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MONOCLE

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The mission
Bringing the world
into focus

Monocle was founded in 2007 as a briefing on global
affairs, business, culture, design and much more. We believed
there was a globally minded audience that was hungry for
opportunities and experiences beyond national borders.

We also felt this was a generation that wanted to know who was
creating the best cities, about new business ventures from
Seoul to São Paulo and the people benchmarking
quality in everything from media to hospitality.

Our readers have proved us right.


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The magazine
A global briefing on affairs, business,
culture and design

The magazine
Monocle magazines are dense, bookish and collectable. They are
commissioned, edited and designed at our Midori House headquarters
in London’s Marylebone and call on a global team of staff editors
and over 30 correspondents from Beirut to Milan, Washington to
Singapore. Monocle: keeping an eye and an ear on the world. 1 Brazil’s command of the
3 U N mission in Haiti
2 Rio’s drugs war
3 On board a U S
The content aircraft carrier
4 The Norwegian army’s
officer-training school
5 The Philippines’
Affairs Design Marcos family
A global mix of reportage, essays and inter- Bypassing hype, Design is dedicated to
views with the forces shaping geopolitics. unearthing emerging and established talent
wherever it may be.

Business Edits
Devoted to identifying opportunities and Bite-sized and always thought provoking, Edits
inspiring the reader. is full of vital life improvements curated in a
fast-paced and well-researched collection.

Culture
A tight group of opinionated columnists,
reviewers and interviewers deliver the best in
film, television, music, media and art.

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The readership
A worldwide audience

Facts & figures
59%, postgraduate degree
£207,000, annual income
35-year-old, average age
25% female, 75% male
4 hours, average time spent on magazine
Survey by Linda Jones & Partners

Opinion-leading
Informed
Influential
Affluent
Global-minded

Monocle readers are globally minded, often working and living


across borders. They make up a demographic that is opportunity-
focused: looking for new business ideas around the globe, keen to
discover new hotels, wanting to be up to date with the best
developments in food, media, design, architecture and more.

Our core reader is an urban-dwelling, mba-educated,


ceo/MD/entrepre- neur working in finance, government, design or the
hospitality industry. Readers have an average income of £207,000, and
spend 3 weeks in hotels on an average of 10 business trips every
year.They are savvy and design-conscious consumers who invest in
property, art, cars, timepieces, fashion and interiors.
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The circulation
Onwards and upwards

80,187 sales
Circulation
Monocle’s total average global circulation is 80,187 (Jul-Dec 2015).
As a premium media brand, Monocle has a strict no-free-copies
policy and our free circulation therefore equals zero.

Top 10 markets
UK
EMEA USA
53% Australia
AMERICAS Canada
25% Germany
ASIA Portugal
PACIFC
22% Singapore
Italy
France
Hong Kong

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