are especially important to the backend of a company — the part we don’t normally see.

Most of today’s
political changes only affect how a company can produce their goods or how much profit they make, for
example. To us, this may seem insignificant, but Political factors decide the survivability of an
organization. For BRAFM

revenues are to some extent dependent on the low cost of labour in Far Eastern countries. This is
changing, though, which might mean higher Nike prices across the globe come with the development in
Less Economically Developed Countries

Worldwide increases in ‘health consciousness’ means that more and more individuals are moving
towards better lifestyles. These people will undoubtedly buy plenty of sports apparel, something which
would make Nike very happy.

On the other hand, Nike receives much criticism for its dubious production processes.

Technology gives companies the ability to innovate in so many different ways. From interacting with
customers to designing products, technology provides value to organizations just like Nike. Here are
some of the Technological factors affecting

Nike also gets the opportunity to use valuable information based metrics thanks to technological
advances, allowing for them to optimize targeting and production, and maximize revenue

Legal factors are sometimes grouped together with Political factors in ‘PEST’ analyses, but in a PESTLE
analysis — which is what we’re doing — the two are separated. There aren’t many legal variables which
affect Nike, but we haven’t forgotten about the elephant in the room:

production factories are, without a doubt, harming the environment. Not only do they release plenty of
aerial pollution like most factories, but Nike’s production centers occasionally go as far as directly
polluting rivers [5].

However, Nike also shows promise of a change in their current practices, with a strong resolve to
become more ‘eco
That’s a wrap for this PESTLE analysis of Nike. They may have a strong brand and healthy finances, but
they need to pay careful attention to the morality of their practices and watch out for other growing,
cheaper outlets