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Topic 1
Stakeholders is much wider term than shareholders. In a joint stock company persons who owns the
share of the company are known as shareholders. They contributes the company’s share capital and
assume the risk of loss. In addition to shareholders, customers, creditors, employees, government and
others also have a stake in a company. These are all known as stakeholders. Thus, shareholder and the
one out of several stakeholders.
stakeholders customers
Stakeholders like shareholders and employees Customers do not have a financial stake in a
have a financial stake in a business firm. business firm.
Stakeholders supply financial capital or human Customers do not supply any capital to the
capital. organization.
Stakeholders do not buy goods and services from Customer buy or services from the business
the business organization. organization.
Stakeholders take risk of the organization. Customers do not take risk of the organization.
DISTINCTION BETWEEN SHAREHOLDERS AND CUSTOMERS
SHAREHOLDERS CUSTOMERS
Shareholders are stakeholders as they have a Customers are not stakeholders as they do not
financial stake in a company. have a financial stake in a company.
Shareholders invest money in the company by Customers do not invest money in the company.
buying its shares.
Customers do not receive dividend from the
Shareholders receive dividend from the company.
company.
Shareholders Creditors
They invest in the capital of the company. They only give a loan to the company.
They assume greater risk of loss of capital. They assume lesser risk of loss of loan.
They are the members of the company, having They are not members of the company, they do
voting rights. not having rights.
INTERNAL AND EXTERNAL STAKEHOLDERS
1. Internal stakeholders : stakeholders who are involved with in the organization are known as internal
stakeholders.
2. External stakeholders: stakeholders who are contributing to the business enterprise from outside
the organization are known as the external stakeholders.
They operates from inside organization. They operate from inside the organisation.
They actively participate in the management and They do not participate actively in the
working of the organization. management and working of the organization.
EXPECTATION O OF STAKEHOLDERS
EXPECTATION OF EMPLOYEES
EPECTATIONS OF GOVERNMENT
STAKEHOLDERS ANALYSIS: stakeholders analysis is process of the identifying the various stakeholders
groups who have a interest (stake) in the decisions and activities of the commercial organization
1. Identifying the stakeholders: It is necessary to identify the internal and external stakeholders of
a commercial organization.
2. Mapping stakeholders relationship: a map is prepared to depict the diverse groups of
stakeholders. This map known as the stakeholders relationship map, illustrates the various types
of these groups with which a commercial organization interacts.
3. Understanding ‘stakeholders’ coalition: various groups of stakeholders may combine to provide
support to the enterprise but they may also combine to block the working of the enterprise
when their interests are not protected by the owners and managers.
4. Assessing stakeholders interest: the interest of every stakeholders groups have different.
Managers must assess the different interest of various shareholders.
5. Judging stakeholders power: different stakeholders groups have different type of power
shareholders (owners) have legal power to vote on major decisions of the company.
6. Deciding priorities of stakeholders: