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  • Marketing Plan Presentation

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    Air Jordan is a brand under Nike that sells basketball shoes and athletic clothing. Their vision is to provide high quality products that people enjoy wearing as part of their lifestyle. Air Jordan aims to dominate the global market and expand its consumer base. It uses social media heavily to promote products and compete with other basketball brands like Adidas. When Michael Jordan first signed with Nike in 1985, it generated $130 million in revenue, and sales have continued growing since then.

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    Air Jordan is a brand under Nike that sells basketball shoes and athletic clothing. Their vision is to provide high quality products that people enjoy wearing as part of their lifestyle. Air Jordan aims to dominate the global market and expand its consumer base. It uses social media heavily to promote products and compete with other basketball brands like Adidas. When Michael Jordan first signed with Nike in 1985, it generated $130 million in revenue, and sales have continued growing since then.

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    Descargue como PDF, TXT o lea en línea desde Scribd
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    243 vistas7 páginas

    Marketing Plan Presentation

    Cargado por

    api-454161052
    Air Jordan is a brand under Nike that sells basketball shoes and athletic clothing. Their vision is to provide high quality products that people enjoy wearing as part of their lifestyle. Air Jordan aims to dominate the global market and expand its consumer base. It uses social media heavily to promote products and compete with other basketball brands like Adidas. When Michael Jordan first signed with Nike in 1985, it generated $130 million in revenue, and sales have continued growing since then.

    Copyright:

    © All Rights Reserved
    Descargue como PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    de 7

    Air Jordan

    By Nicolas Maravilla
    Executive Summary

    Air Jordan is a brand under Nike that sells athletic


    clothing and shoes. They rely heavily on social media to
    promote and sell their products and strive to maintain a
    competitive edge in the market.
    Business Description
    Overview Vision & Mission Statement Company goals

    Air Jordan is a brand of Vision Statement : “Our Dominate the world market
    basketball shoes and athletic vision is a world where people through the provision of
    clothing produced by Nike. It enjoy the quality and quality products
    durability of Air Jordan Shoes,
    was created for former
    not just to collect them but Expand Air Jordan consumer
    basketball player Michael also wear them to become culture
    Jordan. part of one's life.”

    Mission Statement : “To bring


    inspiration and innovation to
    every athlete in the world.”
    Market Analysis
    SWOT Analysis PEST Analysis Competitive Analysis
    Strengths - Symbol is easily recognizable Political - They export their products
    Air Jordan’s top competitors
    / Promoted by one of the best basketball overseas and make deals with foreign
    in sales for basketball
    players liked by most people countries
    products are Adidas, Under
    Economical - the shoes are expensive
    Armour, and Reebok.
    Weaknesses - Shoes are expensive /
    and require wealthy people willing to
    they depend on re releases because the
    spend their money on them
    new shoes are not as popular
    Social - Jordans happen to stay in
    Opportunities - They are a part of Nike style and popular amongst teenagers
    and have the ability to attract new and young adults
    athletes looking for endorsements
    Technological - Social media helps the
    Threats - Other athletes shoes like company advertise and sell their
    Lebron James and Kobe Bryant / Adidas products
    Sales Analysis

    Sales History Sales Projection Sales Goals

    When Jordan first signed They’re projected to They aim to increase


    with Nike back in 1985 it increase sales revenue their overall
    made $130 million in by 10% and continue revenue by at least
    to hold about 58% of 5%.
    revenue.
    the market share.

    From 2002-2012, Jordan


    made about 480 million
    dollars (About 48 per
    year)
    Marketing Strategies
    Marketing Goals Target Market Marketing Mix Product Position

    Maintain a competitive Men, Women, and Children Product : Highly effect Jordan uses social media
    and comfortable to advertise and catch the
    edge in the market
    Basketball, Baseball, and attention of its buyers.
    Football players as well Price : High prices /
    Enlarge its sales by
    (cleats) high-end product
    distributing in various
    parts of the globe Place : Multi - brand
    stores (Nike, Foot
    Locker, Footaction,
    flightclub.com, etc.)

    Promotion : Social
    media. Michael Jordan
    name himself
    Bibliography
    https://en.wikipedia.org/wiki/Air_Jordan

    https://bennettestero.wordpress.com/vision-and-mission/

    https://prezi.com/vqcd8lyz0fdm/jordan-target-market/

    https://www.slideshare.net/julianavelinodelosreyes/air-jordan-brand-marketing-s
    trategy

    https://prezi.com/6q3fthwkbbus/strategic-marketing-planning-air-jordan/

    https://www.forbes.com/sites/mattconnolly/2016/05/19/despite-lebron-james-1-
    billion-deal-michael-jordan-still-king-nike/#66ad613a9cd0

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