Project Report

Preface
In the general sense, the most important reason for studying consumer behavior is
the significant role it plays in our lives. Much of our time is spent directly in the
marketplace, shopping or engaging in other activities. A large amount of additional
time is spent thinking about products and services, talking to friend about them, and
seeing or hearing advertisements about them. In addition, the goods we purchase
and the manner in which we use them significantly influence how we live our daily
lives. These general concerns alone are enough to justify my research. However,
many seek to understand the behavior of consumers for what are thought to be
more immediate and tangible reasons.
Consumers are often studied because certain decisions are significantly
affected by their behavior or expected actions. For this reason, consumer behavior is
said to be an applied discipline. Such applications can exist at two different levels of
analysis. The Micro perspective seeks application of this knowledge to problems
faced by the individual firm or organization. The societal perspective applies
knowledge of consumers to aggregate-level problems faced by large groups or by as
a society as whole.
The micro perspective involves understanding consumers for the purpose of
helping a firm or organization accomplish its objectives. Advertising managers,
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product designers, and many others in profit-oriented businesses are interested in
understanding consumers in order to be more effective at their tasks. In addition,
managers of various nonprofit organizations have benefited from the same
knowledge.
On the macro, or aggregate, level we know that consumers collectively
influence economic and social conditions within an entire society. In market system
based on individual choice, consumers strongly influence what will be produced, for
whom it will be produced, and what resources will be used to produce it.
Consequently, the collective behavior of consumers has a significant influence on the
quality and level of our standard of living. Furthermore, this collective desire not
only has lead to the development of a strong transportation network but also has
significantly contributed to our pollution problems, energy needs, and international
relations.
To understanding consumer satisfaction about LG Consumer Durable Products
like Air Conditioners, Colour Televisions, Microwave Ovens, Refrigerators, Washing
Machines and also know about the consumer opinion about online shopping I choose
this topic as my project. I try to cover all aspects related to consumer satisfaction
before purchase and after purchase of the product. It provides insight into aggregate
economic and social trends and can perhaps even predict such trends. In addition,
this understanding may suggest ways to increase the efficiency of the market system
of LG Products and improve the well-being of people in society.
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Introduction
CONSUMER BEHAVIOR
The study of consumer behavior is the study of how individuals make decisions to
spend their available resources (time, money, effort) on consumption related items.
It includes the study of what they buy, why they buy it, when they buy it, where
they buy it, how often they buy it, and how often they use it.
Consumer behavior may be defined as:
.......... the decision process and physical activity individuals engage in when
evaluating, acquiring, using, or disposing of goods and services.
CUSTOMERS AND CONSUMERS
The term “Customer” is typically used to refer to someone who regularly purchases
from a particular store or company. The term “Consumer” more generally refers to
anyone engaging in any of the activities used in our definition of consumer behavior.
THE ULTIMATE CONSUMER
Our primary attention directed towards ultimate consumers, those individuals who
purchase for the purpose of individual or household consumption. Studying ultimate
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consumers also reveals much about industrial and intermediate buyers and other
involved in purchasing for business firms and institutions.
INDIVIDUAL BUYER
The most commonly thought of consumer situation is that of an individual making a
purchase with little or no influence from other. However, in some case a number of
people can be jointly involved in a purchase decision
BEHAVIOUR RELATED TO THE PURCHASE
Once the consumer makes the decision to purchase a product, there can be several
types of additional behavior associated with that decision. Two activities are of
primary importance:
• Decisions on the product’s installation and use
• Decision on product or services related to the item purchased
Decisions on Product Set-Up and Use
One set of implications flow from decision on product set-up and use. Three topics
are relevant here:
• Providing information and assistance
• Understanding the user’s consumption system
• Decision about Warranties
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PROVIDING INFORMATION AND ASSISTANCE
If the consumer purchases a major durable good such as large-screen television,
Washing Machine , and so forth from a full-service retailer it would ordinarily require
the store to carefully install or set up the product and explain its operation to user.
The importance of information on product set-up and use becomes even more
critical in today’s self service economy. Consumers are buying many complicated
products from self-service discount outlets which may offer very little product
knowledge or installation assistance. As a result, they must rely almost exclusively
on whether literature comes with the product. Such a situation provides an added
impetus for manufactures to asses their product literature and makes sure it is
readable and understandable. The consumer who fails to follow instructions with her
microwave oven is likely to blame the manufacture rather than herself.
UNDERSTANDING THE USER’S CONSUMPTION SYSTEM
Even more fundamental than the provision of the information to consumers is the
marketer’s first understanding how his product is used by consumer and how this
product fits into the consumer’s “Consumption System”. For example, the marketer
needs to know how his product is used by consumers, not only to make
improvement in its Quality and Functions, but also to suggest new users for it. If
marketer were research more thoroughly the use-environment and behavior of their
product prior to full-scale launching, we would undoubtedly see fewer failures and
products more carefully attuned to consumer’s lifestyle.
It is also important for the marketer to understand the user’s consumption
system, that is , the manner in which the consumer performs the total tasks of
whether she is trying to accomplish when using the product, whether it is washing
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clothes or cooking a meal. By understanding how this product fits in with other
products in terms of consumptions behavior, new marketing opportunities may arise.
DECISIONS ABOUT WARRANTIES
A related factor concerning product setup and use has to do with product or service
warranty, which is promise by the manufacturer or seller that the product or service
is free from defects in materials and workmanship and that problems will be
corrected if failure occurs during the warranty period. An effective warranty can offer
several consumer benefits including the following:
• Providing assurance of product quality and value
• Increasing self-confidence about correctness of product choice
• Reducing feelings of risk of ownership because of return or refund privileges
• Reducing dissonance because if warranty assurance of Quality
Today, marketers are using warranties more as a competitive offensive
weapons than as a defensive tool.
A properly administered warranty program should include the following
components:
• Use simple, clear and easy-to-understand warranty wording
• Encouraging customers to use the warranty
• Clarify who will execute the program and what standards must be met
• Handle claims expeditiously and flexibly
• Collect, analyze and use warranty information
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• Constantly monitor consumer and dealer response to invoking warranty
• Promptly reimburse dealers or agents for warranty work
• Monitor and control costs
DECISION ON PRODUCT OR SERVICES
A second factor for the marketer to consider with regard to post purchase activities
concerns buyers interests in related products and services. This is another area of
potential profit that should be actively cultivated.
Because Buyers may become interested in related items, they need to be
made aware of the potential products that exist. Thus, literature enclosed with a
product could present other products in the line. Thus, the marketer’s tasks are to
determine what product mix is most appropriate to the firms. This is largely a
function of applying the marketing concept to identify products that may be related
in nature and can be effectively marketed.
POST PURCHASE EVALUATION
In addition to the overt types of behavior that results from purchase, the
consumer also engages in an evaluation of the purchase decision. Because the
consumer is uncertain of the wisdom of his decision, he rethinks this decision in the
post purchase stage. There are several functions which this stage serves. First, it
serves to broaden the consumer’s set of experiences stored in memory. Second, it
provides on how well he is doing as a consumer in selecting products, stores, and so
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on. Third, the feedback that the consumer receives from this stage helps to make
adjustments in future purchasing strategies.
CONSUMERS SATISFACTION/DISSATISFACTION
Satisfaction is an important element in the evaluation stage.
Satisfaction refers to the buyer’s state of being adequately rewarded in a
buying situation for the sacrifice he has made. Adequacy of satisfaction is a result of
matching actual past purchase and consumption experience with the expected
rewards from the brand in terms of its anticipated potential to satisfy the consumer’s
motives.
The concept of satisfaction is one about which there are presently few agreed
upon definition or approaches to measurement. Hunt has summarized the concept in
the following statement:
Satisfaction is a kind of stepping away from an experience and evaluation
it…..One could have a pleasurable experience that caused dissatisfaction because even
though pleasurable, it wasn’t as pleasurable as it was supposed or expected to be. So
satisfaction/dissatisfaction isn’t an emotion, it’s the evaluation of an emotion.
Consumer from certain expectations prior to the purchase. These
expectations may be about:
• The nature and performance of the product
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• The cost and efforts to be expended before obtaining the direct product or
service benefits
• The social benefits or costs accruing to the consumer as a result of the
purchase
Advertising may often to be important factor influencing these expectations.
Consumer may have a variety of product performance expectations, includes what
the consumer hopes performance will be in terms of an ideal level, what would be
fair and equitable given the consumer’s expenditure of time and money in obtaining
and using the product, and what the consumer expects to actually occur.
Once consumers purchase and use a product, they may then become either
satisfied or dissatisfied. Research has uncovered several determinants which appear
to influence satisfaction, including demographic variables, personality variables,
expectation and other factors. For example, older consumers tend to have lover
expectation and to be more satisfied. Higher education tends to be associated with
lower satisfaction. Men tend to be more satisfied than women. The more confidence
one has in purchase decision making and the more competence in a given product
area, the greater one’s satisfaction to be. There is also greater satisfaction when
relevant others are perceived to be more satisfied. Higher levels of the product
satisfaction are also indicated by persons who are more satisfied with their lives as a
whole, and by persons with more favorable attitudes toward the consumer domain,
that is, the market place, business firms and consumerism.
The interaction between expectation and actual product performance
produces either Satisfaction or Dissatisfaction. However, there does not appear to be
merely a direct relation between the level of expectations and the level of
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satisfaction. Instead, a modifying variable known as “Disconfirmation of Expectation”
is thought to be a significant mediator of this situation. When a consumer does not
get what is expected, the situation is one of disconfirmation. Such disconfirmation
can be of two varieties: a POSITIVE disconfirmation occurs when what is received is
better than expected, and a NEGATIVE disconfirmation occurs when things turn out
worse than anticipated. Thus, any situation which judge the consumer’s judgment is
proven wrong is disconfirmation. Confirmation occurs if the expectations of
performance are met. Consumers expectations from product as well as whether
those expectation are met, are strong determinants, then, of satisfaction. Although
the cognitive dimension of post purchase evaluation has been started here, it is
important to recognize that consumers’ emotional experiences in connection with
product ownership and usage are also important. These positive affective responses
need to be stimulated by marketers in the post purchase period in order to enhance
consumers’ satisfaction and possibly favorable word-of-mouth communication.
The emotional context in which product failure occurs may affect consumers
subsequent information processing. Research on the satisfaction/dissatisfaction
process has led to the proposition that disconfirmation is mediated by attribution
processing in which consumers seek to understand why product fail. Consumers seek
to know three features about the causes of a problem:
• Stability (i.e. is it temporary or permanent)
• Locus (i.e. the problem with the consumer or the company)
• Controllability (i.e. is the problem within or outside the control of someone)
Research on attributes also indicates that attributes can lead to specific types
of emotional reactions. For instance, if consumer felt a product problem were
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preventable by the company they might be expected to be rather angry. It also
appears that the consumer’s mood prior to product failure can influence later
cognitive and affective reactions. For example, if a consumer is in an angry mood
because of the day’s events prior to ordering a meal in a restaurant, he is liable to
engage in greater attribution processing over a poor meal being served than if the
consumer were not in a bad mood. Emotional context, therefore, interacts with
disconfirmation to affect attribution, which results in certain emotions influencing
satisfaction or dissatisfaction.
The result of satisfaction to the consumer from the purchase of a product or
service is that more-favorable post purchase attitudes, higher purchase intentions,
and brand loyalty are likely to be exhibited in a similar purchasing situation. Thus, as
long as positive reinforcement takes place, the consumer will tend to continue to
purchase the same brand. It is true, however, that consumers will sometimes not
follow these established patterns but will purchase differently simply for the sake of
novelty. On the other hand, if consumers are dissatisfied, they are likely to exhibit
less-favorable post purchase attitudes, lower or nonexistent purchase intentions,
brand switching, Complaining Behavior and negative word-of-mouth.
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CONSUMER COMPLAINT BEHAVIOR
There are several outcomes possible:
First, Consumers may exhibit unfavorable word-of-mouth communication;
that is, they tell others about their problem. In fact, studies show that customers tell
twice as many people about bad experience as good ones. Such ones behavior can
severely damage a company’s image.
Second, consumers may not repurchase the brand. Those who are not fully
satisfied with a brand are less likely to repurchase it than are satisfied buyers.
Third action for the consumers is to complain. Several generalizations exist
from research on consumer complaining.
• Complainers tend to be members of more upscale socioeconomic groups than
noncompliances.
• The severity oh the dissatisfaction or problems is positively related to
complaint behavior.
• Complaining is more likely when there is a more positive perception of retailer
responsiveness to customer complaints.
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POST PURCHASE DISSONANCE
Consumers may become dissonant over a purchase decision. Cognitive dissonance
occurs as a result of a discrepancy between a consumer’s decision and consumer’s
prior evaluation. Dissonance theory was derived from two basic principles:
• Dissonance is uncomfortable and will motivate the person to reduce it.
• Individuals experiencing dissonance will avoid situations that produce more
dissonance
DISSONANCE REDUCTION:
There are several major ways in which the consumer strives to reduce dissonance:
• Change his evaluation of the alternatives
• Seek new information to support his choice
• Change his attitudes
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Company Profile
About LGEIL
LG Electronics India Pvt. Ltd. (LGEIL), a wholly owned subsidiary of LG Electronics,
South Korea was established in January 1997 in India after clearance from the
Foreign Investment Promotion Board (FIPB). It is one of the youngest consumer
durable brands in the country today, encompassing an impressive portfolio of Colour
Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators
(Direct Cool and Frost Free), PCs, Vacuum Cleaners, optical storage devices and GSM
mobile phones. During the eight years of its existence in India, LG has earned a
premium brand positioning due to its superior quality, high product performance,
revolutionary technological delivery and warm service. In fact, today LG is
recognized as a leader in setting industry norms starting with the fastest ever-
nationwide reach, latest global technology and product innovation. The company
aims to achieve a turnover of Rs. 10,000 crore in 2006 and an enviable position in
the GSM mobile phone market with plans of setting up a new GSM plant at Pune. LG
has been able to craft out in eight years, a premium brand positioning in the Indian
market and is today the most preferred brand in the segment
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Various studies have shown that the consumer is well informed on the health
awareness front. LG was one of the first companies who recognized the emerging
change in consumer needs and decided to differentiate their products on the basis of
technology which appealed to the consumer on the basis of health benefits. Its vision
was to become a 'Health Partner' for its consumers worldwide and therefore
formulated its corporate philosophy to make peoples' lives better, convenient and
healthier. The CTV range offered by LG has 'Golden Eye' technology, which senses
the light levels in the room and adjusts the picture to make it more comfortable for
the eyes. The entire range of LG air-conditioners have 'Health Air System', which not
just cools, but keeps pollution out. Similarly, microwave ovens have the 'Health
Wave System', refrigerators have the 'PN System', which preserve the nutrition in
food and washing machines have 'Fabricare System', which takes the health factor
down to ones clothes. All the products offered by the company have unique
technologies, developed by its R&D departments that give customers a healthier
environment to live-in.
Financial Performance
Turnover for 1997 Rs. 125 Crores
The year 2001 witnessed LG becoming the fastest growing company in the
consumer electronics, home appliances and computer peripherals industry. The
company had till the month of October 2001 achieved a cumulative turnover of Rs
5000 Crores in India since its inception in 1997, making it the fastest ever Rs 5000
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Crores clocked by any company in the Indian consumer electronics and home
appliances industry. Having achieved this milestone, LG achieved another benchmark
with the first ever sales of One Lakh ACs (Windows and Splits) in a calendar year. LG
is poised to surpass its turnover target of Rs. 10,000 Crores next year.
This year, LG has emerged as the leader in Colour Televisions, Semi
Automatic Washing Machines, Air Conditioners, Frost-Free Refrigerators and
Microwaves Ovens. In Colour Televisions having set the sales target of one million
units of Color Televisions for 2005, LG has already achieved the one million mark in
the month ahead of its target.
LG India will become the export hub for LG worldwide catering to the Middle
East and African markets. The company aims to touch an export turnover of USD 3
billion by 2010, which will contribute to 30 per cent of LGEIL’s turnover.
LG Electronics India is the fastest growing company in the consumer
electronics, home appliances and computer peripherals industry today. LG Electronics
is continually providing superior technology products & value for money to over 50
lakh households in India.
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Manufacturing Plants
LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in
1998, with an investment of Rs 500 Crores. This facility manufactured Colour
Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the
year 2001, LG also commenced the home production for its eco-friendly Refrigerators
and established its assembly line for its PC Monitors at its Greater Noida
manufacturing unit. The beginning of 2003 roll out of the first locally manufactured
Direct Cool Refrigerator from the plant at Greater Noida.
The Greater Noida manufacturing unit line has been designed with the latest
technologies at par with international standards at Korea and is one of the most Eco-
friendly units amongst all LG manufacturing plants in the world.
LG Electronics India announced the operations of its second Greenfield facility
at Ranjangaon, Pune 06 October 2004. The new plant in addition to its current
manufacturing facility at Greater Noida, U.P. (on the outskirts of Delhi) will enable
the company to expand its consumer reach and ensure better supply chain
management that would translate into a faster response time.
The new Greenfield facility is a wholly owned subsidiary of LG Electronics
India located at Ranjangaon, 50 km from the city of Pune. Covering over 50 acres,
the facility will be manufacturing Color Televisions, Air Conditioners, Refrigerators,
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Washing Machines Microwave Ovens and Color Monitors by the end of 2005. The
plant that involves an investment of Rs.150 Crore (32 million USD) till 2005 will
commence operations now.
With mobile phone segment gaining prominence in India, LG Electronics
announced the setting up a mobile phone production in India. The plant is expected
to start production by 2005. By 2010, the company aims to produce 20 million units
of which 50 per cent will cater to the export market. The facility will involve an
Investment of USD 60 million by the year 2010. The company’s announcement came
in line with its strategy of attaining an overall market leadership in India in GSM
market after being leaders in the Consumer Electronics and Home Appliance.
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Code of Ethics
At LG, share and believe in two key corporate philosophies - "Creating value for
customers" and "Management based on esteem for human dignity". Based on these
philosophies and under the spirit of our Management Charter, we strive to promote
autonomous management along with its accompanying responsibilities. Our interest
is in upholding the principle of free market economy which embodies the spirit of
free and fair competition. As we are committed to attaining our goal of becoming a
world-class global player, we will continuously pursue mutual benefits with our
interested parties on the basis of mutual trust and cooperation. We hereby resolve to
adhere to our enacted code of ethics as a standard for value judgments and moral
conducts.
• Responsibilities and Obligations to Customers
• Fair Competition
• Fair Transactions
• Basic Ethics for Employees
• Corporate Responsibilities to Employees
• Responsibilities to Society and the Country
We highly regard the opinions of our customers in the belief that they form the
very basics of our business. We seek to secure unconditional trust from our
customers by continuously providing them practical values.
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 Respect for Customers: We value the opinions of our customers and
validate their true needs at all times. Therefore we regard our customers as
the primary standard for our decisions and conducts.
 Creating Value: We work to create value for our customers for it is through
customer satisfaction that we build the foundation of our prosperity. We
continuously create practical values that fully benefit and satisfy our
customers.
 Providing Value: We are always truthful to our customers, and are bound to
keep our word. We offer top quality products and services to our customers at
reasonable prices and respond to their requests with speed and accuracy.
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H R Principles
Philosophy HR Principles Policies
Source of value Creation

Creativity & Autonomy 5 Fields of HR Policies
Creating value for System • Organization

customers through Emphasis on competence
• Recruiting
management based on Performance based rewards
• Development
esteem for human dignity.
Foundation • Evaluation
Equal opportunity • Compensation
Long-term perspective
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Company Structure
LGEIL Management Structure and duties related to them are following:
• MD (Managing Director) is responsible for all activities running by LGEIL.
• VP (Vice President) is responsible for all activities related to Human Resource
& Management Structure.
• Factory Head is responsible for activities related to Production
• HOD (Head of Department) supervises the activities of LGEIL across India.
• PGH (Product Group Head) supervise activities related to a particular product.
Name Department Designation Email ID's
K R Kim MD, LGEIL
Y V Verma HR & MS VP yverma@lgezbuy.com
Sanjay Arora Production Factory Head bsg@lgezbuy.com
S N Rai Logistics & Commercial HOD srai@lgezbuy.com

Girish V Rao Sales HOD girishrao@lgezbuy.com
Amit Gupta Sales Planning & Administration HOD amitg@lgezbuy.com
Salil Kapoor Marketing HOD skapoor@lgezbuy.com
Arindham Bose IT Products HOD abose@lgezbuy.com
S N Ajmera Finance HOD sajmera@lgezbuy.com
P K Gupta Account HOD pgupta@lgezbuy.com
Ashish Aggarwal Corporate Planning HOD aggarwal@lgezbuy.com
Abhay Sood Management Audit & Support Team Head asood@lgezbuy.com
R Manikandan IT Products PGH mani@lgezbuy.com

Anil Arora Refrigerators PGH aarora@lgezbuy.com
Chetan Bajpai Commercial Air Conditioners PGH cbajpai@lgezbuy.com
C M Singh Consumer Electronics & GSM PGH csingh@lgezbuy.com
Dhananjay Chaturvedi Institutional Sales PGH dchaturvedi@lgezbuy.com
Prasanna Raghwan PDP's & Home Entertainment PGH prasanna@lgezbuy.com
Praveen Velecha GSM PGH praveenvalecha@lgezbuy.com
Rajeev Jain Washing Machine PGH rajivjain@lgezbuy.com
Ajay Bajaj AC's PGH ajaybajaj@lgezbuy.com
Saurabh Baisakhiya MWO & VC PGH pvaisakhia@lgezbuy.com
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Management Structure, duties and activities related to various positions at
Dehradun is following:
• Regional Manager is responsible for supervise various activities related to
Sales of Products like promotion, sales and after sale service.
• Branch Manager Co-ordinate all activities related to a particular branch.
• IT Manager is responsible for activities related to sale of IT products.
• Marketing Manager is responsible for activities related to various promotion
scheme, offers, to increase sales of the products.
• Service Centre Manager is responsible for activities related to after sales
service.
• Area Sales Manager is responsible for activities related to sales of product.
Name Designation Location Email ID's
B S Bisht Regional Manager UP & Uttranchal ajays@lgezbuy.com

Ajay Sharma Branch Manager Dehradun bsbisht@lgezbuy.com
Ashu Jain IT Manager Dehradun ashujain@lgezbuy.com
Hemang Meher Diljun Marketing Manager Dehradun hemangdiljun@lgezbuy.com
Abhijeet Kumar Service Centre Manager Dehradun kumarabhijeet@lgezbuy.com
Deepak Agarwal Area Sales Manager Dehradun deepakagarwal@lgezbuy.com
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Vision
LG Electronics pursues its 21st century vision of becoming a true global digital
leader who can make its customers worldwide happy through its innovative digital
products and services.
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LG Electronics sets its mid-term and long-term vision anew to rank among the
top 3 electronics, information, and telecommunication firms in the world by 2010. As
such, we embrace the philosophy of "Great Company, Great People" whereby
only great people can create a great company, and pursue two growth strategies
involving "fast innovation" and "fast growth." Likewise, we seek to secure three core
capabilities: product leadership, market leadership, and people-centered leadership
Growth Strategy
 Fast Growth: Fast growth is the result of strategies designed to expand the
market size and earnings quickly, in the process improving the growth rate in
terms of monetary value rather than quantity.
 Fast Innovation: Fast innovation involves setting extremely high innovation
goals and securing a competitive edge, aiming for a target of 30% more than
what our competitors can do. Fast innovation also means 30% more sales and
improvement in our market share, new product development and unveiling
these 30% faster, technology development and establishment of corporate
value three years ahead of competitors.
Core Capabilities
 Product Leadership: Refers to the ability to develop creative, premium
products through specialized new technologies.
 Market Leadership: Refers to the ability to achieve the "LG brand is No. 1"
goal backed by its formidable market presence worldwide.
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 People Leadership: Refers to talented people who perform excellently by
internalizing and practicing innovations.
Corporate Culture
Though a company implements perfect management strategies and boasts of
outstanding and talented people, it should have an appropriate corporate culture to
unleash the power of these capabilities.
 No 'No'- Challenge: We foster a corporate culture whereby we suggest an
alternative before saying "no" and aggressively work towards fulfilling our
goal.
 'We' not 'I': We pursue a corporate culture whereby we embrace a strong
teamwork.
 Fun to work : We create a workplace where individuals' creativity and
freedom are respected and working is made fun.
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Corporate Culture
Aiming for a 'First Class' LG
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Corporate Identity
LOGO of LG Electronics
Symbol Mark
The letters "L" and "G" in a circle symbolize the World, Future, Youth, Humanity,
and Technology. Our philosophy is based on Humanity. Also, it represents LG's
efforts to keep close relationships with our customers in the world.
The logo consists of two elements; the LG letterforms in LG Grey and the face
symbol in the unique LG Red color. Red, the main color, represents our friendliness,
and also gives a strong impression of LG's commitment to the best. Therefore, the
shape or the color of this symbol mark must never be changed
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Colors for Signature
Symbol mark and Logotype based on positive engraving method The reproduction of
LG colors must be carefully monitored to achieve the highest fidelity to the original
and any modifications could cause misunderstanding or misrepresentation of the LG
identity.
Therefore, it is important to use the colors that are shown here. Red(LG Red /
Pantone 207C) and gray(LG Gray / Pantone 431C) are the most recommended, but
gold(LG Gold), silver(LG Silver), and black(LG Black) could be used under certain
circumstances.
Appropriate color use is essential for the accurate use of LG's signatures.
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Brand Identity
Brand Identity: Delightfully Smart
'Delightfully Smart' brand identity stems from the spirit that is captured by LG.
LG is delightful (consumer-oriented) because LG is founded with delight by
those who encounter LG products. For people who are inspired by the latest digital
technologies, advanced designs and styling, and innovative yet practical functions,
choosing LG is a form of self-expression, and self-satisfaction, an amazing comfort in
knowing you made the perfect decision.
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LG is smart (product-oriented) because its products are smart and developed
fundamentally to provide smart solutions for your everyday problems. 'Smart' is the
expression of the means and the way that our products are innovated. LG products
enhance your life with their intelligent features, intuitive functionality, and
exceptional performance.
Delightfully smart is the overarching umbrella for everything the brand LG
stands for.
Brand Personality
To LG signature and the graphic elements that support it also radiate the innovative
spirit is truly responsible for the development of our superior products. The final
result is an expression of premium quality that is friendly, easy-to-use, and
guaranteed to make life more livable. LG is dedicated to making life Delightfully
Smart.
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LG Slogan / Signature
 "Life's Good" signature is an expression which reflects our belief that life is
enriched and enhanced by products that are ingeniously designed and
expertly built.
 "Life's Good" expresses the heart or 'attitude' of LG world-wide.
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 "Life's Good" also expresses our will to provide solutions for an enriched,
good life by continuously developing innovative and delightfully smart
products.
 "Life's Good" is a brand promise that delivers on our conviction in making
your life good.
The LG Electronics Life's Good signature consists of the LG logo and the LG
letters and the slogan Life's Good, set in the Charlotte Sans typeface, curved around
the LG symbol. The curving of the slogan reinforces LG's personality and uniqueness.
The consistent usage of this signature helps to clearly identify and connect every
division and product form LG Electronics across the globe.
Online Shopping
Touch-and-feel. It's an innate part of a consumer-durable purchase that can be
experienced on the Internet — in an Arthur C. Clarke novel, of course! It is a futile
exercise for Indian companies to retail consumer durables using the Net as an
independent medium. However, a few durable majors and even fewer entrepreneurs
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still have their eye on the virtual world with their feet firmly planted in the real one.
And four web models - company-owned online services, auction sites, web portals as
a platform for sale, and entrepreneurial routes like B2B2C - have reported healthy
growth in revenues.
In March, 2001, the 1,500-crore LG Electronics India launched
www.lgezbuy.com to offer an alternative channel for consumers. It was, after all
the first major initiative by a consumer appliance company in India to leverage the
power of Internet. While net penetration was still low in India, there was nothing to
stop manufactures from bypassing stores like his hand and instead connecting
directly with consumers. In fact, LG had done just that with www.lgnana.com in
Korea, where it had bypassed the trade and chosen to sell directly to consumers.
LG has chosen an entirely different model here to circumvent the problems of
channel conflict which have plagued manufactures the world-over. After LG’s online
business was launched, LG has hand-picked 99 other dealers, 30 run its exclusive
showrooms – to be part of its online business. So far, LG is limiting itself to 18 cities,
where Net connections are stable. LG has notched up Rs. 6 crore in sales. It’s not
small beer – www.rediff.com, India’s premier portal, reported Rs. 8 crore in e-
commerce revenues.
Whenever a customer visits the LG’s website and orders a product from the
catalogue, the information reaches its division located at the Greater Noida factory.
The order is then forwarded to the relevant LG branch office. The branch Office, in
turn, passes the order to the internet dealer – through email, fax or phone. After the
dealer has delivered the product to the customer and collected the payment., he
34
then faxes delivery challan to the LG office as proof of delivery. If the customer pays
by credit card, LG offers an additional 2% margin.
Since volumes are currently small’ LG has chosen to limit the number of Net
dealers to one in every major locality. It’s a win-win situation. The dealer does not
have to make any investment of own in software. What’s more, it helps him develop
a relationship with a well-heeled, upscale clientele.
LG has chosen a sensible merchandising policy. Much of the product mix
online is relatively high-end. Although the 21”-inch CTV’s available, the focus is on
its MP3 player and recordable CDs, which are exclusively available online. Most
dealers are loath to stock such high-value, low-off take items – and since the typical
surfer is an early adopter of cutting edge tech products, the Net becomes an
excellent showcase.
Customer Service
35
LGEIL enjoys extensive service Network across the
length and breadth of the country. At present LG
boasts of more than 700 Service Centres.
Apart from it, LG also focusing on:
• Service Centre Networks
• Call Centre Numbers
• Product wise Service Centre commitment of response time
LG also launch a website www.lgservice.com for the consumer problems
and complaints about LGs products. Consumer first log on to website and fill all
details about product like product, model number, date of purchase, address and
description of problem face by consumer. After filling the Form consumer get the
Complaint Number. Now company takes necessary action for the resolution of
complaint as soon as possible after receiving the complaint. Consumer can also give
feedback about product he/she using.
LG Electronics announced a free service camp time-to-time in different parts
of the company to provide post-purchase cervices to its loyal customers. The camp is
an extension of LG’s commitment towards its customers. LGEIL had allocated Rs 1
Million for the service camp and it hopes that these camps prove to be successful
endeavour towards customer satisfaction for both existing clients and potential
buyers. The company plans to make these camps an annual exercise for the benefit
of its customers, as their feedback is imperative for LG to raise service quality and
turn around time.
36
The camp aim is at educating the customers about consumer durables and its
maintenance. The engineer at the camp guides the consumers by educating them on
the maintenance of the LG products. In addition, the customers could also avail free
service and attractive discount of 15% on spare and 15% discount on annual service
contracts of all LG electronics appliances. For LG products a service centre with a
turn-around time of two days are convene that assure to make the product as good
as new.
LGEIL offers unique 1-Hour service policy for its GSM handsets. The policy will
offer the first-of-its-kind 1-Hour RTAT (Repair Turn around Time) for any walk-in
GSM customers by GSM ASC. The service will be made available in a phased manner
to customers in Metro A, B and C class cities. The first phase finds applicability
presently in Delhi, Kolkata, Chennai, Mumbai, Hyderabad, Punjab, Banglore and
Ahemdabad. The scheme underlines that if the set is not repair within 1 hour the
ASC (Area Service Centre) will handover one-year extended warranty coupon to the
customers. This service has specific applicability to only those GSM mobile handsets
within warranty sold by LGEIL and having valid warranty card.
Awards & and Honors
37
Consumer Durable Retailer of the Year 2005
LG was presented the ‘Consumer Durable Retailer of the Year Award 2005’, for
outstanding performance in retailing. This award is considered as the biggest retail
award in India and hosted by ICICI.
These awards were instituted along with India’s leading consultancy firm in
the retail segment, KSA Tecnopak, as the knowledge partner. Interestingly, for the
first time in India, direct consumer feedback was taken at retail stores for the short-
listed entries and LG being the favorite, won the award for it retail excellence.
LG achieved Best Newsmaker in Consumer Durables in 2005
The Business Today - Cirrus review of 50 companies witness a measure of image
management. LG ranked ‘No. 1’ achieving ‘Best Press in Consumer Durables
Category’. The clear winner left its competitors way behind, beat in all the three
scores-
• Total image score
• Total visibility score
• Quality of exposure
LG has attained the 12th position among the top 50 companies on the
Business Today- Cirrus list. It has also ranked ‘No. 5’ in marketing and sales
activities among various industries.
EFY Electronics Organization of the Year Award and Award for
Best Product Category in Television Sets
38
LGEIL was named the EFY Electronics Organization of the Year 2005 for excellence in
electronics. LG also received the EFY Readers’ Choice Award for ‘Best Category in
Television Sets’. This award is received as the country’s top honor in the field of
electronics. It was given away in New Delhi on February 10, 2005 at the Habitat
Centre. The objective of the award is to recognize excellence in electronics across
various products, including components.
LG bags the Coveted NASSCOM ‘Indian IT Users Award’
The award was given on the basis of a survey conducted by NASSCOM in association
with IMRB. In addition to the survey, a special team at IMRB and NASSCOM
conducted physical audits for top three companies in each category. More than 200
companies participated in the award evaluation on innovation basis.
LG ranked among world’s Top Three Companies
LG Electronics Inc., the $38 billion leading global manufacture of consumer
electronics, home appliances, mobile phones and information technology products,
has been ranked among the world’s top three technology companies and as the 10th
biggest in current sales by Business Week magazine.
Appearing in the ‘Info Tech 100’ issue of June,2005, this annual feature
spotlights an elite group of the world’s most influencing technology firms, the ‘Best
Performers’ in the global business market place. Based on financial data from
‘Standard & Poors’, Business Week evaluated the performance of different companies
over the past 12 months and ranked them on the basis of specific criteria, including
total revenue, revenue growth, return on equity and Shareholder return.
39
The ‘Info Tech 100’ list is compiled annually by Business week based on
10,000 publicity traded corporations, and subsequently, LG’s top 2004 ranking
recognize the successful growth and strategic focus, the company has achieved over
the past years.
LG Electronics wins the popular CNBC Awaaz Consumer Vote
Award 2005 and is felicitated as the most preferred brand in
the Colour Televisions and Washing Machine Category
LG Electronics India Pvt. Ltd. Was named the most preferred brand in the Colour
Televisions and washing Machine category at the CNBC Awaaz Consumer Awards
2005.
These awards hold special significance as these awards are a direct mark of
the consumers’ choice. LG Electronics was honoured with these awards in New Delhi
on July 7, 2005. The objective of the awards is to recognize achievements and
excellence in consumer durables.
The awards felicitated top brands that are most preferred by Indian
consumers. A nationwide research with about 7000 consumers spanning 21 cities
and 21 product and service categories was collected to arrive at the most preferred
brands in the country for the year 2004-2005. yhis first of its kind exhaustive study
was conducted by leading international research firm, AC Nielson ORG-MARG. Brand
preference of the Indian consumers and the criteria for brand loyalty were analyzed
through this survey.
Social Responsibility
40
LG is making efforts to minimize environmental pollution and to
prevent accidents which might occur during business operations,
to promote a policy to preserve the natural environment and
contribute to the overall health of our employees and communities
where we conduct our business.
The importance of environmental, safety, and health issue is increasing, and
demands a more active social role on behalf of our business circle. At the same time,
environmental and health policies provide new opportunities to create and nurture
new values.
Motivated by this trend and recognizing that the environment, safety, and
health are significant topics to be discussed in management activity, LG is striving to
improve the environment, as well as the safety and health of our employees through
41
the accumulated experience and innovative technology as well as developing close
cooperation with regional society.
LG employees are committing themselves towards sincerely fulfilling
individual responsibilities in laying down a foundation for a prosperous future.
 LG will consider environment, safety, and health issues during all phases of
management activity and consider it as an opportunity to value creation for
our clients.
 LG will set strict standards in conjunction with the laws related to the
environment, safety, and health in all the regions and countries where LG's
business activities are located, and strictly abide by them and strive to
improve the environment, safety record, and health of the people.
LG Electronics is operating an environment management system that meets
international standards (ISO14001) at all its business sites in Korea. The system is
integrated with safety and health management system to maximize operation
efficiency. With the aim of realizing continuous improvement, LG Electronics is also
conducting 3 EESH (Energy, Environment, Safety, Health) inspection every year
using its own internal specialists to solidify its prevention mechanism. At the same
time, it is offering an IBL (Internet Based Learning) course to management
supervisors at its business locations and established courses to training international
inspectors to develop EESH (Energy, Environment, Safety, Health) professionals that
can inspect environment management systems like ISO14001 and OHSAS18001.
42
LG Electronics has been adopting the concept of LCA (Life Cycle Assessment)
since 1996 where the impact on the environment from the product development
stageis assessed. LCA identifies and quantifies pollutants emitted throughout the
different stages of product development for scientific analysis to explore any room
for improvement.
With waste created from shortened life cycle of electronics products emerging
as a hot environmental issue, LG Electronics is proactively reducing waste even from
the design phase with staged implementation of DfE (Design for Environment)-based
development of environmentally friendly products.
By opting for green materials from the product design phase, LG Electronics is
reducing source for waste output from the get-go.
Moreover, with the aim of recycling home appliances that have reached the
end of their life cycle, LG Electronics opened Home Appliance Recycling Center in
Chilseo, Gyeongsang Namdo, a province in the southern part of Korea in August
2001. The Center is helping LG Electronics fulfill its social responsibility as an
electronics producer by recycling more than 250,000 units of used home appliances
a year.
Strategic Alliances
43
As a response to the rapidly changing digital era, LG Electronics is aggressively
pursuing global partnership in selected business and technology areas by
establishing wide ranging strategic alliances with world leading companies.
In particular, with focus of digital management moving turning toward
becoming first mover in the market and leading the industry standard, LG Electronics
is concentrating on strengthening strategic alliances in the digital TV industry.
LG Electronics able to enhance not only the status of the company itself, but
also that of the Korean electronics industry in general through the strategic alliances
and collaboration efforts with the worldly renowned electronics companies.
Thanks to the alliances and collaboration coupled with world class
technologies, LG Electronics now has a solid basis for growing into a front runner of
the multimedia industry.
44
Products Profile
LG Electronics was one of the first companies who recognized the emerging change
in consumer needs and decided to differentiate their products on the basis of
technology which appealed to the consumer on the basis of health benefits. Its vision
was to become a 'Health Partner' for its consumers worldwide and therefore
formulated its corporate philosophy to make peoples' lives better, convenient and
healthier. The CTV range offered by LG has 'Golden Eye' technology, which senses
the light levels in the room and adjusts the picture to make it more comfortable for
the eyes. The entire range of LG air-conditioners have 'Health Air System', which not
just cools, but keeps pollution out. Similarly, microwave ovens have the 'Health
Wave System', refrigerators have the 'PN System', which preserve the nutrition in
food and washing machines have 'Fabricare System', which takes the health factor
down to ones clothes. All the products offered by the company have unique
technologies, developed by its R&D departments that give customers a healthier
environment to live-in.
LG Electronics India is the fastest growing company in the consumer
electronics, home appliances and computer peripherals industry today. LG Electronics
is continually providing superior technology products & value for money to over 50
lakh households in India.
45
AIR CONDITIONERS
LG’s Air Conditioners are feature packed for unmatched performance. Each
model being styled with internationally designed grills and sleeks body contours. All
power packed with state-of-art features. Just to ensure that everyone in the house
stays healthy and active.
Air Conditioners are divided into three categories.
COMMERCIAL AIR CONDITIONERS
Ceiling Cassette
Features
This is a high aesthetic value machine and is

mounted flush with the ceiling, exposing only 30
mm grills. The 4 Way air Distribution patterns
make it ideal for commercial uses like
showrooms, malls, restaurants, corporate board
rooms as well as domestic applications like large
living rooms.
Key Features
• Plasma Air Purification System
• Jet Cool
• Group Control
• Sleep Mode
Capacity: Available in 1.5/2.0/3.0 /4.0 Tons • Self Diagnosis Function
• Auto Restart Operation
• Two Thermistor Operation
46
• High Ceiling Corresponding Operation
Ceiling Concealed Duct
Features
Hidden in the ceiling, this product range is ideally

suited for installations like open office areas,
large conference rooms, marriage halls,
showrooms etc. where along with cooling
efficiency, distributed air flow is essential. Our
Ductable ACs come in 2 compressor ranges,
namely; Scroll Compressor, Reciprocating
Compressor.
Key Features
• Long Distance Refrigerant Piping
• Zero Standby Power consumption
• Group Control
Capacity: Scroll Compressor Available in 3 / 4.25 / • Gold Fin Technology (Energy Saving/Low
5.5/ 7 / 8.5 / 11 / 16.5 Tons, Reciprocating Maintenance Cost)
compressor Available in 2.5 / 3 / 5 Tons
• Self Diagnosis Function
• Plasma Air Purification System
• Weekly Timer
• Two Thermistor Control
• auto Restart Operation
47
Floor Mounted Package
Features
These are Floor Mounted Package Units. These

are ideal for offices, factories, shopping malls,
multiplexes, hotels etc. The special feature of the
machine is, having low noise level and high EER
because of scroll compressors.
Key Features
• Easy Installation
• Compact and Light-weight Design
• All with Scroll Compressor High EER
• Long Refrigerant Piping
Capacity : Available in 11 & 16. 5 Tons • Multiple Compressor System
LARGE AIR CONDITIONING SOLUTION
Single Packaged (Roof Top)

Features
These are Self contained Unitary Systems which

are mounted on the roof or outside the area
required to be conditioned. These are ideal for
Single Storey and Double Storey structures due
to the high static available Applications range
from factories, shopping malls, multiplexes,
hotels etc.
Key Features
• Compact Design
• Easy Installation
• Low Noise Level
Capacity : Available from 15 to 30 TR • Multiple Compressor System

• Easy Maintenance and Service
• Large Centrifugal Fan and Variable Pulley
• Non Glasswool Insulation
Variable Refrigerant Flow System (Multi V):
48
Features
A Variable Refrigerant Flow (VRF) system is a

Vapor Compression System with Inverter
compressor, where, the compressor motor speed
is varied-- to meet the required room load.
Key Features
• Power Saving up to 40 %.
• Long refrigerant pipe length of 120
Meters.
• Capacity Modulation from 10% to 130 %
• Selection of different Indoor units
according to Interior
Capacity : from 5HP to 40HP in R-22 And 5 to 10 HP • Individual Control of each Indoor Unit
is also available in R-407c with remote
Application : Residential, Restaurants, Office • Precise control of room temperature.

Buildings, Hotel Industries, Hospitals, etc • Available in Cooling Only and HEAT PUMP
Models
• Self dignosis Function
• Auto addressing of Indoor units
• Out door unit urethane molding
ROOM AIR CONDITIONERS
Room Air Conditioners divided into Four Categories.
WINDOWS AIR CONDITIONERS
49
LWA22G1RAE1
Model Description Key Features
2.0 Ton Windows Ac
• Anti-Bacteria Filter
• EnergyGuard
• Dry Mode
• Cooling Capacity-22000
• Sleep Mode
• On/Off Timer
• Operation Control-Electronic
• Fan Speed Cooling/ Fan-3/3
• Air Direction-4-Way Air Deflection
• Air Ventilation-Provided(Manual)
• Temp. Control-Thermistor
LWA19H1RAT5
1.5 TON WindowsAc
• Dry Mode
• Sleep Mode
• On/Off Timer
• Auto Air Swing
• Air Ventilation-Provided Manual
LWA22G1NA1
2.0 Ton Windows Ac
• Operation Control-Mechanical
• Auto Air Swing
50
• Air Ventilation
• Temp. Control-Thermostat
LWA18G1RAH1
1.5 Ton ,Windows AC • Anti-Bacteria Filter
• Energy Guard
• On/Off Timer
• Heat Pump
• Auto Air Swing
LWA19P1RPL5
1.5 Ton ,Windows AC
• Dry Mode
• Cooling Capacity
• Filter Cleaning Indicator
• Energy Guard
• Sleep Mode
• On/Off Timer
• Heat Pump
• Fan Speed Cooling/ Fan
• Auto Air Swing
• Air Direction
• Air Ventilation
• Temp. Control-19000
51
LWA19H1RDL5
1.5 Ton, Windows AC
• Dry Mode
• Energy Guard
• Auto Air Swing
LWA18F1RDL1
1.5-Ton , Windows AC
• Dry Mode
• Energy Guard
• Sleep Mode
• On/Off Timer
• Auto Air Swing
LWA18F1RDL1
• Dry Mode
• Energy Guard
• Sleep Mode
• On/Off Timer
• Auto Air Swing
52
LWA18G2RDL1
1.5 Ton, Windows AC
• Dry Mode
• Energy Guard
• Sleep Mode
• On/Off Timer
• Operation Control
• Auto Air Swing
LWA12K1RPE5
Model Description
Key Features
1.0 Ton, Windows AC
• 88 Segment Display+
• Dry Mode
• Filter Cleaning Indicator
• Energy Guard
• Sleep Mode
• On/Off Timer
LWA18A1RAE1
1.5 Ton, Windows AC
53
• Dry Mode
• Cooling Capacity
• Energy Guard
• Sleep Mode
• On/Off Timer
LWA18G1RAE1
LWA18A1NA1
1.5 Ton, Windows AC
• Anti-Corrosive Gold Fins
• Rotary Compressor
• Sleep Mode With Off Timer
• Dry Mode
• Auto Air Swing
• Air Ventilation
54
LWA12G2RDL1
1.0 Ton, Windows AC
• Dry Mode
• Energy Guard
• Sleep Mode
• On/Off Timer
• Operation Control
• Auto Air Swing
SPLIT AIR CONDITIONERS
LSB24S1RAE1
2 Ton, Split AC • Cooling Capacity-24000
• Jet Cool
• Log Smart
• Sleep Mode
• Fan Speed(Cooling/Fan)-4/3
• Auto Air Swing
• Temp Control-Thermistor
• On/Off Timer
• Dry Mode
• Chaos Air Flow Logic
LSB18K1RAH1
55
1.5 Ton, Split AC • Cooling Capacity-18000
• Jet Cool
• Log Smart
• Sleep Mode
• Heat Pump
• Auto Air Swing
• Temp Control-Thermister
• On/Off Timer
• Dry Mode
LSA19U1RPL1
• Jet Cool
• Sleep Mode
• Operation Control-Electronics
• Auto Air Swing
• On/Off Timer
• Dry Mode
LSA19T1RDE1/2
• Jet Cool
• Log Smart
• Sleep Mode
• Auto Air Swing
• Reciprocatory Compressor
• On/Off Timer
• Dry Mode
LSA18S1RAE1
• Jet Cool
• Log Smart
• Sleep Mode
• Auto Air Swing
56
• On/Off Timer
• Dry Mode
LSA12U1RDE1
• Jet Cool
• Log Smart
• Sleep Mode
• Auto Air Swing
• On/Off Timer
• Dry Mode
FLOOR STANDING AIR CONDITIONERS
LP-P2461PH
Floor Standing AC • Timer setting
• Temp. Control Thermistor
• Soft dry operation
• Remote controller Simple
• Refrigerant gas R-22
• Jet Cool
• Indoor Display Set Temp
• Fan Speed COOLING / FAN 4
• Compressor Recip
57
• Auto Air Swing(2 way) Provided
• Air Direction 4 Way
• Air Discharge Horizontal
LP-K3065QC
• Jet Cool
LP-K2465QC
• Jet Cool
• Forced operation
MULTI SPLIT AIR CONDITIONERS
LM-4865C2I
58
Multi Split AC • Time delay Function
• Soft dry Operation
• Sleep mode
• Remote controller Full Function
• Jet Cool
• Forced Operation
• Auto Air Swing ( 2 way ) Provided
• Air direction 4 Way
• Air Discharge Bottom
LM-3661C2I
• Sleep mode
• Jet Cool
LM-2461C2I
• Sleep mode
• Jet Cool
WHISEN AIR CONDITIONERS
59
LWA-22H1RDL1
2 Ton, Windows AC • Temp. Control Thermistor
• Chaos Air Flow Magic
• Time Delay Function
• On/Off Timer
• Sleep mode
• Fan Speed (COOLING/FAN) 4/3
• Auto Air Swing
• Air Direction 3-Way
• Air Discharge Left/Right/Bottom
LWA-19K1RPL5
1.5-Ton, Windows AC • Temp. Control Thermistor
• On/Off Timer
• Sleep mode
• Auto Air Swing
LWA-19K1RDL5
1.5-Ton, Windows AC • Temp. Control Thermistor
• On/Off Timer
• Sleep mode
• Auto Air Swing
AUDIO/VIDEO/HOME THEATRE
Everybody wants to be able to watch their favorite movie with full surround
sound, LG wireless home theatre system has the solution.
DVD HOME CINEMA SYSTEMS
60
LM-D2540
DVD Movie Station • Full Digital Amplifier
• Logic Cassette Deck
• Multi Format Playback
• Dolby Digital/DTS Decoder
• 3 DVD Changer
• XDSS
• OAO
• PMPO-1800 W
• DivX
LM-D2340
DVD Movie Station • Full Digital Amplifier
• Dolby Digital/DTS Decoder
• 3 DVD Changer
• XDSS
• OAO
• PMPO-1300 W
DVD PLAYERS
61
LG has wide range of DVD players with world’s best playability. Several Model
are available in this category.
DG-9411
DVD Player • Component out , S-Video out
• DVD+R/ +RW,JPEG/KODAK Picture ,WMA
• DVD/CD-R,RW/MP3/VCD,CD
• Progressive Scan
• 3D Surround Sound / Dolby Digital / DTS
• Digital Audio Output
• Super Slim Design (35 mm)
DSI-8755
DVD Player • Component out , S-Video out
• Optical and Coaxial Digital out
• VGA out (Monitor connectivity)
• DiVx (MPEG 4)
• Dolby Digital/ DTS / VCD / MP3 / JPEG /
KODAK / WMA
• 5.1 Ch Home Theatre DVD
DS8411
DVD Player • Auto Play
• Variable Zoom
• 3D Surround Sound
• Last Condition Memory
• DVD+R/ +RW,JPEG/KODAK Picture ,WMA
• DVD/CD-R,RW/MP3/VCD,CD
• Super Slim (39 mm) Design
DSI-8352
DVD Player • MP3/VCD/WMA/JPEG/KODAK Picture
• Optical Out
• S-Video
• Coaxial Digital Out
• Component Video OIP
• Dolby Digital /DTS Decoder
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DSI-8555
DVD Player • Component Out
• DTS Decoder
• Dolby Digital
• VGA Out
• Optical Out
• S-Video
• Coaxial Digital Out
DVD ROOM THEATRE
LG first time introduced 5-in-one DVD Room Theatre system with great
picture quality and Theatre like sound.
LPC-D1000A
DVD Room Theatre • S-Video Out
• Optical Out
• Surround Sound
• XDSS
• Remote
• Front Display
• DVD/VCD/MP3/AM/FM/Cassette/ACD
DISH WASHERS
63
Experience LG's digitally advanced technology which provides superior
cleaning, intuitive controls and vast interior capacity with numerous flexible storage
features.
LDF7810BB
LG proudly presents a new line of dishwashers that
Key Features
tastefully blends ingenious performance with
• Fully-Integrated Control Panel
beautiful design.
• Industry's Tallest Tub
• Variable Water Pressure
• OptiDry Hybrid Condensing Drying System
• Sense Clean Washing System
• Hidden Water Heater
• Food Disposer and Self-Cleaning Triple
Filtration System
• Height Adjustable Upper Rack
• 16 Place Settings Storage
• Removable Tines
• Half Load Cleaning
• Premium Lodecibel Quiet Operation
LDS5811ST
Cleaner dishes are just the beginning.
Key Features
• Semi-Integrated Control Panel
• SenseClean Washing System
• Hidden Water Heater
Filtration System
• Removable Tines
• Half Load Cleaning
LDS5811WW
LG proudly presents a new line of dishwashers that
Key Features
tastefully blends ingenious performance with
• Semi-Integrated Control Panel
beautiful design.
• SenseClean Washing System
Filtration System
• Removable Tines
• Half Load Cleanin
GSM
64
LG present 3G Mobile phones with some unique features which divided into
four Categories:
• Bluetooth
• Camera
• Colour
• Music
BLUETOOTH MOBILE PHONE
G1610
Model Description Additional Features
Bluetooth Voice Solution, 65K Color Screen, GPRS, • Colour Themes
MMS and Java • Word Time
• Animated Incoming/Outgoing Screen
• Auto Keypad Lock
• Conferencing
• Calculator
• Unit Converter
• Voice Memo
• Built in Games
• 16 Polyphonic-2
• Phone Book Memory-200*5 Fields
• Scheduler Capacity-20
• Download/Save as Support-wowlg.com
• SMS(Phone Capacity)
• WAP
• Predictive Text Input-T9
• Java/MMS
• PC Syncronization
• Frequency-GSM900/1800MHz
General Specifications
• Dimensions ( LxWxD) (mm)-105x44x18
• Weight( gm)-78
• Standard Battery-950 mAh
• Talk Time-Upto 2.5 hrs
• Stand by Time-Up to 250 hrs
Key Feature
• Download Support
• GPRS MMS and Java
• 65K Colour Display
• Bluetooth Headset Kit
• Bluetooth Enabled
CAMERA MOBILE PHONES
65
T5100
1.3 Mega Pixel Camera Phone, 262K color screen, • Video MMS
MP3 Playback, Video on Demand, Upto 60 minutes • Video On Demand Service Support
Video Recording • MP3 Playback
• Talk Time-up to 2.5 hrs
• Stand- by Time-up to 200 hrs
• Standard battery(mAh)-950
• Games-3 Downloadable
• 40 Polyphonic Ringtones
• Java GPRS(Class 10 ) and WAP-2
• 125 SMS Capacity
• 1.4 MB Memory for Video MMS
• 27 MB Shared Memory
• 96*96 Pixels ,65K Color External Screen
• 176*220 Pixels ,262 K Color Internal
Screen
• Dual LCD Screens
• Call Conversation Recording-30sec
• Image Capture
• Photo Frames
• 4* Digital Zoom
• Built-in Flash
• Consecutive Picture shoot
• Self-timer Shooting
B2100
VGA CMOS Camera Phone, Rhythmic Vibration and • MMS and Java
Ringtone, 4X Digital Zoom, GPRS, MMS and Java • GPRS(class 10)
• Animated Incoming and Outgoing call
screens
• Conferencing-yes
• Calculator-yes
• Color Themes-4 nos.
• Multiple Alarm-5 nos.
• Phone Book Memory-200*5 Fields
• Auto keypad lock
• EMS
• SMS Capacity-140
• Games-2 nos. Downloadable
• Scheduler Capacity-20 nos.
• Predictive Text-T9
• 255*6 Phone Book Memory
• Built-in Flash
66
• Photo Frames-7 nos.
• Self-timer Shooting-3/5 Seconds
COLOUR MOBILE PHONES
G1600
65K Color Screen, GPRS, MMS and Java • Animated Incoming & Outgoing Call Screens
• Call Assignable Characters-35nos
• PC Synchronization-Yes
• Color Themes-4nos
• Frequency-GSM 900/1800Mhz
• Memory-1MB Shared
• Voice Memo-20
• Games-2 nos.(Submarin+Space Ball)
+Downloadable
• Multipale Alarms-5nos
• Scheduler Capacity-20
• WAP-1.2.1
• Predictive Text-T9
• Phone Book Memory-200*5
• GUI (Graphic User Interface)
• 4 Way Navigation Key
• 7 Different user groups (20 per group)
• Polyphonic Ringtones
C2100
Dual LCD, 65K Color Internal Screen, Torchlight, • Frequency-GSM900/ 1800MHz
GPRS, MMS and Java • WAP-2
• General Specifications
• Stand- by Time-Upto 250 hrs
• Talk Time-Upto 2.5 hrs
• Standard Battery-1000 mAH
• Weight-70 grams
• Dimensions-89x47x25.5 mm
• Phone Features
• 200*5 Phonebook Memory
• MMS
• java Games
• GPRS- Class10
• 65000 Color Display
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MUSIC MOBILE PHONES
B2000
FM Radio Phone, Rhythmic Vibration and Ringtone,
Tri-Band, GPRS, MMS and Java
• Stereophonic Headphone Kit
• FM Phone 10 Channel Memory
• 65K Color Hi-Resolution Display
• Display LCD(pixel)-128x128
• Standard battery(mAh)-780 mAh
• Dimensions (L*W *D)(mm)-104x40x14
• WAP-2
• Java and MMS
• Pictures and Ringtones Download
• Voice Memo-20 Sec
• Conferencing
• Animated Incoming & Outgoing Call Screens
• Games-2 Nos Downloadable
• Multipale Alarms-5 Nos
• Scheduler Memory-20
• GPRS
• Color Themes-4 Nos
G1800
MP3 Phone, 60MB Memory, USB Pen Drive,
Continuous Voice Recording, Speakerphone
• MMS
• 65K Color Hi-Resolution Display
• 60 MB USB Disk
• USB Charger
• Weight(gms)-78
• Standard battery(mAh)-720
• Dimensions (L*W *D)(mm)-99x45x17
• Additional Features
• Voice Memo
• World Time
• Auto Keypad Lock
• Conferencing
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• Voice Recording
• Animated Incoming & Outgoing Call
Screens
• Games-3 nos
• Multipale Alarms-5 nos
• Scheduler Memory-Upto 10
• Embedded Java Games
• GPRS
IT PRODUCTS
COLOUR MONITORS
E700S
17 inch FLATRON Monitor • Video Input-RGB Analog
• Sync Compability-Separate
• Pixel Frequency-110 MHz
• V-Scanning Frequency-50 - 160 Hz
• H-Scanning Frequency-30 - 71 kHz
• Recommend Resolution-1024 x 768 / 85Hz
• Max Resolution-1280 x 1024 / 66 Hz
900B
69
19" Studioworks Monitor • Vertical Frequency
• Horizontal Frequency
• Surface Treatement
• Focus
• Size
• Suspend / Standby
• Power Off Mode
• Normal Operation
• OSD Control
• Regulation Compliance
500G
15" Studioworks Monitor • Vertical Frequency
• Horizontal Frequency
• Surface Treatement
• Focus
• Size
• Suspend / Standby
• Power Off Mode
• Normal Operation
• OSD Control
• Regulation Compliance
NOTEBOOKS
LW70
Intel Pentium M Processor Dothan 1.6GHz, 533MHz • Indicator-AC Adaptor, Power/suspend,
FSB, 2MB L2 battery charge, HDD activity, caps Lock,
Num Lock, WLAN
• AC Adaptor-90W
• Audio-Stereo speaker, Sub Woofer, High
definition audio, Internal MIC
• ODD-DVD/DVD Combo/DVD Super Multi
• HDD-40GB/100GB PATA/SATA
• Memory-256MB/512MB/1024MB DDR II
(400/533MHZ, Dual channel support, upto
2GB)
• Operating system-XP Home/XP Pro
• Chipset-Intel 915PM + ICH6-M
• Processor-Intel Pentium M Processor Dothan
1.6GHz, 533MHz FSB, 2MB L2
• Weight(Including standard battery)-3.1 Kg
Display
• Graphics-ATI Mobility Radeon
X600(64MB/128MB)
• LCD-17.1 inch Finebright WXGA
70
• Modem-power, volume up/down,
Mute/Instant DVD/Instand Music
Input Device
• Buttons-power, volume up/down,
Mute/Instant DVD/Instand Music
• Pointing device-Touchpad w/ scroll function
• Keyboard-Full Size 99 keys w/ Numeric
keypad
• Expansion Slot
• Mini-PCI slot-wireless Lan card installed
Battery
• High Capacity(Option)-9 Cell(Li-Ion)
• Standard-6 Cell(Li-Ion)
LM70
Intel Pentium M Processor Dothan 1.6GHz,2MB • Indicator-AC Adaptor, Power/suspend,
L2,LCD backlight huge Blue LED battery charge, HDD activity, caps Lock,
Num Lock, WLAN
• AC Adaptor-90W
• I/O-3 USB(2.), VGA, S-Video, IEEE1394,
MIC-In, RJ11, RJ45,S/PDIF(Sharing w/
headphone out), DC-In
• Audio-Stereo speaker High definition audio,
Internal MIC
• ODD-DVD/DVD Combo/ DVD Super Multi
• HDD-60GB/80GB SATA/PATA
• Memory-256MB/512MB/1024MB DDR II
(400/533MHZ, Dual channel support, upto
2GB)
• Operating system-XP Home/XP Pro
• Chipset-Intel 915PM ICH6-M
• Processor-Intel Pentium M Processor
Dothan 1.6GHz, 533MHz FSB, 2MB L2
• Weight(Including standard battery)-2.3Kg
• Dimensions-327x272x24.4mm
• Security-Kensington lock
• Port replicator
• wireless indicator-LCD backlight huge Blue
LED
• Display
• Graphics-ATI Mobility Readeon
X600(64MB/128MB)
• LCD-15
• Communication
• LAN-10/100 ethernet OR Gigabit
• W-Lan Antenna-Dual Hexa band Antenna
• Wireless-Intel Pro/Wireless
2200BG(802.11b/g) Intel Pro/Wireless
2915ABG(802
• Modem-56 Kbps MDC Modem
Input Device
• Buttons-power, volume up/down, Mute
• Pointing device-Touchpad with scroll
function
• Keyboard-Full Size 86 keys
• Expansion Slot
• Mini-PCI slot-wireless Lan card installed
• PC card slot-Express card/ 54
• Memory card slot-4-in-1 (SD/MMC/MS MS
Pro)
Battery
• High Capacity(Option)-9 Cell(Li-Ion)
• Standard-6 Cell(Li-Ion)
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OPTICAL STORAGE
PCs
XS3-E049NPG
Intel 865GV-Chipset ,256 MB-DDR • 256 MB DDR 400 RAM
• Three Years Limited Warranty
• Crash Proof + Restore IT utility
• Multi Media Keyboard
• 17 inch Color Monitor
• 10-100 LAN Onboard
• 80 GB IDE HDD
• Cache-1 MB L2
• Intel Pentium4-530 @ 3.0 GHz
• RED HAT ENT. LINUX3
• MOUSE-Optical
• CDRW-LG
• Chipset-Intel 865GV
XS1-WH19LP1
Intel Celeron 2.0,128 MB-DDR
• STD KBD
• Intel Pentium4-Intel 845GV
• RED HAT ENT. LINUX3
• MOUSE-Scroll
• 15 inch CRT
• CDRW
• FDD
• RPM-40 GB 7200
• DDR-128 MB
• Intel Celeron 2.0
XS1-WH1SLP2BCI0115
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Intel Celeron Processor 2.0 GHz , 128 MB RAM
• Monitor-38 cms CRT Monitor
• SMPS-250 Watt SMPS
• USB Port-4 USB (2 rear ,2 front)
• AGP-onboard
• LAN-Built inRealtek 8100C (10/100 Mbit)
• FDD-1.44 MB
• OSD Control-CDROM Drive
• HDD-40GB,7200 rpm
• RAM-128 MB,333MHz
• Cache-128KB
• CPU-Intel Celeron Processor 2.0 GHz
• Chipset-Intel 845 GV
XSA-S31SLP1BCI0115
AMD Sempron Processor 2600+, 128 MB RAM • Monitor-38 Cms CRT Monitor
• USB Port-6 USB ( REAR,4 thru header)
• AGP-Onboard
• LAN-VIAVT 6103(10/100)
• FDD-1.44 MB
• FSB/MULTIPLIER-333MHz
• Cache-128KB
• CPU-AMD Sempron Processor 2600
• Chipset-KM266 Pro(7V 333MHz)
XT1-2219LP1BCI0115
Intel Pentium 4 Processor 2.26 GHz, 128 MB RAM
• Monitor-38 cms CRT Monitor
• USB Port-4 USB (2 rear ,2 front )
• AGP-Intel 845 GV
• LAN
• FDD-1.44 MB
• OSD Control-CDRW
• FSB/MULTIPLIER-533 MHz
• Cache-512KB
• CPU-Intel Pentium 4 Processor 2.26 GHz
• Chipset-Intel 845 GV
XS5-L14SLP1BCI2115
Intel Pentium 4 Processor 2.66 GHz, Intel 915 GV
Chipset
• Monitor-38 Cms CRT Monitor
• USB Port-8 USB (4 rear ,4 front)
• AGP-onBoard
• LAN-Built in Realtek 8110S(10/100/1000
Mbit )
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• FDD-1.44 MB
• HDD-40GB,7200rpm
• RAM-256 MB ,400MHz
• FSB/MULTIPLIER-533MHz
• Cache-512KB L2 cache
• CPU-Intel Pentium 4 Processor 2.66 GHz
• Chipset-Intel 915G
SERVER
PA-110
Single Intel® Pentium 4 Processor @ 3.0 GHz with • Single Intel® Pentium 4 Processor @ 3.0
800MHz FSB with Hyper Threading ® Technology,1 GHz with 800MHz FSB with Hyper
X 36 GB U320 SCSI 10K rpm NHS Threading ® Technology
• 1 MB L2 Cache
• Intel® original SE7210TP1-E Motherboard
with Intel® E7210P Chipset
• 512 MB (PC3200 ¿ 400 MHz) DDR SDRAM
unbuffered DIMM with ECC
• 1 X 36 GB U320 SCSI 10K rpm NHS
• 1 x Single Channel integrated U320 320
Mb/sec SCSI
• 1.44 MB FDD
• 52X CD Re-Writer
• 1 x Intel® PRO
• 1000 + Gigabit & Intel® PRO
• 100+ Server Network Connections
• Multimedia Keyboard
• Optical Scroll Mouse
• Intel® Server Management Ver. 5.8
software
• Full Tower Cabinet
PA-105
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Single Intel® Pentium 4 Processor @ 3.0 GHz with • Integrated SATA RAID 0,1, support
800MHz FSB with Hyper Threading ® Technology ,1 • 1 X 80 GB SATA 150 MB/s, 7200 rpm
X 80 GB SATA 150 MB/s, 7200 rpm • Single Intel® Pentium 4 Processor @ 3.0
GHz with 800MHz FSB with Hyper
Threading ® Technology
• 1 MB L2 Cache
• Intel® original SE7210TP1-E Motherboard
with Intel® E7210P Chipset
• 512 MB (PC3200 ¿ 400 MHz) DDR SDRAM
unbuffered DIMM with ECC
• 1.44 MB FDD
• 52X CD Re-Writer
• 1 x Intel® PRO
• 1000 + Gigabit & Intel® PRO
• 100+ Server Network Connections
• Multimedia Keyboard
• Optical Scroll Mouse
• Intel® Server Management Ver. 5.8
software
• Full Tower Cabinet
MICROWAVE OVENS
LG, the leader in microwave ovens, brings the widest range of microwave
ovens. They come in three different categories – Convections, Grill and Solo, with a
capacity ranging from 19 to 30 liters. Now cook everyday meals, including
international cuisine and regional favorites, conveniently at home. The easy-to-use
pane of the microwave oven has been developed in LG Test Kitchens to make
cooking enjoyable. Now make anything from Shahi Panner, Tikkas, Idlis to even
popcorn and cookies, all at the touch of a button. The unique Intellowave Technology
ensures that the microwaves are spread evenly throughout the oven so that your
food is cooked uniformly while retaining all its nutrients. And because it requires very
little oil, the food cooked is also healthy.
SOLO MICROWAVE OVEN
The Solo ranges of microwave ovens are perfect for everyday cooking. These
ovens work on a simple technology. The microwaves generate heat by agitating the
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water, fat and sugar present in the food, which uniformly cooks the food. The Solo
Microwave Ovens can also cook some delicious low-fat-recipes, which will have
licking fingers and asking for more.
LG Solo Advantages:
 Fast Cook: Now re-heat or defrost your food at one –third the time it
normally takes. Just the options you need when you are in a rush.
 Indian Auto Cook: Rediscover the joy of cooking with pre-programmed

recipes of some of your daily meals like rice, dal and vegetables. Cooking was
never so easy and supervision-free.
 Diet Cook: With pre-programmed low calories recipes, this unique feature
helps you keep an eye on the number of calories your food contains. Since
our microwave ovens require little or no oil, the food is also healthy.
 Anti-Bacteria Interiors: The anti-bacteria interiors ensure easy cleaning

and prevent dangerous bacteria from forming.
Soups Main Course Desserts

Tomato Stuffed Tomatoes Suji ka Halwa
Cream of Mushroom Dal Makhni Coconut Barfi
Chicken Sweet Corn Bharwan Bhindi Choorma Ladoo
MS-255R
25 Ltrs ,Anti Bacteria Interiors, 10 Indian Diet Cook • Pull-Out Door Type
Menus and 8 Indian Pre Cook Menus • Child Lock
• 5 Power Level
• Descriptive Panel
• Auto Defrost
• Indian Auto Cook
• Intellowave Technology
• Fast Cook
• Indian Diet Cook
• Anti- Bacteria Interiors
• Capacity-25 Ltr.
MS-194W
]
19Ltr., Easy to use descriptive panel, 4 Auto
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Defrost and 3 Auto Cook Menus
• Pull-Out Door Type
• Child Lock
• 5 Power Level
• Auto Defrost
• Feather Touch Panel
• Capacity-19 Ltr
MS-192W
19 Ltr., 5 power levels, Easy to use knobs
• Child Lock
• 5 Power Level
• Manual Defrost
• Easy to use Knob Panel
• Capacity-19 Ltr
GRILL MICROWAVE OVEN
The Grill range of microwave ovens comes with a concealed heater that allows
you to grill and brown your food in addition to cooking your regular meals. With over
six models to choose from , you can now grill your favorite tikkas, kebabs, mutton
and other roast recipes right down to the core. And that too using very little oil.
Toaster Microwave Oven: The only microwave oven of its kind, which do two
things at the same time. With a built-in toaster, you can now toast some bread while
cooking, grilling or browning daily meals. A 32 mm. slot, a unique gripper to hold the
bread firm in the centre, and an option of nine levels of browning gives the perfectly
toasted bread.
LG Grill Advantages:
 Motorised Rotisserie: The unique rotating bar-be-que design helps you grill
or brown your tandoori cuisine from all sides. Giving the perfectly grilled
snacks and starters.
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 Auto Defrost: Defrost your chicken, peas or panner at the mere touch of a
button.
 Mutli-Cook Tawa: this specially coated non-stick tawa is ideal for recipes,
which require extra browning and bottom heating.
 Stainless Steel Interiors: Tailor-made to withstand high temperature and

retain heat, which results in better cooking performance. The unique quality
of stainless steel makes these microwave ovens durable and corrosion
resistant.
Appetisers Main Course Desserts

Grilled sandwich Palak Paneer Phirni
Murg Malai Tikka Channa Masala Payasam
Seekh Kebab Keema Matar Carrot Halwa
MG-568T
India's Only Microwave Oven with an inbuilt Toaster • Capacity-26 Litre
,9 levels of browning • Child Lock
• Auto Defrost
• High Rack
• Largest Turntable
• Combination Cooking
MG-607APR
30 Ltr., Only Grill Model with Motorised • Push Door Type
Rotisserie,Stainless Steel Interiors • Multi-Cook Tawa
• Motorised Rotisserie
• Custom Cook
• Capacity-30 ltr
• Child Lock
• High Rack
• Stainless Steel Interiors
MG-556P
19 Ltr.,Stainless Steel Interiors ,4 Auto Defrost and • Capacity-25 ltr
6 Indian Auto Cook Menus • Child Lock
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• Auto Defrost
• High Rack
• Smooth Easy Knob Control
MG-608AP
30 Ltr., Stainless Steel Interiors,5 Custom Cook • Alternate Cooking
Menus • Multi-Cook Tawa
• Custom Cook
• Capacity-30 ltr
• Child Lock
• Auto Defrost
• High Rack
• Multi Stage Cooking
MG-557B
Key Features
Model Description • Fast Cook
25 Ltr., Anti Bacteria Interiors,4 Auto Defrost and 6 • Capacity-25 ltr
Indian Auto Cook Menus • Child Lock
• Auto Defrost
• High Rack
• Anti Bacteria Interiors
MG-555F
25 Ltr. Elegant Oval Window, 4 Auto Defrost and 6 • Elegant Oval Window
Indian Auto Cook Menus • Fast Cook
• Capacity
• Child Lock
• Auto Defrost
• High Rack
MG-396WA
79
19Ltr.,Feather touch Micom Panel, 4 Auto Defrost • Alternate Cooking
and 6 Indian Auto Cook Menus • Multi-Cook Tawa
• Custom Cook
• Capacity-30 ltr
• Child Lock
• High Rack
• Multi Stage Cooking
MG-397WB
19 Ltr.,India's only Black Microwave Oven, 4 Auto • Capacity-19 ltr
Defrost and 6 Indian Auto Cook Menus • Child Lock
• Auto Defrost
• High Rack
• India's Only Black Microwave
• Feather Touch Panel
CONVECTION MICROWAVE OVENS
The advanced LG Convection Microwave Oven, with its superior technology,

lets you bake, brown or grill your favourite dishes while simultaneously cooking
them. A state-of-the-art fan located at the back of the cavity circulates hot air within
the entire microwave. This allows for even browning and ensures that your food is
uniformly cooked. And to top it all these ovens come in three striking colours of
silver, stainless steel and white.
LG Convection Advantages:
 Motorised Rotisserie: Consists of a steel rod and motor system. This unique
rotating bar-be-que design helps you cook the most perfectly grilled chicken,
panne and other roast dishes.
80
 Next Step Guide: Follow the step-by-step instruction, which will guide
through the entire process of cooking your food.
 Deodoriser: Removes any smell or odour left after cooking from the interiors
of your microwave. Keeps microwave oven smelling fresh and clean.
 Stainless Steel Interiors: Tailor-made to withstand high temperature and

retain heat, which results in better cooking performance. To add to it,
stainless steel is also rust prof and its smooth contours offers easy cleaning.
Appetisers Main Course Desserts

Paneer Tikka Vegetable Biryani Lemon Tarts
Khandvi Cheese Pizza Chocochip Cookies
Tandoori Chicken Baked Vegetables Chocolate Cake
MC-800ABR
30 Ltr., Modular Kitchen Model with Installation Kit, • Motorised Rotisserie
Stainless Steel Interiors with Motorised Rotisserie • Installation Kit for modular Kitchen
• Multi-Stage Cooking
• 5 Power Level
• Child Lock
• Ferment Function
• High & Low Rack
• Five Way Cooking
• Auto Roast
MC-8083
30Ltr.,Stainless Steel Interiors with Motorised • Capacity-30 Litre
Rotisserie, 4 Auto Roast Menus and 4 Indian Diet • Multi-Stage Cooking
Cook Menus • 5 Power Level
• Child Lock
• Auto Defrost
81
• High & Low Rack
• Auto Roast
MC-801AR
30 Ltr., Stainless Steel Interiors with Motorised • Motorised Rotisserie,Push Door Type
Rotisserie, Flat Look Convection Microwave Oven • Installation Kit for modular Kitchen
• 5 Power Level
• Child Lock
• Auto Defrost
• High & Low Rack
• Auto Roast
MC-808WAR
30Ltr., Stainless Steel Interiors with Motorised • Pull-Out Handle for Rotisserie
Rotisserie, 4 Auto Defrost, 3 Auto Roast Menus and • Motorised Rotisserie
8 Indian Auto Cook Menus • Capacity-30 Ltr.
• 5 Power Level
• Child Lock
• Auto Defrost
• High & Low Rack
• Auto Roast
MC-767WS
26 Ltr. Stainless Steel Interiors with Deoderizer • Silver colour
Function, 4 Auto Defrost, 4 Auto Roast Menus and 8 • Auto Roast and Back Menu
Indian Auto Cook Menus • Deodoriser
• Vertical Rotisserie
82
• 5 Power Level
• Child Lock
• High & Low Rack
REFRIGRATORS
LG refrigerators divided into Four major categories:
SEMI FROST FRIDGE
83
GL-26TMQSFF
SFF Ref • Key & Lock
• Sliding Door Bin
• Anti -Bacteria Seal
• Direct Cool
• Door Finish-PCM
• Cell Fress Crisper
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-26GMRSFF
• Direct Cool
• Door Finish-PCM
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-23TMTSFF-225L
225 Ltr. SFF Ref • Key & Lock
• Direct Cool
• Door Finish-PCM
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-23GMRSFF
• Direct Cool
84
• Door Finish-PCM
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-19TMTSFF
• Direct Cool
• Door Finish-PCM
• Kangaroo Tray
• Deodoriser
• Dairy Corner
GL-19GMRSFF
• Direct Cool
• Door Finish-PCM
• Kangaroo Tray
• Deodoriser
• Dairy Corner
DIRECT COOL
GL-231GPRX
230 Ltr. Capacity Direct Cool Refrigerator • Key & Lock
85
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GL-231RPDX
Key Features
Model Description • Key & Lock
230 Ltr. Capacity Direct Cool Refrigerator • Sliding Door Bin
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-201TPLX
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-201TPQX
]
200 Ltr. Capacity A-One Direct Cool Refrigerator • Key & Lock
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-201GPPX
86
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-201GPEX
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GL-191GPRX
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GL-191RPDX
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-181TPLX
87
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-181GPPX
175 Ltr. Capacity Direct Cool Refrigerator • Door Finish-Powder Coated/ PCM
• Direct Cool
• Key & Lock
• F.I.R. Lamp
GR-181TPQX
175 Ltr. Capacity Direct Cool Refrigerator • Sliding Door Bin
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-181RPEX
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
GR-181RPGX
88
• Direct Cool
• Door Finish-PCM
• Dairy Corner
• Crystal Shelves
• Deodoriser
• Kangaroo Tray
FROST FREE
GR-S592QLC
Key Features
Model Description • Kangaroo Tray
Ice Beam Door Cool Refrigerator • Deodoriser
• F.I.R Lamp
• Ice Tray
• Door Finish-Power Coated /PCM
• Cell Fresh Crisper
Color Options
• Champagne Gray
• Glossy Green
• Super White
• Silky Grey
• Super Inox
• Moon Silver
• Metallic Finish
GL-322QLQ
Frost Free Ref • Kangaroo Tray
• Deodoriser
• F.I.R Lamp
• Icebeam Door Cooling ( GL -S )
• Fresh Zone
• Ice Tray
• Door Cooling
89
GLT322GP
Key Features
Model Description
Frost Free Ref • Deodoriser
• F.I.R Lamp
• Fresh Zone
• Door Cooling
GL-T262QM
Frost Free Ref • Kangaroo Tray
• Deodoriser
• F.I.R Lamp
• Fresh Zone
• Ice Tray
• Door Cooling
GL-T262GP
Frost Free Ref • Deodoriser
• F.I.R Lamp
• Fresh Zone
• External MICOM
• Door Cooling
GL-242QM
230 Ltr. Frost Free • Deodoriser
• F.I.R Lamp
• Fresh Zone
• Door Cooling
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GL-242QP
230 Ltr. Frost Free • Deodoriser
• F.I.R Lamp
• Fresh Zone
• Door Cooling
SIDE BY SIDE REFRIGRATORS
267-NGB-Crystal-Blue
DIOS Ref • 610 Ltr. Onwards
• 6 Sensor-Temperature Control
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Crushed Ice and Ice Cube Dispenser
• Refreshment Bar
267-NGB-Mocha-Brown
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Refreshment Bar
91
267 NGB-Wood Cherry
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Refreshment Bar
267 NGB-Wood Cherry Perspective

• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Refreshment Bar
GRP267FTB
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
• Refreshment Bar
GR-L207DBZ
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
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GR-B207DBC
DIOS Ref
• 610 Ltr. Onwards
• Magic Crisper
• Miracle Zone
• Whisper Silent
• MICOM Control
• Focused Cooling
TELIVISION
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LGs Telivisions are available in following 6 categories:
CONVENTIONAL TELIVISIONS
CD-14D79VE
Model Description
Picture & PIP
14 inch CTV
• Picture Status Memory
• Golden Eye
Sound
• AVL
• AV Stereo
• Sound Output(PMPO)-140W
Additional
• Colour Status Memory
• Menu OSD
• Quick View
RD-14CC50V
Model Description Picture & PIP
14 inch CTV • ARC Zoom
Sound
• AVL
• Graphic Equalizer-3-Band
Additional
• Channel Scan
• Quick View
• Child Lock
CD-14D79M
Picture & PIP
94
Model Description • ARC Zoom
14 inch CTV • Picture Status Memory
Sound
• AVL
Additional
• Blue Back
• Channel Naming
• Real Time Clock
• Speaker-single
• Menu OSD
• Channel Scan
• Quick View
• Child Lock
• Auto Power Off
• On/Off Timer
RD-14CA30M
14 inch CTV • ARC Zoom
Sound
Additional
• Blue Back
• AV In / TV Out Jack
• Channel Naming
• Real Time Clock
• Speaker-Single
• Menu OSD
• Quick View
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
CF-20S12KE
Model Description Additional
Golden Eye Supreme • Colour Status Memory
• Channel Scan
• Game
• Child Lock
Picture & PIP
• ARC Zoom
• Golden Eye
Sound
• AVL
• AV Stereo
CF-20D33KE
95
Golden Eye Magic • Colour Status Memory
• Channel Scan
• Game
• Child Lock
Picture & PIP
• ARC Zoom
• Golden Eye
Sound
• AVL
• AV Stereo
RD-20CC50V
Cinemax Dlx • Colour Status Memory
• Channel Scan
• Quick View
• Child Lock
• Auto Power Off
• On/Off Timer
Picture & PIP
• ARC Zoom
Sound
• AVL
• Sound Status Memory
• AV Stereo
RD-20CB30F
Marquis Dlx (Stereo) • Blue Back
• Channel Naming
• Auto Power Off
Picture & PIP
• ARC Zoom
Sound
• AVL
• AV Stereo
CD-20D79M
96
Joymax Plus • Colour Status Memory
• Menu OSD
• Muti Language
• Channel Scan
• Quick View
• Child Lock
• Auto Power Off
• On/Off Timer
Picture & PIP
• ARC Zoom
Sound
• AVL
RD-CA30M
Cineplus • Blue Back
• Channel Naming
• Real Time Clock
• Speaker
• Menu OSD
• Quick View
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
Picture & PIP
• ARC Zoom
Sound
RD-21CB30V
Marquis Dlx (Mono) • Picture Status Memory
Sound
• AVL
• AV Stereo
Additional
• Zoom
• Programme-200
• Menu OSD
• Channel Scan
• Quick View
• Game
• Turbo Search System-Digital
• Child Lock
• Auto Power Off
97
CF-21S12KE
Golden Eye Supreme • ARC Zoom
• Golden Eye
Sound
• AVL
• AV Stereo
Additional
• Channel Scan
• Game
• Child Lock
RD-21CA30M
Cineplus • ARC Zoom
Sound
Additional
• Blue Back
• Channel Naming
• Real Time Clock
• Speaker-2
• Menu OSD
• Quick View
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
CD-21D79M
Joymax Plus • ARC Zoom
Sound
• AVL
• Sound Output(PMPO)-100
Additional
• Menu OSD
• Multi Language
• Channel Scan
• Quick View
• Child Lock
• Auto Power Off
• On/Off Timer
98
29CA41VC
29 inch CTV • Channel Listing
• Real Time Clock
• Sleep Timer
Sound
• Woofer-Super
• XDS
Picture & PIP
• Digital Comb Filter
• Golden Eye
• XDP
29CA41VW
29 inch Colour TV • Channel Listing
• Games-15
Sound
• Woofer-Super
• XDS
Picture & PIP
• Tuner PIP-Twin
• Golden Eye
• XDP
FLAT TELIVISIONS:
CD-15Q91VE
Flatron 15 inch • SSM
• Golden Eye
• Game
• 3-Band Graphic Equalizer
• Status Memory
• AV Stereo
• 100W Sound Output
99
21FD50VE
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• CTI
• Cotinous Cathode Calibration
• Golden Eye
Sound
• Sound Output(PMPO)-350 W/1200W
• Graphic Equalizer-3-B
• XDS
• AV Stereo
Additional
• Fovourite/Quick View
• No. Of Programmes-200
• Turbo Search System
• Programme Naming
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games
• Input/Output Connections
• Head Phone
• Rear AV-In/Out-1/1
• Front/Side AV In
21FC80VE
Key Features
Model Description
21 inch Flatron TV Picture & PIP
• ARC Zoom
• CTI
• Golden Eye
Sound
• Sound Output(PMPO)
• AV Stereo
• XDS
• Sound Status Memory-350/1200W
Additional
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games
• Input/Output Connections
100
• Head Phone
21FA20KE
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• Golden Eye
Sound
• AVL
• AV Stereo
Additional
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games-2
Input/Output Connections
• S-Video/In
21FD20VE
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• CTI
• Golden Eye
Sound
• AV Stereo
• XDS
• Graphic Equalizer
Additional
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games
101
• Head Phone
• Rear AV-In/Out
21FE30VE
21 inch Flatron TV
Picture & PIP
• ARC Zoom
• Golden Eye
Sound
• AVL
• AV Stereo
Additional
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games
• Head Phone
21FA20KV
21 inch Flatron TV
Picture & PIP
• ARC Zoom
Sound
• AVL
• AV Stereo
Additional
• Programme Edit
• Child Lock
• Auto Power Off
• On/Off Timer
• Sleep Timer
• Games-2
102
29FC81RB
29 inch Flatron TV • 2 Tuner PIP
• Scan Velocity Modulation
• Golden Eye-Digital
• Sound
29FC85VC
Model Description
Picture & PIP
29 inch Flatron TV
• 2 Tuner PIP
• Scan Velocity Modulation
• XDP
• Golden Eye
Sound
• Woofer-Mounted Super
• XDS
Additional
• Games-15 High graphics
29FC85VW
29 inch Flatron TV • Scan Velocity Modulation
• Golden Eye
• XDP
Sound
• Woofer-Mounted Super
• XDS
Additional
• Games-15 High Graphics
29FC85VE
29 inch Flatron TV • Scan Velocity Modulation
• Golden Eye
• XDP
Sound
103
• AV Stereo
• XDS
Additional
• Turbo Search System-Digital
LCD TELIVISIONS
RT15LA70
LCD Art Vision
Dimensions
• Width x Height x Depth-580x425x72 mm
Picture
• ARC(Aspect Ratio Control)
• Digital Progressive
• Contrast Ratio-500:1
• Brightness-450 cd /m2
• Resolution-1280 x 768
• Aspect Ratio-16:9
Sound
• Surround-DASP
• Output-5W x 2
Feature
• Wall Mount
• ez-Cable
• Display Power Management Mode
• Interface
• Component(High Definition)
• PC in Analogue
RT-17LZ40
Key Features
Model Description
LCD Art Vision
Picture
• DCDi
• S-IPS
• XD Engine Slim(LZ50)
• Brightness-450 cd/m2
• Resolution-1280*768
Sound
• Surround-DASP
104
• Output-5W*2
Feature
• Wall Mount
• ez-Cable
• Interface
• Component(High Definition)
• PC in Analogue
PLASMA TELIVISION
MT-42PX11
Model Description Sound
42 " XCanvas PDP • Ez Sound Options
• Audio Output-15W x 2
• Inbuilt Speaker
Feature
• Wall Mount
• ez-Cable
Display
• PIP Flexi Size-2/4/9
• 4H Digital Comb Filter
• DCDi
• XD Engine(IEP)
RT-50PY10
Model Description Display
50 " XCanvas PDP • PIP Flexi Size
• 4H Digital Comb Filter
• DCDi
• XD Engine(IEP)
Sound
105
• Ez Sound Options
• Audio Output-15 W x 2
• Inbuilt Speaker
Feature
• Wall Mount
• ez-Cable
Interface
• RS-232C Download
• External Control
• PC INPUT
• IR JACK
• DVI
PROJECTION TELIVISIONS
RT44NB10RP
44 inch ProjectionTV
PIP
• Multi Window PIP-1+12
• Double Window
• Picture in Picture-2 Tuner
Features
• Channel Labelling
• Favourite Channel
• ARC
• Auto Demo
• On/Off Time
• Sleep Timer
• Child Lock
• Quick View
• Auto Volume Leveler
• Picture Status Memory-5M
• Sound Status Memory-6M
Interface
• Source Voltage-110-240
• Audio Out (Variable)
• S-Video in Side/rear-1/1
Dimension
• Width x Height x Depth-1115 x 1255 x 485
Picture
• XD Engine
• Turbo Picture
• Black Stretcher
• User Control SVM
• Dynamic SVM
• Turbo Booster for weak signals
• Luminance Noise Reduction
• Progessive Scan
• 100 Hz (Flicker Free)
106
• Enhanced Digital Convergence
• Fine Pitch Screen-.52 mm
• High Resolution PRT
Tuning
• VHF/UHF/CATV/HYPER
• No. of Program Memory Type-ACMS+
• Memory Type
• System-FVS
Sound
• Dynamic Bass System
• Turbo Sound
• Sound Output-20+20W
• Graphics Sound Equalizer (5 Band )
• Digital Virtual Dolby
• Mono/AV/ST/Real ST-Real
RT44NA47RP
XD Engine , PIP -2 Tuner • Digital Virtual Dolby
• Nicam stereo
• User Control SVM
• Dynamic SVM
• Turbo Booster for weak signals
• 100 Hz Digital Scan (Flicker Free)
• High Resolution PRT
• XD Engine
• Component-In 2(480 p)
• Component-In 1(480i/p)
• ARC
• EZ A/V Switching
• Multi Window PIP (1+12)
• Double Window
• PIP - 2 Tuner
THEATRON TELIVISION
29FD51VE-LXD5640
107
Key Features
Model Description
350W PMPO Sound Output, Golden Eye Technology • Full Digital Amplifier
• AM/FM Tuner
• XDSS(Excellent Digital Surround Sound)
• OAO (Orientation Acoustic Optimizer)
• DVD/VCD/SVCD/JPEG Picture Playback
CD/Kodak Picture CD/DIVX/WMA/MP3
• Dolby Digital/DTS/Dolby Prologic-||
• TV Matching Speakers
• 3100W PMPO Sound Output
• Component Input
• Single Touch Control
• 5 Band Graphic Equalizer
• XDP
• Golden Eye Technology
• 350 W PMPO Sound Output
29FD-51VELHT6240
350W PMPO Sound Output, Golden Eye Technology • Compact and Slime Design
• DVD/VCD/Audio/MP3/WMA/SVCD/JPEG
Picture Playback
• Full Digital Amplifier
• 5.1 Channel Surround
• AM/FM Tuner
• XDSS(Excellent Digital Surround Sound)
• DVD/VCD/SVCD/JPEG Picture Playback
CD/Kodak Picture CD/DIVX/WMA/MP3
• TV Matching Speakers
• Component Input
• XDP
29FD-52VELHT6240
• DVD/VCD/Audio/MP3/WMA/SVCD/JPEG
Picture Playback
• AM/FM Tuner
• Component Input
108
• XDP
21FD51VE-LH6240
• AM/FM Tuner
VACUUM CLEANERS
VC-A241NTV
Cyking Vacuum Cleaner • Anti- Bactterial Dust Chamber with Nano-
Silver Technology
• 7 Layer Washable HEPA Filter
• Bag less Cyclonic System
• Dust Capacity-3 Ltr.
• Sani Punch
• Suction Power-300 W
• Motor Wattage-1400 W
109
VC-3919NDV
Extron Vacuum Cleaner • 360 Swiel for Easy Manoeuvrability
• Dust Capacity-3.5 Ltr.
• HEPA Filter
• Sani Punch
VC-2620
Spark Cleaner • Extra Large Wheels
• Compact and Durable Design
• 360 Swiel for Easy Manoeuvrability
• Dust Capacity-2.6 Ltr.
VTCP-862SD
Granda The Powerful Vacuum Cleaner • Dust Capacity 1.5Litre
110
• Safety Guard Thermostat
• Cord Length 5 meter
• Noise Level 69db
• Non Blower VC
• 350 W Suction Power
• 1600 W Strong Motor
VC-P243NDN
Sweeper Vacuum Cleaner • Auto - Retractable Cord
• Compact and Durable Design
• Dust Capacity-3 Ltr.
WASHING MACHINES
FRONT LOADER
111
WD10165F
Front Loader Washing Machine
• Chrome Door
• Metalic Finish
• Child Lock
• Delay Timer
• Digital Display
• Handwash/Quick 30
• Time Save/Crease Care/Rinse Hold/Rinse+
• Wash Programs-
Cotton/Synthetic/Delicate/Woolen
• Temp Range-Cold-95c
• Drying Speed Selection-1000/800/400
• Capacity of 7kg
WD10160F
Front Loader Washing Machine
• Child Lock
• Delay Timer
• Digital Display
• Wash Programs-
• Drying Speed Selection-1000/800/400
• Capacity of 7kg
WD10185TP
Front Loader Washing Machine • Bio/Crease Care/Rinse Hold/Rinse+
• Metalic Finish
• Child Lock
• Delay Timer
• Digital Display
• Wash Programs-
• Drying Speed Selection-1000/800/600/400
• Capacity of 7kg
112
WD10180TP
Front Loader Washing Machine • Capacity of 6kg
• Bio/Crease Care/Rinse Hold/Rinse+
• Child Lock
• Delay Timer
• Digital Display
• Wash Programs-
WD80295NP
Front Loader Washing Machine • Process Display
• Metalic Finish
• Child Lock
• Wash Programs-
• Capacity of 7kg-5kg
WD80290NP
Front Loader Washing Machine • Process Display
• Chrome Door
• Capacity of 6kg
• Bio/Crease Care/Rinse Hold/Rinse+
• Metalic Finish
• Child Lock
• Digital Display
• Wash Programs
• Temp Range
• Drying Speed Selection
SEMI AUTOMATIC MACHINES
WP1221S
113
Semi-Automatic Washing Machine • Spin Window
• Wash Window
• Buzzer
• Soak Function
• Punch+3 Pulastor
• Wheels
• Water Level Selector
• 2 Water Inlets
• Gentle/Normal/Strong Wash Programs
• Wash Capacity-7 Kg
WP1022M
Semi-Automatic Washing Machine • Micom Cantrol Panel
• Gentle/Normal/Strong Wool Wash
Programs
• Soak Function
WP1220
• Wash Window
• Buzzer
• Wheels
WP-1021S
• Wash Window
• Buzzer
• Soak Function
• Wheels
• 2 Water Inlets
114
WP-9249
• Wash Window
• Buzzer
• Wheels
• 2 Water Inlets
• Wash Capacity-6.2 Kg
WP1020
Semi-Automatic Washing Machine • Micom Cantrol Panel
• Gentle/Normal/Strong Wool Wash Programs
• Soak Function
WP-9248
• Wash Window
• Buzzer
• Soak Function
• Wheels
• 2 Water Inlets
WP-9513S
Semi-Automatic Washing Machine • Wash Window
• Buzzer
• Soak Function
• Wheels
115
WP-9512
Semi-Automatic Washing Machine • Buzzer
• Wheels
WP-9243
Semi-Automatic Washing Machine • Normal Wash Program
• Spin Window
• Wash Window
• Buzzer
• Wheels
• 2 Water Inlets
WP-9246
• Buzzer
• Wheels
• 2 Water Inlets
TOP LOADER
WF-T8014HS
116
Top Loader Washing Machine • Digital Display
• Punch + 3 Pulsator
• Delay Start
• Water Level Selection-7
• Fuzzy/Economy/Jeans/ Wool Programs
• 7 Sensor Turbodrum
• Tub Clean/Silent/Delicate/Favourite
Program Options
• Extra Wash/Extra Rinse/Gentle Spin Wash
Options
• Metallic Finish
WF-T8014HN
• Delay Start
• 7 Sensor Turbodrum
Program Options
Options
WF-T7512HS
• Delay Start
• 3 Step Wash Program
• Metallic Finish
WF-T7064HN
• Delay Start
Program Options
Options
117
WF-T7512HN
• Delay Start
WF-T7062HS
• Delay Start
• Metallic Finish
WF-S7512FS
Top Loader Washing Machine • Punch + 3 Pulsator
• Delay Start
• Metallic Finish
WF-F7511FN
Top Loader Washing Machine • Delay Start
118
WF-S7062FN
WF-F7061DN
Top Loader Washing Machine • Fuzzy
119
Research Methodology
The purpose of the methodology is to describe the research procedure. The
methodology will reveal why a particular design is being used for conducting
research.
RESEARCH DESIGN:
A research design is the specification of methods and procedures for acquiring the
information needed. It is the over-all operational pattern or framework of the project
that stipulates what information is to be collected from which source by what
procedures. Research design denotes the description of the research design. The aim
was to collect relevant information, which fulfills our requirement and can be
analyzed at a later stage of study without any problem. This was to be done in
minimum expenditure with least efforts and in a set period of time. For my project I
select ‘DESCRIPTIVE RESEARCH DESIGN’ to know Consumer Satisfaction about LG
products. This helped us in having enough provision for protection against bias and
maximizes reliability.
DESCRIPTIVE RESEARCH:
Descriptive study, as its names implies, is designed to describe something – for
example, the characteristics of the users of a given product, the degree to which
product use varies with income, age, or other characteristics, or the number who
120
bought a specific air conditioner, colour television, microwave oven, refrigerator,
washing machine.
Advantages of Descriptive Study:
• Involve relatively large number of observation
• Analysis is more objective
• Averages and Percentages are calculated
DATA COLLECTION METHOD:
The methodology reveals the methods of data collection. There may be primary
sources and secondary sources of data collection.
Collecting Secondary Data:
After deciding our objective I looked for collecting and studying secondary data. It
included extensive study of literature available in Annual reports of LG Electronics
India Private Limited, articles, newspapers, journals, magazines, handouts,
pamphlets describing the company and its products.
Studying of secondary data gave us an insight into the problem into hand. It
also provided us with clues and helped in designing primary research. It provided us
a more accurate picture about the functioning of LG Electronics India Private Limited.
Collecting Primary Data:
The objective of primary data is formulated on the basis of research objectives.
Objectives set the guidelines and directions of research planning. Formulating the
objectives offers the best feasible means of solution. The primary data for my study
121
was being collected by conducting survey. The tools for data collection used was
following types -
Telephone Interview:
The telephone interview is used in lieu of personal interviews. It is used because
information has to be collected quickly and inexpensively. By it I asked the consumer
about their satisfaction about LG Air Conditioners, Colour Television, Microwave
Oven, Refrigerator, Washing Machine. The Direct and Structured questions are asked
from consumers.
Questionnaires:
This method of data collection is quite popular, particularly in case of big enquiries. A
questionnaire is a method of obtaining specific information about a defined problem
so that data, after analysis and interpretation, results in a better appreciation of the
problem.
In order to motivate respondents and to get best of the information from
them, it was tried to build questionnaire that is interesting, serve our objective,
unambiguous and easy to complete and is not burden someone. The aim was to
enable ease in analysis and facilitate easy classification of response to get
meaningful outcome within acceptable limits.
A few questions were in disguised, where the true purpose was hidden but
was sufficient to bring in the right information from respondents. Depending on the
requirement, the questions were kept open ended and closed ended. The sequence
of question in questionnaire was kept in a logical order. It included question based
on Linkert Scale, where attitude was to be studied and rank order scale where
122
ranking was required. After following a series of trial and changes the finally evolved
questionnaire was being used for survey work. I used the following types of
Questionnaires for LG Products:
• Air Conditioners Questionnaire
• Colour Television Questionnaire
• Microwave Oven Questionnaire
• Refrigerator Questionnaire
• Washing Machine Questionnaire
• Online Shopping
EXECUTION OF SURVEY WORK:
The survey work is that was done to collect primary data. In this phase we
conducted “Consumer Survey” by using questionnaires. I individually approached to
individuals and got the questionnaire filled by them. The individuals were randomly
chosen. For collecting data I focused divided the consumers in six categories:
• Consumers of Air Conditioners
• Consumers of Colour Television
• Consumers of Microwave Ovens
• Consumers of Refrigerator
• Consumers of Washing Machine
• Consumers of Online Shopping
123
For first five categories I take the sample of 100 consumers in each category,
for last one I take the sample of 78 consumers. As a results customer survey, I was
able to pool ‘578’ records in our database.
For database, I take the lists of buyers of LG Products of previous 3 years.
With it, I also take the list from Service Centre of those consumers who complaint
about product performance and problems. For survey about online shopping, I take
the list from Noida of those consumers who bought product as well as who inquiry
about products but not bought through it Online Shopping in Dehradun region.
ANALYSIS AND INTERPRETATION:
After collecting the questionnaire filled, I scanned each of entry ensuring that all
relevant information required for analysis is available and is in the form through
which we can analyze. Adjusting was made where required keeping in mind that it
does not hampers the outcomes of our objectives. Editing of data collected was done
to detect errors and omissions and such corrections were made where required.
Further, coding of responses to assign numerated or symbols was done for
easy and fast analysis. Adopting suitable classes like Poor, Fair, Good, Very Good,
Excellent helped in grouping and categorization of responses. The data after
collection, correction and classification was processed and analyzed and compared in
accordance with the outline made for the purpose at the time of developing research
plan. The classified data was finally subjected to cross tabulation analysis and
represented graphically for easy interpretation of results.
124
Findings
Findings are the results of the study. To know about consumer’s satisfaction about
LG products like Air Conditioners, Colour Televisions, Microwave Ovens,
Refrigerators, Washing Machines & Online Shopping 6 questionnaires designed on
following ground:
• Quality of Product Features
• Quality of Product Performance
• Quality of the Dealership
• Quality of Dealer Salesman
• Quality of the Delivery Process
• Quality of after Sales Service & Repairs
• Quality of Complaint Management & Resolution
• Value for Money
The following analysis was done to obtain the findings in accordance with our
objectives determined during the course of study.
125
AIR CONDITIONERS
To know about Consumer Satisfaction about LG Air Conditioners following Questions
asked in the Air Conditioners Questionnaire:

According to Questions of Air Conditioners Questionnaire following facts were
revealed:
Sample Size: 100 Consumers
Poor Fair Good Very Good Excellent
Quality of Product Features 0 5 33 47 15
Quality of Product
0 4 38 43 15
Performance
Quality of the Dealership 0 3 30 49 18
Quality of the Dealer

1 1 43 42 13
Salesman
Quality of the Delivery

0 1 38 50 11
Process
Quality of after Sales

2 2 35 48 13
Service & Repairs
Quality of Complaint
2 2 36 44 16
Management & Resolution
Figures are shown in Percentages
126
GRAPHICAL PRESENTATION:
Following is the Graphical Presentation of Data obtained by Air Conditioners
Questionnaire:
AIR CONDITIONERS
Quality of Complaint Management & Resolution
22 36 44 16
Quality of after Sales Service & Repairs
22 35 48 13
Quality of the Delivery Process
1 38 50 11
Quality of the Dealer Salesman
11 43 42 13
Quality of the Dealership
3 30 49 18
Quality of Product Performance
4 38 43 15
Quality of Product Features
5 33 47 15
POOR FAIR GOOD VERY GOOD EXCELLENT
VALUE FOR MONEY
7 41 39 13
Figures are in Percentages
127
INTERPRETATIONS:
According to obtained Data, I divided the Consumers in three categories to judge the
overall performance of the Air Conditioners:
• Below Expectation: It is the Mean of those Consumers who rated Air
Conditioner ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Dissatisfied Consumers.
• Meeting Expectations: It is the Mean of those Consumers who rated Air
Conditioner ‘Good’.
• Exceeding Expectation: It is the Mean of those Consumers who rated Air
Conditioner ‘Very Good’ and ‘Excellent’. Those consumers fall into the
category of Delight / Satisfied Consumers.
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
Below Expectations Meeting Expectations Exceeding Expectations
3.26 36.14 60.60
Following is the result of Consumer Satisfaction about LG Air Conditioners:
• Dissatisfied Consumers : 3.26%
• Delight Consumers : 60.60%
128
COLOUR TELEVISIONS
To know about Consumer Satisfaction about LG Colour Televisions following
Questions asked in the Colour Televisions Questionnaire:

According to Questions of Colour Televisions Questionnaire following facts were
revealed:
Quality of Product
0 1 29 56 14
Performance

0 2 34 51 13
Salesman

1 3 31 53 12
Process

1 4 35 45 15
Service & Repairs
1 3 33 49 14
129
Following is the Graphical Presentation of Data obtained by Colour Televisions
Questionnaire:
COLOUR TELEVISIONS
13 33 49 14
1 4 35 45 13
13 31 53 12
2 34 51 13
2 30 55 13
1 29 56 14
11 31 54 13
VALUE FOR MONEY
3 45 39 12
Figure s are in Percentages
130
INTERPRETATIONS:
overall performance of the Colour Televisions:
• Below Expectation: It is the Mean of those Consumers who rated Colour
Television ‘Poor’ and ‘Fair’. Those consumers fall into the category of
• Meeting Expectations: It is the Mean of those Consumers who rated Colour
Television ‘Good’.
• Exceeding Expectation: It is the Mean of those Consumers who rated
Colour Television ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
2.86 31.86 65.28
Following is the result of Consumer Satisfaction about LG Colour Televisions:
131
MICROWAVE OVENS
To know about Consumer Satisfaction about LG’s Microwave Ovens following
Questions asked in the Microwave Ovens Questionnaire:

According to Questions of Microwave Ovens Questionnaire following facts were
revealed:
Quality of Product
0 4 43 42 11
Performance

2 3 46 42 7
Salesman

0 3 40 51 6
Process

0 7 46 36 11
Service & Repairs
0 5 48 39 8
132
Following is the Graphical Presentation of Data obtained by Microwave Ovens
Questionnaire:
MICROWAVE OVENS
5 48 39 8
7 46 36 11
3 40 51 6
2 3 46 42 7
13 42 46 8
4 43 42 11
2 42 48 8
133
VALUE FOR MONEY
7 49 37 7
INTERPRETATIONS:
overall performance of the Microwave Ovens:
• Below Expectation: It is the Mean of those Consumers who rated Microwave
Oven ‘Poor’ and ‘Fair’. Those consumers fall into the category of
• Meeting Expectations: It is the Mean of those Consumers who rated
Microwave Oven ‘Good’.
Microwave Oven ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
4.86 43.86 51.28
Following is the result of Consumer Satisfaction about LGs Microwave Ovens:
134
REFRIGERATORS
To know about Consumer Satisfaction about LG Refrigerators following Questions
asked in the Refrigerators Questionnaire:

According to Questions of Refrigerators Questionnaire following facts were
revealed:
Quality of Product
0 2 36 51 11
Performance

1 3 38 51 7
Salesman

0 3 40 47 10
Process
135
1 5 48 35 11
Service & Repairs
1 7 45 39 8
Following is the Graphical Presentation of Data obtained by Refrigerators
Questionnaire:
REFRIGERATORS
1 7 45 39 8
1 5 48 35 11
3 40 47 10
13 38 51 7
1 42 49 8
2 36 51 11
2 39 48 11
136
VALUE FOR MONEY
1 6 48 35 10
INTERPRETATIONS:
overall performance of the Refrigerators:
• Below Expectation: It is the Mean of those Consumers who rated
Refrigerator ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Refrigerator ‘Good’.
Refrigerator ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
3.71 41.14 55.15
Following is the result of Consumer Satisfaction about LG Refrigerators:
137
WASHING MACHINES
To know about Consumer Satisfaction about LG Washing Machines following
Questions asked in the Washing Machines Questionnaire:

According to Questions of Washing Machines Questionnaire following facts were
revealed:
Quality of Product
0 4 33 48 15
Performance

0 1 39 50 11
Salesman
138
0 2 41 43 14
Process

0 3 30 54 13
Service & Repairs
0 2 41 41 16
Following is the Graphical Presentation of Data obtained by Washing Machines
Questionnaire:
139
WASHING MACHINES
2 41 41 16
3 30 54 13
2 41 43 14
1 39 50 11
1 34 49 16
4 33 48 15
4 34 47 15
VALUE FOR MONEY
1 4 40 41 14
INTERPRETATIONS:
overall performance of the Washing Machines:
140
• Below Expectation: It is the Mean of those Consumers who rated Washing
Machine ‘Poor’ and ‘Fair’. Those consumers fall into the category of
Washing Machine ‘Good’.
Washing Machine ‘Very Good’ and ‘Excellent’. Those consumers fall into the
ONS
INTERPRETATIONS
OVERALL PERFORMANCE
2.42 36.00 61.58
Following is the result of Consumer Satisfaction about LG Washing Machines:
ONLINE SHOPPING
141
To know about Consumer Satisfaction about Online Shopping following Questions
asked in the Online Shopping Questionnaire:
• Cannot Touch and Feel Goods

• Do not Feel Secure Enough
• Quality of Goods Doubtful
• Price Higher than Market Rates
• Satisfied with Offline Buy
• Goods Damaged OR Spoilt
• Goods not Properly Packed
According to Questions of Online Shopping Questionnaire following facts were
revealed:
REASONS FOR DISSATISFACTION WITH ONLINE SHOPPING
Cannot Touch and Feel Goods 44.9
Do not Feel secure Enough 24.4
Quality of Goods Doubtful 23.1
Price Higher than Market Rates 20.5
Satisfied with Offline Buy 6.4
Goods Damaged OR Spoilt 5.1
Goods not Properly Packed 5.1

142
Following is the Graphical Presentation of Data obtained by Online Shopping
Questionnaire:
REASONS FOR DISSATISFACTION WITH ONLINE SHOPPING
Goods not Properly Packed 5.1
Goods Damaged OR Spoilt 5.1
Satisfied with Offline Buy 6.4
Price Higher than Market Rates 20.5
Quality of Goods Doubtful 23.1
Do not Feel secure Enough 24.4
Cannot Touch and Feel Goods 44.9
INTERPRETATION:
According to obtained Data, following facts were revealed:
Main reason for dissatisfaction about online shopping is ‘Consumer cannot Touch
and Feel Goods’.
143
Recommendations
1. LG Electronics should give more attention on its Quality of After Sales Services
because it helps the company to increase customer’s satisfaction and retain the
customers.
2. LG Electronics should give more advertisement in Magazines & Newspapers to
remind the people about their new ranges of products.
3. LG Electronics should maintain the communication through feedback. They
should take time-to-time feedback from dealer about customer satisfaction to know
about the customer perception about durable products.
4. LG Electronics Consumer Durable Products should be economical in price.
5. LG Electronics should find out the factors are being looked for which the
customers are buying the brand. This will help in making appropriate message in
advertisement so that that advertisement will much focused and targeted.
6. LG Electronics should prefer the rural areas also for selling its consumer
durables products.
144
7. LG Electronics should make the provision for exchange offer time-to-time, it
may generate sale.
8. LG Electronics should increase knowledge and ability of Dealers to explain
finance options if requested.
9. LG Electronics should provide all details related to any promotions, company
schemes or discount applicable at the time of purchase.
10. LG Electronics should provide more information about features and
specifications of consumer durables such as size, maintenance, usage and warranty
etc.
11. LG Electronics should make sure that Salesman show better ability to listen,
understand and answer queries.
12. LG Electronics should ensure that the company is innovative and introduces
new products to meet new customer’s needs.
13. LG Electronics provide quality and latest products which help company to face
the challenges made by competitors.
14. Direct appeal to end-users should be made, the primary sale become very
easy.
15. Word-of-mouth can be generated by keeping the existing customers.
145
Limitations
1. As per the project involved the marketing research using questionnaires, views
expressed by the respondents are confined to elements of questionnaire. But I
tried to get more information through general question so that I could reach at
the clear picture of the situation.
2. Between the customer and interviewer, due to differing perceptions,
communications errors in the form of miscomprehension, selective perception
creeps in. In this case, errors were unavoidable and thus might have added to
slight inaccuracy in my results.
3. When the dealers were interviewed regarding customer’s feedback, it is quite
possible that the personal biases of dealers might have crept in.
4. All consumers are not alike. Thus the results may not hold true for every
individual.
5. In some instances respondents may not have revealed the truth.
146
SWOT Analysis
With the help of this analysis we are able to know the strength, weakness,
opportunity and threats of LG Electronics Consumer Durables Products for research
work and study.
STRENGTH
1. LG Electronics is wholly own subsidiary.
2. LG Electronics is driving comfortably on its global brand image and
technology.
3. LG Electronics has well-established Research & Development Centre.
4. LG Electronics is flexible in their strategy and adjusts accordingly to the
demand.
5. LG Electronics market share across the globe is high hence funding is not a
problem.
147
6. LG Electronics appointed the Indian as Product Heads because they have
better understanding Indian values.
WEAKNESS
1. LG Electronics has launched number of new ranges in consumer durables
product at a time and thus has unequal success rate of its products.
2. LG Electronics not able to utilize efficiently the image they have created at
pace rate.
3. LG Electronics could not improve their sales services up to the expectations of
customers.
4. LG Electronics left the lower segment unexplored.
OPPORTUNITY
1. The buying capacity of Indian consumer is continuously increasing.
2. India is a fast developing market, and remained unexplored fully.
3. A competitive market helped LG Electronics to create a niche for itself.
148
4. India can be made a base for export to other countries due to its favorable
policies and regulations.
THREATS
1. A large number of companies is already presenting the market, so a though
competitions prevails.
2. The new innovative consumer durables might not fulfill the expectations and
may be rejected.
3. Political destabilizations may also occur.
4. Always needs to be alert to keep an eye on changing environment.
149
150

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Preface

marketplace, shopping or engaging in other activities. A large amount of additional

seeing or hearing advertisements about them. In addition, the goods we purchase

more immediate and tangible reasons.

Consumers are often studied because certain decisions are significantly

analysis. The Micro perspective seeks application of this knowledge to problems

faced by the individual firm or organization. The societal perspective applies

knowledge of consumers to aggregate-level problems faced by large groups or by as

The micro perspective involves understanding consumers for the purpose of

helping a firm or organization accomplish its objectives. Advertising managers,

understanding consumers in order to be more effective at their tasks. In addition,

managers of various nonprofit organizations have benefited from the same

On the macro, or aggregate, level we know that consumers collectively

Consequently, the collective behavior of consumers has a significant influence on the

significantly contributed to our pollution problems, energy needs, and international

To understanding consumer satisfaction about LG Consumer Durable Products

like Air Conditioners, Colour Televisions, Microwave Ovens, Refrigerators, Washing

of LG Products and improve the well-being of people in society.

Consumer behavior may be defined as:

evaluating, acquiring, using, or disposing of goods and services.

CUSTOMERS AND CONSUMERS

THE ULTIMATE CONSUMER

purchase for the purpose of individual or household consumption. Studying ultimate

involved in purchasing for business firms and institutions.

The most commonly thought of consumer situation is that of an individual making a

people can be jointly involved in a purchase decision

BEHAVIOUR RELATED TO THE PURCHASE

• Decisions on the product’s installation and use

• Decision on product or services related to the item purchased

Decisions on Product Set-Up and Use

are relevant here:

• Providing information and assistance

• Understanding the user’s consumption system

• Decision about Warranties

If the consumer purchases a major durable good such as large-screen television,

knowledge or installation assistance. As a result, they must rely almost exclusively

microwave oven is likely to blame the manufacture rather than herself.

UNDERSTANDING THE USER’S CONSUMPTION SYSTEM

products more carefully attuned to consumer’s lifestyle.

It is also important for the marketer to understand the user’s consumption

products in terms of consumptions behavior, new marketing opportunities may arise.

DECISIONS ABOUT WARRANTIES

several consumer benefits including the following:

• Providing assurance of product quality and value

• Increasing self-confidence about correctness of product choice

• Reducing feelings of risk of ownership because of return or refund privileges

• Reducing dissonance because if warranty assurance of Quality

Today, marketers are using warranties more as a competitive offensive

weapons than as a defensive tool.

A properly administered warranty program should include the following

• Use simple, clear and easy-to-understand warranty wording

• Encouraging customers to use the warranty

• Handle claims expeditiously and flexibly

• Collect, analyze and use warranty information

• Promptly reimburse dealers or agents for warranty work

• Monitor and control costs

DECISION ON PRODUCT OR SERVICES

potential profit that should be actively cultivated.

Because Buyers may become interested in related items, they need to be

in nature and can be effectively marketed.

POST PURCHASE EVALUATION

consumer also engages in an evaluation of the purchase decision. Because the

serves to broaden the consumer’s set of experiences stored in memory. Second, it