TABLE OF CONTENTS

CHAPTER 1 SUMMARY
1
I. PROJECT PROPONENTS
II. NAME OF FIRM
III. LOCATION
2
IV. PROJECT MISSION, VISION AND
OBJECTIVES
3
V. BRIEF DISCRIPTION OF
PRODUCT
1. NATURE OF INDUSTRY
2. PROJECT RATIONAL
VI. HIGHLIGHTS OF THE STUDY
1. MARKET FEASIBILITY
2. TECHNICAL FEASIBILITY
4
3. ORGANIZATION AND
MANAGEMENT FEASIBLITY
4. FINANCIAL FEASIBILITY
5. ECONOMIC AND SOCIAL
DESIRABILITY
CHAPTER II. SUMMARY
5

I. PRODUCT
1. PRODUCT OFFFERING
2. SIZES
3. PACKAGING
4. LABELLING
5. LOGO 6

6. BRANDING
II. SWOT ANALYSIS 7

III. TARGET MARKET

8
1. AREA COVERAGE
2. CONSUMER
3. DEMOGRAPHICS
4. PSYCHOGRAPHIC 9
IV. MARKET PROGRAM 10
1. PRODUCT DISTRIBUTION
2. PROMOTIONAL STRATEGIES

V. SALES PROJECTION

CHAPTER III.
TECHNICAL OR PRODUCTION STUDY
I. PRODUCT
II. PRODUCT PROCESS 11
A. STEP BY STEP PROCEDURE
B. DURATION PER STEP PER BATCH 12
III. PLANT LOCATION SIZE AND LAYOUT
IV. PRODUCTION SCHEDULE
1. DAILY PRODUCTION SCHEDULE
2. ANNUAL PROJECTED PRODUCTION
V. BUILDING AND FACILITIES 13
1. BUSINESS REQUIREMENTS
2.PRODUCTION,TOOLS,UTENSILS,
EQUIPMENT
3. FURNITURE AND FIXTURES
4. UTILITIES
VI. INGREDIENTSANDPACKAGING MATERIALS
14
VII. LABOR REQUIREMENTS
A. SALARIES AND BENEFITS
VIII. WASTE DISPOSAL
IX. PRODUCTION COST
15
A. TOTAL PRODUCTION PER YEAR
CHAPTER IV. ORGANIZATIONAL STUDY 16
I. FORM OF BUSINESS ORGANIZATION
2. ORGANIZATIONAL STRUCTURE 17
3.MAN POWER REQUIREMENTS JOB 18
DESCRIPTION AND QUALIFICATION
4. SALARY WAGES AND FRINGE BENEFITS 19
5. PROJECT TIMETABLE 20
CHAPTER V. FINANCIAL STUDY
I. TOTAL PROJECT COST 21
II. SCHEME OF FINANCING 22
Projected Financial Statement 23
Cash Flow Statement Year 1 24
Balance Sheet 25
Income Statement 26
Cash Flow 27
Basic Financial Assumption 28