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MURALS

Cover: Adapted from murals under the freeway spanning Chicano Park in San Diego, California.
The pillar on the front cover is by C. W. Felix; the back cover pillar is by Pablo de la Rosa, Filipe
Barbossa, Coyote, Mario Torero, and C.A . C.A .

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�101 (""
_lJ1I>o
AMERICA
March·Aprll1978 Volume12, Number 2

INTRODUCTION 2

PEOPLE'S ART & SOCIAL CHANGE: 7


The Community Mural Movement
James D. & Eva S. Cockcroft

RECENT RAZA MURALS IN THE U.S. 15


Tim Drescher & Rupert Garcia

THE WONDERFUL WHITE PAPER 33


Ruth Domino

"THE CLERKING SISTERHOOD" 41


Rationalization and the Work Culture of
Saleswomen
Susan Porter Benson

FROM THE MOVEMENT 56


Frank Ackerman on Reformism & Sectarianism
Judy Syfers on organizing paraprofessionals

LETIER FROM THE EHRENREICHS 72

LETIERS 76

GOOD READING 78
INTRODUCTION

Images have power. They give shape to our understanding of who we are and what is
possible. Art makes tangible our visions of the future and our interpretations of history. It
can give concrete sensual form to our experience of everyday life. In building a socialist
movement, we need to take responsibility for creating images of ourselves and of our
potential. A task for the left today, too often forgotten, is to make it possible to dream of a
socialist future and to help people believe they can effect change. Art is a way of seeing and
touching that possibility.
Artists on the left have struggled with ways of integrating their esthetic concerns with
political practice. They are often caught between their politics and their art. When defined
as private vision and experienced as an isolated lonely activity, making art feels at odds
with collective social purpose. In the bourgeois view, art is seen as being both intense
personal experience and as historically transcendent. To "reduce" art to political statement
is equated with "selling out" to commercial interests. Our society celebrates high art for its
intrinsic - and timeless - value; to give it usefulness, to connect it to the fabric of
political struggle, is to degrade it. People on the left, however, have too often written off
artistic expression as elitist and have asked that art serve immediate strategic aims.
In each case, the choices for an artist with radical politics seem a compromise. Some
have felt that a concern for esthetic standards is elitist and choose to "lower" standards to
make the surface political content of a pamphlet, banner or poster accessible to the
working class. This reflects a simplistic notion of both art and politics and is condescending

2
to the working class. Other artists have acknowledged beginnings in Chicago in 1 967
retreated to their studios and express their when a group of twenty-odd black artists took a
politics in terms of abstract and self-conscious wall and painted on it. The building was in an
theorizing. A critical perspective has become area slated for urban renewal and The Wall of
fashionable in the art world. Abstract Expres­ Respect no longer stands. But the statement
sionism, Pop Art, Minimal Art and Conceptual was powerful and echoed in other cities -
Art all had at their inception elements of social black people have a right to define their own
critique: attacks on consumer society, mass experience publicly. Like graffiti, it was made
culture, media imagery, on the sanctity of the by members of the community and directed at
art commodity and criticism of the elitism of the community. This distinguishes the contem­
the museum. But this work remains esoteric porary grassroots movement from earlier mural
and within the art world, the artist isolated traditions . The murals of the Mexican
from political struggle and community. Revolution, those coming out of the Soviet
The civil rights struggles, anti-imperialist Union, China, and Cuba, and even some of the
movement and, later, the women's movement WPA murals of the 1930's had socialist (or at
have changed socialists' conceptions of what least populist) political imagery. But as state
political activity can be. The 1 960's and 1 970's supported efforts, they were made in celebra­
have given rise to a new generation' of artists tion of the potential of the people within the
whose identification with these movements established state.
informs their art . Many of these artists are This issue of Radical America features two
women, blacks and Latins who understand articles about the community mural movement.
their oppression in cultural as well as in class In each, the authors argue for the role of
terms. The claiming of space for self-expression murals as catalysts for community action and
or for collective imagery is understood as a consciousness raising . The murals may articu­
political act. This cultural-political work is late local issues facing the community: urban
taking many forms . One of them is the commu­ renewal, police brutality, drug abuse, busing,
nity mural movement; the claiming of commu­ gang wars. They also speak to issues of racism,
nity space for community expression. Commu­ sexism and cultural oppression.
nity murals are one of the political art forms Much of their power comes from the positive
that allow artists to struggle with some of the imagery they plant in the community. As Tim
contradictions in practice. Because they are Drescher and Rupert Garcia show in their his­
done in public, the isolation of the artist is tory of Raza murals, contemporary muralists
broken down. Individualism is countered by a have reached into many traditions for sources
process of collaboration, more or less success­ of imagery. In style and content, the murals are
ful , between artists and neighborhood people in eclectic and inventive. Raza murals draw on the
the choice of place, the selection of images, and Mexican tradition in particular, but combine
in some cases in the actual execution of the this with many other sources . These murals
mural and even the financing. Many of these introduce into the community concrete images
murals combine the highest of esthetic of a powerful people and an interpretation of
standards, sophisticated imagery and artistic their history. The term La Raza includes Latino
integrity with deep political understanding. and Chicano peoples; peoples with individual
The contemporary movement had its histories who share a history of oppression. The

3
creation of images expressing a history of Eva and James Cockcroft, in "People's Art
strength allows for the projection of a future in and Social Change" , look at the relations
which this strength can be realized. The mural between three groups of people in the commu­
imagery has a liberating effect as it instills pride nity who interact around the making of the
in place, in origin and in lives that have been murals: the neighborhood people, the local
denied expression in the dominant American artists, and the organizers on the left. Eva
culture. The images themselves are energizing. Cockcroft, herself a community muralist,
The place becomes politically important, too. draws on her own experience and that of
In this, community murals must be differen­ others. The article shows that the collaboration
tiated from most highbrow murals sponsored between artists and neighborhood people is not
by art institutions or commissioned by banks a matter of "side-walk superintendence" -
and glamor merchants. The latter are attempts people dictating fully formulated images for
to soften the oppressive nature of the institu­ artists to transmit into paint on bricks - but
tions or the barrenness of the urban landscape. rather a complex synthesis of the political and
Community murals, on the other hand, affirm aesthetic sense of each. The article describes
their place, shouting down the signs and clutter some of the different types of collaboration
that surround them by the force of their color,
energy and scale. A mural in East Los Angeles
on police brutality depicts the Chicano
community being sliced in half by highways
that divide the city. The imagery in the mural
then reaffirms the presence of the community
over and against the threats of destruction. The
celebration of community and of place in the
murals is also a weapon against those forces
trying to wrest turf from neighborhood people.
Struggles around urban renewal, housing,
schools, health clinics, playgrounds, day care
centers, etc. are visually expressed . And in
themselves, the murals graphically represent the
taking of public space in the community for the
community.
In the process of their creation, the murals
are perhaps most politically significant .
Involvement in community struggles is often
frustrating and seemingly endless, with a lot of
effort and few victories. The painting of a
mural can be a political act with a visible and
immediate result for the neighborhood people
who work on it, and in its creation the possibi­ "Wall 0/ Respect/or Women" Cityarts Work­
lity is posed of making revolutionary politics a shop, Tomie Arau, Director. New York. Photo
concrete act. by Came Homann.

4
that have occurred around the country. They
see in the role the artist plays the role of an
organizer: someone who helps people articulate W are commenting at such length on these
their political understandings and in turn articles about art because we are conscious of
affects them. The artist shares, and thereby our, and the whole Left's, backwardness in
helps demystify, the tools for expressing these developing support for the artistic dimensions
understandings. of political consciousness and political work.
The Cockcrofts also see fruitful interaction We plan to give up our practice of the past year
between artist and left organizers in the com­ of commenting on every article we print, and
munity (although it clearly doesn't always from now on we will refer to specific articles in
happen). Through commitment to political our introduction only when we think we have
practice, the artist's political consciousness something to add to what our authors have
changes. An initial understanding of issues written.
about local community self-determination may In that spirit, a brief word on Judy Syfers'
be deepened to incorporate the underlying discussion of organizing paraprofessionals in
class, race and sexual politics. For the artist, on the public schools. Syfers' conclusions about
the other hand, the organizer can learn of the her experience - that working with unions is
need for self-expression through art and not always the best tactic - reflects frustra­
through political struggle itself. tions felt by many radical organizers. We do
Ruth Domino's short story, The Wonderful not intend, nor do we think she did, this article
White Paper is being reprinted here. In this as an argument against socialist work in unions
allegory set in pre-republican Spain, art is seen and unionizing. We found her article useful
as the vehicle for expressing awakening political rather because it forces its readers to face the
consciousness. Children's drawings here, like personal frustrations often involved in such
the murals in our cities today, become the work. The most difficult issues for many
means through which people imagine their organizers are not the fact that unions exist in
liberation and their own mastery over part to control labor, or that they are bureau­
conditions. When the soldiers confiscate the cratic, or that they often represent only the
drawings and prohibit any further activity, the most advantaged workers. Most painful to
villagers tenaciously hold on to the scraps of socialists is often the direct betrayal by union
white paper, the symbols of their imaginative staff who make promises they cannot or will
power and political potential. Within the cities not keep, and who undermine working-class
of the United States today, neighborhood activism, even when it is not explicitly radical at
people vigorously defend their murals against all but merely good trade-unionism. Leftists
destruction and defacement. Murals outside a need to think creatively about how to handle
political movement become utopian escape; these frustrations. We would like to receive
within it they serve as expressions of the other "From the Movement" articles
strength of the people. examining similar experiences .

5
PEOPLE'S ART
AND SOCIAL CHANGE
The Community Mural Movement
James D. & Eva S. Coc kcroft

COMMUNITY AND CONSCIOUSNESS


A community is a group of people who have a particular sense of relatedness - who
share common interests, common values, and a sense of shared risks or commitments
based on these ties. In our society, dominated by conflict and alienation, there is little com­
munity. Neighborhoods are not the same thing; many are mere agglomerations of transient
strangers. Community is a process of people coming together around common problems,
discovering their common values, and developing a sense of solidarity. Community mural
projects, although they cannot start a community process, can build or advance one; they
often serve as catalyst for community action.
Community murals have a distinctive relationship to social change: they are concrete
public expressions of a community's values, problems, or goals; they are created with
intense community involvement and they may be seen as a form of political praxis.
Whether painted in abstract or figurative styles, community murals reflect and articulate
values and concerns felt by the community. In both subject matter and style, many relate
directly to a specific locality, a particular building, a dominant cultural ambience, and
occasionally, even, specific local events. For example, in a mural painted by the LiP Valley
gang with artist Bill Butler in East Los Angeles, (1972), there is a universal dimension of
violence, tragedy, history and peace. For knowledgeable community residents there is an
additional level of meaning that comes from the recognition of a turtle and the balance­
scales with the cross in between as visual representations of the names of two individuals

Opposite: Detail of the mural at the International Hotel. Jim Dong, San Francisco, 1974. Photo by Tim Drescher.
killed in a gang war. This mural served as a People's first offhand thoughts on what to
symbolic peace settlement between two warring include in a mural often are facile and cliche
gangs. This and many other mural histories images - peace symbols, a smiling face,
recounted in our book I illustrate vividly that flowers, a clenched fist. The artist has a respon­
community art can become a form of symbolic sibility to direct the group to more serious
social action and implies further social action. thought, which usually occurs through a series
Those familiar with the stories of individual of meetings in which deeper ideas are brought
murals know that these walls have emerged out and developed .
from the social struggles of the 1 960s, and Even the seemingly innocuous theme of
have, whatever their variety and changes in racial unity takes on a special significance in a
direction, continued to be rooted in a larger changing neighborhood. Such a mural can
arena of social and political praxis. The issues serve as a lightning rod to draw to the surface
may be national or ethnic identity, housing, the fears and tensions of local residents. In
labor, racism, sexism, education, health, some cases, the discussion and controversy
sports, or economic cutbacks, but the common around the mural help to bring acceptance of
spirit has been and remains one of art as an integration into a community and to focus
expression of struggle, one of building people's people's energies on more positive goals. This
solidarity, creating community, raising political may mean actually dividing the community on
consciousness, combatting racism in all its the question of the wall, but placing racism in a
forms. While some publicity was finally given minority position. The muralist, his team, and
the community demands around San Fran­ his community supporters and sponsors use the
cisco's International Hotel in 1 977, the fact is tensions - already there - to mobilize a
that the struggle had been going on for many majority to a more progressive position.
years and included as one of its first organizing For example, John Weber's "Wall of
weapons a huge and impressive mural a block Choices" ( 1 970), painted in a largely' white
long on one side of the Hotel. Similarly, neighborhood of North Chicago fearful of inte­
whether one talks of the Chinatown mural in gration, challenged racist assumptions. The
Philadelphia created to prevent a freeway from mural portrayed two clear alternatives: black­
going through, or the "Wall of Respect " in brown-white unity or race war. The design was
Chicago, or Dewey Crumpler' s Washington controversial, and during the painting of the
High School murals in San Francisco ( 1 965-7 1 ) , wall it evoked widespread debate which at one
which were actually demanded b y the students, point erupted into ano�yous phone calls and
one will find throughout the history of this thrown bottles. On the other hand, as work
young movement a constant emphasis on progressed, more people volunteered to help
concrete struggle against specific acts of and praised the wall. At the dedication, shares
oppression. were sold in the mural at one dollar a brick, and
While many muralists cannot help but to several hundred dollars were raised to rebuild
defer more than they might like to community the playground in front of the wall and buy
requests on imagery, content, message, etc . , paints for the next mural .
most o f today's muralists are committed to This particular dynamic of debate, struggle,
raising political consciousness and not catering and eventual acceptance of controversial
to "the lowest common denominator . " subject matter is an experience common to

8
many mural projects. The essential elements are being addressed or communicated. John Weber
dialogue between the muralists and the com­ recalls how his 1 970 "Fuertes Somos Ya"
munity at every phase and a willingness to com­ mural became a vehicle for a process of self­
promise on some images but not on the major definition by the people even when the mural
theme. The stories behind numbers of murals was painted by one person and that person was
reveal that the muralist can place his art and an outsider. Weber painted the mural for a
commitment at the cutting edge of class/race storefront community-run clinic, organized by
struggle, raise people's consciousness , and the Latin American Defense Organization
leave behind a landmark of art/social statement (LADO). People quickly identified certain
for people to ponder in the years ahead. images: "Mel's son in Vietnam, Francis dressed
as Santa Barbara, Pedro and Vicki at the
THE ROLE OF THE COMMUNITY ARTIST Wicker Park Welfare office, etc. LADO used
The artist may serve as a prophet/leader, as a the murals in explaining their ideas to other
medium, or as a facilitator of a community residents who came to the clinic. "2
process . Chicago's Bill Walker, a "founding Finally, the artist may play the role of
father" of the movement, typifies the artist-as­ facilitator. Cityarts Workshop of New York
prophet . Conscious of his roots in his people, epitomizes the possibilities here. Started by
Walker in his art as in his interaction with Susan Shapiro-Kiok as a workshop/staff
passersby on the street speaks in his own voice, program aimed at facilitating the making of
confident of his identification with the senti­ public art works by non-professionals, Cityarts
ments of the mass of black working people. His has developed over the years to incorporate
"Peace and Salvation, Wall of Understanding" among its facilitators and directors people who,
(1 970), like the earlier ( 1 967) "Wall of prior to their work experience on Cityarts
Respect" which he helped paint, came to projects, had never received any art training.,
command widespread community esteem and They in turn now facilitate others to learn
defense. While theearlierwall helped rally people· mural art.
to the campaign aganst urban demolition (so­ Naturally, the artist is called upon to play all
called "urban renewal" ) , "Peace and of these roles to one extent or another, but the
Salvation" expresses many community-specific distinctive aspect to be noted is that this art is
causes as well as universal ones. Like some practiced in direct relationship with some set of
other muralists, Walker does not hesitate to community values or goals. The proof of this
change parts of a wall as events change. His unique community dimension in art expression
messages have frequently been on the frontier is often the fierce pride in a mural manifested
of social-change movements, anticipating by local residents. When a nearby gang armed
"Black Power" and later becoming some of the with cans of green spray paint came to threaten
first images to emphasize working-class themes Arnold Belkin's 1 972 mural, "Against Domes­
and multi-national working-class unity. tic Colonialism, " located in New York City'S
If a prophet's or leader' s role for an artist is Hen's Kitchen area, "local stalwarts gathered
characterized by his roots among his own in front of it and warned the invaders that they
people, a medium's role is one in which the were risking their lives if they put one spot on
artist may be from a different class or ethnic the mural . " 3 Many people in diverse urban
background than the people whose struggle is neighborhoods from California to Massa-

9
chusetts have boasted to us, "We have the best teams is much different . Few of the participants
mural in town, " and it is a commonplace for consider themselves artists. They are local
young ghetto residents to proudly claim residents selected solely on the basis of interest
authorship of the walls. and willingness to work. All ages are eligible,
and some murals have been done entirely by
COMMUNITY INVOLVEMENT children (for examples and advice, consult our
Whatever role the artist plays, and whether a article with John Weber, "Children's Murals, "
wall is executed by an individual or a team, the The Urban Review, IX: 1 (Spring, 1 976), 20-30).
community is intimately involved at almost Teen-age participants sometimes receive pay
every stage, from the gaining of wall permis­ from Neighborhood Youth Corps or other fed­
sions, to the celebration of the mural at its eral Manpower work-training programs . Team
completion. Funding for the work is, on a members, directed by the artist, engage in all
national average, over fifty percent grassroots aspects of the mural, from conception and
donations. All the work - moving scaffolding design, through ideas, images, and colors, to
and supplies, scraping, painting, etc. - as well completion and wall dedication (which often
as later developments in the community around partakes of the team' s celebration of itself as
the wall or the issues it addresses - actively well as of the community). The 1 974 "Wall of
involves local people. Respect for Women, " directed by Asian artist
Mural teams are not new, as the 1 930s Tomie Arai of Cityarts Workshop, exemplifies
showed. But today the composition of the the dynamics of a team mural accompanied by

"Lil Valley Mural" Gang Members with Bill Butler, East Los Angeles, 1972. Photo by Eva Cock­
croft.

10
daily interaction with the local community. this movement has shown. While some collec­
Discussion of the theme for the mural tives have come together only for the crea­
brought out many important issues within and tion of a specific mural project, others have
outside of .the feminist movement . Portraying remained together for several years. These col­
women as doctors or lawyers had little meaning lectives have ranged from those in university or
for the female working-class participants from student ambiences to those growing out of
the Lower East Side. Such careers for them ethnic ghettoes. People's Painters of New
were not realistic at present. Unlike some Jersey, in which we participated, sought to eli­
feminists, who sometimes tend to see men as minate every possible aspect of bourgeois indi­
the enemy, these women emphasized the need vidualism in its work. Artes Guadalupanos de
for unity; of class and of races . They selected Aztlan of Santa Fe, New Mexico, grew out of a
images of women in characteristic roles, of Chicano environment and problems relating to
diverse races, in historical and contemporary drugs, unemployment , etc. Its members are not
settings; striving to resist oppression, unite, and professionally trained artists, but its murals
triumph, yet living the concrete daily reality include some of the most visually forceful in the
familiar to almost everyone on the Lower East nation. Its emphasis on community interaction
Side. Then, at the mural site, when they began has included its participation in city politics, an
to erect scaffolding, they were told by men alternative school project, an alternative
hanging out at the corner, "That's a man's people's health clinic, etc.
job." Later, after seeing how hard the women The high degree of community participation
worked, some of these same men began helping characteristic of the mural movement has led
out in any way the women would permit them some neighborhood youth to turn toward the
(moving and storing the scaffolding, etc .). The study of art, to forego the escapist route of
multi-racial team did not realize how intently drugs, etc. But the new grassroots interest in art
_

people on the block were watching every detail extends far beyond actual participants in mural
of the mural's progress. A girl painting a projects. As early as 1 97 1, it was possible to
Jewish star around a figure's neck had hold "seminars" on mural painting in
difficulties executing it and so painted it out. Chicago's Cabrini-Green housing projects.
Next day, a number of people stopped and Anyone who has done any type of community­
asked, "What happened to the star?" The organizing work will easily appreciate the level
location of the wall had been an historical of interest represented by over two hundred
rallying place for women strikers in the early people, adults and children, crowding in to see
days of the American labor-union movement. slides and discuss mural painting.
In 1 975, the Lower East Side Women's It is on the question of the artist's
Coalition of Gouverneur Hospital used the responsibility to this community audience,
mural as the location for a rally to kick off the whether through the wall's imagery or the
International Women's Day march, and since participation of local residents, that the
then May Day marches and other rallies have defenders of museum art raise a hue and cry
started there.4 about "compromising" artistic standards. For
While there is a tradition of mural teams, most community muralists, however, who have
there is little precedent for the widespread become committed to serving the people
practice of collective work among artists which "through the process of going into their very

11
midst"5 and learning from them, while also In bourgeois societies, the commercialization of
raising the level of popular taste, the question art has elevated the occasional "genius" artist
of style and content has reached a new and to social prominence, while relegating most
higher plane altogether. There is no single artists to an economically marginal existence.
American "style," nor is there a singular class Art wor.ks, as well as most of the popular
style, although there obviously is a class struggles and symbols underlying their histori­
content. It was the Zhdanovist confusion cal evolution, have been appropriated and
between style and content that led to the monopolized into a world of wealthy investors,
senseless imposition of an outworn academism museums, galleries, and libraries . The artistic
as a standard for socially committed art .· sensibilities of the majority of people have
Legibility in art works need not be equated with either been denied or else stunted or diverted
vapid popularization. into consumerism (abstract color-design ads for
To some extent the possibility of developing soft drinks are easily grasped by the public).
a genuine people's art is verified by the types of The community mural movement is a good
criticism emerging directly from the commu­ example of a process of people's re-appro­
nities in which today's murals are created. priating culture as their own, reclaiming their
Criticism occurs daily in a variety of ways, visual imagery, historical heritage, and human
becoming more astute as the wall nears com­ particularity in a medium of artistic strength
pletion. Neighborhood people's close observa­ and dignity.
tion of a mural in process, of the changes an
artist makes and the reasons for them, develops COM MUNITY ARTISTS AND THE LEFT
their sensibility to craftsmanship, symbolism, One would be less than honest, or realistic, to
and imagery. The creative act is demystified, claim that all community muralists succeed in
and people come to respect the hard work and controversial areas, or even desire to work on
skill involved in mural painting. Involvement in sensitive subjects. Nor have all muralists suc­
the creative process opens up their responsive­ cessfully managed their participation in com­
ness to art and sharpens aesthetic sensibility. 6 munity affairs. It would be equally naive to
Thus, how art is made, the human inter­ think that the public artist in today's world can
action of the mural process, has as much to do remain free from controversy. In many cases
with the relevance of these murals to social the artist is not just a leader, or medium, or
change as the content or "message" of the facilitator; but also an organizer, if not an
imagery. And the how includes everything, agitator. As such, one finds it necessary to
even the subtleties of mural aesthetics. People improve one's own political education and to
want art in their daily lives, and people appre­ relate responsibly to various community organ­
ciate art. Their energies become actively en­ izations and to people of different back­
gaged in the mural process. All art derives, in grounds. Inevitably, this has raised points of
the last analysis, from the energies and symbols friction and/or confusion with political organ­
of people engaged in work, play, and creation. izations of the Left.
Community muralists often find themselves
·Zhdanov is the Soviet art theoretician most closely working together with left-wing organizations
identified with the rigid interpretation of socialist realism as
on community issues, even though most
heroic workers painted in the style of 1 8th-century French
muralists do not belong to political parties, nor
Academic art (David, etc.).

12
do they have their minds made up on one FOOTNOTES
"correct line" or another. Many muralists have
1 . In our book Toward a People's Art (New York: E.P.
helped left-wing causes with banners, posters,
Dutton & Co., Inc. , 1 977), we have elaborated on the
signs, etc . , as well as with their murals. But far mural movement 's aesthetics, history, internal
too often the "politicos" have failed to under­ problems, class and racial dynamics, and more general
historical-sociological "place. " In terms of art and
stand that political art is more than simply
society in America, the newest elements of this move­
propaganda. They have been oblivious to the ment when compared to earlier ones are: the locations
aesthetic demands of art and the importance of of the murals, outdoors and in working-class neighbor­
hoods rather than inside government buildings; the
creating a genuine people's art with artistic as
initiative of artists, with groups o f artists administering
well as political validity. While some several of the programs; the leading role of artists
"politicos" see only the propaganda dimension belonging to oppressed groups traditionally excluded
from the established art world (non-whites, women);
of art, others dismiss it as "entertainment . " If
community support and involvement; and collective
art entertains, and there is no reason why it character, with murals often executed by groups of
should not, it also enlightens - often more artists or nonprofessional locals led by an artist.

directly than speeches. To treat people' s artists 2. Paraphrased from Eva Cockcroft. John Weber. & Jim
Cockcroft. Toward a People's Art (op. cit.). p. 86.
- whether singers, muralists, sculptors, poets,
actors, or whatever - as merely entertainers, 3. From a letter to the editor by E.S. Heller in The New
York Times, September 10, 1972.
rather than a political educators through art , is
4. For further information on the role of women and
very shortsighted. Rather than treating a
women's themes in the mural movement, see: Eva
people's artist as an unpaid commercial artist Cockcroft, "Women in the Community Mural
for the political movement, the Left might Movement," Heresies, Vol. I, No. 1 (January, 1 977),
14-22.
better respect the need of artists, like that of
5. Mao Tsetung. "Talks at the Yenan Forum on
other workers, to develop their craft in the
Literature and Art" (May, 1 942), Selected Works, Vol.
fullest and most useful way possible. Similarly, III, p. 78.
in spite of the frequency with which people 6 . Adapted from Eva Cockcroft , Jo h n Weber, & Jim
have responded to a mural with urgent appeals Cockcroft, " U n contexto critico para lo s murales
fo r m o r e s u c h a r t w o r k s i n t h e i r comunitarios," El Gallo llustrado (Sunday supplement
of El Dia, Mexico City). April 1 7 , 1 977.
neighborhoods, schools, o r workplaces, the
Left has not been particularly sensitive to
people's needs for art in their daily lives .
The desire people have for culture goes far
E VA COCKCROFT is a muralist. JAMES
beyond the immediate tactical horizon of the
COCKCROFT is a political sociologist. They
organized Left. Our experience has shown us
co-authored with John Weber, Toward a
that most people want a partisan culture, but
People's Art (E. P. Dutton paperback, 1977,
one that is expressive as well as agitational. Art
$7. 95), and the authors' proceeds from this
is a weapon to the degree that it is rooted in
book go to the mural movement.
people ' s struggles and daily lives . The
reappropriation of culture by the people is
about the restoration to the people of a fully
human image and creative possibility.

13
Figure 1: Chicano Park, San Diego, California, 1974. Credits for the middle and left-hand pillars
inside front cover. Right-hand pillar painted by Guillerma Arranda, Filipe Arame, Centro Cultural
de la Raza. Photograph: Tim Drescher.
RECENT RAlA MURALS IN THE U.S.

Tim Drescher & Rupert Garcia

In the past ten years murals have been painted in many Chicano and Latino communities
throughout the United States, from urban barrios to rural areas in the Southwest . 1.

Mario Castillo's walls in Chicago (fig. 2) use pre-conquest design motifs.

Antonio Bernal's mural in Del Rey, California (fig. 3) depicts both the Chicano present
and the historical past .
Figure 2 (top 0/ this page): Mario Castillo, "Wall 0/ Brotherhood, "Chicago, 1969. Photo: Mark Rogovin.
Figure 3 (bottom): Antonio Bernal, detail 0/ mural at United Farm Workers' Teatro Campesino Center, Del
Rey, California, 1968. Photo: Robert Sommer.
Ray Patlan's mural in Chicago (fig. 4) is concerned with the history of La Raza.
Ernesto Palomino's mural in Fresno, California (fig. 5), shows the United Farm Workers
combined with pre-conquest and post-conquest religious symbols.
In other words, in different locations, murals turies adds significance to the murals, glV\ng
of La Raza exhibit different characteristics of visual presence to a complex interaction
style and content, but, taken as whole, they between the muralists, their communities, and
share concern with present day conditions of the varied and lengthy traditions which inform
oppression, with contemporary artistic styles, both .
and with the socio-cultural development of La To be understood at all, Raza murals must be
Raza from pre-Hispanic times to the present. viewed in terms of the several relationships,
The demonstration of concern for a heritage artistic and social, they simultaneously
suppressed by a series of racist, imperialist, and embody. See, for instance, the discussion below
ethnocentric ruling classes over several cen- of the Chicano Park freeway pilar murals in
San Diego (pp. 26 & 27), where the process of
community involvement and support is con­
Fig. 4 (opposite): Ray Patlan, detail from "Salon de 10
sidered crucially important to the meanings of
Raza, .. Coso A;:tlan, Chicago, 1970. Photograph: Harold
Allen. Fig. 5 (below): Ernesto Palomino, mural at Tulare
the mural. In theme, technique, symbol and
and F Streets, Fresno, California, 1971. Photograph: imag$: Raza murals often combine originality
Robert Sommer. and immediacy of imagery with reference to
previous artists and styles, including particu­ pressed groups in this period was a rise o f Raza
larly the Mexican revolutionary muralists of the consciousness manifested in, among other
first half of the twentieth century, but, expressions, the Land Grant Movement of New
bourgeois art-hi storical oplDlOn Mexico, the Civil Rights Movement, UFW, La
notwithstanding, they are not merely deriva­ Raza Unida Party, Chicano War Moratorium,
tions from earlier Mexican murals or pale etc. With this awareness came the need for La
imitations of elitist European art trends. What Raza to understand its historical development
is more, the mural is only one form of expres­ as a people whose varied roots go back to the
sion of several abounding in Raza communities earliest days of humans in the land now called
I throughout AztUm2 at this time, including "America " ; the development of Olmec,
dance, music, film, graphic art, poetry, fiction, Mayan , ioltec, and other civilizations, and of
and theater. In turn, these expressions are the various peoples and cultures which make up
influenced by other contemporary politically La Raza's Spanish heritage (Roman, Visigoth,
progressive artistic expressions as well as by North African-Islamic, etc.).·
historical sources, and at the same time they Like the "cultural revolution" of the
influence those other expressions in other, non­ Mexicans beginning ca. 1 920, La Raza of
Raza, communities. l Aztl{m emphasizes the Native American and
An explicit example may be seen in the St. mestizo heritage of its culture as well as the
Francis Road mural painted by Los Artes Mexican revolutionary heritage. Within this
Guadalupanos de AztUm, shown in fig. 6. One reawakening of La Raza's complex and pro­
objective of the muralists was to show the found history, art forms, including the mural,
connection between the Native American heri­ have been rediscovered, newly appreciated , and
tage and the Chicano peoples of the area. Thus put to use. It is a truism that in all communities
in the mural we see historical figures from both - including neighborhoods, schools, trade
Native American pre-conquest periods, and unions, women' s groups, etc. - the history of
post-conquest Catholic culture represented as the group combines with current ideas and
influences on today's Chicanos, as well as on issues to determine the nature of the artistic
contemporary Mexican workers and their expression. Raza com munities, especially
struggles. The contradictory symbols of resis­ Chicano communities, are particularly rich in a
tance and accomodation, revolution and reli­ tradition of public visual expression through
gion in this case, capture the contradictions murals, and this helps explain the fact that
within the Raza community: acculturation into more murals have been painted in these com­
the bourgeois, Anglo-European society, vs. the munities over the past decade than in any other
realities of cultural and political heritages of comparable locations. Although a thorough
Chicano peoples. Similar juxtapositions of study has not yet been made, we have know­
images are evident in figs. 5 , 7, and 1 1 . ledge of Raza murals being painted in several
states, including Texas, Colorado, and Cali­
IMMEDIACY AND TRADITION fornia, as well as in Brazil, Mexico, and
It was the immediate history of the U .S. Raza Vietnam in the period from 1 930to 1 967.5
communities in the late 1 960's which caused the In 1 968 and 1 969, shortly after the acknow­
murals to be painted. Concurrent with develop­ ledged beginnings of the current U . S . mural
ing political awareness among several op- renaissance in a southside Chicago ghetto,6 the

18
number of murals which began to appear in contradicted by the depiction on the adjacent
other communities made a major leap. A brief wall (not shown) of a stylized reproduction of
comparison of two of these from Raza commu­ "Aztec Procession of Nobles" and "Aztec
nities, Antonio Bernal's Del Rey mural and Women, " taken from G. Valliant's Aztecs of
Mario Castillo's "Wall of Brotherhood" in Mexico, showing aspects of pre-conquest ruling
Chicago, is instructive (see figs. 2 and 3), partly class, sexist culture. Bernal has uncritically
because Bernal's wall and Castillo's first mural identified Aztec society as a monolithic whole
were painted simultaneously, although neither with Chicano culture today. In showing elite
knew of the other's existence at that time. In Aztec society, this panel does not identify the
early 1 968 Bernal painted his mural for the then class distinctions then prevalent . 7
Farm Worker's Teatro Campesino Center in Among the earliest Raza murals in Chicago
Del Rey, a small town in the Central Valley of are two by Mario Castillo in which the designs
California. The mural presents a response to are almost totally made up of traditional pre­
issues of Raza struggle in the Central Valley Hispanic Mexican motifs . The first was done at
apd, by extension, throughout the Southwest, the same time as Bernal's mural. The second of
by depicting on one side of the center Caesar these, (fig. 2) is made contemporary by incor­
Chavez alongside early California rebel porating the peace/anti-war symbol at its
Joaquin Murietta, and Emiliano Zapata, center. To a larger extent, what Bernal has done
Pancho Villa, Reies Tijerina, Malcolm X, and with human figures, Castillo accomplished with
Martin Luther King, Jr. However, these symbolic designs. In addition, the mural form
historical figures of people's struggle are itself draws connections with La Raza's visual

Fig. 6: Los Artes Guadalupanos de Aztlan, "St. Francis Road Mural, " Santa Fe, Ne w Mexico,
1972. Photograph: Gilberto Romero.
cultural tradition. images directly or symbolically particularizing
Both these works illustrate that the commu­ the issue as it affects the Raza community, and
nity murals (or "progressive" or "political" as simultaneously connecting these communities
they are called interchangeably) resulted from a with their history and with the struggles of
combination of subjective and objective factors other peoples. Raza murals frequently utilize
which motivated many artists in the 1960's. The familiar Aztec and other pre-Hispanic design
simultaneity of these particular murals being motifs, including Quetzalcoatl and other gods
painted in separate parts of the country is not a of Olmec, Mayan, and Toltec tradition (see
coincidence, but an expression of the pervasive figs. 1, 2, 5, 6, 9, 10), but La Raza's murals by
nee,P for cultural articulation of pressing social no means deal only with Chicano issues.
issues faced by oppressed and politically aware Because of the close geographical and cultural
people at that period. Denied access to ruling­ proximity to the strong tradition of mural
class dominated mass media, galleries, and painting in Mexico, and because of the large
museums, political artists turned to the walls of number of Chicano people living in the United
their own communities as forums for presenta­ States, there are more of these murals than of
tion of crucial issues. Neither these two murals, any other Raza group, but other peoples of La
nor any other recent murals, were created in a Raza also have turned to barrio walls to express
social vacuum . themselves. An outstanding example is cited by
The complex relationship between political Victor A. Sorell, who describes the way in
murals and the issues faced by their communi­ which Chicago's "Puerto Rican community . . .
ties is not always clearly expressed in a given addresses its own particular culture, choosing
mural, although it is always a part of the to depict in mural form those aspects of their
process which brought the mural into being. An Hispanic-American experience that strike
example is the section of a mural painted by memorable chords . " The particular example
Los Artes Guadalupanos de Azti{m in Santa discussed is a mural of powerful political
Fe in 1 973 showing a United States Army tank awareness, " La Crucifixion de Don Pedro
and flag, and Chicanos crying out that 1 5 ,000 Albizu Campos, " painted in 1 97 1 by various
Chicanos killed in Vietnam is bad enough and members of the Puerto Rican Art Association
must stop ("/5,000 Chicanos muerto in Viet­ led by Mario Galan and Hector Rosario.8
nam. i Ya basta!"). Murals often give leader­ In another mural (fig . 9) painted by the
ship to communities by expressing in concrete Mujeres Muralistas in San Francisco, titled
images issues facing the people. Castillo's " Latinoamerica" the figures are taken from
"Wall of Brotherhood" brought the role of cultures throughout Latin America: Peru,
Chicanos in the Vietnam war to the attention of Venezuela, Guatamala, Mexico, and Bolivia.
a large portion of the Pilsen barrio community They are shown in traditional clothing having
in Chicago, as did the Los Artes mural for its particular significance in their homelands. In
community in New Mexico. this way the mural attempts to break down a
Progressive murals throughout the U .S. narrow nationalism which sometimes exists in
depict the horrors of imperialism, drug abuse, the multinational Mission District where it is
ethnic and racial pride, urban "underdevelop­ located, and passersby often express appre­
ment" and urban "renewal . " In Raza commu­ ciation for the mural's depiction of their several
nities, these issues are often combined with cultures. As it turns out, the Bolivian and

20
....
Fig. 7: Wayne Healy, untitled mural at Ramona Gardens, East Los Angeles, 1974. Photograph:
Robert Sommer.

Peruvian devil figures are similar to depictions ("zoot-suiters"), " low riders, " and other
of Catholic demons which had been forced into uniquely Raza forms of daily cultural li fe.
the older, indigenous Native American Note, for example, fig. 7 , where muralist
cultures. To the right in the mural is a section Wayne Healy has placed together figures from
showing the cultural mixtures in the community widely different historical periods. They are
today in order to bring the whole mural and its gathered on the steps of the Ramona Garden
issues clearly back into the present time and housing project where the mural is painted,
place. but, like Antonio Bernal' s mural citeci above,
In addition to Raza murals' references to this mural' s juxtapositon of contradictory
liberation struggles in Puerto Rico, Mexico, figures is uncritical. For example, there are
Central and South America, they present the static images of an elite Aztec warrior, a
struggle of farm workers in the person of Spanish conquistador, a Zapatista, and mem­
Caesar Chavez, the black-on-red symbol of the bers of the local community. It is clear that all
United Farm Workers, " La Causa," Pachucos these figures make up a part of Chicano history

21
Fig. 8: William F. Herron, Jr., "The Wall That Cracked Open," City Terrace (Miller Alley), Los
Angeles, 1972. Photograph: Eva Cockcroft.
(note that only men are depicted), but it i s not placed on the frame of a farmworker's truck.
clear from the mural what particular roles they This combintion of aspects of the life and roles
played in that history. To cite these figures is of 10 chicana gives the mural a special richness
progressive because by trying to recapture parts as well as a complexity of historical and con­
of a cultural tradition the mural challenges a temporary reference which captures the contra­
system which has deliberately tried to suppress diction of a people struggling to discover and
such iplages. At the same time, the mural lacks recover their particular cultural heritage in the
a critical attitude toward depicting representa­ face of an oppressive, plastic, "throw away"
tives of different classes and thus blurs crucial society. The background is the UFW eagle.
distinctions among groups of La Raza which The role of women in Raza murals embodies
have functioned differently through history. contradictions concerning their role in the
Also in Ramona Gardens, which is in East Los society at large and throughout Raza history,
Angeles, is a mural showing a police car and a and deserves special comment. As in U.S.
background of a typical East Los Angeles night society in general, the images depicted in Raza
scene with a massive Aztec figure in the center murals emphasize men in traditional, heroic
h o l d i n g t h e dead b o d y of a you n g roles, which, as in virtually all cultures, have
neighborhood gang member. The inscription been important in men' s self-identification.
says that to kill a homeboy from the barrio is to However, in recent Raza murals women are
kill La Raza: "i Viva la Razor' This mural thus often shown as leaders and role models for their
gives focus to a continuing problem in the area communities. Lolita Lebr6n , Adelita (a
by relating it to the much larger history of La symbol of the struggle led by Pancho Villa),
Raza, and, less directly, to police harassment . and the Virgin of Guadalupe are three of the
Many murals with images treating drug abuse most famous, but m ore general representations
are similar in intention and effect . Other murals of women in the significant and respected roles
treating daily li fe include figs. 3, 4, 5, 6, 7, and of mother and as a source of strength for the
8. community are frequent (see figs . 5, 6, 9).
The frequent use of Catholic images such as What is more, women are among the leading
crucifixion and the Virgin of Guadalupe is of muralists in the United States today. Among
considerable political significance in Raza Raza muralists, this is also true, as the Mujeres
murals. These images often have a particular Muralistas of San Francisco (mentioned above)
political import - Christ is seen crucified on a indicate. They are a g roup of from two to eight
hypodermic syringe, and the Virgin of Guada­ Raza women of Mexican and Venezuelan back­
lupe is the patron saint of the Americas dating grounds who began painting murals largely
back to the early 1 6th century, and was used as because the local male muralists would not
a symbol of resistance by Hidalgo in the revolt work with them . In their work in the commu­
against Spain in the 1 9th century, and Zapata in nity they have often been accosted by com­
the early 20th century, as well as more recently ments that painting murals is not women's
by the U FW . A forceful presentation of all work, but their murals have overcome the
these images is seen in fig . 5, Ernesto opposition and receive respect from all quar­
Palomino's mural at Tulare and F Streets in ters. The Mujeres Muralistas do not paint solely
Fresno, Cali fornia, where a Chicano mother feminist images, believing that the mere fact
image is portrayed as a virtual madona yet is that they, as women, are doing the painting is a

23
strong statement in itself. Their murals (fig. 9) to paint murals and Irene Perez, a member of
depict issues of importance to the entire Latino the Mujeres Muralistas, has been assisting the
community in the Mission District. Women are group.
also equal members of Arte Revolucionario The overall point here is that Raza muralists,
Chicano in Albuquerque, and in Los Angeles, like artists in other oppressed groups, are
women such as Judy Baca and Judith motivated by current struggles, and are sup­
Hernandez have been active leaders of commu­ ported by a particular cultural and historical
nity muralists for several years . In Fresno, a tradition which provides symbols and images
group of Chicanas has recently been organized for them. Thus, murals are always political art,

Fig. 9: Mujeres Muralistas, "Latinoamerica, " 1974, San Francisco, California. Patricia Rodriguez,
Graciela Carillo, Consuelo Mendez, Irene Prez, with the help of Tuty Rodriguez, Miriam Olivo,
Ester Hernandez, Xochilt Nevel. Photograph: Phyllis Ewen.
even if they consist of " only" traditional design European dominated fine arts world, and the
motifs, because, as John Berger writes, "a other in the development of their nation out of
people of a class which is cut off from its own colonialism and toward independence. They
past is far less free to choose and to act as a were able to synthesize these two aspects of
people or class than one that has been able to their lives in their art, which became a wholly
situate itself in history. This is why - and the unique Mexican expression. All three muralists
only reason why - the entire art of the past has were formally trained in elite traditions. Rivera,
now become a political issue. . . . The selective for instance, was intimately involved in Europe
use by oppressed people of ancient images and with the "School of Paris" in the early decades
symbols, alone or in modern settings, gives of this century. 1 1 His first Mexican mural was
communities a sense of continuity with their very " European" and depicted Christian vir­
past, and this awareness in turn further exposes tues, but soon after he was able to "decolo­
the forced exclusion of their own history and nize" himself and develop a truly Mexican art­
culture in the barrios of Anglo-capitalist society. 1 0 form and utilize his previous technical mastery
to show the history of the indigenous peoples of
ARTISTIC SOURCES Mexico and their subsequent tradition. La Raza
As mentioned above, Raza murals have artis­ muralists are similar in aspiration toward
tic sources as well as immediate political ones. achieving this synthesis of technique and
These include both contemporary trends in so­ revolutionary content into a totally (and total)
called modern, " fine" (elite, ruling class) Raza expression, but their struggle is still in an
painting, and in the work of the three great early stage, for centuries of oppression are no
M exican revolutionary mu ralists of the small matter to overcome in the process of
twentieth century, Diego Rivera, Jose Clemente decolonization.
Orozco, and David Alfaro Siqueiros- Los Tres Revolutionary politics, of course, were the
Grandes - who painted from 1 92 1 until 1974. causes of difficulties for Los Tres Grandes
Contemporary Raza muralists utilize virtually when the Mexican government became more
every style of painting available, from ancient conservative after the mid-'twenties, and all
stylization to cubism to photorealism. They are three were forced to leave Mexico and work for
aware of the development of modern art and a time in the United States during the 1 930's . ' 2
many have studied in art schools, although The murals they painted while here and also
many more are self-trained and their art those executed in Mexico have had significant
developed out of local influences such as the influence on the recent Raza muralists and
placas in East Los Angeles (highly stylized, provide a direct link between them and Los
gra ffitti-like expressions of Raza identity, see Tres Grandes. They provide several imagistic
fig. 8) or underground comix in San Francisco's and stylistic sources for contemporary Raza
Mission District. muralists which are attractive to today' s artists
The significance of Los Tres Grandes in the because the images, today, relate similtaneously
Raza community cannot be overemphasized. to Raza history, revolutionary history, and
They used their art training for revolutionary artistic predecessors to whom the muralists
purposes, and thus to some extent their life­ wish to express their indebtedness. 1 J
styles as well as their art become models for Among the most popular visual references
today's Raza muralists. They had one leg in the are portraits of Los Tres Grandes, the central

25
Fig. 10: Michael Rios, with Tony Machado and Richard Montez, "Minipark, " 1974, San
Francisco, California. Photograph: Tim Drescher.

figure of Siqueiros' "New Democracy" (fig. 4 beginning to be explored now by U . S .


especially, and also fig. 6 which utilizes the muralists. 1 5
miner from Siqueiros' mural in the Hospital de The most telling of the influences of Mexican
la Raza in Mexico City), Rivera's method of masters (also including Rufino Tamayo, Pablo
dividing a wallspace into narrative segments, O'Higgins, and Juan O'Gorman, and the poli­
and Orozco' s expressionist handling of paints. tical and popular prints of Jose Guadahlpe
In one case, Marcos Raya has painted a mural Posadal6) is the use of the mural form as a plat­
which is a visual pun on Rivera's famous Rock­ form to discuss La Raza's socio-cultural,
efeller Center mural. 1 4 Raya's work thus economic, and political realities. They provide
depends on a familiarity with Rivera's earlier powerful examples of the muralists' responsibi­
mural as, among other alterations, it replaces lity to their public and to their community, and
Rivera's archetypal modern worker with a fat , a sense of solidarity with other peoples'
greedy, capitalist businessman. Dramatic tech­ struggles both in this country and abroad . An
niques, developed most highly by Siqueiros and example of several of these traits is in the
Orozco, such as dynamic and polyangular history of the murals at Chicano Park in San
perspectives and extensive foreshortening, are Diego, shown in fig. 1 . The residents of the

26
Logan barrio had already had their community process.
bisected by the construction of the massive PROCESS AND COMMUNITY
Coronado Bridge, a freeway span connecting Raza muralists are often as concerned with
the mainland section of San Diego with the the process of their murals as with the visual
wealthy peninsula of Coronado. When resi­ impact . They solicit theme and design ideas
dents discovered a bulldozer beginning to from their communities, and sometimes
prepare the ground beneath the bridge for con­ passersby or neighbors actually become part of
structton of a sheriff's substation, they revolted the mural painting team. The relation of
and launched a series of militant demonstra­ trained artist to the mural painting process
tions demanding the area be given over to them happens in one of three ways. In some cases,
for a park . Through their militance they won trained artists do the design and the painting,
the fight and built the park, including a working basically alone from inception to com­
children's playground, picnic tables, and walks pletion. In a second style of work a group of
through the grassy slope it occupies. The bridge artists work together from the beginning to the
support pillars became sites for murals, not end of a project. In this case, more experienced
merely graffitti and placas as had been the case artists work with others in the group to develop
before, and muralists from as far away as New their painting skills. The third style of
York have gone to San Diego to paint there as organization is the most common, and includes
an expression of solidarity with their struggle. substantial active participation by members of
Figure 1 shows some of the murals on the the community throughout the proces s ,
pillars, which every year on April 23 overlook including actually painting o n the wall. Often,
the celebration of Chicano Park Day attended inexperienced participants in the latter two
by literally thousands of residents. In the 1977 styles of working later go on to paint their own
celebration, three couples were married; one murals or to work with still other community
young couple, and two elderly couples as a members to organize, design, and paint murals.
gesture of reaffirmation of their love and of In this way formal, art-school technical
respect for the community and its park. knowledge is transmitted to formally untrained
New murals are painted on the remaining members of the community. Frequently,
blank pillars (many are still untouched), and neighborhood youth are central in the process.
stress such issues as drug addiction and An outstanding example is the role of youth in
neighborhood pride, as well as ties developing the community murals painted by Cityarts
with Mexican artists from across the nearby Workshop in New York's lower east side . " The
border. Unlike the murals of Los Tres Grandes, workshop is a multiracial group, and is highly
contemporary Raza muralists' work has greater responsive to needs and aspirations of the
community input and actual participation several ethnic and racial communities living in
during planning and execution of the work. the area. The "Puerto Rican Heritage" mural,
They also tend to be located on walls within the fig. 1 1 , is an example of the workshop'S ability
living neighborhoods of the people as opposed to organize and focus and sustain the
to the official government building walls most participation of local youth. It was directed by
frequently used by Los Tres Grandes. Because Alfredo Hernandez, and painted with the help
of all these factors, there is a great sense of of local teenagers. It should also be mentioned
closeness with the work ' s content and its that where gangs are a prevalent form of youth

27
social activity, it is essential to work with
members/representatives both to develop their
abilities and to be sure the mural relates
positively to the area. In some cases in East Los
Angeles and in Chicago, painting murals has
brought previously warring gangs together
creatively for the first time. If an outsider
paints on a gang's turf without permission, the
mural is certain to be defaced - if it is allowed
to be painted at all.
In the early years, funding came from com­
munities through donations and collections.
Only since about 1 97 1 have muralists been
receiving significant financial support from
government agencies on local, state, and
federal levels (although beginning in the spring
of 1 977 we may be seeing a reaction to this) .
This concern for involvement with the
community in the process of mural painting,
which is shared by other political muralists
throughout the country, and the fact that the
overwhelming majority of their walls are
painted outdoors, are departures from previous
mural traditions. Los Tres Grandes, for
instance, painted predominantly in government
buildings or courtyards. Today's artists thus
confront a central contradiction in their work:
they are painting often political public art on
private walls such as garages, fences, private
buildings, markets, etc. Much of their work in
one way or another discusses this contradiction.
Urban renewal, deterioration of wall surfaces
and neighborhoods, and intensive or aggressive
"normal maintenance" have all destroyed Raza
murals, and the murals then often stand as
examples of the very issues their designs depict
(see figs. 1 , 8, 9, 1 0) .
This "publicness" i s worth stressing. The
complex process through which the murals are

Fig. 11: Cityarts Workshop, "Puerto Rican


Heritage Mural, " directed by A lfredo
Hernandez with teenagers of NYC's lower east
side, 1975. Photograph: Lawrence Engel.
realized is an activity that embodies cultural In 1 967 a Chicano artist, Ra y Patlan, painted a
mural in a U . S . chapel at Camp Bearat, 30 miles
and political struggle, the need for community
northeast of Saigon, called "Wall of Brotherhood. " In
organizing legwork, familiarity with the people 1 966, he studied and painted a fresco mural in San
who must live and work near the waH on a daily Miguel de Allende, Mexico. Upon returning to the U . S.
he has since painted several important murals in
basis, and a willingness to solicit and respect
Chicago and is now working in the San Francisco area.
non-artists' ideas about the wall's design and In late 1 968, the Crusade for Justice artist Manuel
content. The contemporary community mural Martinel painted a mural with Mayan motifs and
themes for the Crusade's center in Denver, Colorado.
is thus a public mode of depiction, unlike bour­
See EI Gallo, Vol. I, No. 1 2, Sept . 1 968, p. 4 for a
geois forms which are designed for private reproduction of this mural.
ownership and consumption as precious ob­ In early 1 969, Malaquias Montoya, Manuel
Hernandez-Trujillo, and others installed portable
jects. The murals are supported and protected
murals in the Oakland, California, Latin American
by their communities; few are defaced because Library, and about the same time Domingo Rivera and
they not only articulate the history, reality, and other students joined with black artists in doing panels
on Third World struggles at Grove Street College,
aspirations of a community, their very process
Oakland.
of creation is done not " for the people, " or "to We see from these examples that, while precise
them" but with and because of the audience. begi nnings are di fficult to pin down, variety and
geographical scope o f Raza murals is extensive at all
times.

6. With the "Wall of Respect , " at 43rd and Langley


FOOTNOTES Streets, directed by William Walker and OBAC in the
summer of 1 967.
1 . "Latino" refers to people of South American, Central 7. Bernal and Healy (v. below) should not be singled out .
American, and Carribean heritage. "Chicano" refers Uncritical approaches b y Chicano and Latino muralists
specifically to those of Mexican descent. "Raza" not only to their pre-Columbian antecedents but to
includes all o f these. other aspects of their history can be found in other
2. " Aztl{m " denotes the territory traditionally inhabited murals, as well. This kind of ostensibly apolitical
by Native American peoples before European con­ painting is a reflection of the artists' political aware­
quest, and was the legendary birthplace of the Aztecs. ness, and will doubtless change as their knowledge and
It includes the southwestern U.S. and northern Mexico. experience of politics develops.

3. Community muralists throughout the United States are 8. Sorell's article is "Barrio Murals in Chicago: Paintin:,l
in communication via the National Community the Hispanic-American Experience on 'Our Commu­
Muralists' Network, established at a conference in New nity' Walls, " Revista Chicano-Riqueila, Ano Cuatro,
York City in May 1 976. Both in this way and through Numero Cuatro (Otono 1 976), 57-59. The following
informal letters, slide exchanges, and visits do muralists description is taken from this article, which has
in different parts of the country influence each others' excellent illustrations.
work. The background of the wall is a massive Puerto
Rican Nationalist flag whose field is "divided into four
4. Rupert Garcia , Raza Murals and Muralists: An
rectangles by a white cross. " The usual five-pointed
Historical View (San Francisco; published privately,
white star has been changed to red, "at odds icono­
1 974), p. 1 1 . For a thorough treatment , see this
graphically but echoing the local color of the lower half
author's forthcoming work on the history of Mexican
of the composition . " Six distinguished Puerto Rican
murals from pre-conquest times to the twentieth
patriots are depicted across the top of the wall, and, at
century.
the center, the figure of "The Tiger of Libert y , " Don
5 . Jacinto Quirarte, Mexican-American Artists (Austin: Pedro Albizu Campos ( 1 89 1 - 1 965), the symbolic leader
University of Texas Press, 1 973), mentions the 1 930's of the struggle for national liberation of Puerto Rico.
mural production of Texas artist Antonio Garcia, and He is flanked by Lolita Lebr6n, Luis Marin, and Rafael
the pre-mid- 1 960's murals of Luis Jimenez in Texas Cancel Miranda, all leaders in Puerto Rico's struggles
and by Edward Chavez in several states and in Brazil. against imperialist domination.

29
"La colavera cotrina " (tile fashionable lady), broadside by Jose Guadalupe Posada, early 20th century Mexican print­
maker. Diego Riviera incorporated this figure into his 194 7 Hotel del Prado mural. See footnote 16.

9. John Berger, Ways of Seeing (New York: Viking Press, involvement in political movements among the three
1 973), p. 3 3 . differed considerably. For instance, Rivera was criti­
cized for staying in Mexico too long after the
1 0 . Use o f traditional and historical images i n murals often
reactionary Calles and the following puppet regimes
runs exactly counter to the treatment and lack of treat­ /
came to power. Siqueiros eventually became Executive
ment of ancient civilizations in bourgeois museums,
Secretary o f the Mexican Communist Party, and so
texts, and schools. Also, note the dehumanizing
forth.
function of "mass" culture and its use of La Raza in
television, cinema, and commercial advertising. The 1 2 . See Shifra M. Goldman, "Siqueiros and Three Early
murals arc a positive countermeasure to these uses of a Murals in Los Angeles," Art Journal, XXXIII,
capitalist society based on exploitation, sexism, and Summer 1 974, pp. 3 2 1 -327 . This article describes the
racism. struggle over Siqueiros' mural "America Tropical"
I I . Rupert Garcia, " The Mexican Muralists & The School which was entirely whitewashed and remains obscured
of Paris," Left Curve, 6, Summer-Fall 1 976, pp. 4-2 1 . today. See also, Rupert Garcia, "Alfaro Siqueiros," EI
The particular development and degree of active Tec% te, vol. 4, No. 3 , Feb. 22, 1 974, p. I I .

30
1 3 . In addition to the Raza example such as Patlan (fig. 3) 1 7 . See Eva S . Cockcroft and James D . Cockcroft,
and Los Artes (fig. 4), note the influence of Siqueiros "Cityarts Workshop - People's Art in New York
on the murals of Mark Rogovin in Chicago, or of Cit y , " Left Curve, no. 4, Summer 1 975, pp. 3 - 1 5 .
Rivera on the works of the Haight-Ashbury Muralists Also, Susan Shapiro-Kiok, "Cityarts Workshop: Out
in San Francisco, or of Orozco and Siqueiros on Dewey of the Gallery and into the Streets ," in Cockcroft,
Crumpler in San Francisco. Weber, and Cockcroft, Toward A People's Art (New
York: E. P. Dutton, 1 977), pp. 1 69- 1 8 5 .
14. In 1 93 3 Nelson Rockefeller destroyed a large mural
which had been commissioned to Diego Rivera. Rocke­
feller paid him first , of course, then destroyed the
entire wall because it has a portrait of Lenin on it. See TIM DRESCHER writes, photographs, and
Bertram Wolfe, The Fabulous Life of Diego Rivera
lectures on contemporary U. S. murals and is on
(New York: Stein and Day, 1 963), pp. 3 1 7-340.
the steering committee of the National
1 5 . A translation of Siqueiros' important work Como se
pinta un mural (How a Mural Is Painted), with
Community Muralists ' Network. He teaches
additional notes and information, is scheduled for courses in art and politics, composition, and
publication next year. Early stages of research and humanities at several Bay A rea colleges.
translation in this project were supported by donations
from community muralists throughout the country. R UPERT GARCIA is a San Francisco artist
1 6. While not a muralist, Posada's influence cannot be and scholar who has published several articles
ignored. He is most famous for his scathing political
satires and use of calaveras (skeletons) to criticize
on murals and Raza art. His political silk
ruling class characters and human folly. His dates are screens, posters, and drawings have been
1 852 to 1 9 1 3 . exhibited nationally and internationally.

Theory Of Capital Reproduction


And Accumulation
Shinzaburo Koshimura. Professor of EconomICs and President Emeritus.
Yokohama National University
Edited by Je••e Schwartz

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31

I '
TH E WO N D E R F U L WH ITE PA PER

Ruth Do m i n o

At the edge of the province of La Mancha, on one of the huge sand plains somewhat
withdrawn from the great highways leading to Madrid, stood a little village called Cueva.
On the horizon before and behind it rose bald mountains of reddish brown which, toward
evening when the sun went down, shone in lilac hues.
The village was exactly like every other poor village in the land. The houses were small
and white with flat roofs; and in the summer, when the heat seemed inescapable, they had
sackcloth curtains instead of doors. The biggest space in every house was the courtyard,
which, enclosed by the hen houses and goat sheds and living quarters, was like a room
surrounded by four walls. This courtyard had the same trampled clay floor as that in the
living quarters. The peasants, too, were exactly like those in other villages. They wore black
shirts which hung over their trousers. In summer they wore large, broad-brimmed straw
hats, and the whole year round they wore canvas sandals with matted soles and a cloth
around their neck.
The women had black dresses and black headcloths. It was as if they went constantly in
mourning in their white houses, because hundreds of years earlier the water had dried from
their fields together with the trees in the woods. On the other side of the village was a small
river whose bed was usually dried up in summer, exposing gray rocks like weather-beaten
tombstones.
The priests had told the people that the dearth of water came from their sins. So they
bore the heat, the drought, the flies and their poverty as the curse of God, and thought no

33
more about it. They sinned and brought Faced with such a prospect they would certainly
children into the world who, as long as they have replied that the people who lived there
were tiny, crept about naked on the courtyard must be much poorer even than themselves.
clay. Though the rich gentlemen still sat in the
The peasants had dark brown faces, the older castles, the King had already been turned out of
ones with many wrinkles and deep-wrought the country. Gradually teachers went into the
furrows. Their skin hung like supply leather, districts to instruct the children; and · to Cueva
though not like tired flesh, about their joints. there came a young man, Fernando.
And in that, too, they were exactly like poor Before this, when the monastery was still
peasants the world over whose fat poured from occupied, a few children had gone there to
their bodies, together with their sweat, as they study, but they were the exception. Fernando
bent over the earth. And finally - like peasants brought with him maps that were very colorful.
everywhere - they had a passion: they sang. The children realized with astonishment that
They sang after their work when they sat by the the land on the maps was only a plain without
side of the road; the women sang in the mountains. Moreover, the mountains were
evenings in their tiny rooms, and the young shown in folds, brown like the earth; the rivers
girls on Sundays when they tied a colored were as blue as the heavens and as sinuous as
ribbon in their hair. Their songs were called a goat's limb; the cities were thick black points
flamencos. They were wild, monotonous like goat turds and the villages little black
melodies that suddenly soared and swelled out points like fly specks.
of their throats. The heads of the singers lifted The children learned that on the map their
high as if about to fly from their necks. Then village lay directly to the right of the capital of
the voices would subside again. The more Madrid, that the land near Valencia looked so
suddenly and fiercely the song mounted, the green because it was a valley with abundant
more highly esteemed was the singer's art. On water and many green plants, and that behind
Sundays the people of the village would sit it, like unending and multitudinous rivers, was
about such a leader, and as he sang shrill and the sea. And the teacher taught those who
loud they would clap hands and cry "Ole, ole, already knew a few letters that the various
ole! " curves and lines in the letters of the alphabet
The words of the songs were very simple, imitated objects in nature; and that when, for
generally only one short sentence: "The example, they placed a /large a on its back or
landlord is powerful; he does with us what he stomach, it resembled the shape of a lemon,
pleases. " Or "The earth is dry and quivers like only without the little nose. And he taught
a fish on dry land. " And the young girls sang those who knew no letters that, conversely,
that they were so poor the sun and the moon lines and curves could be joined together to
belonged to them, but nothing on earth; there form letters. He distributed colored crayons,
was no man who would look upon them. water colors and paint brushes to the children.
Only one thing was more remote from these For their first lesson they all drew a lemon
peasants' imagination than a moist earth with which the teacher had laid on his desk as a
constantly flowing streams: that was a land model.
without colors, in which the sky did not appear Suddenly a titter swept over the class. The
blue and the earth was neither red nor violet. teacher, who was reading a book, looked up in

34

...
surprise. Then the children held the painted
lemons high and waved them like yellow drapes
toward the desk. Fernando laughed too. There
was not a child in the class who was bored.
After a few drawing and painting lessons, the
teacher divided his class. He asked his most
diligent pupils to set down on paper objects out
of their own imagination. He told them also
that in the evening their older brothers and
sisters, if they had time, could come to school.
A few of the children tried to portray Bible
stories in pictures, while others attempted to
make maps.
At home the mothers clad in black made the
sign of the cross when they saw the paintings.
To be sure, they had learned how to embroider
in their youth; but they had not drawn objects
from nature. They had made patterns which
had no meaning, or which depicted the cross of
Christ and the loose swaddling-clothes of a
Christ child on his Mother's lap. The fathers,
for their part, gazed long at the maps. The
children explained that the blue lines
represented flowing water, and that where there
was much water everything was green, and thaI:
near Valencia there were three crops in the year. Drawing by Etienne Goldstein
To reproduce mountains, rivers and fruits on
a small white piece of paper so that one could manna in the wilderness. But since she was
recognize and find meaning in colors and unfamiliar with manna and tomatoes seemed to
spaces as easily as in words, even if one could her good, tasty food, a gift of God worthy of
not read or write, fascinated everyone. But then the unfortunate Jews, she let tomatoes rain
began what the priests and the authorities later down from heaven. So her paper was filled with
called "the plague. " many beautiful red tomato plants. Nine-year­
In the houses where there were boys, a old Angelita had a weakness for matches, so
colored map soon hung next to the oil painting she made an angel walk from star to star, at the
of the Virgin Mother and the calendar of the coming of night, with a burning match in order
Saints. Watercolor paintings of biblical events to light the star spots which by day were
were pasted over the sleeping places of the girls. colorless.
And where there were boys and girls, colored Not far from the village lay the landlord' s
drawings were grouped both to the right and house. The peasants had t o bring payments to
the left of the Virgin. him for the arid little fields they rented from
Little Juanita wanted to show the rain of him. The tribute consisted of vegetables, eggs

35
and a little wine. But the vineyards bore badly as was his custom, and drew his house and the
in the years of drought and exacted much toil. blue stream of water which he let fall on his
The landlord's house stood on the same broad field behind the house.
expanse as the village; white rectangular, it That night it rained mightily, and the pails
faced the high red mountains. It had an outer that had been set out were filled to the brim
courtyard and an inner courtyard around which with water. The next morning the leaves were
the living quarters were grouped. At each of its crisp and green.
corners was a spire. The peasants knew only the
outer courtyard where the bailiff stripped them
of their food payments. But once little Pedro,
peering from behind his father's black shirt,
had glimpsed the inner court . There in the
center stood a well with magnificently
embossed iron troughs. A stream of water
jetted forth and fairly flooded the surrounding
flower beds. It struck him as the height of
earthly splendor: water which was not
laboriously drawn by bending over a thousand
times, water which did not have to be stolen
from the sparse rains, water which poured
lavishly forth and yet was neither river nor rain!
When the teacher placed colored crayons at
Pedro' s desk, he chose a big one. Then he drew a
white, wavy rectangle with pointed spires at the
corners. And in the middle he drew a blue
stream gushing high and away over the walls
and over the brown fields right into the middle
of the village. At home he laid the sheet of
paper on the table. His mother wrung her
hands; his father took the picture in his hands
Drawing by Etienne Goldstein
and murmured in his black beard: " I s this not
the landlord's castle? " His wife asked: "What "The Holy Virgin is pleased with the
are you saying, husband?" But Pedro's father picture, " said little Pedro's mother. Word
fell silent again, so the matter was left as if spread through the village. "The Holy Virgin
unspoken. grants us water and painting to the children,"
And therewith, the priests and authorities the people said. Pedro' s father did not listen to
later said, sin came to the village because of the the women's prattle; and before the sun went
plague of the drawings. down he again sat in his courtyard and painted
In the evening before the sun had completely a garden to his house, and colored his field
set, the father said to Pedro: "Give me a piece green, red and blue. The blue came from the
of paper and the drawing pencil ! " And he sat water of a little river which he depicted leading
himself in the yard, not by the edge of the road through canals and then flowing richly through

36
all his fields. He painted the red tomatoes and was.
the green of the vine and the onion plant. The It seized them like a wild wind from the
next day he sat down again and added a few fields. Almost everyone painted; and if it was
more hills covered with vineyards, to which a not a father, then it was his sons and small
little path led from his house. daughters who painted the white rectangle with
The news of the painting by Pedro's father spires as well as they could. Some painted the
did not remain secret, and the neighbors with Egyptian plagues, and huge grasshoppers
whom he used to sit before the house now came rained down over the little white rectangle with
and watched over his shoulder. They liked the spires . The rectangle remained unchanged, as
joyous colors of the garden and especially the little Pedro had first drawn it. Some painted the
water in it; and since their children also had Flood like a mighty blue pinion which started in
crayons at home, one after the other began to one corner of the paper and moved down to the
sketch and paint his house with a big garden other where stood a small white rectangle with
beside it and much water - in short, everything spires, tottering and wavelike. And there was
which did not in reality exist. And since they a second picture, "After the Flood," in
did not have much water, they copied from the which green plots of ground with houses and
stream which Pedro had sketched in his fruit orchards rose up. One who could also
painting of the landlord's house. They made write drew an inscription on the green plots of
their little fields and gardens abundant in water land: " Fields of the peasants of Cueva, the
and added vineyards which rose higher and village is swimming far behind. "
higher, almost as high as the red mountains, After two months the supply of drawing
but in green. They extended their painted fields crayons and paper was exhausted, so the
so much that they soon came close to the teacher went into the city to get new materials.
landlord's house. The proprietor of the stationery store told
And now, instead of singing flamencos, the Fernando that he did not have so many supplies
peasants sat on Sundays before their houses in stock, and asked him what he was doing with
and painted. Even those who could not write so much paper and so many crayons. Fernando
thus gave expression in paint to their desires on replied that he was only the teacher of the
this earth. Fernando the teacher, who village of Cueva, and that his pupils and several
sometimes strolled in the evening through the of the peasants were now actively painting.
village streets, would correct here and there an "And what do they paint all the time?"
uneven line by one of the artists. He also "They paint water, always water, so much
showed them how to use watercolors. water that it almost drowns out the landlord's
Then one evening a peasant said: "Yes, we're house," smiled Fernando.
really painting our fields too big; the land no But the merchant did not smile. He remarked
longer belongs to us." that that was very serious, but Fernanco did not
Pedro's older brother sketched a white agree with him.
rectangle with spires and made it quite small In the evening at the tavern the tradesman
next to the many-colored fields and bule canals. told the mayor and the doctor of the town, and
But no one yet said aloud to whom the great they all shook their heads. They had never
fields really belonged and what kind of a house bothered with the village of Cueva because
that white rectangle with the ornamental spires none of the peasants there had ever brought

37
them any money. But now times were uncertain Didn't he know that the pictures were
in the country, they said, and even churches subversive? And they placed handcuffs on him.
and monasteries had been burned. The monks Two of them began to tear the pictures down
had long since been driven from the district of from the walls. The children came running to
Cueva, and undoubtedly the peasants no longer the schoolhouse. They pressed themselves
went to church; and now this young and against the classroom door. Suddenly little
worldly teacher. The authorities should really Pedro sprang forward and cried "Leave our
begin to pay attention to the village now that pictures alone! " And he grasped the gendarme
insubordination was so rife among the people. by the arm to stop him. When the man tried to
On Sunday they even voiced their opinions to shake him off, Pedro bit hard into his arm.
the priest. "Now will you ! " the gendarme roared.
And that Sunday the peasants of Cueva sat A gust of wind blew into the schoolroom and
before their houses, and Pedro' s older brother drove the pile of pictures into the street. The
sang a flamenco with a new text. He sang: "Oh children watched with eyes wide open. Now the
wonderful white paper, you are getting fruits men of the village stood behind them; they too
and fields! Oh wonderful little white paper, the stood silent, their eyes staring.
water flows blue on you and the vineyards Meanwhile the soldier had hurled the child
grow. Little white paper, you will be bigger from him with a powerful blow. The small
than the house with the spires facing the red body fairly flew across the room and lay on the
mountains! " threshold, stunned by the impact of his fall. His
The peasants were silent a moment after the head hung down, his eyes were closed.
song had ended. Then they cried loudly: "Ole, "That is my son," said Pedro's father,
ole, ole ! " They clapped their hands and sang: taking a step toward the child.
"Little white paper, oh wonderful white "And so much the worse for you, ' shouted
paper. " the soldier, " for his is the son of a dog ! "
The following week a priest visited the Provoked b y the silence of the children and the
schoolhouse and inspected the children's men, he kicked the senseless child from the
paintings on the walls. He wrung his hands and threshold.
hastened back to the city. At that Pedro' s father clenched his fist and
The next Sunday there came four men of the held it ready for a blow. But the gendarme drew
Guardia Civil. It was about noon. They had his saber and made as if to strike the peasant -
revolvers and swords in their belts. They strode over the head. Perhaps he meant to use only the
through the village streets until they came to the flat side. Pedro's father tried with his other
schoolhouse, which was closed. They knocked. hand to ward off the upstretched arm, but the
The young teacher looked out of the window. blade turned and fell downward, slashing him
What did they want? Just let him open the right across the face. Blood spurted forth and
door, he'd see soon enough! He opened the gushed on his new sandals. He staggered
schoolroom. The many pictures of the children toward his son. The gendarme, still more
and grown-ups hung roundabout on large thick infuriated, pointed to the red drops in the sand.
nails. "There you have colors to paint with ! " Then
"Who has painted these pictures? " all four of the Guardia Civil turned to go,
"The children," answered the teacher. dragging the handcuffed teacher after them. A

38
cry arose from the crowd of peasants. But the bits. The men stood silently by, but when a
four men soon disappeared around a bend of soldier found a picture, they would unfold their
the village street. arms and leap furiously at him.
Perhaps it was this cry, a long echo, grown That lasted about an hour. When the soldiers
audible, of the drops of blood in the sand. All left the village, they dragged behind them ten
of them suddenly had the oppressive feeling peasants in chains.
that they had been robbed, and that still more In the afternoon three dead men lay
would be stolen from them. So they went outstretched on the square before the school­
swiftly home, and those who had paintings house. Among them was Pedro's father. The
took them from their walls and hid them in the black-clad women stood at the foot of the biers
darkest corners of their closets. staring into the faces of the dead. Then Pedro's
Early next morning a party of horsemen drew mother and another woman stepped forth and
near the village. A few children, seeing the glint loosed something from the stiff hands of the
of harnesses in the sun, ran into the fields to tell corpses. They were fragments of the torn
their fathers. The peasants dropped their pictures. They smoothed them with loving care
implements at once and ran back with their and brought them home. Then they again hid
children. The vanguard of the riders had the bits of paper in the darkest corners of their
already entered the village. They rode on closets.
beautiful white horses that shimmered even
more brightly than the little white houses. Then
they shouted to the men and women that they From Story Magazine, March-April 1 943
must hand over those accursed pictures or else New York
they would soon see what would befall them.
And they set about searching the bedding and This story is reprinted with permission ofA lvah
the few pieces of furniture, smashing them to Bessiefrom Heart of Spain.

39
Photo by Phyllis Ewen
" TH E C LERKI N G S I STE RH OOD"
Rationalization and the
Work Cultu re of Saleswomen
i n American Department Stores,
1 890- 1 960
S u san Po rter Benso n

The work of recent historians has made it clear that work culture is an important key to
understanding the lives of past generations of workers. By work culture I mean the
ideology and practice with which workers stake out a relatively autonomous sphere of
action on the job, a realm of informal, customary values and rules which mediates the
formal authority structure of the workplace and distances workers from its impact . David
Montgomery and Harry Braverman, in particular, have shown us the power and impor­
tance of the work culture that united conception and execution in the hands of skilled male
workers in the nineteenth century. The tales they tell, however, are those of decline, despite
Montgomery's vivid evocation of workers' struggles to preserve their traditional control
over production. In the end, the effect of scientific management on these workers was
decisive: skill was undermined, the work degraded, the control of the informal work group
over the work process and the social relations of the workplace inexorably eroded.
The history of women's paid labor and of the work culture growing out of it is somewhat
different. My research on the work of saleswomen in American department stores from
1 890 to 1 960 suggests that, at least in this major women's occupation, the effect of changes
in management practice over the twentieth century was, ironically, to increase the level of
workers' skill and thus inadvertently to permit the development of a powerful and enduring
work culture. 'There are critical differences between women's work and the men's craft
work which is the central concern of Montgomery and Braverman. First, for most women
in the paid labor force at the turn of the century, work was so poorly paid and so brutally
demanding of mind and body that it would be difficult to conceive of its further

Drawings/rom DRY GOODS ECONOMIST, 1917-1925. 41


degradation. This is as true of women's white of saleswoman has ranked among the top ten
collar work as of women ' s factory work; women's occupations . The proportion of
women were never career clerks like BartIeby women in the department store workforce
the Scrivener or fledgling entrepreneurs like seems to have stayed fairly stable at around
R . H . Macy, but entered office and sales work two-thirds since the early twentieth century.
only as they were becoming proletarianized. In Most of these women have been · in selling
the case of women's occupations, therefore, the positions, with clerks making up from just
story is not one of unrelieved degradation of under half to ninety per cent of the total store
the work process. Second , the study of force, depending upon the level of extra
women's work shows that craft skill was not the services provided by the store. The experience
only basis of an effective work culture. The of the non-selling workers had far more in
informal work group which throve among common with production workers in manufac­
saleswomen was grounded in the social turing industries than with clerks, and so I have
relations of the selling floor. It was, in fact, omitted it here. Saleswomen have not only been
exactly because new management practices in important numerically, but have played a
the department store industry altered these central economic role as well. As Braverman
social relations only minimally that they failed notes, a key aspect of management is
to undermine the position of the informal work marketing, or the production of customers; in
group and the strong influence of work culture this process, salespeople are basic production
over worker behavior. workers, and the only ones who have close and
As defined by the Census Bureau, a depart­ frequent contact with the customers.
ment store must sell a wide assortment of home Work culture is constrained but not deter­
furnishings as well as clothing and related mined by management practices; the two are
items, but for my purposes this definition is too constantly in, struggle and cannot be
narrow. I include in the category "department understood separately. I focus below on some
store" those stores which saw themselves as large continuities in the department store
part of the department store industry and which industry's development, minimizing short-term
behaved like true department stores in their changes and fluctuations in order to suggest an
internal organization and policies. My argu­ overall conceptual framework . Probably the
ments would therefore apply to specialty stores single most important (actor in understanding
which carried only apparel, such as Filene's in large-scale retailing both as an industry and as
Boston, as well as to chains such as Sears, an employer is the split consciousness of retail
Roebuck, which are outgrowths of mail order managers. On the one hand, they have been
houses. Even by the Census Bureau 's limited businessmen pure and simple, seeking to maxi­
definition, however, the department store has mize profits by reducing costs. On the other,
had since 1 929, when figures were first they have thought of themselves as purveyors
compiled, a larger share of total retail sales of a service, managers of social institutions
than any other detailed classi fication except which sold not j ust merchandise but also style,
grocery stores, auto dealers, and gasoline respectability, and urbanity - things not
dealers. strictly accountable in dollar terms, but which
Department stores have historically been were of course expected to pay off in a general
major employers of women; since 1 900, the job way.

42
In the early twentieth century, department time. From another point of view, clerks in
store managers improved their physical plant, most large stores were taught to regard their
ameliorated basic working conditions, and cen­ counters as machines to be tended but not
tralized control in much the same way as the controlled; they were expected to wait passively
factory managers described by Daniel Nelson in for customers, politely give them what they
his admirable book Managers and Workers. J asked for, and send the merchandise to the
What he calls "the new factory system" wrapper and the payment to the cashier. Their
appeared in the factory between 1 880 and 1 920, work was defined negatively: they should not
and about a decade later in the large store. The violate store rules or commit blunders of
department store management strategies which etiquette.
emerged during these years would be elaborated Department store sales work changed not
and spread more widely in the next thirty years, just as part of a general change in business
but not fundamentally changed . climate and in accepted managerial wisdom,
First of all , department stores grew impres­ but also as a response to two problems specific
sively. By 1 898, for example, Macy's had 3 ,000 to department stores. First was the bad
employees, making it comparable in size to publicity given to department store working
such manufacturing giants as the Merrimack conditions by the Consumers' Leagues after
cotton mills in Lowell, the Waltham Watch 1 890. Department stores were peculiarly
Company, and Carnegie Steel's J. Edgar vulnerable to public observation of their labor
Thompson Plant, as well as larger than the policies. The contrast between the work lives of
towns in which sixty per cent of Americans then their employees and the atmosphere of gentility
lived. Although most stores were far smaller, and even luxury which they tried to convey to
the change in scale from the early nineteenth their customers was telling indeed. Worst of all ,
century's typical small, highly specialized shop the reformers came from the same upper
to the department store was enormous. income strata as the stores' most valued
Retailers preceded factory managers in coping customers. As one magazine writer put it, "The
with the problems of scale; as early as 1 905, for public resents the worn out, famished type of
instance, department stores had widely adopted clerk and its feelings are hurt by seeing women
a functional structure which major manufac­ faint behind the counter. "5
turing firms were only beginning to adopt by The second factor was the lagging producti­
the 1 920's . . This four-part functional organiza­ vity of the distribution sector of the economy
tion consisting of merchandise, service or store compared to the production sector. While the
management , publicity, and control or output per person-hour in production increased
accounting divisions was the rule in department two and a half times between 1 899 and 1 929,
stores until after World War I I . output per person-hour in distribut ion
Selling work i n the turn-of-the-century increased only one and a half times in the same
department store had much in common with period. Within a given store, the figures were
both sweated and machine-tending modes of sometimes even more di scouraging t o
manufacturing. Elements of the sweatshop in managers : for example, a t Macy's the average
the department store included squalid sur­ yearly sales per employee doubled between 1 870
roundings , min imal sanitary fac i l i t i e s , and 1 93 8, while the average weekly salary
unlimited hours, and mandatory unpaid over- quadrupled.

43
Department store managers met the chal­ salespeople who were more carefully selected and
lenge of public relations and productivity with trained, functions which were assigned to newly
the full range of measures used by their created personnel departments.
counterparts in manufacturing, but with From the perspective of the individual selling
somewhat di fferent results. Nelson has classi­ departments, these changes meant the diminu­
fied the elements of the new factory system into tion of the power of the buyers and floor­
"t hree interrelated dynamics - the techno­ walkers, whose jobs changed in much the same
logical, the managerial , and the personnel; " of way as that of the factory foreman. Buyers had
these, the technological was by far the least traditionally been prima donnas, running their
important in the department store. Basic urban departments with i n t U I t Ion and high­
technology such as electric lighting, elevators . handedness; the new buyer was hedged in on all
and improved ventilation helped to make the sides by financial, style, and personnel
store a cleaner and more pleasant workplace, requirements imposed by the other th ree divi­
but did not affect the sales transaction . Well­ sions. Similarly the new floorwalker was no
designed display cases and clothes racks, when longer the suave host to the customer and the
su bstituted for the old practice of storing goods tyrannical disciplinarian of the sales force; at
in huge piles, made it easier for the salesperson best, his j ob was downgraded, and at worst his
to show goods to the customer, but left the tasks were split up among lesser employees . The
social interaction of the sale unchanged. net effect of these changes in the authority
The managerial dynamic in the department st ructure of the selling floor was to limit broad
store took much the same form as it did in the discretion on the part of the salesperson 's
factory. After the depression of the early immediate supervisors; authority moved up the
1 920's, the merchandise division, traditionally hierarchy.
the foremost among the store's four divisions, Finally. the personnel dynamic led to the
found its territory invaded and colonized by the gradual centralization and standardization of
other divisions, in large policy matters as well hiring, training, and employee service functions
as in day-to-day operations. The controller, under the aegis of a single department . Begin­
armed with sophisticated new accounting pro­ ning around 1 890, department stores undertook
'
cedures, exerted a degree of financial sur­ e x t e n s i v e empl oyee wel fare act i v i t i e s ,
veillance over the merchandise division which frequently outdoing factories i n providing
had earlier been impossible. Second , with the lavish dining, recreation, and health facilities,
development of advertising and the consump­ elaborate social programs, and even vacation
tion economy of the twenties, retailers retreats. By the twenties, the welfare depart­
redefined their economic role: it was now "to ments were being transformed into personnel
act as purchasing agent for the consumer, departments which took over the old programs
rather than as sales agent for the manufac­ and combined them with the newest techniques
turer . "6 In this new atmosphere, the merchan­ of employee recruiting, testing, and training.
dising division ' s traditional close relationships These innovations, whether technological,
with manufact u rers and wholesalers took a managerial , or personnel, failed to change
back seat to the judgment of the publicity fundamentally the basic tasks of the sales­
division and its prophet, the fashion stylist . person, as they did the work of most factory
Third, this new active type of selling demanded employees. In 1 960 as in 1 9 10, sales work was

44
The emphasis on selling skill grew partly out
of retailers' ideal of service to the public, and
partly out of the resistance of retailing to
standardization and control in two major ways.
First was the fluctuation of volume in the
store's work pace; the flow of customers varied
from department to department , season to
season, day to day, hour to hour. Equally
unpredictable were customers as individuals:
their wants, moods, and personalities varied in
infinite combinations and made each trans­
action a unique situation. Management's best
efforts to standardize conditions on the selling
floor availed little, and it remained a highly
unpredictable and largely uncontrollable
environment in which the salesperson was
expected to make the most of every opportunity
to sell.
Department store managers resisted the alter­
natives to skilled selling which other branches
of retailing devised; they were never wholly
satisfied with allowing customers to be pre-sold
nOT!'l Ill' nil A lltomal()tI by advertising or to sell themselves in self­
service departments. These methods were part
of the department store arsenal of selling
made up of the same combination of waiting on tactics, but only preliminary steps in a strategy
customers and attending to stock. In fact, while of skilled selling. On the one hand, personal
most manufacturers wanted to dilute skills and seIling (as it came to be called) differentiated
to produce a new category of "semi-skilled" department stores from their crasser compe­
workers, retailers strove to upgrade an titor3, giving customers a reaon to shop at
unskilled workforce into a skilled one. They Gimbel 's rather than at J . c . Penney's; on the
sought to inculcate not the skill of the other hand, the department store's high pro­
nineteenth-century machinist, or of the hand portion of fixed costs for such expensive ser­
craftsman, but rather a new twentieth-century vices as parcel delivery meant that the payoff
form of skill: skill in complex social inter­ for sales efforts to boost the size of each trans­
action, skill in manipulating people rather than action was high. In one department, for
objects, a skill which would be taught by example, an 80070 increase in the size of a sales
management rather than one that grew out of transaction meant a 600% increase in the net
the workers' own grasp of the work process. An profit .
insistence on the centrality of selling skill is the Everything, then, converged on selling skiI1 :
dominant theme of retail management litera­ the nature of the work, the managers' image of
ture from the time of World War I to 1 960. themselves, and the financial structure of the

45
'!

business. It was, however, difficult to define so. When training became a formal store acti­
and transmit this skill. Was selling an art? A vity with the establishment of Filene's training
science? Was it inborn? Learned? Managers' department in 1 902, it was negative, remedial,
definitions of it varied as much as conditions on and mechanical , focusing on eliminating errors
the seIling floor, in large part because of the in paperwork and procedure. Conceptions of
contradictions surrounding the work of seIling training subsequently broadened to include
in store life. sales techniques, merchandise and fashion
The first contradiction in fostering seIling information, and general education , but the
skill was the contrast of bosses' high verbal 1 942 lament of a saleswoman was sadly true:
valuation of sales work with their own avoid­ "The average salesperson does not respect her
ance of the seIling floor and the low social job because management too often doesn't
status of the work. The retail literature con­ seem to care as long as her book [sales tally] is
stantly urged executives to spend more time on passable and she doesn't make too many errors
the seIling floor, teaching by example and in her transactions."7
proving that management regarded selling with The problem was that selling skill was
respect, yet department store managers were learned not in the store classroom but rather in
notorious for fleeing to their offices . Their experience with merchandise and customers on
behavior reflected not only their own sense of the seIling floor. Managers recognized this, and
store hierarchy but also the generally bad image a Macy's program to collect and codify sales­
of sales work . Most saleswomen could console people's "seIling secrets" into a booklet
themselves only with their marginal prestige as entitled "20,000 Years in Macy 's" was typical
white-collar workers and some minimal reflec­ of their efforts to take over shop-floor knowl­
ted prestige from their association with wealthy edge. It should be emphasized that training
customers and luxurious goods, for the physical di fficulties were not due to resistance by sales­
strains, psychological demands, hours, and pay people; one survey showed them eager for
of their work did not compare very favorably substantive training (in merchandise training
with factory and clerical work. Moreover, sales and techniques of selling and display) but unin­
work had a number of similarities with terested in classes on trivia such as personal
domestic service, an increasingly unpopular grooming. Sometimes, salespeople did balk at
occupation. John Wanamake r ' s classic training, but small wonder when they were
statement that the customer was always right required to chant in unison "Personal service
subjected generations of saleswomen to the idea means showing interest" when an instructor
of unquestioning obedience to customers' held up a cutout of "a cheerful smile . " 8
whims . Dress codes set uniform-like limits on The final contradiction in the upgrading of
what saleswomen might wear. And, finally, selling grew out of the fact that any but the
saleswomen found distasteful the personal most perfunctory sales transaction depended
services, such as helping customers try on for its success on rapport between people of
clothes, which they had to perform. different classes . In most large department
The second major contradiction in skilled stores, the counter was a social as well as a
seIling was between store managers' belief that physical barrier. On the seUing side were
they should and must teach it to their workers, women of the working classes; middle class
and their actual un�IIingness or inability to do women with a choice shunned the low status

46
and difficult conditions of store work. On the developing a strong work culture and durable
buying side were women of the middle and informal work groups. Conditions on the
upper classes; as late as 1 950, the department seIling floor encouraged worker autonomy.
store clientele included twice as high a propor­ Saleswomen spent only a small part of their
tion of upper income people as the population time - some estimated as little as one-third -
as a whole. One observer sympathetically with customers and so had many opportunities
reported on the resulting tensions: to socialize with one another, enhanced by their
" It seems." a �alesgirl said to me. "as though all the relative freedom to move about their depart­
women who have servants they dare not speak to. or a ments. Moreover, it was difficult to supervise a
husband who abuses them, take special delight in asserting
salesclerk closely. A supervisor who meddled
their independence when they come \0 buy from us girls,
who must say 'Yes ma'am' and 'Thank you' in the sweetest
during a sale risked annoying both clerk and
possible way . " customer and thus sabotaging the sale. The
Often, within t h e hearing of sales people. a woman will saleswomen's duties while not actually serving
make t o the friend accompanying her some such remark as customers were often indistinguishable from
t h is: " I wouldn't buy that if 1 were you; only the shop girls
the activities of the informal work group; a
arc wearing them . "
I t i s common for customers t o show, a t least b y their
gathering of clerks might be discussing new
manner, that they consider the sales people beneath them.' stock , but then again they might simply be
Managers persistently tried to ease this gossiping, and the lines between the two were
conflict by giving their employees a veneer of never clear. Finally, unlike production workers
bourgeois culture; most of their efforts were who could only play production off against the
absurd and superficial, such as requiring sales­ bosses, saleswomen could play a complex three­
women to memorize a few French words and way game, manipulating managers, customers,
the names of chic Parisian streets, but a few and merchandise to their own advantage.
spoke hopefully of remaking saleswomen' s Despite wide variations in time, place, and
"inner consciousness" with " a cultural back­ type of store, the basic features of the work
ground which would enable [them] to talk culture of selling are clear. Sources discussing
casily, informedly, about the qualities of [their] highly diverse situations from very different
merchandise . . . in such a way as to express its points of view reveal quite similar practices and
esthetic values as well as its use values. " ' 0 Such standards. I do not mean to suggest that all
programs generally backfired; saleswomen saleswomen everywhere shared an identical
bungled (often, I suspect, intentionally) the work culture, but rather that the situation on
minutiae, snubbed and therefore offended cus­ the seIling floor evoked analogous reactions
tomers if they took the training too seriously, among workers in different departments. What
and for the most part simply conti nued to judge I am outlining is the range of variation of the
their customers ' needs and means by their own work group ' s rules and tactics; every
class values. department devised i t s own i ndividual
subculture within the parameters of the work
THE DEVELOPMENT OF A WORK culture of seIling in general.
CULTURE The foundation of the informal work group
While managers, caught in these contradic­ was some degree of departmental solidarity.
tions, were unable to control skilled seIling Departments were not only the administrative
behavior, the saleswomen themselves were and accounting units of the store, but were

47
social units as well. The selling departments of births (women in Boston stores who left to be
a large store were far more independent from married were sent off with a shower of confetti)
one another than the production departments are reported in employee newspapers by the
of factories , and were unlinked by any score. Not all departments were this close, this
sequential processes. Moreover, personnel intensely friendly, but it is significant that even
managers staffed departments selectively: when managers note that a department is
young, attractive women were hired for the quarrelsome and divided, they almost always
first-floor departments, motherly types for the marvel that it still unites in self-defense against
children 's clothing departments, glamorous outside threats.
women to sell high-fashion clothing, heavy
women to fit their half-size sisters. There was
an unofficial hierarchy of departments in the
store, and solidarity frequently developed
around a given department 's place in it . The
custodians of the fine li nens regarded their
stock, and therefore themselves, as a cut above
the rest of the store in elegance; the women in
one chaotic bargain basement refused transfers
to upstairs departments because they preferred
the liveliness and bustle of the basement . The
physical and functional differences between
departments , therefore, became social barriers
as well , contributing to the power of the
informal work group by emphasizing the
uniqueness of the department.
Social interaction on the selling floor was
friendly and supportive. The tendency of sales­ The practices of the informal work group
women to "huddle" or "congregate" on the continually reinforced departmental solidarity.
floor was the aspect of their behavior most Work culture provided, first of all , an initiation
frequently remarked by managers and cus­ process whereby new members were received,
tomers alike. Bosses constantly complained of taught the ropes, and kept in line until they
high spirits and boisterous sociability in the showed themselves wilri ng to go along with the
departments, and did their unsuccessful best to group. The initiation was not always a friendly
stamp out loud laughing, talking, singing, and one; new, part-time, and temporary clerks
horseplay. Saleswomen in the more solitary complained long and loud about mistreatment
departments shared stockwork and paperwork by regulars . Second , work culture supplied a
even when it was assigned to individuals, and common language with which saleswomen
rein forced day-to-day contact with parties, could discuss their world. Clerks had terms for
both on the job and after hours. They inte­ types of selling behavior as well as for varieties
grated the rituals of women's culture into their of customers. A "crepe-hanger, " for instance,
work cul ture; showers and parties to was a salesperson who ruined a sale by talking a
commemorate engagements, marriages, and customer out of something she had resolved to

48
buy; a saleswoman who called "Oh,
Henrietta," while waiting o n a customer was
alerting her co-workers to the fact that the
cutomer was a "hen , " or a difficult type.
Third, work culture imposed sanctions on those
who violated the group rules: penalties included
messing up a transgressor's assigned section of
stock, bumping into an offender or banging her
shins with drawers, public ridicule and humilia­
tion, and complete ostracism, which sometimes
drove people to leave the department. If the
informal work group demanded loyalty, it
repaid it with protection: it insulated the
individual worker from the demands of bosses
and customers alike.
Saleswomen had an ingenious variety of tac­
tics for manipulating managers , customers, and
merchandise to their own advantage. The first floor manager in front of his or her superiors.
element, management, was well aware that A boss deemed worthy of respect could count
saleswomen 's highjinks were not just a way to on the saleswomen' s backing when it counted,
blow off steam, but were evidence of an under­ particularly against upper management.
lying unity. Bosses understood that the selling Management directives frequently emerged
floor was the turf of the clerks, that it had its from the crucible of work culture in quite
own elaborate rules and social system which altered form. Saleswomen reorganized cumber­
were distinct from and often in conflict with the some paperwork routines to fit their own
store' s formal structure. T h ey tried convenience, and sometimes completely
sporadically t o suppress the more disruptive thwarted their purposes: in one department,
outbursts of the informal work group but in they effectively short-circuited a management
general they treated it with a wary respect and scheme for subtracting returned purchases
at least partially yielded control of the floor to from individuals' sales totals. Clerks refused to
it. They relied on the "clerking sisterhood" to take on extra duties which would eat into their
maintain good order and high morale; they "spare time" , and when they felt threatened by
cautioned new workers to tread lightly until new practices, such as self-service, they fought
they learned the customs of the department; back by doing sloppy or eccentric stock work
they even tried to coopt and institutionalize the on the new displays. Concerted action could
informal initiation process by designating one bend rules quite sharply: the eight women in
saleswoman an official sponsor of new clerks . one especially well-unified women's shoe
Saleswomen were astute observers o f their department unilaterally lengthened the lunch
superiors, punishing the bad and rewarding the hour from 45 minutes to a full hour and com­
good . A boss who gave offense received the pounded the insult by wearing huge hoop
cold shoulder or petty harassment in return; the earrings forbidden by the store's dress code. A
ultimate penalty was to embarass a buyer or helpless management acquiesced. The informal

49
work group also covered up for a certain no pay scheme could increase sales output, but
amount of theft of merchandise and materials; that sales levels were linked to the overall
managers warned one another worriedly that a atmosphere of the workplace. Bosses reported
department infected with the virus of thievery similar failure with competitive devices such as
was a serious threat indeed. sales contests, even when they offered cash
The most important and effective way in prizes, although they occasionally reported
which work culture worked against the interests successes with group, as opposed to individual ,
of the bosses, however, was in restricting incentive schemes. As universally as managers
output and limiting intradepartmental competi­ complained about restriction of output, no­
tion. Each department had a concept of the where did a boss testify to the successful
total sales that constituted a good day's work. elimination of the practice, even in the most
Saleswomen used various tactics to keep their insecure days of the depression.
"books" (sales tallies) within acceptable limits: The strongest epithet in the saleswoman's
running unusually low books would imperil a vocabulary - "grabber" - applied to those
worker's status with management just as extra­ unwary clerks who ran excessively high books .
ordinarily high books would put her in the bad The grabber seized on customers out o f turn,
graces of her peers. Individual clerks would sometimes two and three at a time; she shirked
avoid customers late in the day when their stockwork and paperwork; she gave the depart­
books were running high , or caIl other clerks to ment a bad name for offensive overselling. The
help them. Saleswomen managed to approxi­ fear of grabbing accounts in large part for the
mate the informal quota with impressive rigors of the departmental initiation process.
regularity, ironing out the fluctuations in Ignorant of the amount of the informal quota,
customers' buying habits in ways the managers and perhaps even of its very existence, outsiders
had never dreamed of. They adjusted the - new, part-time, or temporary clerks -
number of transactions they completed to required stern socializati o n . In some
compensate for the size of the purchases; if they departments, newcomers were effectively
made a few large sales early in the day, they prohibited from making any sales at all for the
might then retire to do stockwork. During the first few days; part-time and temporary clerks
slow summer season or during inclement were exiled to the duIlest corners of the
weather, they were more aggressive with the department. The retaliatory power of the
smaIler volume of customers; at peak seasons, informal work group was amply demonstrated
they ignored customers who might put them in one children' s wear department when the
over their quota. management made the mistake of firing a
Department store managers attacked the popular though unproductive saleswoman and
workers' stint with a bewildering variety of immediately replacing her with a new
commission, commission-plus-salary, and employee. The new clerk, experienced in the
quota-bonus payment schemes beginning in the ways of saleswomen's work culture and sensible
years just before World War I, but monetary of the hazards of her position , tried eagerly to
incentives to break worker solidarity were no learn how the department defined a "good
more effective with saleswomen than with book , " but her co-workers kept the
skilled craftsmen . The definitive industry study information from her and thus excluded her
of these plans concluded, not surprisingly, that from the work group.

50
Customers were the most strainful and least reluctantly and usually only on direct request;
constant factors in saleswomen's work lives, second, they often addressed customers with
barraging them with a kaleidoscopic succession unbecoming familiarity - the term that made
of demands, moods, and quirks and constantly bosses especially apoplectic was "dearie."
coming in for special treatment by the informal A customer whose only sin was Ito appear in
work group. While management ingenuously the department when saleswomen were not
maintained the fiction that all customers could prepared to greet her met with indifference, but
expect equal service, saleswomen picked and far worse awaited the customer who committed
chose among their customers and served them a more active offense against the "clerking
with widely varying degrees of interest and sisterhood. " If a customer appeared to a
efficiency. As one clerk, clearly near the end of saleswoman's practiced eye to be a looker, she
her rope, put it, " Al l customers are might be harassed or treated rudely; if she
crackpots ! " ; her co-worker, more relaxed but asked for something that was out of stock, she
still wary, grimly affirmed, "I like a counter might be told scathingly that no one wanted
between me and the customer. " 1 1 The customer those anymore; if she was too slow in making
was not an unambiguous enemy, for under the up her mind, she might find a number of clerks
right conditions she might become the sales­ ganging up on her to force a choice. Sales­
women's ally against management, but she was women discussed the worst customers loudly
always a potential threat. within earshot of other customers , an unsubtle
A theme that appears in management litera­ warning to those who might dare to cross them.
ture almost as frequently as " huddling" is that Customers could be allies, however. A sales­
saleswomen, even those on commission, used a woman who took a liking to a customer and
variety of tactics to avoid waiting on customers. sincerely tried to please her might be genuinely
Methods ranged from the subtle (pretending upset if she failed. In order to smooth rough
not to notice customers while engaged in transactions, saleswomen had a number of
stockwork or in conversations with fellow tactics with which they could secure the good
workers) to the blatant (disappearing on sudden will of the customer, often causing store
errands) to the outright rude (explicit refusals management extra trouble and expense in the
to show merchandise). The work culture process . Clerks could suggest the delivery of
allocated customers among saleswomen in ways small parcels to close a sale quickly, or suggest
that included rough rotation as well as reserving that a tediously undecided customer send home
certain types of customers for certain clerks; to a selection of merchandise to reflect on at
violate this order was to risk being labelled a leisure. Dry goods clerks generously over­
grabber. But there was a larger message to measured yardage while their pleased customers
management and to the public i n this behavior: looked on. To quiet customers' doubts, sales­
the saleswoman was taking her clients on her women would make wild guarantees or out­
terms and not theirs; while they might have a rightly misrepresent merchandise; they also
superior class position, she had the upper hand encouraged customers to place costly special
through her control of the merchandise. Hence, orders instead of trying to talk them into some­
two important subthemes in management's thing in stock.
laments about cler k s ' i n d i fference t o Saleswomen often built up clienteles of
customer s : firs t , t h ey displayed goods frequent customers, keeping files of their

51
addresses and purchases with their employer's Investigators who were dismayed at this lack
encouragement. On the one hand, close clerk­ of interest with which saleswomen presented
customer relations could encourage extra pur­ goods and the noncommital or even inaccurate
chases, but on the other saleswomen gave their answers which they gave to questions were even
clientele special treatment that was contrary to more appalled when they discoverd that these
managers' interests - for example, they same saleswomen were extremely knowledge­
withheld items from display until markdowns able abut their wares. One notably silent
could be taken on them, and then alerted saleswoman, for example, was so intrigued to
favorite customers. Moreover, it was not know more about her stock that she eaves­
uncommon for saleswomen to concentrate so dropped on a manufacturer's representative.
exclusively on "their" customers that they There was no doubt that the training in
completely ignored new or unknown cus­ merchandise information was conveying the
tomers. message to the clerk; the problem was in
Just as saleswomen would not wait on all cus­ convincing her to pass it on to the customer. In
tomers equally, so they would not sell all goods general, clerks persisted in selling what they
with equal energy. Saleswomen developed themselves preferred, if they made special
legendary instincts for good sellers; as one efforts to sell anything at all. A woman who
retailer put it, they could "spot a lemon quicker tried to buy service-weight stockings from a
thn a Mediterranean fruit fly. " 12 It was an clerk enamored with sheer silk hose would be
unwritten rule that buyers should heed their treated insultingly; a customer contemplating a
judgments, a rule which saleswomen enforced purchase, such as expensive silverware, which a
ruthlessly. In one toy department saleswomen saleswoman considered extravagant would be
refused to sell stuffed toys that they had strongly discouraged.
pronounced too low in quality, labelling them Saleswomen not only policed the merchan­
"drug-store Easter bunnies. " 1 3 Frequently, dise offered by the department, but also keenly
saleswomen took a real proprietary interest in observed the seIling skill displayed by co­
their merchandise, occupying themselves with workers. A sociologist doing field work in a
stockwork and displays to the practical exclu­ women's dress department observed the sales­
sion of selling. They eagerly showed fresh and women "Playing Customer. " They watched in
interesting goods, consigning older or worn total absorption as two' among them acted out a
items to bottom drawers where they awaited sale, recreating familiar types from both sides
profit-eating markdowns. Managers were of the counter. The skits were social glue,
sometimes able to introduce new items only shared rituals in which the saleswomen re­
with great difficulty. Domestics saleswomen emphasized their group solidarity against
were so impressed with the virtues of all-wool the perennial threat of the customer. They also
and Irish linen goods that they strongly resisted constituted an oral tradition, passing along and
the introduction of synthetic fibers after World elaborating the wisdom learned on the seIling
War II; buyers reported that clerks undid the floor. Finally, they reinforced the department
advertising efforts of stores and manufacturers pecking order by the ways in which different
with their "silent scorn" for the new members were caricatured. Other departments
materials . U had other forms of selling drama; frequently,
saleswomen would demonstrate their selling

52
skills to their co-workers by lavishing attention often was; but whatever the internal discord, it
on " lookers" on slow days . was clearly saleswomen' s work culture and not
This recognition of selling skill suggests that managers' conceptions of selling skill which
the informal work group could tolerate a cer­ determined their conduct .
tain limited amount of amiable competition as
long as it did not threaten the relationship of CONCLUSION
the whole group to managers and customers. The outline of the development of the work
Clerks could compete over favored customers, of American department store saleswomen
preferred selling locations, or rights to certain from 1 890 to 1 960 suggests some factors which
kinds of merchandise. Sometimes, these com- we should bear in mind in studying the history
PREtTILY of women' s work. We must, first of all, rethink

I
HOW
_y "AAMd lfl 1£ our definitions of skill. Whether .in store,
WI'fl.\ YOUR t>RUS! office, or factory, most women' s work has been
regarded as unskilled, but we should find new
ways 110 conceptualize work which reflect its
real nature and are not bound by traditional
male-oriented notions of skill. Second, we
should be alert to the fact that a linear
degradation of work was not the invariable fate
of the woman worker. It is critical to under­
stand the impact of the whole process of ration­
alization: the limits of the application of scien­
tific management, its differential effects on
men and women, and the importance of other
types of management reform, particularly
personnel work and human relations. In many
occupations, the impact of a more wholesome
petitive aspects could erupt into outright con­ work environment may have been greater than
flict ; more often, however, it appears that the that of Taylorism , and in some occupations
relative flexibility of the selling floor allowed managers actually sought, at least for a time, to
individuals to stake out special roles which were upgrade employees' skills. Finally, we must
then t acitly recognized by the group. investigate the ways in which work culture and
Hierarchies of age, experience, ethnicity, and the informal work group limited management ' s
skills played some part in assigning these roles, freedom of action and provided a measure of
but there was ample room for simple personal workplace autonomy for workers . The work
inclination. In one department, the turf was culture of women workers is particularly i1J­
elaborately allocated by the informal work understood, but sales work provides an
group , despite bosses' persistent efforts to example of an enduring work group in the face
change the arrangement; the group functioned of rapid turnover, a high incidence of part-time
peacefully because everyone knew her place and and temporary work , and women 's supposed
kept to it. The clerking sisterhood was not primary identification with home and family
invariably one big happy family, although it rather than with paid work. The prospects for

53
the future are mixed; innovations in data field work in a selling department; they are especially

processing and the pressure of discount-store revealing because of the students' position as present
worker and future manager. Rich sources of anecdote.
competition may well have undermined the
4. The single most valuable source I used was a human
conditions favoring the work culture of sales­ relations study of the children's wear department at
women, and increasing numbers of workers are Macy's: George F.F. Lombard, Behavior in a Selling
seeking the formal protections of a union in Group: A Case Study of Interpersonal Relations in the

addition to those of the informal work group, Department Store (Boston, 1 955) and the thesis on which it
is based , Executive Policies and Employee Satisfactions: A
but the practices which I have described here
Study of a Small Department in a Large Metropolitan
are hardly a thi rlg of the past. Store. D.C.S. thesis, Graduate School of Business
Administration, Harvard University, 1 94 1 . Lombard is an
extremely astute observer, and, more important, he has
great respect for the people whose work lives he studied .
5. Articles from the popular press, social investigators'
SOURCES
reports about department stores, novels, films. I have used
these here only for background, but they are rich sources
I wish to thank Edward Benson, Ann Bookman, Roslyn indeed for the study of the cultural aspects of consumption.
Feldberg, Maurine Greenwald, Barbara Melosh, and Susan
Reverby for helpful and supportive criticisms on earlier
versions of this paper. NOTES
Because of space limitations, I have only annotated direct
quotations and sources that do not apply to department The phrase. "the clerking sisterhood" comes from Zelie
stores below. Full citations may be obtained by sending a Leigh, " Shopping Round, " A tlantic Monthly, 1 38 (August
stamped envelope to Radical America. 1 926), 205.
The sources I have used for this paper fall into five
categories: I . David Montgomery, " Workers' Control of Machine
I. Management literature: System and its successor, Production in the 1 9th Century," Labor History, 1 7 #4
Business Week; the Bulletin (later titled Stores) and other (Fall 1 976), 485-509; Harry Braverman, Labor and
publications of the National Retail Dry Goods Association, Monopoly Capital: The Degradation of Work in the
the major department store trade association; the Dry Twentieth Century (New,York, 1 974).
Goods Economist, later the Department Store Economist;
2. Braverman, pp. 265-266.
the Journal of Retailing; and a variety of retailing
handbooks and training manuals. This material is useful 3. Daniel Nelson, Managers and Workers: Origins of the
principally in learning about managers' ideas and practices, New Factory System in the United States, 1880-1920
but it is also possible to deduce a great deal about workers' (Madison, 1975).
behavior from management's complaints about them. 4. See Alfred D. Chandler, Jr., Strategy and Structure:
2. Store histories: although all are management-oriented, Chapters in the History of the American Industrial
and some nothing more than long advertisements, they
Enterprise (Cambridge, 1962).
i
prov de some useful information. The best are: Mary
5 . Anne O'Hagan, "Behind the Scenes in the Big Stores ,"
LaDame, The Filene Store: A Study of Employees '
Munsey 's Magazine. 22 (January 1 900) , 535.
Relation to Management in a Retail Store (New York,
1 930); Ralph M. Hower, History of Macy 's of New York, 6. Beatrice JudelIe, "The Changing Customer,
1858-1919: Chapters in the Evolution of the Department 1 910- 1 91 6," Stores, Vol. 42 No. 10, Nov. 1 960. p. 14.
Store (Cambridge. 1 943); Henry Givens Baker, Rich 's of
7 . "A Saleswoman Speaks to Management ," Bulletin of
A tlanta: The Story of a Store Since 1867 (Atlanta, 1953);
the National Retail Dry Goods Association, 24 # 1 2
Robert W. Twyman, History of Marshall Field & Co.,
(December 1 942), 1 8 .
1852-1906 (Philadelphia, 1 954)
3. Masters' theses written by students in retailing at
Simmons College and the University of Pittsburgh. Most of
these take the form of case studies. based on the student's
;::
54
8. "How Bloomingdale's Trains for Better Customer

MERIP REIORTS
Service, " Stores, 46 # l l (December 1 964), 24-25.

9. W . H . Leffingwell, "Sizing Up Customers From


Behind the Counter, " The American Magazine, 94
(July 1 922), 1 50.

10. "Expose Employees to Knowledge, " Department Store


Economist. I #14 (August 10, 1938), 3 5 . .. ..,� �:'.: - '..'..:.�
"...= .,; ,:.',:,.::,:�'''-': "'",:-. ;..::.:.
I I . George F.F. Lombard, Executive Policies and
· ..,,· ·'...• ... .....t• •,... <4. ..'; ....,· ...
",�. �. _',.}>
�....J' .. ..\o ,.., ........., . ....... _
..._ ' J
.... ..,. .. \pI..- ",""
. ,;.....
Employee Satisfactions: A Study of a Small ' . .,
.........A_' r.--" .,. _ I ._ .;-tr
.. �",
'...
" ...
...""...
� "' �' '''' ) '':':''' ''''''''' lwo""

Department in a Large Metropolitan Store, D.C.S. ,...."'''J 4 "'.... - .,·. ... ....· ." ....· -1'
t-.�. "-:' .... r ,,"" ' " I'" _' ,....'
.�"' .>-- " � ""· Iioo ,. , , _

thesis, Graduate School of Business Administration, .


� . ...J' .. .. '"" J JIOI'
� ...., 'W, , .'. yo .
.. ...oIo ; ;.
,j�'.;./oI,
... "'..... ,;-.
"" e" "',
Harvard University, 194 1 , pp. 348, 355. t;'
,

1 2 . Lawrence Bitner of Filene's, quoted in C.E. Eerkes,


"The Employee - A Preferred Customer," in Joint
Management Proceedings, National Retail Dry Goods
Association (New York, 1 934), p. 78.

13. Mildred Farquhar, "An Analysis of a Toy Department


in a Department Store." University of Pittsburgh M.A.
thesis, 1933, p. 14 .

14. "Training for Better Sales," Stores, 3 5 #9 (September


1953), 28.

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55
DARE TO STRUGG LE,
DARE TO IN FLUENCE PEOPLE

Frank Ackerman

This is the text of a speech I gave at the 1 977 convention of the New American
Movement (NAM). Founded in 1 97 1 , NAM's original strategy was to present a coherent
socialist politics within the anti-war movement, and to prepare for the upsurge of working­
class activity expected to result from the economic crisis. As the anti-war movement
subsided, and the working-class upsurge largely failed to occur, NAM floundered for a
while, seeking the "perfect program" that would automatically lead people to a socialist
consciousness. The splits and loss of membership in some areas in 1 �74-75 resulted from
this period of strategic confusion.
The new strategy adopted in 1 975 reoriented NAM away from the search for the perfect
socialist program, and focused the organization on work in unions and existing mass
movements. The implementation of the new strategy has led to a new period of organiza­
tional growth, and to the beginnings of success in many areas of mass work. In that
context , my speech examines some of the problems that continued success may bring: the
danger that too much critique of our former purism, and too much uncritical immersion in
mass movements, could lead to reformism; and the difficult balance required to avoid
reformism without avoiding realistic mass work altogether.
For more information on NAM, see the monthly magazine Moving On ($5 a year),
strategy papers, and theoretical Discussion Bulletins, all available from NAM, 3244 N.
Clark St. , Chicago, 60657 (new address).

56
I'm going to talk about reformism, what it is of the CIO leadership. Richmond's opinion of
and what it means to avoid it in our mass work. this and similar compromises is not that the
I'll start by describing a chapter in one of my Left-Center bloc was a bad idea; nor even that
favorite books, A Long View from the Left by some tactical compromises to preserve it were a
Al Richmond. In one of his theoretical chapters, bad idea; but rather that the party's balance of
Richmond evaluates the experience of the unity and struggle within the bloc had tipped ,
American Communist Party in the 1 930's, and ever more lopsidedly, toward all unity and no
compares it to the Chinese Revolution. He struggle. In Richmond's words,
presents two principles that are necessary for At each point of the CIO story there was, of course, a
any serious revolutionary movement: first, the credible tactical argument, hinged on preservation of the
left must work in a united front, a unified mass Left-Center bloc, for the position taken. Viewing it all in

movement fighting for immediate, non-revolu­ historical perspective, however, it is difficult not to
conclude that in their sum those positions represented a
tionary goals; second, the left must maintain
rape of principle by tactic. And in the end what profit was
the correct balance of unity and struggle within there in the shrewdness of the tactic? The question concerns
the united front . more than narrow self-interest . Patently, surrender of
In China, Richmond's example of the suc­ independent positions and compromises of principle eroded

cessful use of these principles, the Communists Left strength and moral authority, but did not these
concessions also vitiate the character of the CIO as a
formed an anti-Japanese front with their
militant, progressive movement? The more the Left
former enemies, the Kuomintang. This front conceded , it might be said, the less it contributed to the CIO
remained in existence until 1 945 - even though and the less it got for itself. (p. 244)
the Kuomintang killed a unit of Communist
troops in 1 94 1 . Mao and others criticized the CURRENT NAM DEBATES
CP's tactics within the front at times for How does this relate to our present debates in
placing too much emphasis on unity, at times NAM? The first principle, the need for a united
for too much emphasis on struggle: balance had front, for the left to work in mass movements,
to be constantly restored when the party veered has been the most important issue debated in
off to one side or the other. NAM over the last three years . By now this
In this country, the Communist Party was in principle has been quite largely accepted , a sig­
theory following a similar policy. However, nificant change in view of the new left origins
Richmond argues that the party leadership of early NAM . Doubtless, isolated exceptions
actually made one compromise after another can still be found - members who still reject
within the CIO to preserve the unity of the Left­ mass work when it fails to lead immediately to
Center bloc, the CP's alliance with the CIO socialist consciousness. But for the most part,
leadership. Richmond's most striking example this question is no longer controversial in
concerns the election of the UAW president at NAM .
that union's 1 939 convention. On the second principle, the need for a
A delegation of national communist leaders, headed by balance between unity and struggle within mass
Earl Browder, descended on that convention to persuade . movements, we have reached less clarity and
Communist delegates to support R.J. Thomas, an incom­ agreement . In fact, this principle can even be
petent opportunist, for the union presidency against George
obscured by the frequent repetition of the
Addes, a militant who was associated with the Left in
urgency of mass work - as if that were still the
internal union politics. (p. 238)
major point of controversy.
The reason was that Thomas was the candidate

57
For example, take the familiar argument becomes reformism, the tendency to suppress
about the economic crisis of the 1 970's: the or compromise our independent positions to
crisis has meant lower profit rates for U.S. preserve the unity of the mass movement .
capital, and has led to ruling-class attempts to Reformism is not, except in rare cases, a
restore higher profits at the expense of the matter of bad faith, misleadership, "taking the
working class. Now more than ever, the argu­ capitalist road, " or anything of the sort. Much
ment goes, we have to unite with existing mass more often, it is a very understandable response
movements to defend the living standards and to the constant pressures we all feel in doing
reform victories that have been won in the past, political work - pressures to just tone it down
in the face of the capitalist push for cutbacks a little bit, be a little more reasonable and com­
and retrenchment. promising, wouldn't you be more effective if
This argument is true as far as it goes. But you were a little less difficult and radical­
unfortunately it doesn't go very far. Though sounding? Anyone who is completely free of
often presented as if it could guide our political this pressure is probably not doing useful mass
work, the economic crisis argument tells us work.
neither which mass movements to work in, nor This pressure is all the harder to resist
how to work in them. The only strategic conclu­ because what is needed is not just a massive
sion that can be drawn from it is the undifferen­ counter-pressure, but a delicate balance. Some
tiated urgency of mass work. Typically, the of the compromises we are pushed toward must
argument is followed by a catalogue of be made; too many compromises, as Richmond
recommended movements or activities. But the explains, add up to a serious change in strategy,
catalogue can be rewritten according to indi­ even if each one seemed justifiable by itself. A
vidual speakers' preferences, since it has little long march backward as well as forward begins
logical relationship to the economic crisis with a single step.
argument .
I am not going to talk about which move­ AGAINST REFORMISM : A SOCIALIST
ments to work in. This is a complex question PRESENCE
which will have partially different answers in More specifically, there are two parts to the
different areas, although there will be national question of reformism: one about socialist
priorities as well. Rather, I want to talk about presence, the other about socialist strategy.
how we work in mass movements , how we First on socialist presence, which itself has two
maintain the balance between unity and aspects, one quite familiar and the other less so.
struggle. Traditionally, the left has defined reformism as
At a time when the left is relatively isolated forgetting about the ultimate goal of socialism,
from mass movements, the most likely error is and focusing exclusively on the existing state of
sectarianism, rejecting immediate struggles popular movements . As Bernstein expressed it,
because they don't have pure enough politics or " The movement is everything, the goal is no­
lead directly to discussion of socialism. But as thing . " The response to this aspect of refor­
we move out of isolation into widespread mism is straightforward : we have to maintain a
involvement in mass movements - the transi­ public socialist presence, through schools,
tion which I believe we are rapidly, and publications , forums, and through some
correctly, making - the most likely error (certainly not all) members being willing to

58
publicize their socialist affiliations in their mass and the machinery of the state ; the
work. establishment of a society that is able to
This is a good start, but it is far from enough. eliminate class, race, sex and national
Reformism can affect our socialist presence in oppression. I definitely favor popularizing this
another way. As well as the pressure to stop vision, expressing it in jargon-free, colloquial
talking about our ultimate goals, there is a language . But there is no way that rephrasing it
pressure to redefine the goals, in a way that will bring it within the present boundaries of
makes them more acceptable, less threatening, mainstream political debate: we have to work
more within the existing boundaries of main­ toward the day when we are strong enough to
stream political debate. The Democratic move those boundaries, not try to talk our­
Socialist Organizing Committee (DSOC) , and selves inside their current location.
many editorials in In These Times (ITT), Thus there are two aspects of reformism as it
represent this error. DSOC and ITT both affects socialist presence: the pressure either to
proclaim, often enough, that they are socialists; drop or to dilute our statement of ultimate
but they are so anxious to make socialism goals. Our response must be to maintain a
immediately acceptable to the liberal wing of socialist presence, even at the cost of some
the AFL-CIO leadership, left-liberal congress­ effectiveness in mass work; and to remember
people, and reform leaders in general , that they that an honest description of our goals cannot
transform the vision of a socialist society into be made appetizing to everyone. True, it
an amalgam of achievable reform proposals. includes some smaller morsels of social­
And while they may have some of the right democracy which the bourgeoisie could be
kindling piled up, they've definitely lost the forced to swallow; but it includes some larger
flame. chunks as well, which they are guaranteed to
The external forces pushing us in this choke on.
direction are strong: If you have to keep talking
about socialism, one can almost hear our liberal AGAINST REFORMISM : A SOCIALIST
acquaintances saying, why not break it down STRATEGY
into smaller, more practical-sounding issues? Turning now from socialist presence to
Issues like socialized medicine, public invest­ strategy, there are reformist pressures that
ment banks, public energy companies? Or why affect the way we work in mass organizations.
not talk about those sort-of-socialist countries In particular, there are pressures to identify
in Western Europe? ourselves too closely with the present leadership
Don't get me wrong - I think that social­ of mass organizations, and with the leader­
democracy, Western European style, would be ship's strategies. At a time when activism is not
an improvement over the anti-social democracy widespread , such as the presen t , our
this country now enjoys. But there is a world of involvement in reform movements often leads
difference between proclaiming that you are to personal and political ties to the leadership,
part of the Second International, as DSOC rather than the rank-and-file, of the movements
does, identifying yourself with the ruling - for the simple reason that the rank-and-file
parties of West Germany and Portugal , on the is fairly inactive.
one hand, and my vision of socialism on the These ties to the leadership, or to the handful
o t h er h a n d : workers' owners h i p and of hard-core activists, are valuable. Without
democratic control of the means of production any such relationships we would likely end up

59
in a sectarian, isolated position within mass the world. The leadership of most groups will
movements. But again, it is a question of be thoroughly imbued with this style of
balance: too much of a good relationship with operation. Here, too, there is no point in
the leadership means giving up any independent challenging the leadership abstractly; but since
strategy; and as Richmond warns , it can mean so many social conflicts pit one part of the
that the mass movements end up weaker as working class against another, the problem of
well. integrating different struggles is bound to arise.
Finally, then, the core of the problem of ·
Third, we need to look, soberly, at the small
reformism: what's wrong with the present
scope of existing mass movements . The per­
leadership of mass organizations? When and
centage of the labor force that belongs to
why should we break with their strategies? I will
unions is actually declining. Most reform
discuss three parts of the answer.
groups involve only a tiny fraction of the con­
First, we should support internal democracy
stituency that should be supporting them. The
and broadened membership participation in
problem is not just that there are too few people
mass organizations, when the issue comes up .
working to build these movements, and that
In a time of mass inactivity, small organizations
more are always needed - that's the one
become cliquish, and large organizations
criticism which will always be acceptable to the
become bureaucratic and hierarchical. This, in
leadership, and it is partially true. The problem
turn, tends to prevent increased participation in
is also that the leaders and staff of unions and
the future. There is no sense in challenging an
reform groups often have very ineffective
undemocratic organization abstractly; but
organizing strategies.
when there is a progressive rank-and-file
For example, in Somerville community poli­
opposition, or when interested people are being
tics there are a fair number of reform groups,
driven away by the group's closed structure, it
and a stable network of reform leaders who
is time to push for more openness and internal
keep them going. Yet, although several past
democracy. The lack of democracy has reached
elections have suggested that Somerville has a
epic levels in many unions, of course; the
mildly pro-reform maj ority, the reform
experience of our NAM chapter with Fair
leadership suffers from a severe timidity about
Share, * and of Baltimore NAM with Maryland
mass organizing, and repeatedly pursues a much
Action, suggests that this is becoming a serious
too electoral strategy. They try to get reformers
problem with at least some of the new populist
elected on a very non-political basis, simply
organizations.
as the more honest candidates, and then hope to
Second, we should advocate links between
introduce their reforms gradually after they are
different constituencies: between city workers
in office. (Even this strategy has failed, as the
and taxpayers, industrial workers and environ­
"reform" mayor became more and more inter­
mentalists, and so forth. The interest-group
ested in his own personal power, rather than in
style of organization common to unions a,d
reforms. After eight years of his administra­
reform groups often leads to a parochialism, a
tion, the voters threw out him and his
smugness about defending the group ' s
supporters, and brought back the old machine,
traditional membership and ignoring the rest of
in the last election.)
I am not saying this to sneak in a denuncia­
• See Frank Ackerman, "The Melting Snowball," Socialist
Revolution 35.
tion of electoral politics. I look forward to the

60
day when the left matters to the outcome of Richmond described in relation to the labor
elections, either because we run our own movement?
candidates or because of the impact we have on
To summarize, a socialist strategy breaks
the positions other candidates take. But the
with the leadership of mass movements, when
strategy of the Somerville reform leadership
the issues arrive, over lack of internal
attempts to rely on elections without mobilizing
democracy, single-issue parochialism, and
a mass base - all the more tragic an error since
timidity or weakness of organizing approach .
it appears that they could mobilize that base if
This, in addition to maintaining a socialist
they tried.
presence, is what I mean by avoiding refor­
I suspect that the situation in Somerville is
mism. Again, let me stress that these are all
not unique; in such cases the weakness of the
questi o n s of b alance. Too constan t l y
traditional reformers' strategies implies that we
disagreeing with t h e leaderhip o f reform move­
need to start friendly but separate mass organ­
ments is sectarian; too rarely disagreeing with
izations. Of course in other cases this is not
them is reformist. The balance has to be
true: a group like NOW represents the opposite
endlessly re-established when we begin to
extreme, an obviously important focus for
waver.
political work. Few mass organizations, how­
Let me close by anticipating a major criticism
ever, are currently as healthy as NOW. The
of my remarks. I predict that I will be accused
question of when to work in existing groups,
of mistaking the major error NAM is likely to
and when to start new ones , has to be answered
make. We are still much closer to sectarianism,
locally or case-by-case.
it will be said, and such elaborate warnings
Even in unions, where there is no possibility
about the dangers of reformism will only make
of starting separate groups, our criticism of the
us more sectarian. I disagree because I feel the
leaders' strategies will often be important.
rapidness of the transformation taking place in
Consider, for example, the timidity and slow­
NAM: our chapter, and most chapters, have
ness of the Clothing Workers in doing anything
moved rapidly into mass work. We are
visible about the J.P. Stevens boycott. Or -
beginning to engage in successful, growing
and on this point I'd like to criticize NAM' s
activities, which have once again, the excite­
activity last year - consider our reactions t o
ment of contact with widening circles of
the Sadlowski campaign. Some o f the NAM
previously uninvolved people - a refreshing
members most involved in the Sadlowski
change from the last few years' wanderings
campaign had important criticisms of its
through isolated debate.
organizing techniques, things that made
And it's because of this feeling, the rapid
Sadlowski weaker than he should have been.
transformation, the beginnings of success, that
Unless such problems are catastrophic (which
it's time to look ahead a few years. Not to
they weren't) they shouldn't be publicly
gloat, or to relax, but to anticipate the new
debated before the election. But in the Moving
problems that success may bring. It is in this
On article written after the election, (the only
sense that it is important to consider the
national position we officially took) we con­
problem of reformism.
tinued to present un critical support of
Sadlowski. How, then, will we learn from our FRANK ACKERMAN, a member of NAM.
own members' experience and criticisms? And lives in Somerville. Mass.• and is on the staff of
isn't this the beginning of the same error Dollars and Sense.

61
SAN F RA N C I SCO SCH OO L WO RKERS'
U N I O N STR U G G LE

Judy Syfers

Near the finish of a struggle to establish our own union local of school paraprofessionals
in San Francisco, I happened to see the movie, "Union Maids" . The film is an inspiring
story of three working women in the thirties who organized and fought for unions which
made real changes in their lives and their working conditions. I remember well how I felt
when I left the theater where I had seen "Union Maids" . If only it were still like that, I
thought. If only a union still meant solidarity and strength. If only I did not feel dishonest
when I urged other workers to support a union. If only I could, like those women in the
movie, put my trust in the union.
But I didn't feel that way. I felt, as a worker, that I now had two enemies: the
management under which I had to work, and the big unions. For me and my fellow workers
the message of "Union Maids" did not hold. It's just not that simple anymore.
And now, a year later, I do not belong to the union (the American Federation of
Teachers) which "represents" me. Nor do most of my fellow workers. And, like them, I
will not join it. Our story is probably not unique. Perhaps the telling of it can help other
public workers who find themselves involved in union struggles.

EXPLOITATION OF PARAPROFESSIONALS
There is no doubt that we school paraprofessionals, as largely unorganized workers, are
severely exploited. As an illustration, I remember another para once telling me about a
conversation he had with a street cleaner who had never heard of paraprofessionals . The
62
para described his job. The street cleaner com­ college education, remain at the bottom of the
mented that it sounded like a pretty good job. pay scale.
The pay wasn't so great, but you can't have We are exploited equally, however, when it
everything. "What kinq of fringes do you comes to fringe benefits. Only about four per­
get? " asked the street cleaner . "None", cent of us enjoy permanent status and thus
answered the para. The street cleaner looked receive some fringe benefits. The rest of us, as
astonished. " Man" , he said, "then you ain't temporary workers, are denied all fringe
got a job. You're just volunteering, and they benefits, vacation pay, etc.
pay you a little to make sure you come back the Not surprisingly, we are the only group of
next day ! " school employees in direct contact with
And now that the unemployment situation in students which even begins to reflect the racial
this country has become so severe, we do intend composition of the student population. In San
to come back every day . There are about 2500 Francisco the student population is 75070 Third
of us in the San Francisco public schools . World; the teachers are not much over 20070
Nearly all of us work in the classrooms. We do Third World, and that percentage continues to
everything from janitorial and secretarial work drop as the seniority system - upheld by both
to actual teaching. We have no real job descrip­ the administration and the union - mandates
tion, and what we do as paras depends on what the laying off of the more recently hired Third
school we work in, what teacher we work World teachers. It is impossible to obtain from
under, and sometimes what state or federal the school district exact statistics regarding the
program pays our wages. racial composition of paras, but at least half of
Our job conditions have been bad enough us are Third World . Most of us are women, and
that one Black school board member in San many are single parents of school children.
Francisco has a speech he occasionally gives In San Francisco our undesirable situation is
about us which we call his "slavery speech" ; he compounded by a complicated legal confusion
eloquently maintains that the paras in this dis­ over who is really our employer. Due to a
trict are treated like slaves. special provision in the California State
Although the historical analogy may be in­ Education Code, classified employees in the
correct, our j obs are miserable. We are seasonal San Francisco public schools (all employees
workers, hired in the beginning of the school except administrators and certificated teachers)
year, and fired automatically in June with no are technically employees of the city rather than
assurance of being hired the next year. Our the school district . We are considered
work is mostly part-time, the average work day "exempt" civil servants; that is, we are exempt
being about four hours. While there are no from the job security and fringe benefits that
qualifications for the job, our pay is deter­ other city workers get. The exemption allows
mined solely by educational background, and the school district (rather than city hall) to hire
those with two or more years of college make and fire us, but also allows the school district to
over a dollar an hour more than a high school disclaim any responsibility for us. They do not
graduate. Since there is no pay increase for legally have the power to set our wages, etc.,
experience, the pay differential based on though they have the power to determine our
education becomes clearly discriminatory. working conditions, hours of employment, and
Third World workers, who tend to have less so on. This arrangement is very convenient for

63
both city hall and the school district. Each one started out, however, became a good deal less
blames the other when complaints are made, clear as the struggle began.
and neither one does anything. There have always been unions around who
Lastly, while it is not usually listed as one of were quite willing to take our dues money.
our working conditions, something needs to be Despite the ambiguity of our status as city or
said about the psychological devastation that school workers, the American Federation of
most of us suffer. It is no secret that public Teachers (AFT) claimed some few hundred of
schools in this country are failing to educate us as members. The Service Employees Inter­
American children. We, as paraprofessionals national Union (SEIU), the largest union of city
who deal with children in the schools on a more workers, had a few paras as members, though
individual basis than any other school workers, the AFT and SEIU had arrived at a jurisdic­
must see every day the visible evidence of tional agreement that the AFT would be the
American educational failure. And - if we only union to recruit paras. The AFT was
want to keep our jobs - we must all too often powerless, however, to do anything for paras,
stand by silently and impotently as we watch for there was no collective bargaining for
incompetent or insensitive teachers and admin­ school employees. Then in January of 1 975 the
istrators daily add to the damage already done Rodda Act became law, establishing collective
to our children. Moreover, we must stoically bargaining for school employees in California.
receive our own daily doses of humiliation at This was our chance. Now if we could organize
the hands of those same teachers and adminis­ and elect a union under this new law, we might
trators. We must always be reminded of our be able to end forever the confusion over the
"place". In many schools, for instance, we are identity of our boss, establishing ourselves once
not allowed in the teachers' lounge; that room and for all as school workers, not city workers.
is exclusively for teachers. In one school a para We could then sit down with the school district
had the vulgarity to faint in a classroom near and work out a contract which would be legally
the off-limits teachers' lounge. There was binding. We would have a voice at last.
considerable concern over whether or not that Shortly after the Rodda Act was passed, an
para should be allowed to rest in that lounge set independent organization of paras was born.
aside for her superiors. In the end she was Its foundations lay in a small group of paras
helped to a basement room. (all of us politically active) who first met
together in 1 973 to discuss our situation as
THE NEED FOR A UNION workers. We needed some kind of movement.
Working at the bottom of the educational We had recently suffered more deprivations
hierarchy and isolated into the different class­ through new city rulings, and the union (AFT)
rooms of some 1 50 different school buildings, was doing nothing for us. But we are a widely
we are a fine example of the powerless - and scattered work force, and there wasn't even a
unorganized - worker. And so it seemed to a method of communication open to us.
few of us a few years ago that one solution to That last realization led us to our first move .
many of our problems as workers lay in Unless there was some form of communication
organizing ourselves into a union which would among the workers, nothing was possible. So
truly represent all of us, which would become we started a newsletter. The newsletter, which
our weapon. What seemed so clear as we focused on national questions facing public

64
education as well as local problems, continued although the people who became involved with
for a year. The people who worked on the the union struggle were more representative of
newsletter and distributed it (free) to as many paraprofessionals in terms of race and educa­
schools as we could, developed a good working tional background, the leadership tended to
relationship with each other, and did, in fact, remain in the hands of mostly single, white
establish a beginning network of communica­ women.
tion and contacts in the various schools. Those
accomplishments proved invaluable during the CHOOSING A UNION
later union struggle. While there were a number of important
By the second year of the newsletter, we issues UP could deal with, the one issue that
agreed that something more than just a news­ emerged clearly as the cause for the most con­
letter was needed . Attacks on paras from the cern was the newly passed collective bargaining
school district and the city had increased . So we bill for California school employees. We knew
called for a general meeting of all paras . The that teachers, who outnumbered paras, would
meeting was not large, but it did pull in some choose one of the two competing organizations
new people. By the third general meeting in (the AFT and the Classroom Teachers
December of 1 975, the new group decided to Association) as their bargaining agent. If paras
form into an on-going organization, naming did not elect a union representative, we would
itself United Paraprofessionals (UP). be left out in the cold, and there would be little
The group of people who had worked on the to prevent the teachers' union and the school
newsletter were not representative of all para­ district from negotiating us out of jobs,
professionals . We were all white, and we were releasing more monies to insure more jobs for
all women. All of us had some college educa­ teachers.
tion, and were all active in one or another pro­ Our next question, then, concerned what
gressive political organization or group. Most kind of a union would best represent paras.
of us were single and childless. It is difficult, There were three alternatives: we could form an
even in hindsight, to assess what effect on the independent union, we could align ourselves
later union struggle the character (i .e. , white with the AFT, or we could approach the
radicals) of that original group had, but there American Federation of State, County, and
can be no doubt that our limitations and our Municipal Employees (AFSCME), the only
biases played at least some part in our final other AFL-CIO union open to us which repre­
defeat . sented public workers.
One obvious weakness, probably arising The first alternative was quickly dismissed.
from our past working relationships, was that None of us felt that we had the resources with
as an organization UP remained very loose. We which to form an independent union, and we
never established officers, dues, by-laws or any felt that an independent open-shop union
other sort of official form . We were severely (closed shop was prohibited by the law) of para­
pressed for time. We had to deal immediately professionals would not have enough weight in
with the question of choosing a union to San Francisco. Suspicious as people felt about
represent us and could not afford the time to the AFL-CIO, they also felt that they needed
work out structure. Whatever our reasons, that kind of organized backing.
however, the result of oui looseness was that, We were then left with choosing between the

65
AFT and AFSCME. We knew we wanted a ficated personnel (teachers) and classified
union in which paras could have control over personnel were to be in two separate units,
para issues and contract negotiations. We which meant that if both teachers and paras
wanted a union with rank and file control. We elected the AFT as their representative, they
wanted a union whose leadership reflected the would both be members of the same local. Two
racial and sexual composition of its consti­ different contracts, however, would have to be
tuency. We wanted a dues structure based on negotiated. The AFT, as primarily a teachers'
income because of the unequal pay scales and union, is first concerned with the working
number of working hours among paras. We conditions of teachers which are quite different
wanted a democratic union with open member­ from the working conditions of paras. Teachers
ship meetings . And we wanted our own local. number twice the work force size of paras.
That last demand was pivotal in terms of our Further, the racial composition of teachers and
final decision. It is important at this point to paras is quite different , paras being nearly half
,

say something about the structure of AFT Third World . Under these conditions, it seemed
Local 6 1 in San Francisco, in which many UP obvious that the major effort of the AFT would
members were enrolled. There were two be put forth on behalf of the teachers. If, then,
caucuses in the union: Progressive Action the teachers negotiated a contract acceptable to I
i

Caucus (PAC), a pro-Shanker caucus (Albert them, and the paras were presented with a i
Shanker is the International President of AFT), contract which was unacceptable to us, we
controlled by the leadership of the local would be in a very weak position to force the
president, who was also one of the international . school board to renegotiate. There is not at this
vice-presidents; and Teachers Action Caucus time the ghost of a chance that teachers would
(TAC), a small militant group largely con­ ever vote to go out on strike over an
trolled by members of the Progressive Labor unacceptable offer to paras, and since teachers
Party. In a successful effort to stifle the so far outnumber paras, we would be out-voted
dissident voice of TAC, the leadership a few if that issue ever arose . We would be effectively
years ago had dispensed with open membership denied a worker's last ace in the hole the
meetings and instituted a "delegate assembly" right and ability to strike.
in their place. Each school has one delegate per United Paraprofessionals sent delegations to
fifteen union members, and only delegates have both unions inviting them to come and talk to
a voice or a vote in the monthly meetings. us. AFSCME representatives agreed to come to
Further, the Executive Board, totally controlled a UP meeting. The AFT refused to come and
by PAC, has full control of all union com­ talk to us, and further stated that under no
mittees; they decide what committees are to be conditions would they permit paras to form a
established, and they pick the members of the separate AFT local, nor would paras be allowed
committees and the committee chairs. to do negotiating (they have since changed their
As the AFT was (and still is) constituted, it . tune on that last item). The president's attitude

certainly did not meet our of a was openly hostile to UP with insinuations
democratic union · controlled by rank and file. (even to the press) that our sole purpose was
But even if AFT Local 6 1 had been a demo­ union-busting.
cratic union, there was another potential When AFSCME came to talk to us, they
problem for paras . Under the Rodda act, certi- sounded like The Answer. They promised us

66
our own local, controlled by paraprofessionals. had, at the beginning of the year, petitioned the
They promised us full control of by-laws, Board of Supervisors to create a thirteenth unit
negotiating, dues structure, and so on. They specifically of paraprofessionals. The Board
promised us the full backing of the local Joint complied, and Unit 1 3 was established. The
Council, of which they were a member. And significance of that action totally escaped us
they promised us an operating budget in the when it happened. But now with the existence
neighborhood of $30,000 out of which we of Unit 1 3 , the AFT filed for a union represen­
would pay two ful l time professional tation election for paraprofessionals under the
organizers, that budget coming from the City Charter, ignoring the new state law for
combined two Internationals of the Joint school workers.
Council. It was clear what the AFT tactics were.
The Joint Council was a local organization of Under the city charter which sets down the rules
three unions in San Francisco which repre­ governing city union elections, only permanent
sented public employees, and was made up of employees can participate in elections. And
AFSCME, Union of City Employees (a small only 40/0 of us are permanent employees. The
independent union formed from an opposition president plainly figured that he could win an
caucus within the SEIU local of city election with only four percent of the em­
employees), and the Transport Workers Union ployees eligible to vote, and once having won
(TWU) which represented the bus drivers, one that election he would have effectively stopped
of the strongest unions in the city (and, as other any organizing with another AFL-CIO union .
city workers had discovered, a crucial group of Although we had known nothing about them,
workers when strike support was needed) . The the provisions for city worker union elections
possibility of organizational connections with had been in existence for several years. If the
other groups of city workers - in particular the AFT had been serious about working to better
bus drivers - played a major role in our final the job conditions of paras , they could have
decision. filed for such an election - despite the
We set a date and arranged another meeting limitations of the City Charter - before there
at which we would take our final vote between ever was a State Collective Bargaining Act for
AFT and AFSCME. But before that next school employees.
meeting, our hand was forced. The AFT made The informal core group of UP leadership
a surprise move. made an emergency decision to affiliate with
AFSCME. A few days later we got our first
BIG UNIONS BEGIN TO MOVE harsh lesson in the workings of international
As was mentioned earlier, paras in San unions. Back on the East Coast, where both the
Francisco are legally employees of the city international offices of the AFT and TWU are,
rather than of the school district. City Shanker had gotten to the international
employees were divided into twelve different president of TWU. Hands off, Shanker had
units for the purpose of union elections and apparently said . And TWU had complied.
bargaining, the conditions of both acitivities There would be no money coming from the
governed by the City Charter. Paras, who all TWU International, and locally we could not
have Civil Service classifications, had been be part of the Joint Council. Our working
scattered among those twelve units. The AFT budget (now coming only from AFSCME)

67
would be $ 1 0,000 , and we would have to hire who are temporary workers, most of whom did
our own organizers, paying them from that not like the way that the AFT had disenfran­
sum . We felt we had to accept that set-back . chized them by filing for a city election.
So our first task was to find paras who would Looking back now, it seems probable that we
be willing to leave their jobs Geopardizing their could have acquired the necessary signatures if
chances for being re-hired) and take on the we had been able to concentrate our energies on
short-term job of working as an organizer. It that activity alone.
took us a week to find our three organizers. Much of our energy and our time was
Two were paras, one white and one Latina, and diverted, however by a continually escalating
the third was an active Black parent in the struggle with the union that was supposed to be
schools. Our second task, also accomplished in our champion and supporter, and with whom
that week, was to gather enough supporting sig­ we were affiliating. In the beginning, we saw
natures from the small group of permanent paras AFSCME as a much more progressive force
so that we could file, ourselves, in the city than it actually was; toward the end of our
election initiated by the AFT. By so doing, we campaign we were very demoralized by the con­
would become a "party of interest " , and would tradiction between trying to convince fellow
then be in a position to take legal steps to wotkers to support an AFSCME local while
prevent the election. We had to design and continually being undermined by AFSCME's
institute a strategy for gathering enough string of broken promises and outright lies.
signatures of all the paras, temporary as well as During our four months with AFSCME , we
permanent, so that we could file for a represen­ fell under the jurisdiction of four successive
tation election under the state collective AFSCME officials . Our first AFSCME
bargaining law (having forstalled the city "boss" , the one who convinced us that we
elections). Lastly, we had to figure out what should affiliate with AFSCME and who
kind of a relationship we, as UP, would have painted a picture of AFSCME as a valiant
with AFSCME. fighter for workers' rights and progressive
Gathering the signatures of 500/0 (as required causes, quit his job after we had been
by the law) of unorganized and isolated, part­ campaigning for a month. No one knew why.
time, temporary workers was no easy job . Our Our second "boss", an out-of-town AFSCME
organizers had to be trained . We had weekly official, was with us only a few weeks and knew
strategy sessions. When we hit slumps, we had nothing of the complicated local situation or
to arrange to pull more of us in on the the legal battle we were entering into with the
organizing. We partitioned the city into areas, AFT regarding the city election. She cost us a
dividing those areas among the organizers . lot of valuable time. Our third "boss" , a local
They went into the schools and either arranged woman, was with us only a few weeks; then she
with the principal to attend a meeting of paras, was transferred to another city. Our last
or more usually they tried to see paras "boss" was another out-of-towner from the
individually when they were on coffee breaks. East Coast , who was more openly belligerent to
We never did gather the required 1 ,300 us than any of the previous officials had been,
signatures, though our reception from paras and who contradicted the policies and promises
was generally better than any of us had hoped of our first AFSCME representative.
for. Our strength lay in those 96% of the paras At the beginning of our partnership with

68
AFSCME, we had enlisted the help of a local Project was that the city election, if it took
project of the National Lawyers Guild, the place and even if we won it, legally endangered
Women's Labor Project. They advised us first our chances of being able to file under the new
that we did have a legal basis on which to fight state law . We could not understand why
the bogus AFT election, and they did much of AFSCME had so betrayed us. But, again, we
the legal groundwork for us which we then took felt we had no choice. We threw all our
to AFSCME's lawyer . Further , they advised us resources into that election a week before it
that we had better draw up a contract of took place. But the AFT had gauged the lay of
affiliation with AFSCME, so that when we did the land accurately. The four percent of us who
get our union local we would be guaranteed the were allowed to vote in that binding election for
kind of autonomy we had been verbally union representation were the most privileged
promised . We brought up the question of a paras (as they had some measure of job security
contract of affiliation with AFSCME early in and fringe benefits) and the most conservative.
our association with them, and they assured us We lost the election by a margin of three to two
that there would be no problem over it . We in June of 1 976. Only slightly over 100 people
accordingly went to work on the contract. Then voted .
the AFSCME representative quit. The next two Four months earlier we had started out with
officials refused to deal with a contract of lots of hope, lots of energy, and lots of
affiliation, saying that they did not have the promises. When we finally lost our campaign to
authority to sign such a document. By the time form our own union with AFSCME, we were
we had our fourth union director, we were told exhausted and incredulous. Worse, we felt
that under no circumstances would AFSCME stupid . If we had only done this; if we had only
consider signing any such agreement. And by done that. Now, from the comforting distance
that time, of course, we were nearing the AFT of a year's time, it is easier to see that there was
city election deadline, could not pull out, and probably no way we could have won any kind
thus had no bargaining power with AFSCME. of real victory for ourselves as workers. We
AFSCME 's strategy regarding the AFT city were surrounded by forces to which our inex­
election had also changed. At the beginning the perience blinded us and which were out of our
plan was to file in the election, take the matter control .
to court if necessary, and use that time to Within a few months we began to hear rum­
gather the necessary signatures so that we could blings from the other few AFSCME locals in
file for an election under the state law, in which the city. By now the Joint Council had dis­
all the paras would be eligible to vote. The banded, and for all intents and purposes,
AFSCME lawyer began dragging his feet from AFSCME no longer exists in San Francisco. We
the start . A couple of weeks before the election were the unknowing victims of a decision on
was scheduled to take place, AFSCME totally what appears to be the national level to pull
reversed their position, and with that reversal AFSCME out of San Francisco, for AFSCME
denied us any legal help. They demanded that had been steadily losing all the other city
we win the city election first, and then they elections to SEIU. Even if we had won that
would work on winning an election under the election, it seems probable that we would now,
s t a t e l a w . We w e r e a p p a l l e d . O u r like the other locals here, be threatened with
understanding from t ne Women's Labor abandonment by the international, leaving us

69
- as those other locals seem to be - in a very won an election under the Rodda Act. UP
weak bargaining position. played an important role for paras during that
time. The Board considered UP as still a legiti­
WHERE WE ARE NOW mate voice for paras, and we worked on issues
On the strength of somewhere between 60 which the AFT refused to bother about. We
and 70 votes, 2500 paraprofessionals now have were successful in one major campaign to win
the AFT as our union. The AFT did win the unemployment benefits for paras during the
election with the teachers early in 1 977, and the 1 977 summer months after the AFT had said
teachers have signed their first contract with the they could not do anything. But in the fall of
school district. Very recently the AFT offered 1 977 the AFT won recognition under the Rodda
us, too, a "contract" , but unlike the contract Act as our union and thus finally displaced UP,
for the teachers, the only gain our "contract" which formally disbanded in the winter of 1 977.
offers us is a pay raise and that is provisional, The future of American public education
pending approval by the Civil Service Commis­ does not look very bright. And the future of
sion. (In over four months we have not yet seen paraprofessionals within that system is
a cent of that pay raise.) Further, our anybody's guess . UP no longer exists.
"contract" provided us with "job security" in AFSCME needed paras once because we were a
the form of a notice in June about where we possible foothold into San Francisco public
would be working in September. Since more workers. AFSCME doesn't exist here now. The
than 900/0 of us work in state or federally AFT needed paras because our loss might well
funded programs, such a notice does not mean have hurt them when they were trying to win
too much in terms of jobs, for state and federal the teachers . The AFT does not need us
funds don't come into the district until August. anymore, and their contempt for us has already
But that same notice means a lot in terms of become so obvious that only 30 people would
unemployment benefits during the summer. attend their last "city-wide" meeting of paras.
With the "promise" (even provisional) of And as the financial crises become ever more
employment , we will no longer be eligible for severe in cities and school districts, the need for
unemployment benefits and will thus, at the paras as workers becomes more and more
behest of our union, save the district a dubious to school administrations. Thousands
considerable amount of money. The of paraprofessionals have been laid off in New
"contract" was "ratified" by the vote of some York . The AFT, which recently endorsed the
1 5 to 20 people at an all-para meeting called by anti-affirmative action Bakke decision, did not
the union which was attended by about 30 fight those lay-offs, and there is no indication
people . that it will fight what must wait just around the
United Paraprofessionals continued to exist corner for us in San Francisco.
as an organization for another year after the When UP began we thought we were invol­
AFT had won the right through the city election ved only in a struggle with our employers, but
to be the official union of .paras. During that we soon found ourselves involved in covenants
time the Board of Education refused to recog­ or squabbles and jurisdictional disputes
nize the AFT as the official representative of between the school board and city manage­
paras because the AFT had won bargaining ment, between city government and the legal
rights with the city supervisors, but had not system, between the courts and the state legis-

70
lature, between one local union and another, called into question. And for me this means
between local unions and internationals, and that progressive people will often have to work
between one international and another, and so around and in spite of unions to effect social
on. We found, in short, that unions have change, rather than working through or along
become one of a massive, interlocked system of side those unions (as many of us had thought).
bureaucracies which protect the interests of the For us in UP the realization that unions would
capitalist class . The women in "Union Maids" not help us was a bitter pill to swallow. But we
didn't have to face such a superstructure. have fewer illusions now about the nature of
Not long ago I was at a political demonstra­ our complex enemy; and one must know an
tion where people began singing that old union enemy if one is to effectively fight it.
song which begins, "There once was a union
maid, who never was afraid . . . " and ends with
the chorus, "Oh, you can't scare me, I'm
stickin' to the union . . . ". I used to love that JUD Y S YFERS is a member of Union
song. But I couldn't sing it. The words stuck in Wage,' her main political work is in and around
my throat. the San Francisco public schools. Her political
I don't mean to imply that I now believe that birth occurred through the women 's movement
all unions are always the enemies of workers. in the late }960s and she is still best known for a
But for me, along with many other school pamphlet, "Why I Want a Wife. " A trip to
workers in San Francisco, that old maxim, Cuba was also important for her in developing
"any union is better than no union " , has been a class and anti-imperialist consciousness.

71
LETTER F R THE allegiance with the working class or the bour­
geoisie) largely determined by ideological and
E H RE N R E I C H S political factors . In no way, then, could
Wright's middle strata be likened to a class:
We are pleased to have gotten so many Not only are they segmented into at least three
thoughtful responses to our articles on the broad groupings on the basis of their occupa­
professional-managerial class, both those tions, but their members are not subject to any
which were printed in Radical A merica and objective historical forces which might shape a
letters we have received privately. Some of the common outlook.
negative responses are based on misreadings of What is at issue here goes beyond the PMC
our articles, for example: T. McCarthy's per­ thesis to the more fundamental question of
ception that we are opposed to professional­ whether a class analysis even applies to the
managerial people taking working class jobs "middle strata" or whether these strata are so
and Wini Breines' interpretation of our second heterogeneous and economically indeterminate
article as a diatribe against the New Left. Here that they require some new form of categoriza­
we will not take the space to deal with mis­ tion. David Plotke makes it clear that this is
understandings, but will focus on what we see where the debate is at by his polemical distinc­
as the major disagreements which emerge from tions in a recent issue of Socialist Review
the correspondence on the professional­ ("Politics and Class Forces in the U . S . , " S. R.
managerial class (PMC) articles. #37). He lumps together all those who have
Most people who have written from a critical sought for a clear class designation for the
perspective agree that the social grouping which middle strata "new working class" theorists
we identify as the professional-managerial class (e.g . , Mallet), those who would put the middle
corresponds to some sort of "middle strata" strata in the petty bourgeoisie (presumably
lying between the working class and the bour­ Poulantzas), and proponents of the PMC
geoisie, but are adamantly opposed to identi­ analysis.
fying this grouping as a class. Several of them Now, there is an enormous difference be­
(Healey, Webster) cite an article by Eric Olin tween these three approaches, as we took pains
Wright (New Left Review, J uly-August, '76) in to explain in the beginning of the PMC articles.
which it is argued that members of the ' 'middle But to Plotke they are all equally guilty of
strata" do not occupy a class (or classes) at all, "formalism" and "structural-functionalism"
but a new kind of social position which Wright - and what this seems to boil down to is that
terms a "contradictory class location . " they are all guilty of attempting a systematic
According to Wright, there are three classes in class analysis of the middle strata. This
capitalist society (the working class, the bour­ "procedure, " according to Plotke, is not only
geoisie and the petty bourgeoisie), plus "con­ methodologically wrong , but is actually
tradictory class locations" occupied by various "damaging" on the account of the "relatively
professional, managerial and small-scale weak socialist tradition" of the U.S. In the end,
capitalist occupational groups . Occupants of then, he abandons the analysis for the prag­
the "contradictory class locations," unlike matic reason that it might reveal antagonisms
members of real classes, have their class posi­ which our "socialist tradition " is too weak to
tions (by which he means their potential for handle.

72
The question we want to raise before re­ simply "higher" than the empiricism of bour­
turning to our particular views on the middle geois society, but contrary to it. If Marx had
strata is: Why this resistance to a class analysis? proceeded as Healey and others advocate, he
Confronted with the problem of the middle would never have encountered the proletariat as
strata, otherwise level-headed Marxist thinkers a class . Instead he would have seen only an
bristle with obscure accusations (Plotke), resort endless complexity of occupational strata,
to byzantine new social typologies (Wright), or ranging from children working for sub­
dissolve into empiricism (Richard Healey, subsistence wages to relatively well-paid, even
whose letter in R.A. proposes that we begin by relatively autonomous, craftsmen. He would
sifting through the middle strata occupation by have concluded of the proletariat, as our com­
occupation, focussing not on "class structure," rades do now of the middle strata, that it is a
but on "politics and ideology"). grouping too complex, too heterogeneous and
To address the question of whether a class too ideologically diverse to qualify as a class.
analysis applies to the middle strata and But as we know, Marx believed that scientific
beyond that, how it applies we have to recall analysis "would be superfluous if the outward
what class analysis means as a method. Marx appearance of things coincided with their
left us not only with an analysis of the class essence. " He leaped unforgivably from a
dynamics of 1 9th-century capitalist society, but bourgeois sociological point of view beyond
with a tool for dissecting the potential conflicts the morass of data to the essential relationships
in other historical forms of capitalist society. of capitalist society.
To summarize the principal features of this Finally, class analysis is about (objective)
method, as revealed by Marx's own analysis of antagonisms. The various social strata of
1 9th-century bourgeois society: capitalist society can be defined arbitrarily to
First (and this should hardly need saying) suit any sociological investigation, but only the
class analysis must be based on objective essential objective antagonisms can reveal the
analysis, not preferences or value judgments or mechanisms of revolutionary change.
bald assertions. Second, class analysis is not an Using his method of class analysis, Marx
exercise in determining the subjective orienta­ developed a simple and elegant theory of capi­
tion of various groups at particular moments in talist society, viz. , that it is polarized between
history as Healey would apparently have it two classes, the working class and the bour­
when he argues that class analysis is basically geoisie, and that this objective class polariza­
concerned with "which groupings and sectors tion would lead to the destruction of class
[within the middle strata] are in motion around society itself. Marx did not omit the modern
what problems. " Politics and ideology cannot middle strata from the basic theory of capitalist
be reduced to matters of class, as Healey society because he found them to be inherently
correctly points out, but neither can class unclassifiable, or because there can only be
analysis be reduced (or perhaps we should say two-way polarizations, or for some other
"evaporated") to a matter of subjective orien­ metaphysical reason, but for the simple reason
tations. that they were not yet an important factor on
Third, and this is the point which appears to the scene certainly not at the level of
need the most stressing class analysis abstraction at which Marx operated.
operates at a level of abstraction which is not With the vast expansion of the middle strata

73
than a ruse. The only path to the state of trans­ While I agree that CP influence certainly was not at all

cendence which Wright and his followers claim decisive in most organizations, I think that there was a lot
more of it than is generally recognized . It was not until
for the "middle strata" lies through an uncom­
around 1 965 that CP policy changed and some of their
promising analysis of the objective class forces members in mass organizat ions openly announced that they
which have heretofore restricted our outlook were communists. The 1 966 SDS Convention had a very
and strategy. As we argued in the second part emotional session where a number of people announced

of our article, the New Left, at its best, came to that they had been or still were CP members . (At the
previous year's Convention SDS had dropped a clause from
understand this. It is an insight which we owe to
its Constitution excluding communists from membership.)
succeeding waves of radical movement. In another respect, the CP has always been involved in legal
defense work which certainly was a part of the whole
Barbara and John Ehrenreich atmosphere surrounding demonstration politics. O'Brien is

January 10, 1978 correct in the general interpretation that the 1 960's move­
ment arose outside of Leninism in general, but I don't think
that any Leninist would disagree. Leninists don't see them­
selves as starting mass movements, societal conditions do
that; Leninists rather attempt to influence the direction and
course that those movements take. It is in this latter sense of
influence that I think he underestimates.
For the present I think that his interpretation errs into
Dear Radical America: another empiricist problem by confining the influence of
Jim O'Brien's "American Leninism in the 1 970's" is to Leninism to the existing national organizations. What I
my knowledge the first dispassionate and comprehensive mean here is especially the influence that Leninist theory
historical treatment of the various attempts to build a new has had on the present political consciousness of the Left.
Marxist-Leninist party in this country. By collating a lot of Marxism and Leninism have always been distinguished
information which has till now remained buried in organi­ from varieties of empiricism and pragmatism by their insis­
zational newspapers or the memories of activists, he has tence on the study, development, and application of theory.
performed a very valuable service. But on the substantive (Although it is true that some groups understand by theory,
issue I think that his account errs in underestimating the dogma, such a rendering does not inhere in Leninism per
significance of Leninism for the political life of this se.) Consequently after the amorphous radicalism of the
country . 1 960's Movement, Leninism became a methodology for
. The undertone to the article is that in the past and present revolution not only by its advocacy of disciplined
as well as the future Leninism is no more than a sideshow. organization, but also by its advocacy of the importance of
For example, of the Left's immediate past, he writes, theoretically-informed practice. Most of the Leninist
" . . . the youth radicalization of the 60's did not come via groups consequently precipitated a virtual renaissance of
the CP and it was not even significantly influenced by the study of the classics among political activists. Out of such
CP. " As evidence of this he cites the failure of the CP's study has come considerable disagreement, naturally, but at
W.E.B. DuBois Clubs to develop more than a token least many more of the right questions are being asked. For
presence on college campuses. He also states that CP example, many of the Leninist groups have tackled the
influence in other organizations was slight. On the first crucial question of the theoretical interpretation of the
count, using the DuBois clubs as an indicator of CP positions of minority groups in the United States.
influence is too empirical and narrow. It fails to recognize 0' Brien's article neglects to mention the enormous
indirect influence. Many of the early leaders of SDS were influence that Lenin's theory of imperialism has had in
red diaper babies and hence had been brought up in a CP­ anti-imperialist work within this country. It has sensitized
influenced milieu. Many of the concepts seized upon in the activists to the welding of the national to the class struggle
60's (e.g. imperialism, the class struggle) had been and to the necessity for solidarity work.
originally propagated by CP writers or by writers who In general , O'Brien's account of what constitutes
wrote in a context, the parameters of which had been American Leninism is too narrow. By confining himself to
established by the CP debates. On the second count that CP the pro-Moscow, pro-Peking, and Trotskyist organizations
influence was slight in organizations, I have my doubts. - among others, he leaves out one very significant Leninist
2

76
.

organization, the Puerto Rican Socialist Party - he fails to This may indicate a strong base of /inancial support from
treat seriously the large number of independents rank-and-filers, but this is something different than building
(undoubtedly a greater number of people than those in the a rank-and-file organization.
organizations) who are ready to join a Leninist party when It must be said that the PROD staff is now stimulating
one comes along which appears to embody a reasonable organizing efforts. But this is limited geographically. Here
politic and be more than a sect. This brings us to the future in California a few members of Bay Area TDU belong as
and the classic Leninist dictum of the need for a revolution­ well to PROD, but they see it as a source of information on
ary party if capitalism is ever to be eradicated. The point to the IBT. There is no perception here of PROD being a
building a party is to be ready when there is an upsurge of rank-and-file organizing group.
mass spontaneous activity such as in the 1930's and the My skepticism of PROD is increased by personal exper­
1960's. The CPU SA may have more members (about ience. Almost two years ago I purchased some PROD
12,000 , I understand) than the other groups, but even at literature, though I did not join the organization. From that
that they do not have a hegemonic or vanguard position point on I began receiving mail from them with the
when you consider that their numbers are only a drop in the invariable salutation, "Dear PROD Leader. " How many
bucket in a country of 226 million people. Compare the others are similarly mis-described?
membership figures here with those of any Western But beyond the question of organizational form lies the
European party in countries one-third or less the real issue of political content. PROD may indeed gradually
population and you will see what I mean. The miserable transfer itself into a more genuine Teamster group. If so, its
experiences of the new Leninist organizations of the 1 970's efforts will be to create a consciously anti-socialist reform
are not a necessary indicator that they will be that bad in the movement. These politics are strikingly revealed in a PROD
80's or �'s or the next century. Nor are we to understand statement published in January 1977:
by the present organizations what a future Leninist party "Under most circumstances, it would make no differenc.e
must be like. whether the participants or leaders in a rank-and-file organ­
Jim Russel/ ization such as TDC, or a rank-and-file organization such
as PROD, were Republicans or Democrats, Christians,
Jews, or Buddhists.
"With Socialists it is different. The reason is simple .
.

(Editors ' Note: The/ol/owing letter was written in response Your political party or your religion have nothing whatso­
to the letter about PROD, which we published in the last ever to do with your job and you. desire and need to
issue.) improve it. On the other hand, Socialism seeks to obtain
its political goals through infiltrating rank-and-file groups
Dear Radical America: and through striking to cripple industries and ultimately the
It was not the purpose of my article ("Dissent in the country and government. "
Brotherhood: Organizing in the Teamsters Union", RA, The seventies have been a fruitful time for union reform
July-August 1 977) to give a "history" of dissident groups movements. It is interesting that Steve Early should recall
in the IBT. A real analysis of the nature and role of PROD the Miners for Democracy in the UMWA, for both the
would be worthy of a separate piece. MFD and PROD have drawn water from the same wells in
The footnote in question reads as follows: the Washington liberal community. The tone for the MFD
"In the early months of 1977 an organization called was set when it excluded left-wing groups from the
PROD, based in Washington, D.C., began attacking TDU founding convention, and its' legacy is told in the wide­
for being 'controlled' by socialists. PROD is a lobby group spread disillusion with Arnold Miller's regime.
run by non-Teamsters but claiming dues-paying Teamster It is to be hoped that there will be greater unity and
members. It is attempting to become a significant reform cooperation between TDU and the rank-and-filers in
element in the IBT, and as such its red-baiting approach is PROD, but such unity cannot be based on an anti-socialist
particularly ominous." program. To do so would be to abandon efforts to organize
There is no denial that PROD has dues-paying Teamster the class to govern for itself and instead consign us to
members . The question here is one of organizational form . endlessly perpetrate the cycle of union "reform" move­
One joins PROD as one might join the ACLU; you pay ments which simply bring in liberal faces to administer the
your annual dues and you receive regular mailings. The old business unionism .

dues money supports the " five-person full-time staff" who Matthew Rinaldi
do excellent research but unfortunately are not Teamsters.

77
radical sympathies (called "Berufsverbote"),
computerized surveillance and book and maga­
zine censorship. All of this has had an
extremely chilling effect on dissent: nuclear
scientists, for example, are forbidden to partici­
pate in forums on nuclear energy, and lawyers
• have been arrested for defending radicals.
Information about repression in West Ger­
many, and about movements against it, has
been hard to come by. There is now, however,
an organization called "The Campaign Against
the Model West Germany, " which has pub­
lished four excellent reports in English on
blacklisting, computerized surveillance, censor­
ship, and the Stammheim prison murders . This
last report is particularly good, showing step­
OFFICIAL TERRORISM IN WEST by-step how the government's claim that these
GERMANY murders were "suicides" cannot stand up to
scrutiny, and placing the murders in the context
It is hard to tell which is more frightening: of recent events in Germany. These reports can
the rapid growth of police state repression in be had fr om the E vangeli s c h e
West Germany, or the broad support which this Studentengemeinde, Querenburger Hohe 287,
repression has received from the West German 4630 Bochum I , West Germany. Another
population . Perhaps the most dramatic useful source of information is a newsletter
example of this was the murder of three im­ published by the New York Committee for
prisoned members of the Red Army Fraction Civil Liberties in West Germany (PO Box 483 ,
(the " Baader-Meinhof gang") in the wake of Village Station, NY, NY 10014; $3/year). The
the kidnapping and murder of the head of first issue describes the government ' s
Germany's Manufacturer's Association, Hans blacklisting and censorship campaigns, and has
Martin Schleyer, and the highjacking of an air­ a useful short reading list of English language
liner in solidarity with the kidnapping. With sources.
one stroke, the West German police attempted Finally, one of the main objects of the
to end the cycle of attempts by the Left to free Government's censorship/terrorism campaign
imprisoned comrades, which has usually has been translated into English . This is Bommi
resulted in an increase in repression and thus Baumann's book , How It All Began ( Wie A lles
more imprisoned comrades to be rescued . A n/ing) , the autobiography of a West Berlin
But these prison murders most of the press leftist, covering the period from roughly 1 966
outside of Germany has been skeptical of the to 1 973 . A working-class youth drawn to rock
"suicide" stories are only the tip of the music, drug culture, and personal freedom ,
iceburg. The government and its civil service Baumann gradually became involved in the
have implemented a widespread practice of politiCs of the German New Left. He eventually
blacklisting professionals and teachers with made Germany's most wanted list, and though

78
no longer active, is still underground. His ·story book . Eugene Dennis held a number of respon­
is very personal, and he gradually came to the sible positions in the American CP and as an
conclusion that terrorism, though under­ intermittent representative of the Communist
standable in its historical context, led only to International all over the world . He was general
the isolation, imprisonment and death of his secretary of the American CP, except for time
friends, without enlisting any support from the spent in prison, from 1 946 to 1 959, two years
working class. Nevertheless, in November 1 975 before his death. In describing intra-party
the book was considered dangerous enough for squabbles the book is consistently loyal to the
three dozen police armed with sub-machine generally middle-of-the-road positions that
guns to invade the leftist publishing house in Eugene Dennis took. The most striking impres­
search of copies of the book and other sion that emerges, though, is the cold imperson­
"criminal" evidence. The English-language ality that marked life in the higher circles of the
version is published by the Pulp Press (Box CP and the Comintern. For example, when she
48806 Station Bental, Vancouver, B.C.), and is first learned that Eugene Dennis was dying of
also available from Carrier Pigeon distributors cancer every party official who talked to her
(88 Fisher Ave . , Boston, MA 02 1 20; $3.75 about it expressed concern only about the effect
postpaid). his death would have on the balance of power
Frank Brodhead
within the party.
Politically the book expresses views close to
those of Al Richmond (in Long View From the
Peggy Dennis, The Autobiography of an
Left) and Dorothy Healey, both of whom left
American Communist: A Personal View of a
the CP somewhat earlier than Peggy Dennis did
Political Life, 1925-1975.
in 1 975. They are sympathetic to the Czech
Creative Arts Book Co. (Berkeley. Calif.) and Lawrence
Hill & Co. (Westport, Ct.), 1977, 302 pp., $5.95 paperback.
experiments before the 1 968 invasion and to
Eurocommunism today, and critical of the
This book 's subtitle defines the unique American CP for its fealty to Moscow and its
vantage point that Peggy Dennis employs. The stiffness in relating to other radical groups in
book has its limitations, but the author 's com­ the U.S. It is not a unique or peculiarly left­
pelling honesty in relating details of her per­ wing criticism of the CP, but this is not a book
sonal life and feelings during her fifty years in whose value can be expressed by summarizing
the Communist party make it a fascinating its political point of view. This book is simul­
story. Other CP autobiographies such as taneously an act of courage in its self-revelation
George Charney's Long Journey and John and an expression of the faith that personal
Williamson's Dangerous Scot have more to say needs and the fight to change society are not
about the day-to-day work of CP organizing, incompatible.
but there is no other book that comes alive in Jim O 'Brien
the way this one does in linking emotional life
and political activity.
The author's relationship with her longtime
companion Eugene Dennis (they were never
formally married) is the centerpiece of the

79

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