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Course Title & Credit Hours INTRODUCTION TO ADVERTISING & PUBLIC RELATIONS
Name of Faculty (Name & Deptt) Saleem Khan, Senior Lecturer
Program (Course Offered in) BS- Semester VI (Autumn 2010)
Prerequisites by Course(s) and INTRODUCTION TO ADVERTISING & PUBLIC RELATIONS
Topics
Assessment Instruments with Total – 100
Weights (homework, quizzes, Midterm-30
midterms, final, programming Final term-50
assignments, lab work, etc.)
Assignments/Presentations/Quizzes/Project- 20.
Textbook (or Laboratory Manual for Advertising vs. PR: kotler
Laboratory Courses) Advertising Dr Brenda Murphy
Barry Hoffman, The Fine Art of Advertising (New York:
Stewart, Tabori & Chang, 2002) 14.
Reference Material Handouts will be provided. Audio visual aids will also
be used; learners will be motivated to write Slogans,
design visual copies and posters, leaflets and
outdoor hoarding/billboards.
Course Goals • To define nature and scope of advertising
• Explain the background of today’s advertising
• Compare Public Relations activates versus
Advertising
• Explain the concept of Public relations and to
eliminate the confusion between PR and
Advertising.
PUBLIC RELATIONS
Recommended Books:
1. “Eff
• Effective Public Relations” by Centre,
H. Allen, Cutlip. M. Scott, New Jersey”
Prentice Hall Inc. 1978
• “Advertising: Made Simple”, by Jefkins,
Frank, Calcutta; Rupa Co. 1982
• “Advertising” by Mandell, Maurice I.,
Englewood Cliffs, N. J: Prentice- Hall,
Inc. USA 1974
• “Taloqaat-e-Aama”, by S. A. Siraj,
Allama Iqbal Open University, 1990
• “Public Relations: Strategies and
Tactics”, by Wilcox, Dennis L., Ault,
Phillip H. and Agee, Warren K., New
York, Harper Collins Publishers, 1989
Copy to:
• Course Folder
• Class Representative (For Distribution to Students)