15 Digital Marketing Terms You Need To Know

Digital marketing is relatively new when you think of the long history marketing
has had. These are terms you should keep in mind when talking about digital
marketing.

1. Bounce Rate: The rate at which a user lands on your web page and leaves the
site after only viewing one page.
2. Chat Bots: An online service powered by AI that your customers interact with.
These chatbots make it seem as though your site visitors are talking with a
member of your team even though they aren’t actually there.
3. E-commerce: the buying and selling of products and services through an online
platform.
4. Gamification: A style of marketing that incites consumers to buy through the use
of a game-style strategy.
5. Geo-Targeting: Targeting content to customers based on where they are
located geographically.
6. Lead Nurturing: A way to guide potential customers through the marketing
funnel and encourage them to purchase from your organization.
7. Lead Scoring: The process of ranking prospective customers based on how
likely they are to make a purchase from your company.
8. Livestream: An event marketing tactic in which you record and share your
meeting as it unfolds such as a conference, Facebook Live or podcast.
9. Marketing Automation: The process of intelligently and automatically sending
content to your website visitor based on the the actions they take or the way they
interact with your website.
10. Mobile Marketing: An interactive marketing channel promotion that
reorganizes and presents content so it is easily viewed on a mobile device such
a responsive designed web pages or mobile apps.
11. NPS (Net Promoter Score): A tool that measures customer experience
and relationships they have with their consumers.
12. Podcast: Serialized audio shows that typically focus on a particular niche,
topic, or area of expertise. Typically, they can be streamed or downloaded online.
13. UX: Stands for User Experience. User experience is the emotional attitude
and reaction that your visitors have when interacting with your website.
14. UI: Stands for User Interface. A UI includes all of the graphical controls
someone would use to interact with your website such as drop-down menus,
buttons, etc.
15. USP: The unique selling proposition that your company offers. This is what
differentiates your product from your competitors.