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MEMORANDUM OF UNDERSTANDING (MOU)

This Memorandum of Understanding (“MOU”) is made on this 5th day of March 2019.

BETWEEN

ATKT.in, through it’s duly Authorised Signatory, Tanya Malik (hereina er referred to as “ATKT.in”, which
expression shall, unless repugnant to the context or meaning thereof, mean and include its successors and
permi ed assigns) of the FIRST PART.

AND

Hansraj, a college located a north campus through it’s duly Authorised Signator DAV college commi e
(hereina er referred to as “ HANSRAJ COLLEGE“ which expression shall, unless repugnant to the context or
meaning thereof, mean and include its successors and permi ed assigns) of the SECOND PART.

Each party individually referred to as a “Party” and collec vely as “Par es”.

WHEREAS

(a) ATKT.in is in the business of producing, publishing, distribu ng and marke ng content, whether
audio-visual, imagery, text, and/or any other such form (hereina er referred to as “Content”) and
has exper se in social media marke ng, with the aim of marke ng such content created to the
relevant audiences
(b) HANSRAJ COLLEGE Committee is an ins tu on with a large student base, which organises
and hosts events where students create valuable content such as annual festival
“CONFLUENCE’19” and other similar events (collec vely referred to as “Events”)

The Par es are coming together for the purpose of

(a) Crea ng high quality Content using the Events

(b) Publishing the said Content on ATKT.in’s content pla orm
 (c) Marke ng such Content, and ATKT.in to relevant audiences, such that the college and its Events get
maximum reach

COMMERCIAL TERMS OF ENGAGEMENT

There are no financial obliga ons due to any Party from the other Party as part of this MOU and any other
subsequent fes val sponsorship/partnership involving ATKT.in with any other brand/company for any of the
Events will be governed by a separate agreement.

TERMS OF PARTNERSHIP

ATKT.IN
ATKT.in will seek to support HANSRAJ COLLEGE in the areas of high quality content crea on, improved event
management so as to improve the quality of the Content, publishing and distribu ng the Content, as well as
efforts to showcase student talent and the profile of the college and its Events via ATKT.in

Below is a list of the roles and responsibili es of ATKT.in:

Before The Fes val:

● Genera ng pre-event buzz through:

a) Content created from the fes val’s previous occurrences, disseminated on ATKT.in
b) Non-fes val ac vi es and news from the college
c) Informa on about the college and fes val
d) Profiles of individual talented students in the organising commi ee and team
● Guidance and recommenda ons based on previous experience regarding the following:
a) Event produc on,
b) Content produc on, and
d) Digital media marke ng
● College ‘profile’ or ‘page’ on the website ATKT.in that brings together and a ributes all informa on
and content relevant to the college and fes val
● Membership to the ‘ATKT.in Cell’ (details specified in Annexure 2)

During The Fes val

● Crea on of various types of content during the fes val including:

a) Photos and photo galleries
b) Social media content
c) Editorial and blog content – both, forma ed and journalis c
d) Talent features and stories of student talent at the fes val
● Content formats, in accordance with ATKT.in guidelines to be shared with Fes val Commi ee for:
a) Photos and photo galleries
b) Editorial and blog content – both, forma ed and journalis c
c) Talent features and stories of student talent at the fes val

A er The Fes val

● Polishing and packaging of content created by ATKT.in and/or associates (correspondents, organizing
commi ee, etc) at the college fes val including:
a) Blog/editorial edi ng - Talent Features
b) Photo processing/edi ng
● Publica on and amplifica on of content created by ATKT.in, the organizing commi ee and
 volunteers at the fes val including:
a) Publishing the content on ATKT.in and partner pla orms on digital and mass media
b) Syndica on of the content to various pla orms
c) Promo on of the content through ATKT.in’s digital profiles
● Talent Addi on to ATKT.in Community - Student talent across performing, literary and fine arts to be
added to the Community of ATKT.in for further opportuni es

HANSRAJ COLLEGE -

HANSRAJ COLLEGE will seek to support ATKT.in in the areas of high quality Content crea on
of the fes val- events and specific talent, by ensuring full access to Events and venues, access to students,
staff, college premises, venues, guests (performers and a endees) and other affiliates in order to create
Content; any material that is in the possession HANSRAJ COLLEGE that will enable ATKT.in to create
Content; the rights to use the Content in any manner to achieve the above objec ves, and any support
required to ensure a smooth process of produc on of content before and during the Events.

HANSRAJ COLLEGE understands that in order to fund these efforts of content produc on and
marke ng, ATKT.in will work with corporates and brands, and HANSRAJ COLLEGE will make all efforts
within its power to support ATKT.in in these efforts.

Below is a list of the roles and responsibili es of HANSRAJ COLLEGE Committee.

Before The Fes val

● Sharing of content gathered from previous years’ occurrences (for the pre-fes val buzz crea on) of
the fes val including:
a) Fes val magazine content
b) Photographs
c) Release and unreleased video content
d) Talent stories and/or contact details
● Sharing each post about the college fes val created by ATKT.in through the fes val’s digital profiles
on Facebook and other social media networks
● Standard fes val partner deliverables in all communica on and on ground
● Name and details of the Member to the ATKT.in Cell to be communicated within 5 days from
signing of this document

During The Fes val

● Assistance from organizing commi ee members or dedicated volunteers in crea ng and

assimila ng of content such as editorial content and photos
● Sharing of photographs, with credits, clicked by college photographers, to build the fes val’s
microsite and promote the college and fes val online
● Providing par cipants names, college names and contact details for all events conducted - to label
 content and add talent to the ATKT.in Community
● Sending photographs gathered by the organizing commi ee teams or members in charge of
photography at the fes val
● Sharing each post about the college fes val created by ATKT.in through the fes val’s digital profiles
on Facebook and other social media networks

A er The Fes val

● Sharing of content published on and through ATKT.in a er the fes val from digital profiles of the
college and fes val within 5 days from the last day of the fes val
● Exhaus ve Winners’ List for all events - with full names and college names within 5 days from the
last day of the fes val
● Exhaus ve list of performers in all events - with full names, college names and contact details
within 5 days from the last day of the fes val
● Constant updates of informa on of events such as compe ons, club events, performances,
speeches, etc. in colleges during the course of the year, even if not related to the fes val through
the ATKT.in Cell Member
● Sharing each post about the college fes val through the fes val’s digital profiles on Facebook and
other social media networks
● Carrying logos of ATKT.in and partners and providing visibility as specified under the heading
‘Visibility’ in Annexure 1

Memorandum of Understanding Signed by Both Par es:

__________________ ______________ ______________

CONFLUENCE’19 CONFLUENCE’19 Tanya Malik ATKT.in

GOLD TIER PARTNERSHIP - Addi onal Deliverables

In the event that ATKT.in partner with a brand to deliver addi onal coverage of the fes val, the following
deliverables are also to be enacted by both par es.

The Gold Tier Partnership will be confirmed over email by an ATKT.in employee.

HANSRAJ COLLEGE:
● Guidance and planning for selected event(s) including the following aspects of those event(s)
(Details to be communicated by ATKT.in Representa ve over email):
a) Formats
 b) Rules
c) Judges and/or hosts
d) Video produc on
e) Prizes
● Experienced video produc on team for planning and conduc ng recess at fes val venues
● Assistance in bringing judges and/or hosts on board for the Fes val
● Assistance in organising a Workshop or Masterlcass in a pre-decided talent category during and/or
a er the Fes val
During the Fes val:

● Crea on of Video content – both, forma ed and journalis c from the fes val related to:
a) Events
b) Individual Talent from Events
c) Fes val Team
d) Fes val Ambience
e) Fes val A ermovie
● Video produc on equipment
● Video produc on personnel with exper se and non-video content creators and supervisors
● On-the-go updates from ATKT.in’s digital profiles
● Carrying out of event(s) hosted by ATKT.in
● Programming of talent for the ‘ATKT.in Talent Tent’ at the fes val

A er the Fes val:

● Edi ng, packaging and marke ng of content created by ATKT.in and associates (correspondents,
organizing commi ee, etc) at the college fes val including
a) Forma ed content
b) Fes val content
c) Journalis c content
● Edi ng of videos to create a 3-7 minute a ermovie of fes val ac vi es and related content to offer
viewers a comprehensive insight into the world of the fes val .

HANSRAJ COLLEGE:
Before the Fes val:

● Within 5 days of signing the MoU - Sharing of comprehensive details for each event in the fes val
 such as categories, descrip ons, names, mings, contestants, personnel in charge and contact
details of persons in charge
● Obtaining of permissions from college authori es to facilitate the following:
a) Unrestricted shoo ng at event venues
b) Obtaining audio recordings from mic-ins wherever possible to complement video
c) Interviews of organizing commi ee, a endees, par cipants, guests, performers and others
present during the fes val
d) Hos ng the ATKT.in Talent Tent
● Planning and logis cs of the ATKT.in Talent Tent including:
a) Stage Space
b) Audio Requirements
● Arranging a volunteer team who will serve as ATKT.in’s point of contact before, during and a er the
fes val
● Carrying logos of ATKT.in and partners and providing visibility as specified under the heading
‘Visibility’ in Annexure 1

During the Fes val:

● Assistance from organizing commi ee members or dedicated volunteers in execu ng the following:
a) Video produc on and shoo ng by ATKT.in
b) Conduc ng the ATKT.in Talent Tent hosted at the fes val
c) Other ATKT.in Partnered event(s) at the fes val
● Ensuring that the following requirements are taken care of for video produc on
a) Spots for cameras to shoot at each venue (Can be finalised on recce)
b) Audio recordings from soundboard
c) Space to use as a produc on room, with 4 power outlets and sheltered from rain
● In the case that the ATKT.in Video Team has to travel from out of sta on, the boarding and lodging
of the team will be taken care of by the fes val (at 3 Star or equivalent places of residence)
● Carrying logos of ATKT.in and partners and providing visibility as specified under the heading
‘Visibility’ in Annexure 1
● Designated areas in each performance venue for ATKT.in video equipment

A er the Fes val:

● Promo ng and sharing all video content created by ATKT.in on Fes val social media at the me of
release
● Organising an ATKT.in Ac vity for Fes val Organising Commi ee members in the talent category
choice of the fes val
● Carrying logos of ATKT.in and partners and providing visibility as specified under the heading
‘Visibility’ in Annexure 1

Memorandum of Understanding Signed by Both Par es:

________________ ________________ ________________

CONFLUENCE’19 CONFLUENCE’19 Tanya Malik – ATKT.in

ANNEXURE 1

To detail par cular deliverables between ATKT.in and HANSRAJ COLLEGE part of the MoU for the
purpose of:

(a) Crea ng high quality Content using the Events

(b) Publishing the said Content on ATKT.in’s content pla orm
(c) Marke ng such Content, and ATKT.in to relevant audiences, such that the college and its Events get
maximum reach

Visibility

As part of the MoU, HANSRAJ COLLEGE agrees to give ATKT.in brand visibility and logo presence for
ATKT.in and any one more brand – to be communicated in due me – as men oned below:
 ● Presence of logos on all posters, hoardings, adver sing and invites sent by the college across any
form of media
● Audible publicity on the PA at the event
● Presence of logos on fes val souvenirs

- ATKT.in to be men oned as Content Partner in all aforemen oned communica on

- Title of partnership with ATKT.in’s partner brand may be decided on a case by case basis
- Title of ATKT.in for the partnered events to be decided on a case by case basis.

ANNEXURE 2

To detail the forma on and func oning of the ATKT.in Cell at HANSRAJ COLLEGE for the purpose of:

(a) Constantly engage and interact with student talent the college
(b) Promote cultural and non-academic ac vi es taking place in the college
(c) Support the student cultural ac vi es of the college

The ATKT.in Cell

The ATKT.in Cell will func on as an independent body of student ambassadors and influencers associated
with the following fields and curriculums in college:

- The Fes val

- Music Community
- Dance Community
- Poetry Community
- Theatre Community
- Comedy Community
- Literary Arts Community
- Fine Arts Community
As members of the ATKT.in Cell, students of the college will have access to -
 - Year long promo ons on ATKT.in for all student related ac vi es within their communi es
- Support for events, workshops and masterclasses to be organised for the communi es
- Produc on and managerial support for execu ng student lead plans for the communi es
- Ar st support for all students associated with the communi es

Member of the ATKT.in Cell will be required to -

- Register as members to the Cell by providing a formal confirma on over email

- Maintain regular contact with the ATKT.in Representa ve regarding the planned ac vi es for their
community
- Facilitate with ATKT.in the required ac vi es as previously decided
All member of the ATKT.in Cell will receive a formal le er of joining as well as experience on the
comple on of their tenure. At the end of the year, they will also have the power to nominate a member
from the next year to the ATKT.in Cell.