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The main aim of research is to find out consumer behaviour towards online
Payment that what is behaviour of people of Gujarat to buy goods online and
which mode of payment is more preferred. The objective of this research is to
make investigation and analysis for consumer behaviour towards online
payment in Gujarat.
The project report includes the general information of the E-payment System,
Various methods of e-payment, and Major players in e-payment industry. The
project also contains the information regarding the Current and future scenario
of e-payment in Gujarat details.
Limitations of the study are: People were not ready to fill in the questionnaire.
Many of the surveyed people did not reply all the questions. The time period
given for study was very limited. The sample size was very small which is may
not represent the entire population of Gujarat Region. Area covered for this
research is only urban area where people are using internet frequently. Rural
area is not covered.
On the basis of the present study concludes that due to online payment more
customers are satisfied. This research explicitly indicates that online payment is
effective. Maximum respondents from Gujarat prefer online payment through
paytm. People like to done online payment through paytm as compared to
others. Discount offers effects more to customers in online payment.
1
General Information
2
Background
E-payment system is a way of making transactions or paying for goods and
services through an electronic medium without the use of check or cash. It’s
also called electronic payment system or online payment system.
The electronic payment system has grown increasingly over the last decades
due to the widely spread of internet-based banking and shopping. As the world
advance more on technology development, a lot of electronic payment systems
and payment processing devices have been developed to increase, improve and
provide secure e-payment transactions while decreasing the percentage of check
and cash transaction.
(http://www.theseus.fi/bitstream/handle/10024/139600/Yang_Wenjing.pdf?sequence=1&isAl
lowed=y )
3
What Electronic Payment System is?
4
Global E-commerce Payment Market Analysis and Forecasts
2018-2025
(https://globenewswire.com/news-release/2018/09/10/1568358/0/en/Global-E-commerce-
Payment-Market-Analysis-and-Forecasts-2018-2025-Lowering-Entry-Barriers-In-the-
Payment-Service-Market-Together-with-Technological-Advancement-will-Create-
Favourab.html)
5
India Digital Payment Systems Market
It is expected that more than 80% of the urban population in India will adopt
digital payments as a part of their routine by 2022 and 70% of the retail chains
will adopt the same. The reduced transaction charges and the degree of ease of
cash transfers associated with the electronic fund transfers and mobile banking
will further drive the growth of digital payment systems in India. Also, the
Indian Government is bringing positive policy framework such as Goods and
Services Tax (GST), financial inclusion, improving digital infrastructure,
launching payment systems such as aadhar enabled payments, UPI, and others
which are supporting the digital payments industry. In 2016, Indian Government
made a significant move, i.e. demonetization, to curb black money circulation
within the country and to increase digital payment penetration. It is a
phenomenal step made by India towards improving cashless economy, resulting
in sharp increase of several digital payment channels in the country.
(Source: https://www.reuters.com/brandfeatures/venture-capital/article?id=12775)
6
Methods of E-payment
Methods of
E-payment
Credit Cash
Payment Payment
System System
(Chart:1)
Credit Card: A form of the e-payment system which requires the use of
the card issued by a financial institute to the cardholder for making
payments online or through an electronic device, without the use of cash.
E-wallet: A form of prepaid account that stores user’s financial data, like
debit and credit card information to make an online transaction easier.
Smart card: A plastic card with a microprocessor that can be loaded with
funds to make transactions; also known as a chip card.
7
2. Cash Payment System
Direct debit: A financial transaction in which the account holder
instructs the bank to collect a specific amount of money from his
account electronically to pay for goods or services.
E-check: A digital version of an old paper check. It’s an electronic
transfer of money from a bank account, usually checking account,
without the use of the paper check.
E-cash: It is a form of an electronic payment system, where a certain
amount of money is stored on a client’s device and made accessible
for online transactions.
Stored-value card: A card with a certain amount of money that can
be used to perform the transaction in the issuer store. A typical
example of stored-value cards are gift cards.
(Source: https://securionpay.com/blog/e-payment-system/)
8
Advantages and disadvantages of electronic payment systems
Time savings
Money transfer between virtual accounts usually takes a few minutes, while a
wire transfer or a postal one may take several days. Also, you will not waste
your time waiting in lines at a bank or post office.
Expenses control
Even if someone is eager to bring his disbursements under control, it is
necessary to be patient enough to write down all the petty expenses, which often
takes a large part of the total amount of disbursements. The virtual account
contains the history of all transactions indicating the store and the amount you
spent. And you can check it anytime you want. This advantage of electronic
payment system is pretty important in this case.
Low commissions
If you pay for internet service provider or a mobile account replenishment
through the UPT (unattended payment terminal), you will encounter high fees.
As for the electronic payment system: a fee of this kind of operations consists of
1% of the total amount, and this is a considerable advantage.
User-friendly
Usually every service is designed to reach the widest possible audience, so it
has the intuitively understandable user interface. In addition, there is always the
9
opportunity to submit a question to a support team, which often works 24/7.
Any way you can always get an answer using the forums on the subject.
Convenience
All the transfers can be performed at anytime, anywhere. It's enough to have an
access to the Internet. Having specified the well-known advantages of electronic
payment system, it is necessary to mention its drawbacks:
Restrictions
Each payment system has its limits regarding the maximum amount in the
account, the number of transactions per day and the amount of output.
(Sources:https://unichange.me/articles/advantages_of_electronic_payment_systems)
10
Major Players in E-payment System Wallets Companies in India
2018
1. Paytm
2. MobiKwik
3. Phonepe
11
4. Freecharge
5. Airtel Money
Airtel Money easily has one of the largest user bases.
However, most of the transactions on the platform is
limited to Airtel bill payments for mobile, broadband
and other services. You can absolutely use it for online
transactions like others but most users do not.
6. JioMoney
12
7. Google Pay
Google Pay is the fast, simple way to pay online, in
stores and more. Book a trip, grab a meal, see a
show, and enjoy new experiences – all without your
wallet. Getting started on the web or with the app is
easy. Just add a card, and you’re ready to go.
8. Ola Money
Ola Money which is the payment wallet offered
along with the OLA cab booking app has a large
user adoption due it being one of the market leaders
in the mobility space. However, most people use it
for paying Ola bills or keeping money for cab rides.
9. Amazon Pay
Amazon Pay is one of the newest entrants in this
space and grown quickly piggy-backing on the
popularity of the Amazon e-commerce platform.
Like PhonePe this wallet is a must-try if you use
Amazon for shopping.
10.PayZapp
13
What is E commerce?
Indian E-commerce:
14
E-commerce Industry in India:
Internet penetration in India grew from just 4 per cent in 2007 to 35.03
per cent in 2017, registering a CAGR of 24.23 per cent between 2007 and
2017.
As of December 2017, internet penetration in India’s urban areas stood at
64.84 per cent and 20.26 per cent in the rural areas.
Urban India with an estimated population of 444 million as per 2011
census already has 295 million using the internet as of December 2017.
Rural India, with an estimated population of 906 million as per 2011
census, has 186 million internet users as of December 2017. There is
therefore a great opportunity for increasing penetration in the rural areas.
Analysis of ‘Daily Users’ reveal that both in Urban and Rural India, the
younger generations are the most prolific users of internet.
Rising internet penetration is expected to drive ecommerce growth in
India.
The Indian e-commerce industry has been on an upward growth trajectory
and is expected to surpass the US to become the second largest e-
commerce market in the world by 2034.
The e-commerce market is expected to reach US$ 64 billion by 2020 and
US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.
With growing internet penetration, internet users in India are expected to
increase from 481 million as of December 2017 to 829 million by 2021.
Rising internet penetration is expected to lead to growth in ecommerce.
India’s internet economy is expected to double from US$125 billion as of
April 2017 to US$ 250 billion by 2020, majorly backed by ecommerce.
15
E-Payment Systems in E-commerce
Online banking is a very common way of online payment systems. For example,
when users want to shop online. The user must open an online bank account.
This payment is directly paid by credit card or even debit card. And now third-
party online payment systems such as PayPal are also very popular in e-
commerce. Third party payment is an independent organization, which provides
the network payment mode for transaction platform between bank and online
payment platform. Third party payment mode is like a credit intermediaries to
supervise and support between online business and the bank.
First of all, for the customer third-party online payment companies can provide
a variety of online payment systems. Especially for small and medium
enterprises. Online payment system provides a convenient payment platform to
do trade with customers. For the customer, it does not only give a chance for
quick payment after shopping online, but it also avoids the risk of money
transfer. Online payment allows the banks to expand their business and allocate
the resources on development and maintenance.
16
Review of Litereture
17
1. E-Payment System on E-Commerce in India
(Karamjeet Kaur Int. Journal of Engineering Research and Application) ISSN:
2248-9622, Vol. 5, Issue 2, (Part -1) February 2015, pp.79-87)
(Source: https://www.ijera.com/papers/Vol5_issue2/Part%20-%201/M502017987.pdf)
18
2. Current and Future Scenario of E–Payment System in
India
(International Journal of Business Management)
Available at www.ijbm.co.in
ISSN NO. 2349-3402
VOL. 2(1), 2015
1. Rajinder kaur 2. Rupinder kaur
(Source: http://www.ijbm.co.in/downloads/vol2-issue1/33.pdf)
19
3. Analysis on Online Payment Systems of E-commerce
Wenjing Yang
Bachelor’s Thesis
Autumn 2017
Business Information Technology
Oulu University of Applied Sciences
The results of the research show that nowadays online payment systems are
popular. All the respondents have experience on online payments. Debit card
(Visa or MasterCard) and Net Bank are the most popular online payment
systems, not only in Europe but also in China and other countries. The second
one is third-party online payment systems. PayPal is more popular in Europe.
The two main factors contributing to choosing online payment system are
convenience and the quickness of transaction. Technical problems and
vulnerability to cyber-crime are the main pros of online payment system.
(Source:http://www.theseus.fi/bitstream/handle/10024/139600/Yang_Wenjing.pdf?seque
nce=1&isAllowed=y)
20
4. E-Commerce and Online Payment in the Modern Era
Face-to-face exchange of goods between the two sides conducted before the
beginning of recorded history. Always there are some security problems in
traditional payment system. After that electronics payments system brought out
a huge revolution. Though modern technology digital documents can be copied
perfectly, duplicate signature of anybody is possible. Name of the Buyers can be
linked with each payment, to eliminate the secrecy of money. Without proper
and high-quality security system somehow e-commerce will not work anymore.
On the other hand a very well designed electronics payment system can
provides high label security then the traditional payment. In this article we
discussed about the different process, benefits, and security related issue of
electronic payment system.
(source:https://www.researchgate.net/publication/318930849_E
Commerce_and_Online_Payment_in_the_Modern_Era)
21
5. A Survey on E-Payment Systems: Elements, Adoption,
Architecture, Challenges and Security Concepts
(Indian Journal of Science and Technology June 2017)
Findings: From the study conducted, it can be elucidated that despite various
issues that usage of electronic payment systems pose, these are identified as a
positive step towards the economic development of a nation. Nevertheless, its
full potential can be realized only by raising its awareness among people.
(Source:https://www.researchgate.net/publication/318111118_A_Survey_on_E-
Payment_Systems_Elements_Adoption_Architecture_Challenges_and_Security_Conce
pts)
22
6. The Study of Electronic Payment Systems
(International Journal of Advanced Research in Computer Science and
Software Engineering)
Volume 6, Issue 7, July 2016
-Mamta
Electronic payments are financial transactions made without the use of paper
documents such as cheques. Electronic payments include debit card, credit card,
smart card, e-wallet, e-cash, electronic cheques etc. E-payment Systems have
received different acceptance level throughout the world; some methods of
electronic payments are highly adopted while others are relatively low. This
study aimed to identify the issues and challenges of electronic payment systems
and offer some solutions to improve the e-payment system quality.
(Source:http://ijarcsse.com/Before_August_2017/docs/papers/Volume_6/7_
July2016/V6I7-0135.pdf)
23
7. A Study on the Perception of Customers towards E-
Commerce and E-Payments in Local Survey
(Source:https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&
ved=2ahUKEwi_7ubs5LfAhVLu48KHeDDBjgQFjAGegQIBBAC&url=http%3A%
2F%2Fkhoj.mitsom.edu.in%2Findex.php%2FKHOJ%2Farticle%2Fdownload%2F
107480%2F75717&usg=AOvVaw3GmFfXhbB5RY1VDNfCW1OP)
24
8. Determinants of Customers’ Acceptance of Electronic
Payment System in Indian Banking Sector – A Study
(International Journal of Scientific & Engineering Research, Volume 5,
Issue 1, January-2014)
- Sanghita Roy, Dr. Indrajit Sinha
Internet is perhaps one of the most important tools to businesses and individuals
in the recent world economy. Globalization, financial liberalization and
technology revolution have opened the door of new and more efficient delivery
and processing channels as well as more innovative product and services in
banking industry. With increased educational qualification and growing wealth
consumers’ need and expectations are continually changing and they are
involving themselves more and more in their financial decisions. After
deregulation and reforms in Indian Banking scenario payment systems like
Debit Card, Credit Card, ECS, EFT, RTGS, NEFT have offered variety of
services to the customers. Despite the growth of electronic payment system over
physical check-based system, its rate of adoption in India especially in Metro
cities like Kolkata has been relatively slow. Its slow adoption rates raise many
questions.. The aim of the study is to determine the factors influencing
consumer’s adoption on the light of Technology Acceptance Model. Survey
based questionnaires are designed and Factor Analysis is used to find reliable
and consistent factors. Proposed model illustrates the level of fulfillment of each
acceptance factors and therefore predicts its adoption and indicates areas of
improvement
(Source:https://www.ijser.org/researchpaper/Determinants-of-Customers-Acceptance-
of-Electronic-Payment.pdf)
25
9. The Effect of Electronic Payment on Customer Satisfaction
(Vol-3 Issue-3 2017)
-Dr. Nitin Gupta -Ms. Aditi Yadav
Retail electronic payment system has progressed in the recent years in various
countries. We find that India is no exception .Reserve Bank in its Vision
statement has set the objective to proactively promote electronic payments with
an objective towards cash less society. The formation of National Payments
Corporation (NPCI) in the year 2009 has set the stage for development of retail
electronic payments which offers enormous opportunity to move towards
cashless and less cash society. Using T test, with an objective to assess the
contribution of NPCI, we find that significant difference exist in products such
as electronic clearing, ECS (Debit), National Electronic Funds Transfer
(NEFT), and Card Products when we compare the period after formation of
NPCI and before formation of NPCI. Various innovative products, such as
Immediate Payment Services (IMPS), National Automated Clearing House
(NACH) and Prepaid Instruments (PPI), were launched after the formation of
NPCI. There is enormous opportunity since the ratio of retail electronic clearing
to systematically important payments such as Real Time Gross Settlement and
CCIL grew from 1 percent in the year 2005-06 to 3 present in the year 2013-
2014. I intend to discuss with you all about a silent revolution that has been
sweeping the country. It is about the payment systems in India. I said 'silent
revolution'. That is because, the payment systems have been evolving and
changes have been continuous over the last 35 years, it has rarely got noticed as
a revolutionary change. Let us see how it evolved and beneficially impacted
settlement of economic transactions of common persons and businesses and
how it is now poised for still larger impact.
(Source:http://ijariie.com/AdminUploadPdf/The_Effect_of_Electronic_Payment_Syste
m_on_Customer_Satisfaction_ijariie5639.pdf)
26
10. A Study on Problems and Prospects of E-Payments in
Tirupur City, Tamilnadu
(Volume: 3 | Issue: 12 | Dec 2013 | ISSN - 2249-555X)
-S. NAMASIVAYAM
- M.PRAKASH
- G.BARANI KARUNAMBIGAI
Commerce (the trading of goods) has been a major impetus for human survival
since the beginning of recorded history and beyond. The mass adoption of the
Internet has created a paradigm shift in the way businesses are conducted today.
The past decade has seen the emergence of a new kind of commerce: e-
commerce, the buying and selling of goods through human-computer interaction
over the Internet. Business is done electronically and there is no longer a need
for physical currency or goods to conduct business. The success of electronic
commerce depends upon effective electronic payment systems. The focus of
this study is to identify and explain the problems and prospects of e-payments
.A number of solutions have been proposed based on the problem and discussed
on the prospects of electronic payment system.
Source:https://www.worldwidejournals.com/indian-journal-of-applied-
research-(IJAR)/file.php?val=December_2013_1385986185_cc62d_26.pdf)
27
11. A Survey of Awareness about Security in E-payment
System
(International journal of Mechanical Engineering and Information
Technology)
-Deepak Mathur
(Source: https://igmpublication.org/ijmeit%20issue/v5-i3/1%20ijmeit.pdf)
28
12. Customers Intention to Use Electronic Payment Systems
in India -A Study
(International journal of Arts, Humanities and management studies)
Indian banking industry is gradually moving towards adopting the best practices
with a number of changes. Most of the banks have begun to take an innovative
approach towards Electronic Payment systems with the objective to reduce
cashless banking. The Various Innovations in Banking through payment
systems are Debit and Credit cards, Electronic clearing services (ECS), National
Electronic fund transfer (NEFT), Immediate Payment Service (IMPS), Real
time gross settlement (RTGS) and many more. The present article focuses on
the changing Banking trends from paper based systems to Electronic payment
systems. This study analysed the awareness, usage and the benefits of using
electronic payment systems in banking with the help of primary and secondary
data collection. However, the findings can help the Indian commercial banks to
enhance the technological payment systems in order to improve the business
performance and economic growth.
(Source: http://ijahms.com/upcomingissue/06.12.2016.pdf)
29
Research
Methodology
30
Introduction
Research Methodology has many dimensions. It includes not only the Research
method but also considers the logic behind the methods used in the context of
the study. We know how important it is for our corporate clients to keep their
finger on the pulse of fluid market dynamics and stay on top of economic and
market trends. Research is simply the process of arriving as dependable solution
to a problem through the planned and systematic collection, analysis and
interpretation of data. “A careful investigation or inquiry especially through
search for new facts in any branch of knowledge”
The main aim of research is to find out the truth which is hidden and which has
not been discovered as yet. Though each research study has its own purpose, we
may think of research objective as falling into a number of following broad
groupings:
31
Problem Statement
In our fast moving world, people find it very difficult to manage their time on
fulfil their commitment. Payments are done through electronic interactive
communication channels. So everyone can complete their payment work very
smartly without wasting the time. This drives the people to utilize their time
effectively. The main purpose of this study is to know the Current scenario of
E-payments in Gujarat. From this study, problems of the respondents and the
facilities required by them can be known.
The project has been undertaken with a view of studying the “A research
study on Current and Future Scenario of E-payment in Gujarat”. The
study was carried out to collect data from the respondents using a well framed
questionnaire. With the help of that the findings and suggestions have been
made.
32
Objective of the Study
To know about the current and future prospects of online payment system
to the customer.
33
Research Design
34
Data Sources
Primary data
The study based mainly on Primary data. Primary data have been collected
through the issue of questionnaire to the customer in Jamnagar City. Personal
observations and discussions with the customers also helped to understand the
problems and prospects of E-Payments.
Secondary data
Secondary Data are those which have already been collected by someone else
and which have already been passed through the statistical process.
o The literature review is a secondary data type. The source includes books,
periodicals, websites, and printed literature.
o For E.g. published data like in books, magazine, newspapers, internet,
past reports public reports etc.
35
Data Collection Instrument
Interview
Data
Observations Collection Experimentation
Method
Questionnaire
(Chart-2)
36
Sample Design
Sample Size:
Sampling Method:
Sample Unit:
37
Data Analysis
&
Interpretation
38
1. Are you aware about the Electronic Payment?
Particular % Number of
Respondents
Yes 98% 98
No 2% 2
Total 100% 100
(Table-2)
2%
Yes
No
98%
(chart-3)
Interpretation:
39
2. Which are the areas that you getting Awareness about e-
payment?
Particular % Number of
Respondents
Advertisement 53% 53
Friends 39% 39
Relative 8% 8
Others - -
Total 100% 100
(Table-3)
8%
Advertisement
Friends
39% 53% Relative
Others
(Chart-4)
Interpretation:
40
3. Which online payment do you know?
Particular % Number of
Respondents
Credit Card 56% 56
E-wallet 78% 78
Smart card 30% 30
Direct debit 52% 52
All 2% 2
(Table-4)
All 2%
E-wallet 78%
(Chart-5)
Interpretation:
41
4. Which online Payment do you used regularly?
Particular % Number of
Respondents
Paytm 93% 93
Google Pay 43% 43
MobiKwik 10% 10
Phonepe 25% 25
Freecharge 15% 15
Amazon pay 34% 34
Yono SBI 1% 1
Other 1% 1
(Table-5)
Other 1%
Yono SBI 1%
Amazon pay 34%
Freecharge 15%
Phonepe 25%
MobiKwik 10%
Google Pay 43%
Paytm 93%
Interpretation:
42
5. How much do you spend via online payment monthly?
(% of your Expense)
Particular % Number of
Respondents
Less than 10% 31% 31
11% to 25% 42% 42
26% to 50% 18% 18
51% to 75% 7% 7
More than 75% 2% 2
(Table-6)
51% to 75% 7%
Interpretation:
43
6. Which is more important to you in e-payment
CONVENIENCE or PRIVACY?
Particular % Number of
Respondents
Convenience 5% 5
Privacy 31% 31
Both are equally important 64% 64
Neither - -
Total 100 100
(Table-7)
5%
Convenience
31%
Privacy
Both are equally important
64% Neither
(Chart-8)
Interpretation:
44
7. What are the reasons for not using E-payment?
Particular % Number of
Respondents
Lack of Security and Safety 69% 69
Cyber Crime 35% 35
Hacking Problems 57% 57
Problem of Internet 19% 19
Connection 9% 9
Charges of Online Transaction 42% 42
Lack of Infrastructure 7% 7
Illiteracy 10% 10
Lack of Incentives 7% 7
(Table-8)
Lack of Incentives 7%
Illiteracy 10%
Lack of Infrastructure 7%
Charges of Online Transaction 42%
Connection 9%
Problem of Internet 19%
Hacking Problems 57%
Cyber Crime 35%
Lack of Security and Safety 69%
Interpretation:
From the above chart, we can analyse that more people in Gujarat
believed that the main reasons for not using e-payment are Lack of
security & safety, Hacking Problem and Charges of online
transaction. So we can say that these reasons are affected to
respondents for not using E-payment.
45
8. What are the factors that responsible for increasing usage
of E-payment?
80 76
70
61 60
60 55
Strongly agree
50 45 44
Agree
40 33 Neutral
30 27 27 25
22 Disagree
17 18 17
20 14 14 Strongly disagree
10
10 4 3 5 5 3 2 4
0 2 0 1 2 1
0
1 2 3 4 5 6
(Chart-10)
46
Interpretation:
47
9. Do you think that using your mobile or making
cashless payments will increase the chances of
suffering from fraud or theft?
Particular % Number of
Respondents
Yes 53% 53
No 11% 11
Maybe 36% 36
(Table-10)
36%
Yes
No
53%
Maybe
11%
(Chart-11)
Interpretation:
48
10. Sometime some hidden charges are there when doing
online transaction. Is that affects your online Purchasing
next time?
Particular % Number of
Respondents
Yes 79% 79
No 21% 21
(Table – 11)
21%
Yes
No
79%
(Chart – 12)
Interpretation:
49
11. Do you refer to use E-payment to others?
Particular % Number of
Respondents
Yes 80% 80
No 20% 20
(Table – 12)
20%
Yes
No
80%
(Chart – 13)
Interpretation:
From the above chart, we can analyses that out of 100 respondents 80
respondents refer to use E-payment to others. So we can say that this
thing help to increasing awareness about e-payment in Gujarat. And
also it increases the usage of e-payment in future.
50
12. Satisfaction of the users towards usage of E-payment
services
Very satisfied Satisfied Neutral Dissatisfied Very
dissatisfied
30% 51% 18% 1% 0%
(Table – 13)
1% 0%
18%
30% Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
51%
(Chart – 14)
Interpretation:
From the above chart, we can analyses that out of 100 respondents
only 30 respondents are very satisfied and 51 respondents are satisfied
toward usage of E-payment services. So we can say that respondents
in Gujarat are more believed in cash transaction compared to online
transaction.
51
Hypothesis
Testing
52
ANOVA (SINGLE FACTOR)
1.
H1: There is a significant difference between the opinions of different age group
with respect to factors responsible for increasing usage of E-payment.
Following are the factors that responsible for increasing usage of E-payment.
SUMMARY
Groups Count Sum Average Variance
Column 1 9 177 19.66667 19.25
Column 2 67 1293 19.29851 9.151967
Column 3 21 425 20.2381 5.090476
Column 4 3 56 18.66667 4.333333
53
ANOVA
Source of
Variation SS df MS F P-value F crit
Between
Groups 16.48396 3 5.494653 0.607349 0.611824 2.699393
Within
Groups 868.506 96 9.046938
Total 884.99 99
Interpretation:
54
ANOVA (SINGLE FACTOR)
2.
Following are the factors that responsible for increasing usage of E-payment.
SUMMARY
Groups Count Sum Average Variance
Column 1 31 592 19.09677 7.623656
Column 2 42 832 19.80952 4.304297
Column 3 18 367 20.38889 4.369281
Column 4 7 129 18.42857 38.28571
Column 5 2 31 15.5 112.5
55
ANOVA
Source of
Variation SS df MS F P-value F crit
Between
Groups 63.31207 4 15.82802 1.829989 0.129427 2.467494
Within
Groups 821.6779 95 8.649241
Total 884.99 99
Interpretation:
56
Findings
&
Suggestions
57
Findings
58
79% respondents believe that sometime some hidden charges are there
when doing online transaction is that affects his online purchasing
next time.
80% respondents refer for the use E-payment to others.
30% respondents are highly satisfied and 51% respondents are
satisfied for the usage of E-payment services.
59
Suggestions
60
Limitation of the Study
There are always some drawbacks or hidden faults found in any kind of
activity we perform. Following are some noted limitations for my
research study:
The study cannot give the accurate results because the sample size is very
small.
No human being is perfect so there are some un-noticeable mistakes
while conducting survey.
The project was time bound, so research was limited.
Respondent may not have given bias free answer.
Data analysis and interpretation done may not be that strong due to small
sample.
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Conclusion
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Conclusion
On the basis of the present study concludes that due to online payment more
customers are satisfied. This research explicitly indicates that online payment is
effective.
As per respondents opinion Privacy and convenience both are equally important
for online payment.
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QUESTIONNAIRE
I Chintan Kodinariya and Parag Akbari students of JVIMS MBA College, Jamnagar is
carrying out the project entitled on “Current and Future Scenario of E-payment in
Gujarat”. All information provided in this survey will no means reflect the identity of
the participants. It will be kept strictly confidential and will be used merely for
academic purposes. Please Make () your response to indicate your preference.
1. Name: ___________________
2. Gender:
Male Female
3. Age Group:
Below 20 Years
21 to 30 Years
31 to 40 Years
Above 40 Years
4. Educational Qualification:
SSC
HSC
Graduate
Post Graduate
Other
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5. Are you aware about the Electronic Payment?
Yes No
6. Which are the areas that you getting Awareness about e-payment?
Advertisement
Friends
Relative
Others
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9. How much do you spend via online payment monthly? (% of your
Expense)
Less than 10 %
11% to 25%
26% to 50%
51% to 75%
More than 75%
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12. What are the factors responsible for increasing usage of E-payment?
13. Do you think that using your mobile or making cashless payments
will increase the chances of suffering from fraud or theft?
Yes
No
I don’t know
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14.Sometime some hidden charges are there when doing online
transaction. Is that affects your online Purchasing next time?
Yes
No
Thank You….
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Bibliography
BOOKS:
Kothari CR., “Research methodology, methods and techniques”,
second Edition, new age international publisher, New Delhi.
Schiffman, Kanuk& Ramesh Kumar. Consumer Behaviour, 10th
Edition, New Delhi, Pearson. Year of publication 2010.
Kotler, Philip. Marketing Management, 13th Edition, New Delhi,
Dorling Kindersley (India) Pvt. Ltd. Year of Publication 2009.
WEB SITES:
www.globenewswire.com
www.reuters.com
www.worldwidejournals.com
www.securionpay.com
www.researchgate.net
www.researchgate.net
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