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27 October 2010

News release

Australian’s spend nearly 2.5 million hours a day on


Facebook at work
Over a third (35.5 per cent) of all employees in Australia use Facebook during business
hours amounting to nearly 2.5 million hours a day spent by the nation’s 11 million workers on
the popular social networking site.

One in five employees (21.3 per cent) surveyed as part of the Facebook at Work Report,
released today by The Social PR Consultancy, used it in short bursts for up to just 15
minutes each day with just 2.3 per cent (253,000 people) using it for more than 2 hours.

This new national research shows that even though many employers still ban access to
Facebook and other social networking sites at work, it is continuing to emerge as an
important part of many employees daily routine says Sarah Thomas, Founder of The Social
PR Consultancy.

“Despite continuing concerns about productivity and time wasting, there is growing evidence
to show that allowing workers to access Facebook at work might actually do more good than
evil,” Ms Thomas says.

A recent report from Melbourne University showed that allowing employees to surf the
internet for fun (including using social networking sites like Facebook) for less than 20 per
cent of their work time, were 9 per cent more productive than those who don't.

“The popularity of Facebook is continuing to increase and innovative employers are realising
the benefits of allowing their staff to access it at work, and not just from an HR or productivity
point of view,” says Ms Thomas.

public relations . social media . communication . strategy


thesocialpr.consultancy . 96 fullarton road . norwood . sa . 5067
“There is no denying many organisations’ customers and audiences are using social
networks with more than 8 million active users in Australia, nearly half a million in South
Australia and 50 per cent of those logging in every day to Facebook.

“Clever organizations are empowering their staff to use their online networks, to be the eyes
and ears of the organization, alerting customer service, HR or corporate communication
teams of positive or negative conversations that can be acted upon with the speed that is
needed in this new, super connected, online world.

The Facebook at Work Report interviewed 1,000 Australians about how much time they
spent accessing the social networking site, Facebook, whilst at work and during business
hours.

The popular social networking site, Facebook, is the subject of the critically acclaimed
movie, The Social Network, released in Australia this Thursday 28 October.

Other key statistics from The Facebook at Work Report:

 Of all the capital cities surveyed, the lowest usage of Facebook at work was in
Adelaide with just one in ten (17.1 per cent) accessing the site daily.

 Adelaide employers too were most likely to ban Facebook at work with nearly half (46
per cent) of all those surveyed saying it was banned at their workplace.

 More men (37.1 per cent) than women (33.8 per cent) use Facebook at work.

 Those aged between 30 – 39 years old were most likely (45.6 per cent) to access
Facebook at work.

 Employees in Canberra were most likely to use Facebook at work with more than half
(54 per cent) of all workers accessing it for a minimum of 15 minutes per day.

public relations . social media . communication . strategy


thesocialpr.consultancy . 96 fullarton road . norwood . sa . 5067
About The Facebook at Work Report

The Facebook at Work Report was commissioned by boutique PR consultancy, The Social
PR Consultancy in October 2010. It surveyed 1,000 Australians about how much time they
spent accessing Facebook at work during business hours, not including before / after work
or during official breaks.

The research was conducted by i-view Pty Ltd which is an Australian data collection and
dissemination agency with over 20 years experience in market and social research, data
processing and other allied services. I-view is accredited to the new International Market and
Social Research Standard, ISO 20252.

About The Social PR Consultancy

Founded in October 2010 by Sarah Thomas, The Social PR Consultancy


(www.thesocialpr.co) is a boutique PR consultancy focused on helping organisations bridge
the divide between the way they have traditionally communicated with their audiences and
how those audiences now want to talk to them – online and socially. Sarah has more than 15
years experience in corporate communication, community engagement, public relations and
social media in Australia and the UK.

Other relevant Facebook facts

 More than 500 million active users worldwide


 In Australia there are 8,119,880 (above 18) active users
 50% of active users log on to Facebook in any given day
 Average user has 130 friends
 People spend over 700 billion minutes per month on Facebook

Activity on Facebook

 There are over 900 million objects that people interact with (pages, groups, events
and community pages)
 Average user is connected to 80 community pages, groups and events
 Average user creates 90 pieces of content each month

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thesocialpr.consultancy . 96 fullarton road . norwood . sa . 5067
 More than 30 billion pieces of content (web links, news stories, blog posts, notes,
photo albums, etc.) shared each month.

Platform

 More than one million websites have integrated with Facebook Platform
 More than 150 million people engage with Facebook on external websites every
month
 Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top
100 websites have integrated with Facebook

Mobile

 There are more than 150 million active users currently accessing Facebook through
their mobile devices.
 People that use Facebook on their mobile devices are twice as active on Facebook
than non-mobile users.
 There are more than 200 mobile operators in 60 countries working to deploy and
promote Facebook mobile products

- Ends –

For more information please contact:

Sarah Thomas, The Social PR Consultancy


Telephone: 08 8362 9002
Mobile: 0434 498 078
Email: sarah@thesociapr.co
Twitter: thesocialprco

public relations . social media . communication . strategy


thesocialpr.consultancy . 96 fullarton road . norwood . sa . 5067