ASEAN Sponsorship Prospectus

Kuala Lumpur April 26 One World Hotel

Singapore April 28 Raffles City Convention Center
Manila May 5 Makati Shangri-La
About AWS Summit
AWS Summits are free, one-day events hosted in major cities around the world. These events are
designed to provide developers and technical leaders with an introduction to the AWS Cloud and
guidance on architecture and engineering best practices. Whether you are new to the cloud or an
experienced user, you will learn something new at the AWS Summit.

All AWS Summits will feature a keynote address by a top AWS executive, customer presentations on
Cloud Computing, and technical sessions led by AWS engineers. You will learn best practices on
monitoring cloud resources, optimizing performance, managing security, application migration, and
cutting costs. You will also have opportunities to meet AWS staff and AWS partners and get your
questions answered.

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

AWS Summit Objectives

• Position AWS Summit as one of the leading, premier industry conferences in Singapore, Malaysia and
Philippines for customers, industry leaders, IT professionals, analysts and partners

• Educate and provide AWS technology directions to the IT community

• Put AWS and strategic partners as front-of-mind leaders in delivering Cloud solutions

• Drive the expansion and level of cloud adoption in the ASEAN market

• Provide a learning platform for customers on the benefits of AWS solutions

• Provide a forum for partners to communicate their product & service capabilities and bring awareness to
our partnership

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Event Information

Kuala Lumpur | 26 April

One World Hotel
1,500 Attendees

Singapore| 28 April
Raffles City Convention Center
2,000 Attendees

Manila | 5 May
Makati Shangri-La
500 Attendees

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Event Details
Agenda Singapore & Kuala Lumpur
TIME
0800 - 0900 Registration and Exhibition Showcase
0900 – 0910 Welcome
0910 - 1040 Keynote
1040 - 1120 Refreshment Break
Track 1 Track 2 Track 3

1120 - 1150 Breakout Session - Platinum Partner Breakout Session - Platinum Partner Breakout Session - Platinum Partner

1150 - 1230 Breakout Session Breakout Session Breakout Session

12:30 – 1300 Breakout Session - Platinum Partner Breakout Session - Platinum Partner Breakout Session - Platinum Partner

1300 – 1400 Lunch

1400 - 1500 Breakout Session Breakout Session Breakout Session
1500 - 1530 Breakout Session – Gold Partner Breakout Session – Gold Partner Breakout Session – Gold Partner
1530 - 1600 Refreshment Break
1600 - 1630 Breakout Session – Gold Partner Breakout Session – Gold Partner Breakout Session - Gold Partner
1630 - 1730 Breakout Session Breakout Session Breakout Session
1730 - 1800 Prize Draws & Close

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Event Details
Agenda Manila

TIME
0730 - 0900 Registration and Exhibition Showcase
0900 - 0905 Welcome
0905 - 1035 Keynote
1035 - 1120 Refreshment Break

Track 1 Track 2

1120 - 1150 Breakout Session – Platinum Partner Breakout Session – Platinum Partner
1150 - 1230 Breakout Session Breakout Session
1230 - 1300 Breakout Session - Platinum Partner Breakout Session – Platinum Partner
1300 - 1400 Lunch
1400 - 1430 Breakout Session - Platinum Partner Breakout Session – Platinum Partner
1430 - 1530 Breakout Session Breakout Session
1530 - 1600 Refreshment Break
1600 - 1645 Breakout Session Breakout Session
1645 - 1730 Breakout Session Breakout Session
1730 - 1800 Prize Draws & Close

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Why Sponsor?
Participation in the AWS Summit will provide strategic partners the opportunity to be part of the leading
industry conference on Cloud Computing in Singapore, Malaysia and the Philippines.

• Engage with over 4,000 forecasted attendees

• Generate leads for your business by showcasing products and services to a highly eager and
enthusiastic base of AWS customers and prospects

• Network with industry analysts, thought-leaders, AWS personnel, customers, and other partners

• Present live to Summit attendees about your AWS-related products and services

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Attendee Demographics*
AWS Summits target organizations in Singapore, Malaysia and Philippines across all industries and sectors.

Job Role
• Business Intelligence Managers • IT/MIS/IS Managers and IT Administrators

• C-Level Executive and Management • Line of Business Executives

• Data Warehouse Managers • Project Managers

• Desktop and Procurement Managers • Senior IT Management

• Engineers • Solution Architects

* Source: Combined 2015 ASEAN Summit Averaged Attendee Data

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Attendee Demographics*
Job Role

Singapore Malaysia
Advisor/ Consultant Solution or Systems Advisor/ Consultant
Solution or Systems 6% Architect
Architect 10%
12%
11% Business Executive Business Executive
9% 8%

IT Developer/ Developer/
Professional Engineer Engineer
or Technical 17% 16%
IT Professional
Manager
or Technical
35%
Manager
31%
Enterpreneur
(Founder/Co-
Founder) Enterpreneur
8% (Founder/Co-Founder)
IT Executive IT Executive 11%
14% 12%

* Source: 2015 ASEAN Summit Averaged Attendee Data

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Attendee Demographics*
Attendee Type

Singapore Malaysia

Delegates 1552 Delegates 960

Sponsor 148 Sponsor 121
Staff 103 Staff 33
Total 1803 Total 1114

* Source: 2015 ASEAN Summit Averaged Attendee Data

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Attendee Demographics*
Company Type

Singapore Malaysia
Start-up
16% Start-up
Small- 16%
Small-Medium
Medium
Businesses
Businesses
34%
31%

Enterprise
(incl. Govt & Enterprise (incl.
Education) Govt & Education)
53% 50%

* Source: 2015 ASEAN Summit Averaged Attendee Data

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Attendee Demographics*
Industry

Singapore Malaysia
Computer &
Electronics Computer & Electronics
Other 15% Other 17%
22% 23%

Education
6% Education 5%

Financial
Telecommunications Financial Services
7% Services Telecommunications 4%
12% 9% Media &
Entertainment
Media & 5%
Entertainment Professional
Software & Internet 5% Services
26% Professional Services 6%
7% Software & Internet
31%

* Source: 2015 ASEAN Summit Averaged Attendee Data

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Attendee Demographics*
Level of AWS Usage

Singapore Malaysia

Run multiple Do not use

Do not use AWS Run multiple production
production AWS today
today workloads on AWS
workloads on 29%
24% 21%
AWS
26%

Run dev/test
workloads on
AWS
Run dev/test 7%
workloads on
AWS
3%
Evaluating/ Run a
Run a Evaluating/
experimenting production
production experimenting
with AWS workload on
workload on with AWS
32% AWS
AWS 32%
11%
15%
* Source: 2015 ASEAN Summit Averaged Attendee Data

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

AWS Summit | Sponsorship Packages
Sponsor Level Platinum Gold Silver
AWS Summits USD $45,000 USD $32,000 USD $15,000
Quantity 6 6
AWS Summit in SG USD $35,000 USD $25,000 USD $10,000
AWS Summit in MY USD $25,000 USD $16,000 USD $6,500
AWS Summit in PH USD $15,000 USD $7,000 USD $5,000
Booth Size 4M x 4M 3M x 3M 2M x 2M
Wi-Fi 2 devices 2 devices 1 device
Exhibitor Exhibitor Pass 4 3 2
Elements Speaker Pass 1 1 -
Barcode Scanner 2 1 1
Website Presence 100 word bio, logo and link 75 word bio, logo and link Logo & link
Logo on Event website ✔ ✔ ✔
Co-branded eDM Invitation ✔ ✔ ✔
Registration Update ✔ ✔ ✔
Marketing and
Post Event Summary ✔ ✔ ✔
Promotion
Breakout Session Attendee Data ✔ ✔

Attendee contacts that request follow-up of your

✔ ✔ ✔
organization from event feedback form (Opt-In)
Logo branding recognition on keynote ✔ ✔ ✔
Breakout Session (30 mins slot) before 2pm ✔ - -
Premier Breakout Session (30 mins slot) after 2pm - ✔ -
Elements Logo Branding within the event venue ✔ ✔ ✔
Participation in the Passport Program ✔ ✔ ✔
Collateral insertion into delegates’ bag* 2 pieces 1 piece 1 piece

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Marketing Promotional Opportunities (MPOs)
Singapore Malaysia Philippines Group
Early Bird Voucher or Branded Premium Giveaway
Early bird drive to sponsor booth tactic. Flyer handed out during registration to USD $3,000 USD $3,000 USD $2,000 USD $6,000
the early bird delegates to collect the early bird voucher or premiums at (First 200) (First 200) (First 100) (First 500)
sponsor’s booth selected by AWS.

Lanyards USD $6,000 USD $5,000 USD $2,000 USD $10,000

Opportunity to co brand the delegate lanyards handed out at registration (2,000 pieces) (1,500 pieces) (500 pieces) (4,000 pieces)

Conference Bag USD $6,000 USD $5,000 USD $2,000 USD $10,000
Opportunity to co brand the delegate conference bag handed out at registration (2,000 pieces) (1,500 pieces) (500 pieces) (4,000 pieces)

Morning and Afternoon Coffee Break

Verbal recognition during keynote presentation. Logo and branding at food USD $6,000 USD $5,000 USD $2,000 USD $10,000
stations and cocktail tables

Photo Wall
Verbal recognition during keynote presentation. Back panel customized USD $6,000
message co-brand with AWS. Consists of memorable Photo cards, instant USD $6,000 USD $2,000 USD $10,000
handy photo cards. A personalized message and co-branded with sponsor and
AWS logo.

Networking Drink
After the closing keynote have the opportunity to sponsor the post event
networking hour. 5 mins speech with AWS to thank the delegates co brand USD $15,000 USD $12,000 USD $8,000 USD $30,000
signage through the event along with recognition at the closing keynote. 1hr
free flow.

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

2016 Global AWS Summit Locations
AWS will be hosting Summits in many global locations. Contact details and available sponsorship details can be
found here.

Asia Pacific Europe - Middle East - Africa Latin America – South America US

Auckland Amsterdam Bogota Chicago

Beijing Barcelona Buenos Aires New York
Kuala Lumpur Berlin Lima Santa Clara
Manila Istanbul Mexico City
Mumbai London Rio De Janeiro
Seoul Madrid Santiago
Singapore Milan Sao Paulo
Sydney Paris
Taipei Stockholm
Tokyo Tel Aviv

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Next Steps
Need more information?
Contact June, Anne, Hwee Bee or Kinda. We’ll be happy to
answer your questions and work with you on the right
sponsorship package to meet your budget and goals.
Ready to Sponsor?
If you’re an AWS Partner Network (APN) member and are ready to
secure your sponsorship, please contact June, Anne, Hwee Bee or
Kinda and we’ll work with you on your sponsorship agreement.
Contracts will be delivered in the order of request starting in 3rd
November 2015. Not an APN member yet? Get more information and
register at aws.amazon.com/partners

NAME DESIGNATION EMAIL TELEPHONE

June Chin Head of Partner Marketing, APAC junechin@amazon.com +65 9180 8911

Anne Salado-Chauffaille Head of Marketing, ASEAN annesal@amazon.com +65 9772 0035

Hwee Bee Tan Senior Marketing Manager, ASEAN hweetan@amazon.com +65 9822 3588

Kinda Lau Marketing Manager, ASEAN kindalau@amazon.com +65 9159 0269

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Next Steps

January February March April May

November 2015
2016 2016 2016 2016 2016

• Prospectus Released • Contracts Accepted • February 22: Deadline • March 24: • April 1: May 5
to confirm sponsorship Sponsor Briefing Deadline for remaining
• February 29: Deadline 50% of Sponsorship
AWS Summit 2016
for 50% of Sponsorship Payment Manila
Payment

April 26
AWS Summit
2016 Kuala Lumpur

April 28
AWS Summit 2016
Singapore

Interested in sponsorship? Contact us at awssummit-sponsorship@amazon.com

Event Discounts

• Sponsors who are sponsoring AWS Summit and AWSome Day with a
minimum of 2 countries will be entitled an additional 10% discount for the
overall package.

Interested in sponsorship? Contact us at aws-asean-marketing@amazon.com

Thank You and See You Soon!
aws-asean-marketing@amazon.com