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Documentos de Profesional
Documentos de Cultura
A strategic thinker with a flair for marketing / sales and contributing towards enhancing
business volumes & growth and achieving objectives and profitability norms.
Expertise in handling major Retailers like Macys, Bed Bath & Beyond, Linens N Things,
Kaufhof, Karstadt, Metro, Auchan, Hermes etc., to name a few and Catalogues like The
Company Stores, Company C etc., major Importers / Distributors like West Point
Stevens, Karsten etc., and various other overseas customers
AREAS OF EXPOSURE
Generating business from existing accounts; achieving profitability and increased sales
growth
Evolving and Implementing strategies to feed the selected Market & Client with the
product range that is best suited
Front end selling and market evaluation for Business opportunities and development
Drawing up sales and marketing plans that will improve the reach and paves the way
for expanding the market share
Analyzing marketing trends and tracking competitor’s activities and providing valuable
inputs for the product / market enhancement
Generating Forecasts / Sales Targets, Identification of Products / Services in the Core
Market sectors
Performing Sales / Marketing / Promotion activities on major accounts (Top end Retailers
in US & EU).
Maintaining Customer data base for appropriate market / product / services
Logistics / Shipping
Coordinating with various shipping liners and freight forwarders / customs / excise
officials
Logistics and Export procedures and Documentation with the coordination of the export
team
Close interactions with all the user departments in meeting the business objectives and
towards maximizing customer satisfaction
People Management
CAREER GRAPH
Key Responsibilites:
Identifying potential new markets and prospective customers, new programs from existing
accounts
Significant Highlights:
Brought in new customers viz., Front Gate, The Company stores, Nordstrom etc., in USA and
added new programs with other existing customers
In the process of finalizing programs with more new customers including Dwell Studio,
Woolworths, @ Home & Sttutafords major retailers in South Africa and at the APAC market
Identified, negotiated and liquidated the bedding inventory the company had to the tune of $ 8 M
Key Responsibilites:
Identifying potential new markets and prospective customers, new programs from existing
accounts
Brand establishment in the new markets
Inventory management
Key role in Appointing Agents / Distributors for the SA & APAC markets
Significant Highlights:
Reviving business with existing accounts especially Macys, Kaufhof etc., from major set-back
Established the brand (Microcotton) in the EU, Asia Pacific and Middle east regions
Effectively monitored the existing businesses in ensuring on-time deliveries and minimizing Air
freighting
Effectively monitored in ensuring the Social compliance requirements for various major retailers
viz., Macys, Kohls, Target, Kaufhof, Metro, Nordstrom, Marks N Spencers etc.,
EDUCATIONAL CREDENTIALS
B.Sc. (Mathematics)
Bharathiar University, (S.R.M.V College of Arts & science) Coimbatore. May 1996
PROJECT WORKS
An extensive research was made on the status of Tea Exports in India during the period of 1989 - 1995 under the title " A
study on Tea Exports in India (1989-1995)" for the Foreign Trade studies. Research and Studies were conducted at
various Tea Estates in the Nilgiris, Valparai and at the Tea Board, Coonoor, Tamil Nadu
For the Management studies, an extensive research was made towards "The Consumer Perception towards Jeans
with special reference to TRIGGER Jeans in Coimbatore city". Studies were conducted at various parts of
Coimbatore and at KG Denim Ltd., the production unit of Trigger Jeans located at Karamadai, Coimbatore, Tamil Nadu.
PERSONAL VITAE
VC Arun Prasad