Cassie Bredensteiner

www.cassiebredensteiner.com cassie.bredensteiner@gmail.com

EXPERIENCE
Sullivan Higdon and Sink Kansas City, Missouri June 2010 to August 2010
Media Intern
Negotiated broadcast buys for Pizza Hut. Evaluated five University sponsorships that included TV, radio, online
and outdoor media components. Summarized sponsorship evaluations into decks. Delivered posting and
underdelivery weight to station representatives in approximately 36 DMAs. Analyzed and entered makegoods into
SBMS. Trended rating points for 3Q and 4Q Pizza Hut buys. Gathered direct mail information through SRDS on
publications that target the Pharmaceutical industry.

Northwest University Campaigns Class Maryville, Missouri January 2010 to April 2010
Media and Integrated Marketing Team
Member of a team who created an advertising campaign for North Kansas City Hospital that focused on increasing
referrals through the use of social media. Researched information on the best channels to place media based on
the target audience along with a hyper local strategy. Maintained media placements within limits of the budget. Built
an integrated marketing strategy that incorporated the use of digital cameras in the hospital to increase referrals on
social media networks.

Kansas City Chiefs Kansas City, Missouri May 2009 to August 2009
Sales and Marketing Intern
Coordinated Section Chiefs Kickoff event along with writing the presentation. Accumulated research on current
post-game NFL surveys to formulate the Chiefs 2009 Section Chiefs post-game survey. Communicated any
problems or requests with season ticket holders and single game buyers. Reshaped and edited the 2009 Fan
Guide. Evaluated 30 résumés for Fans First and Section Chief Programs.
Northwest University Freshmen Seminar Maryville, Missouri August 2009 to Present
Peer Advisor
Selected by faculty to help acclimate 18 incoming freshmen to college life. Create an environment that allows
students to be expressive. Present freshmen with information on study skills, technology on campus and the
importance of campus involvement. Plan assignments, due dates and speakers to present to the class.

Northwest University Wellness Center Maryville, Missouri August 2008 to Present

Office Assistant
Arrange 50 appointments daily. Learning to multi-task in a fast pace environment. Maintain confidentiality, create
charts and file information in regards to new and current patients. Conduct student employee meetings.
EDUCATION
Bachelor of Science: Majors, Marketing and Advertising December 2010
Northwest Missouri State University GPA 3.86
100% of educational expenses self-funded through scholarships and part-time employment.

COMPUTER SKILLS
Word, Excel, Access, Outlook, PowerPoint, InDesign, Adobe Workshop, Photoshop, Illustrator, and STRATA

ACTIVITIES/ORGANIZATION
 American Advertising Federation, Kansas City November 2009-Present
 Ad Ink (Advertising Club) September 2009-Present
 Alpha Chi (Academic Honor Society) November 2008-Present
 Delta Mu Delta (Business Honor Society) October 2008-Present
 American Marketing Association September 2008-Present
 Northwest Softball August 2006-May 2008

HONORS
 Outstanding Senior Marketing Major (One recipient voted on by faculty) Spring 2010-Present
 Nothstine Scholarship (One recipient awarded annually) Spring 2010-Present
 Dean’s Honor Roll (GPA 3.5 or higher) Spring 2007-Present
 Cook-Imes Distinguished Scholarship (One recipient voted on by faculty) Fall 2008-Spring 2009
 President’s List (4.0 or higher) Fall 2006-Fall 2007