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Abstract
The study was undertaken in Rourkela Steel Plant, a unit of Steel Authority of India Ltd.(SAIL).
The rapid change and rigorous competition has compelled the steel sector to adopt a proactive
HR approach towards employee satisfaction, employee commitment and organizational
effectiveness. It is essential to keep a track of the soft part of HR, which is intangible. The
intrinsic value of human resource is to be tapped time and again. It is essential to satisfy the
employees, who are the internal customers of the organization. The organization may achieve its
goal through the satisfied and committed employees. This study has tried to investigate the
in Rourkela Steel Plant (RSP), a public sector undertaking unit, branch of Steel Authority of India
, Purpose
The purpose of the study was to investigate the impact of employee satisfaction on
sample was covering 336 executives and 206 non-executives including front-line employees and
supervisors. The study was supported by the alternative hypothesis. The Regression analysis
producing 75 percent of the steel consumed in the then Indian Empire, consisting of the present-
day India, Pakistan, Bangladesh, and Burma. The Indian Iron & Steel Company was set up in
West Bengal in 1918 by the British Firm Burn & Co., with plans to become a rival steelmaker.
As for new projects, in 1953, the government of India signed an agreement with the German
steelmakers Krupp and Demag, on creating a publicly owned integrated steel plant, which was
sited at Rourkela, in the state of Orissa, India, to make use of iron ore mined at Barsua and Kalta.
In order to carry out its side of the agreement the government set up Hindustan Steel Ltd. in
1954, as a wholly state-owned company responsible for the operation of the Rourkela Steel plant.
Later on it became a Unit of SAIL. India is the third largest producer of crude steel in the world.
National Steel Policy 2005 had envisaged steel production to reach 110 million tonnes (Mt) by
2019-20. But due to internal mines scam and market declination, India had suffered in
production for a noticeable period, but while government restriction was overruled, production
again started with full phased, marketing became a problem for most of the steel industry as
China started providing its finished product at the door step with cheaper price in the Indian
market. World crude steel production reached 1,622.8 million tonnes (Mt) for the year 2015,
down by -2.8% compared to 2014. India’s crude steel production for 2015 was 89.6 Mt, up by
2.6% on 2014. Iron and steel are freely exportable and importable which accounts for 9.32mt and
5.59mt respectively in India in 2014-15. So, recently government has taken up certain
programmes to improve the export over import. (Source: Joint plant committee).
Literature Review
Evidence from the field suggests that employee satisfaction is a measure of happy workers at job
and in working environment. There may be many factors affecting the organizational
effectiveness and one of them is the employee satisfaction. Judge, et.al, (2005) viewed that
absenteeism, turnover, and perceived stress and identify it as the degree to which a person feels
Employee Satisfaction
According to Trombetta and Rogers (1988) when employees were happy, they wanted
and outside of work. They want to provide input, share concerns, and give advice. Unhappy
employees simply want to do their job and then go home and forget about work. Bhatti &
Qureshi (2007) found employee satisfaction as a measure to know how happy workers are
sensing about their job and working environment. They opined that there may be many factors
affecting the organizational effectiveness and one among them is the employee satisfaction;
effective organizations should have a culture that encourages the employee satisfaction.
According to Vipul Chalotra (2013) employees’ satisfaction is now days considered as a brand.
Here brand means a promise, that is, a promise to provide more employee satisfaction than the
competitors. Price (2001) defines employee satisfaction as the effective orientation that an
employee has towards his or her work. It may also be recognized as the individual’s perception
and evaluation of the overall work environment (Sempane, Rieger & Roodt, 2002). Williams
(1995) found a positive relationship between benefit standard comparisons and benefit level
satisfaction. Hughes (2009) recommends to makes it sense that, people those are comfortable
within their working environment will work far more effectively and will enjoy the working
Employee Commitment
The empirical results of study made by Osa and Amos (2014) found that employee commitment
skills, performance and devotion to duty so as to fulfill the set organizational goals and
objectives. Peace Irefin, Mohammed Ali (2014) indicated that there is a fairly high relationship
between employee commitment and organizational performance in Coca Cola Company; Plc
Biljana Dordevic (2004) that commitment of employees can predict employee’s performance,
absenteeism and other behaviors. Rajendran et.al. (2005) opined that the organizational
commitment that aid higher productivity. Hye Kyoung Kim (2014) observed that employees’
performance. Further, researcher explored that employees can make or break an organization.
Good employees can produce extraordinary results while marginal employees can drag and
keep the organization down; still many employers underestimate the significance of employees
(Deal, 2005). Taylor & Cosenza (1997) viewed that besides affecting productivity, employee
satisfaction also affects the corporate culture of a company. Abdullah et.al (2012) indicated that
job satisfaction can influence an employee’s commitment towards his/her organization. This is
further strengthened by Bateman & Strasser (1984), which discovered that both variants have a
positive relationship. Employee commitment is the link between work commitment and attitude
and behaviours in the workplace, Maxwell & Steele (2008). Employee commitment is multi-
dimensional in nature, encompassing workers’ loyalty, their willingness to exert more effort on
behalf of the organization, adherence to organizational values, and desire to remain in the
organization (Meyer, Allen & Smith, 1993). Zafar Gul (2015) has explored the link between
employee commitment and organizational development. He found that organizations can change
the attitude and behavior of their employees through the application of the employee
commitment factors i.e. performance management, training and development, and fair reward
systems. The results of the study bring out the fact that employee commitment is predictor of
to organizational outcome, specifically with job satisfaction (Bateman & Strasser, 1984; Gunlu,
Aksarayli, & Perçin, 2010; Kuruuzum, Cetin and Irmak, 2008; Mowday, Porter and Steers,
1982).
Organizational Effectiveness
outcomes the organization intends to produce. Venkatraman and Ramanujam (1986) brought a
conceptual frame work for evaluating organizational effectiveness which is in three levels:
financial performance: rate of income on investment, increase of proceeds of sale etc, per share
earnings: which are mostly utilized conceptions in traditional strategy and business performance:
only includes non-financial indexes, such as market share, new product promotion, product
outcomes normally allied with more efficient or effective operations and other external measures
that relate to reflection that are broader than those simply associated with economic valuation
Hassan and Soltanieh Farzad (2015) emphasized two things to develop organizational
effectiveness: organisational capabilities and managerial competencies. They viewed that both
competencies. Ajay Ahuja and Vinayshil Gautam (2012) did a survey in data centers and found
out that regular trainings and updates, conducive work environment, promotions based on
achievements, challenging assignments, easy approachability to superiors and higher salaries are
the satisfying factors of employees in data centers and these lead to overall organizational
effectiveness. Sayeed and Vishwanathan (1983), in a study explored relationship between
organizational health and organizational effectiveness and found that organizational health
organizational effectiveness., while problem solving adequacy and innovation related negatively
There is no such study conducted on establishing all the above relations in a single study by the
researchers so far. Many of them have tried to examine any two constructs or sub constructs of
the above variables at a time. A study by Koh and Boo (2004) in Singapore found a significant
and positive link between job satisfaction and organizational commitment. Mafini and Pooe
(2013) also found the same result. Baxter W. Graham (1996) viewed that unhappy employees are
less productive and more likely to have higher absence rates. Employees are more loyal and
productive when they are satisfied, Hunter & Tietyen (1997). Employee satisfaction to
Organizational Commitment, found that both the factors are closely related, Taylor & Cosenza,
(1997). Employee satisfaction makes good business sense and increases productivity and career
employees’ satisfaction is now days considered as a brand. Here brand means a promise i.e. a
promise to provide more employee satisfaction than the competitors. Mosadeghrad and Ferdosi
(2013) found that leadership, job satisfaction and commitment are closely interrelated. Jermier &
Berkes (1979) investigated the relationship between job satisfaction and employee commitment
and found that employees who were more satisfied with their job had higher levels of
organizational commitment.
Design/ Methodology
The study is exploratory in nature. The samples for this study include 552 employees covering
336 executives and 206 non-executives including front-line employees and supervisors from 22
departments of RSP, a public sector undertaking unit of India, adopting convenient sampling
technique. Primary data were collected through administering questionnaire with the consultation
of HR manager along with adopting a web based survey (Google form). Secondary data were
collected from company manuals, annual business reports, departmental documents, house
Hypotheses
H1. Employee Satisfaction significantly affects Employee Commitment.
Employee
Commitment
H1
Employee
H2
Satisfaction
H3
Organizational
Effectiveness
Measures
The study has used three instruments, Part A: Employee Satisfaction Questionnaire (ESQ), Part
(MSQ) developed Weiss et al.’s (1967). We have chosen 7 sub scales out of the original MSQ
instrument and added 3 new-sub scales comprising 46 items, based on literature reviews. Those
are: Health & Safety, Company Leadership and Company ethics & values (Blair, E., 1999,
Greenwood, J., and H. Wolf, 1987, J.W.1984, Koh, H. C., and Boo, H. Y., 2001). Some
dichotomous questions were modified to simple form keeping the view unchanged. ECQ is a
normative commitment, which was developed by Meyer and Allen, 1990 and OEQ instrument, is
based on the organizational effectiveness scale (Daftuar (1983). These subscales were
constructed through an empirical approach that relied on Cronbach's Alpha and validated
initially by subject experts and then fine tuned by confirmatory factor analysis, considering the
Item-Total Statistics
Cronbach's
Items Alpha if Item
Deleted
Scale A : Employee Satisfaction Questionnaire
JS Job Satisfaction .839
QL Quality of Life .835
MF Motivational Factor .837
HS Health & Safety Factor .836
WC Working Condition .836
CD Career Development .838
TD Training and Development .837
WL Work Life Balance .848
CL Company Leadership .835
EV Ethics and Values .833
Overall ES Combined Employee Satisfaction .837
Scale B : Employee Commitment Questionnaire
AC Affective Commitment .848
CC Continuance Commitment .858
NC Normative Commitment .854
Overall EC Combined Employee Commitment .853
Scale C : Organizational Effectiveness Questionnaire
CO Consensus .842
LG Legitimization .842
NI Need for Independence .858
SC Self-Control .857
JI Job Involvement .854
IV Innovativeness .853
OA Organizational Attachment .845
Overall OE Combined Organizational Effectiveness .850
The Table 1 represents the reliability statistics of all the twenty scales used in the present study.
The combined Cronbach’s alpha value of all the twenty items are coming above 0.8, which
reveals that the items used in the questionnaire are internally homogenous and consistent.
Therefore, all the factors and variables in the questionnaire are significantly contributing the
Table 2: Goodness of fit indices obtained in the confirmatory factor analysis for developed
Employee Satisfaction Scale (ESQ)
Model Fit Summary (Scale A: Employee Satisfaction Scale)
Goodness–of-fit Statistics Absolute Fit Indices
Chi- Degree of Probability GFI RMSEA RMR SRMR CMIN/DF AGFI
square
Freedom P
401.069 35 0.000 .856 .08 .054 11.459 .773
Incremental fit indices Parsimony fit index
NFI TLI CFI RFI PNFI
.837 .805 .849 .791 0.651
The above Table-2 shows the factors having a model fit indices (CFI= 0.849 eqv.to 9), AGFI=
0.773. It clearly indicates that the outcome of model fitness test validates the new scale of
The second instrument was Employee Commitment Questionnaire (ECQ), developed by Allen
and Mayor (1990); eight items were selected for inclusion in each of the Affective Commitment
The third instrument, Organizational Effectiveness Questionnaire (OEQ) Scale, used in this
study has been developed by Dr. C.N. Daftuar (1983). The original scale measures nine (9)
dimensions of organizational effectiveness. The instrument was modified and comprised of (7)
sub scales, those are, Consensus (CO), Legitimization (LG), Need for Independence (NI), Self
Control (SC), Job involvement (JI), Innovativeness (IV) and Organizational Attachment (OA).
Reliability and validity were tested by Cronbach’s Alpha and Expert opinion followed by CFA
Findings
gender, out of 552 respondents’ majority are male, 87.30% and few are females, 12.7%. Among
the total respondents, majorities are from the age group of 39- 48 yrs (35.3%), and the young
generation of age, 18-28years are very less, that is, 10.1%. Response of this group is low, may be
due to unaware of sought information about the company or hesitance due to fear of expressing
their views. Grade wise distribution shows that most of respondents belong to middle
management category. On the other hand, only 13.8% respondents are of front line workers. In
education variation, 44.40% are technical degree holders, 14.5% are of diploma, 15.9% are ITI/
trainee and 14.1% are professionals. Most of the respondents (40.6%) have more than 15 years of
experience in the present company, 19.70 % have 10 to 15 years, 16.1% have 6 to 10 years of
experience and 23.6 % have less than 5 years of experience. 24.6% respondents are earning 3 to
5 lakhs rupees p.a, 34.4% earn 5 to 8 lakhs, 18.3% earn within 8-12 lakhs, 8.7% earn 12-15 lakhs
Testing of Hypotheses
A regression analysis in SPSS Statistics was used to reject or accept the suggested hypotheses of
the study, (H1): Employee Satisfaction significantly affects Employee Commitment.
Further, the above Table-5 shows the significance value of ANOVA in regression model, which
is reflecting 0.011. This indicates the model is significant i.e. there is a relationship between
mediating Variable/Independent variable (EC –Employee Commitment) to Dependent Variable
(ES – Employee Satisfaction).
ANOVA is a subsequent outcome of regression analysis used to test the validity model. Here we
used ANOVA to give a clear picture of both the independent and dependent variable.
The above Table-6 depicts significant value of t-test of the independent variable “Employee
Commitment” is 0.011. This reveals that the Employee Commitment (independent variable) is
significant towards employee satisfaction (dependent variable). Hence, the hypothesis is hereby
Supported.
In the above Table-7 shows the model of testing the Independent Variable, Employee
Commitment (EC) relates to the Dependent Variable, Organizational Effectiveness (OE). We
have applied regression analysis. The R square value 0.314 reveals that the independent variable
‘Employee Commitment’ influence the dependent variable “Organizational Effectiveness” by
31.4 per cent.
Further, the significance value of ANOVA as shown in Table-8, in the above regression model is
coming 0.006. This indicates the model is significant; i.e. there is a relationship between
independent Variable (EC – Employee Commitment) to Dependent Variable (OE –
Organizational Effectiveness), which is significant at 1% level.
Table-9 represents the significant value of t-test of the independent variable “Employee
Commitment” is 0.000. This reveals that the independent variable is significant towards
Organizational Effectiveness. Hence, it is accepted that proposed hypothesis - Employee
Commitment significantly affects Organizational Effectiveness is hereby Supported.
Table-10 shows the model of testing the Independent Variable (ES – Employee Satisfaction)
relates to Dependent Variable (OE – Organizational Effectiveness). The regression analysis
depicts the R square value 0.354, which entails that the independent variable “Organizational
Effectiveness” influences the dependent variable “Employee Satisfaction” by 35.4 per cent.
Further, the significance value of ANOVA in the above Table-11 represents the regression
model, which shows 0.000. This indicates that the model is significant; i.e. there is a highly
significant relationship between independent Variable (ES – Employee Satisfaction) to
Dependent Variable (OE – Organizational Effectiveness).
Regression Coefficientsa
Unstandardized Standardized
Model Coefficients Coefficients t Sig.
Table-12 represents the significant value of t-test of the independent variable ‘employee
satisfaction’ and dependent variable “Organizational Effectiveness”, which is 0.000. This reveals
that the independent variable is significant towards dependent variable. Hence Hypothesis (H3)
Employee Satisfaction significantly affects Organizational Effectiveness is Accepted.
Result demonstrated that employees are satisfied irrespective of age, grade, educational
qualification, length of service and annual income but it differs gender wise. Female employees
are not satisfied. It may be the reason that as the selected universe (Rourkela steel plant) is an
industrial unit, women employees are not satisfied with their job.
Findings also reveals that, commitment level of employees is not related with age, grade,
educational qualification, gender but it is associated with length of service and annual income.
Employees earning higher salary and employee with long time experience/association with
Further result exhibits that organizational effectiveness is related with employee’s age, grade,
educational qualification, service tenure, gender and annual income. This implies that employees
Research Limitation
The research was limited to a unit of a public sector steel industry in India. There was also
money and time constraint. Employees were sometimes not able to devote time whole heartedly
to fill up the questionnaire as they fill that they are not going to get any direct compensation for
that. A lot of research done on individual case of Employee Satisfaction and their Commitment.
satisfaction in Indian context, still the gaps in research are found both in terms of areas & size or
scope of studies.
Practical Implication
The study of employee satisfaction followed by employee commitment may give the business
world an input ok knowledge that the satisfied employees may or may not be always committed
fully. The study has tried to explore the extent employee satisfaction has a linkage with
employee commitment and organizational effectiveness. The management. Board of directors,
departmental heads and the HR professionals will internalize this matter and can reframe their
HR policies accordingly and try to convert the employees committed by adding some other tips
along with employee satisfaction to achieve organizational effectiveness. At present, the Indian
steel industry has reported that it has found difficult to attract talents and retain them due to the
fact that, there are alternative jobs available with high salary, like in IT and other private
companies. Hence, this study may be helpful to achieve employee satisfaction, talent
Conclusion
The problem with Indian steel industry is that, it is continuously facing losses as China is
increasing its export to Indian market at low price. To balance and support the indigenous steel
turnaround. But, lowering the cost of production is also an important aspect/contribution to make
up the losses. For that organization should be effective. How to achieve organizational
effectiveness was the problem. Result demonstrated the answer that organizational effectiveness
can be improved through committed employees. And finally it portrayed that employee
commitment and employee satisfactions were positively and significantly correlated with
organizational effectiveness. Further, the study was able to do the internal analysis based on the
quantitative and qualitative data that employees of RSP are taking their job very challengingly
and are satisfied with the job safety. They are leading a peaceful life. As such RSP is a public
sector unit, thereby observing the statutory norms for safety in accordance. There is good
synergy at departmental level. Co-workers are co-operative and helpful. But proper medical
treatments on the spot/working areas are not available. Though employees are getting time based
promotion, but they are not satisfied, they also want more training to keep them up to date with
the new technology. Employees are satisfied with overall company ethics and are emotionally
attached to the company. They like to continue with their present organization as they feel hard
to find an equal opportunity employer. They are self competent to carry out their job
independently.
No study was available, finding the link between the factors of organizational effectiveness like
employee satisfaction and employee commitment with respect to steel sector. The study
identified the gap in research which is, absence of a holistic model linking employee
commitment and satisfaction level with the effectiveness of organization has been fulfilled. This
study has this uniqueness and furthering similar research in this sector will be a mile stone.
In conclusion, generalization of the research was presented, highlighting the fact that the result of
the empirical study provided, it is evidenced that there is impact of employee satisfaction on
employee commitment and organizational effectiveness in Rourkela Steel Plant, a public sector
unit in India.
Future Scope
The current study involves only employees of SAIL- Rourkela Steel Plant located in Odisha,
India. Further, this study can be extended by taking all units of SAIL across the nation, then
across the globe. The future researcher can conduct a comparative study between public and
private steel manufacturing organizations. The study can also be explored across sectors. Other
HR dimensions can be added with employee engagement, cordial employee relations with
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