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MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)
ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT
BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)
THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE
STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK
THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom
Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS


THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND
PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)
MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF
NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING


ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A
Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY


STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN
COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION
MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY
IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF
SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)
IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A
CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON
CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE
STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF
BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY
OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS


THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN
ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL
PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY
FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)
AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,
BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH


IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST
BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION


IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY
OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES


THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A
STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT
HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)
THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS
ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)
SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF
SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS
BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)
MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK
FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER
GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING


IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD
NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)
CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)
THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF
BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES
STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)


EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF
CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (
A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK
MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY
OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE


THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS


THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION
SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA
METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN
NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ


CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)
INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL
(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY


OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN
ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY

PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:


AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF
CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA

OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)
THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS
( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC

EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A


CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA


MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST


BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION:


A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF


AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A
CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY


OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A


CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)


EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES
INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A


CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ
CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING


COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN


PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY


OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A


CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY
OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba


Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS


ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)

THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE


STUDY OF DANSOF FARMS)

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo


Nig Plc)

IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A


CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN


ORGANIZATION (A CASE STUDY OF EMZOR)

THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY


(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)

THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA


BANK)

THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF


BENDEL SUPERMARKET, AUCHI)

THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE


STUDY OF MR. BIGGS PLAZA, AUCHI)

THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL


PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)

THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY


(A CASE STUDY OF ARIK AIRLINE)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY


PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS:
AN APPRAISAL OF FACEBOOK

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom


Products

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

COST CONTROL AND ITS EFFECT IN THE MANUFACTURING INDUSTRIES (A CASE STUDY
OF CHISCO BAKERY INDUSTRIES ENUGU)

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF


SOME SELECTED CONSUMER’S GOODS

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY


OF UNION BANK PLC)

THE IMPACT OF STOCK EXCHANGE REFORMS ON NIGERIA CAPITAL MARKET ( A CASE


STUDY OF LAGOS STATE STOCK EXCHANGE)

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF


CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE


STUDY OF UNILEVER NIGERIA PLC

THE MARKET STRUCTURES AND COST THEORY AS A TOOL BY THE GOVERNMENT TO


BUILD THE COUNTRY ECONOMY

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND


DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

AUDIENCE RECEPTION OF MOBILE OUTDOOR ADVERTISING MESSAGES AS A STRATEGY


FOR PRODUCT AWARENESS IN THE FOOD AND BEVERAGE INDUSTRY.

IMPACT OF MARKETING SEGMENTATION ON PERFORMANCE OF SMALL AND MEDUIM


SCALE ENTERPRISES (SMEs)

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN


NIGERIA
OUTDOOR PRIVATE SERVICE ADVERTISEMENTS

THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND


PROFITABILITY IN NIGERIA BANKS (A CASE STUDY OF INTERCONTINENTAL BANK PLC)

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA) )

THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS


BRAND PREFERENCE

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS A CASE STUDY


OF UNION BANK PLC

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE


STUDY OF SUNGLASS LTD KADUNA)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS


( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF


CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO
TARABA STATE)

THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMERS RETENTION IN ECOBANK


NIGERIA (A CASE STUDY OF ENUGU METROPOLIS)

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A,


BENUE STATE)

THE IMPACT OF BRANDING AND PACKAGING ON SMEs SALES PROMOTION (A STUDY OF


THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF


FIRST BANK OF NIGERIA PLC
EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A
CASE STUDY OF GUARANTY TRUST BANK ENUGU)

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF


NIGERIA)

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN


NIGERIA (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF NBC


PLC IN ENUGU METROPOLIS)

MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF THE UNITED BANK


FOR AFRICAN PLC (UBA))

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS


IN NIGERIA

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE


STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

FACTORS THAT INFLUENCE PRICING DECISIONS IN NIGERIA

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