Item MRP (in Rs) Expected Sales quantity without promotions

December January February

"3 for 2" combo pack 252
Shampoo 180 ml 120 143 93 138
Conditioner 180ml 132 47 38 49
Hair Gel 175 ml 97 68 74 72
Question 1 Question 2
Revenue 83326 137199
Gross Margin 12928.62 -5941.80602
93457.19398

Item MRP in Rs. Expected Sales quantity without promotions

December January February
Shampoo 180 ml 120 143 93 138
Conditioner 180ml 132 47 38 49
Hair Gel 175 ml 97 68 74 72

Cost
Sample Cost in Rs
Shampoo Sample 60 ml 48
Conditioner Sample 60 ml 52
Hair Gel Sample 60 ml 38
Expected Sales if "3 for 2" promotion is run in December Gross Margin
December January February Cost
150
109 137 187 12% 107.1429
35 65 72 18% 111.8644
56 97 102 21% 80.16529
TC 299

gn -16%
Item Expected Sales if "Gift with Purchase" promotion is run in December
December January February
Shampoo 180 ml with Conditioner 60ml 152
Shampoo 180ml with Hair Gel 60 ml 62
Conditioner 180 ml with Shampoo 60 ml 84
Conditioner 180 ml with Hair Gel 60 ml 8
Hair Gel 175 ml with Shampoo 60 ml 74
Hair Gel 175 ml with Conditioner 60 ml 13
Shampoo 180 ml 113 156
Conditioner 180ml 54 49
Hair Gel 175 ml 79 82
otion is run in December

nETmARGIN