Documentos de Académico
Documentos de Profesional
Documentos de Cultura
SEMINARIO ESTANCIA
ARELLANO CLAVE:
Hoja 2 de 5
Should understand and be able to use E-Business models for the planning and management
of an Organizations E-Business
III.2
DESCRIPCIÓN DEL CONTENIDO
3. E-Business systems 5 hr
3.1 Introduction
3.2 Systems: patterns of organization
3.3 Control
3.4 Activity systems
3.5 Information systems
3.6 Data systems
3.7 Decisions and control
4. E-Business value 5 hr
4.1 Introduction
4.2 Value and value-creating systems
4.3 Social networks and social capital
4.4 Value-chain and value-networks
4.5 Transactions and transactions costs
4.6 Control in the value network
4.7 Business models
5. E-Business infrastructure 5 hr
5.1 Introduction
5.2 Business analysis and business modelling
5.3 Activity systems infrastructure
5.4 Back-end information systems infrastructure
5.5 Information infrastructure
5.6 Data systems infrastructure
Hoja 4 de 5
6. Technical infrastructure for e-Business 5 hr
6.1 Introduction
6.2 Communication
6.3 Communication signal and channels
6.4 Mediated communication
6.5 Access devices
6.6 Communication networks
6.7 The intertnet and the web
6.8 ICT systems
6.9 Interface layer
6.10 Business layer
6.11 Data management layer
6.12 Communicating documents
6.13 The cloud
7. E-Business environment 5 hr
7.1 Introduction
7.2 Economic environment
7.3 Social environment
7.4 Political environment
7.5 Physical environment
8. Forms of e-Business 5 hr
8.1 Introduction
8.2 E-Business and e-Commerce
8.3 Electronic Commerce
8.4 B2C e-Commerce
8.5 B2B e-Commerce
8.6 C2C e-Commerce
8.7 Intra-business e-Business and P2P e-Commerce
Chaffey, D. (2011). E-Business and E-Commerce Management: Strategy, Implementation and Practice
Prentice Hall. 5th Edition.
Napier, A.; Rivers, O. & Wagner, S. (2005). Creating a Winning E-Business. Cengage Learning; 2
edition.
Papazoglou,M. & Ribbers, P. (2006). E-Business: Organizational and Technical Foundations. Wiley.
Schadler, T.; Bernoff, J. & Ask, J. (2014). The Mobile Mind Shift: Engineer Your Business to Win in the
Mobile Moment. Groundswell Press.
Presentation 20%
Total 100%