Assignment

BUSINESS STRATEGY

Prepared by:

Ahmad Saeed Almarri

Student ID:- EAU0414266
3.1. POSSIBLE ALTERNATE STRATEGIES-

To do a successful product development the major important Ansoff’s strategic aspects is

to investigate and to do research on the latest technologies for the new implementation

process in Starbucks so that the business works properly with the innovative strategies

and all other criteria’s get feasible and acceptable for the growth of the business.

The second important strategy for product development is to do research on the

customer needs for the particular area of the product development, the strategies are

required to be planned based on the demographics and Geographic’s. It will help

Starbucks to excel the height in business. If the customer needs are well justified then it

will help the organization to target the market as per the demand and simultaneously the

business process will also remain focused.

As per Ansoff’s matrix, the strategies for business growth are mainly in two directions, as

below

1. Product diversification

2. Market development.

We need plan two alternative strategies for the Starbucks business which are feasible,

suitable and acceptable to the business.

1. Strategy I- Enter the Starbuck business into the prioritized developing countries.

2. Strategy II - Develop additional product options for the existing business set ups.

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Strategy 1- Enter the Starbuck business into the prioritized developing countries: Since the

Starbuck is a global company and surviving in most of the developed countries. Now the

further development growth available is the developing countries in the world. The

Starbuck to define the criteria for developing countries and make a prioritized list of

countries, where they can initiate the business with least input cost or where the existing

resources can be explored for business growth. Thus this will be the new market

development approach for the Starbuck coffee business.

This strategy will be feasible, suitable and acceptable, as below

Feasibility: This will be the feasible option as developing countries have high population

and more attraction towards US /Europe products.

Acceptability: This strategy will be acceptable as it will expand the market for the business

with appropriate earning opportunities.

Suitability: This strategy will be suitable as Starbuck is already has expanded its business

in various parts of the world. It will be just addition of another set-up with existing

processes in the developing countries.

2 Strategy II - Develop additional product options for the existing business set ups - This

strategy will help to add additional coffee product in the existing business set ups, so that

sales can be increased at the existing set ups. This strategy will help for increase in

revenue or profit for the existing set ups.

This strategy will be feasible, suitable and acceptable, as below

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Feasibility: Starbuck can easily develop additional suitable coffee products options which

can be sale in the existing market.

Acceptability: It will be acceptable as selling additional product options from the same

business set-up will not add much cost to the business and will be acceptable to the

management.

Suitability: This strategy will be suitable as it is just addition of product options in the

existing set ups.

3.2. SELECTION OF A STRATEGY-

To select the best strategy, a company must consider the markets it has selected, the

products or services it wishes to sell and its overall aims for international trade. The

range of elements to consider might seem daunting, but without a full analysis of the

situation for each potential market, a company might select an inappropriate strategy.

Best Strategy: Selection of best strategy can be done based a below selection

criteria as below

Strategy-I (Developing

Selection Criteria Countries) Strategy-II (Product Options)

Business Growth (High (9), Low

(1), Medium(6) High (9) Medium (6)

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Expenses (High (1) , Low (9),

medium (6) High (1) Medium (3)

Resources Engagement (High (1) ,

Low (9), medium (6) Medium (6) Low (9)

Profit High (9) Low (1)

Feasibility (High (9), Low (1),

Medium(6) High (9) Low (1)

Total 34 20

So based on the above selection criteria matrix, the strategy-I is better option for the

business growth. This looks to be better option, as the developing countries are a

large/huge market for the business. If the Starbuck makes the good entry in this

segment, then they can get the approach for capturing the world market for their

business.

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4.1. ACCESS THE ROLE AND RESPONSIBILITY OF PERSONNEL WHO ARE CHARGED WITH

STRATEGY IMPLEMENTATION-

The role and responsibility of the managers are very important in making the

implementation of the strategies. The strategies are the key aspects which are necessary

to be well maintained by the organization's managers to fulfill the business needs and

achieve maximum targets. The companies work process is depending on the strategies

like for making marketing strategies, workforce strategies and to target customer

includes a sharp focus on all the process also it is necessary to do market research to

make the organization objectives fulfilled.

But with a single a mangers it is not possible to fulfill all the standard there is a

requirement of more than one manager to make the process effective.

MANAGERS ROLE OF RESPONSIBILITY

Manager 1  Strategy of marketing

 Targeting Marketing channels.
 Supply chain interaction.
 Feasibility of business and focus on
the goal.
 The process making to lead the

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 balanced workforce.

Manager 2  Planning for the business.

 Design of Client approach
techniques.
 Focus on the query fulfilled which
are made by the customers.
 Problems related to employee
benefits and appraisals.
 Maintain ethical structure and
improving the ideas to concentrate
on latest trends.

every organization making strategy to bring high performance and by that performance

they get the productivity and it high ratio which can be done through training and

development the performance can be brought through motivation and that motivation is

manage by the manager and they giving some incentive and reward that reward may be

nconsist of tangible or intangible means in the shape of cash or appreciation. But for the

strategy every organization keep those people who are expert and have great position in

the organization.

4.2. ESTIMATED RESOURCES REQUIREMENT-

This is include to determine some of the workforce which work for market strategy that

market strategy that make it improve and standard the organization set of strategy and

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then implement it by these workforce may some agencies or may the management of

the organization also involve in it for the implementation. in the market. Strategic

tracking the strategy tracking when it being implementing this also dealing with the

situation to detecting the issue and problem or may be changes in the strategy and made

the adjustment.

The resources are the needs or it can be decided by the organization to hold up the

process by implementing a new way of work. The resources are analyzed by the

managers to target the potential areas of the business to fix the organization standards.

The organization are required a plan to know the sector which they are focusing or

intended to work for based on the sector a research is required to be done by the

organization to know the most potential areas of organization and after this process as

per the requirements of the client a decision of new implementations are designed by

the managers to make the organization grew with the effective strategies and gives a

good performance in the organization.

Financial Resources :- Financial resources are those resources that are interrelated to

the finance of the business or the skills and ability related to business finance. Such as

a strategy which need a high or significant investment in the process of the new goods

or products it might be the channels of distribution or the capacity of production or

the working capital will taken place great strain on the business finances. For instant

the strategy needs a bery carefully administered by the point of finance view

1. Human Resources :- The core of problem with Human Resources is the abilities

base of the businesses What skills and abilities does the enterprises as of now

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 have? Is it true that they are adequate to address the issues of the picked

methodology? Could the abilities base be stretched or flexed to get or meet the

new prerequisites?

2. Physical Resources :- The classification of the resources that are related physical

assets can be covers and controls extensive variety of the resources related to

operational assets worried about the physical ability that to convey a system or

strategy. The Resources could threshold resources as well-Those that are required

which are expected to meet clients' base necessities so in this way to proceed or exist as

well as one of a kind resources that are those that support upper hand and are

troublesome for contenders to emulate or acquire. Such assets are critical, however what

it does with the assets matter in any event.

The term or word competences are utilize to meaning the processes as well as the

activities by that the firms deploys effectively the firms resources the Competence could

split as follows:

 The Threshold competences: the processes as well as activity that meet to the

customers needs as well as requirements and that s the point to being going as

well as exit

 The Core competences – the activity which that support upper hand and are

troublesome for contenders to emulate or get.

Resources are optimally allocated when they utilized for the sake that produce or

invent the services and goods which are according to the need of customers as well

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 as the customer wants along with a lowest as well as possible production costs.

The efficiency and effectiveness of the product as well as production meaning a

little resources that are increasing within the goods and services producing that

permitted the resources to being utilized for the sake of the another economics

activity for instant further or more production, investment as well as savings. These

fundamentally boils down which to creates the customers wants and needs with

the cheap cost as well as the efficienctly are possible.

REFERENCES

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