Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Official Newsletter
San Miguel Pure Foods Company, Inc.
Vol. 6 Issue No. 2 December 2013
04
Handog Lusog:
Nourishing and
Nurturing the Nation
06
understanding
the BHAG
12 Surviving Yolanda
18 Employee Service
Awards 2013:
Malasakit Marathon
24
26
code of ethics,
our way of life
The Golden Bay
Grain Terminal
D E O F ETHICS
C O
f Life
Our Way O
Editorial Board. FoodTalk is released EDITORIAL ADVISER Ma. Soledad E. Olives MANAGING EDITOR Gelonie Grace T. Yap
for the employees and friends of ASSOCIATE EDITOR Jessa Grace L. Bitanga DESIGN DIRECTOR Elsie Chua-Dormiendo
San Miguel Pure Foods Company, Inc.
CONTRIBUTING PHOTOGRAPHER Alexies Santiago
No part of this newsletter may be copied COMMUNICATIONS NETWORK Agro-Industrial Cluster—Rhoda David, Cathy Sunga,
without written consent from SMPFC. Reena Del Mundo, Camille Juan-Sabale, Annabella A. Nery SMMI-Flour—Rachelle Legaspi
Branded Business Cluster-PureFoods Hormel—Heidi Chang, Carissa Tecson (until May 2013)
Dairy, Spreads, Oils and Ice Cream—Ma. Christine Duran, Krissha L. Quiban, Tricia Zayco Coffee
Please send your requests, contributions, —Anne Puno Great Food Solutions —Tracy Fortu Franchising Business —Kathrina Hernandez,
comments and suggestions to: Paula De Asis Culinary Center—Jo Pacumio SMIS—Lorna Tamayo Human Resources —Abie
Canaria BPG —Jop Hernandez
Corporate Planning & Management
Services Group 23/F JMT Corporate CONTRIBUTIONS FROM
Condominium, ADB Avenue, Ortigas, Pasig BHAG Update—Sandra Herrera, CPMSG Handog Lusog—Rona Mei Tanchico (SMF), Gerry Olayta,
Rey Naig Yolanda —Francis Leo Ledesma, Randy Dominguez, Virgilio Eway, Jason Tecson, Paul
City or email gyap@smg.sanmiguel.com.ph
T. Dorado ESA —Cheng Costales, Mae Patanindagat Code of Ethics —Dante Mallari and Alvin
Ramos Corporate Governance —Atty. Francesca Baltazar Photo credits Alexies Santiago, Jessa
Grace Bitanga (cover photo), Francis Ledesma, Randy Dominguez, Ken Reston
2
A Subsidiary of San Miguel Corporation All Rights Reserved 2013
To my San Miguel Food Group Family,
In this issue, we will read about three
important things – BHAG, Malasakit
and Excellence.
We will read about our Big, Hairy,
Audacious Goal or our BHAG. We will
be reminded of where it came from
and what a BHAG truly means for our
Company. President’s Message
Malasakit, is key to achieving our
BHAG. We must learn to live it
every day. We have launched and
Achieving The BHAG by living
implemented several programs to
look after the interest and welfare of
our stakeholders, with the value of
Malasakit & Excellence
Malasakit.
unrelenting faith and Malasakit for To help us conduct our business with
Part of Malasakit is our flagship their work and their co-employees honor and integrity.
feeding program, Handog Lusog: which are inspirations for all of us.
Nutrisiyon Para sa Nasyon. It was We were also regarded as a top
launched in 2011, with an initial 1,059 We will also read about the practitioner of Corporate Governance
students as beneficiaries coming recent Employee Service Awards in the country. Recently, the Institute
from just 10 schools from Luzon, 2013, where we recognized the of Corporate Directors (ICD), rated
Visayas and Mindanao. In 2012, it commitment, dedication and hard us a high score of 80.7 percent in
grew to 1,319 students coming from work of 161 employees. We had an exercise measuring corporate
18 schools from across the country. three 35-year awardees – Mar governance practices among publicly-
In 2013, it was further increased to Ramos, Rose Encobar and Pol Titular. listed companies.
2,043 students, now coming from These individuals are examples of
Furthermore, in our desire to further
27 schools from Luzon, Visayas and loyalty, commitment and dedication to
achieve cost competitiveness, we
Mindanao. their work and the Company.
have inaugurated our Golden Bay
The 4,421 recipients are testaments It is inspiring to imagine what we Grain Terminal in Mabini, Batangas.
to our commitment to Nourishing and can achieve with the right attitude. Golden Bay is one of San Miguel Pure
Nurturing Families Worldwide. Along At the core of Malasakit, is a culture Foods’ milestones as it is our first
with the feeding initiatives, parents of Excellence. In this regard, we foray in grain terminal operations. It
of these children were also taught to achieved several milestones: can accommodate Super Panamax
provide good and proper nutrition to vessels which carry as much as
Firstly, we launched our Code of
their families through our Wellbeing 80,000 deadweight tonnage, which
Ethics. The Code of Ethics articulates
Program. At the same time, nutritious, allows us to receive shipments of our
the basic standards and expectations
yet affordable recipes was shared to raw materials for feeds and flour. This
from each San Miguel Pure Foods
them through our Culinary Center. translates to improved efficiencies in
employee and business partner. It is
our operations and at the same time,
Many of you take part as volunteers here to guide us in our work and daily
open doors for new revenue streams
in our feeding program. I encourage decision-making; to uphold the quality
for SMPFC.
everyone to do the same. Get that we commit to our consumers.
involved. CSR programs allow you Let us move toward our BHAG by
to give back to the communities we living Malasakit in our everyday life.
serve while developing yourself. Let’s talk food!
In this issue, we will also honor the
brave actions of our people during
and after Super Typhoon Yolanda.
You will read about their stories of Butch Alejo
3
BHAG Update
In 2009, San Miguel Pure Foods launched its Big, The Role of a BHAG
Hairy, Audacious, Goal or the BHAG Our BHAG is “to The authors of Built to Last encourage companies
become a Php 520-billion company with revenue of to go for their BHAG. They said that a “BHAG is
Php 42-million”. It was very direct to the point, very a particularly powerful mechanism to stimulate
clear and everyone got it there and then. progress”. In Chapter 5, they further explained that,
“all companies have goals. But there is a difference
As we moved forward, the idea of the BHAG began
between merely having a goal and becoming
to alarm some people, thinking we were just not
committed to a huge, daunting challenge – like a big
moving fast enough. This is a good sign as it can
mountain to climb.”
serve as an indication that the BHAG has indeed
been taken to heart by SMPFC management and BHAG is a clear and compelling goal that should
employees. The BHAG should be our North Star – create immense team spirit. A BHAG engages people
the true North for this journey we have embarked on. as it reaches out and grabs them in the gut. It is
To explain this further, we need to understand what tangible, energizing and highly focused. People “get it”
the BHAG stands for. right away and it takes little or no explanation at all.
Vision versus Goal Having a BHAG is similar to the “moon mission”,
The BHAG was taken from a book entitled “Built to when every nation just wanted to reach the moon, or
Last” written by James C. Collins. It came after the be the first to set foot on it. Or the time when global
book, “Good to Great” and was written to illustrate health experts came together and decided to once
the successful habits of VISIONARY companies. The and for all, eradicate polio through the polio vaccine.
authors presented the idea that the companies that At these times vision statements or Big, Hairy,
made a difference in the world these days were those Audacious, Goals (BHAG) were being made. There
who saw visions and not goals. was not a clear indication of how to get there, but
everyone who took part in believing these statements
To best understand the difference between visions
were driven to achieve the vision they saw CAN
and goals, we take their definitions from the Merriam-
happen. In our Company, we believe that the Php 520
Webster dictionary:
billion revenue CAN happen. Together we can make it
Vision – a thought, concept, or object formed by the happen.
imagination; the act or power of seeing
“A BHAG only helps an organization as long as it is
Goal – the end toward which effort is directed; the not yet achieved” Once we have achieved our BHAG,
terminal point of a race it is time to move to a Bigger, Hairier, More Audacious
From the definitions above, goal pertains to a one…to a higher, more
specific end, while vision is seen as a potential end. challenging mission to
A Vision goes much farther than a goal. accomplish.
4
To Nourish and Nurture
Families Worldwide Rona Mei Tanchico, San Miguel Foundation
5
cover story
6
height and mental development is
monitored monthly. Funding is provided for
the children’s meals for the entire duration
of the project, with an approved menu to
ensure proper nutrition.
A talk on nutrition and cooking
demonstration was also given to the
parents of the beneficiaries to ensure that
they can also support and sustain their
children’s progress. All recipes shared
with them during the cooking demo
were dishes for lunch, dinner and even
merienda.
For this year, San Miguel Pure Foods
launched its feeding program in Maybunga
Elementary School in Pasig where there
were close to 200 beneficiaries from their
Kindergarten level. During the launch, the
kids were served with a meal of spaghetti
and a nutritious Magnolia Chocolait drink.
As a reward for those who finish their
meals, K-Pop by Magnolia Ice Cream was
also given out.
Star Hotdog Sandwiches and Pandesal
from Kambal Pandesal, a franchise brand
of San Miguel Pure Foods, provided meals
for the parents who took time to learn
in the Nutrition Talk. While chefs from
San Miguel Pure Foods’ Culinary Center
demonstrated healthy recipes using STAR
Corned Beef and Purefoods Tender Juicy
Hotdog as part of the ingredients.
For the entire month of July, the feeding
program will be rolled out to other schools
from Luzon, Visayas and even Mindanao.
To date, there are a total of 4,562 students
who benefited from this program and
after the six month program; their average
weight gain is at 2.11 kilos per child.
Handog Lusog: Nutrisyon Para sa Nasyon
is one of the programs that San Miguel
Pure Foods is committed to in living up
to its core purpose of “Nourishing and
Nurturing Families Worldwide.”
The San Miguel Foundation
8
about Handog-Lusog: Nutrisyon Para sa Nasyon
Camille oversees the activities and programs of The San Miguel Foundation. All her
work-life she has been doing Corporate Social Responsibility programs and have
seen how these CSR programs not only encourage building trust for companies,
but she has also create impact in the lives of their employees. CSR Programs such
as Handog Lusog: Nutrisyon Para Sa Nasyon are great avenues to pay it forward
to other people, to be a light in a suffering nation, to be a glimmer of hope for
someone.
To know more about Handog Lusog, or become a volunteer, you may get in touch
with the following people from San Miguel Pure Foods: Gelonie Grace T. Yap, Jessa
Grace L. Bitanga, Macreno Dormiendo, Randy Dominguez.
affected by lack of nutrition. This and Rona Mei Tanchico. From the
is one of the underlying problems food group, the efforts of Randy
that lead to poor performance in Dominguez and Mac Dormiendo
schools and can cause stunted are very noteworthy as well.
developments. So, starting And of course, there are the
feeding programs usually carry HR representatives from Luzon,
the most weight emotionally. Visayas and Mindanao. Everyone
has put their all in this project
But then later on, as months
that is why it has always been feed at least 2000 children from
progress, and you see the
successful. Luzon, Visayas, Mindanao and
children being nutritionally
rehabilitated, things get more As an individual, you become Metro Manila. There are over 25
exciting. The progress is even more compassionate and more schools – over 25 opportunities
more overwhelming as you see appreciative of what you have, to make a difference in the life of
them gain weight and eventually and who you have in your life. a child, who belongs to a family,
perform better both in school and is part of our nation.
and social skills. You see them What were some I think this best illustrates the
becoming more confident in of your best song “it is better to light, just one
interacting with people, and they little candle than to stumble in
become more capable physically
learning from these
the dark”. Who knows, one or
and mentally. experiences with even some of the children we are
How do these Handog Lusog? helping will someday become
a great Filipino leader, a Nobel
I would encourage people to take
experiences affect part in activities such as Handog
Prize award recipient or someone
you as a person? who brings recognition to the
Lusog. It is an eye-opener and
Philippines. It would be great to
Oh, no one can compare the I guarantee that no matter how big
have been part of that GREAT
joy and the satisfaction you feel or small the effect, your life will be
PERSON’s life.
when you know that your effort affected.
contributed to so many changes I would encourage all employees
in so many people’s lives. But it of San Miguel Pure Foods to
is not my effort alone, but that of take part, even if they just join
a group of people. I have a great one feeding location when we
team working with me in SMF – launch every July. We can use the
Ken Reston, Jennifer Rodriguez help we can have. Every year we
9
Volunteers at Work
10
tHe activity Provided Me witH new insigHts tHat will HelP Me grow into
a Better sMPfc eMPloyee witH Malasakit. even in tHe sMall HelP yoU
offer, Being aBle to see tHe sMiles on tHe faces of tHe cHildren and
Parents Made tHis exPerience wortH reMeMBering.
11
Malasakit
November 7, 2013 in Metro Manila tried to go about lost, loved ones separated, people
As early as November 7, almost their daily business, mixed news were clamoring to hear from their
all the news agencies locally and were pouring in from Samar, and relatives in Samar and Leyte. For
internationally had their eyes set on Leyte until there was a blackout on some time, the nation was shocked
the Philippines. On ground, life was information. with the pictures they saw on TV,
pretty normal, everyone was going social networks and various web
Yolanda continued to make its way
about their business. What the news pages.
through Cebu, Panay Island, Mindoro
had their focus on was still outside and then Palawan before completely The government, stunned with
the country — an approaching exiting the country by evening. the huge devastation and relief
tropical cyclone internationally known operations they had to face, started
as “Haiyan”, soon named “Yolanda” The National Disaster Risk
doing their part with the help of the
once inside the Philippine Area of Reduction and Management Council
private sector and many volunteers.
Responsibility (PAR). (NDRRMC) initially announced only
Organizations began to mobilize
having three casualties, but the
Satellite photos showed a super resources, and once again, the
Philippine National Red Cross noted
typhoon which could be stronger Filipino resilience was put to the
it could be more.
than typhoon “Pablo” which test. As survivors in Leyte searched
devastated Mindanao just the year November 9, 2013 for food and later on resulted to
before. According to the data being As Super typhoon Yolanda hovered looting, those outside the affected
generated by the weather satellites, over the South China Sea the areas clamored to get help and food
Yolanda had sustained winds of 241 following morning, news came from to them the soonest possible time.
kph and was gaining more strength Leyte and Samar, from reporters who
Devastation Brings Out Bravery
as it traversed the ocean. made it through the nightmare. After
During this time, the heroism
they had walked several kilometers
November 8, 2013 to get to Palo, Leyte and broadcast
comes out and without hesitation;
those with the ability to help were
Yolanda made landfall on Eastern from there their respective accounts
on their feet. Amongst these people
Samar as early as 4:40 AM. By 6am, of the devastation and it was
were San Miguel Pure Foods
people watched as super typhoon during this time that the rest of the
employees, who even at probably
Yolanda made landfall in Tacloban, Philippines and the rest of the world
one of the darkest moments of their
Leyte. At that time, PAGASA’s saw the destruction and deaths that
lives, decided to act fast and make
records showed typhoon Yolanda Super Typhoon “Yolanda” brought
a difference.
having maximum sustained winds of upon the Visayas region.
up to 275 kph. Totem Paul Dorado, Territory
The number of casualties ballooned
Sales Manager - Central Eastern
The strength of the typhoon toppled exponentially, as bodies swept by
Visayas, SMFI Poultry & Meats,was
down trees, along with power and the 10 to 15 feet storm surge were
in Ormoc the following day the
communication lines. As people exposed and discovered. Families
super typhoon hit and on his own
12
Heroes who Overcame
13
Employees Personal Accounts on “Super Typhoon
They survived one of history’s strongest super It was the strongest I have ever experienced, but
typhoons. They deserve to tell their stories. We need thankfully God kept us safe.
to learn from their experiences and be grateful that
The following day, after I secured my family I went
they are here to share these with us. These are just
to visit our office. I walked three kilometers and
three of the many stories of our colleagues who
crossed flooded areas. Dead bodies floated along the
experienced Super Typhoon Yolanda, but these
highway and people roamed around aimlessly looking
stories will show us how resilient the human spirit is
for help, food and clothing. When I reached the
and these experiences will inspire us to value what
office, I found that even the guard of our compound
truly matters in life – our family, friends and people
has not eaten for two days, so I immediately gave
who become part of our own life story.
him food and water.
During the aftermath of the typhoon, I was so
scared; looting started and there was news about
prisoners who have escaped from jail. That made
me decide to get the cash collection which I kept
earlier in the vault. I prayed for safety as I brought the
money home for safekeeping.
Without communication and power, we it was
difficult to get updates. I tried to find a network signal
on top of our trusses; fortunately I got a signal and
Virgilio A. Eway (Finance Analyst - Tacloban, SMFI AIC): was able to contact Ms. Diana Lerio (Finance Officer)
Risking It All to inform her about our situation.
With all the news we heard, we prepared
everything like food, water, flashlight, battery and Few days later, we were informed that the company
other necessities. I did the same in our SMFI office. wanted to extract us from our location. The place
I secured everything like documents, computers, was no longer safe. The company arranged for our
printers and other electrical devices. I covered them evacuation, along with our families. Upon arrival
with tarpaulins and I hid the cash collection in our in Cebu, we were so happy and a bit emotional
vault. Basically, we were prepared. when the SMPFC family warmly welcomed us. They
supported us and attended to our needs.
On Friday, November 8, 2013 the wind started to
gain strength. I felt so weary and helpless. I have
been thinking of my wife, she had just undergone a
total mastectomy (R) and excision of lipoma. I had
visitors from Southern Leyte with an 8 year- old son.
My brother in- law died before the typhoon, and we
could not go to his
wake in Maasin.
It was 6:00 AM that
the super typhoon
struck in our city for Stress debriefing was done and officers from
two hours. It was Manila met us with our families. They listened to
terrible. The roof of our experiences and concerns. Words are not just
our house was totally enough to express our gratitude above all to our
damaged, as well as Lord God, who spared us from this deadly typhoon,
our neighborhood. the Company and its management and staff, our co
14
Yolanda”
15
in, which tasted salty. It was then that I realized it was
water from the sea that was coming into the streets.
I felt the fear which I have never encountered before…
”This is it” I told my wife and my kid. I hugged them
tightly. I did not want to lose them…not yet…
I managed to calm down. “I told them to trust God’s
will. That we should ask for the Lords forgiveness of
our sins and to forgive those who sinned against us.
It was hard to let go but I had to accept it. Then we
needed shoes so I can step on the debris, and a
started praying for forgiveness. I can hear my child
brown left shoe appeared. I grabbed it and it was a
saying “MAMA PAPA I’m so sorry too for whatever sins
perfect fit! Then, a right black shoe appeared and
I committed against you. I LOVE YOU BOTH”. Hearing
the amazing part is that the pair of the brown shoe
this strengthened me and I asked the Lord to guide me
also appeared. “Whew!” That’s when I was sure
to save them.
that the LORD willed it. We will survive this.
It was impossible for us to go out of the house
The water subsided after almost 2 hours and the
through the front door, and then I noticed outside our
current was going back to the sea, so I told my wife
multicab FB van which has been broken for years. I
we needed something to shield us from the debris.
told my family to climb on the multicab to get to the
Suddenly the Multicab appeared from nowhere and
rooftop. However, when we got out the multicab was
shielded us.
moved by the current.
I was able to look for a pillow case to cover
We cannot make it to the roof, but I remembered the
my child as she was already shivering because
window grills outside which we can hold on to. I hurried
of exposure. I was amazed at my strength and
to reach the multicab, while telling my wife and child
endurance that I did not even feel cold even when
to hold on to me and never let go. With the multicab
I was wet from the rains.
now floating, I kicked it to reach the grills and pulled my
family to grab on to the grills, before the multicab was After the typhoon had passed, dead neighbors
dragged by the current. were being pulled out from the debris. I felt no
shock anymore. I already told myself we could have
The water kept rising to about 15 or 16 feet, so we
been one of them had it not been for the miracles
climbed to the roof. I told them that I will lift them both
that God did to save us.
to the roof as the water continued to rise. I held on to
the ceiling while my feet were stepping on the grills. Though there was nothing left of our belongings
My wife and kid held on to my arms and I told them to I told my family we should be thankful because our
stop crying so they can breathe properly and conserve safety was our Lord’s gift to us.
energy. We transferred to Palo proper after the typhoon.
I then saw my service car float out of our compound We walked for almost 3 kilometers and after settling
and was helpless to save it. As the water slowly them at my wife uncle’s house I grabbed a 500ml
receeded to 10 feet we climbed back down to the bottle of water and traveled 6 kilometers to Tanauan
grills. I told them to continue praying. I figured we to check on my parents. I passed through rubbles
needed something that floats, and then suddenly out and bodies of dead people piled up on the streets. I
of nowhere the tire from a vehicle that I used more than had the chance to talk to some people as well, like
2 years ago appeared beside my daughter, and an a father whose five children were all killed. He piled
empty 6 liter covered jug appeared. We gave it to our their lifeless bodies on the street. How painful it was
daughter to use as a floating device. for him and he cried as he touched them.
I thought of wood to hang on to and suddenly a hull When I reached my parents place I felt so blessed
of a boat appeared, so we grabbed it. Then two pieces finding them unharmed despite the storm surge.
of 2x4 wood also appeared. I told my family, “see God The aftermath brought about problems on food
wants us to survive.” and water supply, but we know that as God saved
Miracle after miracle happened afterwards. I thought us from the wrath of Yolanda, He will surely save us
of something to cover us from the flying debris and from hunger and thirst.
a sealed plastic barrel appeared. Lastly I told them I
16
With no news from my colleagues we hoped for ghost town. Sludge and dust swirled around as we
helped thru prayers. Then suddenly Paul Dorado moved toward the city center. Since my in-law’s house
and Eleazar Tapang knocked on our uncle’s house. was close to the pier, I carried the goods there. I found
They found us on the third day after the typhoon hit. my in-laws were safe and their house was intact so
Through them we were able to contact our relatives they could provide me shelter.
and friends from other regions using social media
That was where our Animal Production Specialist,
networks. We were able to locate our colleagues and
Mr. Eleazar “Tata” Tapang met me for the distribution
we were evacuated by the management to escape
of the relief goods. At around that time, I have already
the chaos created by lawlessness.
established that all the Ormoc team was safe and
I’ll take this opportunity to thank all those who sound.
helped us through their prayers, clothing, food and
On the first night, I was able to make an area
monetary support. Thank you SMFI management
assessment and survey of the city proper. The
for taking care of us. Thank you Paul and Eliezar for
damage to property was extensive! I continued to
locating us despite the risks and dangers, I salute
survey the area the following day, including our NMS
you both.
and made plans with Tata to travel to Tacloban as we
I am Jason Tecson and I survived Typhoon had not heard from any one there yet, coupled with
Yolanda. hearing horrifying stories of the numerous dead bodies
there.
Paul T. Dorado (Territory Sales Manager - Central Eastern
Visayas, SMFI Poultry & Meats): Trekking to Tacloban We made our plans and decided to use a
to Find His Team motorcycle as our primary transportation. This
I thought to myself, “This is just another ordinary allowed us to travel faster. That afternoon, at 3pm of
storm, probably similar to Pablo or Ondoy November 10, we made our way to Tacloban,
or Ruping”... was I wrong! I realized this not knowing what we would find but just knowing
when we heard winds whistling and the roof that we needed to locate our co-employees. Our
rattling as early as 6 AM. It grew stronger preparations were meager but we braved the
in intensity in the morning, as branches heat, the littered debris and the dangers of looting.
flew overhead, mango trees were uprooted A trip to Palo that normally take two hours lasted
and power lines were cut. I immediately four and a half hours!
accounted for my team members via text and call. What greeted me in Ormoc was nothing compared
My concern escalated when I could no longer to what we saw in Palo. It would be forever etched
contact my team members in Leyte and Samar. in my memory and it still haunts me in my sleep. The
I never stopped and just kept trying. My wife also stench of cadavers that lined the streets was almost
was busy trying to contact my in-laws in Ormoc. unbearable. All I could think of was “Please do not let
The intensity of the storm and the broadcasts both me see any member of my team here!”
on radio and TV — especially that of the storm surge After a few hours of searching, my relief was palpable
firmed up my resolve to personally check on The upon seeing firsthand that our Distribution Sales
Eastern Visayas (EVis) team. After all, for me they are Specialist, Jason Tecson and his family. We stayed
also my family. I was assigned in Ormoc for 2 years, with his family and made plans to check on the rest
so I needed to see for myself the actual situation of the team the following day. We were able to fully
there. In my mind, I had to account for them. They account for the whole team and relayed the good
are my responsibility and firstly, they are my friends. news to Cebu HR and traveled back to Ormoc.
I immediately requested for a travel authority from Although the trip going back to Ormoc took 8 hours,
Head Office since I could not focus until my team it seemed shorter as the burden of not knowing the
was fully accounted for. Fortunately, that approval fate of my team was lifted from my shoulders. The trip
came quickly and I immediately prepared the relief was worth it. Lives come first before business. People
goods that I would bring with me to Ormoc. come first before profit. I am glad to be a part of an
The next day, Nov. 9, the port of Ormoc was organization that believes in this. We are resilient. We
already opened to fast crafts. I boarded the 5:45 pm will bounce back
trip to Ormoc. What greeted me when I arrived was a
scene out of Mad Max — it was desolate, dark — a
17
Employee Service Awards
It’s not a common practice culture, liking what they do, tao resonates strongly when we
for young professionals these finding time after work etc. When celebrate the Employee Service
days to stay in one company you ask the employees who have Awards every November.
for more than 10 years. The been here for decades, they all Our awardees are what we call
most frequent question during give you the same answer – “I am today as the “lifers”, the people
the job hunt is, “why do grateful to San Miguel” and the who stays 20, 25, 30 and 35
employees go?” And people stories stream down from there. years. If you haven’t been inspired
will not run out of reasons on You seldom hear people who by a “lifer” – they’re not hard to
why they hop from one job to have been honed through training find in SMPFC. The commitment,
another except when you talk and experience in the industry loyalty and service of SMPFC
to employees from San Miguel take a step back and reflect employees aren’t easy – but
Pure Foods that you instead on the Company they work bracing through the toughest
ask the question, “why do for. The culture of “Malasakit” challenges in their careers and
SMPFC employees stay?” reflects how a Company takes personal life becomes bearable
If you search on Google for care of its people too, not just because SMPFC is able to
“Why do employees stay?” you how the employees care about offer one of the best employee
get a number of reasons like their Company. Malasakit sa benefits. It encourages people
identifying with the company trabaho, sa sarili at sa kapwa to work hard when they know
18
that the company they work and This year has proven how often heard when you ask why
invest their time and effort in also SMPFC was able to provide employees stay, but you’d be
invests their resources on them, assistance to not just our glad to know that the Company
providing them the privileges each employees but to our fellow you devote your day to, and for
hardworking employee is proud Filipinos who were badly affected our awardees, spend half your
to have. by the typhoon Yolanda. “A life with – actually does.
company that gives back” isn’t
19
Employee Service Awards
20
21 21
Employee Service Awards—35-year awardee
22
excellence
Relief
SMPFCEfforts/
Among the Supplier Support/Governance
Top Corporate
Testimonies of inemployees
Practitioners who helped
the Country Atty. Chesa Baltazar, OGC
23
Excellence | Feature Article
f Life
Our Way O
looking for better ways to do things,
always striving to be the first to deliver
something better.
• We create an environment that
encourages learning, not only to
deliver expectations but also to grow in
knowledge and abilities.
24
1
Code of Ethics
dedication to results. accordance with law and regulations. respect for people,
• We recognize and reward individuals • We build and strengthen business authority and property
and organizations on the basis of relationships on the basis of merit,
performance and results. mutual interest, candor and fair
“We are responsible for
competition, and avoid profit or gain everything that is entrusted
of competitive advantage through to us.”
accountability for actions manipulation, abuse of privileged or • We recognize each other as individuals
non-public information, concealment,
“With trust come great and commit to nurturing each other’s
misrepresentation and other illegal or individual capabilities.
expectations. We are unethical practices.
accountable for our • We commit to uplift the dignity of labor
actions and decisions.” • We exercise utmost discretion in by encouraging each other to be the
accepting personal favors or gifts from best in their fields.
• We take full responsibility for all our persons seeking or doing business
actions and decisions, and discharge with the Food Group, and refuse to • We respect and shall preserve the
our duties conscientiously, honestly and grant personal favors, or decline any Food Group’s assets and resources by
efficiently. gift or benefit that may compromise ensuring that they are used efficiently
the independence of the Company, and solely for legitimate business
• We uphold and regard as paramount the
create a sense of obligation on its part purposes, and accord the same to the
Food Group’s interest in the undertaking
or potentially influence its business assets and properties of others.
of business strategies, opportunities
and endeavors, with deliberate and judgment. • We safeguard and maintain the
full evaluation and management of • We avoid circumstances and positions confidentiality of knowledge or
attendant risks and the end view of that actually or potentially conflict proprietary information on the Food
enhancing and maximizing shareholder with the interest of the Food Group or Group’s products, formulations,
value. interfere with loyalty and objectivity in trade secrets, business strategies,
business dealings and relationships. technologies, processes and systems.
• We comply with and respect all
applicable laws, rules and regulations
governing the Food Group’s
businesses, in all jurisdictions where teamwork & open communication Social responsibility
such is conducted. “Everyone has his own “We are citizens of a
strength and intelligence. bigger society. We give
No one has the monopoly back and take care of our
INTEGRITY AND MENTAL HONESTY of greatness. We can community.”
achieve more when we do • We strive towards good corporate
“Character and reputation things together.” citizenship and pursue pro-active
will always precede us.” volunteerism.
• We work toward shared aspirations,
• We say what we mean and mean what transcending boundaries along • We contribute positively to the
we say. functional and organizational lines with promotion of social responsibility in the
• We conduct business in a manner trust and respect for each other and community in which we live and work
which is ethical, fair and right, and in with unity in purpose. by supporting activities and programs
all reasonable circumstances, above geared towards community welfare and
• We enable Employees to feel free to
reproach. environmental protection.
express opinions, voice concerns, and
• We compete fairly and honestly. Each offer suggestions to their superiors and
one of us believes in profit with honor peers.
and is committed to good governance
and the highest moral standards
in the performance of duties and
responsibilities.
• We ensure the integrity of our records,
books and accounting, and endeavor to
fully, fairly, timely and accurately report
and disclose material information in
25 25
golden bay grain terminal
Along with San Miguel’s thrust
of diversifying into industries that
are integral to nation building,
San Miguel Mills, Inc. inaugurated
the Golden Bay Grain Terminal
(GBGT) last November 13,
2013. The Terminal is built with a
153-meter long pier in the coast
of Mabini, Batangas.
The Golden Bay Terminal boasts
of a faultless coastline facing the
Calumpang Peninsula. Providing
a strategic location, the terminal
addresses the country’s need
for infrastructure that services
international imports such as
soybean and wheat, grains that
are not grown in the country.
Having a total storage capacity
of 150,000 metric tons of
assorted grains, the terminal
SMMI President USEC Bernadette Romulo-Puyat of the SL President Thomas Tan delivers the speech
Florentino C. Policarpio Department of Agriculture delivers her keynote of SMC President Ramon S. Ang
addresses the audience message in behalf of Sec. Proceso Alcala
26
handling for imported grains
providing support as the country
opens up to other South East
Asian Countries through the
Asean Economic Community
– the terminal could potentially
serve as a transhipment hub for
international grain traders.
The Grain Terminal is also
expected to benefit downstream
users of grains – the feedmillers, Unveiling of the marker for the Golden Bay Grain Terminal
flour millers, and the livestock
industry as it lowers the cost of
doing business as the terminal as it increases economic activity Grain Terminal is a milestone
fosters healthy competition in the – through job generation, higher for San Miguel Pure Foods and
industry while keeping terminal incomes and potential growth in San Miguel Corporation as we
fees at bay. related industries. continue on our thrust to actively
being part of the country’s
The terminal is also seen to Registered with the Board
economic development.
provide community development of Investors, the Golden Bay
(clockwise, from top left photo) Fr. Mandy Panganiban of Mabini Batangas lead the blessing of the facilities; The Mass Choir
comprised of employees of SMMI; World-class performers, Pangkat Kawayan bring life to the day by playing music using
bamboo instruments; World-class performers and one of Batangas’ pool of talents, Lahing Batangan Dance Troupe, entertain
the crowd
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SMPFC & BUSINESS PARTNERS FELLOWSHIP
AND GOLF TOURNAMENT
For San Miguel Pure Foods and
its Business Partners, a gathering
intended to break the busy buss
of the corporate world was done
taken in another level of playing
field — the golf course.
On the morning of July 2nd
and with a perfect strolling
weather, some 55 avid golfers
took advantage of the mid week
Pasig City holiday to kick off the
1st San Miguel Pure Foods and
Business Partners Fellowship
Golf Tournament at the Manila
Southwoods Golf and Country
Club in Carmona, Cavite.
SMPFC Opcom members
and third party operators from
all over the country were in (Above) Participants of the San Miguel Pure Foods & Business Partners Fellowship
attendance. The tournament was Golf Tournament whoop it up after carrying out with their exchanged gifts” in
an opportunity for the weekend the raffle portion of the program; (below) Mr. Francisco Alejo III delivering his
message to participants of the tournament; emphasizing the importance of unity in
golfers to relax and test their skills
fulfilling a common commitment.
in the green, at the same time
strengthens their camaraderie.
Amidst cheers and the friendly
heckling the tournament proved to
be very different. “It’s a fellowship
more than a golf tournament”,
says Mr. Ely Capcacio, “The
activity was more of a chance
for us in SMPFC and business
partners to get acquainted on a
more personal level.”
It likewise provided the
opportunity for old and new friends
to catch up, swap stories and
experiences on how they conduct luck, and there was an overflow of short message. He emphasized
business in their respective food to guarantee seconds. how working relationships are
locations. strengthened when you personally
SMPFC President Mr. Butch
Much awaited was the raffle of Alejo III expressed special know the people you work with
give-aways since each participant appreciation to all the participants. and you are all committed to
brought more than his share for He highlighted the benefit of this achieving the same business
the exchange gift. Food was pot goals.
activity and the fellowship in his
28
Monterey Cavite Meat Plant
Celebrates 25th Anniversary
Monterey’s premier meat group presentations. Jose Mari
plant located at Langkaan Tolentino, a third party employee,
Drive Dasmarinas Cavite, more won the videoke singing contest
popularly known as MCMP, while the group from Further
marked its’ 25th anniversary last Processing was declared the best
August 8. among the group presentations.
This milestone was A homegrown live band
commemorated by a simple entertained the crowd.
program held at the meat plant Recognitions were given to
last August 12. It was a day of employees who have been in
thanksgiving, camaraderie and service for the past 25 years.
recognition as third party and The company recognized Engr.
SMFI employees alike participated Emilio Gatpandan of Technical
in the celebrations. San Miguel Services/Engineering Group and
Foods Inc. (SMFI) Meats & Poultry Toll Operations Representative Monterey Cavite Meat Plant’s
management led by Ms. Tatish Ms. Shirley Escalante for their history is a story of commitment
Palabyab graced the occasion. 25 years in service. SMFI also to superior quality meats and
The day began with a recognized the contributions of of dedication to the pursuit
third party agencies to MCMP’s of excellence. From the time
thanksgiving mass officiated
by parish priest, Father Hector success. Special citations were the company started in 1988,
Arellano. A boodle fight ensued given to Solidbase Services, the plant has become one of
Starbross, Sterix and live hog the leading meat processing
which was participated by all
employees. The program proper buyer Ms. Precy Tabotabo establishments in the country.
was opened by Ms. Joy Lejano, The program was concluded MCMP was the first meat plant
SMFI SLPO, Regional Operations with a raffle draw were various in the country to be recognized
Manager. SMFI Meats & Poultry small appliances were given away. by the National Meat Inspection
GM Dr. Leo Obviar and VP for Services (NMIS) as a triple
As a way of giving back to the AAA abattoir. This means that
Processing Mr. Vic Antonio
community that had embraced the caliber of its facilities and
imparted inspirational speeches.
MCMP for 25 years, a bloodletting operational procedures achieve
A photo montage of MCMP
activity will be held on international standards.
through the years was shown.
September 8.
Employees participated in the
videoke singing contest and to page 30
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Agro-feeds
from page 29
30
Agro-Feeds
31 31
Agro – Poultry & Meats
32
with Theme “Buhay Carinderia”
Branded Business Cluster
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Kwentong Kusina, Kwentong Buhay
Ingredients: Procedure:
2 tbsp olive oil In a pan, sauté garlic, onions, celery and
2 tbsp grated garlic rosemary in olive oil for a minute. Sear in beef
2 tbsp grated celery
3 tbsp store-bought hickory barbecue sauce
ribs. Add in soda, coffee mix, barbecue sauce,
1 ½ tsp salt sugar, salt and pepper. Bring to a boil. Reduce
1/4 tsp pepper heat to low to allow slow simmer. Cook until
1/8 tsp pepper fork tender. Serve with coffee-buttered corn and
1/8 tsp dried rosemary preferred side vegetables.
1/4 cup grated onions
1/2 cup lime soda To make the coffee-butter, mix butter, pepper
1/4 cup brown sugar and coffee mix until well-blended. Brush all-over
1/2 cup Magnolia Gold Butter, softened corn and roll in grated cheese.
1/2 cup Magnolia Cheezee, finely grated
6 pc Japanese Sweet Corn, boiled (with husk) (Serves 6)
1 pack San Mig Coffee SUPER
1 pack San Mig Coffee WHITE
1 kilo Monterey Beef Short Ribs,
cut into 6 serving pieces
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Kwentong Kusina, Kwentong Buhay
COUPE SULIPAN Procedure:
To make caramel: Melt sugar until
bronze. Add butter. Mix until butter
Ingredients: emits Toffee aroma. Add water and
For Caramel: whisks reduce to a sauce. Set aside.
¼ cup white sugar
1 tbsp Magnolia Gold Butter To make custard: Combine
½ cup water eggyolks and milk in a small
saucepan and cook over medium
For the custard sauce: heat while continually stirring until
2 pcs Magnolia Brown Egg
(egg yolks only) thickened. Stir in powdered sugar
½ cup Magnolia Pure Fresh and macapuno preserves. Set aside
Milk to let cool.
2 tbsp powdered sugar
2 tbsp macapuno preserves To make meringue: Preheat oven
to 350F. In a mixing bowl, whip the
For the Meringues: egg whites with cream of tartar
3-4 pcs Magnolia Brown Egg until light and foamy. Gradually
(egg whites only)
¼ tsp cream of tartar add the confectioners’ sugar and
1 tbsp confectioners’ sugar continue beating. Add vanilla. Scoop
1 tsp vanilla extract meringue onto greased baking sheet
and bake for 5-10 minutes or until it
4 scoop Magnolia Ice Cream has risen and doubled in size.
Best of the Philippines
Pinipig Pandan To assemble: Transfer meringues
into serving container. Scoop ice
cream into container then drizzle
with caramel and macapuno custard.
Serve immediately.
36
Kwentong Kusina, Kwentong Buhay
Crust Procedure:
500 gm Magnolia All Purpose Flour Wilt kangkong on a dry pan.
1/4 cup sugar Finely chop wilted kangkong
2 tsp salt
125 gm shortening
leaves, set aside
1/4 cup Magnolia Gold Butter, cubed and kept frozen Melt butterlicious on pan.
3/4 cup cold water Beat eggs then add fresh
Filling milk. Sautee chopped
1 tbsp MAGNOLIA NUTRI-OIL kangkong leaves on melted
2 tbsp onions, chopped butter. Add beaten eggs
2 clove garlic, chopped
1 210 gm can Pure Foods Corned Beef Grate cheese over eggs.
1 tbsp Magnolia Gold Butter Continue scrambling the
1 pc large potato, peeled & cut into small dice eggs until set but not dry.
2 tbsp carrots, diced Transfer scrambled eggs
1/2 cup chicken stock on plate and top with more
1 tsp salt
1 tbsp sugar
grated cheese. Serve with
1/4 tsp black pepper bread or rice
1/4 cup raisins
1/4 cup Magnolia Quickmelt Cheese grated
Magnolia Nutri Oil Palm Olein for deep frying
37
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New
PUREFOODS STAR Burger
Bites and PUREFOODS
STAR Crispy Burger -
fortified with Star Margarine
and has Height Building
New Nutrients — Vitamins A, D3,
B1, B6 and B12.
PUREFOODS CLASSIC
TOCINO. Hindi ‘to Cino-Cino
Lang. Irresistably tender, New
perfectly marinated and
deliciously comforting.
Made only from farm-fresh PUREFOODS SWEET CHILI TOCINO. Hibang Klahse Hang
MONTEREY pork, you’re Sarhap. Perfectly marinated, irresistably tender, sweet-savroy
getting pure, clean, great- pork with a hint of chili to spice up your tastebuds. Made only
tasting, premium-quality meat. from farm-fresh Monterey© pork, so you can be sure you’re
getting the cleanest, best-tasting, highest quality meat.
38
try s kambal Pandesal
th i
PUREFOODS FUN STUFF NUGGETS &
PUREFOODS FUNSTUFF Nuggets Medly
New
39
Malasakit: REBUILDING
SUMILAO
These houses are part of San Miguel Pure Foods’
response to the devastation caused by Typhoon
Sendong which hit Mindanao in December 2011. The
Typhoon damaged much of Cagayan de Oro and
Iligan City, however; Sumilao, Bukidnon was also badly
hit. To help the community we have there, San Miguel
Pure Foods, with the help of the San Miguel Foundation,
constructed 20 housing units in Sumilao. These units
will help families who have been displaced due to the
flooding caused by Typhoon Sendong to rebuild
their lives. As of the end of 2013, the units are almost
complete, requiring only finishing and installation of
doors and windows.
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