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Quarterly Newsletter

San Miguel Pure Foods Company, Inc.

Vol. 6 Issue 3 October-December 2013
Understanding the BHAG

Malasakit: Handog Lusog:

Nutrisyon Para sa Nasyon 2013
Excellence: SMPFC’s Code
of Ethics—Our Way of Life

Official Newsletter
San Miguel Pure Foods Company, Inc.
Vol. 6 Issue No. 2 December 2013
Handog Lusog:
Nourishing and
Nurturing the Nation
the BHAG

12 Surviving Yolanda

18 Employee Service
Awards 2013:
Malasakit Marathon

code of ethics,
our way of life
The Golden Bay
Grain Terminal
f Life
Our Way O

Editorial Board. FoodTalk is released EDITORIAL ADVISER Ma. Soledad E. Olives MANAGING EDITOR Gelonie Grace T. Yap
for the employees and friends of ASSOCIATE EDITOR Jessa Grace L. Bitanga DESIGN DIRECTOR Elsie Chua-Dormiendo
San Miguel Pure Foods Company, Inc.
No part of this newsletter may be copied COMMUNICATIONS NETWORK Agro-Industrial Cluster—Rhoda David, Cathy Sunga,
without written consent from SMPFC. Reena Del Mundo, Camille Juan-Sabale, Annabella A. Nery SMMI-Flour—Rachelle Legaspi
Branded Business Cluster-PureFoods Hormel—Heidi Chang, Carissa Tecson (until May 2013)
Dairy, Spreads, Oils and Ice Cream—Ma. Christine Duran, Krissha L. Quiban, Tricia Zayco Coffee
Please send your requests, contributions, —Anne Puno Great Food Solutions —Tracy Fortu Franchising Business —Kathrina Hernandez,
comments and suggestions to: Paula De Asis Culinary Center—Jo Pacumio SMIS—Lorna Tamayo Human Resources —Abie
Canaria BPG —Jop Hernandez
Corporate Planning & Management
Services Group 23/F JMT Corporate CONTRIBUTIONS FROM
Condominium, ADB Avenue, Ortigas, Pasig BHAG Update—Sandra Herrera, CPMSG Handog Lusog—Rona Mei Tanchico (SMF), Gerry Olayta,
Rey Naig Yolanda —Francis Leo Ledesma, Randy Dominguez, Virgilio Eway, Jason Tecson, Paul
City or email
T. Dorado ESA —Cheng Costales, Mae Patanindagat Code of Ethics —Dante Mallari and Alvin
Ramos Corporate Governance —Atty. Francesca Baltazar Photo credits Alexies Santiago, Jessa
Grace Bitanga (cover photo), Francis Ledesma, Randy Dominguez, Ken Reston

A Subsidiary of San Miguel Corporation All Rights Reserved 2013
To my San Miguel Food Group Family,
In this issue, we will read about three
important things – BHAG, Malasakit
and Excellence.
We will read about our Big, Hairy,
Audacious Goal or our BHAG. We will
be reminded of where it came from
and what a BHAG truly means for our
Company. President’s Message
Malasakit, is key to achieving our
BHAG. We must learn to live it
every day. We have launched and
Achieving The BHAG by living
implemented several programs to
look after the interest and welfare of
our stakeholders, with the value of
Malasakit & Excellence
unrelenting faith and Malasakit for To help us conduct our business with
Part of Malasakit is our flagship their work and their co-employees honor and integrity.
feeding program, Handog Lusog: which are inspirations for all of us.
Nutrisiyon Para sa Nasyon. It was We were also regarded as a top
launched in 2011, with an initial 1,059 We will also read about the practitioner of Corporate Governance
students as beneficiaries coming recent Employee Service Awards in the country. Recently, the Institute
from just 10 schools from Luzon, 2013, where we recognized the of Corporate Directors (ICD), rated
Visayas and Mindanao. In 2012, it commitment, dedication and hard us a high score of 80.7 percent in
grew to 1,319 students coming from work of 161 employees. We had an exercise measuring corporate
18 schools from across the country. three 35-year awardees – Mar governance practices among publicly-
In 2013, it was further increased to Ramos, Rose Encobar and Pol Titular. listed companies.
2,043 students, now coming from These individuals are examples of
Furthermore, in our desire to further
27 schools from Luzon, Visayas and loyalty, commitment and dedication to
achieve cost competitiveness, we
Mindanao. their work and the Company.
have inaugurated our Golden Bay
The 4,421 recipients are testaments It is inspiring to imagine what we Grain Terminal in Mabini, Batangas.
to our commitment to Nourishing and can achieve with the right attitude. Golden Bay is one of San Miguel Pure
Nurturing Families Worldwide. Along At the core of Malasakit, is a culture Foods’ milestones as it is our first
with the feeding initiatives, parents of Excellence. In this regard, we foray in grain terminal operations. It
of these children were also taught to achieved several milestones: can accommodate Super Panamax
provide good and proper nutrition to vessels which carry as much as
Firstly, we launched our Code of
their families through our Wellbeing 80,000 deadweight tonnage, which
Ethics. The Code of Ethics articulates
Program. At the same time, nutritious, allows us to receive shipments of our
the basic standards and expectations
yet affordable recipes was shared to raw materials for feeds and flour. This
from each San Miguel Pure Foods
them through our Culinary Center. translates to improved efficiencies in
employee and business partner. It is
our operations and at the same time,
Many of you take part as volunteers here to guide us in our work and daily
open doors for new revenue streams
in our feeding program. I encourage decision-making; to uphold the quality
for SMPFC.
everyone to do the same. Get that we commit to our consumers.
involved. CSR programs allow you Let us move toward our BHAG by
to give back to the communities we living Malasakit in our everyday life.
serve while developing yourself. Let’s talk food!
In this issue, we will also honor the
brave actions of our people during
and after Super Typhoon Yolanda.
You will read about their stories of Butch Alejo

BHAG Update

Understanding the BHAG

Sandra Herrera, CPMSG

In 2009, San Miguel Pure Foods launched its Big, The Role of a BHAG
Hairy, Audacious, Goal or the BHAG Our BHAG is “to The authors of Built to Last encourage companies
become a Php 520-billion company with revenue of to go for their BHAG. They said that a “BHAG is
Php 42-million”. It was very direct to the point, very a particularly powerful mechanism to stimulate
clear and everyone got it there and then. progress”. In Chapter 5, they further explained that,
“all companies have goals. But there is a difference
As we moved forward, the idea of the BHAG began
between merely having a goal and becoming
to alarm some people, thinking we were just not
committed to a huge, daunting challenge – like a big
moving fast enough. This is a good sign as it can
mountain to climb.”
serve as an indication that the BHAG has indeed
been taken to heart by SMPFC management and BHAG is a clear and compelling goal that should
employees. The BHAG should be our North Star – create immense team spirit. A BHAG engages people
the true North for this journey we have embarked on. as it reaches out and grabs them in the gut. It is
To explain this further, we need to understand what tangible, energizing and highly focused. People “get it”
the BHAG stands for. right away and it takes little or no explanation at all.
Vision versus Goal Having a BHAG is similar to the “moon mission”,
The BHAG was taken from a book entitled “Built to when every nation just wanted to reach the moon, or
Last” written by James C. Collins. It came after the be the first to set foot on it. Or the time when global
book, “Good to Great” and was written to illustrate health experts came together and decided to once
the successful habits of VISIONARY companies. The and for all, eradicate polio through the polio vaccine.
authors presented the idea that the companies that At these times vision statements or Big, Hairy,
made a difference in the world these days were those Audacious, Goals (BHAG) were being made. There
who saw visions and not goals. was not a clear indication of how to get there, but
everyone who took part in believing these statements
To best understand the difference between visions
were driven to achieve the vision they saw CAN
and goals, we take their definitions from the Merriam-
happen. In our Company, we believe that the Php 520
Webster dictionary:
billion revenue CAN happen. Together we can make it
Vision – a thought, concept, or object formed by the happen.
imagination; the act or power of seeing
“A BHAG only helps an organization as long as it is
Goal – the end toward which effort is directed; the not yet achieved” Once we have achieved our BHAG,
terminal point of a race it is time to move to a Bigger, Hairier, More Audacious
From the definitions above, goal pertains to a one…to a higher, more
specific end, while vision is seen as a potential end. challenging mission to
A Vision goes much farther than a goal. accomplish.

BHAG is a clear and compelling goal that should

create immense team spirit. A BHAG engages
people as it reaches out and grabs them in the
gut. It is tangible, energizing and highly focused.
People “get it” right away and it takes little or no
explanation at all.

To Nourish and Nurture
Families Worldwide Rona Mei Tanchico, San Miguel Foundation

Nutrition is recognized as 2010, millions of children remain

a basic human right, vital to the at risk for diminished cognitive and
survival, growth and development physical development resulting
of children according to the from long-term under nutrition.
United Nations Children’s Fund Despite clear evidence of the
(UNICEF). However, malnutrition disastrous consequences of
continues to claim millions of childhood nutritional deprivation
lives, with more than 5.5 million in the short and long term—
children under five years of age nutritional health remains a
dying annually. Malnutrition is low priority. It is time for nutrition
caused by various factors that to be placed higher on the
includes poverty; hunger, the development agenda.
most crucial manifestation of
poverty; and food insecurity, a
San Miguel Takes Action
This situation has prompted
major determinant of a country’s
San Miguel Pure Foods and the This little girl
nutritional status.
San Miguel Foundation to develop is one of our
Based on the June 2013 SWS a program that will help address beneficiaries
Survey, 40% or 8.5 millions of the problem of malnutrition among in La Purizima
families consider themselves public school children, called School, Pili.
as Food-Poor. The first to “Handog Lusog: Nutrisiyon Para
suffer under this condition are sa Nasyon”, targets malnourished
the children. Nearly one in children ages four to seven. These
five-children under the age of children come from impoverished
five in a developing country, is families who cannot provide
underweight. nutritious meals.
In the spirit of
In public schools, one third of In the spirit of Malasakit, the food
the pre-school and school age division of San Miguel Corporation,
Malasakit, the food
children are underweight (MDG San Miguel Pure Foods look after division of San
Updating of Nutritional Status the welfare and interest of their Miguel Corporation,
of Filipino Children). An equally stakeholders and believes that
important indicator of overall child implementing a nutrition program San Miguel Pure
health and nutritional status is is part of their social responsibility Foods, look after
stunting, defined as low height to those in need.
for age. It is a condition, however,
the welfare and
For a period of six months at five interest of their
which often is unrecognized
times a week, SMPFC will sponsor
in a developing country. More stakeholders
one nutritious meal per child.
common than being underweight,
stunting also more accurately
Prior to the actual feeding, each and believes that
child will be weighed and
reflects nutritional deficiencies
de-wormed, and a monthly
implementing a
and illnesses that occur during
the early-life period and will
monitoring of the child’s progress nutrition program
will be conducted. is part of their social
hamper growth and development.
Although the prevalence of responsibility to
stunting fell from an estimated 44
percent in 1990 to 20 percent in those in need.

cover story


For three years now, one which makes use of private

of the biggest Filipino food sector funding and support,
company, San Miguel Pure only some 42,000 children–
Foods has campaigned on about 7% of the total number
the nutritional rehabilitation of malnourished children,
of Filipino children through its have been enrolled in the
feeding program – Handog program.
Lusog: Nutrisyon Para Sa
Aware of the urgent need
Nasyon. The Company,
of our country’s future
with the help of San Miguel
generation, San Miguel Pure
Foundation, is working with
Foods has increased the
the Department of Education
number of beneficiaries for
in reducing the incidence
this year to 2,184 children
of malnutrition in our public
from different provinces
school system.
in Luzon, Visayas and
According to the Mindanao. These provinces
Department of Education, were identified and with
the total number of the help of DepEd and
severely undernourished their school coordinators.
students from pre-school Beneficiaries of Handog
to elementary during the Lusog: Nutrisyon Para sa
last school year was at Nasyon undergo a six-month
approximately 562,000. supplemental feeding activity
Through the Department’s during which the children’s
Adopt-a-School program progress in terms of weight,

height and mental development is
monitored monthly. Funding is provided for
the children’s meals for the entire duration
of the project, with an approved menu to
ensure proper nutrition.
A talk on nutrition and cooking
demonstration was also given to the
parents of the beneficiaries to ensure that
they can also support and sustain their
children’s progress. All recipes shared
with them during the cooking demo
were dishes for lunch, dinner and even
For this year, San Miguel Pure Foods
launched its feeding program in Maybunga
Elementary School in Pasig where there
were close to 200 beneficiaries from their
Kindergarten level. During the launch, the
kids were served with a meal of spaghetti
and a nutritious Magnolia Chocolait drink.
As a reward for those who finish their
meals, K-Pop by Magnolia Ice Cream was
also given out.
Star Hotdog Sandwiches and Pandesal
from Kambal Pandesal, a franchise brand
of San Miguel Pure Foods, provided meals
for the parents who took time to learn
in the Nutrition Talk. While chefs from
San Miguel Pure Foods’ Culinary Center
demonstrated healthy recipes using STAR
Corned Beef and Purefoods Tender Juicy
Hotdog as part of the ingredients.
For the entire month of July, the feeding
program will be rolled out to other schools
from Luzon, Visayas and even Mindanao.
To date, there are a total of 4,562 students
who benefited from this program and
after the six month program; their average
weight gain is at 2.11 kilos per child.
Handog Lusog: Nutrisyon Para sa Nasyon
is one of the programs that San Miguel
Pure Foods is committed to in living up
to its core purpose of “Nourishing and
Nurturing Families Worldwide.”
The San Miguel Foundation

San Miguel Foundation’s Camille Buenaventura Talks

San Miguel Pure Foods’ Core Purpose is “Nourishing and Nurturing Families nutrition, without having to spend
Worldwide”. This is best illustrated and carried out through our flagship so much. I think understanding
program, Handog Lusog: Nutrisyon Para sa Nasyon. Our very own San Miguel the value of nutrition is better as it
Foundation helps us translate this Core Purpose to an actionable program,
provides an outlook towards the
and Food Talk interviewed Camille Buenaventura, Executive Director of the
Foundation to share with us her insights about the Feeding Program. future of the children, and takes
them away from their current
**** circumstances.
What makes you program focuses on correcting
What struck you
an existing issue rather than only
passionate about supplementing what lacks, which the most about the
Handog Lusog? is typically food on the table. changes in the lives
There are so many reasons to be Our six-month daily feeding of the beneficiaries of
passionate about Handog Lusog. program focuses on nutritional
I strongly believe that San Miguel rehabilitation, rather than just Handog Lusog?
Pure Food’s Handog Lusog feeding. We train the children to When you are exposed to
Feeding Program creates a bigger eat (or prefer to eat) healthy food feeding programs such as
impact on the lives of children and at the same time provide a Handog Lusog, the first thing
who are classified as “wasted” support training to their parents that will strike you most will be
and “severely wasted”. The to understand the value of good the number of children who are

about Handog-Lusog: Nutrisyon Para sa Nasyon
Camille oversees the activities and programs of The San Miguel Foundation. All her
work-life she has been doing Corporate Social Responsibility programs and have
seen how these CSR programs not only encourage building trust for companies,
but she has also create impact in the lives of their employees. CSR Programs such
as Handog Lusog: Nutrisyon Para Sa Nasyon are great avenues to pay it forward
to other people, to be a light in a suffering nation, to be a glimmer of hope for
To know more about Handog Lusog, or become a volunteer, you may get in touch
with the following people from San Miguel Pure Foods: Gelonie Grace T. Yap, Jessa
Grace L. Bitanga, Macreno Dormiendo, Randy Dominguez.

affected by lack of nutrition. This and Rona Mei Tanchico. From the
is one of the underlying problems food group, the efforts of Randy
that lead to poor performance in Dominguez and Mac Dormiendo
schools and can cause stunted are very noteworthy as well.
developments. So, starting And of course, there are the
feeding programs usually carry HR representatives from Luzon,
the most weight emotionally. Visayas and Mindanao. Everyone
has put their all in this project
But then later on, as months
that is why it has always been feed at least 2000 children from
progress, and you see the
successful. Luzon, Visayas, Mindanao and
children being nutritionally
rehabilitated, things get more As an individual, you become Metro Manila. There are over 25
exciting. The progress is even more compassionate and more schools – over 25 opportunities
more overwhelming as you see appreciative of what you have, to make a difference in the life of
them gain weight and eventually and who you have in your life. a child, who belongs to a family,
perform better both in school and is part of our nation.
and social skills. You see them What were some I think this best illustrates the
becoming more confident in of your best song “it is better to light, just one
interacting with people, and they little candle than to stumble in
become more capable physically
learning from these
the dark”. Who knows, one or
and mentally. experiences with even some of the children we are
How do these Handog Lusog? helping will someday become
a great Filipino leader, a Nobel
I would encourage people to take
experiences affect part in activities such as Handog
Prize award recipient or someone
you as a person? who brings recognition to the
Lusog. It is an eye-opener and
Philippines. It would be great to
Oh, no one can compare the I guarantee that no matter how big
have been part of that GREAT
joy and the satisfaction you feel or small the effect, your life will be
PERSON’s life.
when you know that your effort affected.
contributed to so many changes I would encourage all employees
in so many people’s lives. But it of San Miguel Pure Foods to
is not my effort alone, but that of take part, even if they just join
a group of people. I have a great one feeding location when we
team working with me in SMF – launch every July. We can use the
Ken Reston, Jennifer Rodriguez help we can have. Every year we

Volunteers at Work

What Handog Lusog Volunteers Have To Say

The Handog Lusog Feeding Program would not be successfully
conducted without its employee volunteers. Below are some accounts
of those who took part in this year’s feeding program. We hope they
inspire you to become part of the next Handog Lusog activities.

Daniel Joahna Jose hazel

Daniel Lucas B. Diano Hazel Ann Fandino-Catipon
Poultry & Meats, Growing Operations Poultry & Meats Live Operations Logistics
To inspire…I try to put myself in the shoes of the As an SMPFC employee, not only do we need to
children I imagine them thinking someday when I work for our family but we also have an obligation
grow up, I’ll apply in SMC and be a proud employee to share with others our time, talent, knowledge and
of a good company. And remember that San Miguel resources. I was touched by the students’ reactions
food products are good products to PATRONIZE. upon receiving their Handog Lusog Starter Kits.
The smile and joy on their faces were priceless. This
Joahna Erika S.J. Gonzales experience made me realize that everybody working
HR SMFI South Luzon
together can really make a difference.
Giving the time and effort to share our blessings with
people we barely even know is something that helped Ricardo G. Guino Jr.
me understand a different side of the company’s
Poultry & Meats, Poultry Operations
goal – the side apart from numbers, percentages
It was great seeing the children smile. I felt fulfilled.
and hitting targets. Ideal as it may appear, Handog
What struck me the most in this experience is that
LUsog is a realization that little by little, step by step,
there are still a lot of children that need help and
we (employees) can be a part of something that will
assistance. And despite government and private
change this Nation; and with great hope, the world.
efforts, malnourishment still exists.
Jose Redentor M. Villanueva Cecille C. Canlas
Poultry & Meats, Growing Operations Poultry & Meats, Central Luzon Finance
It reminds me that it is important to have a healthy I felt very proud that I am working with San Miguel
body. Foods, Inc., a corporation which values its social
commitment and responsibility to the community.
Rosande S. Sosong
Our corporation is very active in doing community
Poultry & Meats Growing Operations, Central Luzon
service, such as this feeding program, in educating
Proud to be an SMPFC employee. parents and nourishing the malnourished kids of the
nearby community where we operate.

tHe activity Provided Me witH new insigHts tHat will HelP Me grow into
a Better sMPfc eMPloyee witH Malasakit. even in tHe sMall HelP yoU
offer, Being aBle to see tHe sMiles on tHe faces of tHe cHildren and
Parents Made tHis exPerience wortH reMeMBering.

rosande Ricardo Cecille Alma Jose Rommel

Alma Maria N. Lozano Wilson B. Catingub, Jr.
Poultry & Meats, Central Luzon Finance SMFI AIC Quality Assurance
I was very happy mingling with the children and The activity provided me with new insights that
I’m glad that with a simple meal, we touched their will help me grow into a better SMPFC employee
lives. I’m proud to be part of a company with social with Malasakit. Even in the small help you offer,
responsibility and I’m thankful that I was given the being able to see the smiles on the faces of the
opportunity to be part of this endeavor. The experience children and parents made this experience worth
was very fulfilling that in our own simple ways, we were remembering.
able to help others. It made the children feel that some
people care for them. Seeing those smiles makes me Myla E. Guzman
realize that it was WORTH DOING and REPEATING. Manufacturing Assistant, Feeds Supply Chain
I was selected as one of the community wellbeing
Jose Rommel R. Luna warriors when I attended the wellbeing training
Poultry & Meats, Growing Operations in Lipa. During the feeding, there was a feeling of
I felt very proud that I am working with San Miguel excitement and willingness to contribute in the
Foods, Inc., a corporation which values its social simplest way. The activity truly made me feel proud
commitment and responsibility. Our corporation is very to be an SMPFC employee. There was a sense of
active in doing community service, such as this feeding fulfillment that the activity brought.
program, in educating parents and nourishing the
malnourished kids of the nearby community where we
Arturo V. Santos
Poultry Operations
I’m proud of being an SMPFC employee, giving
precious time to the activity. It is goods to get out of
your comfort zone to share and help.


Super typhoon yolanda

Super Typhoon Yolanda and the Stories of the Heroes who Overcame

November 7, 2013 in Metro Manila tried to go about lost, loved ones separated, people
As early as November 7, almost their daily business, mixed news were clamoring to hear from their
all the news agencies locally and were pouring in from Samar, and relatives in Samar and Leyte. For
internationally had their eyes set on Leyte until there was a blackout on some time, the nation was shocked
the Philippines. On ground, life was information. with the pictures they saw on TV,
pretty normal, everyone was going social networks and various web
Yolanda continued to make its way
about their business. What the news pages.
through Cebu, Panay Island, Mindoro
had their focus on was still outside and then Palawan before completely The government, stunned with
the country — an approaching exiting the country by evening. the huge devastation and relief
tropical cyclone internationally known operations they had to face, started
as “Haiyan”, soon named “Yolanda” The National Disaster Risk
doing their part with the help of the
once inside the Philippine Area of Reduction and Management Council
private sector and many volunteers.
Responsibility (PAR). (NDRRMC) initially announced only
Organizations began to mobilize
having three casualties, but the
Satellite photos showed a super resources, and once again, the
Philippine National Red Cross noted
typhoon which could be stronger Filipino resilience was put to the
it could be more.
than typhoon “Pablo” which test. As survivors in Leyte searched
devastated Mindanao just the year November 9, 2013 for food and later on resulted to
before. According to the data being As Super typhoon Yolanda hovered looting, those outside the affected
generated by the weather satellites, over the South China Sea the areas clamored to get help and food
Yolanda had sustained winds of 241 following morning, news came from to them the soonest possible time.
kph and was gaining more strength Leyte and Samar, from reporters who
Devastation Brings Out Bravery
as it traversed the ocean. made it through the nightmare. After
During this time, the heroism
they had walked several kilometers
November 8, 2013 to get to Palo, Leyte and broadcast
comes out and without hesitation;
those with the ability to help were
Yolanda made landfall on Eastern from there their respective accounts
on their feet. Amongst these people
Samar as early as 4:40 AM. By 6am, of the devastation and it was
were San Miguel Pure Foods
people watched as super typhoon during this time that the rest of the
employees, who even at probably
Yolanda made landfall in Tacloban, Philippines and the rest of the world
one of the darkest moments of their
Leyte. At that time, PAGASA’s saw the destruction and deaths that
lives, decided to act fast and make
records showed typhoon Yolanda Super Typhoon “Yolanda” brought
a difference.
having maximum sustained winds of upon the Visayas region.
up to 275 kph. Totem Paul Dorado, Territory
The number of casualties ballooned
Sales Manager - Central Eastern
The strength of the typhoon toppled exponentially, as bodies swept by
Visayas, SMFI Poultry & Meats,was
down trees, along with power and the 10 to 15 feet storm surge were
in Ormoc the following day the
communication lines. As people exposed and discovered. Families
super typhoon hit and on his own

Heroes who Overcame

initiative, brought a box of canned General Manager, Feeds Business)

goods and water. He coordinated and Dr. Leo Obviar (VP and General
immediately with Eleazar Tapang Manager, Poultry and Meats) flew
for them to travel to Tacloban to to Cebu to meet with our affected
located employees who were in the colleagues just a few days after the
area. calamity struck. Even our business
partners have taken their part in
Eleazar Tapang, AAnimal
helping — extending support for
Production Specialist - Eastern
purchase of canned goods for relief
Visayas, SMFI Poultry & Meats,
efforts for distribution in the affected
used his motorcycle to travel from
areas. All these activities were done
Ormoc to Tacloban. The walk
through the San Miguel Foundation.
was about 105 kilometers away,
and they searched every inch of The Company, donated canned
Tacloban to find every employee lengths to do several tasks to ensure goods to the Department of Social
residing there. the extraction of employees in the Welfare and Development (DSWD.
area, and walked for 5 hours to We participated in several soup
Josef Bautista, Distribution
check on the family of VP for Division kitchens, organized by the Petron
Sales Specialist - Eastern Visayas,
HR, Mr. Ely. Capacio, whose family Foundation and the Philippine Red
SMFI Feeds, helped organized
was in Palo. He was regularly feeding Cross and fed 24,750 children and
the employees and did most of
information to the SMC and SMPFC adults from 21 barangays from 5
the tasks for the group, including
teams in Cebu coordinating both municipalities in Leyte. We also
making sure that every employee
relief and rescue efforts. distributed over 54,000 hard-boiled
and their families were taken out of
eggs to the affected areas such
Leyte safely and immediately. He With the fast and prompt actions of
as Northern Cebu and Eastern
also helped two colleagues, Kathryn these individuals, and the leadership
Atacador (Quality and Food exhibited by HR Officer - Visayas,
Safety Coordinator - Visayas, SMFI SMFI AIC, Francis Ledesma and Furthermore, as part of the
Poultry & Meats) and Ledery Pusod External Relations Officer for rehabilitation efforts, a team was
(Laboratory Analyst - IP4 Cebu VisMin, Randy Dominguez, 4 sent to Bantayan Island in Cebu
Plant, SMFI Poultry & Meats) find a days after super typhoon Yolanda to help repair the roof of our
vehicle to bring them to Ormoc. hit, all employees in the affected beneficiary schools under the
areas, along with their families Handog Lusog Feeding Program,
Gil Eway, Finance Analyst -
were reported safe. Everyone was and together with the San Miguel
Tacloban, SMFI AIC, who showed
moved to Cebu in batches, along Foundation and San Miguel
much compassion for the business
with every member of their families, Corporation, served over 1500
that he risked his personal safety
where they were attended to, rested individuals through a medical
to secure the office documents
and assisted to get through such a mission and feeding activity.
and equipment before the typhoon
came and returned the day after traumatic experience. As our President, Mr Francisco
to check on the office and secure Everyone Does Their Part S. Alejo III mentioned in his speech
the cash in the vault to make sure it during the Employee Service
was intact and not looted. Employees of the Food Group in Awards, “It is during times of crises
Metro Manila have taken part in relief that our people show true character
Dr. Christopher Astorga, Animal efforts, volunteering in repacking that represents the kind of people
Production Specialist - Visayas, activities as well as extending we have in San Miguel Pure Foods.
SMFI Poultry & Meats, on the other financial assistance to our colleagues I am so proud of them.”
hand, went to Tacloban to check who were affected by Yolanda.
on his family, and in the process SMPFC Officers such Mr. Raul
became part of the rescue group. Nazareno (Branded Business Cluster
He walked for many hours at great Head), Dr. Norman Ramos (VP and

Employees Personal Accounts on “Super Typhoon
They survived one of history’s strongest super It was the strongest I have ever experienced, but
typhoons. They deserve to tell their stories. We need thankfully God kept us safe.
to learn from their experiences and be grateful that
The following day, after I secured my family I went
they are here to share these with us. These are just
to visit our office. I walked three kilometers and
three of the many stories of our colleagues who
crossed flooded areas. Dead bodies floated along the
experienced Super Typhoon Yolanda, but these
highway and people roamed around aimlessly looking
stories will show us how resilient the human spirit is
for help, food and clothing. When I reached the
and these experiences will inspire us to value what
office, I found that even the guard of our compound
truly matters in life – our family, friends and people
has not eaten for two days, so I immediately gave
who become part of our own life story.
him food and water.
During the aftermath of the typhoon, I was so
scared; looting started and there was news about
prisoners who have escaped from jail. That made
me decide to get the cash collection which I kept
earlier in the vault. I prayed for safety as I brought the
money home for safekeeping.
Without communication and power, we it was
difficult to get updates. I tried to find a network signal
on top of our trusses; fortunately I got a signal and
Virgilio A. Eway (Finance Analyst - Tacloban, SMFI AIC): was able to contact Ms. Diana Lerio (Finance Officer)
Risking It All to inform her about our situation.
With all the news we heard, we prepared
everything like food, water, flashlight, battery and Few days later, we were informed that the company
other necessities. I did the same in our SMFI office. wanted to extract us from our location. The place
I secured everything like documents, computers, was no longer safe. The company arranged for our
printers and other electrical devices. I covered them evacuation, along with our families. Upon arrival
with tarpaulins and I hid the cash collection in our in Cebu, we were so happy and a bit emotional
vault. Basically, we were prepared. when the SMPFC family warmly welcomed us. They
supported us and attended to our needs.
On Friday, November 8, 2013 the wind started to
gain strength. I felt so weary and helpless. I have
been thinking of my wife, she had just undergone a
total mastectomy (R) and excision of lipoma. I had
visitors from Southern Leyte with an 8 year- old son.
My brother in- law died before the typhoon, and we
could not go to his
wake in Maasin.
It was 6:00 AM that
the super typhoon
struck in our city for Stress debriefing was done and officers from
two hours. It was Manila met us with our families. They listened to
terrible. The roof of our experiences and concerns. Words are not just
our house was totally enough to express our gratitude above all to our
damaged, as well as Lord God, who spared us from this deadly typhoon,
our neighborhood. the Company and its management and staff, our co


I ran through my head a plan where to hide my family

should the wind get stronger or for us to avoid broken
glass from windows or if a portion of our house would
collapse. I went to bed at 11pm and woke up at 2am.
I stayed up and monitored the news for updates.
I tried to recall survival tips that I have once seen
Discovery channel.
survivors, co employees, our HR By 4am of November 8, the typhoon’s presence
representatives, my Boss Ma’am could already be felt and the wind got stronger at
Diane. Again, thank you so much. around 5am. For 2 hours I monitored and even
Jason Tecson (Distribution Sales documented by video the effects of the typhoon
Specialist – Eastern Visayas, SMFI Poultry outside our house.
& Meats): Caught in the Middle of the Close to 7am the wind slightly calmed down and
Super Typhoon then suddenly came back, but this time it was
A day before the typhoon I received a text message different. You cannot see anything 10 to 15 meters
from the HR that all employees are required to take away. The sound of the wind caused our concrete
a half day off to make the necessary preparations walls to vibrate and made me think that even our roof
for the arriving typhoon. I was not able to do so which was made of cement would not survive the
because of the issues and concerns that needed to strong wind. I feared for my family, upon seeing fear
be addressed at work. Good thing I already made a in the eyes of both my wife and daughter, I kept my
list of things we needed for the typhoon. composure so that they will not panic.
The night before the typhoon my entire family came After a few minutes our extension at the back of our
together to pray the rosary. Afterwards, I placed house was blown away. Through the broken window,
inside a plastic cooler bread, paracetamol, three water sprayed six meters into the house. At this
chocolate bars, a 1-liter bottled water, cereal and time I instructed my wife and my child to hide under
some canned goods. our concrete slab sink, and I immediately saw our
plywood wall expanding like a balloon, as if getting
ready to explode, so I quickly moved our refrigerator
to cover us.
I then noticed that blackish water was coming out of
the drain pipes. My daughter came out from hiding to
use the comfort room but as I opened the door, the
same blackish water suddenly rose so I pulled her out
of the bathroom thinking it was a flashflood from the
I told them we are going to our rooftop but when I
was about to turn the door knob, our door broke at
the lower portion due to the force of the water gushing

in, which tasted salty. It was then that I realized it was
water from the sea that was coming into the streets.
I felt the fear which I have never encountered before…
”This is it” I told my wife and my kid. I hugged them
tightly. I did not want to lose them…not yet…
I managed to calm down. “I told them to trust God’s
will. That we should ask for the Lords forgiveness of
our sins and to forgive those who sinned against us.
It was hard to let go but I had to accept it. Then we
needed shoes so I can step on the debris, and a
started praying for forgiveness. I can hear my child
brown left shoe appeared. I grabbed it and it was a
saying “MAMA PAPA I’m so sorry too for whatever sins
perfect fit! Then, a right black shoe appeared and
I committed against you. I LOVE YOU BOTH”. Hearing
the amazing part is that the pair of the brown shoe
this strengthened me and I asked the Lord to guide me
also appeared. “Whew!” That’s when I was sure
to save them.
that the LORD willed it. We will survive this.
It was impossible for us to go out of the house
The water subsided after almost 2 hours and the
through the front door, and then I noticed outside our
current was going back to the sea, so I told my wife
multicab FB van which has been broken for years. I
we needed something to shield us from the debris.
told my family to climb on the multicab to get to the
Suddenly the Multicab appeared from nowhere and
rooftop. However, when we got out the multicab was
shielded us.
moved by the current.
I was able to look for a pillow case to cover
We cannot make it to the roof, but I remembered the
my child as she was already shivering because
window grills outside which we can hold on to. I hurried
of exposure. I was amazed at my strength and
to reach the multicab, while telling my wife and child
endurance that I did not even feel cold even when
to hold on to me and never let go. With the multicab
I was wet from the rains.
now floating, I kicked it to reach the grills and pulled my
family to grab on to the grills, before the multicab was After the typhoon had passed, dead neighbors
dragged by the current. were being pulled out from the debris. I felt no
shock anymore. I already told myself we could have
The water kept rising to about 15 or 16 feet, so we
been one of them had it not been for the miracles
climbed to the roof. I told them that I will lift them both
that God did to save us.
to the roof as the water continued to rise. I held on to
the ceiling while my feet were stepping on the grills. Though there was nothing left of our belongings
My wife and kid held on to my arms and I told them to I told my family we should be thankful because our
stop crying so they can breathe properly and conserve safety was our Lord’s gift to us.
energy. We transferred to Palo proper after the typhoon.
I then saw my service car float out of our compound We walked for almost 3 kilometers and after settling
and was helpless to save it. As the water slowly them at my wife uncle’s house I grabbed a 500ml
receeded to 10 feet we climbed back down to the bottle of water and traveled 6 kilometers to Tanauan
grills. I told them to continue praying. I figured we to check on my parents. I passed through rubbles
needed something that floats, and then suddenly out and bodies of dead people piled up on the streets. I
of nowhere the tire from a vehicle that I used more than had the chance to talk to some people as well, like
2 years ago appeared beside my daughter, and an a father whose five children were all killed. He piled
empty 6 liter covered jug appeared. We gave it to our their lifeless bodies on the street. How painful it was
daughter to use as a floating device. for him and he cried as he touched them.
I thought of wood to hang on to and suddenly a hull When I reached my parents place I felt so blessed
of a boat appeared, so we grabbed it. Then two pieces finding them unharmed despite the storm surge.
of 2x4 wood also appeared. I told my family, “see God The aftermath brought about problems on food
wants us to survive.” and water supply, but we know that as God saved
Miracle after miracle happened afterwards. I thought us from the wrath of Yolanda, He will surely save us
of something to cover us from the flying debris and from hunger and thirst.
a sealed plastic barrel appeared. Lastly I told them I

With no news from my colleagues we hoped for ghost town. Sludge and dust swirled around as we
helped thru prayers. Then suddenly Paul Dorado moved toward the city center. Since my in-law’s house
and Eleazar Tapang knocked on our uncle’s house. was close to the pier, I carried the goods there. I found
They found us on the third day after the typhoon hit. my in-laws were safe and their house was intact so
Through them we were able to contact our relatives they could provide me shelter.
and friends from other regions using social media
That was where our Animal Production Specialist,
networks. We were able to locate our colleagues and
Mr. Eleazar “Tata” Tapang met me for the distribution
we were evacuated by the management to escape
of the relief goods. At around that time, I have already
the chaos created by lawlessness.
established that all the Ormoc team was safe and
I’ll take this opportunity to thank all those who sound.
helped us through their prayers, clothing, food and
On the first night, I was able to make an area
monetary support. Thank you SMFI management
assessment and survey of the city proper. The
for taking care of us. Thank you Paul and Eliezar for
damage to property was extensive! I continued to
locating us despite the risks and dangers, I salute
survey the area the following day, including our NMS
you both.
and made plans with Tata to travel to Tacloban as we
I am Jason Tecson and I survived Typhoon had not heard from any one there yet, coupled with
Yolanda. hearing horrifying stories of the numerous dead bodies
Paul T. Dorado (Territory Sales Manager - Central Eastern
Visayas, SMFI Poultry & Meats): Trekking to Tacloban We made our plans and decided to use a
to Find His Team motorcycle as our primary transportation. This
I thought to myself, “This is just another ordinary allowed us to travel faster. That afternoon, at 3pm of
storm, probably similar to Pablo or Ondoy November 10, we made our way to Tacloban,
or Ruping”... was I wrong! I realized this not knowing what we would find but just knowing
when we heard winds whistling and the roof that we needed to locate our co-employees. Our
rattling as early as 6 AM. It grew stronger preparations were meager but we braved the
in intensity in the morning, as branches heat, the littered debris and the dangers of looting.
flew overhead, mango trees were uprooted A trip to Palo that normally take two hours lasted
and power lines were cut. I immediately four and a half hours!
accounted for my team members via text and call. What greeted me in Ormoc was nothing compared
My concern escalated when I could no longer to what we saw in Palo. It would be forever etched
contact my team members in Leyte and Samar. in my memory and it still haunts me in my sleep. The
I never stopped and just kept trying. My wife also stench of cadavers that lined the streets was almost
was busy trying to contact my in-laws in Ormoc. unbearable. All I could think of was “Please do not let
The intensity of the storm and the broadcasts both me see any member of my team here!”
on radio and TV — especially that of the storm surge After a few hours of searching, my relief was palpable
firmed up my resolve to personally check on The upon seeing firsthand that our Distribution Sales
Eastern Visayas (EVis) team. After all, for me they are Specialist, Jason Tecson and his family. We stayed
also my family. I was assigned in Ormoc for 2 years, with his family and made plans to check on the rest
so I needed to see for myself the actual situation of the team the following day. We were able to fully
there. In my mind, I had to account for them. They account for the whole team and relayed the good
are my responsibility and firstly, they are my friends. news to Cebu HR and traveled back to Ormoc.
I immediately requested for a travel authority from Although the trip going back to Ormoc took 8 hours,
Head Office since I could not focus until my team it seemed shorter as the burden of not knowing the
was fully accounted for. Fortunately, that approval fate of my team was lifted from my shoulders. The trip
came quickly and I immediately prepared the relief was worth it. Lives come first before business. People
goods that I would bring with me to Ormoc. come first before profit. I am glad to be a part of an
The next day, Nov. 9, the port of Ormoc was organization that believes in this. We are resilient. We
already opened to fast crafts. I boarded the 5:45 pm will bounce back
trip to Ormoc. What greeted me when I arrived was a
scene out of Mad Max — it was desolate, dark — a

Employee Service Awards

Why people stay in san miguel pure fooDs

It’s not a common practice culture, liking what they do, tao resonates strongly when we
for young professionals these finding time after work etc. When celebrate the Employee Service
days to stay in one company you ask the employees who have Awards every November.
for more than 10 years. The been here for decades, they all Our awardees are what we call
most frequent question during give you the same answer – “I am today as the “lifers”, the people
the job hunt is, “why do grateful to San Miguel” and the who stays 20, 25, 30 and 35
employees go?” And people stories stream down from there. years. If you haven’t been inspired
will not run out of reasons on You seldom hear people who by a “lifer” – they’re not hard to
why they hop from one job to have been honed through training find in SMPFC. The commitment,
another except when you talk and experience in the industry loyalty and service of SMPFC
to employees from San Miguel take a step back and reflect employees aren’t easy – but
Pure Foods that you instead on the Company they work bracing through the toughest
ask the question, “why do for. The culture of “Malasakit” challenges in their careers and
SMPFC employees stay?” reflects how a Company takes personal life becomes bearable
If you search on Google for care of its people too, not just because SMPFC is able to
“Why do employees stay?” you how the employees care about offer one of the best employee
get a number of reasons like their Company. Malasakit sa benefits. It encourages people
identifying with the company trabaho, sa sarili at sa kapwa to work hard when they know

that the company they work and This year has proven how often heard when you ask why
invest their time and effort in also SMPFC was able to provide employees stay, but you’d be
invests their resources on them, assistance to not just our glad to know that the Company
providing them the privileges each employees but to our fellow you devote your day to, and for
hardworking employee is proud Filipinos who were badly affected our awardees, spend half your
to have. by the typhoon Yolanda. “A life with – actually does.
company that gives back” isn’t

Employee Service Awards

ESA 2013 awardees

21 21
Employee Service Awards—35-year awardee

“For the love of my job and San Miguel.”

Leopoldo S. Titular, 35 years of service

“It is really the passion for what I do and how I see that I am able to help San Miguel achieve its goals while at
the same time helping significantly in the countryside development, and uplifting lives of people. San Miguel has
given me great opportunities to grow and at the same time, help so many lives become better. This had been a
primary driver for me to stay and pay it forward, to San Miguel and to others for which I will be eternally grateful”


Among the Supplier Support/Governance
Top Corporate
Testimonies of inemployees
Practitioners who helped
the Country Atty. Chesa Baltazar, OGC

On November 15, 2013, San expected from the publicly listed

Total ACGS score
Miguel Pure Foods, through the companies.
Office of the General Counsel, At the end of the Working
attended the 12th Annual Weight (%) Company Score Session, the top 50 corporate
Working Session of the Institute governance practitioners in the
of Corporate Directors (ICD) at Level 1
Philippines were recognized.
the Mandarin Oriental. This year’s Part A With a score of 80.7 percent,
theme is “Mastering the ASEAN Rights of Shareholders SMPFC is one of the highly
Corporate Governance Scorecard 10% 8.7 rated publicly listed companies
Part B in the Philippines, a testament
Launched in 2012, the ACGS to SMPFC’s integrity and
Equitable treatment
is a corporate governance dedication to its stakeholders and
rating system for publicly
of Shareholders employees.
listed companies like SMPFC, 15% 12.3
developed by the ASEAN Capital Part C
Markets Forum (ACMF) as one of Role of Stakeholders
several initiatives meant to create
10% 8.5
an integrated regional capital
market infrastructure by 2015. Part D
The ACMF is an international Disclosure
organization composed of the & Transparency
capital market regulators from the 25% 18.5
ten (10) ASEAN member-states.
Part E
The Securities and Exchange
Commission (SEC) is the official
Philippine representative to the of the Board
ACMF and it appointed the ICD 40% 30.5
as the Philippine representative Level 2
to the ASEAN Corporate Bonus and Penalty
Governance Experts group as
well as the domestic ranking body
of the Philippines for the ACGS.
To date, Malaysia, Indonesia and
the Philippines have fully adopted that reward practices beyond
the ACGS. minimum standards, and penalty
questions that penalize poor
Composed of 179 questions
practices by the publicly listed
answerable by a “yes” or “no”,
the ACGS uniformly rates the
corporate governance practices During the Working Session,
and policies of a publicly speakers from the ACMF and
listed company in the areas of SEC reported on the results of
transparency, accountability, the ACGS. The participants also
and protection of shareholder broke out into groups to discuss
and stakeholder rights. The the ACGS questions and the
ACGS also has bonus questions responses and standards

Excellence | Feature Article

Employees Code of Ethics: Our Way of Life

The SMPFC Code of Ethics was and business partners of San Miguel alike. This Code of Ethics will be
launched during the staging of Pure Foods. It is aligned with San cascaded internally to employees
the Employee Service Awards last Miguel Corporation’s own Code of in the coming weeks through small
Ethics and supports SMC’s program meetings and scheduled activities.
November 22, 2013 at the Valle
on Corporate Governance.
Verde Country Club. Below are some of the GUIDING
The Code of Ethics embodies the PRINCIPLES of the SMPFC Code of
The Code of Ethics is a centerpiece guiding principles on acceptable Ethics, Our Way of Life.
program that integrates and serves as behavior and performance of
the foundation for existing and future employees and business partners
policies to be observed by employees CUSTOMER CENTRICITY
“Our customer is our
reason f or existence.”
• We strive to be the customer’s
preferred choice.
• We listen to our customers to
understand and anticipate their needs.
• Customers choose us because
we provide them with products
and services that exceed their

innovativess & continuous learning

O F E T H ICS “There is always a better way

of doing things.”

CODE • We encourage creativity and ingenuity

in our processes and systems,
products and services, continuously

f Life
Our Way O
looking for better ways to do things,
always striving to be the first to deliver
something better.
• We create an environment that
encourages learning, not only to
deliver expectations but also to grow in
knowledge and abilities.

meritocracy & passion for success

“We are responsible for
our success. What we get
is commensurate to how
much we put in.”
• We constantly strive for excellence.
We aspire to be the best we can be
and create value in everything we do.
We are proactive and entrepreneurial,
propelled by a sense of urgency and
competitiveness, with speed and
precision in execution, and total

Code of Ethics

dedication to results. accordance with law and regulations. respect for people,
• We recognize and reward individuals • We build and strengthen business authority and property
and organizations on the basis of relationships on the basis of merit,
performance and results. mutual interest, candor and fair
“We are responsible for
competition, and avoid profit or gain everything that is entrusted
of competitive advantage through to us.”
accountability for actions manipulation, abuse of privileged or • We recognize each other as individuals
non-public information, concealment,
“With trust come great and commit to nurturing each other’s
misrepresentation and other illegal or individual capabilities.
expectations. We are unethical practices.
accountable for our • We commit to uplift the dignity of labor
actions and decisions.” • We exercise utmost discretion in by encouraging each other to be the
accepting personal favors or gifts from best in their fields.
• We take full responsibility for all our persons seeking or doing business
actions and decisions, and discharge with the Food Group, and refuse to • We respect and shall preserve the
our duties conscientiously, honestly and grant personal favors, or decline any Food Group’s assets and resources by
efficiently. gift or benefit that may compromise ensuring that they are used efficiently
the independence of the Company, and solely for legitimate business
• We uphold and regard as paramount the
create a sense of obligation on its part purposes, and accord the same to the
Food Group’s interest in the undertaking
or potentially influence its business assets and properties of others.
of business strategies, opportunities
and endeavors, with deliberate and judgment. • We safeguard and maintain the
full evaluation and management of • We avoid circumstances and positions confidentiality of knowledge or
attendant risks and the end view of that actually or potentially conflict proprietary information on the Food
enhancing and maximizing shareholder with the interest of the Food Group or Group’s products, formulations,
value. interfere with loyalty and objectivity in trade secrets, business strategies,
business dealings and relationships. technologies, processes and systems.
• We comply with and respect all
applicable laws, rules and regulations
governing the Food Group’s
businesses, in all jurisdictions where teamwork & open communication Social responsibility
such is conducted. “Everyone has his own “We are citizens of a
strength and intelligence. bigger society. We give
No one has the monopoly back and take care of our
INTEGRITY AND MENTAL HONESTY of greatness. We can community.”
achieve more when we do • We strive towards good corporate
“Character and reputation things together.” citizenship and pursue pro-active
will always precede us.” volunteerism.
• We work toward shared aspirations,
• We say what we mean and mean what transcending boundaries along • We contribute positively to the
we say. functional and organizational lines with promotion of social responsibility in the
• We conduct business in a manner trust and respect for each other and community in which we live and work
which is ethical, fair and right, and in with unity in purpose. by supporting activities and programs
all reasonable circumstances, above geared towards community welfare and
• We enable Employees to feel free to
reproach. environmental protection.
express opinions, voice concerns, and
• We compete fairly and honestly. Each offer suggestions to their superiors and
one of us believes in profit with honor peers.
and is committed to good governance
and the highest moral standards
in the performance of duties and
• We ensure the integrity of our records,
books and accounting, and endeavor to
fully, fairly, timely and accurately report
and disclose material information in

25 25
golden bay grain terminal
Along with San Miguel’s thrust
of diversifying into industries that
are integral to nation building,
San Miguel Mills, Inc. inaugurated
the Golden Bay Grain Terminal
(GBGT) last November 13,
2013. The Terminal is built with a
153-meter long pier in the coast
of Mabini, Batangas.
The Golden Bay Terminal boasts
of a faultless coastline facing the
Calumpang Peninsula. Providing
a strategic location, the terminal
addresses the country’s need
for infrastructure that services
international imports such as
soybean and wheat, grains that
are not grown in the country.
Having a total storage capacity
of 150,000 metric tons of
assorted grains, the terminal

is fully automated, accurately

monitoring and tracking grain
movements, inventory and
turnover – contributing to the
country’s grain supply security.
The country’s growing grain
requirement drove the need to
increase grain terminal capacity.
GBGT is able to provide sufficient
Guests of the Golden Bay Grain Terminal Inauguration storage capacity and proper

SMMI President USEC Bernadette Romulo-Puyat of the SL President Thomas Tan delivers the speech
Florentino C. Policarpio Department of Agriculture delivers her keynote of SMC President Ramon S. Ang
addresses the audience message in behalf of Sec. Proceso Alcala

handling for imported grains
providing support as the country
opens up to other South East
Asian Countries through the
Asean Economic Community
– the terminal could potentially
serve as a transhipment hub for
international grain traders.
The Grain Terminal is also
expected to benefit downstream
users of grains – the feedmillers, Unveiling of the marker for the Golden Bay Grain Terminal
flour millers, and the livestock
industry as it lowers the cost of
doing business as the terminal as it increases economic activity Grain Terminal is a milestone
fosters healthy competition in the – through job generation, higher for San Miguel Pure Foods and
industry while keeping terminal incomes and potential growth in San Miguel Corporation as we
fees at bay. related industries. continue on our thrust to actively
being part of the country’s
The terminal is also seen to Registered with the Board
economic development.
provide community development of Investors, the Golden Bay

(clockwise, from top left photo) Fr. Mandy Panganiban of Mabini Batangas lead the blessing of the facilities; The Mass Choir
comprised of employees of SMMI; World-class performers, Pangkat Kawayan bring life to the day by playing music using
bamboo instruments; World-class performers and one of Batangas’ pool of talents, Lahing Batangan Dance Troupe, entertain
the crowd

For San Miguel Pure Foods and
its Business Partners, a gathering
intended to break the busy buss
of the corporate world was done
taken in another level of playing
field — the golf course.
On the morning of July 2nd
and with a perfect strolling
weather, some 55 avid golfers
took advantage of the mid week
Pasig City holiday to kick off the
1st San Miguel Pure Foods and
Business Partners Fellowship
Golf Tournament at the Manila
Southwoods Golf and Country
Club in Carmona, Cavite.
SMPFC Opcom members
and third party operators from
all over the country were in (Above) Participants of the San Miguel Pure Foods & Business Partners Fellowship
attendance. The tournament was Golf Tournament whoop it up after carrying out with their exchanged gifts” in
an opportunity for the weekend the raffle portion of the program; (below) Mr. Francisco Alejo III delivering his
message to participants of the tournament; emphasizing the importance of unity in
golfers to relax and test their skills
fulfilling a common commitment.
in the green, at the same time
strengthens their camaraderie.
Amidst cheers and the friendly
heckling the tournament proved to
be very different. “It’s a fellowship
more than a golf tournament”,
says Mr. Ely Capcacio, “The
activity was more of a chance
for us in SMPFC and business
partners to get acquainted on a
more personal level.”
It likewise provided the
opportunity for old and new friends
to catch up, swap stories and
experiences on how they conduct luck, and there was an overflow of short message. He emphasized
business in their respective food to guarantee seconds. how working relationships are
locations. strengthened when you personally
SMPFC President Mr. Butch
Much awaited was the raffle of Alejo III expressed special know the people you work with
give-aways since each participant appreciation to all the participants. and you are all committed to
brought more than his share for He highlighted the benefit of this achieving the same business
the exchange gift. Food was pot goals.
activity and the fellowship in his

Monterey Cavite Meat Plant
Celebrates 25th Anniversary
Monterey’s premier meat group presentations. Jose Mari
plant located at Langkaan Tolentino, a third party employee,
Drive Dasmarinas Cavite, more won the videoke singing contest
popularly known as MCMP, while the group from Further
marked its’ 25th anniversary last Processing was declared the best
August 8. among the group presentations.
This milestone was A homegrown live band
commemorated by a simple entertained the crowd.
program held at the meat plant Recognitions were given to
last August 12. It was a day of employees who have been in
thanksgiving, camaraderie and service for the past 25 years.
recognition as third party and The company recognized Engr.
SMFI employees alike participated Emilio Gatpandan of Technical
in the celebrations. San Miguel Services/Engineering Group and
Foods Inc. (SMFI) Meats & Poultry Toll Operations Representative Monterey Cavite Meat Plant’s
management led by Ms. Tatish Ms. Shirley Escalante for their history is a story of commitment
Palabyab graced the occasion. 25 years in service. SMFI also to superior quality meats and
The day began with a recognized the contributions of of dedication to the pursuit
third party agencies to MCMP’s of excellence. From the time
thanksgiving mass officiated
by parish priest, Father Hector success. Special citations were the company started in 1988,
Arellano. A boodle fight ensued given to Solidbase Services, the plant has become one of
Starbross, Sterix and live hog the leading meat processing
which was participated by all
employees. The program proper buyer Ms. Precy Tabotabo establishments in the country.
was opened by Ms. Joy Lejano, The program was concluded MCMP was the first meat plant
SMFI SLPO, Regional Operations with a raffle draw were various in the country to be recognized
Manager. SMFI Meats & Poultry small appliances were given away. by the National Meat Inspection
GM Dr. Leo Obviar and VP for Services (NMIS) as a triple
As a way of giving back to the AAA abattoir. This means that
Processing Mr. Vic Antonio
community that had embraced the caliber of its facilities and
imparted inspirational speeches.
MCMP for 25 years, a bloodletting operational procedures achieve
A photo montage of MCMP
activity will be held on international standards.
through the years was shown.
September 8.
Employees participated in the
videoke singing contest and to page 30

from page 29

Since 2004 up to 2009 (the 60 Years of Providing

last year of awarding), MCMP
had been annually receiving the
Seal of Excellence award as Best
Innovation to Filipino Raisers
and Cleanest Slaughterhouse
by the NMIS.This was after In 1953, when it first ventured BMEG REMAINS THE
being recognized as the grand into the feeds manufacturing
slam winner of the best AAA business, San Miguel Corporation LEADING FEED BRAND
Slaughterhouse in the Philippines has always taken the lead in IN THE COUNTRY,
from 2000-2003. feed innovation. Using bacillus
megatherium, a growth promotant
In MCMP, Monterey products WITH THE FRESHEST,
derived from its beer brewing
go through a process that has
passed the Hazard Analysis
operations, it began supplying QUALITY PRODUCTS.
quality animal feeds for poultry
Critical Control Point System
and hog raisers nationwide.
(HACCP), an internationally
recognized quality management Since then, the business has B-MEG INTEGRA, the only feed
system designed to identify and grown by leaps and bounds. In line fortified with B-MEG’s very
prevent potential hazards. For a 1955, it registered its flagship own PRO-WIN NUTRITION which
food company to be accredited, brand B-MEG with the Bureau ensure superior development
it must consistently pass the of Animal Industry (BAI), giving and nutrition in every stages
internationally accepted measures it the distinction of getting BAI of growth, has a new variant.
of Good Manufacturing Practices registration Certificate No. 1. B-MEG INTEGRA POWERMAXX
(GMP) and Standard Sanitation 1 is the only high protein pellet
From a one-ton feedmill at
Operating Procedures (SSOP). with PRO-WIN NUTRITION and
the San Miguel Polo Brewery,
MCMP’s Quality Management is now available in trade stores
to the Manila B-MEG Plant in
System was also certified to the nationwide.
Balintawak, to more than 30
standards of ISO 9001:2000 by strategically-located feedmills To date, B-MEG remains to be
SGS, Phils. in 2005-2007. that produce B-MEG products the leading feed brand in the
As it produces superior meat nationwide - raisers are assured country, providing raisers with
products for consumers, of fresh, quality B-MEG feeds for the freshest, best-in-class quality
MCMP also plays an active role the growth of their livestock. products which is coupled with
in improving the lives of the value-added technical services
Feed innovation is perhaps
communities where it operates. provided by B-MEG personnel.
best exemplified with the
In the past years, MCMP B-MEG ensure raisers of high
introduction of new products and
spearheaded tree-planting quality products, shorter grow out
technologies. B-MEG PREMIUM
projects, blood-letting programs, periods and business success.
gift-giving activities and feeding This total solutions approach
a better alternative for finisher
programs for the families in is what sets B-MEG apart from
feeds, it was shown to produce
Langkaan as main beneficiaries. other commodity feeds.
heavier pigs and leaner meat, and
These achievements and CSR has gained popularity amongst
activities are testaments to the animal raisers.
plant’s commitment to achieving
customer satisfaction, operating
excellence and continuous
improvement as well as
social responsibility. It also
symbolize MCMP’s commitment
to uphold SMPFC’s core value of



B-MEG was once a major

sponsor in the recently concluded
Agrilink, Foodlink and Fishlink
2013 at the World Trade Center
in Pasay City. Agrilink held its
20th International Agribusiness
Exhibition and Seminars with
the theme; “Common Service
Facilities: Key to the Value Chain”
last Oct. 10-12.
“Agrilink is the biggest annual
gathering of the agro-industrial
industry. As the leading feed
brand in the market, B-MEG
maximizes this opportunity to
reach our market,” explained Gilly
Arguelles, Marketing Manager of about hog raising, gamefowl B-MEG makes true on its
SMFI Feeds Business. management and the products commitment to continuously
offered by both B-MEG and improve the industry by sharing
B-MEG sponsored a seminar
SMAHC. its research on technology and
with Dr. Eugene Mende as the
production to the public by
resource speaker. Dr. Mende is San Miguel Foods Inc. (SMFI)
participating in events such as
the Veterinary Sales Manager Day was also held on October
Agrilink. This is especially relevant
of San Miguel Animal Health 11, Friday. Fun-filled activities
for the growth and profitability
Care (SMAHC). His topic was with exciting prizes were given
of small enterprises or backyard
Swine Management, which was away in the B-MEG Raffle.
farms, which BMEG recognizes
attended by more than 150 Monterey Foods and Magnolia
as an important sector of the
hog raisers from all over the Chicken sponsored a cooking
country. There were technical demonstration at the foyer of the
B-MEG personnel in the B-MEG World Trade Center.
booth who answered inquiries

31 31
Agro – Poultry & Meats

Magnolia Chicken Stages Carenderia Fiesta Year 3 w

The most celebrated carinderia
event supported by Magnolia
Chicken once again brought
(CAFI3)! last October 11 & 12,
2013 at the World Trade Center
in Pasay City. Magnolia Chicken
Carinderia Fiesta Year 3 came
back with a bigger, better and
bolder pakulo that food-loving
Pinoys enjoy.
This year’s theme, “Buhay
Carinderia” gives a glimpse
of the life stories of carinderia these humble carinderias are food and dining trends. At the
owners and how they manage to emerging with a whole new end of the day, one can never
juggle the everyday challenges of confidence in their business by replace the unique character that
being a business owner and a giving more value to observing embodies the heart and soul that
homemaker. and complying with standards is captured in Pinoy cooking,
Magnolia Chicken, one of of quality and food safety, aside something which is present in
San Miguel Pure Foods’ brands, from just considering taste. every Carinderia.
has been a passionate supporter During the Carinderia Fiesta,
of the carinderia segment small carinderia owners were
from the beginning. Initially given the opportunity to interact
planned as a one-time event for and network with food suppliers,
carinderias, it has now evolved at the same time showcase
into an ongoing advocacy of their family-held, time-honored
helping carinderia partners uplift recipes. The event helped them
their industry and establish a expand their network, open
meaningful and sustainable new doors and opportunities to
relationship with this segment. hone their skills and boost their
Committed to the Alagang business potential.
Magnolia promise, this event
Carinderia Fiesta has evolved
amplifies Magnolia Chicken’s
since its first staging and
desire to continue and nurture
has become a platform
partnership with the Carinderias,
to continually uplift the
who have been loyal customers
standard of carinderias,
of Magnolia Fresh Chicken over
while preserving its true-
the years.
blue Pinoy essence,
Carinderia Fiesta served us the where the simplicity of
biggest get-together of all kinds traditional, home-cooked
of carinderias, including small meals combined with its
food concessionaires, canteens, homey and familiar atmosphere
food and product suppliers, and take precedence over fleeting
entrepreneurs. Now with over
3 million operating nationwide,

with Theme “Buhay Carinderia”
Branded Business Cluster


PHC Cavite Plant meaningfully Project “SHAMCEY”, which gave Also on the same day as
celebrated its 9th Anniversary last approximately Php9M savings for the Recognition Program, the
November through a series of PHC during the period of evaluation Anniversary 9-Km Fun Run
activities. For an exciting kick- were also awarded. and the tree-planting activities
off, “TENDER JUICY” hotdogs, were held. Purefoods products
The Blockbuster FIESTA HAM Film
“PUREFOODS CHICKEN were sampled throughout these
Festival showcased the passion of
employees in short film-making (4-5
Spaghetti” eating contests, which minute duration), which included A Blood-Letting Activity held
were joined by employees and directing and acting. There were on November 14 concluded the
third party personnel. This year’s five finalist-entries, but the BEST celebration.
victors broke previous records FILM, BEST ACTOR AND BEST
in “gorging the most number ACTRESS prizes were awarded to
of hotdogs and nuggets” in the “T-BOOM” theme with a redeeming
shortest time. value of forgiveness in the end.
A Recognition Program was In attendance during the
also held to mark the anniversary festivities were SMPFC Branded
day. Highlights of the celebration Business Cluster (BBC) Head,
were the Thanksgiving Mass, Butch Nazareno; Hormel Foods
The Employee Recognitions and International Vice President, David
the 2013 “PUREFOODS FIESTA Longacre; BBC Processed Meats
HAM” Short Film Festival. Marketing Head Jogee Cruz
The employees recognized and Category Manager; Division
during the program were those Logistics Head, Scotty Punsalang
with tenures of 5 and 10 years, and team; Sales and Operations
the latter were considered the Planning Team; Corporate
Plant’s “original” cast. Two Innovations Group; and of course,
winners under the Company’s the Cavite Management Team
Employee Suggestion System headed by Plant Manager, Ely
(ESS), “PROJECT QUICKIE” and Madarang.

Kwentong Kusina, Kwentong Buhay

With Sec. Greg Domingo

Coffee-Barbecue Beef Ribs with Corn & Coffee-Buttered Corn

Ingredients: Procedure:
2 tbsp olive oil In a pan, sauté garlic, onions, celery and
2 tbsp grated garlic rosemary in olive oil for a minute. Sear in beef
2 tbsp grated celery
3 tbsp store-bought hickory barbecue sauce
ribs. Add in soda, coffee mix, barbecue sauce,
1 ½ tsp salt sugar, salt and pepper. Bring to a boil. Reduce
1/4 tsp pepper heat to low to allow slow simmer. Cook until
1/8 tsp pepper fork tender. Serve with coffee-buttered corn and
1/8 tsp dried rosemary preferred side vegetables.
1/4 cup grated onions
1/2 cup lime soda To make the coffee-butter, mix butter, pepper
1/4 cup brown sugar and coffee mix until well-blended. Brush all-over
1/2 cup Magnolia Gold Butter, softened corn and roll in grated cheese.
1/2 cup Magnolia Cheezee, finely grated
6 pc Japanese Sweet Corn, boiled (with husk) (Serves 6)
1 pack San Mig Coffee SUPER
1 pack San Mig Coffee WHITE
1 kilo Monterey Beef Short Ribs,
cut into 6 serving pieces

Kwentong Kusina, Kwentong Buhay
To make caramel: Melt sugar until
bronze. Add butter. Mix until butter
Ingredients: emits Toffee aroma. Add water and
For Caramel: whisks reduce to a sauce. Set aside.
¼ cup white sugar
1 tbsp Magnolia Gold Butter To make custard: Combine
½ cup water eggyolks and milk in a small
saucepan and cook over medium
For the custard sauce: heat while continually stirring until
2 pcs Magnolia Brown Egg
(egg yolks only) thickened. Stir in powdered sugar
½ cup Magnolia Pure Fresh and macapuno preserves. Set aside
Milk to let cool.
2 tbsp powdered sugar
2 tbsp macapuno preserves To make meringue: Preheat oven
to 350F. In a mixing bowl, whip the
For the Meringues: egg whites with cream of tartar
3-4 pcs Magnolia Brown Egg until light and foamy. Gradually
(egg whites only)
¼ tsp cream of tartar add the confectioners’ sugar and
1 tbsp confectioners’ sugar continue beating. Add vanilla. Scoop
1 tsp vanilla extract meringue onto greased baking sheet
and bake for 5-10 minutes or until it
4 scoop Magnolia Ice Cream has risen and doubled in size.
Best of the Philippines
Pinipig Pandan To assemble: Transfer meringues
into serving container. Scoop ice
cream into container then drizzle
with caramel and macapuno custard.
Serve immediately.


10 strip Purefoods Honeycured Bacon,
sliced into half
2 pc Ripe banana, sliced into 1-inch strips
1 cup Magnolia Chicken Livers,
cleaned and trimmed
Separately roll bananas and chicken livers in bacon.
Place banana and chicken bacon rolls in separate trays
and bake in a preheated 350ºF oven until golden and
liners are fully cooked. Allow to cool down. Arrange on
serving platter. Serve with Cheezee Squeeze dip.


1 pack Magnolia Cheezee Squeeze
½ pc White onion, minced
3 tbsp Olive oil or salad oil
¼ cup Chicken stock
1 tsp Sugar
Salt and pepper, to taste
Juice from ½ lemon
Whisk all ingredients together until well-incorporated.
Season with salt and pepper. Set aside.

Kwentong Kusina, Kwentong Buhay
Crust Procedure:
500 gm Magnolia All Purpose Flour Wilt kangkong on a dry pan.
1/4 cup sugar Finely chop wilted kangkong
2 tsp salt
125 gm shortening
leaves, set aside
1/4 cup Magnolia Gold Butter, cubed and kept frozen Melt butterlicious on pan.
3/4 cup cold water Beat eggs then add fresh
Filling milk. Sautee chopped
1 tbsp MAGNOLIA NUTRI-OIL kangkong leaves on melted
2 tbsp onions, chopped butter. Add beaten eggs
2 clove garlic, chopped
1 210 gm can Pure Foods Corned Beef Grate cheese over eggs.
1 tbsp Magnolia Gold Butter Continue scrambling the
1 pc large potato, peeled & cut into small dice eggs until set but not dry.
2 tbsp carrots, diced Transfer scrambled eggs
1/2 cup chicken stock on plate and top with more
1 tsp salt
1 tbsp sugar
grated cheese. Serve with
1/4 tsp black pepper bread or rice
1/4 cup raisins
1/4 cup Magnolia Quickmelt Cheese grated
Magnolia Nutri Oil Palm Olein for deep frying


our products

San miguel foods products

New - chicken wings made crispier and juicier but without
the bones! Comes with an initial variant of soy garlic.
With PUREFOODS Crisp ‘n Juicy Boneless Wingers, NO

STAR Crispy Burger -
fortified with Star Margarine
and has Height Building
New Nutrients — Vitamins A, D3,
B1, B6 and B12.
TOCINO. Hindi ‘to Cino-Cino
Lang. Irresistably tender, New
perfectly marinated and
deliciously comforting.
Made only from farm-fresh PUREFOODS SWEET CHILI TOCINO. Hibang Klahse Hang
MONTEREY pork, you’re Sarhap. Perfectly marinated, irresistably tender, sweet-savroy
getting pure, clean, great- pork with a hint of chili to spice up your tastebuds. Made only
tasting, premium-quality meat. from farm-fresh Monterey© pork, so you can be sure you’re
getting the cleanest, best-tasting, highest quality meat.

try s kambal Pandesal
th i

These houses are part of San Miguel Pure Foods’
response to the devastation caused by Typhoon
Sendong which hit Mindanao in December 2011. The
Typhoon damaged much of Cagayan de Oro and
Iligan City, however; Sumilao, Bukidnon was also badly
hit. To help the community we have there, San Miguel
Pure Foods, with the help of the San Miguel Foundation,
constructed 20 housing units in Sumilao. These units
will help families who have been displaced due to the
flooding caused by Typhoon Sendong to rebuild
their lives. As of the end of 2013, the units are almost
complete, requiring only finishing and installation of
doors and windows.

Photo credit: Ken Reston