Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Sophie Hirsch
Catawba College
Abstract
self-referencing and implicit egotism, that is, self-focus, participants wrote either positively or
negatively about themselves, or not at all, and then provided information about their name,
their preferences, family, hierarchy, and mood, while they were either in a large or small
room (8.04 m² or 1.88 m²). We found that men were more likely to engage in self-enhancing
behavior, especially when in smaller spaces. While sex and room size had an effect on name-
liking, neither showed an effect in name-letter matching. Our results make us believe that men
think more positive when they have the feeling of power, which may be diminished when
“What’s in a name? That which we call a rose. By any other name would smell as
Maybe Romeo and Juliet would have taken a different ending if the two families
would have had names that are more alike, such as Montague and Martinez or Capulet and
Clarke. Numerous researchers have found a link between the own name and the things we like
and dislike (Coulter & Grewal, 2014; Pelham, Carvallo & Jones, 2005). “What’s in a name?”
(Shakespeare, 1594) and how does a name dictate our daily choices. Why does Christina get
her daily caramel macchiato from Koco Java and recently decided to become a
communication major at Columbus State? Our investigation aimed to analyze the immediate
environmental factors that influence this name liking and under which circumstances it is
strongest.
Name-letter liking is a function of implicit egotism. The term “implicit egotism” refers
the idea that individuals have a positive association about themselves and therefore,
subconsciously, transfers this affects to other objects (Boyd & Robinson, 2015; Jones,
Pelham, Carvallo & Mirrenberg, 2004). Consequently, the things we like often reflect our
names. One example of implicit egotism is the name-letter effect (Pelham & Carvallo, 2015).
The name letter effect is the tendency to prefer the letters in one’s name more than other
letters and therefore to prefer things that sound similar (Anseel, 2008; Hoorens, 2014;
Knewtson & Sias, 2010). For example, Sophie majors in Psychology and Exercise Science in
Salisbury. This phenomenon is shown to be valid cross-culturally (Hooren, Nuttin, Herman &
Pelham, Carvallo, DeHart, and Jones (2003) hypothesized that implicit egotism,
specifically seen by name-letter matching, is a robust phenomenon and dictates daily life
choices, such as where we live. They assessed the likelihood of people living in cities that
were similar to their names and on streets that resembled their names. Seven studies were
THE INFLUENCE OF SPACE CONSTRAINTS 4
completed in which Pelham et al. (2003) looked at common European names and the link
between their geographical residency. They found that people were 41% more likely to live in
a city that mirrored their surname and that throughout all 50 States people tended to live on
streets that resembled their name. For example, Mr. Johnson would be more likely to live on
Johnson drive than any other road. Geographical designators such as “hill” and “park,” lands
strips such as “Lane,” and names of deceased presidents such as “Washington” were
examined. The results were identical providing evidence for name letter matching. Pelham et
al. (2003) thus argued that implicit egotism is a phenomenon that exists outside of the
conditions in a lab and which can influence simple and unconscious, but important, life
It is notable that name-letter liking is a cross cultural phenomenon, and is present not
only in Western cultures (Falk, Heine, Takemura, Zhandg, Hsu, 2015; Hoorens et al., 1990).
Name-letter liking and matching are malleable and may be shaped by environmental cues,
such as geographical location or people we associate with, or by our emotional state of mind.
This means that we chose certain things in our life, such as the cities we move to or the
friends we like, that are linked to our own name. Brownlow, Attea, Makransky and Lopez
(2007) found that we choose to possess these because they have a connection to our own
name. I addition, we like things that are similar to us, therefore, we like people with similar
names. Simonsohn (2011) showed that people that apply for a job and have a similar name to
the employer have a better chance of getting chosen. In fact, he found that a job offer is 64
times more likely if the applicant shares the first three letters of the last name. Self-thought is
closely linked to implicit egotism and therefore to name-letter matching. Verplanken, Friborg,
Wang, Trafimov and Woolf (2007) claimed that negative self-thinking is a predictor of
implicit egotism, and that we engage more in name letter matching. In other words, that self-
We wanted to explore how embodied cognition, such as the connections between our
physical actions and are psychological state of mind, is linked to name-letter matching.
Embodied cognition suggests that the mind and body work together, that are thoughts may
prime our actions or vice-versa (Häfner, 2013; Nair, Sagar, Sollers, Consedine & Broadbent,
2015). An example of this that may be seen on media of this would be politicians walk
together while discussing political matters, which means they are more likely to agree.
Osypiuk, Thompson, and Wayne (2018) argue that dynamic and static body postures in
practices such as Tai Chi or Qigong can improve mood, as well as mental health. Thus, if we
have more space, or claim more space, we may feel more confident and powerful because we
Tiba and Menea (2018) investigated embodied cognition and its effect on stress,
finding that if our body poses more powerful or does actions that seem confident, our thought
will adapt and Pateropoulos (2018) found that mind body awareness (embodied cognition)
techniques help clinical patients that suffer from burnout. Subsequently they implied that
embodied stimulation concepts may be a treatment method for people with psychological
disorders. Similarly, Nair, Sagar, Sollers et al. (2015) reported that if we sit upright we have
higher self-esteem, are more aroused, have a better mood and less fear, and that we have a
higher pulse pressure before, during and after stressful situations. Nair et al. (2015) therefore
suggest that sitting upright can be considered a behavioral strategy to build resilience to
stress.
Cuddy, Wilmuth and Yap (2015) investigated how power posing before stressful
participants claimed before an interview and their performance during it. The results indicated
that participants in the high-power posing condition with more space had greater chance of
being hired. Finally, Cuddy et al. (2015) indicated that there was no relationship between the
claim for room in the pose of the participants during the speech and the original power posing
THE INFLUENCE OF SPACE CONSTRAINTS 6
condition. They argued that power posing is a predictor for performance in stressful events,
and exerting more power before a stressful event leads to more confidence. Furthermore,
Cuddy et al. (2015) claimed that by having more nonverbal presence, as in being more
enthusiastic and having more eye contact, one will be more likely to succeed in a situation.
Cuddy et al. (2015) argued in favor of and against the claim of space and performance saying
that expanding into space may or may not cause psychological changes, however, that
A possible link between embodied cognition and implicit egotism may be ego
depletion. Ego depletion is defined as the lack of conscious willpower that will inhibit
& Tice, 1998; Huang & Wei, 2018; Wimmer, Stirk & Hancook, 2017). Ego depletion can
affect us in many ways. For example, if we are more ego depleted, which includes depleted
cognitive ability and low blood glucose, we eat more, are more prejudiced, and we make more
negative choices. Thus, it is possible that the degree of ego depletion affects our embodied
cognitions. In addition, this links to the name-letter effect, as the more unconscious we are
when we make our decisions, the more likely we are to choose things, such as food or names
Baumeister et al. (1998) investigated how our actions and our willingness to engage in
these activities are affected by ego depletion, such as by resisting temptation, choices, and
decision making. Experiment 1 measured self-regulation. Students were observed while they
were eating (or not eating) radish or chocolate and after they performed problem-solving task,
resisting the chocolate, were more tired, and had to force themselves to finish the task. In
filmed during a ten-minute movie and completed a word task. Participants who suppressed
emotions did worse in the word task, but there was no difference in ego depletion. Baumeister
THE INFLUENCE OF SPACE CONSTRAINTS 7
et al. (1998) argued that internal resources (such as choice and motivation) influence the
decisions we make and therefore, Baumeister et al. (1998) connected their findings to the self-
regulation theory as people with low control gave into their desires.
In sum, research suggests that both ego depletion and embodied cognition are valid
predictors of implicit egotism, which may be shown by name letter matching. In order to
explore this possible link between embodied cognition and implicit egotism, we propose ego
depletion as a mediating link between these two. In our study, we investigated how a possible
manipulation of the level of ego depletion, by changing the room size and priming self-
thoughts, affected implicit egotism. The purpose of this study is to investigate if larger room
size will affect unconscious decision making and if priming participants to think positively,
negatively or neutral about themselves will change how they engage in name letter matching.
In addition, our study aimed to look further into this link between our actions and choices
according to whether our ego is depleted. We hypothesized that participants that ego depleted
participants were more likely to engage in name letter matching. Therefore, we believe that
participants that are prompted to think negatively and that are in a smaller room and therefore
have limited expansiveness will be most likely to engage in activities of implicit egotism,
Method
Men and women participants, assigned to either a large or small room, wrote either
positively, negatively, or not at all about themselves. Sex was included in the design because
of men being generally more powerful than women, for example in a job hierarchy.
Participants
THE INFLUENCE OF SPACE CONSTRAINTS 8
Women (n = 57) and men (n = 39) over 18 years old participated. All were
Space manipulation. Participants completed the task in either a small (1.88 m²) or
large (8.04 m²) room. The rooms were set up identically, with one desk on the wall and a
chair. In order to prevent confound errors, desk and chair used in each room were the same
model. When participants entered the assigned room, they found the candy jar on the right
side of the desk, the bell next to it and the research ticket as well as consent form ready on the
table.
about their “important but stable aspects of who they are” and then wrote about their talents
(if they were in the positive condition) or about aspects that need improvement (in the
negative condition) or they did not complete this task at all. This task was done to prime them
into feeling either positive, negative or neutral about themselves before going into the
experiment.
Dependent Measures
Estimates and judgments. This task was completed as a filler task and to make it
salient to the participants if they were in a bigger or smaller room. Participants made
judgments of temperature of the room, wattage of the light, size of the room, weight of the
Personal traits. Personal occupational interest survey was a filler task to disguise the
purpose of the experiment. Participants completed a short survey known as the Holland
Occupational Code Test or RIASEC. It measures preferences about work habits (Realistic
(things), Investigative (ideas), Artistic, Social and Enterprising, and Conventional) The
RIASEC was used as a filler task to prevent the participant from understanding the actual
THE INFLUENCE OF SPACE CONSTRAINTS 9
measures we were taking. As the RIASEC is linked to the working world, participants may
task, implicit egotism and name-liking measures, demographic measures and self-report. The
free-write followed the procedure of Brownlow et al. (2007) where participants wrote either
about positive aspects about themselves or negative aspects they want to improve, or did not
write at all. We predicted that those who would engage in positive self-referencing would be
less ego depleted, as their thoughts about themselves would be more positive, and therefore
For implicit egotism and name-liking measures students provided their names and
information about their lives and likings. We followed Pelham et al. (2002) to find evidence
for name-letter matching. Participants provided their name (and the name the go by), their
father’s and mother’s first and middle name, as well as their mother’s maiden name, the name
of their high school, their most recent hometown (with the dates they have lived there) and the
streets they have lived on. Participants also provided information about their favorite
band/artist, television show, song, colors, numbers, food, movie, sports to watch and play,
place as well as family pet names, hobbies, their best friend’s name and their boy/girlfriend’s
name. Subsequently, students were asked to think about their future- name for their children
(female and male), places they would want to live in and their desired occupations.
“Help yourself.” Participants found a bowl filled with different kinds of candy
(Starburst, Jolly Rancher, Hershey Kisses, Rollo’s, and Reese’s Peanut Butter Cups) which
were individually wrapped on the table in the room they were brought to. The weight of the
jar was taken before and after the participants were brought to and left the room. In the
directions, the participants were told to take as much candy as they would like.
Coding Procedure
THE INFLUENCE OF SPACE CONSTRAINTS 10
We calculated scores for first, middle and last name. This means that every time an
answer matched the first letter of someone name (first, middle or last) the participant received
a point. For example, if a participant’s name was Erica, and their favorite band/artist was
Eminem, the participant received one point – these points were accumulated. Subsequently,
the accumulated points the participants were divided by the number of letters in the name-
this was done for the first, middle and last name. For instance, if someone with the first name
John scored three points (his favorite band was the Jonas Brothers, his favorite food are jelly
beans and his favorite place Jacksonville, Florida), these three points would be divided by
Procedure
After the participants were assigned to their group and filled out their consent form,
they were individually placed into soundproof rooms which contained a full pre-weighed
candy jar. Participants were told that they would complete various opinion measures, writing
and recall tasks as they would encounter in school. In addition, participants were told they
were welcome to have as much candy as they wanted. Subsequently, they were given the
direction for the first task which included estimating room size, wattage of the light and
experimenter age, as well as checking of statements that they agreed with, such as “I like to
work on cars.” Once this was completed, participants rang the ball and received a package
with the dependent measures which may or may not have included the free write. The
participants in the positive or negative writing condition, completed their writing task and
rang the bell and we would check on them. The package for the control group did not contain
the free write and therefore we did not check on them until they finished their package. All
participant filled out their packages and rang the bell once they had this completed. We
debriefed the participants, thanked them for coming and once they had left, we weighed the
candy left and refilled the jar for the next participant.
Results
THE INFLUENCE OF SPACE CONSTRAINTS 11
In order to examine the effect of sex and room size on how much participants liked
their first name, a 2 x 2 (Sex x Room Size) ANOVA was conducted. Means and standard
deviations are found in Table 1. There was no significant main effect of sex and room size nor
an interaction effect, all Fs(1, 96) < 2.95, all MSEs = 1.69, ps ≥ .264.
To examine the effect of sex and room size on last name liking, we calculated a 2 x 2 (Sex x
Room Size) ANOVA. Means and standard deviations are found in Table 1. There was a
significant main effect of sex, F(1, 90) = 5.29, MSE = 2.74, p = .024, ηp2 = .05, with men (M
= 6.21, SD = 1.40) showing more last name liking than women (M = 5.40, SD = 1.84). In
addition, there was a significant interaction effect, F(1, 96) = 4.08, p = .046, , ηp2 = .04. A
post-hoc Tukey tests revealed that men in the smaller room (M = 6.56, SD = 0.98) liked their
last name more than women in the smaller room (M = 5.06, SD = 1.94), however, there was
no difference in last name liking of men and women in the larger room. In addition, there was
Subsequently, to see how sex and room size influenced total name liking, an additional
2 x 2 (Sex x Room Size) ANOVA was produced. Means and standard deviations are found in
Table 1, and means and confidence intervals are displayed in Figure 1. There was no
significant main effect of room size, F(1, 92) < 1, nor sex, F(1, 92) = 2.83, both MSEs = 1.23,
both ps ≥ .096. There was a significant interaction effect, F(1, 96) = 5.92, p = .017, ηp2 = .06,
and post-hoc Tukey tests revealed that men in the smaller room (M = 6.39, SD = 0.84) scored
higher on total name liking than women in the smaller room (M = 5.44, SD = 1.14), however,
there was no significant difference in between men and women in the larger room.
The influence of sex and room size on how much participants liked their birthday
numbers was seen through a 2 x 2 (Sex x Room Size) ANOVA. There was no significant
main effect of sex, F(1, 96) < 1, nor an interaction effect of sex and room size, F(1, 96) =
2.95, both MSEs = 2.15, ps ≥ .597, but was a significant main effect of room size, F(1, 96) =
THE INFLUENCE OF SPACE CONSTRAINTS 12
4.71, p = .033, ηp2 = .05, where participants in the small room (M = 1.71, SD = 1.05) showed
In order to check for the effect of sex and room size on liking of the first name initial,
a 2 x 2 (Sex x Room Size) ANOVA was conducted. Means and standard deviations are found
in Table 1. There was no significant main effect of room size, F(1, 96) = 1.66, nor sex, F(1,
96) < 1, both MSEs = 0.15, both ps ≥ .200. There was a significant interaction effect, F(1,
96) = 4.91, p = .029, η2 = .05. A post-hoc Tukey test resulted in no meaningful significant
difference between the liking of the first name initial of men and women in either the larger or
smaller room. Nevertheless, men liked their first initial more in the smaller room (M = 0.60,
SD = 0.45) than in the larger room (M = 0.32, SD = 0.34), however, this comparison was not
significant.
A 2 x 2 (Sex x Room size) ANOVA was computed to examine the effect of sex and
room size on how much the initial in the last name was liked. Means and standard deviations
are found in Table 1. There was no significant main effect of sex or room size, not an
interaction effect, all Fs(1, 96) < 2.64, all MSEs = 0.89, all ps ≥ .108.
Subsequently, for the effect of sex and room size on liking of first and last name
initials, a 2 x 2 (Sex x Room Size) ANOVA was conducted. Means and standard deviations
are found in Table 1. As in the previous ANOVA there was no significant main effect of sex
or room size, nor an interaction effect, all Fs(1, 96) < 2.66, all MSEs = 0.04, all ps ≥ .106.
To examine the effect of prompt and room size on the total first name uncontrollable
exact matches, a 2 x 3 (Sex x Prompt) ANOVA was conducted. Means and standard
deviations are found in Table 2. There was no significant main effect of sex, F(1, 96) = 2.71,
nor prompt, nor an interaction effect, both Fs(2, 96) < 1, F(2, 96) < 1, all MSEs = 0.27, ps ≥
.104.
THE INFLUENCE OF SPACE CONSTRAINTS 13
A final 2 x 3 (Sex x Prompt) ANOVA was conducted to examine the effect of prompt
and room size on the first name controllable exact matches. Means and standard deviations
are found in Table 2. There was no significant main effect of sex, F(1, 96) = 2.84, nor prompt
or interaction effect, both Fs(2, 96) < 2.90, all MSEs = 0.80, ps ≥ .0.74.
Discussion
The results of this study indicated that men were more likely to engage in self-
enhancing behavior than women, especially in smaller spaces. In particular, men preferred
their last name over their first and last name together, and their first name. Men who were in
the smaller room preferred their full and last name to women in the larger room, or women in
either room. Therefore, we may hypothesize that when men were in smaller rooms were more
ego depleted and therefore engaged more in name-letter matching. In addition, we found that
both men and women preferred their birthday numbers when they were in a larger room. We
hypothesized that participants in the in the negative writing condition and in the smaller room
will be most likely to engage in activities of implicit egotism, such as name letter matching.
However, our results did not indicate any difference in levels of ego depletion in the type of
writing participants did, and should only some evidence for room size. We can only
hypothesize that ego depletion may have been a mediating link as we could not directly test
for it.
Pelham et al. (2003) argued that implicit egotism is a robust phenomenon that can
predict our daily behavior. They indicated that it is a predictor of our daily life decisions, such
as where we live. In our study, we found that implicit egotism and the tendency to base
decisions on our names to be more common in men than in women. Men, who were ego
depleted by being in a smaller room had the tendency to like their name more. Our findings
agree with those of Pelham et al. (2003) that show how we tend to base decisions on our last
name. However, we did not find a lot of support for implicit egotism in the first name of our
participants. One main difference in our study in contrast to Pelham et al. (2003) was that we
THE INFLUENCE OF SPACE CONSTRAINTS 14
used all names of college students, not only the most popular European descending names as
they did. Due to limited resources, out study was completed with undergraduate day students
at from college. Students are from different international origins. We could not limit our
research to only students with common names, such as Pelham et al. (2003) did. Our results
might have been more similar, if we would have only looked at the ten most common names
at the college we used or if we might have only used names with similar letters and sounds as
in the name of the city the experiment was held in or the college we might have found more
evidence for our hypothesis. In addition, Pelham et al. (2003) used the names of people who
were living and had bought or rented properties in the areas they used. Because our sample
was consisting of college students that in many cases were recruited for sports or art
performance or chose to go here for convenience our results may have varied. In contrast to
Pelham et al. (2003) we also looked at birthday numbers. We found evidence for implicit
egotism when participants were in larger room, as they had the tendency to like their birthday
numbers more. We did not find evidence for implicit egotism in the controllable and
Cuddy et al. (2015) claimed that the more space we claim, the better we perform in
stressful situations, such as a job interview. According to their findings, we hypothesized that
the more space people have, the less ego depleted would be and therefore the less they would
cognition on name-letter matching, we manipulated the room size the participants were in.
We only had two findings that matched our hypothesis, firstly, that men in the smaller room
liked their last name more than women in the smaller room and secondly, that men liked their
first and last names combined more than women did in the smaller room. Our results would
indicate that men tend to be more affected by room size and embodied cognition, perhaps
more ego depleted and therefore prefer their name over the name preference of women. In
contrast to Cuddy et al. (2015) who did not explore sex difference between their participants,
THE INFLUENCE OF SPACE CONSTRAINTS 15
we found a clear sex difference that space affects men more than women. Further research
may further look into this difference of name-liking between men and women.
Baumeister et al. (1998) indicated that if people are depleted of what they crave, such
as chocolate when they have nothing but radishes, they will be ego depleted and more likely
to engage in name-letter matching. In other words, the more ego depleted we are, the more we
tend to behave mindlessly. As mentioned before, we believe that our results suggest that men
are more likely to be ego depleted if they are in smaller spaces, while women were not
affected by room size. We also investigated how writing positively, negatively or not about
yourself influenced the level of implicit egotism. Due to Baumeister et al. (1998) we believed
that participants in the negative writing condition would experience most ego depletion and
would therefore engage in more name-letter matching. However, this was not the case and we
did not find any influence of our priming condition on our results.
Several challenges to the study served as potential sources of error. For one, because
the numbers of men and women were not equal, we could not do an analysis in which we
looked at sex and prime condition in one analysis, as there would not have been enough men
in some conditions for those analyses. In addition, there was more than one experimenter
working on collecting the data. One experimenter might have made a situation more
comfortable or more stressful. A stressful situation could have led to more ego depletion and
altering of the results. This experiment is also has somewhat lacking in external validity, as
participants were all selected from one school that often attracts students due to scholarship
packages. As mentioned earlier, a student in college may or may not be as likely to select the
place the college is in as subconsciously as the person who finished college. Because of the
colleges high number of athletes and students with scholarships, a lot of the participants may
have attended this college due to the benefits it provided and therefore not engage as much in
name-letter matching.
THE INFLUENCE OF SPACE CONSTRAINTS 16
Overall, these results indicate that men are more likely to engage in name-letter
matching than women and that they tend to engage more in it when they are held in smaller
spaces. Thus, sex may be the main contributor in implicit egotism, which should be
something one should consider in future research. Future studies may analyze if there is
indeed a significant effect in sex and ego depletion by looking at our writing conditions again
with more participants. In addition, it would be interesting to re-do this study outside of an
educational institution, to see if people that have the resources to choose where they want to
live and what they want to do would produce similar results, or if people that have completed
their undergraduate degree and moved on to the workforce would engage in more or less
name-letter matching. From our study, we suggest that in order to get men to like things, they
should be similar to their name. This may be useful in consumer behavior by making certain
products sound more like popular names. In addition, for someone who sells houses these
results may imply that they should sell houses in an area that could be related to a name –
such as Jacksonville.
In sum, the name we are given can affect our daily life choices to a certain extend.
“What’s in a name?” (Shakespeare, 1594). Maybe if Lord Montague and Lord Capulet would
have lived in smaller palaces and Romeo was called Cameron and Juliet was called Molly the
two families would have approved of their love more. However, if Lord Montague and Lord
Capulet would not have been the richest men in Verona and able to afford their palaces, the
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THE INFLUENCE OF SPACE CONSTRAINTS 20
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Table 1.
Means and Standard Deviations for Name-Liking According to Sex and Room Size
Sex
Men Women
Room Size
___________________________________________________________
________________________________________________________________________ __
Note. A higher number denotes greater likelihood to engage in the measure in question.
Means with different subscripts within each row differ at p < .05.
THE INFLUENCE OF SPACE CONSTRAINTS 22
Table 2.
Means and Standard Deviations for Name Matching According to Prompt and Room Size
Prompt
Room Size
___________________________________________________________
First Name Matches 0.77 0.56 0.67 0.84 0.65 0.75 0.89 0.72 0.78
(Uncontrollable) (0.72) (0.57) (0.65) (0.33) (0.48) (0.41) (0.55) (0.39) (0.47)
First Name Matches 1.83 1.80 1.82 2.31 1.40 1.86 1.84 1.86 1.85
(Controllable) (0.83) (0.83) (0.83) (1.10) (0.89) (1.00) (0.88) (0.79) (0.84)
________________________________________________________________________ __
Note. A higher number denotes greater likelihood to engage in the measure in question.
Means with different subscripts within each row differ at p < .05.
Figure 1. The Means and Confidence Intervals of Room Size and Sex on Total Name Liking
Figure 1. The Influence of Room Size and Sex on Total Name Liking
8
7
6
Name Liking
5
4
3
2
1
0
Small Large
Room Size
Men Women