Documentos de Académico
Documentos de Profesional
Documentos de Cultura
MA 61200
Professor: Dr. Lascelle A. Sweetland
Student: Jorge Yeshayahu Gonzales-Lara
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Corporate Social Responsibility
By Jorge Yeshayahu Gonzales-Lara
The practice of CSR means that, in the normal course of business, a company
operates in a way that improves society and the environment, instead of
contributing negatively to it.
Since the 1960s, Corporate Social Responsibility has attracted the attention of a
variety of companies and stakeholders. A wide variety of definitions have been
developed but with little consensus. Part of the problem with definitions has arisen
because of the different interests represented. A business person can define CSR
as a business strategy, an activist from an NGO can see it as "greenwashing," while
a government official may see it as a voluntary regulation. "
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This view is reflected in the Business Dictionary that defines CSR as "the sense of
responsibility of the company towards the community and the environment (both
ecological and social) in which it operates." Companies express this citizenship
Consumer Perspectives
Most consumers agree that, while achieving business objectives, companies must
participate in CSR efforts at the same time. Most consumers believe that
companies doing charity work will receive a positive response.
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How employees benefit from corporate social responsibility
References
1. Chen, James. Corporate Social Responsibility (CSR)
2. Wood, Donna J. (1991). "Corporate Social Performance
Revisited". The Academy of Management Review. 16 (4): 691–
718. doi:10.2307/258977. JSTOR 258977
3. Trevino, Linda. Managing Business Ethics. Wiley. Sixth Edition.
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