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ADKAR is useful for individual change

management between supervisor and ADKAR
employees.
ADKAR is based on basic human truths that are
present even in the absence of change.

Awareness Awareness of surroundings and self.

Desire The need to have control over our life.

Knowledge A quest for growth and knowledge.
Ability A hope to make a meaningful contribution.
Reinforcement
The need to be recognized and appreciated.

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ADKAR The ADKAR Model

 Awareness of the need for change (why). Awareness of the need for change.
 Desire to support and participate in the change
(our choice).
The nature of the change.
 Knowledge about how to change (the learning
process).
 Ability to implement the change (turning Why is the change happening?
knowledge into action).
 Reinforcement to sustain the change
(celebrating success). What is the risk of not changing?

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The ADKAR Model The ADKAR Model

Desire to support the change. Knowledge on how to change.

Personal motivation to support the change. Understanding how to change.

Organizational drivers to support the The details of what to do.

change.

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The ADKAR Model The ADKAR Model

Ability to implement new skills. Reinforcement to sustain the change.

Demonstrated ability to implement the Recognition, rewards, incentives, realized

change. benefits.

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Not Everyone Changes

Create ADKAR Profile
at the Same Pace
for Each Employee
Person A Awareness Desire Knowledge Ability Reinforcement

Person B Awareness Desire Knowledge Ability Reinforcement

Employee A D K A R Notes/actions
Person C Awareness Desire Knowledge Ability Reinforcement
Adam 4 5 2 2 4

Person D Awareness Desire Knowledge Ability Reinforcement

Beverly 4 1 4 3 4

Person E Awareness Desire Knowledge Ability Reinforcement

Charles 2 2 3 3 4

Person F Awareness Desire Knowledge Ability Reinforcement

Denise 5 1 4 2 3

Person G Awareness Desire Knowledge Ability Reinforcement

Person H Awareness Desire Knowledge Ability Reinforcement

Person I Awareness Desire Knowledge Ability Reinforcement

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Mapping ADKAR to Change

ADKAR Model
Management Tools
 ADKAR describes the required phases that
Communications
an individual will go through when faced with
change.
Sponsor Roadmap

Why are these channels

Training critical for change management?  ADKAR is a foundational tool for
understanding “how, why and when” to use
Readiness Mgmt
different change management tools.
Supervisory Coaching

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Best Practices Approach to Factors Influencing

Reinforcing Change Employee’s Perspective
on Change
Preferred senders
 Immediate supervisor
 Whether they trust the sender
Best Practices:  What they have heard from others
 Repeat messages 5 to 7 times  How satisfied they are with work
 Use face-to-face  Experience with other changes at work
 Answer WIIFM (What’s In It For Me)

 Utilize question and answer format

 Understand their interpretation

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