FRITOLAY - CAPSTONE MARKET VISIT FORMAT

Route Name: Nazimabad No.2

Order Booker: Mr. Hammad Date: XX-XX-2018 Day: XXX
Route Code: Nazimabad No. 2
No. of FLP Racks Competition Racks
DMS
S.No. Shop Name Area Owner Name & No. Snack
Code MIX PC NPC Kolson OPTP Oye Hoye
City
1 Abdul Wahab Store wahab Good 1 - - 1 - - -
2 Hassan Store hassan Avg 1 - - 1 - - -
3 Al Madina Store Ali Avg 1 - - 1 - - -
4 Data Traders Alsam Good 1 - - 1 - - -
5 Irfan Bakery Irfan Good 1 - - 1 - - -
6 Ishaq Pan Shop Ishaq Avg 1 - - - - - -
7 Atif Store Atif Avg - - - - - - -
8 Bilal Store Bilal Avg 1 - - - - - -
9 Alecha Pan Shop Asghar Good 1 - - - - - -
10 Jameel Quita Store Jameel Good 1 - - - - -
11 Ayan Store Ayan Good - 1 - - - - -
12 Delawar Pan Shop Delawar Good - 1 - 1 - - -
13 Al Naeem Pan Shop Naeem Good - 1 - - - - -
14 Ismaeel Cold Spot Ismaeel Good 1 - - - - - -
15 Aslam Cold Spot Aslam Good - - - - - - -
16 Imran Milk Shop Imran Avg - - - - - - -
17 Al Sadat Milk Shop Sadat Avg 1 - - - - - -
18 Saad Store Saad Good - - - - - - -
19 Yousuf Store Yousuf Good - - - - - - -
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Racks

Others

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 FRITOLAY - CAPSTONE MARKET VISIT FORMAT
Route Name: Nazimabad No. 2
Order Booker: Mr. Hammad Date: XX-XX-2016 Day: XXX
Route Code: Nazimabad No. 2
KPI Sales Analysis (Rupee Value)
Book vs Current
DMS
S.No. Shop Name Computeri Service delivery Pepsi trade
Code Snack City Kolson OPTP Oye Hoye Others spend
zed Bill Frequency Complianc Snack
e
1 #REF! Yes Good Good 1,500 1,000 - - - - Rack
2 Hassan Store Yes Avg Ok 1,800 1,000 - - - - Rack
3 Al Madina Store Yes Avg Ok 2,500 1,500 - - - - Rack
4 Data Traders Yes Good Ok 1,500 1,000 - - - - -
5 Irfan Bakery Yes Good Ok 2,000 1,000 - - - - -
6 Ishaq Pan Shop Yes Avg Ok 1,000 800 - - - - Rack
7 Atif Store Yes Avg Ok 1,500 1,000 - - - - Rack
8 Bilal Store Yes Avg Ok 2,000 800 - - - - Rack
9 Alecha Pan Shop Yes Good Ok 1,500 900 - - - - Rack
10 Jameel Quita Store Yes Good Ok 1,500 1,100 - - - - Rack
11 Ayan Store Yes Good Ok 500 500 - - - - Rack
12 Delawar Pan Shop Yes Good Ok 1,800 1,000 - - - - Rack
13 Al Naeem Pan Shop Yes Good Ok 2,000 1,200 - - - - Rack
14 Ismaeel Cold Spot Yes Good Ok 1,500 1,000 - - - - Rack
15 Aslam Cold Spot Yes Good Ok 2,000 800 - - - - Rack
16 Imran Milk Shop Yes Avg Ok 1,200 - - - - - Rack
17 Al Sadat Milk Shop Yes Avg Ok 1,100 - - - - - Rack
18 Saad Store Yes Good Avg 900 - - - - - Rack
19 Yousuf Store Yes Good Avg 800 - - - - - Rack
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 FRITOLAY - CAPSTONE MARKET VISIT FORMAT
Route Name: XXXXXXXXXXX
Order Booker: XXXXXXXXXXXX Date: XX-XX-2016 Day: XXX
Route Code: XXXXXXX

Steps of Call Analysis a / O (opportunity) DSR Relationship with Trade Competition Presence ( Overall Category S

1 Prepare For Call Yes NI = Needs Improvement Snack City

2 Greet The Customer Yes AS = At Standard Kolson
3 Walk The Store Yes EX = Excellent OPTP
4 Prepare & Determine Initial Order O Oye Hoye
5 Make Sales Presentation O Others
6 Assemble Customer Order O
Sales Developmental Oppurtunities
7 Check-in Customer Order O
No of Average PCI SKU Availability
8 Merchandise Product O
9 Complete The Sales Call O
DSR must focus on the demanded
10 Evaluate The Sales Call Sales product also which can drive sales for
Which step is the opportunity area of the DSR? other SKU.

Merchandise Prodcut three to four

BUSINESS AND MARKET INSIGHTS:

There are opportunities to explore the market along with service level & fulfilling the commitments. There was a one shop, Pepsi committed them
provide the motor bike but still he did not receive the bike though he is a potential customer of M/s Rahbar. Complains should properly handled & s
must be on time. There is another issue was retailer demanded for Salt, French Cheese Flavor & Wavy Bar B Q but they were forcing to sale another
Wavy. Rs. 10 Lays & Rs. 20 was in demand but at that time supplier were short in quantity.
Which step is the opportunity area of the DSR?
T

ate: XX-XX-2016 Day: XXX

ompetition Presence ( Overall Category Share)

Major Competitor
Trying to penetrate the market
Non availability of products
Non availability of products
Non availability of products

No of Average PCI SKU Availability

three to four

e was a one shop, Pepsi committed them to

r. Complains should properly handled & supplies
B Q but they were forcing to sale another flavor of