FRITOLAY - CAPSTONE MARKET VISIT FORMAT

Route Name: Nazimabad No.2

Order Booker: Mr. Hammad Date: XX-XX-201
Route Code: Nazimabad No. 2
No. of FLP Racks
DMS
S.No. Shop Name Area Owner Name & No.
Code MIX PC NPC

1 Abdul Wahab Store wahab Good 1 - -

2 Hassan Store hassan Avg 1 - -
3 Al Madina Store Ali Avg 1 - -
4 Data Traders Alsam Good 1 - -
5 Irfan Bakery Irfan Good 1 - -
6 Ishaq Pan Shop Ishaq Avg 1 - -
7 Atif Store Atif Avg - - -
8 Bilal Store Bilal Avg 1 - -
9 Alecha Pan Shop Asghar Good 1 - -
10 Jameel Quita Store Jameel Good 1 -
11 Ayan Store Ayan Good - 1 -
12 Delawar Pan Shop Delawar Good - 1 -
13 Al Naeem Pan Shop Naeem Good - 1 -
14 Ismaeel Cold Spot Ismaeel Good 1 - -
15 Aslam Cold Spot Aslam Good - - -
16 Imran Milk Shop Imran Avg - - -
17 Al Sadat Milk Shop Sadat Avg 1 - -
18 Saad Store Saad Good - - -
19 Yousuf Store Yousuf Good - - -
20
ET VISIT FORMAT

Date: XX-XX-2018 Day: XXX

Competition Racks
Snack Kolson OPTP Oye Hoye Others
City
1 - - - - -
1 - - - - -
1 - - - - -
1 - - - - -
1 - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
1 - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
 FRITOLAY - CAPSTONE MARKET VISIT FORMAT
Route Name: Nazimabad No. 2
Order Booker: Mr. Hammad Date: XX-XX-2016
Route Code: Nazimabad No. 2
KPI Sales Analysis (Rupee Value)
DMS Book vs
S.No. Shop Name Computeri Service delivery Pepsi
Code Snack City Kolson
zed Bill Frequency Complianc Snack
e
1 Abdul Wahab Store Yes Good Good 1,500 1,000 -
2 Hassan Store Yes Avg Ok 1,800 1,000 -
3 Al Madina Store Yes Avg Ok 2,500 1,500 -
4 Data Traders Yes Good Ok 1,500 1,000 -
5 Irfan Bakery Yes Good Ok 2,000 1,000 -
6 Ishaq Pan Shop Yes Avg Ok 1,000 800 -
7 Atif Store Yes Avg Ok 1,500 1,000 -
8 Bilal Store Yes Avg Ok 2,000 800 -
9 Alecha Pan Shop Yes Good Ok 1,500 900 -
10 Jameel Quita Store Yes Good Ok 1,500 1,100 -
11 Ayan Store Yes Good Ok 500 500 -
12 Delawar Pan Shop Yes Good Ok 1,800 1,000 -
13 Al Naeem Pan Shop Yes Good Ok 2,000 1,200 -
14 Ismaeel Cold Spot Yes Good Ok 1,500 1,000 -
15 Aslam Cold Spot Yes Good Ok 2,000 800 -
16 Imran Milk Shop Yes Avg Ok 1,200 - -
17 Al Sadat Milk Shop Yes Avg Ok 1,100 - -
18 Saad Store Yes Good Avg 900 - -
19 Yousuf Store Yes Good Avg 800 - -
20
SIT FORMAT

Date: XX-XX-2016 Day: XXX

es Analysis (Rupee Value)
Current comp
trade trade
OPTP Oye Hoye Others spend spend

- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - - Rack
- - - - Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
- - - Rack Rack
 FRITOLAY - CAPSTONE MARKET VISIT FORMAT
Route Name: XXXXXXXXXXX
Order Booker: XXXXXXXXXXXX
Route Code: XXXXXXX

Steps of Call Analysis a / O (opportunity) DSR Relationship with Trade

1 Prepare For Call Yes NI = Needs Improvement

2 Greet The Customer Yes AS = At Standard
3 Walk The Store Yes EX = Excellent
4 Prepare & Determine Initial Order O
5 Make Sales Presentation O
6 Assemble Customer Order O
Sales Developmental Oppurtunities
7 Check-in Customer Order O
8 Merchandise Product O
9 Complete The Sales Call O
DSR must focus on the demanded
10 Evaluate The Sales Call Sales product also which can drive sales for
Which step is the opportunity area of the DSR? other SKU.

Merchandise Prodcut

BUSINESS AND MARKET INSIGHTS:

There are opportunities to explore the market along with service level & fulfilling the commitments. There
provide the motor bike but still he did not receive the bike though he is a potential customer of M/s Rahbar.
must be on time. There is another issue was retailer demanded for Salt, French Cheese Flavor & Wavy Bar B
Wavy. Rs. 10 Lays & Rs. 20 was in demand but at that time supplier were short in quantity.
Which step is the opportunity area of the DSR?
TONE MARKET VISIT FORMAT

r Booker: XXXXXXXXXXXX Date: XX-XX-2016 Day: XXX

Relationship with Trade Competition Presence ( Overall Category Share)

Needs Improvement Snack City Major Competitor

= At Standard Kolson Trying to penetrate the market
Excellent OPTP Non availability of products
Oye Hoye Non availability of products
Others Non availability of products

s Developmental Oppurtunities
No of Average PCI SKU Availability

SR must focus on the demanded

duct also which can drive sales for
other SKU.

three to four

vel & fulfilling the commitments. There was a one shop, Pepsi committed them to
is a potential customer of M/s Rahbar. Complains should properly handled & supplies
lt, French Cheese Flavor & Wavy Bar B Q but they were forcing to sale another flavor of
ere short in quantity.