VI.

SPACE Matrix

Internal Strategic Position External Strategic Position

Competitive Advantage Industry

Product Quality: - 4 Barriers to Entry: + 6

Market Share: - 2 Growth Potential: + 4

Brand & Image: - 3 Access to Financing: + 5

Product Life Cycle: - 2 Consolidation: + 4

Average: - 2.75 Average: 4.75

Total X Axis Score: 2.0

Internal Strategic Position External Strategic Position

Financial Environmental

ROA: + 5 Inflation: - 4

Leverage: + 4 Technology: - 2

Liquidity: + 6 Demand Elasticity: - 2

Cash Flow: + 5 Taxation: - 3

Average: 5.0 Average: - 2.75

Total Y Axis Score: 2.25

Financial Strength Ratings

1 Cash Flow 6.0

2 Price Earnings Ratio 5.0

3 Earnings per Share 4.0

4 Working Capital 4.0

5 Liquidity 5.0

6 Net Income 4.0

7 Return on Assets 2.0

Financial Strength Total 4.29

Ratings

Industry Strength

1 Profit Potential 4.0

2 Financial Stability 4.0

3 Resource Utilization 2.0

4 Productivity, capacity utilization 3.0

5 Market Entry 3.0

6 Growth Potential 5.0

7 Extent Leveraged 3.0

Industry Strength Total 3.43

 Competitive advantage 23.4

1 Market Share -3.0

2 Product Quality -3.0

3 Customer Loyalty -4.0

4 Capacity Utilization -3.0

5 Technologically Advanced -2.0

6 Global Expansion -2.0

7 Product Life Cycle -4.0

Competitive Advantage -3.00

Environmental Stability 28.3

1 Rate of Inflation -5.0

2 Barriers to Enter the Market -3.0

3 Competitive Pressure -6.0

4 Price Elasticity -5.0

5 Demand Variability -5.0

6 Price Range of Competing Products -4.0

7 Ease of Exit from Market -6.0

Environmental Stability Total -4.86

 Conservative FS Aggressive
+6
+5
+4
+3
2.25
+2
+1 2.0

CA IS
-6 -5 -4 -3 -2 -1 -1 +1 +2 +3 +4 +5 +6
-2
-3

-4
Defensive -5 Competitive
-6
ES