BRAND GUIDELINES

LOGO
STANDARD LOGO USE STANDARD LOGO

The STANDARD LOGO should be used wherever possible.

Important notes:

- The logomark should only be used without the text when the text
becomes unreadable due to size reduction

- Do not change the size of the text or logomark outside of the

lockups presented in this document.

HORIZONTAL LOGO USE HORIZONTAL LOGO

The HORIZONTAL LOGO should only be used when there is very

limited vertical height, such as on a pen or wristband.
POSITIVE NEGATIVE

ONE COLOR (POSITIVE) ONE COLOR (NEGATIVE)

LOCKUPS
VERTICAL LOCKUP GRID
POSITIVE NEGATIVE

ONE COLOR (POSITIVE) ONE COLOR (NEGATIVE)

HORIZONTAL LOCKUP GRID
POSITIVE NEGATIVE

ONE COLOR (POSITIVE) ONE COLOR (NEGATIVE)

COLORS
BLACK RED DARK GRAY LIGHT GRAY WHITE

RED: RED: RED: RED: RED:

25 219 208 230 255
GREEN: GREEN: GREEN: GREEN: GREEN:
24 31 210 231 255
BLUE: BLUE: BLUE: BLUE: BLUE:
24 45 212 232 255

CYAN: CYAN: CYAN: CYAN: CYAN:

72 8 17 8 0
MAGENTA: MAGENTA: MAGENTA: MAGENTA: MAGENTA:
67 100 13 6 0
YELLOW: YELLOW: YELLOW: YELLOW: YELLOW:
65 93 12 6 0
BLACK: BLACK: BLACK: BLACK: BLACK:
79 1 0 0 0

WEB: WEB: WEB: WEB: WEB:

#191818 #DB1F2D #D0D2D3 #E6E7E8 #FFFFFF

PANTONE: PANTONE: PANTONE: PANTONE: PANTONE:

NEUTRAL BLACK C 199 C COOL GRAY 2 C COOL GRAY 1 C WHITE C
FONTS
PRIMARY FONT

KANIT SEMIBOLD ITALIC

TRACKING:
0

ALL CAPS:
ON

SECO NDARY FONT

KA NI T ITA L I C
TRACKING:
100

ALL CAPS:
ON

TEXT FONT

TRACKING:
0

ALL CAPS: Open Sans & Open Sans Light

OFF
CLEAN SPACE
CLEAN SPACE FORMULA

20% 100% 20%

80PX 400PX 80PX

FORMULA APPLICATION
PROPER USE
DO NOT DO NOT DO NOT
ROTATE LOGO FLIP OR MIRROR LOGO CHANGE LOGO COLORS

DO NOT DO NOT DO NOT

UNLOC K GRID USE YOUR OWN FONT USE ON COMPROMISING BACKGROUND
(USE ONE COLOR VERSION INSTEAD)

DO NOT DO NOT DO NOT

ADD EFFECTS OR STYLING IGNORE CLEAN SPACE FORMULA USE WORDMARK WITHOUT LOGO SHAPE