UNITED STATES FUND FOR UNICEF No.

1, 2010

Haiti’s Children
in Crisis

Whatever it takes to save a child.

Every Child No. 1, 2010

 In This Issue:
Feature
14 When Children Are Put in Harm’s Way —
A Look at UNICEF’s Child Protection Programs

Departments
2 Special Report: Haiti Earthquake

7 UNICEF in the Field

10 Inside the U.S. Fund

13 Field Visit to Ethiopia

18 Partner Profiles:
Rhonda Mims and ING
Susan Holliday
Ciara Smyth

U.S. Fund for UNICEF

A Message from the U.S. Fund Board Chair and President
Dear Friend of UNICEF,

The earthquake that struck Haiti on January 12 caused horrific destruction — and the nation’s children bore the brunt of this
disaster. Because of you, UNICEF was able to act quickly and decisively, providing medicines, immunizations, clean water,
therapeutic foods, and other critical services to affected children and families (see story on page 2). The response of the U.S. Fund’s
many supporters has been phenomenal: as of February 23, we have raised more than $50 million in cash and pledges to support
UNICEF’s vital work helping earthquake survivors.

We want to extend a special thank you to Major League Baseball, the

National Basketball Association (in partnership with the National
Basketball Players Association), 1199SEIU United Healthcare
Workers East, and Jefferies & Co. — each of whom donated at least
$1 million to support UNICEF’s relief efforts. These organizations
acted when it mattered most to save children’s lives, and their
leadership and commitment are making a tremendous impact on the
ground in Haiti (see story on page 5).

U.S. Fund partners UPS, Colgate-Palmolive, and Henkel Consumer

Goods Inc. also played a key role in helping to meet the needs of
some of Haiti’s most vulnerable children. These corporations teamed up with the U.S. Fund to provide care packages for 50,000
unaccompanied children who were left homeless and separated from their families (see story on page 6).

We are also grateful for the generosity of several private donors, which has enabled the U.S. Fund to cover all administrative costs
associated with Haiti relief. As a result, 100 percent of all donations made to the U.S. Fund to support Haiti relief — literally every
penny — is going toward helping children and their families in Haiti.

This calamity in Haiti is one of many challenges we now face, and we are grateful that, no matter how daunting the task, our
partners are always at our side — enabling us to carry out our mission. Because of your unyielding dedication, we continue to
move ever closer to the day when zero children die of preventable causes.

Thank you for making UNICEF’s urgent work possible. And thank you for believing in zero.

Warm regards,

Anthony Pantaleoni Caryl M. Stern

Board Chair President and CEO

P.S. To continue to support UNICEF’s work in Haiti, please visit unicefusa.org/haitiquake.

Every Child No. 1, 2010 1

 H a iti E a r th q u a k e
Spe ci al Repo rt
UNICEF Meets Critical Needs in Haiti
It all happened in less than a minute. Homes
razed. Hospitals and schools mashed into
pieces. Block after block turned into man-
gled mountains of rubble and dust. The
catastrophic 7.0-magnitude earthquake that
struck just outside Port-au-Prince, Haiti, on
January 12 caused death and destruction on
a shocking scale.
The earthquake claimed at least 200,000
lives, trapped thousands of people alive
in ragged heaps of concrete, and left more
than 1 million homeless. All told, more than
3.5 million people were affected — half of
them children. It was one of the most ruin-
ous and tragic natural disasters of our time
— made all the more so by the Caribbean
nation’s deep poverty, weak infrastructure,
years of instability, and its recent history of
2 U.S. Fund for UNICEF
other natural disasters (including four vio-
lent back-to-back hurricanes in 2008).
Many humanitarian organizations suf-
fered terrible losses. As of late February,
94 UN employees were known to have
died, and as many as seven were missing.
The UNICEF Haiti office was destroyed
but, thankfully, all UNICEF staff survived.
Defying immense logistical obstacles —
including a seriously damaged seaport, a
bottlenecked airport, and impassable roads
— UNICEF and its partners were able
to provide lifesaving aid in the days and
weeks following the earthquake. Within
days of the disaster, UNICEF’s global sup-
ply network had succeeded in delivering
5.5 million water purification tablets, 4,600
water containers, 10,000 tents and tarpau-
lins, and 556,000 packets of oral rehydration
salts (which combat deadly dehydration).
UNICEF also distributed medicines, surgi-
cal kits, first aid kits, therapeutic foods, and
portable toilets, and is helping the Haitian
government vaccinate 500,000 children
against measles, tetanus, and diphtheria.
Because of its expertise and experi-
ence dealing with emergencies, UNICEF
was tasked with leading other respond-
ing organizations in nutrition, protection,
water and sanitation, and education ef-
forts. Within a week of the disaster,
UNICEF was reaching 150,000 people a day
with safe drinking water — an essential
measure for preventing the spread of wa-
terborne diseases like cholera. Within three
weeks, half a million people were receiving
clean water.
A top UNICEF priority is protecting chil-
dren who were separated from their fami-
lies and are at risk of being abducted by
traffickers or otherwise exploited. Working
with its partners, UNICEF has identified
unaccompanied children and created safe
spaces where the children receive protec-
tion, food, water, medicine, and psycho-
social support. Every effort is now being
made to reunite these children with surviv-
ing parents or other relatives.
These are only the first steps on the long,
rough road to recovery. The earthquake
was a double disaster: many of Haiti’s pre-
existing troubles — including a grave lack
of health care, clean water, and educational
opportunities — will now grow worse with-
out sustained help.
UNICEF has been in Haiti since 1949
and will remain long after the news
crews have left. We will work for as
long as it takes to help children and
families reclaim and rebuild their lives.
 H a iti E a r th q u a k e
Spe ci al Repo rt

U.S. Fund and Its Partners Rush to Provide Help

The outpouring of support was both
swift and generous in the aftermath of
Haiti’s earthquake. Individual donors,
corporations, communities, foundations,
NGOs, celebrities, sports teams, U.S.
Fund Board members, staff, and volun-
teers all mobilized — giving both funds
and time to make sure children and fami-
lies in Haiti received immediate relief.
Thanks to the generosity of sev-
eral private donors, the U.S. Fund for
UNICEF has been able to cover all asso-
ciated administrative costs, and can say
without qualification that every penny
donated is going to help children and
families in Haiti.
Longstanding partners and new sup-
porters answered the call to help Haiti in
its dire time of need. While there are too
many to mention here, we express our
While working to identify unaccompanied or traumatized children, UNICEF Child
deepest gratitude to all of them. Protection Specialist Cecilie Modvar speaks with girls living in a Port-au-Prince camp.

The U.S. Fund was flooded with dona- Foundation, Dell, GE Foundation, Hess
tions from individual supporters — every- Corporation, and UBS. Many other corpo-
thing from large gifts by longtime partners rate partners pledged $100,000 or more,
to $5 text donations from those brand new including The Baupost Group, LLC;
to giving. Children gave their tooth fairy BD (Becton, Dickinson and Company);
money, college kids held spontaneous Covington & Burling LLP; JPMorgan
fundraisers, retirees made
do with less for a month,
philanthropists vastly in-
There are times in history
creased their yearly giving. when we all recognize our
We were overwhelmed by
the number of individuals responsibility to one another.
who dug deep — despite
our country’s ongoing economic turmoil — Chase; Merck; NHL; Pfizer; Safeway;
and gave whatever they possibly could. and the United States Tennis Association.
Four amazing organizations each made American Airlines is dedicating funds
a $1 million contribution (see story on page collected through UNICEF’s Change for
5). Corporate partners that generously do- Good program on American Airlines dur-
nated between $250,000 and $1 million ing the months of January and February
include Amgen Foundation, The Carnival to support UNICEF’s relief efforts in Haiti.

Every Child No. 1, 2010 3

 H a iti E a r th q u a k e
Speci al Repo rt

U.S. Fund and Its Partners Rush to Provide Help, continued

UPS and the UPS Foundation donated
$150,000 in cash, plus in-kind shipping
and freight services. A $250,000 grant from
the Clinton Foundation will go to support
water, sanitation, and health care efforts
in Haiti. Both the March of Dimes Birth
Defects Foundation and Broadway Cares/
Equity Fights AIDS made a gift of $100,000.
Representatives from some of our part-
ners joined U.S. Fund President and CEO
Caryl M. Stern as she spoke at a NASDAQ
Closing Bell ceremony. A U.S. Fund-pro-
duced PSA aired on the NASDAQ tower
video screen in Times Square, as well as
on CNN’s Times Square screen. The PSA
also aired on TV and radio stations nation-
wide, and a print ad received widespread
distribution — all thanks to a tremendous
amount of donated media.
Following the earthquake, Larry King
and his team at CNN quickly put together a
telethon featuring several UNICEF Ambas-
sadors and other celebrities that aired Janu-
ary 18 and raised more than $3 million for
UNICEF’s efforts in Haiti. On January 22,
Hope for Haiti Now: A Global Benefit for
Earthquake Relief, organized by Viacom’s
MTV Networks and George Clooney, aired
on more than 25 networks and streamed
live around the world, raising funds for
eight organizations including an initial $6
million for the U.S. Fund for UNICEF.
There are times in history when we all
recognize our responsibility to one another
as human beings. The earthquake in Haiti
has proven to be one of those times. We
are awed by the efforts of all of you who
have come together to turn this tragedy
into a story of hope. Please continue to sup-
port UNICEF’s efforts to help those whose
Top, UNICEF staff prepare to distribute relief supplies at the Pinchinat camp in
lives have been shattered by the Haiti
Jacmel, Haiti. Below, a boy drinks at the camp, where UNICEF is helping provide safe
earthquake: visit unicefusa.org/haitiquake. water and food.

4 U.S. Fund for UNICEF

 H a iti E a r th q u a k e
Speci al Repo rt

Four Extraordinary Partners

We are humbled by the generosity of four
partners who each gave the U.S. Fund a
million dollars or more for earthquake relief
in Haiti. These partners acted heroically,
enabling UNICEF to get assistance to
children in Haiti immediately. We cannot
thank them enough.
We’re thrilled and gratified by the over-
whelming support shown by sports organi-
zations, teams, and players. The National
Basketball Association (NBA) and NBA
Players Association jointly made a gift of
$1 million. In addition, at least 19 NBA
teams have supported UNICEF’s work in
Haiti through a whole range of sustained
efforts including showing Public Service
Announcements at games, collecting do-
nations, and social media outreach by
players. Philadelphia 76ers player Samuel
Dalembert, heartbroken by the destruction
to his native Haiti, gave $100,000 to the
U.S. Fund through his Samuel Dalembert
Foundation.
Major League Baseball (MLB) donated
$1 million to the U.S. Fund and also showed
wonderful sustained support through on- U.S. Fund for UNICEF President and CEO Caryl M. Stern and Executive Vice President and
line auctions, fan outreach, directing Web Chief Financial Officer Edward Lloyd joined key supporters of UNICEF’s Haiti relief efforts
to ring the Closing Bell at the NASDAQ Stock Exchange on January 20. Among those
donations, and more. “The NBA, MLB,
pictured: John Alexis and Estella Vazquez of 1199SEIU, Roberto Clemente, Jr. of Major
and other sports organizations — as well League Baseball, and Chris Duhon of the National Basketball Association.
as teams and players — have really come
through for the children of Haiti,” says — Jefferies traders donated 100 percent of gift we received from the union 1199SEIU
Caryl M. Stern. “They have not only giv- all net commission revenues from the day’s United Healthcare Workers East, as well
en the funds that provided desperately worldwide trading to Haiti relief efforts. The as an additional $25,188 from 1199SEIU’s
needed supplies to children and families in traders worked incredibly hard, knowing Federal Credit Union. 1199SEIU has a
Haiti, they have stood as strong role mod- that not a cent of the day’s revenues would large Haitian membership, and the union’s
els — inspiring fans of all ages to emulate end up in their own pockets. The firm’s em- members were profoundly impacted by the
their generosity.” ployee-partners and Board of Directors also earthquake. Members watched the news
In a moving show of magnanimity from contributed, and the company itself gave $1 in horror, knowing they had lost family,
the financial world, Wall Street investment million. The total money raised was split friends, and loved ones. We are proud that,
bank Jefferies & Co. donated $1 million to among seven organizations, including the in the wake of a disaster that touched them
the U.S. Fund for UNICEF. On January 15 $1 million for the U.S. Fund. so personally, 1199SEIU chose us as their
— just three days after the earthquake hit We were deeply honored by a $1 million trusted neighbor.

Every Child No. 1, 2010 5

 H a iti E a r th q u a k e
Spe ci al Repo rt
50,000 Care Packages for Vulnerable Children in Haiti
Children who were separated from their
families in the aftermath of Haiti’s earth-
quake were left afraid, homeless, and
traumatized. Many lost everything they had.
Responding to an urgent request from
UNICEF to help these vulnerable boys and
girls, U.S. Fund for UNICEF President and
CEO Caryl M. Stern and several corporate
partners, including UPS, Colgate-Palmolive,
and Henkel Consumer Goods Inc., joined
forces to arrange a special shipment of care
packages for 50,000 of Haiti’s unaccompanied
children. Inside the packages were basic
items essential to these young people’s
health, well-being, and human dignity —
blankets, sleeping mats, soap, clothing,
underwear, sandals, towels, toothpaste, and
toothbrushes.
The logistical challenges were daunting,
but everyone pitched in to help. “We had
no time,” says Rajesh Anandan, the U.S.
Fund’s Vice President of Corporate and
Foundation Partnerships, adding that
corporate partners immediately stepped up
to the plate. “Everyone kept saying, ‘Let’s
make this happen.’”
UPS brought together a team of
employee volunteers and logistics experts
and activated the company’s global
network of staff, warehouses, and shipping
and freight services. Colgate-Palmolive
donated thousands of toothbrushes and
tubes of toothpaste, and Henkel provided
thousands of bars of soap.
More than 150 staff members from the
U.S. Fund and from UNICEF volunteered on
a Saturday morning to pack boxes at a UPS
warehouse in New Jersey. The atmosphere
was exhilarating, as everyone worked
intently on assembling these invaluable
packages for Haiti’s children.
UPS, respected for its efficiency and
6 U.S. Fund for UNICEF
logistical prowess, then made sure the
boxes were on the ground in Haiti within
48 hours.
The meaning of these supplies for the
children who received them is impossible
to quantify. “I just think of being eleven
years old,” says Anandan. “If I didn’t have
toothpaste or a toothbrush, if I didn’t have
a clean shirt or soap… how can you be a
child? How can you think of playing or
laughing when you don’t have a mat to
sleep on?”
Unaccompanied children in Haiti are
also at risk of exploitation and abuse.
UNICEF has worldwide expertise in tracing
family members. The first crucial step to
reuniting children with surviving relatives
is to register them through photographs
and identification. To help UNICEF staff
complete this essential work, an additional
shipment of child protection supplies —
including cameras and ID bracelets — was
also sent to Haiti.
Top, volunteers assemble care packages
for Haiti’s children. Middle, packages are
loaded onto a UPS cargo plane in Miami.
Below, Lamonsia Laurent holds a bar of
soap from one of the newly arrived care
packages.
 U N I C E F I N THE FI ELD

Making Strides Against HIV/AIDS

Good news may seem in short supply
when it comes to the global HIV/AIDS
epidemic. More than a quarter-century af-
ter AIDS was first recognized, the disease
continues to prey upon children, stealing
their lives, diminishing their futures, shat-
tering their families and communities, and
leaving them exposed to abuse and exploi-
tation. In 2007, estimates indicated that
2.1 million children were living with HIV
and 420,000 had become newly infected.
Against this bleak backdrop, however,
there are some truly heartening develop-
ments. According to two new reports joint-
ly released by UNICEF, UNAIDS, and other
UN partners, recent major progress in the
fight against HIV/AIDS means that more
children and mothers are getting treat-
ment and many more lives are being saved.

Among the highlights:
• The number of people receiving
antiretroviral therapy in low- and
middle-income countries has in-
creased ten-fold, from 400,000 in 2003
to more than 4 million last year.
• The proportion of HIV-positive
pregnant women receiving anti-
retroviral drugs in those countries
has grown from 10 percent in 2004
to about 45 percent in 2008.
• The number of children under
15 benefiting from these life-
prolonging drugs was more than
275,000 in 2008, a 39 percent increase
over 2007.
In 2005, UNICEF, UNAIDS, and other
partners launched the “Unite for Children,
Unite against AIDS” campaign, gaining
the support of national governments, com-
munities, and non-governmental organiza-
tions and making children a top priority in
Testing and treating at-risk newborns for HIV can be critical to their survival.
prevention and treatment. Five years later,
these efforts are clearly paying off.
In Lesotho, an impoverished nation in
southern Africa with the world’s third-
highest HIV prevalence rate, UNICEF has
supported the country’s rapid expansion of
a program that prevents transmission of the
virus from mothers to their unborn babies.
Since 2004, the number of health facilities
providing this lifesaving service, as well as
early infant HIV diagnosis, has ballooned
from 9 to 181. Among an estimated 14,000
HIV-positive pregnant women, more than
8,500 were enrolled in prevention of moth-
er-to-child transmission services in 2008.
Behind these statistics are young moth-
ers like Malehloa. Pregnant with her second
child when she discovered she was HIV-
positive, Malehloa followed her treatment
regimen rigorously and gave birth to a
healthy baby, free of HIV. She then joined
a UNICEF-supported group called Moth-
ers2Mothers, which trains HIV-positive
mothers to help other women living with
the virus and teach them how to protect
their babies from infection. “I am helping
mothers to be like me and to have babies
like mine,” says Malehloa.
Despite recent advances, though, monu-
mental shortfalls remain. One particularly
glaring example is the lack of early infant
diagnosis. Newborns tested and treated for
HIV within the first few months of life have
a significantly better chance of survival
than those who are not tested. Yet only 15
percent of children born to HIV-positive
mothers are being tested in the critical first
two months of life.
UNICEF will not rest until the day when
a generation of children is born free of HIV.
To support UNICEF’s HIV/AIDS programs,
please visit: unicefusa.org/donate/hivaids

Every Child No. 1, 2010 7

 U N I C E F in the F ield

Girl Power on the Tea Plantations of India

8 U.S. Fund for UNICEF

 U N I C E F I N THE FI ELD

S
ulekha Begum definitely does not
want to follow in her mother’s footsteps
— and her mother is just fine with that. Since
Sulekha’s mother Janaswari was sixteen
years old, she has spent long, difficult days
toiling on a tea plantation in Assam, India.
Eighty-eight percent of India’s tea is
grown in Assam, and women tradition-
ally pick it. With large baskets on their
backs, and bent almost perpendicular to the
ground, they slowly move down the rows,
gathering the small leaves from hip-high
bushes. In the course of a day, Sulekha’s
mother must pick nearly 45 pounds —
about three full baskets of tea — to earn her
daily wage of 58 rupees, a mere $1.19.
Girls who grow up on the tea plantations
are expected to become tea pickers as well.
Despite laws in the country against child la-
bor, it’s not unusual for girls to drop out of
school and start picking while still in their
teens. But UNICEF, in partnership with the
Assam Branch Indian Tea Association, is
working to change that. They’ve teamed
up to create Adolescent Girls’ Clubs on the
plantations. The core purpose of the clubs
is to empower girls, giving them the confi-
dence and support they need to continue an
education that will help them get a good job
away from the tea plantations someday.
Sulekha is a leader of the 56-member
Top, a woman picks tea on the Nahartoli Tea Estate in Assam, India.
Adolescent Girls’ Club on the Nahartoli Below, members of the plantation’s Adolescent Girls Club meet.
Tea Estate where she and her mother live.
Older girls — the clubs’ leaders — encour- to curb drinking and stop child marriages like early marriage — that can keep them
age and tutor younger girls. They teach the among plantation residents. from shaping their own futures. UNICEF is
importance of delaying marriage (girls who “I want to stand on my own feet,” constantly looking for innovative, effective
live on the tea plantations may traditionally Sulekha says. “I want to earn my own liv- ways to give girls the support they need. In
marry as young as thirteen) and practical ing. I want to teach the younger girls what- Assam, Adolescent Girls’ Clubs are doing
life skills like menstrual hygiene and how ever I know.” just that.
to protect against HIV infection. Plantation Girls all over the world face an uphill “The club is the best platform for us,”
labor unions value the positive influence of climb when it comes to breaking from a Sulekha says. “We will show what we can
the clubs, and even partner with the girls cycle of poverty and from traditions — achieve together.”

Every Child No. 1, 2010 9

 U N I C E F in the F ield

Fast Facts on Vaccines

106 million
number of infants immunized in 2008 — the most ever

75 million
number of children saved over the past three decades because of immunization against measles,
tetanus, diphtheria, whooping cough, polio, and tuberculosis

$17
cost of immunizing a child against all those major childhood diseases

24 million
number of infants still unprotected by vaccines

$1 billion
amount per year needed to deliver new and existing vaccines to every child in the 72 poorest countries

2.6 billion
number of doses of vaccines UNICEF purchased in 2008

$31.26
cost of two cold-box vaccine carriers to keep vaccines effective when transported to hard-to-reach
villages and communities. To purchase vaccine carriers, visit unicefusa.org/vaccinecarrier

20
percent of all under-five child deaths that could be prevented if UNICEF and its partners reach 90 percent
of the developing world’s children with newly available vaccines that target pneumonia and diarrhea

I n s ide the U. s. F u nd

What’s on Tap
Funds from last year’s UNICEF Tap Project® supported clean water Here’s how you can help:
in Haiti, among other countries. This year, funds will again help Dine: Locate a participating
UNICEF provide this urgently needed resource in Haiti, in the restaurant in your neighborhood
wake of January’s devastating earthquake. During World Water at tapproject.org.
Week (March 21 – March 27), participating restaurants will once Go: Attend a UNICEF Tap Project
again ask diners to donate $1 or more for the tap water they nor- event. To find an event near you,
mally enjoy for free. Volunteers will be supporting these efforts by visit tapproject.org.
conducting fundraising events and activities. The funds will also Donate: Make a contribution to the UNICEF Tap Project online
support UNICEF water, sanitation, and hygiene programs in the at tapproject.org, or by reaching out to your U.S. Fund contact or
Central African Republic, Guatemala, Togo, and Vietnam. calling 1-800-FOR-KIDS.

10 U.S. Fund for UNICEF

 I n s ide the U. s. F u nd

The Chance to Eliminate a Deadly Disease

Fifteen years ago, Kiwanis International
and UNICEF set out to change the
world when they partnered to eliminate
iodine deficiency disorders — the sin-
gle greatest preventable cause of brain
damage among children. Now Kiwanis
and UNICEF have the opportunity to
make history again, this time by join-
ing forces to eliminate maternal and
neonatal tetanus (MNT) by 2015. We
were thrilled to learn that UNICEF has
been selected as one of three finalists
for Kiwanis International’s new Worldwide
Service Project. Until March 31, Kiwanis is
hosting an online site — kiwanis.org/wsp —
where you can vote for a finalist and leave
comments. Please vote NOW for Kiwanis
International to join UNICEF in eliminat-
ing MNT. Your votes will help determine
the outcome. And please be sure to leave a
comment thanking Kiwanis for its leader-
ship and longstanding support of UNICEF,
as well as this amazing opportunity. Let’s
all work to eliminate MNT for good!

Holiday Galas Celebrate Child Survival

The UNICEF Snowflake Ball on Decem-
ber 2 in New York City celebrated decades
of progress in the fight for child survival.
The black-tie gala honored Antonio “L.A.”
Reid, CEO of Island Def Jam Music Group,
with the Spirit of Compassion Award, and
UNICEF Ethiopia’s Country Representa-
tive Ted Chaiban with the Audrey Hepburn
Humanitarian Award. Hosted by Al Roker,
the event raised over $1.9 million to help
UNICEF save children’s lives.
At the Beverly Hills UNICEF Ball on De-
cember 10, some of Hollywood’s biggest
stars gathered to support UNICEF’s mission
and pay tribute to producer and philanthro-
pist Jerry Weintraub, who received the Dan-
ny Kaye Humanitarian Award, presented
by George Clooney. The Beverly Hills gala
raised a record-breaking $1.9 million.
These events would not have been possi- In what has become an annual tradition, tion and was designed by Ingo Maurer with
ble without Snowflake Ball Co-Chairs Pame- the lighting of the UNICEF Snowflakes in Baccarat crystals. Following the lighting in
la Fiori, Charlotte Moss, Claudia Lebenthal, both New York and Beverly Hills launched New York, the celebration continued inside
and Christine Stonbely, as well as UNICEF the UNICEF holiday season in mid-Novem- Louis Vuitton’s flagship store on 5th Avenue.
Ball Co-Chairs Bryan Lourd, Ghada Irani, ber. The crystal UNICEF Snowflake was For more information about the UNICEF
and Tamar and Bob Manoukian. dedicated by the Stonbely Family Founda- Snowflakes, please visit: unicefsnowflake.org

Every Child No. 1, 2010 11

 D o n o r Acti v itie s at H o m e a nd A b r o a d
Making a Difference

Dan Schwinn and New England Board members Caterina Bandini Gucci Creative Director Frida Giannini witnessed firsthand the impact
Schwinn and Tiffany Ortiz at Fenway Park on UNICEF Day, when of Gucci’s funding of UNICEF’s “Schools for Africa” campaign during a
volunteers and Red Sox wives distributed Trick-or-Treat for UNICEF November field visit to Malawi.
boxes to fans entering the park.

UNICEF Snowflake Ball Co-Chairs Christine Stonbely Harlin Lawal, United Nations Goodwill Ambassador Russell Simmons, and Southwest
and Claudia Lebenthal at the annual New York event Regional Board Vice Chairs Susan Boggio and Eileen Lawal at an event in Houston.
in December.

UNICEF Ambassador and U.S. Fund National Board member Téa Leoni visits U.S. Fund National Board member Sherrie Rollins Westin with
with women at a health center during a field trip to Ethiopia. children on a field visit to Brazil.

12 U.S. Fund for UNICEF

 F ield Vi s it

Ethiopia
In October, U.S. Fund for UNICEF National
Board member Vincent John Hemmer
accompanied other directors, staff, and
supporters on a weeklong field visit to
Ethiopia to observe UNICEF-supported
nutrition, health, water, and education
programs, among others. He provided
the following account of the trip.

Rows of cots filled the therapeutic feeding

center, and on each cot lay a baby or little
child. It was difficult to guess their ages,
because so many of them were so under-
nourished. These children were in truly
desperate straits, and this place was their
only hope. Parents were camped out next
to the cots, and the worry on their faces
was palpable. As a father, I cannot imag-
ine how absolutely terrifying it would be
to sit there helplessly, wondering whether
your child would survive another day.
Fortunately, many of these little girls
and boys would soon be doing much bet-
ter. The UNICEF-supported facility was
providing them with lifesaving thera- to receive basic health care. She had a lumi- found admiration for UNICEF’s staff —
peutic foods packed with protein and nous smile that could light the world up — a they are smart, resourceful, and committed.
vitamins that would nourish them back young child with a great joy for life. Meeting They are an inspiring group of people and
to health. Well-trained staff members her reinforced for me that each and every kid the kind of people you want to support.
also weighed children, did nutritional deserves the basics for a healthy childhood. We also witnessed how UNICEF’s rela-
screenings, and monitored their progress. And despite great challenges, UNICEF tionships with the government and com-
It was deeply rewarding to see what is helping many kids in Ethiopia get just munities have enabled it to be more effec-
a huge difference UNICEF is making. that. At a modest two-room clinic in a re- tive and have helped build local capability
What really struck me was the realiza- mote area, a long line of moms and chil- and create sustainable solutions to health,
tion that without UNICEF some kids at dren wound outside the door. It seemed education, and other child survival issues.
this feeding center simply wouldn’t make like the entire community had shown up. I’m a UNICEF supporter because when
it — that’s how fundamental this work is. Two UNICEF-trained health workers were I think about what really matters, I can-
We also visited several schools and, at providing primary care for about every- not come up with anything more impor-
one, met a beautiful little girl who was prob- thing you could imagine. We saw them tant than giving children the chance to
ably seven years old — the same age as my testing children for malaria. Several tests survive and have food, clean water, edu-
daughter. You could tell she did not have came back positive, but thanks to UNICEF, cation, and protection. All kids deserve
much. She wore very old clothes and was there was medicine available, and these this, yet millions are still denied it. As I
barefoot. But because of UNICEF, she had kids could start treatment immediately. witnessed firsthand in Ethiopia, UNICEF
been able to go to school and had been able I came away from this trip with a pro- is standing up for these kids in every way.

Every Child No. 1, 2010 13

 When Children
Are Put in
Harm’s Way
By Jen Banbury
It’s 6 A.M. at the bus station in Agadez,
Niger, and the members of the town’s
Child Protection Committee are keeping
a close watch on the crowd of people
waiting for the bus to the northern town
of Dirkou. Dirkou is the last stop in Niger
for illegal migrant workers headed to
neighboring Libya to find work, and — as
the Child Protection Committee knows
well — the bus is bound to carry children
lured by false promises of a better future.
“You can easily figure out fathers from
14 U.S. Fund for UNICEF
traffickers,” says committee Vice President
Bilal Afournounouk. “Traffickers are con-
stantly checking on the children and have
a rather brutal behavior toward them. It is
also easy to identify children aiming for
illegal migration: they look scared and are
afraid to move around.”
Worldwide, an estimated 1.2 million
children are victims of trafficking each
year. In the course of being trafficked, they
are often robbed, mistreated, and yoked
into oppressive jobs that require toiling
long hours for very little money. And
those children may be considered lucky
compared to the ones who find themselves
cruelly enslaved in prostitution.
In Agadez, the Child Protection Com-
mittee quickly identifies a fourteen-year-
old boy and a trafficker. They apprehend
them and take the man to the police sta-
tion. The child is interviewed and taken to
a UNICEF-supported transit center run by
Action Against the Use of Child Workers.
There, he’ll get food, shelter, and counsel-
 Feature

Child Protection Facts

ing — including a primer on the brutal re-
alities of human trafficking. And he’ll be
given help to return to his family.
Millions of children worldwide are
subjected to all kinds of violence, exploi-
tation, and abuse by adults — including
sexual slavery, child labor, child marriage,
and forced soldiering. UNICEF works to
protect these children, fighting for their
rights and providing them with safe
havens, a chance at education, and the
knowledge that they are not alone.
“Child protection” is a facet
Child Trafficking: An estimated 1.2 million children are trafficked every year.
Child Soldiers: At any given time, over 300,000 child soldiers — some as
young as eight — are exploited in armed conflicts in more than 30 countries
around the world.
Female Genital Mutilation/Cutting: An estimated 70 million women and
girls living today have been subjected to some form of genital mutilation/
cutting.
Sexual Exploitation of Children: As many as 2 million children are believed
to be exploited through prostitution and pornography.
of
Violence Against Children: Some 40 million children below the age of

UNICEF’s work that has grown exponen-

fifteen suffer from abuse and neglect and require health and social care.

tially over the years, and it covers a huge

range of issues. From working to reunite
children and parents separated in the
chaos of Haiti’s earthquake to pushing leg-
islation that would curb child marriage in
Yemen; from demobilizing child soldiers in
Colombia to creating safe havens for those
orphaned by HIV/AIDS in Swaziland;
from halting the exploitation of child labor-
ers in Sierra Leone to supporting a center
that takes in street children in Kyrgyzstan
— UNICEF is doing whatever it takes to
protect children around the globe.
It’s all part of UNICEF’s comprehensive
approach to ensuring both the well-being
and welfare of children. So while
UNICEF works to provide children
with the vaccines, health care, safe
water and sanitation, and therapeutic
foods to keep them alive and well, it
also stands up for children when oth-
ers seem to have turned their back on
them.
After the earthquake in Haiti, UNICEF
immediately sent child protection officers
into the streets of Port-au-Prince to iden-
tify children who had been separated from
their families. The earthquake happened
just before 5 P.M. — many children had
been out playing, or visiting friends. Sud-
denly, the earth shook, buildings slammed
to the ground, their world was turned up-
side down, and they were left in shock and
alone.
UNICEF has created safe spaces for
these children — places where they can get
food, water, medical attention, and trauma
counseling. They can also be protected
from possible abuse and trafficking while
UNICEF and its partners work to reunite
them with family. UNICEF does this for
I saw terrible
things…my friends
being killed.
children in the wake of all major disasters,
both natural and manmade. But protect-
ing children in emergencies is just a part of
UNICEF’s worldwide efforts to stand up
for children.
For instance, UNICEF works with gov-
ernments to change laws that impact the
way children are treated. To put an end to
forced child marriages, UNICEF’s strong
advocacy has helped encourage countries
such as Bangladesh and Ethiopia to pass
laws that make marriage before age eigh-
teen illegal. But UNICEF knows that legisla-
tion isn’t always enough. Even in countries
with minimum-age marriage laws, girls as
young as seven may find themselves wed
to much older men.
“The best way to create the kinds of
change that UNICEF is committed to
is to work within the community, and
bring change from the inside out,”
says UNICEF’s Chief of Child Protec-
tion, Susan Bissell. Bissell has seen this
firsthand — she spent years working
in the field, including as UNICEF’s
Chief of Child Protection in India from
2001 to 2007.
Changing customs and attitudes that can
harm children takes time and tenacity. But
it can have a huge impact. In countries like
India, where child marriage is common,

Every Child No. 1, 2010 15


When Children Are Put in Harm’s Way, continued from page 15
UNICEF supports a wide variety of grass-
roots programs that are making families re-
consider marrying off their underage chil-
dren. And UNICEF fosters school groups
that give girls the support they need to say
no to child marriage, stay in school, and
choose their own path in life.
Child marriage is just one example of
deeply rooted traditions that UNICEF and
its partners must sometimes counter in the
quest to protect children’s rights. In coun-
tries including Sudan, for example, girls
are routinely subjected to female genital
mutilation and cutting (FGM/C) — a long-
standing custom that can cause infection,
The Convention on the Rights of the Child Turns 20
In November 2009, the world celebrated
the 20th anniversary of the most widely en-
dorsed human rights treaty in history, the
Convention on the Rights of the Child (CRC).
When the UN General Assembly adopted
the CRC in 1989, the document represented
a profound change in the way children are
defined and viewed: not as possessions, but
as human beings with fundamental rights; as
important and respected members of com-
munities and families; and as vulnerable in-
dividuals who must be protected, cherished,
and encouraged to develop their full potential.
Ratified by 193 countries, the Conven-
tion builds a universal framework for the
proper care, treatment, protection, and civic
participation of all children, and makes gov-
ernments report publicly on their progress
toward meeting these standards.
Twenty years after its adoption, this
document and the reporting mechanisms
it established have made a major impact
16 U.S. Fund for UNICEF
Feature
chronic pain, complications during preg-
nancy and delivery, and increased rates of
neonatal mortality. But by working with
religious leaders and primarily women
within communities, and using a mass
education campaign that counters the tra-
dition’s acceptance, the UNICEF-supported
organization Saleema is helping Sudanese
villages halt FGM/C. Slowly but surely,
a movement is building. With UNICEF’s
help, girls in Sudan and other countries are
gaining the chance to live free of this pain-
ful and debilitating procedure.
“It doesn’t take much of a conversation
for people’s eyes to get opened up a little
throughout the world. Seventy countries
have enacted laws protecting children from
labor abuses, human trafficking, and active
combat. South Africa and Russia have de-
veloped separate juvenile justice systems
for trying and sentencing minors. Burkina
Faso and Georgia have established Chil-
dren’s Parliaments so children can review
and participate in new legislation.
The CRC has also laid a foundation that
bit,” says Bissell. “And again, it’s all about
harnessing the power of the community
and its desire. Most communities want to
do the best thing for their kids.”
But while some adults may inadvertent-
ly harm children by perpetuating traditions
they grew up with, others harm children
for overtly self-serving reasons. In conflict
zones around the globe, militant groups
forcibly recruit children, making them
fight and even kill. At any given time, over
300,000 child soldiers — some as young as
eight — are exploited in armed conflicts in
more than 30 countries around the world.
In the course of Sri Lanka’s dead-
has enabled international aid agencies like
UNICEF to actively promote and protect the
needs and legal rights of children worldwide.
But much remains to be done to make
the promise of the CRC a reality for young
people around the globe. Alarming num-
bers of them are still denied health care
and education, abandoned and forgotten in
times of war and natural disaster, and sub-
jected to abuse and neglect.
Although the U.S. Government has yet
to ratify the treaty, President Obama has
expressed a strong desire to revisit the
issue during his term. The U.S. Fund for
UNICEF believes that U.S. ratification of
the CRC would reinforce our nation’s lead-
ership in supporting UNICEF’s work for chil-
dren around the world.
To learn more about the CRC and how
you can become involved in advocating
for its ratification in the U.S., please visit
unicefusa.org/crc.

ly 25-year conflict between
the government and the Lib-
eration Tigers of Tamil Eelam,
UNICEF estimates that nearly 7,000
Sri Lankan children were recruited
into armed groups. Sitha was just twelve
when a group abducted him. They took
him and other children to a camp where
they forced them to train with weapons
and showed them how to plant landmines.
“Then they sent me to the battlefront,” says
Sitha. “I saw terrible things…my friends be-
ing killed.”
In 2009, UNICEF and the President of Sri
Lanka launched a “Bring Back the Child”
It doesn’t take much
of a conversation for
people’s eyes to get
opened up a little bit.
campaign to prevent child recruitment
and promote the release of all recruited
children. Eventually, Sitha was freed from
the armed group and was able to join a
UNICEF rehabilitation program. In Sri Lan-
ka, as in so many countries where children
are press-ganged into fighting, UNICEF
rehabilitation programs help former child
soldiers recover from the trauma they’ve
endured and give them the education and
skills they need to move on with
their lives.
By creating and supporting
programs that both stop abuse
before it starts and help abused
children cope with all they’ve been through,
UNICEF is tackling all aspects of child pro-
tection. “I say this very humbly — I think
UNICEF is very good at this,” says Bissell.
“People look to us — both within the UN
system and globally — as the leader in child
protection.” And at this moment around the
world, UNICEF Child Protection Officers
are helping keep scores of vulnerable chil-
dren safe from harm.
Every Child No. 1, 2010 17
 P a r tne r
Why We Partner: Rhonda Mims and ING
Financial services company ING supports
UNICEF’s work worldwide through its
ING Chances for Children Program, and
the ING Foundation is a generous U.S.Fund
for UNICEF donor. Rhonda Mims is President
of the ING Foundation as well as Senior
Vice President of ING’s Office of Corporate
Responsibility and Multicultural Affairs.
I grew up in the South. My parents, my
grandparents, and great-grandparents were
all heavily involved in community service. I
became a head of prosecution for the South
Carolina attorney general’s office and, later,
I worked for the Department of Justice. I
guess I kind of emulated my parents and
my grandparents and great-grandparents
Why I Give: Susan Holliday
For a number of years, I gave small amounts
to the U.S. Fund for UNICEF. Then, when I
was making a will, I decided I wanted to
give a significant amount of money to a
charity when I died. I thought about it and
felt the best one to support was UNICEF.
I’m not a wealthy person, but I have been
18 U.S. Fund for UNICEF
P r o file s
— their strong commitment to community.
When I came to ING, I worked in gov-
ernment affairs, litigation and, ultimately,
with the Foundation in the Americas. In the
early 2000s, I was part of a project to identify
ING’s global partner for our ING Chances
for Children program. We wanted an orga-
nization that would make sense for every
ING employee — so if you were in India,
our corporate philanthropy strategy would
resonate with you as much as if you were
in New York. We chose children’s education
as the main focus. After looking at a host of
worldwide organizations, we decided that
UNICEF would be the best partner.
The ING Foundation in the Americas
started out funding School-in-a-Box kits. a holistic approach to preserving the life of
But we had ING employees volunteering a child.
with UNICEF programs in India and Brazil ING partners with UNICEF through its
and when they came back, they related that, foundations, but we also have an Employee
yes, it’s good to provide kids with a quality Giving Campaign, and UNICEF is a big
education — but what happens in war-torn component of that. As a financial services
areas or after a natural disaster when chil- company, we like to see that our investment
dren don’t even have food or clean water? is actually delivering. The U.S. Fund’s ad-
So we began tapping into the broad range ministrative costs are very low, meaning
of what UNICEF can do. We started to think a maximum percentage of our investment
of UNICEF whenever a natural disaster oc- goes toward helping children. It’s impor-
curred — like a flood in Mexico or an earth- tant to us from a branding, visibility, and
quake in Peru — and funneled financial good corporate citizenship standpoint. But
support to help those afflicted communi- what’s really the most important is that we
ties. UNICEF is the perfect organization for know our dollars are being used wisely.
very lucky compared to so many. Whatever
I have, I’m going to try to give back as much
as I possibly can. I hope it will help make
a better life for children who are suffer-
ing, and give them the potential for a great
future.
I think UNICEF is the best organization
 P a r tne r
for helping children. Sometimes people
will say to me, “Oh, I don’t like big orga-
nizations, they’re not efficient.” That may
be true of some, but not UNICEF. I think
people worry that with big organizations,
their money’s all going toward fundraising
or administrative costs. But with UNICEF,
over 90 percent of donations actually go
to the field. As a former practicing lawyer
and member of the U.S. Fund for UNICEF
Southern California Regional Board, that
efficiency is very important to me. I also be-
lieve UNICEF’s size and its scope enable it
to do more than other organizations.
In 2005, I went on a field visit to Gua-
temala, and I was so impressed with what
UNICEF was doing — how it was making
the best use of money and working both
with high levels of government and at the
Why I Give: Ciara Smyth
I grew up in Dublin, Ireland, in the 1970s
and 80s, in a cheerful, happy home with
five siblings. My parents worked hard, edu-
cated us very well, and impressed upon us
how fortunate we were and how we should
do our part to help those who aren’t.
P r o file s
grassroots level with local communities.
We visited a school and met some little
girls who showed us their books with such
tremendous pride. The girls were part of a
UNICEF program providing scholarships.
Something like $27 a year was the difference
between those girls going to school and not
going to school. It made me examine things
in my own life. If you go out and spend
$27 for dinner, you think it’s a bargain. Yet
it can make all the difference in the world
to a little girl. You start thinking of buying
things and you say, well, I don’t really need
that — I don’t need any more stuff.
To learn more about including the U.S.
Fund for UNICEF in your will, please
contact Karen Metzger at 866-486-4233 or
legacygifts@unicefusa.org
I didn’t realize just how fortunate my been quite fortunate to have a successful
family was until 1984 when the Ethiopian career.
famine broke out; I was twelve. News of the As such, there’s no way I could con-
famine was on TV every night. I can still ceive of not giving back. I can’t ignore the
vividly remember some of the harrowing fact that there are families out there whose
images of children, mothers, and babies— basic survival is at stake every single day.
people so close to death The reality that 24,000 children die daily
they could not stand up. from preventable causes is something that I
Those images left an im-
pression that haunts me to
this day.
Since then, I have be-
come a global citizen. I
have traveled around the
world, and witnessed ex-
treme poverty up close. I
have been struck by the
kindness of those in the de-
veloping world who have
so very little. And I have
Every Child No. 1, 2010 19
 P a r tne r P r o file s

Why I Give: Ciara Smyth, continued from page 19

simply cannot get my head around. It’s mor-
ally reprehensible, and it’s not something
that anyone should be okay with. Those
kids are sons, daughters, sisters, and broth-
ers. They are loved ones. The death of a child
in the developing world causes just as much
sorrow as a death in the developed world.
That is why I support UNICEF. The mis-
sion is specific: saving children’s lives. Chil-
dren are our collective future. And UNICEF
is focused on delivering measurable, mean-
ingful, and very real results. When you give
to the U.S. Fund for UNICEF, you know that
your money is going to have a huge impact.
Some people see the deaths of children
in the developing world as a problem that
is too big to fix. But the truth is, we can fix it.
And knowing that, how can we not?

Board of Directors Photo Credits

Honorary Co-Chairs Honorary Members Produced by the Cover: UNICEF/NYHQ2010-0070/Roger LeMoyne
George H.W. Bush Joy Greenhouse Department of Editorial P. 1: UNICEF/NYHQ2010-0131/Roger LeMoyne
Jimmy Carter Helen G. Jacobson and Creative Services P. 2: UNICEF/NYHQ2010-0050/Roger LeMoyne
William J. Clinton Susan C. McKeever P. 3: UNICEF/NYHQ2010-0120/Roger LeMoyne
UNICEF/NYHQ2010-0025/Roger LeMoyne
Lester Wunderman Executive Editor
Chair Emeritus P. 4: UNICEF/NYHQ2010-0082/Roger LeMoyne
Mia Brandt
Hugh Downs UNICEF/NYHQ2010-0080/Roger LeMoyne
Directors
P. 5: PRNewsFoto/U.S. Fund for UNICEF
Susan V. Berresford Managing Editor P. 6: U.S. Fund for UNICEF/Kate Horton
Chair Daniel J. Brutto Adam Fifield U.S. Fund for UNICEF/Kate Horton
Anthony Pantaleoni Nelson Chai UNICEF/NYHQ2010-0151/Shehzad Noorani
Gary M. Cohen Art Director P. 7: UNICEF/NYHQ2009-1939/Christine Nesbitt
Vice Chair
Mary Callahan Erdoes Nicole Pajor P. 8-9: UNICEF/India/2009/Ferguson
Peter Lamm
Pamela Fiori P. 11: UNICEF/BANA2008-00117/Shehzad Noorani
President Dolores Rice Gahan Assistant Managing Editor Andrew H. Walker/2009 Getty Images
Caryl M. Stern Bruce Scott Gordon Jen Banbury P. 12: Clockwise from top left: Leesha Haley Boylan;
Vincent John Hemmer Robert Triefus/Gucci; Phyllis Hand; U.S. Fund for
Peter Lamm Contributing Editor UNICEF; UNICEF/Ethiopia; Julie Skarratt
Secretary
Téa Leoni Eileen Coppola P. 13: UNICEF/Ethiopia/Indrias Getachew
Gary M. Cohen
Bob Manoukian P. 14: UNICEF/NYHQ2005-1915/Roger LeMoyne
P. 16: UNICEF/PAKA2008-0106/Shehzad Noorani
Treasurer Anthony Pantaleoni Designer
P. 17: UNICEF/NYHQ2009-0592/Marta Ramoneda
Edward G. Lloyd Amy L. Robbins Joanna Wexler
P. 18: Courtesy Rhonda Mims/ING; UNICEF/NYHQ2010-
Henry S. Schleiff
0093/Roger LeMoyne; Courtesy Susan Holliday
Honorary Directors Kathi P. Seifert Copyright © 2010 P. 19: UNICEF/NYHQ1996-1165/Audrey Miller; UNICEF/
James H. Carey Caryl M. Stern U.S. Fund for UNICEF. NYHQ2008-0440/Grum Tegene; Courtesy Ciara Smyth
Marvin J. Girouard Jim Walton All rights reserved. P. 20: UNICEF/NYHQ2010-0108/Roger LeMoyne
Anthony Lake Sherrie Rollins Westin Inside back cover: UNICEF/NYHQ2005-1922/
John C. Whitehead Roger LeMoyne; Inset: Courtesy Dorothy & Tom
Miglautsch
Envelope: UNICEF/HQ99-0859/Roger LeMoyne

20 U.S. Fund for UNICEF

 Dorothy & Tom Miglautsch
Legacy Society Members

“My husband and I traveled

extensively and witnessed
firsthand the plight of children
living in impoverished countries
throughout the world. The children
of Haiti were especially close to
our hearts, as we spent several
months each year in the Caribbean.
We believe children are the
innocent, helpless victims of war,
preventable disease, and other
ills, and that UNICEF is the most
effective organization in relieving
their suffering.

Thus we bequeathed the

balance of our estate to
UNICEF.”

The U.S. Fund

for UNICEF Legacy Society
Recognizing Those Who Have Invested
In the Future of the World’s Children
To learn more about how you can create a legacy of life for future generations
of children, please contact Karen Metzger toll-free at (866) 486-4233,
or email legacygifts@unicefusa.org
No child should die of a preventable cause. Every day 24,000 do. We believe that number should be zero.

Believe in zero.

Every penny you donate for UNICEF’s Haiti relief

efforts is going toward helping children and fami-
lies. Thanks to the generosity of several private
donors, the U.S. Fund for UNICEF has been able
to cover all associated administrative costs.

The U.S. Fund for UNICEF has earned 5 consecu-

tive 4-star ratings from Charity Navigator. Only
4% of charities evaluated by this trusted organiza-
tion have received its highest ranking for at least 5
straight years.

We meet all 20 of the Better Business Bureau’s

Wise Giving Alliance Standards for Charity
Accountability.

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