Documentos de Académico
Documentos de Profesional
Documentos de Cultura
p g Farmers through
g m-
agriculture
eIndia 2010
Hyderabad International
Convention Centre
Centre, Hyderabad
Hyderabad,
India
August 5,2010
• Awareness about good
agricultural practices Other Needs
• Weather information •Family
y Health and
• Time of sowing Education
• Package of Practices •Entertainment
• Q/A with scientists and •Networking
extension staff
extension staff •Communicating with
• Govt. scheme/subsidies friends, relatives and
society
Importance of Various Categories of Information
Ten mobile phone increase per 100 people boosts the GDP
growth by 0.6%.
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Our study in Punjab and Haryana (2009)
• Around 300
300,000
000 subscriber base
• Working in 13 different states
• Generating and validating content at the field
level
• Providing
P idi specific ifi information
i f ti about
b t 260
crops/crop varieties
• Own
O distribution
di ib i network k
• Have collaborative linkages with NABARD,
IDEA etc.
What is IKSL? IFFCO-Kisaan Sanchaar Ltd.
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Win-Win Model - For Farmers & Co-operatives
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Developing Conent
Tie up with reputed organizations to create messages or generate their
own content with respect to specific district/area office wise to meet
specific crop needs.
Identify mandi and other local linkages with Govt. offices for collecting
daily dynamic information
Creation
C i off customised
i d content as well
ll as message
Clarity as well as usefulness of the message
Empanelment of crop experts and other field experts
Tying up with Universities
Universities, KVK’s
KVK’s, and other research Institutions
Farmers as the Practical Advisors
Record Success as well as failure stories
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BUSINESS MODEL
Content sponsorship
p p or information
selling or both?
Collaboration as in case of IFFCO –Airtel
Or independent such as Reuters and
Nokia Life Tools
Cross-selling
C lli or upselling
lli through
th h new
products and services??
Only agriculture or other fields such as
education, health etc.
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Product-Service Mix
Distribution & Retailing of Mobile Telephones
Intermediary for various input output providers
Retailing other products acc. to rural people
needs
Providing other value added services to farmers
such as micro financing,money transfer etc.
Extending
E t di the
th mixi to
t offer
ff more
product/services throughout the supply chain
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Training
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Empowering farmers Through m-agriculture
Delivering Effective as well as Efficient Informtion through Mobile
Phones
User‐specific Getting Right
Content Linkages as
delivery and well as
user‐friendly product‐
technologies
g service mix
Ensuring
sustainability
through
right Business
g
Models
The Road Ahead
Reach me at :
narulasapna@gmail.com
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