SPEECH 30

Public Speaking and Persuasion Prerequisite: None

Course Description: Persuasion in various public speaking situations Course Credit: 3 units
Instructor: Marielle Justine C. Sumilong Section:

Consultation Hours: Tuesday to Friday 10 AM to 2 PM

mcsumilong@up.edu.ph / mjsumilong@gmail.com
0906 436 0043

Upon completion of this course, the students should be able to:

1. Apply communication theories in public speaking situations;
2. Demonstrate critical thinking through crafting, analyzing, and evaluating of persuasive messages in public
speaking situations;
3. Employ appropriate and effective persuasive strategies for public speaking purposes;
4. Exemplify effective and ethical use of verbal and nonverbal symbols in persuasive speeches; and
5. Deliver well- crafted persuasive speeches on social issues.

Oral Requirements

10% Class Participation

15% Impromptu Speech

25% Final Speech

Group Requirements

5% Group Report

Written/ and Creative Requirements

5% Draw My Life

10% (Man-on-the-street) MOS Interview

10% Speech Analysis

10% Product Advertisement

10% Speech Plan

Week/s Topics and Key Questions Requirements Sources

1 Fundamental principles of speech communication: a Chapter 1: Preliminaries to

review Human Communication
• Why is it important to understand the basic principles of Human Communication
human communication as one aims to study public The Basic Course by
speaking and persuasion? Joseph A. De Vito

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 Week/s Topics and Key Questions Requirements
2- 3 The self in relation to public speaking Draw My Life - Illustrate your
• What is the role of intrapersonal communication in public self-concept, self-awareness,
speaking? and self-esteem through a
(choose one):
• How does the perception of the self affect public
speaking performances? -a vlog
-a blog post
• How can public speaking anxiety be managed through -a drawing
effective understanding of the self? -a collage
✎ Bonus Coursework
Opportunity (not required):
A 1-page reflection paper on:
The Science of Stage Freight
https://ed.ted.com/lessons/the-
science-of-stage-fright-and-
how-to-overcome-it-mikael-cho
4 Public speaking as a liberal art Man on the Street Interview
• How could public speaking be used as an expression of
one’s ideas and experiences?
Speech Analysis on Cicero’s 5
Canons of Rhetoric -
Barack Obama’s Keynote
Speech at the 2004 Democratic
National Convention
Video: https://
www.youtube.com/watch?
v=eWynt87PaJ0
Transcript: http://
www.washingtonpost.com/wp-
dyn/articles/
A19751-2004Jul27.html?
noredirect=on
5 Public speaking as an agency of transformation Impromptu Speech on
• How could public speaking be utilized as a vehicle of sociocultural topics
persuasion, thus, of transformation?
✎ Bonus Coursework
Opportunity (not required):
A short speech critique of a
speech delivered by a Flipino
speaker that has changed or
moved the nation
6 The nature and scope of persuasion Group Report 1
• What are the different means or modes of persuasion?
a) Rhetoric and Aristotle’s
Modes of Persuasion
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Sources
Chapter 3: The Self and
Perception Human
Communication The Basic
Course by Joseph A. De Vito
Chapter 2: Giving Your First
Speech: Developing
Confidence Public Speaking
Concept and Skills for a
Diverse Society by Clella
Iles Jaffe
Chapter 1 The Canons of
Rhetoric Rhetorical Public
Speaking by Nathan Crick
Chapter 3: Presenting Your
First Speech Public
Speaking Handbook by
Steven A. Beebe and Susan
J. Beebe
Citizenship and the
speaking subject by
Stephen Coleman
One hour at a time by
Jazmin Tan Jabines
(starts at 56:00)
https://www.up.edu.ph/
index.php/up-student-wins-
international-public-
speaking-competition/
Chapter 1 Introduction to
Persuasion and Chapter 2
Historical and Ethical
Foundations The Dynamics
of Persuasion by Richard M.
Perloff
 Week/s Topics and Key Questions Requirements Sources

7 Classical and canonical theories of persuasion Group Report 2
• What are the different perspectives that may be used to b) Social Judgement Theory
understand persuasion?
Group Report 3
c) Cognitive Dissonance Theory
Chapter 4 The Power of Our
Passions and Chapter 11
Cognitive Dissonance Theory
The Dynamics of
Persuasion by Richard M.
Perloff

✎ Bonus Coursework
Opportunity (not required):

Can You Convince Me? Write a

1-page persuasive speech
telling your audience on a
social/moral issue that you are
against. (Ex. A persuasive
speech that divorce should be
legalized - when you yourself
are against divorce).

8 Contemporary theories of persuasion Group Report 4 Chapter 7 Processing

• What are the different perspectives that may be used to Persuasive Communications
understand persuasion? d) Elaboration Likelihood Model The Dynamics of
Persuasion by Richard M.
Perloff

9 Practical Applications of Persuasion Group Report 5 Chapter 12 Interpersonal

• How could the theories of persuasion be translated into Persuasion The Dynamics
practical applications? e) Foot-In-The Door, Door-In- of Persuasion by Richard M.
The-Face, Pre-Giving, Perloff
• How could these perspectives be utilized in connection
with public speaking situations? f) Lowballing, Pique Technique,
Compliance Gaining

Product Advertisement -
Create a make-believe product
and an accompanying
advertisement following one to
two of the persuasion concepts/
theories. You may choose to do
(but are not limited to):

-a TV commercial
-a radio commercial
-a poster
-a brochure/ any print media

10 Foundations of Persuasive Public Speaking Chapter 16 Foundations of

Persuasion Public Speaking
What are the principles of persuasion that manifest in Concept and Skills for a
public speaking transactions? Diverse Society by Clella
Iles Jaffe

11-12 Types of Persuasive Speeches Chapter 17 Persuasive

Speaking Public Speaking
• What is the main goal of delivering a speech in public? Concept and Skills for a
Diverse Society by Clella
• How should the audience receive the persuasive Iles Jaffe
message?

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 Week/s Topics and Key Questions Requirements Sources

13 Steps in Crafting Persuasive Public Speeches Speech Plans Chapter 17 Using

• What is the specific purpose for giving a persuasive 1) First Draft Persuasive Strategies Public
speech? 2) Final Draft Speaking Handbook by
Steven A. Beebe and Susan
• Where would the materials come from? J. Beebe

• How should the language used in a persuasive speech

be adjusted considering the composition of the
audience?

• How does one compose the content of a persuasive

speech?

• How should the major points of a persuasive speech be

arranged?

• What are the factors of attention?

• How should the introduction and conclusion of a

persuasive speech be composed?

14-16 Effective Delivery of Persuasive Public Speeches Final Speech

• What are the most effective nonverbal gestures that should

be employed while delivering a persuasive speech?

• What are the characteristics of good public speaking

voice?

• How does the body communicate in persuasive public

speaking situations? 

   

4 SPEECH 30 Course Syllabus _Sumilong