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PLAP 2270:
Central to the study of public opinion and political behavior is the question of democratic
citizens’ competence to develop and apply their rational views on a receptive government.
towards issues of public policy, able to influence policy from the grass-roots. However, study of
public opinion development through Professor Winter’s course has illustrated the falsehood of
the individual’s opinions existing in a vacuum, being instead an aggregation from external
stimuli. At first glance, the lack of agency and general uninformed nature possessed by the
democracy is only incompatible with our misperception that our culture is one of rugged
influences from more informed sources with shared affinities to the low-information voter.
Democratic competency does not require the individual possess a philosopher-king’s rationality
and agency, but rather a reciprocal relationship of influence between the individual and opinion-
A mutual exchange of influence and agency between the governed and governing is
crucial for any democratic society to claim themselves as such. Zaller’s RAS model and the
general recognition of elites’ weight in shaping public opinion challenges our ideals of grass-
roots democracy, yet does not argue for a completely one sided relationship. There is no
guarantee that the received considerations will be accepted – fears such as Albert Speer’s claim
of Hitler ‘depriving people of their independent thought’ were invalidated. On the contrary,
media has frequently allowed the dispossessed a means of challenging the state monopoly on
communications: cassette tapes during the 1978-79 Iranian revolution to twitter or Facebook
today.
public opinions and craft a successful narrative or their ‘product’ will not have any buyers. As
Andrea Louise Campbell notes, political elites are obligated to ‘have an ear to the ground to
discern what issues will play well with the public’. Yet more harmful to the relationship
enshrined in RAS is the growth of the internet and 24/7 news channels: they have increased the
capacity for an individual to isolate what considerations they receive based on ideology.
increasingly ideological purity rather than factuality or detail. This danger is mitigated by the
fact that broadcasting elites are not omnipotent. Campbell, Layman and Green note the profound
example of American Catholics and their support for abortion rights (with similar views towards
gay marriage) despite the narrative broadcast from the Vatican. Conversely, the Democratic
Party’s predominantly liberal social policies as they pertain to LGBT rights have not been
received by African Americans, despite their tremendous loyalty to the Democratic Party.
Integral to the analysis of public opinion and policy is the “Chicken and the egg”
question: which is the dominant party in shaping the other, and which possess the greatest
agency. Research presents a narrative strongly illustrative of aggregate opinion from national
surveys proving congruent with implemented policy: Page and Shapiro citing a two-thirds rate of
harmony between policy change and public opinion change, typically when the latter’s
transformation is substantial. Stokers and Miller compared the differences in the relationship of
public opinions and policies, suggesting domestic concerns are more representative of public
opinion than foreign policy. This is not surprising, as foreign policy issues which less directly
resonate with citizens will accrue less attention. The philosophy of detached investment on
distant foreign issues captured by Gamson’s focus group on the Israel-Palestine crisis is less
likely to occur if the topic pertained to terrorist threats against the United States or American
lives.
Deferring to a group view on policy should not be dismissed out of hand as laziness or
apathy, as McGuire and others pessimistic on democratic competency suggest. The individual’s
membership or association with any such group is largely by choice; for factors such as gender
or race, the citizen may still choose not to follow the cues of their identifying association. If
policies supported by the larger group are so antithetical to a member’s internalized values and
norms, said member will either seek out a competing group or afford primacy to a different
category of association. For example: changing religious belief to fit one’s overall philosophy, or
associating more with one’s race instead of gender or vice versa. Thus, Hetherington is correct to
Such associations provide far greater leverage with the conglomeration of individual
public opinions. Deli Carpini and Keller’s survey illustrated low-income black women know the
least about politics – yet the “black utility heuristic” described by Dawson mitigates the passivity
or limited public agency which these women would otherwise possess. In fact, the notion of
linked fate among African Americans is far more beneficial to democratic competency than an
ideal of the perfectly rational individual citizen. The latter would encourage self-interest above
all given the irrationality of sacrificing interests on the basis of racial kinship. Yet the communal
sense of solidarity favors “what is best for the entire [racial] group” over the individual.
Opinion-forming groups, entrusted with the agency and legitimacy to rationally advocate
for its’ associative members interests in public policy, allow individuals to draw upon
information and considerations predisposed to their general philosophies. There is the inherent
risk of group-think or positions being adopted which are irrational to the individual, yet the
bounty of material addressed in Professor Winter’s course resolutely challenges any fantasies of
a purely rational citizen existing in a vacuum. Democratic competency ultimately does not
religion or political affiliation, both offer cues and information to facilitate individual’s
knowledge and allows citizens to aggregate vested interests in a much more assertive capacity on
public policy.
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