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CLIENT BRIEF

DATE: January 1, 2013


CLIENT: Name of Company / Organization
PROJECT: Event / Project Title
PROJECT SPONSOR: First Name M.I. Last Name of client/representative

BRIEF PROJECT DESCRIPTION:


In a nutshell, what kind of advertising services do you want UP AdCore to provide for you or your organization:
poster, tarpaulin, standee, video, web design, corporate templates, letterhead, logo, business card, giveaways, etc.
Click here to enter text.

SCHEDULE:
 Target Date for the output: January 1, 2013
 Dates available for meetings: Click here to enter text.

NOTE: Regular projects take 2 weeks for posters, tarps, etc.; 3 weeks for videos/AVPs; 1 month for web design
and coding. Rush rates apply for projects that are requested for a shorter period. UP AdCore reserves the right
not to accept rush projects if talents are unavailable. Project timeline begins upon submission of all documents
and materials necessary (i.e. client brief, at least 25% downpayment, signed agreement, company logo, etc.)

BUDGET:
 Estimated Budget for the project: Click here to enter text.
*Cost estimates or quotations, if any, given prior to this client brief are considered partial and
unofficial. Final cost estimate or quotation will depend upon our receipt of the accomplished
client brief from you. Thank you.
PROJECT OBJECTIVES:
What you/your organization wants to accomplish through this project; problems you want to solve using
advertising materials given a particular situation
 Click here to enter text.

ORGANIZATION/COMPANY BACKGROUND:
A brief background on what your organization/company is about
Click here to enter text.

EVENT/PRODUCT DESCRIPTION (if applicable):


A brief description/background of the event/product to be advertised by you or your organization
Click here to enter text.
TARGET MARKET:
Description of the target audience/consumers

 Demographics
a. Age: Click here to enter text.
b. Gender: Click here to enter text.
c. Market Segment (Class B or c, etc): Click here to enter text.
d. Other Info: Click here to enter text.

Example:
Age: 22-35 years old
Gender: Female
Market Segment: working professional belonging in Class B/C (middle class)
Other Info: Online savvy (has Yahoo!/Gmail email account, Facebook account, and has purchased at least
one deal from a daily deal website). Estimated number of people in this segment is at 487,500.

 Psychographics
Consumer attitude, lifestyle, etc.
Click here to enter text.

Example:
Career is her primary concern. Desires to look presentably professional as it is a status symbol; the higher
you go, the more expensive your look should be. Sociable. Typically hangs out with friends. Has a good
grasp of mainstream fashion brands (Topshop, Kamiseta, but not Zoo) in the market. Purchases premium
fashion brands but not as frequently as she would want because of income constraints.

NOTE: Write N/A if not applicable for this project e.g. video editing service

 Consumer Insight/Feedback
What the consumer wants to have
Click here to enter text.

Example:
“I want to be stylish and look good. However, I can't buy as much of them as I would want because they're
expensive and I don't have that much money. I wish I could buy more of them somehow.”

NOTE: Write N/A if not applicable for this project e.g. video editing service
KEY MESSAGE:
The main message to be communicated using the material
Click here to enter text.

KEY VISUAL:
Visual elements or objects that are necessary to appear in the material
Click here to enter text.

MOOD/TONE:
Feelings or experience to evoke through the material
Click here to enter text.

DESIGN PEGS:
Inspirations and guides for the look/design style for the material
Click here to enter text.

Design Theme: Click here to enter text.


Color Scheme: Click here to enter text.
Font/s: Click here to enter text.

NOTE: You may also provide photos/links if any.


SPECIFIC REQUIREMENTS:

 TYPE OF MATERIAL (e.g. poster, avp, web design)


Size/Dimensions: Click here to enter text.
Orientation: Click here to enter text.
Duration: Click here to enter text.
Resolution: Click here to enter text.
Preferred File Format: Click here to enter text.
Brand Name: Click here to enter text.
Tagline: Click here to enter text.
Event/Product Information: Click here to enter text.
Contact Details to include: Click here to enter text.

NOTE: You may delete items that are not applicable or write N/A.

Example:
 Poster (online)
Size/Dimensions: 800 x 1020px
Preferred File Format: .png
Event Title: ABCD Realty Open House
Contact Details: John Dela Cruz 091x-xxx-xxx, (02) xxx-xxxx, www.abcdrealty.com.ph

 Poster (print)
Size/Dimensions: A4
Preferred File Format: .png
Event Title: ABCD Realty Open House
Contact Details: John Dela Cruz 091x-xxx-xxx, (02) xxx-xxxx, www.abcdrealty.com.ph

 Video
Size: optimized for 240p to 480p
Duration: 1-2min
Preferred File Format: .mp4, .avi, .flv
Event Title: ABCD Realty Open House
Contact Details: John Dela Cruz 091x-xxx-xxx, (02) xxx-xxxx, www.abcdrealty.com.ph

 Shirt
Information to be included: ABCD Realty Open House, www.abcdrealty.com.ph