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31. MOOC
So let us consider the maths. By the age of 92, the Second World War
widow honoring a father’s Gallipoli, has shifted around 30,000
poppies for the Legion over a period of 76 years. Now divide that by
ten and arrive at the approximate number of mailings in a twelve-
month period. Multiply that by the number of years since a nation
outsourced its kindness then throw in the daily cold calls. Of the
charities sampled 99 possessed her details, 70 of which had got them
from third parties, 21 ‘assumed’ permission to share based upon her
not opting out. Everyone maximizing data. Everyone just getting on.
And she did leave a number: Please phone 999 elderly lady gone over
cliff.