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6. Discuss the difference between absolute threshold and the differential threshold. Which one is more
important to marketers? Also explain the perceptual distortion and the factors that distort the
perception of a consumer.
7. 'Decision making is selection of an alternative to solve a problem, the time and effort required to
complete the process varies across buying situations'. Compare and contrast the various levels of
Consumer Decision Making.
b) Do you think the company should identify a new buyer market, namely the lower priced shoe [12½]
market segment?
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