[10th Anniversary Special Feature ①] Power People running the Korean entertainment

industry No. 1
Lee Soo-man, Executive Producer of SM Entertainment, ranked first in "Korea Entertainment
Power People," ranked by "100 experts," as a planner who was ahead of the times, who
created the Korean wave and led to industrialization and globalization. Photo courtesy of SM
Entertainment

Overwhelming number one with 54 votes over half of 100 votes

"Pioneering Korean Wave, Globalization ... Toward Entrepreneurship
In the past 20 years,
Selected as a "Business Leader" by Media Line Global
Lee Soo-man (66), the executive producer of SM Entertainment, was named the most
influential person in Korean entertainment.
In the question, "Who has the biggest influence on Korean entertainment" conducted by 100
people who are content producers, producers, critics, marketing, etc. in each field of
entertainment such as broadcasting, movies, and songs, Over 54, and took first place. CJ
Group vice chairman Lee Mi-kyong, who ranks second, has more than four times the votes of
13 votes. That means his influence is absolute.
Most of the entertainers who named Lee Su-man as "the best power man" in Korea
Entertainment were rated as "the planners who preceded the times, who made the Korean
Wave, led to industrialization and globalization". It has commercialized the entertainment
company that operated it, and launched the idol content in the domestic market, and laid the
foundations for the KPOP, which now captivates the people of the world.

Moreover, SM Entertainment recently noticed that it acquired Keith and broadcast contents
producer FNC Adculture which belonged to Bae Yong-joon and Kim Soo-hyun recently, and
one respondent said, "It is expected to play an active role as a key player that will change
the entertainment industry" . Another respondent said, "ISU's own production capacity and
acumen have been an important part of Korea's entertainment growth, and SM's investment
and partnerships in the global entertainment business are also noteworthy."

In 1989, he founded the SM project and became a music producer and producer. He has been
leading the entertainment industry in Korea over the last 30 years, always ahead of
schedule.
H.O.T.-Boa-Super Junior-NCT (clockwise from top left). Photo courtesy of SM Entertainment

In 1996, he launched a projected idol group called H.O.T. and built a Korean flame. He started
training the singer Boa with the foreign market in mind as a trainee. In addition, we
presented a new model of Hallyu content through Super Junior, which strategically tried to
localize by including foreign members. The next generation of SM group NCT is a new
concept group of atypical characters that debuts simultaneously in various countries. All of
these are considered to be the first attempts in domestic music industry.
SM Entertainment has participated in overseas music markets such as MIDEM since the
1990s, and has collected foreign songs by looking at trends of overseas music market. SM
entertainment is the only entertainment company that visits the CES (consumer electronics
and IT products exhibition) held every year in Las Vegas to understand advanced technology.
In November of last year, American entertainment media 'Variety' selected Isu Mann as the
'Variety 500' corner, which selects business leaders to lead the global entertainment
market.

Lee Su-man was all-around during his career as a singer. He worked as a singer in the '70s
and' 80s and hit 'Happy', 'Wave', 'Endless Moment', etc. He was a TV show program host,
radio DJ, etc. Prior to Lee Mun-se, he was a DJ on MBC Radio 'Starry Night' and went ahead
with 'Youth Music Camp' ahead of Bae. He was the predecessor of the longevity program that
has been broadcast so far.
CJ Group Vice Chairman Lee Kyung-gi, who ranked second after Lee Soo-man, was awarded
the "Expert Opinion" that it has the necessary content production capacity for platform and
platform to grow artists, and it is a virtuous circle of the content-artist- .
Kim Won-gum reporter gyummy@donga.com

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SM Entertainment's global performance brand 'SM Town Live' was flooded with local media
on its first Dubai show.

The Gulf News, one of the most influential media in the UAE, unveiled an episode of "SM Town
Live" in Dubai on June 6-7 and 9th. From the concert press conference to the local fan
reaction and review articles.

"The first K-pop concert held at the Dubai Othymnics Rocks Arena was a place for music and
cultural festivities," said an article in the column titled "K-pop fans get more than what they
paid" on the 7th. And interviews with local fans.

Also, Dubai TV publicity program "Dubai TV Insider" and news channel "Al Arabiya", which is
the representative news channel of UAE, are also said to be the biggest and most trendy K
pop festival in the Middle East.

The UAE dominant national day also featured an article titled "SM Town Dubai Performance:
Five Key Contents of the First K-Pop Concert" on July 7. "The Arab Emirates fandom, singing
songs with Korean lyrics, is great."
SM Entertainment (SM) launches real live broadcasting channel 'It Live!'

On the 3rd, SM announced 'It Live' preview image through YouTube 's official account of' S -
LIVE 'such as Facebook, Twitter, Instagram, etc, and opened the real - time multi live
broadcasting channel optimized for smart devices. Officially announced.

'It Live' features unique and unique contents that show up through SM artists' personal
channels, as well as various programs that SM artists such as My Music Box (Music + Gift
Box) .

Especially 'It Live' will be held at SOLATI Moving Studio, which is a collaboration project
between SM and COEX atium in Seoul, Seoul and SM and Hyundai Motors.
In addition to being broadcasted through various online channels and SNS accounts, it is also
transmitted unexpectedly simultaneously in SMTOWN Outer Wall Media, Korea's largest ultra-
high resolution display board installed outside of SMTOWN COEX atium.

'It Live' is related to the SMTOWN performance in Dubai on June 6th to commemorate
Launching. It will be held on the 5th day of the departure day from the special live
broadcasting in the SolarTv Moving Studio, the arrival scene in Dubai, Content.