Branding Guidelines

Distributor Edition
9/2008
The Solatube® Brand

The Innovator
It all began with a concept. How could you fill every space with pure
natural daylight? That spark of innovation led to the invention of the
Solatube® Daylighting System – revolutionizing the daylighting industry.

But one thing is clear. Our products are not skylights. They are
high-performance daylighting systems that use advanced optics to
significantly improve the way daylight is harnessed. It’s our passion for
every technological detail that has won the praise and loyalty of users in
over 40 countries.

The value of the Solatube brand is extremely high. Solatube Daylighting

Systems are positioned in the market as the leader in daylighting,
innovation and design. Market research shows that consumers and
professionals alike recognize the Solatube brand as the leader for
Tubular Daylighting Devices (TDD). In fact, most cannot recall a second
brand. Consumers expect the highest level of daylight and quality
when purchasing our products, and it’s important that we clearly
communicate our position in all marketing materials.

This document is designed with the intent to clearly define how and
where the Solatube brand should be used in communication – both
print and online. Please use these guidelines when designing any
marketing or communication materials that discuss Solatube products.
If you have any questions regarding this document or need clarification
for a specific application, please contact the Marketing Department.

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Solatube® International, Inc.

When referring to the corporate entity, Solatube International, Inc. should always be used. The use of Solatube
alone is not a recognized company name. In formal written communications, the incorporated designation may be
dropped after the first instance.

Legal and Trademarks

The Trademarks listed below are the registered and unregistered trademarks or service marks of SOLATUBE
INTERNATIONAL, INC. and/or others. Use of trademarks without the express written permission of SOLATUBE
INTERNATIONAL, INC. or the third party owner is prohibited.

Primary Brand

Secondary Brands
Solatube® Brighten Up® SolaMaster®
LightTrackerTM Solatube® Premier Dealer® OptiView®
Vusion™ Solar Star® Innovation In Daylighting™
Solatube Daylight Dimmer™
®
Solatube Designer Touches
® TM
Raybender® 3000
Spectralight® Infinity
(note: ® proceeds Spectralight®)

Obsolete Brands (Owned By Solatube International, but not to be used)

­

Sun Star® Duradome® LITD®

The Solatube Daylight Fixture® The Miracle Skylight®

Public Relations
The following is the standard PR boilerplate to be used on all Press Releases:

Solatube International Inc., based in Vista, Calif. (northern San Diego County), is the worldwide leading manufacturer
and marketer of Tubular Daylighting Devices (TDDs). The company’s flagship product, the Solatube Daylighting System,
provides a revolutionary natural lighting solution for all types of residential and commercial applications and is the only
spec-grade TDD currently available on the market. The maxim “Innovation in DaylightingTM” reflects the company’s
commitment to the development of breakthrough daylighting technologies, which has resulted in numerous patents
dating back to the mid-1980s. Widely recognized as the industry innovator, Solatube International has earned acclaim
around the globe for its unrivaled ability to transform interior spaces with the power of daylight. For more information
on the Solatube Daylighting System or other products manufactured and marketed by Solatube International, including
solar-powered attic ventilation fans, please visit the Solatube website at www.solatube.com or call 888-SOLATUBE
(888-765-2882).

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Logo & Tagline
The Solatube® Logo is designed to stand alone with or without a tagline. Use the Solatube® Logo for legal docu-
ments, and non-marketing applications. The LOGOMARK is the sun design on the left side of the logo unit. The
LOGOTYPE is the “Solatube” Lettering. The LOGOMARK and LOGOTYPE must always be used together to ensure a
strong and viable brand presence throughout all marketing and corporate materials.

LOGOMARK LOGOTYPE TAGLINE

Measurements

Tagline Size & Type : The length of the

logo is designated to be consistent. The
“I” lines up with he left edge of the “A” in
SOLATUBE. The “G” lines up with the right
edge of the “E” in Solatube.

The tagline typeface should always be in

Helvetica Neue Condensed.

Minimum Size without

Minimum Size with Tagline: In order to keep Tagline: The minimum size
the integrity of the tagline, the minimum size is of the logo when not using a
2” wide. tagline is 1.25”.

Tagline Rules
When using the tagline the following rules generally apply:
1. Use the tagline when you are looking to express our innovation positioning
2. Use when introducing Solatube International into new markets or campaigns
2. Do not use when sizing considerations would compromise readability

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Logo & Tagline
Clearance
The clearance zone maintains the integrity of the logo by providing the appropriate negative space around the Sola-
tube Logo. Ensure that other graphic elements do not enter the appropriate clearance zone.

The Clearance Zone The Basic Measurement Unit

The Basic Measurement Unit (BMU) defines

the Clearance Zone that preserves the graphic
integrity of the logo and tagline.

The BMU is equal to the cap height of the “O”

in Solatube. This measurement defines the
clearance zone surrounding the logo. Whenever
possible, do not place another graphic ele-
ment within the Clearance Zone. The BMU is
designed to scale with the logo.

Color Options
The logo and tagline is made up of two colors as designated below. No other colors are currently approved for the
Solatube logo.

Pantone 123 C Pantone 3005 C

CMYK: 0/30/94/0 CMYK: 100/30/0/6
RGB: 253/185/39 RGB: 0/130/196

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Logo & Tagline
Alternate Layouts
In some instances, the tagline and logotype may be displayed in a non-standard layout. Always use the same
typeface for the tagline. All other rules regarding usage still apply.

Vertical
Position the logo at 90° facing
inward, keeping the tagline
perpendicular to the logo. Align the
tagline to the center ray of the sun.

Pipe
Height

1 BMU 1 BMU

Horizontal Pipe
When necessary, a horizontal layout is allowed. The pipe spacing should allow one BMU (Basic Measurement Unit
as defined on page 6) on either side. (See Clearance). The pipe should always be Pantone 3005, and match the
logo. The height should align to the bottom and top of the sun, with a weight equal to rays on the logo.

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Logo & Tagline
Black and White
The Solatube logo may be used in 1-color applications as shown below. All other regulations apply.

Non-Approved Logo Uses

The Solatube logo may not be reversed out:

The Solatube logo may not be reproduced in other colors:

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Typography
In order to maintain brand integrity, type will be limited to the Helvetica Neue family.

Primary Typefaces: Secondary Typefaces:

Helvetica Neue Light Helvetica Neue Condensed
Helvetica Neue Medium Helvetica Neue Condensed Bold
Helvetica Neue Bold
Helvetica Neue Heavy

Typography Rules
When applying type rules the following generally apply:
1. Condensed fonts are not preferred and should be limited where space and sizing are a consideration.
2. Do not mix Helvetica Neue and Helvetica Neue condensed fonts in the same layout
3. Do not use Helvetica New Extended Typefaces
4. For body copy, generally try to keep sizing at least 10 points. Preferred body copy in marketing materials is:
Helvetica Neue Light, 10 points, Leading >= 14pt
5. When possible allow line spacing and leading to be 120% or greater of the type size
6. Limited loose kerning and tracking (i.e. E X A M P L E )
7. Hyphenation. Avoid hyphenation unless absolutely necessary
8. Avoid using all caps in headlines or copy unless required

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Color

The Solatube® Color Palette is designed and selected to complement the Solatube Logo colors. Whenever possible,
use of the Secondary Color Palette should be limited to allow the logo to stand out more effectively.

Color Palette Secondary Color Palette

Pantone 583 C Pantone 3005 C

CMYK: 23/0/100/17 CMYK: 100/30/0/6
RGB: 175/189/34 RGB: 0/130/196
HTML: #0083C6

Pantone 165 C Pantone 123 C

CMYK: 0/59/96/0 CMYK: 0/30/94/0
RGB: 245/132/38 RGB: 253/185/39

Pantone 260 C
CMYK: 52/100/0/26
RGB: 113/20/113

Pantone 284 C
CMYK: 55/19/0/0
RGB: 108/174/223

Pantone Black 7
CMYK: 0/0/15/82
RGB: 84/83/74

Color usage rules

When using color the following rules generally apply:
1. 3005 C is reserved for the logo, and should be limited in use
2. Limit overall color usage to maximize white space and create a clean look

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Product Branding

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Product Branding
Keeping consistent product naming conventions is not only key to identifying and naming the product, but also to
maintain the integrity of the Solatube® Brand. Generally, when a product is first mentioned you are required to use the
formal name. For each additional occurence common name can be used. At no time is the product itself to be
referred to as a “Solatube” or “Solatubes.”

Allowed Not Allowed

Product Category
(as recognized by the industry)
Solatube® Product
Tubular Daylighting Device(s) Tubular Skylights
(TDDs) Tubular Daylighting Systems
Skylights
Solatube® Daylighting Systems Solatubes
Tubular Skylights
Tubular Daylighting Systems
Miracle Skylights

Product Series
Solatube Daylighting Systems are organized in two series based on light output and application. The series is
generally used when categorizing and organizing the products (such as catalogs) is required. The “Solatube” must
procede the name of the specific series.

Series
Solatube Brighten Up Series®
Solatube SolaMaster® Series
Products
Solatube® 160 DS Daylighting System
Solatube® 290 DS Daylighting System
Solatube® 330 DS Daylighting System
Solatube® 750 DS Daylighting System

Product Naming
In order to maintain brand and product naming integrity, it’s generally accepted that the Formal Use (Full Product
Name) is used for the first occurrence in all marketing materials, and the common use can be used thereafter within
the same document.

Formal Use (Full Product Name) Common Use (Model)

Solatube® 160 DS Daylighting System Solatube® 160 DS
Solatube® 290 DS Daylighting System Solatube® 290 DS
Solatube® 330 DS Daylighting System Solatube® 330 DS
Solatube® 750 DS Daylighting System Solatube® 750 DS

Public Relations Use Common Use (Model)

Solatube® 160 DS (10in/250mm Daylighting System) Solatube® 160 DS
Solatube® 290 DS (14in/350mm Daylighting System) Solatube® 290 DS
Solatube® 330 DS (21 in/530 mm Daylighting System) Solatube® 330 DS
Solatube® 750 DS (21 in/530 mm Daylighting System) Solatube® 750 DS

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Product Branding
Product Components
To maintain consistency, it’s key that specific component naming conventions are followed.

Category Component Name

Dome(s) [model]+Dome
(i.e. Solatube® 330 DS Dome)
Dome with Raybender® Technology [model]+Dome with Raybender® 3000 Technology
(i.e. Solatube® 750 DS Dome with Raybender® Technology
Inner Dome Inner Dome (Acrylic) for [model]
(i.e. Inner Dome (Acrylic) for Solatube® 750 DS)
Flashings Self Mounted
Pitched
No Pitch 4” High
No Pitch 4” High
No Pitch 8” High
No Pitch 11” High
Curb Cap
Spectralight® Infinity Tubing Spectralight® Infinity Top Tube Angle (Unassembled)
Spectralight® Infinity Top Tube (Unassembled, No Angle)
Spectralight® Infinity Extension Tube
Spectralight® Infinity Bottom Tube Angle Adaptor
Spectralight® Infinity 0-90 Degree Extension Tube
SolaMaster® Series Closed Ceiling Diffusers OptiView® Diffuser
Prismatic Diffuser
SolaMaster® Series Open Ceiling Diffusers Open Ceiling Prismatic Diffuser
White Trim with OptiView® Diffuser
White Trim with Prismatic Diffuser
Designer Touches White Trim with Vusion™ Diffuser
White Trim with OptiView® Diffuser
Stainless-Tone Trim with Vusion™ Diffuser
Stainless-Tone Trim with OptiView® Diffuser
Frosted Shade with Vusion™ Diffuser
Frosted Shade with OptiView® Diffuser
Natural Effect Lens
Warm Effect Lens
Softening Effect Lens
Warm-Softening Effect Lens
Ventilation Add-On Kit(s)
Light Add-On Kit(s)
Universal Light Add-On Kit with Medium Screw Base
Compact Fluorescent Light Add-On Kit
Daylight DimmerTM / Daylight DimmerTM Kit(s)
0-10 Volt Daylight DimmerTM
Daylight Dimmer™ Switch
Other Accessories Dome Security Kit
Security Bar
Trim Ring
Flashing Insulator
Transition Box
Wire Suspension Kit

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Technology
Solatube Daylighting Systems are the world’s most advanced Tubular Daylighting Devices. It’s essential that
technology branding, features, and benefits be consistently displayed. Our technology is broken down in three key
zones: capture, transfer, and delivery.

The Solatube Brighten Up® Series Technology Story

Capture Zone
Raybender® 3000 Technology
• Patented daylight-capturing dome lens
• Redirects low-angle sunlight
• Rejects overpowering summer midday sunlight
• Consistent lighting throughout the day

LightTrackerTM Reflector
• Patented in-dome reflector
• Redirects low-angle winter sunlight
• Increases light input for increased
light output

Transfer Zone
Spectralight® Infinity Tubing
• World’s most reflective tubing
• 99.7% spectral reflectivity
• Purest color rendition possible
• Transfers sunlight up to a phenomenal 30 ft/9 m

Delivery Zone
Dual Lens Array Technology
• Combines two lenses to provide complete
daylighting customization
• The Diffuser Lens controls the light diffusion
within the room
• The Effect Lens adjusts the light and offers
choices to soften or warm the light color

Engineered Light Diffusion

• Blocks UV transmission
• Optical lenses deliver superior diffusion
• Designed for visual comfort

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Technology
The Solatube SolaMaster® Series Technology Story

Capture Zone
Raybender® 3000 Technology (Solatube 750 DS Only)
• Patented daylight-capturing dome lens
• Redirects low-angle sunlight
• Rejects overpowering summer midday sunlight
• Consistent lighting throughout the day
• Provides superior visual comfort

LightTrackerTM Reflector (Solatube 330 DS Only)

• Patented in-dome reflector
• Redirects low-angle winter sunlight
• Increases light input for increased
light output

Transfer Zone
Spectralight® Infinity Tubing
• World’s most reflective tubing
• 99.7% spectral reflectivity
• Purest color rendition possible
• Transfers sunlight > 60 ft/18m

Delivery Zone
Engineered Light Diffusion
• Blocks UV transmission
• Optical lenses deliver superior diffusion
• Designed for visual comfort

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