Business Strategy

Presentation
Pepsi
Presented by:
Usman Manzoor
Adnan
Ammar
Bilal
Sulman
 Mission and Vision of
PepsiCo.
Vision
• Our vision is to be the world's best beverage
company. Being the best means providing outstanding
quality, service, cleanliness and value, so that their
every customer is contented and happy with their
products.
Mission
• To be the world's premier consumer Products
Company focused on convenient foods and beverages.
We seek to produce healthy financial rewards to
investors as we provide opportunities for growth and
enrichment to our employees, our business partners
and the communities in which we operate. And in
everything we do, we strive for honesty, fairness and
integrity.
 Internal Factors Evaluation
• It is based on thorough review of the
corporation, product category, competition,
customers, identities and evaluates the
internal strengths and weakness of the
companies.
• Its include Strengths & Weaknesses
 External Factors Evaluation
• It is based on thorough review of the
Economic, Demographic, Technological,
Political & Legal, Social & Cultural Factors.
• Its include Opportunities & Threads
Strategic Analysis - S.W.O.T

strengths

weakness

opportunities
threats

9
 S.W.O.T - Strengths

• Most valuable brand for 13 • 22nd most valuable brand

years
• 2nd largest F&B in the world, 22 bi
• Worlds largest in beverages: dollar brands
15bi dollar brands
• Diversification: “The power of
• Diversification: 500+ brands, one”
200 countries
• Extensive global dist. network
• Extensive global dist. network
• Leader in non-CSD
• Leader in fountain accounts
• Forward integration: 80 %
• Forward integration: power of
supplier and buyer (90%) • Successful marketing campaigns:
celebrity endorsements
• Strong in emerging markets:
China, Brazil, Eastern Europe

10
 S.W.O.T - Weaknesses

• Declining market share • Declining market share in

since 2000 bev.
• Negative publicity
• Negative publicity
• Overdependence on U.S.
• CSD focus: only 32% non- markets: 50% of total sales
CSD share • Low market share in fountain
accounts: 20% vs. Coke’s
69%
• Price pressure from mass • Price pressure from mass
retailers (Wal-Mart) : 40% retailers: 12% of
of U.S. packaged sales revenue(Wal-Mart)

11
 S.W.O.T - Opportunities

• Expand non-CSD: juice, sport, energy, bottled water

VitaminWater, Odwalla (Coke), Gatorade, Naked (Pepsi)
• Expand and modify CSD line: Stevia
Sprite Green (Coke), Pepsi Next, Trop50 (Pepsi)
• Global expansion in emerging markets: India, China, Brazil
(Coke) Russia (Pepsi)
• Innovative offerings tailored to local tastes
Sprite Tea (Coke), herb drinks (Pepsi)
• Growing nutritious snacks product markets

12
 S.W.O.T - Threats

• Changing consumer tastes and preferences

• Competition with each other
• Threat of substitutes
• Price pressure from mass retailers
• Price pressure from int'l bottlers
• Government restrictions in U.S. and abroad

13
 Conclusion

Pepsi is a well renowned company and it has maintained its

position well by understanding the client psychology.

• By ensuring quality.
• By introducing ingenuity in products.
• By enlarging its product base .
• By keeping economic factors in view.
• By intense and jazzy advertisements.