Most Popular Spices in NCR

A MARKETING RESEARCH PROJECT
REPORT
ON
“Most popular spices in NCR”
Submitted in Partial Fulfillment of the Requirement
For
Post Graduate Diploma in Retail Management
UNDER THE SUPERVISION OF :
M R . S ASHI B HUSHAN
(Faculty of Marketing Research)
And Guidance Of
M R . R AMESH K UMAR
SUBMITTED TO: SUBMITTED BY:
D R . D.K.G ARG MR
RAKESH RANJAN KR
[ Ishan Institute of Management & (RMR2007)
Technology, Greater Noida ]
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

2, KNOWLEDGE PARK, GREATER NOIDA.
E-MAIL:I SHAN _ RESEARCH @ YAHOO . COM
1
SYNOPSIS
TITLE: - “MOST POPULAR SPICES IN NCR”
Research Objective. - : To know the women choice of spices
Name of the researcher. - : Mr. RAKESH RANJAN KR (RMR2007)
Name of the guide. - : Mr. Ramesh kumar (BM14041)
Area of study or extent.- : DELHI AND NCR
Sample unit. - : Females
Sample size.- : 50
Research tool. - : Primary data through
Questionnaire & pie chart.
Methodology. - : Exploratory & Conclusive research.
Duration. - : 15 Days.
Submitted to : Dr. D.K Garg
Chairman,
( Ishan Institute of Managemet &

technology,
Greater noida.)
E-MAIL:I SHAN _ RESEARCH @ YAHOO . COM
2
ACKNOWLEDGEMENT
I AM INDEBTED TO THOSE HELPING HANDS THAT HAVE GIVEN THEIR WILLINGNESS AND
SIGNIFICANT CONTRIBUTION IN PREPARING THIS PROJECT UNDER VARIOUS LIMITATIONS
THAT I HAD TO WORK IN .
I AM VERY THANKFUL TO MR.SHASHI BHUSHAN (FACULTY OF IIMT) AND MR. RAJEEV

SAXENA (FACULTY OF IIMT) FOR HIS SUPPORT AND ESTEEMED SUGGESTIONS DURING THE
MAKING OF THIS PROJECT.
I would also like to acknowledge our immense gratitude to our honorable

chairman sir Dr. D.K.Garg, who has given us this opportunity to work on this
Marketing Research project. I am also grateful to our senior Mr Ramesh
kumar, who has given me valuable suggestions, guidance and support to
complete this project.
Last but not the least I would like to thank our parents, friends and class mates
who has supported us for the successful completion of this marketing research
project.
Date: 28-01-2010 RAKESH RANJAN KR.

ENR—RMR2007

E-MAIL:Ishan_research@yahoo.
3
DECLARATION
I Ramesh Kumar has been guide of Mr. Rakesh Ranjan Kr ENR NO.-
RMR2007 Project Titled : “Most Popular Spices In NCR” I personally
verified more than 40%of the respondents and I have supervised the
project .In case it is found that it is not a genuine work, and then the
institute can take any disciplinary action against me and the candidate.
Along with this declaration I am enclosing the list of respondents whom I
have verified.
Signature of guide
Mr. RAMESH KUMAR
ENR no-BMR 14041
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LIST OF RESPONDENTS
S.no. NAME OF RESPONDENT AGE CONTACT NO.

1 Seema Varma 31 9811090836
2 Uma Goyal 35 4294484
3 Munni Devi 43 9868234110
4 Varsa Goyal 33 9811608796
5 Chanchal Sharma 30 9210701670
6 Pratibha Singh 30 2320937
7 Rekha Singh 37 9999597429
8 Isha Arora 25 9810324040
9 Jyotsana Singh 30 9718587581
10 Susma Tyagi 34 9811228520
11 Minu Jha 33 9958723677
12 Anamika 32 9811356300
13 Shikha Gupta 23 9810522355
14 Suchitra Samom 23 9811447672
15 Kamya Tomar 23 9891316592
16 Khushboo Singh 23 9350207026
17 Prerana Nainwal 20 9654888736
18 Shubhra Nainwal 20 9654888739
19 Komal Singh 19 9968574727
20 Nehal Jethvani 20 9911587565
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UNDERTAKING
I Rakesh Ranjan Kr son of Sri Girija Prasad is a student of RM Section-H of

15th Batch vide ENRNO.- RMR2007. I did MR academic project title “MOST
POPULAR SPICES IN NCR’’. And the same project being done by college’s
Name- ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY. ENR NO.-
RMR2023, Name -Mr. Revti Raman Singh.
I Undertake that I have met personally to all the respondents and

guide guided me from time to time, my guide has verified minimum 40%
of the respondents through phone or otherwise it is confirmed that the
project is an original work. In case it is found that any respondent is fake,
my project can be cancelled, my admission can be cancelled and any
disciplinary action can be taken against me and my guide.
Date: Signature of the student
Place:
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PREFACE
Research is defined as the process of knowing the facts and verifying the old
ones by the application of scientific methods to natural phenomena so as to
come to uniform of laws governing these phenomena.
The research process involves a circular flow because conclusion from research
studies frequently gives rise to ideas and problems, which should be further
investigated.
Marketing research specifies the information required to address these issues,

design the method for collecting information manages and implement the data
collection process analysis the result and communicate the findings and their
implication. We tried our level best to conduct a research to gain thorough
knowledge about the market. my topic was “MOST POPULAR SPICES IN NCR.”
We have put our best effort into this research to gain the accurate data. If any
error or mistake found in collecting data kindly ignore.
We particularly owe our gratitude to Dr. D.K Garg (chairman), Mr. M.K Verma
(Dean).
We also take this opportunity to express our sincere gratitude to our guide Mr.
Ramesh Kumar. Finally we express our gratitude to our parents who financed for
this project.
RAKESH RANJAN KR
(RMR-2007)
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TABLE OF CONTENTS
S.No. Contents Page No.

1 Acknowledgement 3
2 Declaration, List of respondent & Undertaking 4-6
3 Preface 7
4 Introduction 9
5 Review Of Literature 10
6 Research Objective 11
7 Research Methodology 12-23
8 Analysis & Interpretation 24-38
9 Findings, Suggestions & Limitation 39-41
10 Conclusion & Personal Experience 42-43
11 Words Of Thanks Bibliography, Annexure, 44
12 Quantitative analysis (Chi Test) 45-49
13 Bibliography, Annexure 50-51
14 List of respondents & Respondent Sheet 52-56
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INTRODUCTION
Business needs certain kind of information in order to be able to satisfy their

customer wants and needs to design effective marketing program .Basically they
want information regarding target market, product, services, price, distribution,
and promotion.
Marketing research specifies the information required to address these issues,

design the method for collecting information manages and implement the data
collection process analysis the result and communicate the findings and their
implication
The objective of this study was to analysis “Most Popular Spices In NCR”. This
will be used for academic purpose only.
REVIEW OF LITERATURE
MARKETING RESEARCH
Marketing research is the function that links the consumer, customer and public to the
marketer through information- information used to identify and define marketing
9
opportunities and problems; generate, refine and evaluate marketing actions; monitor
marketing performance; and improve understanding of marketing as a process. Marketing
research specifies the information required to address these issues designs the method for
collecting information, manage and implements the data collection process, analyzes and
communicate the findings and their implications.
The marketing process

Marketing research is gathered using a systemic approach.
1. Define the problem. Never conduct research for things that you would like to know.
Make sure that you really need for knowing something. The problem then becomes
the focus of research.
2. How will you collect the data that you will analyze to solve the problem. Do we
conduct a telephonic survey or a focus group?
3. Select a sampling method. Do we use a stratified sample, cluster sample or random
sample?
4. Collect the data.
5. Conduct the analysis of the data.
6. Check for errors. It is not uncommon to find the errors in sampling, data collection
method or analytical mistakes.
7. Write the final report that contains charts tables that will communicate the result of
the research and hopefully lead to the solution of the problem. Watch out for errors in
interpretation.
Source of data:
There are two main sources of data collection – primary data and secondary data. Primary
research is conducted from scratch. It is original and collected to solve the problems in hand.
Secondary research is also known as desk research already exist since it has been collected for
other purpose.
Marketing research application

1. Gathering data from market.
2 Conducting customer surveys.
3 Determining the need of your customer.
4 Evaluating Market place.
RESEARCH OBJECTIVE
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 To study the preference of women towards the different spices
available in the market.
 To know about the choice of respondents regarding different
prospective.
 To know the features looked for by respondents.
 To know the satisfaction level of the respondents about the spices
available in the market.
 To know about what kind of spices women prefer
 To study the buying behavior of women while purchasing spices.
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RESEARCH METHODOLOGY
MARKETING:
Kotler’s Definition:
“Marketing is a societal process by which individuals and groups obtain what

they need and want through creating, offering, and freely exchanging products
and services of value with others.”
MARKETING RESEARCH:
Several characteristics of modern business encourage the use of

marketing research by business. First, the supplier of products and services need
to be informed about the final consumer in order to market their products and
services more effectively. Secondly, as a company grows and starts distributing
its product in number of different markets, the managers of the company find
themselves becoming more separated from the final consumers of their
products.
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“Marketing Research is the function which likes the consumers, customers
& public the marketer through information which is used to identify & define
marketing opportunities & problems, generate, refine & evaluate marketing
action; monitor marketing performances & improve understanding of marketing
as a process.”
According to American Marketing Association, “The systematic gathering,

recording, and analyzing of data about problems relating to the marketing of
goods and services”. Marketing research specifies the information required to
address these issues, design & the method of collecting information, it manages
& implements the data collecting process,
Analyses the results & communicates the findings & their implications.
NEED OF MARKETING RESEARCH:
In an era when the world population is going to be 9 billion by 2025 and

when globalization is an every bodies word marketers are no longer interested
in waiting for consumer to come there door step and purchase a product, rather
they started compelling people to come to the door. Also the growing
uncertainties in the economy leads to threat for the marketers. To know how
these attribute affects the consumer mind is a matter of great concern for the
marketers. The Marketing Research can eliminate this threat.
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So according to me “ Marketing Research is the tool used by marketers to
explore the hidden Opportunities and Threats in the market and there by
evaluating the Strength and Weakness of the concern to design a proper
marketing mix for the target market so as not to miss any Opportunity and to
avoid Threats.
RESEARCH DESIGN
Despite the difficulty of establishing an entirely satisfactory

classification system, it is helpful to classify marketing research projects on the
basis of fundamental objectives of the research, consideration of the different
types, their applicability, their strength and weakness.
The two general type of research based on the basis of the fundamental
objective of the research are:-
1. Exploratory Research Design
2. Conclusive Research Design
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Exploratory Research
Exploratory research design seeks to discover new relationships between

several facts. In well-established field’s of study, hypothesis usually is
drawn from ideas developed in previous research studies or is derived
from theory.
Research could be then used to determine if the hypothesis was

correct. Too little is known, however about consumer reaction to marketing
stimulate to permit the formulation of sound hypothesis in many specific
situations. As a result, much marketing research is of exploratory in nature;
emphasis is placed on finding hypothesis relative to new product’s or marketing
practices that can be changed profitably.
Conclusive Research
Conclusive Research provides information that helps the executives

make a rational decision. The marketing executive has to arrive at a suitable
decision from the various alternative decisions. In some instances particularly if
an experiment is running, the research in many cases come close to specifying
the precise alternative to choose; in other cases, especially with descriptive
15
studies, the research will only partially clarify the situation, and much will be left
to the executives’ judgment.
Conclusive Research studies can be classified as either descriptive or

experimental. But the experimental research is out of the scope of my research.
Conclusive research includes the following four tools
a) Descriptive Research.
b) Case Study.
c) Statistical Study.
d) Experimentation.
Among the above the tools I have used during my research was
Descriptive Research.
RESEARCH INSTRUMENT
 Structured Questionnaire
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The questionnaire is a standardized form for recording answers on
the basis of set questions. The questions provided limited answers.
 Research size
The research size chosen was 150.
 Research Method
Research Method is the process in which only a few units of

population under study are considered for analysis. The research method
was random asking the questions in which the respondents were given
the questionnaire.
The Questionnaire was framed in such a way to get continue

response & To achieve flexibility by asking certain open ended questions.
The time constraints and various other factors were also kept in mind
while framing the marketing research methodology.
DATA COLLECTION METHOD:
Surveys have become so common in today’s world that the average

person seldom questions the idea about the useful information that can be
17
obtained in a particular manner. Various findings of one type or another are
developed and are usually seen possible after the acceptance.
The methods of obtaining and collecting data are adopted in accordance

with the objective and nature of the research methodology.
QUESTIONNAIRE:
Questionnaire and observation are two basic methods of collecting data

in marketing research. In questionnaire method a formal list of question is
prepared in a sequence, which are provided, in printed forms to the
respondents, for them to answer.
Advantages
 Versatility:- Probably the greatest advantage of the questionnaire

method is its versatility. Almost every problem of marketing research
can be approached from the questionnaire point. It is helpful for
getting any desired data. Therefore ideas related to the problem and
the solution can be obtained by asking these people about the
problems that they are facing.
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 Speed and Cost:- Questionnaire is usually faster and cheaper than
observing interviewee. It has moreover better gathering activities. As
a result, less time is required in a questionnaire study.
 Accuracy:- The data or information obtained by questionnaire

method is accurate.
Disadvantages
 Unwillingness of respondent to provide information: Most

interviews are obtained at the sufferance of the respondent. In some
cases potential respondent will refuse to take the time to be
interviewed or will refuse to answer some specific questions about
income or very personal subjects.
 Inability of respondent to provide information: Despite willingness to

co-operate, many persons are unable to give accurate information on
questions, which the interviewer would like to ask.
 Respondent cannot furnish information because they are unable to

remember the derived facts, or they have never known the facts.
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SAMPLING
According to a famous statistician “YULE” the objective of sampling is to

get maximum information about the parent population with minimum efforts.
Types of Sampling:
1. Probability Sampling, and
2. Non-Probability Sampling.
In the research I have used the Probability sampling method. And in that I
have used the Simple Random Sampling.
1. Probability Sampling
a) Simple random sampling
b) Systematic sampling
c) Stratified sampling
d) Area sampling
Simple Random Sampling
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Probability sampling methods are those in which every item in the
universe has a known chance or probability of being chosen for the sample.
This implies that the selection of items is independent of the controlled

activity so that the items are selected on random basis.
In Simple Random Sampling, randomly a sample is chosen, without any

biasness in the mind of the researchers.
 QUANTITATIVE TECHNIQUES/SCALINGS:
In our research we used structured questionnaire consisting of closed ended

question which resulted to the objective and precise responses of the
respondents.
Scaling refers to the measurement that leads to provision and accuracy

leading to scientific study.
For the purpose of our research we collected that data that could be
measured.
Executive Summery
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TITLE- “MOST POPULAR SPICES IN NCR”
RAKESH RANJAN KR (RMR2007)
1) Which type of spices you prefer most ?
A) Branded 66% B) Unbranded 0%
C) Home-made 34% D) Any other 0%
2) Which brand you prefer most?
A)M.D.H. 52% B) Everest 26%
C) Goldi 28% D) Any other 4%
3) On which basis you prefer to buy spices?
A) Taste 46% B) Quality 42%
C) Price 10 % D) Variety 2%
4) Do you think advertisement has a big impact on purchasing behavior?
A) Yes 62% B) No 26%
C) Can’t say 12%
5) You generally prefer to use –
A) Sabji masala 26% B) Garam masala 10%
C) Home-made 24% D) All Of these 40%
6) Do you think price has any impact on purchasing decision?
A) Yes 50% B) No 24%
C) Can’t say 26%
7) What is your experience about branded spices?
A) Highly satisfied 22% B) Satisfied 68%
C) Dissatisfied 6% D) Highly dissatisfied 4%
8) What is your experience about home-made spices?
A) Highly satisfied 30% B) Satisfied 60%
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C) Dis-satisfied 8% D) Highly dis-satisfied 2%
9) why you uses unbranded spices?
A) Cheaper 26% B) Availability 40%
C) Quality 18% D) Other reasons 16%
10) Why you uses home-made spices?
A) Quality 36% B) Price 8%
C) Availability 12% D) faith 40%
11) Adulteration (impurity mixing) is more common now. Do you-
A) Agree 82% B) Dis-agree 10%
C) can’t say 8%
12) DO you think branded spices have no impurity mixing?
A) Yes 34% B) No 48%
C) Can’t say 18%
13) Do you think to use homemade spices is best way to avoid impurity mixing?
A) Yes 72% B) No 14%
C) Can’t say 14%
14) Which kind of packaging of spices you prefer most?
A) Bottle 36% B) Tetrapack 34%
C) Satchet 6% D) Plastic pack 24%
15) Do you think excessive use of spices are bad for health?
A) Yes 66% B) No 2%
C) Little Bit 30% D) Can’t say 2%
ANALYSIS AND INTERPRETATION OF QUESTIONS
A) Branded B) Unbranded
options Percentage(%) Frequency
23
Branded 66 33
Unbranded 0 0
Home- made 34 17
Any other 0 0
C) Home-made D) Any other
home-made
34%
branded
66%
INTERPRETATION—
Most of the people preferred branded spices of different companies as 66% of respondents
like to use branded spices but there are 34% respondents who also preferred to use home-
made spices and there is no any respondent who use to have unbranded spices and any
others so, branded spices are more popular among people in NCR. From above pie chart it is
clear that in NCR region there is a huge demand of branded spices and homemade spices.
Most of the families generally prefer to buy branded spices only but even then here is a big
market of homemade spices. Generally people don’t like to purchase local brands. They prefer
to buy unbranded spices only in certain specific circumstances like if any brand is not available
in market. The very first question gives a clear cut idea that how is the spices market actually
in NCR region. Taste and preferences of the people living in NCR region is very much specific
but presence of homemade spices is quite unpredictable. According to the findings of the
research Home-made spices are capturing almost one third of the market while unbranded
spices are most disliked spices which shows that people are very selective while
purchasing food items. Generally people rely on branded or homemade food items which sow
health consciousness of the people.
A)M.D.H. B)Everest
C) Goldi D) Any other
option Percentage(%) Frequency
M.D.H 52 26
Everest 26 13
Goldi 18 9
Any other 4 2
24
goldi
18% any other
4%
m.d.h
52%
everest
26%
INTERPRETATION—
MDH is most popular branded spices in NCR as 52% of people preferred it and after then
Everest is 2nd popular brand of spice 26%, then Goldi 18% spices is being preferred by people
but 4% are also preferred another brand of spices so we can say that MDH is most popular
spices in NCR. By the very first question it was very much clear that people in NCR generally
prefer to use branded spices then the question was that which brand they prefer most and
answer was almost in the favour of two major brands Everest and M.D.H. and both of them
covers almost two third of the market while one more brand Goldi was also mostly accepted.
There was a very small market for any other brand and among others the answer was almost
in the favour of Cache Spices. In case of branded spices there is almost monopoly of above
mentioned three brands. They have a very strong position in market that entry of new brand
is very difficult. All these three brands have a very old history and have good reputation
among people. All these brands are holding their market perfectly by means of their
marketing strategies. Almost customer sows loyalty towards a particular brand and they
generally don’t want to change their brand. This sows a specific buying behavior of customer
in case of food items.
A) Taste B) Quality
C) Price D) Variety
opti on Percentage(%) Frequency
Taste 46 23
Quality 42 21
Price 10 5
Variety 2 1
25
INTERPRETATION—
people preferred to buy spices on the basis of the both taste and quality simultaneously as
46% preferred on the taste basis while 42% preferred on the quality basis and only there are
10% who give priority to price and 2% to the different varieties of spices so, taste and quality
are considered more while purchasing spices. This question was asked to know the reason
behind purchasing behavior of people that why they like a particular brand. Results of this
question clarify that, people generally consider two factors before purchasing spices- one is
taste and other the quality. People are least concerned about price and variety available in
the market of a particular brand. 46% of the people given the reason taste for their
purchasing of spices. 42% people says that they purchase spices on the basis of the quality of
the spices of a particular brand. From the observation it is very much clear that quality and
taste are the two major factors people most concerned about while purchasing the spices.
There is very little role of price and any other reason while people purchase the spices. Public
opinion is that they focuses to go to purchase spices based only on the taste and quality and
they don’t consider price advertisement and other factors any more.Price has its impact on
purchasing but not as much that it can’t be ignored. Advertisement is required to make
people remember the product and its affects purchasing behavior to a small extent.
Respondents became agree with the fact that taste and quality and taste are the major
factors that influence purchasing decision of the people.

A) Yes B) No
C) Can’t say
OPTION PERCENTAGE FREQUENCY
YES 62 31
NO 26 13
CAN’T SAY 12 6
INTERPRETATION—
Advertisement plays an important role while purchasing spices as 62% people are said yes and
only 26% are not agree with that, most interesting is that 12% people are confused that how
they aware about spices and said can’t say but over all we can say that advertisement has big
impact on purchasing spices. How much people are influenced by advertisement? From the
above observation it is clear that advertisement influences 62% people while they go to
purchase the spices. About 12% respondent were not in a state to say yes or no. from the last
question it is clear that people are influenced by taste and quality of the product. They
generally influenced by advertisement but many more factors are involved so impact of
advertisement is reduced. One more factor is responsible for the less impact of advertisement
that is health consciousness of people in case of food items. People are not ready to
compromise with their health. They uses only those food items which are better in
comparison of others. So from the above observation it is clear that there is impact of
26
advertisement but it is not as much as expected. Even now people are not much influenced by
advertisement. They consider a no. of factors while purchasing spices. Major reason behind
ignorance of the fact that advertisement has no impact on purchasing decision is that ad’s are
helpful in making people remember the names of the product and help indirectly to change
the people opinion about the product.

A) Sabji masala B) Garam masala
C) Home-made D) All Of these

SABJI MASALA 26 13
GARAM MASALA 10 5
HOME-MADE 24 12
ALL OF THESE 40 20
ALL OF THESE SABJI MASALA

40% 26%
GARAM MASALA
10%
HOME MADE
24%
INTERPRETATION—
Most of the people uses all of the three mentioned spices i.g 40% , while sabji masala is
preferred by 26% respondents and 10% garam masala and 24% home made spices .So ,it
shows that people uses different spices on different occations. From the observations of this
question it is very much clear that they generally prefer to use all kind of spices available like
sabji masala, garam masala or homemade spices. They are not regular user of only one type of
spices. They use all these available spices to change their taste. In 26% cases it happens that
they use sabji masala and in 24% cases they prefer to use homemade spices. They uses
packaged sabji masala generally because homemade spices are not available everywhere and
it is difficult to use in comparison of packaged spices. People generally dislike garam masala
and one of the reason for this may be its bad impact on health. Garam masala is not good for
27
digestive system and is one of the biggest cause of acidity so people avoid thes spices. They
use these spices on a occasional basis. On regular basis they generally they prefer to use
either sabji masala or homemade spices because they have their least impact on health .
Public opinion is that they focuses to go to purchase spices based only on the taste and quality
and they don’t consider price advertisement and other factors any more.Price has its impact
on purchasing but not as much that it can’t be ignored. People purchase spices for taste and
health so they prefer to use spices which are least harmful to health.

A) Yes B) No
C) Can’t say
yes 50 25
no 24 12
Can’t say 26 13
can't say
26%
yes
50%
no
24%
INTERPRETATION—
Most of the respondents are agree to that, price has big impact on purchasing decision of
spices as 50% said yes and only 24% said no and 26% are not know that, is really price has any
impact or not? So majority have impact of price in purchasing decision. In case of spices as
usual price has big impact on purchasing behavior of the customer. 50% of respondents were
agreeing with the statement that price influence the purchasing behavior. 24% of people said
that price has no impact on purchasing behavior while 26% were unable to say anything. From
the above data it is obvious that people are very much sensitive towards price. They prefer to
purchase those spices which have lower cost. It may be a reason that after recession period
people are more focused on saving and they are reducing expenditure and increasing savings.
So, we can say that price has big impact on purchasing of spices . Most of the people are very
much conscious about the price of the spices. Recession made the people to think about the
every aspects of life either it is concerned with low budget goods or high budget investment.
Price has its impact on purchasing but not as much that it can’t be ignored. People purchase
28
spices for taste and health so they prefer to use spices which are least harmful to health.
people don’t ignores price factor but says that there are some other factors also which can’t
we ignore.

A) Highly satisfied B) Satisfied
C) Dissatisfied D) Highly dissatisfied

HIGHLY SATISFIED 22 11
SATISFIED 68 34
DISSATISFIED 6 3
HIGHLY DISSATISFIED 4 2
dis-satisfy highlydis- satisfy

6% 4%
highly satisfy
22%
satisfy
68%
INTERPRETATION—
Branded spices give more satisfaction to the people as 68% people are satisfied with the
branded spices but it doesn’t mean that people are fully satisfied as only 22% are highly
satisfied with it but when we see over all then 90% satisfied and only 10% are not satisfied in
which 4% are highly dis-satisfied. Branded spices are most acceptable spices and most of the
people are satisfied with them. After use of branded spices more than one third of
respondents said that they are satisfied with the product but only one fifth of people are
highly satisfied. Means there is something which is lacking in the product. It means there is an
opportunity for the product. Very few people are dis-satisfied with the product. Nobody was
highly dissatisfied with the branded spices. This observation shows that generally customers
are satisfied with the branded spices and if they uses other spices, then there is some reason
behind this like availability of branded spices or for certain specific circumstances. Now,
everyone is likely to moving towards the branded products , they all knows that branded
29
products are the quality products ,it is tested by the ISO which gives satisfaction to the
customers and so they mostly preferred to by the branded spices to avoid any kind of risk.

C) Dis-satisfied D) Highly dis-satisfied

Highly satisfied 30 15
Satisfied 60 30
Dis-satisfied 8 4
Highlydis-satisfied 2 1
highly dis-
dis-satisfied satisfied
8% 2%
highly satisfied
30%
satisfied
60%
INTE
RPRETATION—
Home-made spices give more satisfaction to the people as 60% people are satisfied with the
home-made spices but it doesn’t mean that people are fully satisfied as only 30% are highly
satisfied with it but when we see over all then 90% are satisfied and only 10% are not
satisfied in which 2% are highly dis-satisfied. In the very first question 36%respondents said
that they generally prefer to use homemade spices. In this question 30% people said that they
are highly satisfied and 60% people said that they are satisfied. This means that most of
people likes homemade spices but they don’t use homemade spices. Reason behind this may
be the availability of the homemade spices or may be these are difficult in use. Branded spices
are much more easy to use and are available everywhere so this may be the reason behind
success of branded spices. The figure shows that homemade spices are most trusted type of
spices and since now people are very much disturbed with their health problems they don’t
want to use such type of spices which may create any health problem to them as well as to
30
their family members. Hence people are much more aware about these problems related to
their health and their family’s health.
From the above result it can be concluded that homemade spices are most trusted spices and
hence people uses these type of spices.

A) Cheaper B) Availability
C) Quality D) Other reasons
cheaper 26 13
Availability 40 20
Quality 18 9
Other reasons 16 8
Other reasons cheaper

16% 26%
Quality
18%
Availability
40%
INTERPRETATION—
People uses unbranded spices because of its availability as 40% people are agree with it and
only 26% buys it as it is cheaper than branded spices and 18% have beliefs that local spices
has good quality and 16% have other reason to buys it. Some times people use unbranded
spices and biggest reason behind this is the price of the unbranded spices. Nearly 40% people
uses unbranded spices because they are cheaper and also they are available
everywhere.People says that they don’t think that there is no difference in the quality of
branded or unbranded spices. Both are same but prices of local spices are less and they are
easily available everywhere so local brands are much better to use.People have their own
concepts behind using local brands. They says that they are not common users of unbranded
31
spices but in some special circumstances they prefer to use these spices like in case when
there is huge demand of spices like in case of marriage. There are only few reasons due to
which women go to use unbranded spices and major is their low price along with their
availability. People were agreeing that they don’t have a good quality and they are not
hygienic but they are cheaper. Due to its low price factor people go to purchase these spices.

A) Quality B) Price
C) Availability D) faith

quality 36 18
price 8 4
availability 12 6
faith 40 20
faith quality
42% 38%
price
availability 8%
13%
INTERPRETATION—
People uses home-made spices due to their faith in it that it is good quality and have no
impurity mixing and good for health too as 42% are agree with it and 37% are preferred it due
to its quality and 13% on availability while 8% buys it due to price consideration. Homemade
spices are used by people generally because they believe on them. Most of respondents said
that they use homemade spices because they can believe on homemade spices. Although
homemade spices are difficult to use in comparison to other branded spices but user prefer
homemade due to the factor of purity. Another major factor is quality. Most of people think
that quality of homemade spices is much better in comparison to branded and local brands.
8% of respondents say that homemade spices are much more cheaper in comparison t
branded spices. Some respondents also say that homemade spices are easily available. The
figure shows that homemade spices are most trusted type of spices and since now people are
very much disturbed with their health problems they don’t want to use such type of spices
which may create any health problem to them as well as to their family members. They can
32
ignore anything but they can’t ignore this major issue. They are ready to accept everything
except those which are harmful for their health.

A) Agree B) Dis-agree
C) can’t say
Agree 82 41
Dis agree 10 5
Can’t say 8 4
Can’t say
Dis agree 8%
10%
agree
82%
INTERPRETATION—
Adulteration that is impurity mixing is common now in spices and for this the huge Now a
day’s people are more health conscious and most of them were agree with the statement that
adulteration is most common and most of the branded as well as local brands are involved in
this. Only 8% of respondents say that adulteration is not as common as we think in some
cases it is possible but in most of the cases it does not happen. Women are more conscious
about the product they use. They analyze each and every factor especially in case when
product is related to their family health. they are not ready to compromise with their family
health so while purchasing spices they especially consider factor of impurity in spices and
prefer to buy only those brands which they believe that they can be believed respondents i.g
82% are agree with it and only 10% are dis-agree with it while only 8% are not aware of it and
said can’t say so over all adulteration is common now. The figure shows that homemade
spices are most trusted type of spices and since now people are very much disturbed with
their health problems they don’t want to use such type of spices which may create any health
33
problem to them as well as to their family members. Hence people are much more aware
about these problems related to their health and their family’s health.
A) Yes B) No
C) Can’t say
Yes 34 17
No 48 24
Can’t say 18 9
Can’t say
18% Yes
34%
No
48%
INTERPRETATION—
There is conflict that is branded spices has impurity mixing or not? As 34% are agree that it
has while 48% has beliefs that branded spices has not impurity mixing and 18% said they don’t
know so here figure shows that most of the people have agreed that branded spices have not
impurity mixing. Like homemade spices people have no faith on branded spices. Most of the
respondents said that branded spices also have impurity mixing or they can not be used to
avoid impurity mixing. Only 34% people said that branded spices have no impurity mixing and
48%said that these also have impurity mixing. 218% respondents were in dilemma and were
unable to say anything. Housewives prefer to use branded spices even they are agree that
branded spices have impurity mixing. They compare branded spices with local brands and say
that branded spices have very little amount of impurity mixing in comparison of local brands.
Since branded spices are convenient to use hence women prefer branded spices. Only one
factor which makes homemade spices less popular than branded spices is its difficulty in use
and due to this single factor homemade spices are sometimes ignored. They have a no. of
qualities which makes them in the market like their purity, their quality and taste. People are
agree with the fact that homemade spices are more reliable and pure in comparison to other
type of spices.
34
A) Yes B) No
C) Can’t say

Yes 72 36
No 14 7
Can’t say 14 7
Can’t say
No 14%
14%
Yes
72%
INTERPRETATION—
Most of the respondents have beliefs that to use home-made spices is the best way to avoid
impurity mixing as 72% are agree with it and 14% said no 14% said can’t say so we can say
that to use home-made spices are the way to avoid impurity mixing. As usual most of the
respondents favored that homemade spices are the best option if you want to avoid impurity
mixing. If you purchase homemade spices then you have option to analyze the spices and to
buy or not. Three fourth respondents said that homemade spices have no impurity. But few of
respondents were against this view. They were not agree that there is no possibility of
impurity mixing. They said that some shopkeeper used to mix impurities in open pack of
homemade spices. Even then in this case anyone can easily remove impurity before grinding.
The figure shows that homemade spices are most trusted type of spices and since now people
are very much disturbed with their health problems they don’t want to use such type of
spices which may create any health problem to them as well as to their family members.
Hence people are much more aware about these problems related to their health and their
family’s health.From the above result it can be concluded that homemade spices are most
trusted spices and hence people uses these type of spices.
35
A) Bottle B) Tetrapack
C) Satchet D) Plastic pack

Bottle 36 18
Tetrapack 34 17
satchet 6 3
Plastic pack 24 12
Plastic pack Bottle

24% 36%
satchet
6%
Tetrapack
34%
INTERPRETATION—
Packaging of spices is done in different way in which bottle and tetrapackeging are most
preferred and so 36% preferred bottle packaging and 34% tetrapack and 26% are also
preferred plastic pack and 6% satchet so satchets are not more preferred than other while
plastic pack is good enough. If we talk about most preferred spices then it is also necessary to
know that which type of packaging people prefer to use most. Branded spices are available in
four kind of packs in market in which bottles are most preferred. People prefer to buy bottles
most because bottles are much safer than any other packaging. After that people gives second
priority to tetra pack. Reason behind selecting tetra pack may be its easy handling. This type
of packs is safer than any other packaging although this packing is costlier than others. Small
sized sachet packs and large plastic packs are also accepted by the women. Only 6% people
purchase sachet and plastic packs. Large size plastic packs are more economical andsachet are
most costlier packs. Sachet are ganarally used when any big packet is not available. These are
convenient to carry for a small duration but in houses it is generally not used.Bigger size
plastic pcks are generally used on special occasions because these are much more economical.
So whenever spices are required in bulk people generally prefer to buy big packs.
A) Yes B) No
C) Little Bit D) Can’t say

Yes 66 33
No 2 36 1
Little bit 30 15
Can’t say 2 1
Can’t say
3%
Little bit
43% Yes
51%
No
3%
INTERPRETATION—
Excessive use of spices are said to be bad for health as 51% respondents are said yes and only
3% said no but 43% said little bit so they are not sure and 3% said.They not know about it so
over all we can say that excessive use of spices are bad for health. Finally the question is that
what people think about spices. This is also necessary to know because it influences
purchasing behavior of people. 80% of people says that spices have their bad effect on health.
this means that people will avoid to purchase those spices which are very new in market or
they are unable to create an image in customer’s mind. This question has its own importance
because it helps in understanding human behavior towards food items. People are more
conscious to their health and hence people are more selective while choosing food items.
They want to know the ingredients, quantity used of those ingredients because in case of
health related matters they don’t want to believe on others. They evaluate by themself. It
means that people consciously think while purchasing spices and never rely only on
advertisement. Some times they ignore all other factors and consider only factors of purity or
other health related factors.
37
Findings
Almost more than seventy five percent women are using branded spices and
they are very much satisfied in using it but their brand loyalty is not up to the
mark. Regarding using unbranded spices women mostly rely on shopkeeper but
shopkeeper sale those spices which give them more profit margins. Almost fifty
percent women want to switch over to the new brand of spices enters in the
market.
Some of them are using In-house branded spices like of Big Bazaar, Vishal
Mega Mart, 99 Store, More &V-Mart.
We also found that some of the women are purchasing condiment spices from
shops and then grind spices at home. This kind of homemade spices gives them
higher level satisfaction.
E.g.:- Kashmiri & South Indians mostly uses this kind of spices which is to be
prepared at home later.
38
SUGGESTIONS
By our experience we can say that some spices which is not even in the market
still demanded by women.
Market is open for new company in this field and by good promotion & strategy
any new player can establish himself in this field easily.
Some women have misconception that spices sold in Super market or Malls will
be costlier than that sold in local Kirana store. So company should promote or
advertise their product in such a way that company can lower their
misconception prevailing among the women.
There is lot more latent demand for paste spices among the women but powder
is in majority in the market so companies should keep this thing in mind and
make spices accordingly.
39
LIMITATIONS
In every research work there are some limitations and this research work is
no exception.
Limitation of time
Time availability was one of the biggest limitation faced due to shortage of
time, the researchers had to limit the work in its present form such as they
would have like to work on it, the time constraint restricted them from doing
so.
Limitation of cost
Money was also one of the major limitations faced while conducting this
research.
Limitation on the part of respondents
Some of the respondents were not interested in giving their personal details
and some of them were not very cooperative.
Other Limitation
Since we didn’t have any previous experience in research work and report
writing so it may have lead to discrepancies in the report. Our sample size
was only 150 we have to limit our work in present form.
As area was wide we have to travel a lot. The distance and transportation
were another problem faced by us.
40
CONCLUSION
Marketing research is the most crucial activity in the field of marketing to have
some idea about the psychology of the respondent. Inspite of various limitations
in conducting our market research on “Most Popular Spices In NCR” have tried
our level best to find the most relevant information about the behavior of
respondents in some of the areas of Delhi & Greater Noida. But the marketing
research is not an exact science. There are several other methods which come in
the way of getting accurate results. Analytical tools especially on the behavior
aspects.
Despite very good taste in homemade spices, Women are using Branded
company spices because of convenient and time saving. They feel that branded
spices are not up to the mark because companies’ objective is to maximize their
profit and to maintain this objective they are not availing 100% purity to them.
41
PERSONAL EXPERIENCE
During our Marketing Research project we study experience of women

regarding different spices. This project helps us in increasing our communication
skills and way of approach. We got a chance to meet different age group of
women. Also they told us that they would not give their phone number because
unnecessarily phone calls were came and disturb them. But we finally convince
them by showing our identity card and authority letter. We promise them that
we will not give their number to any company and assured them that they won’t
be receiving any calls on their phone and disturb them because of us. But some
women completely ignore to give their number to us.
Though we faced a lot of problem during the research but at last we succeed.
Most of the women were not interested to answer all the questions and fill their
personal details, So in this case we fill their details and convince them to answer
every question regarding spices.
We are very thankful to our Chairman Sir, Dr D.K.Garg sir for providing us the
great opportunity to study about “Most Popular Spices In NCR”. This project
brought us close to market realities, gave us opportunity to enhance our
communication and approaching skill, gave us a practical knowledge for
understanding the human behavior. At last we would like to say that it was an
overall good experience for us to do our research project.
42
Word of Thanks
At the end we thank everybody who helped us directly or indirectly in doing this
marketing research. We also thank readers and solicit their comment on our
work. Very humbly we request our readers to let us know about any of the
mistakes we did during the research and also which is apparent in the report.
Last but not the least we are grateful to the respondents who spare their
valuable time for us, without response of whom this work would not have
concluded.
43
QUANTITATIVE TECHNIQUE
As we have come to know from our marketing research and evaluating each of the
question individually the “most popular spices in NCR”. To prove this we can use
quantitative technique such as chi square test and correlation.
C HI T EST
1. We can make a comparison between question 4( impact of advertisement on
purchasing decision) and quest ion 6 ( impact of price in purchasing decision)
OPTIONS YES NO CAN’T SAY TOTAL
Impact of 31 13 6 50
advertisment
Impact of price 25 12 13 50
TOTAL 56 25 19 100
Let us take the null hypothesis that price and advertisement have no impact on
purchasing decision.
E11= ROW TOTAL* COLUMN TOTAL/TOTAL NUMBER
E11= 50*56/100 = 28
E12 = ROW TOTAL * COLUMN TOTAL / TOTAL NUMBER
E12 = 50* 25/ 100 = 12.5
E13 = ROW TOTAL * COLUMN TOTAL / TOTAL NUMBER
44
E13 = 50*19/ 100 = 9.5
TABLE OF EXPECTED FREQUENCY
28 12.5 9.5
28 12.5 9.5
O E O-E * O-E (O-E)*(O-E)/E

31 28 9 0.32
13 12.5 0.25 0.02
6 9.5 12.25 1.29
25 28 9 0.32
12 12.5 0.25 0.02
13 9.5 12.25 1.29
TOTAL 3.26
Chi square = TOTAL OF (O- E)*(O-E) /E.=3.26
Degree of freedom=(r-1)*(c-1)=(3-1)*(3-1)=4
By chi square table, tabulated chi square of DoF 4 at 5% level of

significance is 9.49.
CALCULATED CHI is 3.26
Since 3.26(calculated chi) < 9.49(Tabulated chi) so null hypothesis is not

rejected.. we can give interpretation that there is no big impact of price and quality
on purchasing decision of spices.
45
CHI TEST
2. We can compare questions 11( adulteration is more common now) and question
12 (branded spices has no impurity mixing)
Adulteration is 41 5 4 50
common
noImpurity in 17 24 9 50
branded
TOTAL 58 29 13 100
Let us assume a null hypothesis that adulteraton is not common and branded spices
has no impurity. Applying chi square test.
E11 = 58 * 50 /100 = 29
E12 = 29 * 50 / 100 = 14.5
E13 = 13 * 50 / 100 = 6.5
TABLE OF EXPECTED FREQUENCIES
29 14.5 6.5
29 14.5 6.5
Observed(O) Expected(E) O-E *O-E O-E * O-E/E
41 29 144 4.96
5 14.5 90.25 6.22
4 6.5 6.25 0.96
46
17 29 144 4.96
24 14.5 90.25 6.22
9 6.5 6.25 0.96
TOTAL 24.28
CHI SQUARE = TOTAL OF (O-E)*(O-E)/E = 24.28
Degree of freedom=(3-1)*(3-1)=4
BY THIS CHI SQUARE TABULATED VALUE 0f DoF 4 at 5% level of significant = 3.28
CALCULATED VALUE = 24.28 > 9.49
So here the null hypothesis will be rejected. So, We interpret from the analysis that
adulteration is common now and branded spices has impurity mixing.
C HI TEST
3. We can compare the questions 15(excessive use of spices are bad for health ) and
question 13 (home made spices are best way to avoid impurity).
Bad for health 48 1 1 50
Home made avoid 36 7 7 50

impurity
TOTAL 84 8 8 100
Let us assume a null hypothesis that excessive use of spices are not bad for health and
home made spices are not best way to avoid impurity.
E11 = 84 * 50 / 100 = 42
47
E12 = 8 * 50 / 100 = 4
E13 = 8 * 50 / 100= 4
TABLE OF EXPECTED FREQUENCIES
42 4 4
42 4 4
O E O-E*O-E O-E*O-E/E
48 42 36 0.86
1 4 9 2.25
1 4 9 2.25
36 42 36 0.86
7 4 9 2.25
7 4 9 2.25
TOTAL 10.72
CHI SQUARE = 10.72
Degree of freedom=(3-1)*(3-1)=4
THE CHI SQUARE TABULATED VALUE AT DoF 4 at 5%level of significant = 9.49
AS WE FIND THAT THE CALCULATED VALUE OF CHI SQUARE IS 10.72> 9.49(TABULATED VALUE) SO WE
WILL REJECT THE NULL HYPOTHESIS. So,we can say that excessive use of spices are dad for health and
home made spices are best way to avoid impurity.
48
BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as
given below:-
BOOKS:
Marketing Management : Philip Kotler
Marketing Research : G C Beri
Marketing research : Boyed
Internet:-
www.wikipedia.com
www.google.co.in
www.yahoo.com
49
ANNEXURE
 QUESTIONNAIRE
 LIST OF RESPONDENTS
50
LIST OF RESPONDENTS
S.NO AGE SEX OCCUPATIO ADDRESS MOB. NO.
. N
NAME
1 Raj 38 f House wife F-404, Beta-1, Gr. Noida 9711479060
2 Seema Verma 31 f House wife A-62, Beta-1, Gr. Noida 9811090836
3 Sashi 31 f House wife A-85, Beta-1, Gr. Noida 9873737878
4 Dhanesh 29 f House wife A-100, Beta-1, Gr. Noida 9990828628
5 Uma Goyal 35 f House wife C-501, Beta-1, Gr. Noida 4294484
6 Sashi Sengar 37 f House wife E-409, Beta-1, Gr. Noida 9718212229
7 Munni Devi 43 f House wife D-89, Beta-1, Gr. Noida 9868234110
8 Varsa Goyal 33 f House wife D-87, Beta-1, Gr. Noida 9811608796
9 Chanchal Sharma 30 f House wife D-104, Beta-1, Gr. Noida 9210701670
10 Pratibha Singh 30 f House wife A-185, Beta-1 2320937
11 Rekha Singh 37 f House wife A-127, Beta-1 9999597429
12 Bimlesh Yadav 35 f House wife A-173, Beta-1 9411277844
13 Isha Arora 25 f House wife B-23, Beta-1 9810324040
14 Jyotsana Singh 30 f House wife A-177, Beta-1 9718587581
15 Susma Tyagi 34 f House wife C-63, Beta-1 9811228520
16 Minu Jha 33 f House wife G-518, Alpha-2 9958723677
17 Anamika 32 f House wife D-165, G-1 9811356300
18 Shikha Gupta 23 f Student H.No-1954, Sec-8 Faridabad 9810522355
19 Suchitra Samom 23 f Student Malriya nagar, Khirki extens 9811447627
20 Kamya Tomar 23 f Student Galgotia College,Gr.noida 9891316592
21 Khushboo Singh 23 f Student Shakarpur, New Delhi,92 9350207026
22 Prerana Nainwal 20 f Student IEC girls hostel 9654888736
23 Shubhra Nainwal 20 f Student IEC girls hostel 9654888739
24 Komal Singh 19 f Student IEC girls hostel 9968574727
25 Aanya Mittal 21 f Student 287/2 Jain nagar, Agra 9876432153
26 Nehal Jethvani 20 f student J.S. Girls hostel 9911587565
27 Pallavi 21 f Student J.S. Girls hostel 9454144020
28 Ritu Sharma 37 f House wife A-374 Beta-1 9650125627
29 Anjani Mishra 33 f House wife A-386 Beta-1 9899227510
30 Deepti Thakur 25 f House wife A-127 beta-1 9911042655
31 Manupama 26 f Teacher E-91 beta-1 9410898334
32 Mrs Jaiveer Singh 45 f House wife E-71 beta-1 9313811639
33 Ashu Garg f Student Sharda university 9717984181
34 Bharti 39 f Teacher C-518, Alpha-2 4290604
35 Laxmi Thakur 31 f House wife E-413, Alpha-2 0120-
4292183
36 Nirakshi Goyal 32 f House wife D-33, Alpha -1 9899217378
37 Rekha 32 f House wife C-516, Alpha-2 9213412887
38 Shorya 21 f Student P.C.C.S. 9711662285
51
Chaturvedi
39 Midhat Amin 19 f Student P.C.C.S. 9953148651
40 Sweety Agraval 20 f Student P.C.C.S. 9891085996
41 Aditya Talwar 29 M Hotel Sanjha Chula, Jagat pharm 9891170018
42 Manisa Sharma 30 f House wife C-70, beta 1 9868246260
43 Mithilesh 45 f House wife C-72, Beta 01 9313579916
Chaudhari
44 Anita 32 f House wife E-470, Beta-1 9891101520
45 kalpana 30 f House wife A-76, Beta-1 9999684218
46 suman Syam 33 f House wife A-90,Beta-1 9450903034
47 guddi 35 f House wife A-83, Beta-1 4290248
48 Reena Sharma 29 f House wife A-111, Beta-1 9717015938
49 Anupa Jakhmola 32 f House wife D-100, Beta-1 9891510241
50 Arti 31 f House wife C-500, Beta-1 4294075
52
ISHAN INSTITUTE OF
MANAGEMENT
&
TECHNOLOGY
MARKETING RESEARCH PROJECT
Dear Madam,
We Revati Raman Singh (ENR No.-RMR 2023) and Rakesh Ranjan Kr. (ENR No.-
RMR 2007)of “ISHAN INSTITUTE 0F MANAGEMENT & TECHNOLOGY”
are conducting a market research project titling –
“MOST POPULAR SPICES AMONG

FAMILIES’’
Kindly extend your co-operation in filling up this questionnaire and enable us to
conduct the research successfully. We promise that the information given by you will
be kept confidential.
Thanking you.
PERSONAL INFORMATION
NAME: - ……………………………………… AGE:- …………
OCCUPATION:
……………………………………………………………………………
ADDRESS:…………………………………………...........................…………………..
MOBILENO:-…………………………. Email id……………………………………...
Questionnaire
53
A) Branded B) Unbranded
C) Home-made D) Any other
A)M.D.H. B)Everest
C) Goldi D) Any other
A) Taste B) Quality
C) Price D) Variety
A) Yes B) No
C) Can’t say
A) Sabji masala B) Garam masala
C) Home-made D) All Of these
A) Yes B) No
C) Can’t say
C) Dissatisfied D) Highly dissatisfied

C) Dis-satisfied D) Highly dis-satisfied
54
A) Cheaper B) Availability
C) Quality D) Other reasons
A) Quality B) Price
C) Availability D) faith
A) Agree B) Dis-agree
C) can’t say
A) Yes B) No
C) Can’t say
A) Yes B) No
C) Can’t say
A) Bottle B) Tetrapack
C) Satchet D) Plastic pack
A) Yes B) No
C) Little Bit D) Can’t say
55

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A MARKETING RESEARCH PROJECT

Submitted in Partial Fulfillment of the Requirement

Technology, Greater Noida ]

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

Research Objective. - : To know the women choice of spices

Name of the researcher. - : Mr. RAKESH RANJAN KR (RMR2007)

Name of the guide. - : Mr. Ramesh kumar (BM14041)

Area of study or extent.- : DELHI AND NCR

Sample unit. - : Females

Research tool. - : Primary data through

Questionnaire & pie chart.

Methodology. - : Exploratory & Conclusive research.

Submitted to : Dr. D.K Garg

( Ishan Institute of Managemet &

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

2, KNOWLEDGE PARK, GREATER NOIDA.

E-MAIL:I SHAN _ RESEARCH @ YAHOO . COM

I AM VERY THANKFUL TO MR.SHASHI BHUSHAN (FACULTY OF IIMT) AND MR. RAJEEV

I would also like to acknowledge our immense gratitude to our honorable

Date: 28-01-2010 RAKESH RANJAN KR.

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

ENR no-BMR 14041

S.no. NAME OF RESPONDENT AGE CONTACT NO.

I Rakesh Ranjan Kr son of Sri Girija Prasad is a student of RM Section-H of

I Undertake that I have met personally to all the respondents and

Date: Signature of the student

Marketing research specifies the information required to address these issues,

S.No. Contents Page No.

Business needs certain kind of information in order to be able to satisfy their

Marketing research specifies the information required to address these issues,

The marketing process

Marketing research application

available in the market.

 To know about the choice of respondents regarding different

 To know the features looked for by respondents.

 To know the satisfaction level of the respondents about the spices

available in the market.

 To know about what kind of spices women prefer

 To study the buying behavior of women while purchasing spices.

“Marketing is a societal process by which individuals and groups obtain what

Several characteristics of modern business encourage the use of

According to American Marketing Association, “The systematic gathering,

NEED OF MARKETING RESEARCH:

In an era when the world population is going to be 9 billion by 2025 and

Despite the difficulty of establishing an entirely satisfactory

1. Exploratory Research Design

2. Conclusive Research Design

Exploratory research design seeks to discover new relationships between

Research could be then used to determine if the hypothesis was

Conclusive Research provides information that helps the executives

Conclusive Research studies can be classified as either descriptive or

Conclusive research includes the following four tools

The research size chosen was 150.

Research Method is the process in which only a few units of

The Questionnaire was framed in such a way to get continue

DATA COLLECTION METHOD:

Surveys have become so common in today’s world that the average

The methods of obtaining and collecting data are adopted in accordance

Questionnaire and observation are two basic methods of collecting data

 Versatility:- Probably the greatest advantage of the questionnaire

 Accuracy:- The data or information obtained by questionnaire

 Unwillingness of respondent to provide information: Most

 Inability of respondent to provide information: Despite willingness to

Observed(O) Expected(E) O-E O-E O-E O-E/E