Kusha Kapila

Digital Content Curator

North West Delhi, Delhi, India

Online Media

Current 1. Times Internet,

2. Freelance

Previous 1. RockNShop.com - Curated Luxury Experience,

2. Razorfish,

3. Fashion Forward Trends

Education 1. National Institute of Fashion Technology

500+connections

View Kusha Kapila’s full profile. It's free!

Your colleagues, classmates, and 500 million other professionals are on LinkedIn.

View Kusha’s Full Profile

Kusha Kapila’s Activity

 Kusha Kapila liked this

This tells me a few things: - Aditya Birla Group has no...
Summary

Digital content innovator and campaign manager

Experience

Junior Fashion Editor

Times Internet

August 2016 – Present (1 year 8 months)

"The time to take the next leap in innovative fashion content is now, and by the time you'll finish
reading this, it will have been taken."

Execute fashion content spanning entertainment, fashion weeks, and industry trends and news
(trending)

Contribute in creating IPs that further brand collaborations. The wedding microsite is one such IP that
has invited collabs.

Contribute in building the fashion section as one of the strongest drivers of traction (and collaboration)
on the website

In the last six months, have also taken to video content, and rather successfully so, both as an associate
producer and as, talent.
Currently, the website is top-ranked in Facebook video views under the lifestyle section.

Having contributed in a building a voice for the fashion and lifestyle section, the way forward for me is
to propel the website as one of the top-ranking ones, when it comes to original (and engaging) fashion
content (videos + features + IP)

 Content Developer

Freelance

July 2014 – Present (3 years 9 months)

I will spend hours looking for the most appropriate word/phrase for you brand, which will obviously be
preceded by long and passionate conversations where I will help you decode your brand better.
Exhibit A - I am tempted to use the phrase 'painstaking detail' to elaborate on my skill but since I know
that will instantly evoke a cringe from the majority, allow me to introduce my skill as a shape shifting
weapon that will respond in your defense, precisely how you envision. Too intense? We can tone it
down.

Your voice, my words, your ink, my pen.

Head - Digital Content | Strategy | Brand communication

RockNShop.com - Curated Luxury Experience

September 2014 – August 2016 (2 years)

- Solely responsible for curating the voice and the visual identity of the luxury website together with
building effective strategies targeted at maximizing consumer engagement across all channels, all of
which is conducive to generating sales.

- Actively involved in decisions pertaining to website’s and blog’s user interface. In an event of any
upcoming campaign, not only responsible for its foundation and successful implementation but also for
accountable for creating a sitemap for campaign-tuned categories.

- Responsible for devising content plan for the website, direct marketing (newsletters & SMS) social
media and other alliances.

- Heading a team of content writers and graphic designers.

- Actively involved in marketing strategies, campaigns and sales.

- Ideated an annual Christmas campaign which is now an intellectual property of the company.

- Devised a content plan for live coverage of New York fashion Week Spring' 16 across all platforms
(website and social media)

- Responsible for visual communication and the content of the website from the homepage banners and
miscellaneous creative communication to campaign communication.

- Trend forecasting is a forte. Responsible for the blog on the website – the content varies from seasonal
trend reports to weekly features.
- Curate men/women trend reports ranging from apparel, accessories to color and beauty trends.

- Handle content for offline purposes, from PR related queries to devising proposals for Investors.

- Well - versed with SEO optimization and Wordpress.

Copywriter

Razorfish

May 2014 – September 2014 (5 months)

Digital Content and BTL activations

Working on digital content and retail campaigns for Grohe Asia-Pacific apart form actively being involved
in pitches for PNB MetLife, Panasonic, HT Brunch, HP and such.

Trend Analyst & Features Writer

Fashion Forward Trends

February 2013 – April 2014 (1 year 3 months)

Trend analysis involves reviewing fashion and more importantly, trends at a microscopic level.

-On the editorial team for Spring’15 forecast, researched micro and macro trends and further created
relevant and inspirational moods for the season. Involved in curating mood boards, sillhouette, fabric
and colour stories for the same. Currently working on the second volume of the book focusing on
product development.

-Researched and conceptualised denim, runway and trend reports for Menswear and Womenswear for
Spring’13, Fall’13-14, Resort’14, Spring’14, Pre-Fall 14 and currently working on Autumn/Winter’14-15.

Responsible for content generation of the website www.fashionforwardtrends.com. Handle runway

analysis and editorial reviews for fashion weeks across the globe(London, New York, Paris, Milan,
WIFW). Also worked on feature articles-designer interviews, trend stories, street style features.

-Generate content for FFT’s bi-weekly newsletter for designers and exporters covering color stories,
sillhouettes, embroideries and moods & inspirations for the coming season.

 Fashion Correspondent

Apparel Online

February 2013 – April 2014 (1 year 3 months)

In charge of the fashion section of the magazine. Write content for features covering export business,
trend directions, colour stories and fashion news.

 Product Design Intern

Chisell Effects, Noida

January 2012 – May 2012 (5 months)

Conceptualized and developed a range of lifestyle accessories in leather.

 Merchandising Intern

Bhartiya International

May 2011 – July 2011 (3 months)

As a merchandising trainee with Bhartiya international, Bangalore, a leading export house for leather
garments, I handled product development and sampling for brands like Calvin Klein and Diesel, amongst
others.

Education
  National Institute of Fashion Technology

Bachelor of Design, Leather Design, 7.5 SGPA

2008 – 2012

 Indraprastha College For Women, Delhi University

Bachelor's degree, English

2007 – 2008

English Literature

Activities and Societies: Active member of Abhivyakti- The Dramatics Society of I.P. Colloge for Women

Volunteer Experience & Causes

 Volunteer

VoLIndia

PresentHealth

 Peer Educator

Naz Foundation (India) Trust

Health

The Naz Foundation (India) Trust is a Delhi Based NGO working on the issue of HIV and AIDs since 1994.
Naz India works towards preventing the spread of HIV/AIDS by engaging in advocacy, training and care
and support.Naz India is committed to raising awareness to prevent the spread of HIV and providing
support to those living with the virus and those affected by it with sensitivity and utmost confidentiality.
Having conducted sessions on HIV/AIDS awareness across Delhi, I was instrumental in helping them
compile significant data pertaining to the same.

Skills

 Fashion

 Trend Analysis

 Editorial

 Research

 Social Media
  Apparel

 Digital Content

 Fashion Writing

 Trend Forecasting

 Content Writing

 Digital Media

 Trendwatching

 Photoshop

 Fashion Blogging

 Marketing Strategy

 Blogging

How's this translation?

 Great

 •

 Has errors

Languages

 English

Native or bilingual proficiency

 Hindi

Native or bilingual proficiency

Projects

 DHIKCHIC BAZAAR

An online encyclopedia for all places fashion in Delhi.

· A fashion portal, which streamlines a consumer’s fashion needs to their choice of market, price and
product.
· We tell the customer what all fashion products can they find in the shops, worth visiting, in the markets
of Delhi, ranging from apparel to accessories

· We do the brainwork and sorting for the customers. All they have to do is pick and choose the fashion
products, from the shops we get to them.

Team members:

o Kusha Kapila,

o Nikita Jain

 Designer Kanika Goyal Label profiling

Content development for Kanika Goyal's designer profile, Fall Winter'14 & Spring'15 collection

Team members:

o Kusha Kapila

 Dhikchic Bazaar

Team members:

o Kusha Kapila

Publications

 FFT - Fashion Forward trends

Apparel Online

2014

Authors:

o Kusha Kapila,

o Kalita Lamba,

o Shraddha Gupta

Groups

ELITIFY.com - India's Premier Style Lounge For Men

 

Design Research

Fashion Journalism Professionals

FashionUnited - International Fashion Network

LUXURY, FASHION & LIFESTYLE EXECUTIVES