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20 Year Outlook

Philip McKinney
podcast@killerinnovations.com
Rewind: 1987

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Freeze-frame: Today

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Fast-Forward: Tomorrow 2027

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What is going to change?

• Social Dynamics
• Personal Entertainment
• Intelligent Networks
• Gadgets
• Ubiquitous Content

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Social Dynamics
[2010] media experiences converge
Mediascape-like experiences enable the enhancement
of virtual entertainment overlays to physical world
scenarios for gaming and interactive tourism the physical and
[2015] virtual collaboration
virtual worlds will
Globalization will drive the need for virtual
collaboration (leverage the best expertise wherever it
blur
is)

[2020] Second Life communities


Virtual environments will be highly usable,
personalized, and preferred for interaction and
community building for lifestyle and business value.

[2025] virtual communities gain legal status


Virtual communities will gain recognition as distinct
entities separate from the physical world with its
unique needs for rights, privacy and law.

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Personal Entertainment
[2007] smart TV’s
Digital TV’s are “always connected” and offer a
multitude of movie, music, gaming, and interactive
entertainment through new content providers. media and
[2015] smart house
entertainment
Intelligent devices in the home will seamlessly interact
with each other and share personalities
with no
boundaries
[2020] content anywhere and any device
Content will be dynamic and accessible via any device
or multitude of devices wherever the users have a
desire.

[2025] entertainment at-will


Personal entertainment will be driven by desire with
little or no consideration for time, location, context, or
technology…it just happens when we want it.

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Intelligent Networks
[2010] always connected
Seamless sessions through smart hand-off between
overlapping network boundaries

federated networks
seamless always
connected
[2015]
The Internet will be a concatenation of federated

connectivity
networks with seamless access and content across all
network boundaries.

[2020] mesh networks everywhere


Anypoint-to-anypoint networks will be commonplace
providing peer-to-peer access to all content in cities,
communities, homes, and BANs (Body Area
Networks).

[2025] the pervasive network


All static, nomadic, and mobile entities will be
connected and able to interact in real-time. Interaction
will be people-people, machine-machine, people-
machine.

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Gadgets
[2010] mobile broadband
Handheld and portable devices possess ubiquitous
connectivity to cellular and broadband networks.

[2015] the new personal computing


always personal
People’s new work+play lifestyles will incorporate
personal computing devices for all aspects: health,
in all ways
finance, entertainment, business, communicating,
recreation.
[2020] strong-specific
While there may be a few multi-function (i.e., weak-
general) devices, most will be purpose built strong-
specific that will perform 1-2 functions in people’s lives.

[2025] cognitive devices


People will have numerous network-aware, behavior-
aware devices in their lives with interface and
interaction via natural speech and motor methods
without keyboards or mice.

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Ubiquitous Content
[2010] programmed and online content
Scheduled cable and broadcast programming is
increasingly offered online and over mobile networks.

liquid media
[2015] open networks
Walled gardens and closed/controlled networks have
migrated to open, QoS-aware, service-rich networks.

Games
[2020] personalized advertising
Advertising is desired due to personalized, contextual,
and rich integration with main media and content.
Movies

Music
[2025] on-demand content
Over-the-air broadcast content has been displaced
largely for unicast, multi-cast, and peer-to-peer content TV
with on-demand access. Scheduled programming has
given way to location and persona context awareness.
Photos

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Concerns and Issues
• Pervasiveness of connectivity elevate privacy
concerns
• Communications and information overload will
be the norm
• Always-connected and always-on capabilities
will be advantageous
. . . but so will control

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Contact for Phil McKinney:

Email: podcast@killerinnovations.com
Blog: www.philmckinney.com
Podcast: www.killerinnovations.com

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