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assortment analysis www.perishablesgroup.


The Perishables
Group enabled the
bakery supplier to
A major bakery supplier asked the gory. PG conducted an assortment use the assortment
Perishables Group (PG) to identify study to help the major bakery sup-
the optimum number and attribute plier identify key cookie sizes and knowledge both
mix of items that should be carried flavors in successful cookie catego-
internally and with
in an in-store bakery cookie cate- ries for 10 retail accounts.
their retailer
accounts to
How many Relative demonstrate their
Regional Seasonal importance of
year-round and
preferences in preferences in year-round
category leadership
cookies to size and color size and flavor versus seasonal
carry cookie items


PG identified the optimal cookie Analysis for year-round and sea-

category assortment, based on fact sonal items.
and data gathered through the fol-
lowing steps, to increase cookie The PG analytical services team
category performance at selected then examined the top performing
retailers. attributes, and determined the most
popular size and package count.
PG first compiled 52 weeks of They then determined average dol-
cookie item performance data in- lars and volume per store/week per
cluding weekly item volume, dollars SKU for each occasion (Christmas,
and attribute information (flavor, Valentine’s Day, etc.). The results
size, ounces, package count). Ten were then compared to regional
retailers were then selected from the trends to find items that do well in
Perishables Group database, repre- the regions that the retailers cur-
senting the four different regions of rently do not carry.
the U.S.

PG separated cookie items into year Results

-round and seasonal items, then
determined top performing attributes PG was able to compile this infor-
(brand, flavor, subcategory and mation to create the optimal assort-
category) in dollars and volume ment strategy for each retailer and
per store/week via Pareto Curve calculate dollar opportunity.
1700 West Irving Park Road, Suite 310, Chicago, IL 60613 Telephone 773.929.7013 Facsimile 773.929.7014

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