1

By:
Trina | Dmitry | Peter | Alexa | Noel
 What & Why
2

Spotify has been valued as high as $20 billion, it

hasn’t been profitable yet; its net loss approached
$600 million in 2016
– Marc Hogan, Pitchfork
 What & Why
3

“SOAK UP THE SUN”

FESTIVAL

by

&
 What & Why
4

MILLENIALS
 Festivals
5

US / UK $1.5B
 Internal
6

NO. 1
External
7
 Trends
8

A study by Harris Group found that 72 percent of

millennials prefer to spend more money on
experiences than on material things.
- Saiidi, 2016
Operations
9
10
 Distribution 11

$75 / $195 / $475

Marketing 12
13
 Legal 14

Regulations Insurance
Contracts Int. Property
 Budget 15

Item Year 1

Staffing - $515,000
Venue Rates - $771,455
Marketing - $120,000
Insurance - $300,000
Merchandise + $148,750
Sponsorships + $170,000
Ticket Sales + $17,255,000
TOTAL PROFIT $5,338,850
 Strategy Timeline
16

Staffing Dates / Schedule Marketing

-6 Months out -4 Months out -3 Months out

Talent Venue / Permits Launch

-5 Months out -4 Months out -July 20th
3-Year Plan 17
10-Year Plan 18
19
 20

THANK YOU
 21
References
https://www.eventbrite.com/blog/music-festival-demographics-ds00/
https://www.straight.com/blogra/689186/pemberton-music-festival-security-guards-have-it-easy-today
https://www.youtube.com/watch?v=iQpGq4HguVs
http://treksideas.com/news-and-events/top-9-hottest-international-music-festivals-in-2017.html
https://wevetoblog.wordpress.com/2017/10/20/case-study-spotify-thanks-2016-its-been-weird/
https://www.iconfinder.com/icons/281090/calendar_date_day_event_graficheria_month_schedule_icon
https://twitter.com/chromamusicfest/status/982485548047585280
https://thinkvisuallydesign.com/create-custom-branded-graphics-using-duotones/
http://www.pinewoodbowltheater.com/mumford-sons-1img_9167-duotone/
http://blog.72lions.com/blog/2015/7/7/duotone-in-js
https://pitchfork.com/thepitch/what-spotify-going-public-could-mean-for-music-fans/
https://www.xmple.com/wallpaper/linear-green-gradient--c2-008b8b-90ee90-a-330-f-14-image/
https://en.wikipedia.org/wiki/Elite_(record_producer)
https://vegasexperience.com/free-concerts-fremont-street-experience-las-vegas-2018/
https://traveltourswall.com/list-of-summer-music-festivals-usa/
https://www.likeacoupon.com/2018/06/spotify-starbucks-drink-90-day-trial/
https://mashable.com/2016/09/08/uber-pandora-riders/#s5oQRFrhLOqw
https://www.theverge.com/2018/3/14/17117160/spotify-mechanical-license-copyright-wixen-explainer