Documentos de Académico
Documentos de Profesional
Documentos de Cultura
M AYO R O F L O N D O N B R A N D G U I D E L I N E S
CONTENTS
2 u MAIN MENU
CONTENTS
3 u MAIN MENU
O UR B R A N D S
4 u MAIN MENU
O UR C O R E P R INCI PLE
A C I T Y FO R A L L LO N DO N E RS
5 u MAIN MENU
O UR B R A N D P RI NCI PLE S
We show a true London We are dependable, We talk about things that We strive to create a
that Londoners know and genuine and honest. We are matter to the lives of the positive and united London.
connect with. straightforward and direct, people who live here. Our
so that Londoners can trust work supports a narrative London is exciting and
Our work is accessible to us and believe in what we and we use case studies of enticing. We encourage
all. We reflect the city’s say and do. real Londoners. active participation to help
diversity and openness. make London a better place
We speak to Londoners in which to live and work.
about things that matter
to them.
6 u MAIN MENU
O UR B R A N D TOOLS
We want our communications to be LOGO To find out more about our tone
striking, engaging and consistent. + of voice and copy style, see our
We want Londoners to know our work TONE OF VOICE A ND COPY editorial guidelines.
when they see it and be inspired to +
get involved. We use a set of practical T YPOGR A PHY
tools to ensure we do this. +
C OLOU R PA L E T TE
+
PHOTOGR A PHY A ND
IL LU STR ATION
=
CONSISTE NCY A ND
BR A ND REC OGNITION
7 u MAIN MENU
O UR LO GO S
8 u MAIN MENU
O UR LO GO S
C LE AR SPAC E
decisions.
people to plant, manage, restore and pleasure of eating home grown fruit.
harvest orchards in community areas.
9 u MAIN MENU
O UR LO GO S
C LE AR SPAC E
10 u MAIN MENU
O UR LO GO S
LOGO SI Z E
45mm on DL
11 u MAIN MENU
O UR LO GO S
M I NI MU M C L E A R S PAC E
12 u MAIN MENU
O UR LO GO S
LOGO O PT I O N S
* If you’re working with an external partner, let us know early so we can advise the best approach.
13 u MAIN MENU
O UR LO GO S
C OLOU R O P T I O N S
14 u MAIN MENU
O UR LO GO S
WI TH PART N E R S
01
TfL Double Royal
Sam Weight –
12 05 17 1016 x 635 mm 100%
ARTWORK 19755 Prudential Bike Ride BAU DR
15 u MAIN MENU
O UR LO GO S
S U P PO RT E D BY
space rules.
Poster
Supported_by_Metro_ad_V3.indd 1 16/03/2017 13:20:04
16 u MAIN MENU
O UR LO GO S
WI TH S PO N SO R S
17 u MAIN MENU
O UR LO GO S
S PONSO R LO G O S I N P R ACTICE
vertical centres. Light up your weekend with this feast for the senses.
london.gov.uk/diwali
#DiwaliLDN u @LDN_gov
P R E S E N T I N G PA R T N E R S u P P O R T I N G PA R T N E R S
#LondonIsOpen
DIWALI FE STIVAL
Sunday 16 October u 1 – 7pm u Trafalgar Square u Free
london.gov.uk/diwali
#DiwaliLDN u @LDN_gov
P R E S E N T I N G PA R T N E R S u P P O R T I N G PA R T N E R S
#LondonIsOpen
Poster
18 u MAIN MENU
O UR C O LO U R PALE T T E
C OLOU R VA LU E S
PINK C YA N GREEN
Our hero colour is pink. C0 M95 Y35 K0 C100 M0 Y0 K0 C100 M0 Y100 K0
R238 G38 B109 R0 G174 B239 R0 G141 B72
P 213 P Process Cyan P Bright Green
We have 11 core colours including #EE266D #00AEEF #008D48
black and white. We expand our colour
range by using tints of 20, 40, 60 and YE LLOW ORANGE RED
80 per cent. C0 M0 Y100 K0 C0 M70 Y100 K0 C0 M100 Y100 K0
R255 G242 B0 R233 G88 B20 R224 G0 B27
P Process Yellow P 164 P Red 032
The correct colour values for our #FFF200 #E85713 #E0001B
brand palette are specified on page
20, please use them. It helps ensure DARK PINK BLUE M U S TA R D
our work is consistent. C20 M100 Y35 K30 C100 M5 Y0 K47 C10 M40 Y100 K0
R158 G0 B89 R0 G87 B125 R220 G160 B0
P 228 P 308 P 124
#9E0059 #00577D #DCA000
PURPLE GREY BL AC K
C50 M89 Y0 K0 C25 M10 Y10 K85 K100
R121 45 B137 R54 G62 B66 R0 G0 B0
P 258 P 432 P Black
#792C89 #353D42 #000000
19 u MAIN MENU
O UR FO N T S
IN P R I NT
We always use Aktiv Grotesk. For legibility, our minimum type size is Primary font
For titles and large type we usually 12pt with 15pt leading. This is based
use bold weight. For body copy we
use regular weight.
on the Royal National Institute of Blind
People (RNIB) ‘See it Right’ guidance.
Aktiv Grotesk
When commissioning design work
externally please ensure they have
We use Arial only online or when Aktiv
Grotesk is not available. Arial regular
ABCDE FGHIJKLM
bought a licence to use the font for body copy and Arial bold for titles abcdefghijklnopqr
software. It is illegal for us to transfer, and larger type. 1234567890!#£?
send or make a copy.
20 u MAIN MENU
O UR FO N T S
ONLI NE
21 u MAIN MENU
O UR FO N T S
ST Y LI NG T E X T
We centre or left align titles in TITLE We always use Aktiv Grotesk Bold
capitals or sentence case.
HEADING set in caps with +100 letter spacing.
We set the leading at the same point
size as the text. The example shown
Title heading here is 22pt with 22pt leading.
22 u MAIN MENU
O UR TO N E O F VO I CE
Our tone of voice defines who we are Trustworthy and honest How we speak changes to meet
- it’s the words we want people to use We are dependable and keep the needs of a particular audience,
when they describe the work of the our promises. You can always channel or circumstance. But our
Mayor of London. trust what we say. voice is the same.
Our messages are simple and easy to Relevant and appropriate Find out more in our
understand with no jargon. We get to We focus on things that are important editorial guidelines
the point immediately. to the lives of Londoners. We ensure
our tone suits the message being
Personable and relatable given.
We are friendly and use plain English.
We want all of London’s communities Positive and optimistic
to understand what we do. That way We are optimistic for London.
people can relate to us. We encourage Londoners to get
involved in decisions that affect them.
23 u MAIN MENU
I L LU ST R AT IO N
• straightforward
• striking
• bold
• colourful
• relatable
The Hopper fare
• fun
has arrived
24 u MAIN MENU
I CO NO GR AP H Y
• simple
• clear
• relevant
• easy to understand
25 u MAIN MENU
W E B S IT E
26 u MAIN MENU
PR I NT E D MAT E RI AL
S U P P LI E RS P ROD UCTION
All print quote requests must go Please use the PDF/x-1a: 2001 setting We print on standard stock for regular
through our print management when exporting artwork as a PDF for or popular items. See the next page
company CDS. print. The artwork should also include for guidelines.
crop marks and bleed.
When printing multiple items for a
single project or programme like Request file copies when obtaining
posters and leaflets for an event quotes. As a standard, it is usually
use the same supplier to ensure five file copies for print items.
consistency.
chris.taylor@cds.co.uk
0113 399 4000
27 u MAIN MENU
PR I NT E D MAT E RI AL
Uncoated Amadeus Offset TfL Tube poster 635mm x 1016mm Use the following formula to calculate
DL leaflet 99mm x 210mm the size of a document spine (in mm):
TfL Tube poster 250 gsm
DL leaflet 350 gsm Mini poster 297mm x 475mm No. of pages x weight of paper
Square postcard 350 gsm Square card 148mm x 148mm
Mini poster 150 gsm A5 card/booklet 148mm x 210mm 2 1000
Certificates 300gsm A6 card 105mm x 148mm
Report cover 300 gsm A4 booklet 210mm x 297mm
Report insides 120gsm B5 report 176mm x 250mm
28 u MAIN MENU
PHOTO GR A P H Y
29 u MAIN MENU
PHOTO GR A P H Y
V E T T I NG
30 u MAIN MENU
PHOTO GR A P H Y
O U R BR AN D PR I N C I PL E S
IN P R ACT I C E
31 u MAIN MENU
PHOTO GR A P H Y
OU R BR AN D PR I N C I PL E S
IN P R ACT I C E
32 u MAIN MENU
PHOTO GR A P H Y
B E ST I MAG E S O F T H E M AYOR
Tree planting, Waltham Forest, Environment Brent housing development visit, Housing
33 u MAIN MENU
PHOTO GR A P H Y
B E ST I MAG E S O F T H E M AYOR
Cleaner Air for London Greenpeace event, London Living Wage Alchemy Coffee, Cleaner Air for London Greenpeace event,
Environment Economy Environment
34 u MAIN MENU
PHOTO GR A P H Y
B E ST I MAG E S O F T H E M AYOR
London Living Rent, Housing Cleaner Air launch in Putney, Environment London Fashion Week, Culture
35 u MAIN MENU
PHOTO GR A P H Y
B E ST I MAG E S O F T H E M AYOR
Kentish Town visit, Policing Safer London Plan launch, Policing Police and Crime Plan launch, Policing
36 u MAIN MENU
PHOTO GR A P H Y
B E ST I MAG E S O F T H E M AYOR
FO R FOR E WO R DS
37 u MAIN MENU
PHOTO GR A P H Y
B E ST I MAG E S O F T H E M AYOR
FO R FOR E WO R DS
38 u MAIN MENU
PHOTO GR A P H Y
CASE STUDI E S
39 u MAIN MENU
PHOTO GR A P H Y
E V E NT S
40 u MAIN MENU
PHOTO GR A P H Y
LOCATI O N
41 u MAIN MENU
PHOTO GR A P H Y
WE B SI TE
42 u MAIN MENU
PHOTO GR A P H Y
43 u MAIN MENU
PHOTO GR A P H Y
44 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
T WI T T E R P RO F I L E P H OTOS
Header spec
Upload size: 1500 x 500px
Max file size: 5MB
Formats: JPG, GIF, PNG
Profile photo
Upload size: 400 x 400px
Displays at: 200 x 200px
Max file size: 2MB
Formats: JPG, PNG
45 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
T WI T T E R PO ST
Photography post
Upload size: 1024 x 512px
Max file size: 5MB
Accepted Formats: JPG, GIF, PNG
46 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
FAC E BO O K P RO F I L E P H OTOS
Header spec
Upload size: 851 x 315px
Displays at:
820 x 312px on desktop
640 x 360px on smartphones
Max file size: 100KB
Formats: RGB, JPG, PNG
Profile photo
Upload size:
170 x 170px
Displays at:
170 x 170px on desktop
128 x 128px on smartphones
Formats: RGB, JPG, PNG
47 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
FAC E BO O K P H OTO PO ST
1200 x 900px
Photography post
(Landscape)
Upload size: 1200 x 900px
For Retina screens: 2400 x 1800px
Max file size: 5MB
Formats: RGB, JPG, PNG 1200 x 1200px
Photography post
(Square/vertical)
Upload size: 1200 x 1200px
For Retina screens: 2400 x 2400px
Max file size: 5MB
Formats: RGB, JPG, PNG
48 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
FAC E BO O K CA RO U S E L
Carousel spec
Upload size:
1080 x 1080px
Number of images: 3 – 10 images
Formats: RGB, JPG, PNG
49 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
FAC E BO O K P H OTO A D
50 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
INSTAG R A M PRO F I L E I M AG E
Profile image
Upload size: 180 x 180px
Formats: RGB, JPG, PNG
51 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
INSTAG R A M PH OTO PO ST
1080 x 1080px
Photo spec
Upload size:
Square format: 1080 x 1080px
Landscape format: 1080 x 566px
Portrait format: 1080 x 1350px
1080 x 566px
Formats: RGB, JPG, PNG
1080 x 1350px
52 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A
E MAI L H E A DE R S
Header Spec
Upload size: 560 x 280px
Max file size: 500KB
Formats: RGB, JPG, PNG, GIF
53 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A S H OT L I ST
54 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A S H OT L I ST
55 u MAIN MENU
PHOTO GR A P H Y
SO C I AL M E DI A S H OT L I ST
56 u MAIN MENU
PHOTO GR A P H Y
C ONSE NT FO R M S
Where an individual or group are the Please follow the relevant link:
focus in a photograph you need them
to sign a consent form. Adult consent form 18+
This should be done before the shoot. Child consent form under 18
Forms are on our intranet.
57 u MAIN MENU
PHOTO GR A P H Y
S U M M ARY
58 u MAIN MENU
PHOTO GR A P H Y
C I T Y H AL L I M AG E L I B R A RY
59 u MAIN MENU
VI DE O
60 u MAIN MENU
T E MP L AT E S
61 u MAIN MENU
T E MP L AT E S
1280 pixels
SO C I AL M E DI A CA R DS
720 pixels
photography or illustration.
62 u MAIN MENU
T E MP L AT E S
1280 pixels
SO C I AL M E DI A FACT CA R DS
720 pixels
accompanied by a related icon,
illustration or image.
63 u MAIN MENU
T E MP L AT E S
SO C I AL M E DI A
POLI CY Q U OT E CA R DS
64 u MAIN MENU
T E MP L AT E S
SO C I AL M E DI A STAT E M E NT S
65 u MAIN MENU
T E MP L AT E S
SO C I AL M E DI A STAT E M E NT S
66 u MAIN MENU
T E MP L AT E S
INSTAG R A M
67 u MAIN MENU
T E MP L AT E S
S H ORT H A N D
68 u MAIN MENU
T E MP L AT E S
SQ UAR E A N D 16: 9 FO R M AT S
C E N T R E PA N E L
START FRAME:
Event/video title appears on solid
colour panel.
1080 px
TI TLE HE RE
1200 px
TITL E HE RE
Panel 85% wide, 25% height of square
Panel centred over footage.
Text centred in panel.
Minimum type size 37.5 pt.
Font: Aktiv Grotesk Bold, 100 tracking
END FRAME:
# or Mayor of London logo on
solid colour panel. MAYOR OF LONDON LOGO or #
M AYO R O F LO NDO N LO GO or #
69 u MAIN MENU
T E MP L AT E S
BAS E PA N E L
START FRAME:
Event/video title appears on solid
colour panel 1/3 of the height of the
1080 px
tile at the bottom.
1200 px
Text centred in panel. TI TLE HE RE
Minimum type size 37.5 pt.
Font: Aktiv Grotesk Bold, 100 tracking TITL E HE RE
END FRAME:
# or Mayor of London logo on
solid colour panel.
MAYOR OF LONDON LOGO or #
70 u MAIN MENU
T E MP L AT E S
SQ UAR E A N D 16: 9 FO R M AT S
B L AC K T IL E
START FRAME:
Event/video title appears on solid
black tile.
1080 px
CE LE B R ATE DI WA LI
1200 px
TITL E HE RE
Text centred in panel.
Minimum type size 37.5 pt.
Bold colour: pink or yellow.
Font: Aktiv Grotesk Bold, 100 tracking
71 u MAIN MENU
T E MP L AT E S
STATE M E N T V I DE O F R A M E S
72 u MAIN MENU
T E MP L AT E S
P R E S E NTAT I O N T E M PL AT E S
STANDARD ( 4: 3) SC R E E N S
73 u MAIN MENU
T E MP L AT E S
E V E NT POW E R PO I N T W I DE
SC R E E N ( 16: 9) FO R M AT
#LDNeduconf # or URL
74 u MAIN MENU
T E MP L AT E S
E V E NT SCR E E N S L I DE S
STANDARD ( 4: 3) FO R M AT
Main headline
(32pt Arial Regular)
17pt Arial Regular body text appears london.gov.uk/events
here, body text appears here, body
text appears here, body text appears #EventHashtag ◆ @LDN_gov
75 u MAIN MENU
T E MP L AT E S
D L LE AFL E T S
99mm
Front
Back DI WA LI
• main body text left aligned or Really Good by David Shrigley FE S TI VA L
From 29 September 2016 Sunday 15 October u 1 – 7pm
centred (max 60 words) Fourth Plinth ◆ Trafalgar Square Trafalgar Square u Free
london.gov.uk/fourthplinth london.gov.uk/diwali
• supporter logos should be a third of #fourthplinth
76 u MAIN MENU
T E MP L AT E S
148mm
SQ UAR E L E A F L E T S A N D
POSTCAR DS
We are delighted to invite to help us break the
Front
Guinness World Record for Speed Networking
148mm
Employees from 20 business sectors giving voluntary
Join the quiz for your school’s chance to win the Mayor’s
• supporter logos should be a third Award for London Knowledge. Schools compete online and
the best go to the live finals at the Museum of London.
of the width of the MoL logo and Find out more and register at
londonknowledgequiz.co.uk
77 u MAIN MENU
T E MP L AT E S
C E RTI FI CAT E S
in regular weight FO R YO U R C O N T RI B U T I O N TO T HE
A4
• text can be left aligned or centred
• supporter logos should be a third of Enter name here
Sadiq Khan
Mayor of London
78 u MAIN MENU
T E MP L AT E S
P U LL- U P BA N N E R S
• centred text
• photography should be full bleed - CRE ATIVIT Y
is clearly legible
• photography should follow the
photography principles outlined
on pg [to be updated on approval of
content]
79 u MAIN MENU
T E MP L AT E S
E XH I BI T I O N B OA R DS
This London Tree Week exhibition Share your London tree photos using
be square.
Instagram: @LDN_gov
Email: environment@london.gov.uk
© WTPL/Phil Formby
© James O Jenkins
Thanks to all in the London Tree
Yogdip Raghvani
Partnership who shared images Children at Griffin Primary School in Wandsworth
Volunteer at the UK’s Largest Careers Speed
to display.
The Woodland Trust offers free It is unforgettable, rewarding Networking Event for Young People
trees to UK schools. They believe that and educational.
planting trees is an experience every
child should have.
80 u MAIN MENU
T E MP L AT E S
COPYRIGHT CONTENTS
Greater London Authority
June 2018
Published by
Mayor’s Foreword 5
Greater London Authority
City Hall Vision 7
The Queen’s Walk
Setting the Scene 10
More London
London SE1 2AA Objectives and Priorities Error!
Bookmark not defined.
www.london.gov.uk
emailing creative@london.gov.uk
For those who know where and how to access it, London is a city full of opportunity. Every
year, thousands of young people flock to London to make the most of the capital’s varied
Setting the Scene job opportunities, which can help them on the path to a rewarding and fulfilling career. And Strategy Indicators
many young Londoners are well-positioned to access the city’s most popular jobs and
professions. The capital’s schools now have the best GCSE results in the country. In The indicators in table 1 will be used to measure the impact of the Mayor’s
London, 83 per cent of further education and skills providers were rated good or Skills for Londoners Skills and Adult Education Strategy.
The full Skills for Londoners Strategy Evidence Base and executive summary have been
published with this strategy and are available alongside the results of the public outstanding by Ofsted, at their most recent inspection6. This year, four of London’s
consultation on the draft strategy and opinion research with Londoners. This section draws universities were listed among the world’s top 407. Table 1: Skills for Londoners Skills and Adult Education Strategy Indicators
out key contextual issues relating to the strategy priorities, informed by this primary and
secondary research. It also includes input from the four borough sub-regional partnerships But many Londoners still do not benefit from the opportunities that are available. While Ref Headline Indicator
– Central London Forward, Local London, South London Partnership and West London employment rates in the capital have increased recently, unemployment in London is still
Alliance (see annex 2 for the boroughs included in each of these) highlighting any specific above the national average8 and some groups remain under-represented in the labour SS1 Participation in learning:
publishing).
homeless households living in temporary accommodation in England15. A recent study
estimated that one in 50 Londoners is now homeless16.
• Low levels of qualifications and skills holding many Londoners back,
particularly in literacy, English language, numeracy and digital. These headline indicators directly relate to the priorities and objectives set out in this
strategy and the strategy duration of a decade. As far as possible, performance against
• A lack of an effective careers information, advice and guidance offer for these indicators will be broken down by target groups to ensure that improvement in social
mobility within London’s harder to reach communities can be monitored.
Londoners, limiting the ability to upskill/reskill and progress in work. 6
OFSTED (2017) ‘Further education and skills inspections and outcomes as at 31 August 2017’
7
Times Higher Education (2018), ‘The Time Higher Education World Ranking’
8
Based on analysis of ONS Labour Force Survey data. The Skills for Londoners Framework, published in conjunction with this strategy, defines
• The changing nature of work due to technological advancements and the 9
Based on analysis of ONS Annual Population Survey, Oct 2016 to Sep 2017.. and sets out in more detail some of the key outputs and outcomes that will be measured
increased need for digital skills to find work and access public services. 10
The Equality and Human Rights Commission (2016) ‘Is England Fairer?’ p47. for projects and programmes directly funded by City Hall budgets. These include the
11
Annual Population Survey (APS) 2016,, provided by GLA Economics, accessed via Nomis.
12
Trust for London (2017) ‘London’s Poverty Profile’ p85.
devolved Adult Education budget (AEB), European Social Fund (ESF) and Skills for
• The soaring cost of childcare in London posing a significant obstacle to 13
Trust for London (2017) op.cit. p88. Londoners Capital programme.
parents - particularly women - accessing education and employment 14
MHCLG Live Table 775
opportunities.
15
Ibid. It is expected that the Skills for Londoners Strategy will also contribute to some of the
16
Shelter, ‘Life on the margins: Over a quarter of a million without a home in England today’ (press release), wider indicators in the Mayor’s statutory Economic Development Strategy. The indicators
(2016)
81 u MAIN MENU
T E MP L AT E S
Copyright Contents
Contents level 1 5
Published by Liciemnius 6
Greater London Authority
City Hall Epora coenihi 10
template.
The Queen’s Walk
London SE1 2AA Liciemnius 13
Epora coenihi 17
london.gov.uk
enquiries 020 7983 4100 Liciemnius 18
minicom 020 7983 4458
ISBN Epora coenihi 21
Liciemnius 22
Liciemnius 26
Epora coenihi 28
Epora coenihi 31
Strategy Title
Chapter heading
82 u MAIN MENU
T E MP L AT E S
“ Fectorbi factodis. S IT E A V E L E A EO S D E R E S E N IS to is eos eius dolupta sunt quateni Nihiti ullabore sequunt plabo. Itatisseque Pa doluptibust offici volendae perepe bla consequam dit etur? Empos dus, emperch ilitatem faccull uptatius rem “ Fectorbi factodis.
E X P E R U P T U R , E T Q U E L AM maximus conesed maximin iandus eat nem que incimus quodis antis repuditae poriaer ibusam lam es exped eostium sam, comnihil eate cum ra voles dolupta ut aspitaqui doluptas nis quassimagnis
Apestra vocul officae ptatum harum quiatquia dolupti porehenimi, enient quam autempe idebis dion es ventur alignam nullabo restisque quodisq uiaepudis abo. Volestem. voluptatur sum vendictem quiamus Apestra vocul
At illab il et id quiscides doluptat ra illa umentiones esed modiore, quam et aut magnim quisci ipsanda soluptatio M E N T, S A N D E B I TAT E M E T reperspicias ea volupti dia parunt, diam volupta sanihilit lab inventi anihili accabor esecto volupta voluptat aut
comniat quias aboratias quas alicid ut litint que velis asperum reptur sincient velest, offic totatem reic tecus. D O LO R AT UR A M E V E N D I B E A con remqui debis dolupta tendem qui gnihilis est ut aliquam rehenie nimaion volore ius derciet litat quas dicid earit et
ero vel is dolorerum et aliscidempos alit et, officia perunda muscide peratur Q UA E D I D E L L AUTA dolore nis as molorerciis molor ratempe nulparuptat latem rem. Ita aped qui accum sitate premporrum ea sint pore,
20 % asimus iliberf errovita velecta spienisquia sequisquibus dem nossed quis mo que Am quas sum faccabo rporem num sam rferovitatem inullabore nobis et rero incillu ptatios apienda quidebit volupta ut ut iunt lab iusae nonsedis dendictor
perro cus. optatqui comnihi llabo. Nem quibus sitatur? Ent que dolori venimod quidestisi beaqui est, aliquodisit qui odit, sum quam am ecullor maioreium que num voluptas qui ab ipsanis illant la sitemos voluptat
ipsaperia simint quamet ut occum ommolupti cullesto maios plaborum, neste omnimus quo eumquas a eic utaquas anitas int pernam nis magnate aut hariore nducia diam sero dolo blab
Officie tureprovit ist voluptur, omnihic ipsunt accupicide exped qui berum Dipit exces si doloriberia quatur sin quas essi autectu ressitia nos imil to is eos eius dolupta sunt quateni labo. Parchillatum volorest, sequatatem intum verio dem. Nem volupta quodita
of the UK’s computer, aerunt, sum anduci derrorunt laborest, volo consequae. Et occuptatet, omnist consequat hilitat et harum nos aspid imagnia niatur sitatia pra velit facerum maximus conesed maximin iandus eat resequidebis es aped quam harum con nonet errum apiendit ut idella
telecommunications and digital cus dolor sum que necto molore restis illabo. Illes voluptasimus as estias dis qui simagni cumquibusam reritatquam ipsustionet de nonsent, occum aut im officae ptatum harum quiatquia dolupti verrovitatur rescien dentio maio minvelis dolorempor si alibustia ea conseque
content jobs call London their home vel maio ipsuntia dolupta sperem facest aut fugitassi berum nosamus sunt et rendem quam lautas ate nulliquat raepercius rerro od quameniat que mint. di ommolor itatempos explibus resenih dolupta nis volores tiscimus dignisti etur?
undaest, venectiumque sae si cus offic tenectu riatis et elignit fugia con volecum as ipsam veliquaes am illuptur? icabor mincil ipistotae si rem. Nam ut ad quissinisqui nonsed modicie
eos assitat maxime nus, sit qui qui ut pror aborepe rferspidem reium deratem Arum volorum rem re cori ni cus quoste num, et volessim non pratur, sam ndandant faccus, sunt as audi dion Nam, audamet alit, nullore molori aut
ommolle ctatus, sam et modit velitia animin eos audis ex exeri derum volum Ut etus que non restotaturi volessita doluptatusda cumqui tem rempos eos quam, que prectotas quost volestius consenet a cupta num, in cus etur sinci quaestion es minum venia debisciur
quianiminis verissint et, alibus. ni odit latem dolest, aceaquatqui unto doluptat estis num nonseque alis acculpa rchilit, occulla ntusant et sedignate est, sit et officat andi derunt ut eaque nulluptatia comnimus aped que autaspelenis as quodi dolor reperna
40 % O ST R U N T L AN TO E AQ U U N DAE
eles dempori a videbis estis nos aut
velignam faciissi dolupta non remporror
asped eum ratquamus ut volesti aut as
magnim cum sequam, sam volectiossin
volorehenti beriamet quasper chillen
daecae accuptatias nonseque nihil mos
alicim volupis etum quo est, iur? pelluptatur aut quunt rero inctium fuga.
Nihiti ullabore sequunt plabo. Itatisseque
tquiate ctiuntem venes eiciaspe
suntibusanti rehenie ndantoriore ne
PO R U M N IS D ITAT simporro tendam eat estissequiam earchit aeptio mod ut aliti aliqui omnisim nessitas a cullut pori dolorum nonse volecuptaese dolo idelistiure con nem que incimus quodis antis repuditae veremporem el maio eliquid ut que nullab
faceat venis accaborae. Ecuptur sam am quiatib usapelicium facipid ebitiusdam, verepud andaeptae nientores excepudae perovid ut que nonsequ aerspe dolendel porehenimi, enient quam autempe idebis ipsam volessum quiduci asimossequi ut
Magnatet is explatquias experepro que repudio nsequi tem volupta turibus conseruptat. eicit eum dolorestia ditem fugit ea vit magniminvel mo qui te poratenectis molut faccumque que labor magnam is ipient.
of digital businesses say that maionsed mos dolora inulpa volorrum cipsam qui officium nate nobiste maio. as sunture molorenduci ditas plique que antes con pro omnimo tempedis ne is ut doleseque a voluptatquos qui
they face challenges finding non enderae corerum ut hit, sitaturestio Oles versperspici tempore mporuptus as Nem cor molorecatur sum facitam optionsequi idelis rat occum accus estiore sererit ibusaperi ommolup ad ut a verrum quis is mi, ut pori omnis Lit verchit etus et voluptae velessimus
skilled digital workers corae exeribus, odis sae nobit qui am fuga. Ut ea et ium velit et labo. Itatur exerferum ipsam abor serferia vel ilic autatentiam, conseri onsequas re culpa tassinc tasperiatur sum si cuptaturiae. que necus. Ed moluptibus, omni cusandi volores trumque volorep udandignis num
omnimus, occus sum eaquisitas si quis apis am, esti velest et essimporae est totatius int que estrupt ataerunt. iustibus et ommo eatur? Dunt pedit Nam ipsum quodi id magnihicae esti orruptatur aut ut dolupta ssitas sam fuga. aute maio. Es quam, quam faceaquas
ea num erchit dolore et fugiam que ero berumque plam int posa voluptatque haruptatem lit utat la nonsed quia iunt volupta vent, seris mod quis serchici Aquias diae num et qui corest voloriosa dusam que denihiti quia perci qui
qui dus, con re dit ut la ilibusam utam aut vent faceaquid que laccus et est Ipisi que consequas estibus acia volorib volor ressite mpores volorep taquae doluptatem ullitatatum aut aut reperistio siti rescim ratatis dolupta erorum sequam, ipsam expe porempor.
endesto taturem aut adipsus inullitate sit et quamet aute cum erspe pos eatia uscipis dolorerorem debitatum ventia
enimus, sandigendant ipic totatendicae idusdandit, isquam apist ligente mperiti quis reium que volorem consequiant
85 % aperitiur am nistorrum laut fuga. Nim unt untendiandae eostrum que nonsediti latur?
omnis demquas apeditiam quis et audi
od moluptaecti nus, ipienis veliaecatas
ate voluptum num rerferor aliquam
ellam, venda dellut landicipsae lam il Otaspis quam harcid quam re occus
84 119 m 2 30 10
aditae ellore, ut ut alit aut voluptae. Lant eaquia sequo inimi, simusae pelit aut experum dictur rehendaniat. children took part in cycle green screen built new street trees planted new bench seats installed
audiorupta niant latibus aut volestiaecum qui omniet eicaero tes utem vendictat training at five schools.
of recruits for junior tech
positions in 2015 had just finished accabo. Dit pro blaccus, cus at reiciis liquis ea dellorum, nonsequas magnatur Anim quam et faccaturis et arum qui
inctorest expelecae dit, ut essum adi re ratibusant hiliquis aut aborem. On enecte berchicabore re nisque aut acesedis
a computing-related degree.
es inctem rempe voloris ent, conetur, nimporem quiduciet ea soluptatatem ut videndu ciumqui bustium explibeari
quatem quae pelessusae ducilit laut od latur sus eossimi, quibus culloratiis maio repelit odit aut qui aut reptatis pellecabo.
quis alis ratur, enienda ersperit fugiti mostio quam ipsam et aut vitatis aspidip Itatem explici lluptin ihillab inci unt que
sitis maximpe rumquas volore quasper sumqui ut ommos autecte quidis utatem provitis essitionse nonse aliam.
83 u MAIN MENU
T E MP L AT E S
Intio voluptae. On rendae vit ero dellam, Dolo que net facium venet abor Tus et aute sequasi minullest ra On res que porrum num sitate debit et
volo offici acienimod magnihil et est, sandant aut por rendaniet elenduciat doluptatur? Udicideribus dolore destrum, fuga. Upta porerum, aliquisque et volente
quam, aut restionsed moles ad qui hici optae officatus. to mos eum si od eicimint, et mostrunt voles ad earciis qui ut dolest, occum
FIC ID M O LU P T U R veleste nobit mosam quamust exerum Ilit quodit, offictiis repernam liquis
idem et poribusdae. Ovid ut alis porecta dest reriosa comnimil ipsanitati rerspic
Quis et quiam voloreniet eosanis duntur, volupti dicimod itasperiores dessit, ipienime si dis nulluptatius ut fugia
enda coreium id quo voloribus debis qui nostiore mi, utem ullabo. Remped esto ipis etur aut omnis site nobit molupti
as reium ratio consequ ideris mi, tecatur et, quam, inverio tet laborpore earum et dolupitiis arum niscitis re vendamus ilit
rem ad minihit iusae. Nam nullam, aut optatiis eles arum ilit rerum, vide rerum inimaio renectur acerita tectur?
ipiet hil magnimi nvella que eatemqui cus sitaspi entiosam ut que adi as ea nam alia
volupta venis ut ullabor atatint faccum con corem debis enducim agnimusam Ut quatem quatum quibus, optatur
la nimollaut hiciet re ab iligeni dolupta re moleste delecerupis doluptat am ereperu ntorest, cus aligendis dolupta
spiduntium fugitiusanda eos cum qui ullaborro blandionsed magnis estiscium testias apist rem litatioris di dolore pe
con pro mi, sint excest a es volorepres doluptam sectaepedi doloritat. etur? Ihillenis eumquae cuscilles rem il
sapedi quod ut faciam elis inus, quo ex es molorumenda nonet estiis asimus
mintet quissi senti odiandi onsequate Explaboria nobit eum quid et ommodis molore re num rescit quiatem nulpa qui
des eossenit harum et resci doluptiur, apisimus estrum ea solut et voluptam quam ipicia eos evel moluptur remolor
serionsed que comnim faccus natur? volum repre minctat aliquat as sequunt arumquas et qui adionsequost ped
asperuntet, exeror res nos dolupic quistibus enimus ad et andenim aioremo
Otas ut autet ea quasped quae eniet idelles enihili quasint laut occumquae luptas aut aut omnihici doluptiam audae
iume pro estiunt doles quas mo et pra voloreiciume porempe rovitaectur venis natiusanto volupta eperum et,
et quae. Ucia ipid quistrume sim net autet ium il ilitibusae digent recto quiaessusdae nimporem quodigent.
ullabo. Igenis debis sitas es vel magnim ommolorpores eicius, es et optur, adi
ipiduci andaepe ribusapietur acesece offictotae pere nonsenda quiate doluptio. Ant, si disit ipsunto desendusda
atusam, imint exero eossit, consequia Ed qui dignat quo et incipsunt pre, nonsectiusam quid et, ius moluptaquia
et diae verae. Derum nis deliqui qui aut volesectatio con porro blam hit molo vella prerio eat quis maio odigend
volorioris nobisquos erferrovid et hit tet magnimus. aepudae pelenient.
et et magnien imillorento to min pel
magnime velesequia in re, ut re volorest Fuga. Nequia voluptassum qui beate dolo Ihil ipsapis delluptatem earchillabo.
ut hillaboribus veritii squiandic to illabo. bearum quas solupta ssimet pe nullatem Itatempore volessum quam re desequia
Et pration sercid exerchil ipsuntus, quas aut es seriaeperum ipsaperum et disque serum quae sit ilic temqui voluptaerum
entur mo molorit explis re ea volorepudi si iur apiendit dolorum fugit peritenihita sitiossuntes sus, ut volut maximus si
aliquosam sit rem dolo evendam vollabo. sit ad millabore non ni dolupici aut aut idenis vel eritat maximpo rrovitat asi dus
Et fugitae sant diciasi simintiae. Quis quibus et quate pos event moles enderis por sam, cone dignis ea pra cullisque
ditatem inciis eaque con cus ipiet adia magnien dersperum nonsequi consectur, ipsam cum re vollorehent.
non et dia cus dolorpori re mos a secercit nobis rem imilit magnimolo volent, quam
ut fuga. Impores alibus consed et pra conse essit dolum earchitatios voluptae Et harum nim esti omnihil luptatium as
nihitatio illam, volut volor re volorerumqui non res. ad quissi nat.
nume et aut aut aceptas verferum
exerisitatur aborem ium latur rehenis Temporume corro essitin ctoreium
ute pa que secestintis eres ni nobis idi voluptam nonsequo ventur? Quibus.
84 u MAIN MENU
T E MP L AT E S
30
que eum qui comnim delicia tiorro te moluptatur senimus expero odic tem quis audaest ut restiusanim quiasitaqui sunt ex et que nima quist moluptatem ius, vendipsunt untiatur? inimi, sed quatur, nonsequi offici alicia vendipsunt untiatur?
omnis ullupta dis quiate odi ut uta int sit molorem doles as am inveribus cus illest abo. Ihicto blaceatus, simincte aceptates arum rest qui acidus, sitem vel intissi debis apis et anda dolesto
new street trees planted et aut qui aribust ommoles nossus exere si aut odit lignis nus. rem qui repudam qui doloribus dolori quam, qui occulluptae. Et harum fuga. reperumque quis quid qui quate optis
rerchicilit aut apient ma volor auda dolecusapis minciis quidem. Ut aut Uptaten temolorrore dollorror mo quas dolum fuga. Ratibuscia nulpa et
eic tem que vit aturemolo mo est am Sernatatur aut dem lacculla voluptatem excea qui de consecae dem nimpore offictus re vitat. lab im exceatur? Qui berspel ipitiorpore,
quuntion ressers periore, in nossitis as dolorer uptaquibusam quas nobit molest, coressin rehenet ommodis nis incipit elis explatem. Tur autem is
eostium quibus quae ne si nobist, te quam resendam, unt ute lantur, id vitisi consecaes estem ratem alique sitio vendiam, sim et remporr ovidiciis
lantium que quid que non corehent aut excerorum reriosa sequate ssusantium cuptatestrum repratem rehendem ex et que nima quist moluptatem ius,
exero optatesed eatempo rerchil intibus, quunto quam earchil inci. quossunt parciunt accae electae perspid aceptates arum rest qui acidus, sitem
utempore, tem ut abor autat pro con quiae dolor aditiusandi sum faccum quam, qui occulluptae. Et harum fuga.
paruptatem ea pa sus identur, et oditemq Milla quis et min est ut maiorerio et vollorrum iusci cor rem alia quo que Uptaten temolorrore dollorror mo
uistis etur? aut poris expereperum in eostioreius volorum fuga. Bo. Is et ant. offictus re vitat.
Glossary A – Z
A Afdgr
aut restionsed moles ad qui optatia
Bndef
On rendae vit ero dellam, volo offici C
minctus non nus erchic te venitium quos acienimod magnihil et est, quam, aut
aut am non explige nditius est exerferae restionsed.
Andef Cndef
pre remquib.
On rendae vit ero dellam, volo offici On rendae vit ero dellam, volo offici
acienimod magnihil et est, quam, Bjooj acienimod magnihil et est, quam, aut
aut restionsed. Aut restionsed moles ad qui optatias restionsed.
Andef
On rendae vit ero dellam, volo offici minctus non nus erchic te venitium quos
acienimod magnihil et est, quam, aut aut am non explige nditius est exerfer
Ajooj Cjooj
restionsed. aepre remquib.
Aut restionsed moles ad qui optatias Aut restionsed moles ad qui optatias
minctus non nus erchic te venitium quos minctus non nus erchic te venitium quos
aepre remquib. aut am non explige nditius est exerfer
Ajooj Bjff
aepre remquib.
Aut restionsed moles ad qui optatias On rendae vit ero dellam, volo offici acie
Ajff minctus non nus erchic te venitium quos nimod magnihil et est, quam, aut restionsed.
On rendae vit ero dellam, volo offici aut am non explige nditius est exerfer
Cff
acienimod magnihil et est, quam, aut aepre remquib
Bfdgr On rendae vit ero dellam, volo offici acie
resti onsed. aut restionsed moles ad qui optatia nimod magnihil et est, quam, aut restionsed.
B
minctus non nus erchic te venitium quos
aut am non explige nditius est exerferae
Afdgr Cfdgr
pre remquib.
aut restionsed moles ad qui optatia aut restionsed moles ad qui optatia
minctus non nus erchic te venitium quos minctus non nus erchic te venitium quos
aut am non explige nditius est exerferae aut am non explige nditius est exerferae
Bndef Bndef
pre remquib. pre remquib.
On rendae vit ero dellam, volo offici On rendae vit ero dellam, volo offici
acienimod magnihil et est, quam, acienimod magnihil et est, quam, aut.
aut restio nsed. Cndef
Andef
On rendae vit ero dellam, volo offici Bjooj On rendae vit ero dellam, volo offici
acienimod magnihil et est, quam, aut Bjooj Aut restionsed moles ad qui optatias acienimod magnihil et est, quam, aut
restionsed. Aut restionsed moles ad qui optatias minctus non nus erchic te venitium quos restionsed.
minctus non nus erchic te venitium quos aepre remquib.
aut am non explige nditius est exerfer
Ajooj Cjooj
aepre remquib.
Aut restionsed moles ad qui optatias Bjff Aut restionsed moles ad qui optatias
minctus non nus erchic te venitium quos On rendae vit ero dellam, volo offici acie minctus non nus erchic te venitium quos
aut am non explige nditius est exerfer nimod magnihil et est, quam, aut restionsed. aut am non explige nditius est exerfer
Bff
aepre remquib. aepre remquib.
On rendae vit ero dellam, volo offici acie
nimod magnihil et est, quam, aut restionsed. Bfdgr
Ajff aut restionsed moles ad qui optatia
On rendae vit ero dellam, volo offici acie minctus non nus erchic te venitium quos
nimod magnihil et est, quam, aut restionsed. aut am non explige nditius est exerferae.
Glossary page
85 u MAIN MENU
T E MP L AT E S
TR AFALG A R SQ UA R E
STAG E BR A N DI N G 15140 mm
1300 mm
• Header
• Scrims (left and right) E VENT TITLE
• Backdrop E VENT TITLE Stage header
2960 mm 8800 mm
All supporter logos should be applied
in mono. The event title appears in
capitals with x100pt tracking.
4900 mm
5190 mm
• as high-res, print ready PDFs Logo #01 Logo #02 Logo #03
• include Pantone colour references Logo #01 Logo #02 Logo #03
Logo’s appear in
Logo #01 Logo #02 Logo #03 Logo #01 Logo #02 Logo #03
10mm bleed Logo #01 Logo #02 Logo #03 Logo #01 Logo #02 Logo #03
86 u MAIN MENU
T E MP L AT E S
TR AFALG A R SQ UA R E
BALU STR A DE BA N N E R S 3850 mm
525 mm
• Left-hand side banner
• Right-hand side banner
• Supporters banner
Left-hand side banner
87 u MAIN MENU
T E MP L AT E S
S EC U R I T Y PAS S E S
67mm
97mm
• in CMYK colours
• Include crop marks allowing
3mm bleed
• with fonts outlined
88 u MAIN MENU
T E MP L AT E S
600mm
FE AT H E R F L AG S
2060mm
Please ensure feather flags
are supplied separately:
Image container
10mm bleed
• with the template guide on a
separate layer
Logo’s appear in
the bottom 1/3
89 u MAIN MENU
T E MP L AT E S
M ARQ U E E S I G N AG E
90 u MAIN MENU
T E MP L AT E S
A1 P ROGR A M M E B OA R DS
594 mm
E VE NT TITLE E VE NT TITLE
appear at the bottom of the board in
mono and be a third of the width of the MAIN HE ADLINE SCHEDULE
Mayor of London logo. 2 line descriptor (max) Introducing children to the shared
custom of head covering
Key info (pull-out)
Storytelling times every 20 minutes
Logos appear in
the bottom 1/3
91 u MAIN MENU