Advertising papers

Analytical Essay : Ethos and Advertising

This paper examines the use of ethos in advertising, concentrating onthe 'Got Milk?' campaign in
the United States.

Term Paper : Advertising Cell Phones to Boomers

Presents a literary review investigating the problem of how TV commercials by cell phone service
providers can better appeal to Baby Boomers.

Analytical Essay : In-School Advertising

Looks at the detrimental effect on children of advertising in educational facilities.

Cause and Effect Essay : Youth And The Media: The Harmful Relationship
This paper discusses the dangerous effects provocative advertisements have on today's youth and
focuses on a specific advertising campaign featuring Christina Aguilera in provocative poses.

Research Proposal : Advertising Connections to Baby Boomers

A proposal for a study on the importance of gearing more advertising to the Baby Boomer
generation in the U.S.

Research Proposal : Advertising Connection to Baby Boomers

This paper presents a research proposal to investigate the Baby Boomer generation and the
importance of effectively advertising to this age demographic.

Comparison Essay : Gender Roles in Advertisements

A comparison of the DeVry advertisement for the Chamberlain College of Nursing with the ITT
Tech advertisement promoting its School of Information Technology programs.

Analytical Essay : Femininity as Reflected in the Media

An in-depth examination of the exploitation of feminine sexuality in today's media.

Research Proposal : The Effects of Media Persuasion on the Young

Proposes a study that analyzes the effects of media advertising on pre-teens, teens, and young
adults.

Term Paper : Brands, Branding, Advertising, Market research

A look at advertising and some controversy that surrounds it.

Cause and Effect Essay : Advertising and Women in the Workforce, WWII
An exploration of the effects of World War II advertising on encouraging women to enter the
workforce, specifically, in California.

Marketing Plan : Marketing Proposal for Sunway Pyramid

This paper explores marketing strategies that could potentially make Sunway Pyramid, a large
shopping mall with low sales, more successful during peak shopping periods.

Persuasive Essay : The Dangers of Advertising

A passionate discussion on the potent effects of marketing and advertising on our society today.

Term Paper : Histories of American Advertising

A historical look at the world of advertising from several different perspectives.

Case Study : Internet Marketing

Talks about how the Internet is a powerful medium for communications and discusses Internet
marketing in detail.

Argumentative Essay : Controversial Television Advertising

A discussion of the negative impact of advertising on today's youth.

Analytical Essay : The Victoria's Secret Company

Looks at the marketing strategies of the lingerie company Victoria's Secret.

Research Paper : Marketing Concepts

A research paper on current techniques in advertising.
Persuasive Essay : Tension Between Media Owners and the Rights of Consumers
Argues that the interests of the government and owners in the creation of communication products
contradict the interests of citizens and society when it comes to having access to a wide range of
cultural expression.

Marketing Plan : Between the Chalk Lines

A marketing proposal for a company called "Between the Chalk Lines".

Analytical Essay : Website Analysis

Evaluates the website http://tiptop.myxco.com.

Case Study : Lager in the U.K.

An overview of the lager market in the U.K with a focus on marketing.

Case Study : Strategic Branding

An analysis of Dannon Corporation's strategic branding of its Activia brand.

Term Paper : Volkswagen's Advertising

A look at the advertising strategies of the Volkswagen company.

Analytical Essay : Evolution of Fashion Photography

This paper looks at the evolution of fashion photography and discusses how the fashion world
changed with new techniques and development in photography.

Analytical Essay : "I Want A Big Mac!"

An analysis of the effectiveness of McDonald's "I want a Big Mac" slogan.

Research Paper : Advertisements and Consumers

An in-depth exploration of the effects of food commercials directed at children and advertisements
by the pharmaceutical industry.

Term Paper : The Campaign For Comfort

The paper examines the abuse of painkillers by women, immediately after World War II.

Analytical Essay : Semiotics in Advertising

Looks at the role of semiotics in today's digital advertising age.

Persuasive Essay : Bringing Ethics Back to Advertising Starts with You

A persuasive paper on the lack of ethics in advertising.

Research Paper : US Alcohol Policy

An in-depth exploration of alcohol consumption in America and the regulation of this industry.

Term Paper : Medicines and Drugs in the United States

A brief discussion on the pharmaceutical industry, drugs in the modern health care system, and
drug advertisements.

Term Paper : The History of Chiquita Banana

This paper details the entire history of the Chiquita Banana enterprise, particularly focusing on its
advertising throughout its 100 years of existence.

Persuasive Essay : Teenage Smoking

A persuasive paper that tobacco advertising and lack of parental involvement is killing our
children.

Research Paper : Green Marketing

An exploration of green marketing, the advertising and supplying of environmentally friendly
products.

Analytical Essay : Dove's Campaign for Real Beauty

An examination of the success of Dove's 2005 "Campaign for Real Beauty" ad campaign.

Persuasive Essay : Advertising and Promotion

A discussion on the role of ethics and regulation in advertising policies.

Persuasive Essay : Ethics in Advertising

A discussion of the ethical issues in advertisements that promote weight loss products and muscle
building supplements.

Persuasive Essay : The Modern Culture of Manipulation

A discussion on how cultural movements or advertising are brainwashing American society for the
sake of profit.

Argumentative Essay : Advertising Unhealthful Foods to Children

A discussion on whether it is permissible for companies to market unhealthy food and non-
alcoholic beverages to children.

Essay : Advertising Effectiveness

A discussion on the factors that determine a successful advertising campaign.

Marketing Plan : Marketing Plan - deLeon

A marketing plan for the deLeon moisturizer, marketed under the Mark Kay name.

Case Study : Microsoft PR and Advertising

A presentation of the PR and advertising approach of the Microsoft Company with
recommendations for a future integrated marketing communication campaign.

Analytical Essay : McDonald's and Ethnic Minorities

This paper discusses the ethnic minority marketing strategy of McDonald's.

Research Paper : Media Bias

Presents types of media bias and their effect on society.

Analytical Essay : Misrepresentation of Poverty

A discussion on how poverty has been portrayed in the United States.

Comparison Essay : Cause-Related Marketing and Celebrity Endorsements

A comparison of the history, development and success of cause-related marketing and the use of
celebrity endorsements in promoting products.

Article Review : Advertising and Men

A review of William Sea's arguments regarding advertising and men in his essay, "Advertising Sets
a Double Standard for the Male Gender."

Business Plan : Family Entertainment Center

A business plan for a new family entertainment center called the Lazar Tag Facility.

Analytical Essay : The Art of Persuasion

An exploration of the art of persuasion through the media.

Research Paper : Children and Corporate Marketing

This paper provides an analysis of the commercial marketing of unhealthy food as it relates to
children.

Comparison Essay : Fast Food Advertising

Compares the website advertising of fast foods companies In-n-Out Burger and Subway.

Research Proposal : Magazine Advertisements and Gender Roles

This paper looks at magazine advertisements and discusses their influence on gender roles.

Persuasive Essay : Consumerism, Advertising and Society

An argument against the damaging effects of consumerism and advertising.

Persuasive Essay : Tobacco Advertising

A look at the advertising techniques that tobacco companies employ.

Research Paper : Negative Campaign Advertising

Reviews the literature about the effects of exposure to negative campaign advertising on voter
turnout.

Case Study : Media Plan For Steve and Barry's

A case study analysis of the marketing strategy of the apparel store, Steve and Barry's.

Persuasive Essay : Advertising Ethics

A discussion on the ethical issues involved in deceptive marketing practices.

Essay : Food Advertising

A brief discussion on the ethical, legal, and social issues in food advertising.

Case Study : Rockwell's Cafe and Bakery E-Marketing Assessment

A case study and marketing analysis of Rockwell's Cafe and Bakery.

Business Plan : Subway Sandwiches

Looks at sales promotion, public relations and a publicity plan for Subway Sandwiches.

Analytical Essay : Media Choice

Examines threes advertisement in which the media choice has been misplaced.

Analytical Essay : Mobility Today's Contest

Advertising papers

Analytical Essay : FedEx Advertising

An evaluation of the effects of advertising and promotional efforts on the FedEx brand's world-
class status.

Term Paper : Cable Advertising

A look at advertising on cable television with a focus on BBC America.

Marketing Plan : Expansion Marketing

A marketing program for the expansion of a restaurant business.

Marketing Plan : Harley-Davidson Marketing Plan

A marketing plan for a media campaign to attract women to Harley-Davidson motorcycles.

Term Paper : Is Don Imus a racist?

A discussion of an incident that took place when Don Imus made an inappropriate comment about
a female basketball team.

Term Paper : Gender and Conformity

An examination of how the level of compliance varies within gender roles and how this leads
towards stereotyping for both genders.

Analytical Essay : The Advertising of McDonaldization

A discussion on how fast food companies like McDonalds use advertising to appeal to us as
consumers.

Analytical Essay : Advertisement Analysis - Wendy's

An analysis of Wendy's television commercial for its new hamburger, the "Spicy Baconator."

Cause and Effect Essay : The Nintendo Wii

This paper explores the enormous impact of the Nintendo Wii on the world and on video game
technology.

Analytical Essay : Advertising Campaign Outline

The paper outlines a suggested advertising campaign for a children's toaster pastry - Kellogg's Pop
Tarts.

Research Paper : Sex in Advertising

An analysis of the symbolism of sex in advertising.

Descriptive Essay : Analysis of an Advertisement

An analysis of an advertisement of actress Gwyneth Paltrow with caption "I am African".

Poem Review : Integrated Marketing Communications

The paper discusses integrated marketing communications strategy at Nike and how this relates to
other businesses.

Case Study : Brand Reinvention

An analysis of McDonalds' brand reinvention.

Term Paper : Marginal Revenue and Over-Paid Athletes

The paper examines the phenomena whereby business concerns sponsor and endorse celebrities.

Persuasive Essay : Ethical Issues of Marketing

A persuasive essay against the unethical business practice of advertising sex, violence, cigarettes
and alcohol to children and adolescents.
Term Paper : Family Decision Making
A review of the factors that influence consumers purchasing habits.

Essay : Print, Art and Advertising

A look at the trends in the relationship between advertising, the print media and art.

Persuasive Essay : Athletes as Moneymakers

A paper arguing that athletes today are overrated, overpaid and mainly concerned with earning
more money.

Term Paper : WWII Propaganda Posters: Soldiers without Guns

An examination of how American national pride and fear were used in WWII propaganda posters.

Term Paper : Marketing Communications and Sports

This paper discusses the strategies of marketers who promote their brands by associations with
professional athletes.

Research Proposal : Negative Campaigns and Voter Turnout

A research proposal examining the correlation between negative election advertisements and low
voter turnout.

Term Paper : Representation of Men and Women in Modern Advertisement

A look at the representation of men and women in advertising.

Analytical Essay : "Save the Children" Website

Applies the principle of least effort motivation to the "Save the Children" website.

Marketing Plan : Retail Swimwear Stores

A marketing plan for the opening of retail swimwear stores.

Term Paper : "Nineteen Eighty-Four"

An analysis of Apple Computers' 1984 commercial that was based on George Orwell's novel
"Nineteen Eighty-Four".

Term Paper : Children and Television

This paper explores the link between children's health and the watching of television.

Term Paper : Google: The Epitome of the Perfect Business

A review of the success of the search engine Google.

Case Study : Kay Jewelers' Valentine's Day Advertisement

The paper analyzes an advertisement by Kays Jewelers and its effect on the public.

Persuasive Essay : Sponsors of the Olympics

A persuasive essay against certain company sponsorships of the Olympic Games.

Essay : The Star System in Hollywood

This paper looks at the star system and its contribution to the development of Hollywood public
relations and advertising strategies.

Analytical Essay : Representations of Masculinity vs. Femininity in Newsweek Ads

A look at how advertising in magazines can misrepresent women.

Article Review : Advertising in the US and Europe

A review of five articles that demonstrate the challenges of American companies advertising in
Western Europe.

Research Paper : The History of Blacks in Advertising

An examination of the misrepresentation of African Americans by early advertisers and the
progression towards their depiction as positive role models.

Research Proposal : Credibility in Sales

An analysis of communication strategies that enhance credibility for salespeople.

Research Paper : Personal Advertisements

Studies the differences of men and women in the attributes they seek in a date by using a content
analysis of personal advertisements.

Comparison Essay : Box of Chocolates

This paper discusses the identity and marketing of different chocolates, examining Milka Chocolate
and Ferrero Rocher.

Cause and Effect Essay : Fashion Models

A discussion on how the media influences women to be thin, affecting even those females who are
not overweight.

Persuasive Essay : Turn Off The Television!

A persuasive essay against the dominant influence of television in American culture, specifically on
children.

Analytical Essay : An Advertising Analysis

This paper provides a rhetorical analysis of a Trim Spa advertisement campaign.

Research Paper : Sponsorship Effectiveness

An in-depth study measuring the effectiveness of television sponsorship in Singapore in relation to
a service-related product such as MasterCard.

Business Plan : Marketing Strategy of GlaxoSmithKline (GSK)

An examination of the marketing strategy of GlaxoSmithKline (GSK) with a review of the position
of Sensodyne in the toothpaste market.

Term Paper : Direct Response Television

This paper discusses the growth of infomercials as a direct marketing medium.

Analytical Essay : Image, Metaphor and Narrative Motifs

A review of the manner in which the the media attach metaphoric meanings to a host of various
images.

Research Proposal : The Effects of Advertising

A research proposal to explore the correlation between advertising and consumer purchase motive.

Article Review : "Your Best Body in One Hour"

A review of the strategy and content of an article that Alwyn Cosgrove wrote for the magazine,
"Men's Health," entitled "Your Best Body in One Hour."

Case Study : Coca Cola

A review of Coca Cola's place in the market, and suggestions for improvement.

Cause and Effect Essay : Advertising, Technology and the Online World
Looks at the changing field of advertising because of the Internet and other technologies.

Marketing Plan : Public Relations Campaign

A proposal for a public relations campaign for the L'Oreal group of summer products.

Persuasive Essay : Prescription Drugs and the Health Care Industry

An examination of the rising costs of medicine and its effect on the health care and medical aid
programs.

Research Paper : Hotel Benefits Programs

A review of the benefit programs offered by the hotel industry with specific reference to the major
hotel chains.

Case Study : Hotel Augustin, Bergen Norway

A case study of the Augustin Hotel and the opportunities it has to succeed as an independent hotel
in competition with chain hotels.

Analytical Essay : The Bun and Thigh Roller

A critical evaluation of the "Bun and Thigh Roller."

Business Plan : Whirlpool Appliances and their Core Products

An overview of the media marketing strategy of the Whirlpool company and their related core
products.

Persuasive Essay : TV Commercials and Children

A review of the effects of television commercials on the eating habits of children.

Persuasive Essay : Children, TV and Video Games

This paper looks at the effects of television and video games on children.
Article Review : The Cultural Role of Advertising on Society
An analysis of the cultural role of advertising on society, as discussed by Sut Jhally in "Advertising
at the Edge of the Apocalypse."

Dissertation or Thesis : Fashion Print Media

This paper provides an examination of the relationship between fashion print media coverage and
fashion public relations in the United Kingdom today.

Term Paper : Masculinities in Advertising

An analysis of the role that masculinity plays in television beer commercials throughout the
Western world.

Persuasive Essay : Promotion Activities of Advertisers

Taking into consideration the traditional ad and promotions world, this paper looks at Internet
advertising.

Term Paper : National Youth Anti-Drug Media Campaign

An analysis of the goals, technical aspects, and results of the National Youth Anti-Drug Media
Campaign.

Term Paper : Marketing to Children

This paper explores the significant effects of marketing to children.

Case Study : Dell Marketing Analysis

An evaluation of how Dell's marketing strategy is executed online and in print.

Term Paper : Valpak

This paper examines how Cox Media's Valpak fits into a broader marketing campaign.

Persuasive Essay : Flavored Tobacco

This paper discusses the strengthening of legal provisions regarding the prohibition of the sale of
candy and fruit flavored cigarettes.

Cause and Effect Essay : Chinese and Direct-to-Consumer Advertising

An analysis of the effects of direct-to-consumer advertising on first and second generation Chinese
immigrants in America.

Persuasive Essay : Advertising - is it a Consumer Trap ?

A critical review of the effect of advertising on the general public.

Analytical Essay : Assessing HPs' Photo Printer Advertisement

The paper is an analysis on HP's adverting strategies for it's line of photo printers according to
modern advertising theories.

Comparison Essay : Internet Based Businesses: Social Networking Sites

A comparative essay on the marketing activities of Facebook and Hi15 internet websites.

Persuasive Essay : Children and Television Advertising

This paper discusses the influence that television advertising has on children in particular with
regards to sex and violence.

Comparison Essay : Propaganda, Advertising and Competition

The paper analyzes the differences between propaganda and advertising in a capitalistic society.

Comparison Essay : Cell Phones - Images and Texts

This paper discusses cell phones and looks at the relationship between images and text messages.

Analytical Essay : Marketing Analysis: Dove's Campaign for Real Beauty

Analyzes Dove's unique and very successful marketing strategy, Campaign for Real Beauty, which
took an old idea and presented it in a new and different way.

Persuasive Essay : Body Images in GQ and Vogue

This paper discusses magazine body images focusing on the ideas of active men and idle women.

Marketing Plan : Marketing Plan for Water Purification in India

A presentation of the issues affecting a marketing plan for a new water purification system for
India.

Descriptive Essay : False Advertising

An analysis of a particular advert for sport equipment that demonstrates how advertising can be
very misleading.

Essay : Advertising
This paper discusses the pervasiveness of advertising and includes an observation chart that lists
the name, type, and location of the ad.

Term Paper : Advertising and Women

This paper looks at the harmful effects of the media on women.

Descriptive Essay : The Quaker Oatmeal Box

An analysis and description of the Quaker oatmeal box.

Analytical Essay : Marketing of Gillette's 5 Blade Razor

An analysis of the target market and market penetration for Gillette's new 5 blade razor, the Buzz
Razor.

Analytical Essay : Cigarette Advertising

This paper analyzes cigarette advertising in Canada, especially the ethical aspects.

Comparison Essay : Persuasion Techniques in Advertising

This paper analyzes the persuasion techniques employed by two advertisements - a print ad for
Revlon Limited Edition and a print ad for Crest Renewal Whitestrips.

Analytical Essay : Adidas' "The Impossible is Nothing" Advertising

An analysis of the style, presentation, appeal and targeting of Adidas' "The Impossible is Nothing"
advertisements.

Essay : Intellectual Property Law - 'Passing Off'

A discussion on how the law of 'passing off' protects the descriptive and the functional.

Analytical Essay : Old Spice Magazine Advertisement

A cultural psychological, and marketing analysis of an Old Spice magazine advertisement.

Essay : Influence of Advertising

This paper studies the influence of advertising on the public.

Essay : A Molson Beer Advertisement: "I am Canadian"

An analysis of the Molson Beer advertisement "I am Canadian" with regards to advertising
strategy.

Research Paper : The Cultural Semiotics of Animation

An analysis of the use of animation in pop-culture devices such as advertising.

Analytical Essay : Mainstream Television Commercials

This paper analyzes television commercials, which were aired during an episode of "CSI: Miami", a
prime time television show, on September 19, 2005.

Case Study : Management Theory and the Coca-Cola Company

An analysis of the success the Coca-Cola company, focusing on various management methods.

Term Paper : The Ethics of Advertising to Children

A discussion of the ethics of advertising to children.

Essay : How Hennessy Creates Desire

This paper looks at Hennessy's urban advertising campaign and discusses how the company
creates desire among consumers.

Term Paper : Coca-Cola and Pepsi Cola: The Market Share Struggle
An explanation of the struggle between Coca Cola and Pepsi Cola and the marketing techniques
adopted.

Term Paper : Social Class and Cultural Products

An analysis of the significance of social class and race to advertising and marketing of consumer
products.

Persuasive Essay : Advertising and Women

This paper looks at body image, female sexuality and debt within the field of advertising.

Persuasive Essay : Advertising and Stereotypes

A look at the impact of mass media on people's attitudes and behavior.

Term Paper : The Dog Food Industry

An analysis of the factors that are taken into consideration in the marketing of dog food.

Term Paper : Demand and Supply in Relation to Cigarette Smoking.

An economic analysis surrounding the issues of habitual smoking.

Persuasive Essay : Television and Consumerism

This paper examines the origin of television and how it has changed over the years.

Case Study : Ethical Marketing

Advertising papers

Term Paper : Budweiser Advertising

The paper examines a TV Budweiser commercial from the 2007 Super Bowl.

Persuasive Essay : Cigarette Advertising

This paper explores the issue of cigarette advertising from a normative ethical perspective.

Persuasive Essay : Material Things, Meaning and Consumers

The paper explores the debate between Sut Jhally and James Twitchell entitled "On Advertising"
that looks at their views on consumerism, advertising and the relationship between people and
material things.

Term Paper : The Image of Women in Society

This paper examines the process of gender socialization as portrayed in various images.

Term Paper : Children Engaging in Society

An analysis of the ideologies of children and the roles they play in society.

Research Proposal : Eating Disorders and the Media

An examination of the effects of the media on an individual's body image.

Research Paper : House-Keeping and the Modern Advertisement

A look at how advertising still targets woman in a supposedly gender equal world.

Marketing Plan : Dole Fruit - Winter Advertising Campaign

An examination of Dole Fruit's winter marketing campaign.

Persuasive Essay : Advertising to Children

This paper argues that action must be taken against unethical advertising that is causing harm to
children.

Case Study : Marketing Estee Lauder Products

This paper looks at the marketing of an Estee Lauder product via the Internet.

Persuasive Essay : Media, Technology and Society

An examination of the influence of the media on society today.

Research Paper : Tweens Market Influences

An analysis of the expanding tween (tween is a word which describes an age group of pre teens
aged 8-12) market and its influences on restaurants and retailers.

Marketing Plan : Procter and Gamble (P&G) India

This paper is a marketing study to analyze Procter & Gamble's (P&G) launch of its Bounty paper
towels into India.

Term Paper : Effectiveness of Advertising

This paper discusses how to effectively measure an advertisement's effectiveness.

Article Review : Marketing Power of the Lesbian Community

Summarizes and discusses the articles, "Advertising and the Political Economy of Lesbian/Gay
Identity", by Fred Fejes and "Commodity Lesbianism", by Danae Clark.

Essay : Advertising and Society

This paper discusses how advertising became an ubiquitous part of modern society and the roles it
fulfills.

Argumentative Essay : Free Speech and Truth in Advertising

A discussion of whether limitations should be placed on advertising and the forms these
regulations should take.

Term Paper : "The Wave"

An analysis of the strengths and weaknesses of the 2006 Budweiser Super Bowl advertisement,
"The Wave".

Essay : Commodities and Sexual Identities

This paper explores the ways in which people use commodities to construct and express sexual
identities.

Term Paper : Papa John Pizza

This paper explores Internet advertising and e-commerce, with a focus on the Papa John Pizza
company.

Article Review : Marketers and Consumers

This paper reviews the article "The Marketing Relevance Imperative" by Peter DeLegge.

Descriptive Essay : Thomas Cook

A brief review of the website of the multinational travel agency, Thomas Cook.

Article Review : Bill Merrilees' Article: 'Radical Brand Evolution'

This paper analyzes an article authored by Bill Merrilees' entitled 'Radical Brand Evolution: A Case-
Based Framework' in the 2005 "Journal of Advertising Research".

Term Paper : Geico Marketing

This paper analyzes the Geico insurance company's successful marketing strategies.

Term Paper : Symbols and Emotions in Advertising

This paper identifies the semiotic elements in advertising.

Term Paper : Children's Television Advertisements

This paper analyzes the influences of advertising in children's television shows.

Research Paper : Children and Consumers

An analysis of the relationship between consumer behavior and children.

Research Paper : The Pragmatic Aspect of Advertisements

Compares the differences between the language of advertisements in newspapers in the United
States and newspapers in the Kingdom of Saudi Arabia.

Research Paper : The Ethics of Educational Advertising

An analysis of the ethics of educational advertising in Chinese and European markets.

Term Paper : Effects of Advertising on Body Image

An analysis of the effects of advertising on body perception, self-esteem and purchase decisions.

Research Paper : Women's Image in Advertisements

This paper is an analysis of the portrayal of women's image in magazine advertisements in the
United Arab Emirates (UAE), as based on a content analysis of the literature and on a convenience
sample survey of 50 female students.

Research Paper : Sports Sponsorship

An in-depth study exploring sponsorship within the Formula One racing series.

Research Paper : Highly Attractive Models in Advertising

A look at the negative effects associated with using highly attractive models for advertising beauty
products.

Term Paper : Measuring Advertising and Media Effectiveness

The paper compares and contrasts the traditional approaches to measuring advertising and media
effectiveness versus the digital ones.

Term Paper : The Sonic 1000 Personal Digital Assistant

An analysis of the pricing, marketing and promotion of the Sonic 1000 personal digital assistant
(PDA).

Term Paper : Sales Management

This paper discusses sales strategies, using the example of heating, ventilation and air
conditioning (HVAC) units.

Term Paper : Marketing Mix

An analysis of the elements that make up the marketing mix, specifically product, price, place and
promotion.

Term Paper : The Promotional Analysis of Ambien

An analysis of the impact of marketing on the sleep medication, Ambien.

Term Paper : Advertising to Children

A study of four articles that highlight the relationship between advertising to children and their
subsequent eating habits.

Term Paper : The Roaring Twenties

This paper discusses American culture and society during the 1920s.

Comparison Essay : Mac versus PC

A comparison of the success of advertising campaigns for Apple Inc. versus Microsoft.

Term Paper : Advertisements for The Times

An analysis of how the content and style of advertisements change with the times.

Term Paper : Advertising and Appearance Anxiety

An analysis of the effects that advertisements have on appearance anxiety within the female
population.

Research Paper : Tobacco, Alcohol and Gambling

This paper looks at tobacco, alcohol and gambling and discusses the evolution of vice advertising.

Research Paper : Johnson & Johnson's Marketing Mix

A review of Johnson & Johnson (JNJ), a recognized global leader and manufacturer of health care
products.

Term Paper : Imagery

This paper examines how to interpret the intentions behind advertising imagery.

Term Paper : Advertising

An analysis of the controversial nature of television advertising.

Term Paper : Online Video Advertising

An analysis of the online advertising marketplace.

Research Paper : Ethnic Clients of the Beauty Industry

A discussion regarding the influence of ethnic clients on the beauty industry.

Term Paper : Anti-Aging

A review of Relastin Skin Revitalizer, an anti-aging product currently on the market.

Research Paper : Advertising and Children

A description of the effect of advertising on children.

Term Paper : The Social Judgment Theory

An examination of persuasion techniques used in the field of advertising.

Research Paper : McDonald's Advertising

A discussion of the possible techniques to protect children from being targeted by advertising,
particularly by McDonald's.

Business Plan : Urban Marketing & Event Planning

A review and discussion of Dushane Urban Marketing Consultants.

Argumentative Essay : Advertising and Children

This paper argues, based on a literature review, that advertising may be more of an influence on
children than parents think it to be.
Comparison Essay : Visual Communication
A comparative qualitative content analysis of two visual advertisement texts in a healthcare
magazine.

Argumentative Essay : Controversial Television Advertising

This paper argues that parents are responsible for keeping their children from watching
controversial television advertising.

Research Paper : Diesel versus Benetton

This paper looks at the clothing companies, Diesel and Benetton, and discusses the selling of an
image.

Descriptive Essay : Commercial Persuasion

This paper examines how a Nutri-Grain commercial utilizes strategic elements of persuasion.

Research Proposal : Marketing Advertising: A Research Proposal

A look at the marketing research conducted for a new product.

Research Paper : Graphic Design Technology

A review of the history of graphic design technology.

Term Paper : Subliminal Advertising

This paper discusses subliminal messages and whether they can effectively alter behavior,
consumer patterns and states of mind.

Term Paper : Propaganda

A review of propaganda and the definitions thereof.

Business Plan : Wild Oats--A Marketing Analysis

This paper discusses the marketing strategy of the natural, organic chain of supermarkets known
as "Wild Oats."

Term Paper : Advertising

This paper discusses the theoretical and descriptive application of linguistics and retextualization to
the field of advertising.

Descriptive Essay : Defining Public Relations

This paper presents several definitions for public relations.

Book Review : The Decline of the American Diet

A review of the issues presented in three books; "The Food Revolution" by John Robbins, "Fast
Food Nation" by Eric Schlosser and "Genetically Engineered Food" by Teitel/Wilson.

Term Paper : Marketing

The definition and purpose of marketing.

Term Paper : Controversial Commercials

A look at the problem of controversial commercials and their effect on children.

Research Paper : Advertising

A look at the use of text in advertising.

Narrative Essay : Consumer Behavior

An analysis of the four Ps (product, price, promotion and place) of marketing and how they
influenced the writer in the purchase of a laptop computer.

Research Paper : Consumer Behavior

A look at the process of selective attention and how it relates to consumers.

Term Paper : Aspects of Advertising

An explanation of the positive and negative aspects of various advertisements.

Persuasive Essay : The Statistical Lie

This paper explores how statistics can often be misleading and delusional.

Research Paper : Advertising for Children

This paper examines the impact of food advertising on children.

Research Paper : Media and Sport

This paper researches the importance of the media's role in sports marketing.
Research Paper : The Impact of Media on Society
An examination of the commercialization of media in American society.

Term Paper : Starbucks

A SWOT (strengths, weaknesses, opportunities, threats) analysis of the Starbucks Company.

Essay : Advertisement and Natural Motivation

A look at advertising techniques.

Essay : Advertising In 2011

A discussion of the possibility of wireless advertising by the year 2011.

Term Paper : Economic Indicators

An overview of the use of economic indicators in advertising.

Research Paper : Sports Marketing

An analysis of the alternative forms of sports marketing to television promotions.

Business Plan : International Marketing

An analysis of factors affecting global marketing strategies of companies.

Article Review : Advertising Effectiveness

An analysis of the elements that create successful advertising, as discussed in Dan Padgett and
Douglas Allen's article, "Communicating Experiences: A Narrative Approach to Creating Service
Brand Image".

Marketing Plan : Coffee Marketing Strategies

This paper offers a marketing strategy and competitive analysis, taking into consideration three
different coffee shop companies.

Research Paper : United Colors of Benetton

This paper describes United Colors of Benetton's controversial advertising campaign.

Term Paper : The Maidenform Company

A review of the Maidenform Company focusing specifically on their advertising strategy.

Term Paper : Controversial Television Advertising

An overview of what constitutes controversial advertising on television.

Comparison Essay : The Effectiveness of Advertising

A summary of the advertising strategies of three major companies, their effectiveness on
consumers, and some recommendations to improve customer focus.

Term Paper : Beauty is Subjective

A discussion on the pros and cons of Dove's "Real Beauty" campaign ads.

Essay : Ethics in Marketing

A discussion of the ethical and legal requirements of providing product information to the
consumer.

Research Paper : "Puffery" in Advertising

This paper describes the advertising technique "Puffery" and the potential liabilities it may have on
companies that use it.

Essay : Creating a Marketing Mix

A review of the available marketing options and the mix of strategy in order to obtain the most
effective marketing campaign.

Essay : The Media and the Americanization of Canadian Culture

A discussion regarding how Canadian culture is being Americanized.

Essay : Advertising Culture of the 1920s

A discussion regarding advertising in the 1920s, in relation to advertising today.

Article Review : Children and Advertising

This paper reviews three articles discussing the issue of children being bombarded daily by
advertising, and the effect that these advertisements have on our children, and society as a whole.

Case Study : O'Reilly Associates and T&D International

A case study of advertising agency, O'Reilly Associates, and whether it should retain or terminate
its relationship with a long-term business client.

Essay : Advertising on American Television

This paper explores the role of advertising on American television.

Analytical Essay : Website Design Testing

Assesses an approach to testing website design.

Essay : Retail Advertisements

This paper examines retail ads and the impressions they convey