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  • STEP 1 - Demo Research: Store Age and Gendor. Example Wemon 24-55

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    Patric
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    This document provides steps for conducting demo research and setting up targeted Facebook ad campaigns. Step 1 involves researching demographics like age and gender for a target audience. Step 2 is using the demo research to target ads, such as creating ad sets targeted at women ages 24-55. Step 3 provides naming conventions for campaign, ad set, and ad titles. Step 4 explains how to set up the ad sets with objectives, placements, budgets, and exclusions. Step 5 discusses reporting metrics like ROI. Step 6 is about scaling up winning ad campaigns by retargeting audiences, creating email lists, and using different targeting strategies and ad formats. The overall goal is to find high-ROI campaigns and scale those up

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    This document provides steps for conducting demo research and setting up targeted Facebook ad campaigns. Step 1 involves researching demographics like age and gender for a target audience. Step 2 is using the demo research to target ads, such as creating ad sets targeted at women ages 24-55. Step 3 provides naming conventions for campaign, ad set, and ad titles. Step 4 explains how to set up the ad sets with objectives, placements, budgets, and exclusions. Step 5 discusses reporting metrics like ROI. Step 6 is about scaling up winning ad campaigns by retargeting audiences, creating email lists, and using different targeting strategies and ad formats. The overall goal is to find high-ROI campaigns and scale those up

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    24 vistas1 página

    STEP 1 - Demo Research: Store Age and Gendor. Example Wemon 24-55

    Cargado por

    Patric
    This document provides steps for conducting demo research and setting up targeted Facebook ad campaigns. Step 1 involves researching demographics like age and gender for a target audience. Step 2 is using the demo research to target ads, such as creating ad sets targeted at women ages 24-55. Step 3 provides naming conventions for campaign, ad set, and ad titles. Step 4 explains how to set up the ad sets with objectives, placements, budgets, and exclusions. Step 5 discusses reporting metrics like ROI. Step 6 is about scaling up winning ad campaigns by retargeting audiences, creating email lists, and using different targeting strategies and ad formats. The overall goal is to find high-ROI campaigns and scale those up

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    © All Rights Reserved
    Descargue como PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    de 1

    STEP 1 - Demo Research

    STORE AGE and


    Audience Broad Niche GENDOR.
    MEN/WOMEN
    Insight Tool Keywords AGE?
    Example Wemon
    24-55
    Slingly.com By Ricky
    Mataka
    Example: Cooking. Registered Nurse.. you want to
    see 2mil+ for this with a BROAD keyword
    Text

    Take the DEMO and AGE as


    STEP 2 - TARGETING W 24-55
    your starrting point for AD

    2nd/3rd Person
    .COM - to 1st Person. Wemon 24-55
    - IE: I am , Audience
    make FB IE: I love , I 360K - Mobile
    They, Size 200k to
    spit do like - I AM. & Desktop
    CAPITALS, 1mil - STOP
    MAINKEY.com etc.. News Feed.
    lowercase and RUN

    Your goal here is to come up with as many percise interests using this
    formula above. Use common sense to know when you have an
    audience if its a brand new target dont use for everything proove first

    STEP 3 - Naming Convention Step 4 - AD Set Setup

    Campaign - Ad Set. AD - Product Placements BUDGET 5 if Use Existing


    Objective - Increase Mobile and
    Product Title Title 1 and so you dont Post 1200 x
    Product Title Conversions Desktop
    - Gender - on know niche 1200 Photo
    - Date IE: WC News Feed
    Age - Feed 10 if you do Ad
    WC - I love I Love Cars - I Love Cars 1
    Cars - 9/24/16 M/W - 24-55 -
    M/D Conversion Window 1 Day for QUICK ads. 7
    Exclude - CA Days For Evergreen. Manual Bid If Know
    NICHE
    Retargeting -
    STEP 5 - Reporting
    and LLA &
    Purchase/ You MUST exclude LLA and CA audiences
    $10 Engagement? ATC Email
    KILL AD - from the MAIN WC adset.. Every Setup is by
    Dollars Likes Commetnts No CAs product not adset.
    Reangle
    Spent Shares Tagging?
    and revise

    Yes
    Step 4B - Ad Copy

    $20 Dollars Use Distruptive Impluse / Emotional Ad Copy. Non


    ROI LOOK for Spent NO Salesy and Suggestive. First Line a Micro Yes or
    YES Impulse Question - Second Line - Link With Call To
    100 to 300% SALES???
    ROI Action - 3rd Line is a Scarcity must go to CTA on
    The Goal Of Reporting is to
    Second Line.
    If 100 to 300% ROI then find winners and losers fast
    up buget on adset in 5 to based on ROI metrics. 10 to
    10 incriments.. watch ROI 15 no good engagement
    KILL 20 to 25 no sales KILL

    STEP 6 - SCALE
    STEP 6 - Notes

    The goal of scale is to make sure that you take EVERY


    aveneue and duplicate the winner campaign post
    everything and scale it to different targets, retargeting
    LLA 1% to LLA 1% to
    Email List LLAs - Email Uploads etc.. this is all based on winning
    Retargeting 4% With 4% With
    View / ATC / ROI products.. EACH scale campaign is based on 1
    Campaigns Broad Broad
    Purchase winner product.
    Interest Interest

    There are advanced methods of scale with ssoftware


    like Klavio / ESX / Automation Sequences.. once you
    PPE/CTW PPE/CTW find your winners and ROI is steady the goal is ot keep
    CTW ADS / as much traffic to it as possible.. I have noticed over
    1200x1200 & 1200x1200 &
    Video Ads many stores.. the AOV is 20 to 30 and the EPV is
    1200x628 1200x628
    always between 1 to 1.50 .. goal is to increase steady.

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