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Product:
This will be a fashion spread for the teenage lifestyle magazine A La Mode.
Theme:
Spring fashion
Model:
Jai Standing
Locations:
Image one - Latchford Locks
Image Two - Field
Image Three – Garage
Image Four – Woods
Outfits:
Image one – White t-shirt and black dress
Image Two – Denim Jacket, White long sleeved T-shirt and patterned skirt
Image Three – Blue Jeans, Black jumper with roses patterned converse
Image Four – Shorts, Yellow shirt
Props:
Image one – Earrings and Bracelet
Image Two - Earrings and Bracelet
Image Three - Earrings and Bracelet
Image Four – Earrings and Bracelet
Equipment Required:
DSLR Camera
Tripod
Schedule:
Fashion Spread One – Friday 18th
Fashion Spread Two – Friday 18th
Fashion Spread Three – Friday 18th
Fashion Spread Four – Friday 18th
Contingency Plans:
If the model can’t make the shoot or we can’t find a time to meet up I will have a backup model that
I can use instead so that the image will be ready to edit on time. If it is raining outside I have places
that I can shoot inside either my house or a friend’s house that I can go to where I can take the
images against the wall or I will go under shelter outside the backgrounds are still athletically
pleasing to the audience.
Application
In regards to copyright we have to make sure that I don’t use anyone else’s images in the
background or I don’t have any logos on the models shirts so that I don’t get copyrighted.
This is just something I need to be aware of and just do quick checks to make sure that nothing is in
the shot that I can't have in the shot.
Ethical Constraints
Rather than legal constraints, ethical issues are based on judgement. We must be careful in how we
express our judgement on certain things. They’re what society consider to be morally acceptable. If
something is seen to be ethically wrong then it’s first investigated to see if any laws have been
broke, to see if anything we showed in the video could’ve offended or bothered anyone. However,
even if we had offended anyone or created controversy on a topic it is not illegal nor have any laws
been broken despite it being seen as controversial. It could however result in an investigation from a
regulatory body like the BBFC, ASA and Ofcom and even being banned from being aired for a period
of time.
Application
For this I need to make sure that I don't offend anyone in what I portray in the image and ensure
that I’m not discriminating or offending anyone. This would apply to my magazine as there is a
chance that something in an image can be seen as highly offensive to someone so I do need to be
careful and ensure that nothing is don’t either in the image directly or in the background.
Trespass
Trespassing on land is a civil law which means if we break it we can be taken to court and the penalty
is decided upon there. Trespassing to land consists of any unjustifiable intrusion by a person onto
the land that is in possession of another person.
Application
I do have to be careful of this as I need to make sure that I have permission to take images wherever
I need to film and only film in places I have permission for.
Intellectual Property
Intellectual property is the ownership of an idea or a product, copyright, designs, patents and
trademarks are all forms of it. Having intellectual property helps you stop people stealing or copying
your ideas, intellectual property is on:
Your inventions
The names of your products and brands
The design and/or look of your products
The things you write, make or produce.
You get some types of intellectual property protection automatically but there are some that you
need to apply for. You own the intellectual property of something if you:
Created it and it meets the requirements for a copyright, a patent or a design.
Bought intellectual property rights from the creator or a previous owner
Have a brand that could be a trade mark like a well-known product name.
If you believe that someone has stolen or copied your property you can sue them in civil court which
could make you pay a fine.
There are a few different types of protection, some you have to apply for and some you get
automatically.
Types of automatic protection are copyright and design right, copyright can be on writing and
literary works, art, photography, films, tv, music, web content and sound recordings whereas design
right is just on the shapes of objects.
You have to apply for trademarks, registered designs and patents. Trademarks take up to 4 months
for the application and can be on product names, logos and jingles. Registered designs take up to a
month for the application and can be on the appearance of a product including its, shape, packaging,
patterns, colours and decoration. Patents can take up to 5 years and can cover inventions and
products such as machines, machine parts, tools and medicines.
Application
This doesn’t apply to me as I won’t be using any music so there for wont need to worry about this.
Privacy
Privacy law came about during the introduction of the Human Rights Act 1998, this was incorporated
into English Law with the European Convention on Human Rights. Article 8 of this protects your right
for your private life, your family life, your home and your correspondence (such as letters, telephone
calls and emails).
This means that we cannot use people's names without consent from them and cannot disclose any
private information that people do not want known. This means that we cannot get any footage
focusing on someone without their permission before it airs.
Anyone who believes this right has been broken can make a civil claim against the person in the
courts. If the claimant is proved correct this could result in an injunction banning publication of
information; damages and return or destroy the material gained from the intrusion.
Application
We need to be aware of this as we need to make sure we get permission to use the footage of
anyone that we are filming and also that we do not publish anything about anyone’s private life in
the video as this goes against it. If we go against it then we can be taken to court which is not good.
Defamation Act 2013
This act changes the existing criteria for a successful claim, by requiring claimants to show actual or
probable serious harm (which, in the case of for-profit bodies, is restricted to serious financial loss),
before suing for defamation in England or Wales.
It also enhances existing defences, this was done by introducing a defence for website operators
hosting user generated content and introducing new statutory defences of truth, honest opinion and
“publication on a matter of public interest”
Application
We would need to make sure that there is no Libel or Slander in our video. Libel is a written,
published false statement that is damaging to a person’s reputation. Slander is making a false
spoken statement damaging to a person’s reputation. Defamation is a civil law and you would need
to sue someone who you believe has damaged your reputation.
We would need to make sure that we don't make any allegations in our music video whether it be
text or spoken as this could mean that we are going to be sued which would not be a good outcome.