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180 TEXTBOOK OF COSMETIC DERMATOLOGY

to a miniaturized motor creating an oscillatory motion of the


brush head. This oscillatory sonic motion allows the brush bris-
tles to traverse the dermatoglyphics, facial pores, and facial scars
more adeptly than other mechanized cleansing methods.

FACE MASKS
Face masks are the last ancillary skin care product discussed
and consist of substances applied to the face for an extended
time period for therapeutic and/or esthetic purposes. Masks
are available for home purchase and professional use. They
may be packaged in a jar or bottle for immediate application
to the face or as dry ingredients in a pouch for mixing with
water. Some premixed masks are applied to a disposable cloth,
similar to the cleansing cloths previously described. The cloth
is shaped to fit over the face or body area and is removed from
the pouch moistened with the ingredients and ready for appli-
cation. Once the liquids have evaporated from the mask, it is
removed and disgarded. These instant masks are very popu-
lar in the Orient, but are quickly gaining popularity around
the world for their easy use and efficiency. Typically, a mask
is applied on a weekly basis to provide a time for relaxation,
an esthetically pleasing sensation, and skin benefits. There
Figure 20.2 An example of a currently marketed handheld are four basic mask formulations: wax-based, vinyl or rubber-
reusable cleansing pad for facial use. based, hydrocolloid, and earth-based.

Wax Masks
Handheld Reusable Textured Cleansing Pads Wax masks are popular among women who visit professional
The new environmental concerns regarding disposable cleans- spas for their warm, esthetically pleasing feel. They are com-
ing cloths has led to a revival of the old-fashioned cleansing posed of beeswax or, more commonly, paraffin wax to which
pad. Originally, these were textured flat rubber brushes with petroleum jelly and cetyl or stearyl alcohols have been added
a ring on the back for middle finger insertion. The pad had to provide a soft, pliable material for facial application with a
numerous tiny rubber bristles to which soap was applied and soft brush. The wax is heated in a pot placed in a water bath to
the face was scrubbed with finger pressure on the back of the control the temperature and prevent burning. Sometimes the
pad. Similar devices were in vogue for cleansing the male wax is dipped from the pot and painted over the face and other
scalp. These pads have seen a revival in the form of a flexible times it may be brushed over thin cotton gauze draped over
silicone pad with numerous carefully designed fingers that are the face. Gauze is commonly used to enable the facial techni-
stroked over the face (Figure 20.2). The back of the pad contains cian to remove the wax in one piece (11). Gauze also prevents
a suction cup to adhere the pad to the mirror or shower door the wax from sticking to the vellus hairs on the face, which
for easy use. These pads are reusable and designed to allow the may be painfully epilated as the wax is peeled from the face.
cleansing fingers to adequately clean the skin in and around Wax-based face masks temporarily impede cutaneous
the pores without injury. transepidermal water loss. This effect is limited only to the time
the mask is in direct contact with the face, unless a suitable occlu-
MECHANIZED SKIN CARE DEVICES sive moisturizer is applied immediately following mask removal.
Mechanization of the epidermabrasion process is known as For this reason, they are popular in persons with dry skin.
microdermabrasion. This is a procedure performed by esthe-
ticians and paramedical personnel where small particulates, Vinyl and Rubber-Based Masks
such as aluminum, silica, and baking soda, are sprayed against Vinyl and rubber-based masks are popular masks for home
the skin surface and simultaneously removed with a vacuum. use, since they are easily squeezed from a pouch onto the face
Microdermabrasion simply represents another technique to and removed in one piece. Rubber-based masks are usually
induce stratum corneum exfoliation, a natural body process based on latex, while vinyl-based masks are based on film-
that slows with advancing age. forming substances, such as polyvinyl alcohol or vinyl acetate.
A variety of devices are available to exfoliate the facial Because of the concern over latex allergy, there are no true
skin. These include rotary brushes that drag synthetic bristles rubber-based masks for home use.
across the skin surface to physically remove the stratum cor- Vinyl masks are squeezed premixed from a tube or
neum. These devices are sold with a special cleanser to remove pouch and applied with the fingertips or a wooden applicator
sebum and clean the bristles simultaneously. A variant of to the face. Upon evaporation of the vehicle, a thin flexible vinyl
this technology used scrubbing pads of various roughnesses film remains behind on the face. The mask is generally left in
to produce exfoliation. The scrubbing pads were held on the contact with the skin for 10 to 30 minutes and then peeled in
device head with adhesive and could be replaced when worn. one sheet by loosening the edges from the face.
These devices vibrated instead of rotating to remove skin scale. Vinyl and rubber masks are appropriate for all skin
A third type of facial cleansing device produces a sonicat- types. The evaporation of the vehicle from the wet mask creates
ing motion, similar to the sonicating electric toothbrushes. The a cooling sensation, and the shrinking of the mask with drying
handheld device runs on a rechargeable battery that is attached may give the impression that the skin is actually tightening.
ASTRINGENTS, MASKS, AND ANCILLARY SKIN CARE PRODUCTS 181

These masks can temporarily impede transepidermal water scrubs, woven sponges, or textured cloths. Textured cloths
loss while they are in contact with the skin. and reusable silicone cleansing pads are the newest introduc-
tion and can function like washcloths or may leave behind
Hydrocolloid Masks ingredients on the skin surface. Mechanized skin care devices
Hydrocolloid masks are used both in professional salons and attempt to deliver at-home microdermabrasion with rotary,
at home. Hydrocolloids are substances such as oatmeal that are vibrating, or sonicating motors. Finally, face masks deliver
of large molecular weight and thus interfere with transepider- both esthetic and skin care benefits in a professional or home
mal water loss. These masks are formulated from gums and environment.
humectants and enjoy tremendous popularity since many spe- Ancillary skin care is an interesting area that combines
cialty ingredients are easily incorporated into their formula- devices and products to offer innovative solutions to skin care.
tion. They are marketed in the form of dry ingredients in a These products can be used alone or in combination to deliver
sealed pouch that must be mixed with warm water prior to exfoliant, antiaging, moisturizing, astringent, or aesthetic ben-
application. The resulting paste is then smeared over the face efits. Most of the new introductions in the commercial skin care
with the hands or a wooden blade and allowed to dry (12). market have occurred in this arena, since the profit margin is
Hydrocolloid masks leave the skin feeling smooth and high and consumers are now focusing on cleansing as a way of
create the sensation of skin tightening as the water evaporates enhancing the skin appearance. While cleansing has tradition-
and the mask dries. Temporary moisturization can occur while ally been a method to obtain good skin hygiene and minimize
the mask is on the skin. Specialty additives such as honey, egg infection, a new concept in skin care is the expansion of cleans-
whites, chamomile flowers, aloe vera, almond oil, zinc oxide, ing beyond soap and water to include astringents, exfoliants,
sulfur, avocado, and witch hazel may be used to customize the facial scrubs, epidermabrasion, textured cloths, mechanized
mask. Many spas have their own special concoction. By vary- skin care devices, and face masks.
ing the ingredients, masks can be created for all skin types. In
addition, herbal medicine can be practiced by combining vari- REFERENCES
ous healing plants into a poultice for facial application. These 1. Wilkinson JB, Moore RJ. Astringents and skin toners. In: Harry's
hydrocolloid ingredients are well suited for the instant mask Cosmeticology. 7th edition. New York: Chemical Publishing
application previously described for home use. 1982; pp. 74–81.
2. Dietre CM, Griffin TD, Murphy CF, et al. Effects of alpha-
hydroxy acids on photoaged skin. J Am Acad Dermatol 1996;
Earth-Based Masks 34:187–95.
Earth-based masks, also known as paste masks or mud packs, 3. Van Scott JE, Yu RJ. Hyperkeratinization, corneocyte cohesion
are formulated of absorbent clays such as bentonite, kaolin, and alpha hydroxy acids. J Am Acad Dermatol 1984; 11:867–79.
or china clay. The clays produce an astringent effect on the 4. Smith WP. Hydroxy acids and skin aging. Cosmet Toil 1994;
skin making this mask most appropriate for oily-complected 109:41–8.
patients. The astringent effect of the mask can be enhanced 5. Yu RJ, Van Scott EJ. Alpha hydroxy acids: Science and therapeu-
through the addition of other substances such as magnesium, tic use. Cosmet Dermatol 1994; 7(10s):12–20.
zinc oxide, and salicylic acid. 6. Mills OH, Kligman AM. Evaluation of abrasives in acne ther-
apy. Cutis 1979; 23:704–5.
7. Sibley MJ, Browne RK, Kitzmiller KW. Abradant cleansing aids
SUMMARY for acne vulgaris. Cutis 1974; 14:269–74.
This chapter has discussed the various ancillary skin care 8. Durr NP, Orentreich N. Epidermabrasion for acne. Cutis 1976;
products for purchase in the current marketplace. Astringents 17:604–8.
represent a broad category and may impart both cleansing 9. Mackenzie A. Use of Buf-Puf and mild cleansing bar in acne.
Cutis 1977; 20:170–1.
and moisturizing effects to the skin, depending on formula-
10. Millikan LE, Ameln R. Use of Buf-Puf and benzoyl peroxide in
tion and skin type. Exfoliants, which became popular when the treatment of acne. Cutis 1981; 28:201–205.
glycolic acid was introduced to the antiaging marketplace, can 11. Gerson J. Milady's Standard Textbook for Professional Estheticians.
contain both chemical and physical exfoliating ingredients to Buffalo, NY: Milady 1992; pp. 240–242.
enhance desquamation of the stratum corneum. Physical exfo- 12. Draelos ZD. Cosmetics in Dermatology. 2nd edition. Edinburgh:
liating agents are commonly packaged as particulate facial Churchill Livingstone; WB Saunders 1995; p. 213.
21

Regulatory Overview of Cosmeceuticals


Lauren A. Hassoun, Howard I. Maibach, and Raja K. Sivamani

Cosmeceuticals are an intriguing and burgeoning field within clause (1), (2), or (3). Drugs are recognized by the FDA and
dermatology and the skin care market. This industry was esti- unlike cosmetics, approval is required for marketing (6).
mated to have generated approximately $8.2 billion in sales in Cosmeceuticals are cosmetic products that have medici-
2012 (1). Furthermore, researchers focusing on cosmeceutical nal or drug-like benefits. They are not recognized by the FDA
products highlight strong growth perspectives in the com- and approval is not required for marketing if pharmaceutical
ing years with a rapid compound annual growth rate of 7.7% claims are not made (5).
and the global cosmeceutical market reaching $42.4 billion by In the United States, regulatory oversight for the cosme-
2018 (2). While consumers in the United States spend more on ceutical industry is primarily provided by the FDA. As long
cosmeceutical products than all of Europe combined, consum- as no claims that would meet criteria for evaluation as a drug
ers in France and Germany spend the most within Europe (3). are met, cosmeceuticals are regarded as cosmetics for regula-
Although there is no strict definition for cosmeceuticals within tory purposes. The FDA does not possess any legal authority
the skin care industry or dermatology realm (4), they are typi- in the approval of cosmetic products before they are marketed,
cally considered cosmetic products with components that have but if a cosmetic product is determined to be misbranded or
“drug-like” benefits and properties. Examples of cosmeceuticals adulterated, they are able to take legal action. Thus, while cos-
include moisturizers, serums, topical antioxidants, retinoids, meceuticals may contain drug-like benefits, there is no regu-
peptides, and botanicals. As a category, they are believed to latory approval mechanism insofar as the cosmeceutical does
contain either one or a mix of ingredients that improve skin not make a claim that would qualify it as a drug.
condition and appearance without making an explicit asser- The regulation of cosmeceuticals is not well defined
tion on skin health. In addition to their aesthetic properties outside the United States. For example, in Europe, regulatory
which make them desirable for both consumers and patients, authorities consider many cosmeceuticals as cosmetics (3)
development of cosmeceutical products has several economi- while in Japan, they are treated as quasi-drugs (3). Even more
cal advantages, as the process of marketing them is simpler and obscured is the process in India, where multiple regulatory
they require less monetary investment than a drug, which may bodies may be involved without guidelines on product aims
require from $800 million to upward of $1 billion (5). for cosmetics and the term “cosmeceutical” is not included in
official legal definitions (3).
REGULATORY OVERSIGHT
The term “cosmeceuticals” is derived as an amalgam of cos- THE ROLE OF BOTANICALS
metics and pharmaceuticals. The Food and Drug Association Botanicals have an expanding role in cosmeceuticals due to the
(FDA) does not formally acknowledge the term “cosmeceuti- rapidly growing demand for the use of complementary and
cal” but notes that the term is used by the cosmetic industry alternative medical therapies (7). Specifically, several studies
to refer to cosmetic products that have medicinal or drug-like have evaluated the ability of whole botanical extracts and spe-
benefits (6). cific phytochemicals to modulate cellular functions (8–10). In
It is necessary to distinguish between cosmetics, drugs, this regard, botanicals may have valuable properties in addi-
and cosmeceuticals. Cosmetics are defined as either (1) tion to a cosmetic purpose. Yet despite these encouraging data,
articles intended to be rubbed, poured, sprinkled, or sprayed official claims need to remain guarded to be marketed as cos-
on, introduced into, or otherwise applied to the human meceuticals rather than a drug.
body or any part thereof for cleansing, beautifying, promot- Some botanical products have blurred the boundar-
ing attractiveness, or altering the appearance, or (2) articles ies of cosmeceuticals and drugs. For instance, two botani-
intended for use as a component of any such articles. Cosmetics cally derived dermatological preparations have received FDA
are recognized by the FDA, however approval is not required approval as prescription drugs. One is an extract of Camellia
for marketing (6). sinensis (green tea) composed of sinecatechins that is used for
Drugs are defined as (1) articles recognized in the offi- the topical treatment of external genital and perianal warts
cial United States Pharmacopoeia, official Homoeopathic (11). The second is a purified proanthocyanidin extracted from
Pharmacopoeia of the United States, or official National the South American tree Croton lechleri for the treatment of
Formulary, or any supplement to any of them, (2) articles diarrhea associated with anti-HIV drugs (12).
intended for use in the diagnosis, cure, mitigation, treatment, In recent years, there has been greater demand for
or prevention of disease in man or other animals, (3) articles “organic” cosmeceuticals as a result of the growing demand
(other than food) intended to affect the structure or any func- for natural and botanical alternatives. In the United States,
tion of the body of man or other animals, and (4) articles the standards for “organic” are not set by the FDA but by the
intended for use as a component of any article specified in United States Department of Agriculture (USDA). The FDA

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