Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Learning Objectives
Agenda
Summary
Agenda
Summary
Collaborative
Showroom
Online Order
Shopping Invoicing & Status
Customer Basket, Order Payment
Management
Pricing, Product
Availability
Product
Configuration
Product Catalog,
Search
Browser
Browser
Web
Web Catalog
Catalog Search
Search Engine
Engine Shopping
Shopping Basket
Basket Pricing
Pricing Engine
Engine
Product
Product Order
Order &
& Quote
Quote Online
Online Billing
Billing
E-Analytics
E-Analytics
Configuration
Configuration Management
Management and
and Payment
Payment
Material
Material Catalog
Catalog Customer
Customer Order
Order Contract
Contract
Master
Master Management
Management Master
Master Management
Management Management
Management
B2B
B2C
Lean Architecture
Java Connector
Presentation Layer Browser
Product Catalog
Plug In *
Business Objects Layer Browser
Order
Business Logic Services
Business Partner Layer Browser
Pricing Browser
Web Server
Logistics Execution
System (LES)
* = optional
Presentation Layer
Material Master
Business Objects Layer
Product Catalog Browser
Business Logic Services
Order
Plug In
Layer
Browser
Business Partner
Web Server Browser
Pricing
Index Server Browser
Index
Logistics Execution Search
Management
System (LES) Engine
System (IMS)
Data Loader
* = optional
Agenda
Summary
Customer Master
Sold to, Ship to
Bill to, Payer
Other partner functions
User Management
B2B Scenario
Web shop
3
2
Creation of an SAP R/3
Internet user
for the
customer Customer
Customer maintained
1 in the R/3 system
B2C Scenario
Self-registration
1
Web Shop Customer
SAP R/3
Customer
Í Customer name
Í Search term
Í Address data
Ï Contact person
J2EE
Login screen
View Products
Objective
Understand the integration between the Internet and the
R/3 customer data.
Task
Create a contact person in R/3 that is linked to a Sold to
customer.
Exercise summary
Go to transaction Create Contact Person.
Select the Sold to customer, enter contact person details.
View the linkages established between the contact person
and sold to customer.
Create an Internet user for the contact person.
Agenda
Summary
Multimedia product
catalog
Powerful search
engine
Real-time pricing
Real-time availability
in the catalog
Interactive product
configuration
Web Analytics
Agenda
Summary
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Material
Area
Material Master
Í Short description
Í Material group
Documents Î
Í Long text
Ï Long text
Agenda
Summary
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Material
Area
Product Catalog
Catalog is maintained in
SAP R/3
Options to read catalog
Directly from SAP R/3
(caching available)
Published to an external
index server, TREX search
engine
Product-related content
Hierarchical organization
Uses existing materials
Document management
system for multimedia
Associate multimedia
content with hierarchies
and products
Multimedia content stored
on Web server
Catalog type Î
Pricing schema Î
Reference customer Î
Sales area Î
Variants Î
(language/currency)
Building a Catalog
Catalog
Catalog
Header
Header
Area 1 Image 1
Item 1 Text
Image 2
Item 2
Area 2
Area 2.1
Item 3
Item 4
Area 2.2
Area 2.2 Text Image 3
Hierarchical organization
Manual creation
Copy from classification
Copy from other catalog layout
Í Multi-media
Í Descriptions
Ï Layout area: Computer
Products assigned to
catalog layout areas
Use existing material
masters
Ð Prices
Text is language-
dependent
Variant contains the language
(basic data)
Catalog/variant specified in
the product catalog
Document 2
Material Master
Sales Text
Product Catalog Type
Controls data copied from material
Copy any text (basic, sales, etc.)
Copy documents (define document type)
SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 45
Agenda
Summary
Multi-media assigned to
Hierarchy layout areas
Individual products
Document management
system (DMS) manages
assignment
Document stores data carrier
and filename
Data carrier defines the location
of the files on the web server
Exception: multi-media for
configurable products are
defined in setup of the IPC
SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 47
Í Small image
Í Large image
Í Small image
Í Data carrier
Í Filename
<context-param>
<param-name>imageserver.catalog.isa.sapmarkets.com</param-
name>
<!-- Position = 18 -->
<param-value>http://server:port/images//</param-value>
Path where MIME files
<description>Used for setting the server for all the images from
are stored
catalog</description>
</context-param>
Agenda
Summary
Pricing options
Prices read directly
from within SAP R/3
Use of the IPC allows
customer-specific
pricing in the catalog
IPC (optional)
Internet Pricing and
Configurator
Contains a pricing
engine and a
configuration engine
Configuration
Required for
configurable products
in the shop
Existing variant
configuration rules are
reused in the IPC
Pricing
Procedure A
Pricing
Safest option
Procedure B
Pricing
Procedure C
Con: inconsistencies
are possible
Interactive configuration
on the Web
Enables products to be
configured in a Web
environment
Visual representation of
the product options
Variant configuration
ensures data consistency
Only valid combinations
of options are available
Uses variant
configuration rules
defined in R/3
Surcharges for options
included in the price
Objective
Understand how hierarchies are built in the product catalog.
Use products in the R/3 system to build a catalog.
Task
Add a layout area to the product catalog hierarchy.
Add products and content to the layout area.
Exercise summary
Display the product catalog basic data.
Add a layout area to the product catalog’s hierarchical structure.
Add products to the layout area.
Add text and multi-media to the products in the new layout area.
Agenda
Summary
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Material
Area
B2B
B2B Web
Web Shop
Shop
One product catalog (e.g. PCShop)
can be used in more than one Web Shop
B2C
B2C Web
Web Shop
Shop
B2B
B2B Web
Web Shop
Shop
B2C
B2C Web
Web Shop
Shop
PC1 PC2
General info
• Language
• Currency
• Scenario
Catalog
• Catalog and variant
• Pricing option used
• Multi-media object
types
Order
Information for SD order
Enabling of types of
ordering functionality
Payment types
Tracking method
Ð Transactions
Ï mini Basket
Ð Products
Catalog Ï
Objective
Understand the settings that can be made in the Web Shop.
Task
Select settings for a B2B Web Shop configuration.
Exercise summary
Login to Web Shop Management from your browser.
Configure a B2B Web Shop.
Access the B2B Web Shop with the Contact person.
Agenda
Summary
Placing an Order
Shopping Basket
Management
Create order
Create order template
Request for quotation
Save shopping basket
Delivery options
Change shipping address
Request delivery date
Request delivery type
SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 70
Í Customer Reference
Í Delivery info
Í Text
Ï Order status
Í Delivery info
Í Text
Ï Products
Ð Document options
Selection of payment
method
Credit card
Invoice
Cash on delivery
Order confirmation
In Web Shop
Via e-mail
Resulting Order
Í Order Number
Í Customer Number
Ï Products
Agenda
Summary
Accounts receivable
JCO
LES
Order status accessible in
the Web Shop
R/3 status updated in Web
Shop
Carrier tracking
Í Delivery Number
Ï Products
Ï Tracking Link
Ï Carrier
Í Tracking number
Objective
Place an Order from the Web Shop and process the order in the
backend R/3 System.
Task
Create an order from the Web Shop.
Create a delivery document with tracking for the order.
Check the status from the Web Shop.
Exercise summary
Access your Web Shop on the Internet.
Place an order.
View the order in the backend system.
Enter tracking information in the order.
Check the status from the Web Shop.
Agenda
Summary
Further Information
Î Public Web:
www.sap.com Î Solutions Î mySAP CRM Æ E-Commerce
SAP Customer Services Network: www.sap.com/services/
Î Consulting Contact
Uwe Klaus Gomulski (uwe.klaus.gomulski@sap.com)
Harald Gabriel (harald.gabriel@sap.com)
Martin Weick (martin.weick@sap.com)
Î Related SAP Education Training Opportunities
http://www.sap.com/education/
CR850, SAP Internet Sales (R/3 Edition)
Questions?
Q&A
Feedback
Thank You !
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express
permission of SAP AG. The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other
software vendors.
Microsoft®, WINDOWS®, NT®, EXCEL®, Word®, PowerPoint® and SQL Server® are registered trademarks of
Microsoft Corporation.
IBM®, DB2®, DB2 Universal Database, OS/2®, Parallel Sysplex®, MVS/ESA, AIX®, S/390®, AS/400®, OS/390®,
OS/400®, iSeries, pSeries, xSeries, zSeries, z/OS, AFP, Intelligent Miner, WebSphere®, Netfinity®, Tivoli®, Informix
and Informix® Dynamic ServerTM are trademarks of IBM Corporation in USA and/or other countries.
ORACLE® is a registered trademark of ORACLE Corporation.
UNIX®, X/Open®, OSF/1®, and Motif® are registered trademarks of the Open Group.
Citrix®, the Citrix logo, ICA®, Program Neighborhood®, MetaFrame®, WinFrame®, VideoFrame®, MultiWin® and
other Citrix product names referenced herein are trademarks of Citrix Systems, Inc.
HTML, DHTML, XML, XHTML are trademarks or registered trademarks of W3C®, World Wide Web Consortium,
Massachusetts Institute of Technology.
JAVA® is a registered trademark of Sun Microsystems, Inc.
JAVASCRIPT® is a registered trademark of Sun Microsystems, Inc., used under license for technology invented
and implemented by Netscape.
MarketSet and Enterprise Buyer are jointly owned trademarks of SAP AG and Commerce One.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned
herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in
several other countries all over the world. All other product and service names mentioned are the trademarks of
their respective companies.