Republic of the Philippines

SOUTHERN LUZON STATE UNIVERSITY

College of Engineering
Lucban, Quezon

Name (Optional): _____________________________________

QUESTIONNAIRE

Good day. We personally want to thank you first for every second you will invest

in our research. To begin with, we are 4th year Industrial Engineering students of Southern

Luzon State University, Lucban, Quezon. As a partial requirement in fulfilling our

academic subject, Managerial Economy, we are gathering information to support our

study regarding the “Demand Analysis, Estimation and Forecasting for Cheesy

Lucban Longganisa Pizza Cone in Lucban, Quezon”. The information you will provide

will truly be of great help. May you welcome us with great pleasure.

I. Consumer Information. Please put a check in the box that reflects to your answer in

the following questions.

1. In which college do you belong?

CAg CBA CTE

CAM CEn

CAS CIT

2. What is your year level?

3rd year 4th year 5th year

 3. What is your age?

17-19 23-25

20-22 26 and above

4. What is your gender?

Male Female

5. Are you from Lucban, Quezon?

Yes No

If No, are you staying in a boarding house?

Yes No

6. How much is your weekly allowance?

Php300-500 Php751-1000

Php501-750 Php1000 above

7. What portion of your allowance is allocated for foods?

15-30% 61-75%

31-45% 76-90%

46-60%

8. Are you aware in the existence of Pizza Cone in Lucban, Quezon?

Yes No

If Yes, have you ever tried eating it?

Yes No

II. Consumer Preference. Please put a check in the box that reflects to your answer in

the following questions.

1. Are you willing to buy or try a chessy lucban longganisa pizza cone?

Yes No

* If No, please do not continue answering the following questions.

2. How much are you willing to pay for one piece of pizza cone?

Php40 Others, Please Specify:

Php45 __________________

Php50

3. If the price of the pizza cone increased by 10%, are you still willing to buy it?

Yes No

4. If your weekly allowance decreased by Php100, are you still willing to buy a pizza

cone?

Yes No

If yes, how much are you willing to pay for a slice of pizza cone now that your

allowance has decreased? _____________________

5. Would you choose to buy this cheesy lucban longganisa cone over other flavors of

pizza cone, considering that they have the same price?

Yes No

6. If you were given an exact amount of money to spend and choose whether to

buy an ordinary pizza or a pizza cone, which one will you choose?

Pizza Pizza Cone

7. Do you consider buying a drink together with your pizza cone?

Yes No

If yes, how much are you willing to pay for a drink? _____________________
 8. If the price of the drink increased by 10% , how much are you willing to pay for the

pizza?

Php30 Others, please specify:

Php35 _______________________

Php40

9. Do you think you will be full or satisfied after eating how many piece of pizza cone?

1 2 3 4 5

Others, Please Specify ____________________

III. Product Characteristics. Please rate your answers by checking the following

statements.

1 – Strongly Disagree 3 – Agree

2 – Disagree 4 – Strongly Agree

I. PRICE 1 2 3 4

I will buy a pizza cone based on its price.

I will often buy pizza cone if its price decreases.

I will still buy a pizza cone even if its price increases.

II. PRICE OF RELATED GOODS

 If the price of traditional pizza increases, I will choose a

pizza cone.

I prefer eating pizza cone with drinks.

If the price of drinks decreases, I will buy more pizza

cones.

III. TASTE AND PREFERENCES

I prefer cheesy lucban longganisa pizza cone over

other flavors.

I select a pizza cone based on its taste and its

tempting smell.

I select a pizza cone based on its size.

I have seasonal variations in eating pizza cone.

IV. INCOME (ALLOWANCE)

I will decide on how many pizza cones I will buy based

on my allowance.

I will often buy pizza cone if my allowance increases.

I will still buy pizza cone if my allowance decreases.